National college of computer studies
Business plan on:-
Chic kicks shoes
Submitted by: Nisan Silwal Submitted to: Anuradha Mam
Class: 12(H)
Roll:16
Date :-
ACKNOWLEDGEMENT
I would like to thanks our subject teacher Mrs. Anuradha Chaudhary for her motivation and
valuable guidance who gave us great encouragement for this work and helpful suggestion. This
project was a great opportunity to express our various ideas regarding our future business plan.
I also learned many new things from this project.
I would also like to express thanks to our vice principal Sir, Mr. Santosh Raj Maskey who
motivated us throughout all the phases of this project work. I appreciate the support from our
coordinator, friends, families and overall NCCS administration who helped us very much to
make this work successful.
Nisan Silwal
Table of Content
SN Topic Pg no
1 Executive summary 1
2 Company summary 2
3 Location 3
4 Product and price 4
5 Swot Analysis 5-6
6 Competitor Analysis 7
7 Marketing Strategy 8
8 Projected Profit and loss account of first 9-10
annual For the year 2024
9 Projected Profit and loss account of second 11-12
annual For the year 2024
10 Conclusion 13
Executive Summary
Introduction:
The Footwear Company aims to revolutionize the shoe market by offering high-quality, stylish,
and affordable footwear to consumers worldwide. With a focus on innovation, sustainability,
and customer satisfaction, we endeavor to become a leader in the global footwear industry.
Market Analysis:
The footwear industry is a thriving market with consistent growth driven by evolving fashion
trends, increased consumer awareness of health and wellness, and rising disposable incomes
worldwide. Our market research indicates a growing demand for comfortable, durable, and
sustainable footwear options across various demographics.
Product Offering:
The Footwear Company will offer a diverse range of footwear products, including athletic
shoes, casual wear, formal shoes, and specialty footwear designed for specific activities. Our
product line will prioritize comfort, performance, and style while integrating eco-friendly
materials and manufacturing processes.
Key Strategies:
• Innovation and Design: We will invest in research and development to create innovative
shoe designs that combine functionality with fashion.
• Sustainability: We are committed to sustainable practices throughout our supply chain,
sourcing eco-friendly materials, reducing waste, and implementing ethical
manufacturing processes.
• Brand Building: We will establish a strong brand presence through strategic marketing
campaigns, social media engagement, and collaborations with influencers and athletes.
• Customer Experience: Our focus on exceptional customer service, hassle-free shopping
experiences, and product quality will differentiate us from competitors and foster
customer loyalty.
• Global Expansion: We aim to expand our market reach by exploring international
markets and leveraging e-commerce platforms to facilitate global sales and distribution.
Financial Projections:
Based on market trends, competitive analysis, and projected growth, we anticipate steady
revenue growth over the next five years. Our financial projections indicate profitability by the
end of the second year, with increasing margins as we scale operations and optimize efficiency.
Conclusion:
The Footwear Company is poised to capitalize on emerging opportunities in the footwear
industry, driven by our commitment to innovation, sustainability, and customer satisfaction.
With a strategic approach to product development, marketing, and expansion, we are confident
in our ability to achieve sustainable growth and establish ourselves as a trusted brand in the
global footwear market.
Company summary
Chic Kicks shoes company will be located at the Kathmandu city, BG Mall. It’s is goal is to
satisfy the need of the public and foreign tourists as well. Chic Kicks will offer a gift card
option and offer gift wrapping services to enhance the gifting experience for customers. Chic
Kicks is a vibrant and trend-setting footwear brand specializing in stylish and comfortable
shoes for fashion-forward individuals. Established with a passion for blending cutting-edge
design with everyday comfort, Chic Kicks is dedicated to providing customers with footwear
that exudes style and confidence.
Mission Statement:
At Chic Kicks, our mission is to offer innovative and fashion-forward footwear solutions that
empower individuals to express their unique sense of style with confidence and comfort. We
strive to inspire self-assurance and authenticity through our diverse range of shoe designs,
catering to the diverse tastes and preferences of our customers.
Product Offerings:
Chic Kicks boasts an extensive collection of shoes designed to cater to various lifestyles and
occasions, including:
Fashion Sneakers: Trend-setting sneakers that effortlessly combine style and comfort for urban
explorers and fashion enthusiasts.
Casual Classics: Timeless and versatile shoes suitable for everyday wear, ranging from sleek
loafers to casual slip-ons.
Active Lifestyle Footwear: Performance-driven athletic shoes engineered to support an active
lifestyle, from running and training to outdoor adventures.
Fashion Boots and Booties: Chic and sophisticated boots and booties crafted with attention to
detail, perfect for making a statement in any season.
Sandals and Slides: Stylish and comfortable sandals and slides designed for warm-weather
escapades and leisurely strolls.
Brand Values:
Style and Innovation: Chic Kicks is committed to staying at the forefront of fashion trends and
innovative shoe design, offering customers the latest styles and silhouettes.
Comfort and Quality: We prioritize comfort and quality in every aspect of our shoe production,
from materials selection to craftsmanship, ensuring that our customers enjoy lasting comfort
with every step.
LOCATION
PRODUCT AND PRICE
Rs 4,000 Rs 4,500 Rs 3,500
Rs 5,000 Rs 6,000 Rs 6,000
Rs 6,000 Rs 10,000
Rs 2,000
Swot Analysis
A SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) is a strategic planning tool
that helps businesses identify internal and external factors that can affect their performance.
Here's a general SWOT analysis for a clothing business:
Strengths:
• Brand Reputation: A strong and positive brand image can attract customers and build
loyalty.
• Quality Products: Offering high-quality and fashionable clothing can set the business
apart from competitors.
• Diverse Product Range: Having a wide range of clothing options for different
demographics and occasions.
• Distribution Channels: Effective distribution through online and offline channels can
enhance market reach.
• Customer Loyalty Programs: Implementing loyalty programs can encourage repeat
business and customer retention.
• Trend Awareness: Staying updated on fashion trends and adapting product lines
accordingly.
Weaknesses:
• Dependence on Suppliers: Relying on a limited number of suppliers can pose risks in
the supply chain.
• High Competition: The clothing industry is highly competitive, making it challenging
to stand out.
• Seasonal Demand: Fluctuations in demand based on seasons may lead to inventory
management issues.
• E-commerce Challenges: Managing an online platform may be complex and requires
continuous adaptation.
• Cost Structure: High production and operational costs may affect pricing and profit
margins.
Opportunities:
• E-commerce Growth: The increasing trend of online shopping provides opportunities
for market expansion.
• Global Expansion: Exploring international markets can open up new customer bases.
• Collaborations and Partnerships: Partnering with influencers or other brands can
enhance visibility.
• Sustainability Trends: Embracing eco-friendly practices can appeal to environmentally
conscious consumers.
• Customization Options: Offering personalized and customizable clothing options can
attract a niche market.
• Technology Integration: Utilizing technology for virtual try-ons, AR/VR experiences,
and personalized recommendations.
Threats:
• Economic Downturn: Economic recessions can lead to decreased consumer spending
on non-essential items.
• Fast Fashion Competition: Intense competition from fast fashion brands can impact
market share.
• Supply Chain Disruptions: Events like natural disasters or political instability can
disrupt the supply chain.
• Changing Consumer Preferences: Rapid shifts in fashion trends may affect the demand
for certain products.
• Counterfeit Products: The presence of counterfeit goods can harm the brand and
customer trust.
• Regulatory Changes: Changes in regulations, especially related to manufacturing or
imports, can pose challenges.
It's important to note that the specific factors in each category can vary based on the business's
unique circumstances and the current market conditions. Regularly updating the SWOT
analysis is crucial for staying informed and adapting to changes in the business environment.
Competitors Analysis
A thorough competitor analysis is essential for a clothing business to understand its position
in the market and identify opportunities for growth. Here are key components to consider
when conducting a competitors analysis:
Identify Competitors:
• List direct competitors (those offering similar products) and indirect competitors
(those targeting the same market but with different products).
• Consider both local and global competitors.
Market Share:
• Determine the market share of each competitor to understand their relative size and
influence in the industry.
Product Range and Differentiation:
• Analyze the types of clothing products offered by competitors.
• Identify unique selling points and points of differentiation in terms of design, quality,
and pricing.
Pricing Strategy:
• Evaluate the pricing strategies of competitors.
• Compare price points for similar products and assess whether competitors position
themselves as budget, mid-range, or premium brands.
Target Audience:
• Understand the target demographics and psychographics of competitors' customer
bases.
• Identify any specific niche markets they may be targeting.
Distribution Channels:
• Analyze the distribution channels used by competitors, including online platforms,
physical stores, and partnerships.
• Assess the effectiveness of their distribution network.
Marketing and Promotion:
• Examine competitors' marketing strategies, including advertising, social media
presence, and influencer collaborations.
• Evaluate the effectiveness of their promotional campaigns.
• Brand Image and Reputation:
Management Strategy
Managing a clothing business involves implementing effective strategies across various
aspects of the operation. Here's a comprehensive management strategy for a clothing
business:
• Clear Vision and Mission:
Define a clear vision and mission for the business. This will serve as a guiding principle for
decision-making and provide direction for the team.
• Market Research:
Continuously conduct market research to stay informed about industry trends, customer
preferences, and competitors. Use this information to make informed strategic decisions.
• Target Audience Understanding:
Develop a deep understanding of the target audience. This includes demographics,
psychographics, and buying behaviors. Tailor products and marketing efforts to meet their
needs.
• Product Development and Quality:
Emphasize product quality and design. Stay on top of fashion trends, and regularly update and
diversify the product line to meet customer demands.
• Supply Chain Management:
Establish a robust and efficient supply chain. Build strong relationships with reliable suppliers
to ensure a steady flow of quality materials.
• Inventory Management:
Implement effective inventory management practices to minimize excess stock and reduce the
risk of obsolescence. Utilize technology to track and manage inventory efficiently.
• Omni-Channel Presence:
Create a seamless omni-channel experience for customers, integrating both online and offline
sales channels. Ensure a consistent brand experience across all platforms.
• E-commerce Strategy:
Invest in an intuitive and user-friendly e-commerce platform. Implement online marketing
strategies, optimize product listings, and provide secure and convenient payment options.
Projected Profit and loss account of first annual
For the year 2024
Particulars Amount Particulars Amount
To purchase - - - - - - 2,00,000 Sales - - - - - - - - - - - Rs 5,00,000
To rent- - - - - - - - - - 1,80,000
To electricity and 30,000
water - - - - - - - -
To Internet - - - - - - 14,400
To Net Profit - - - - -- 75,600
Total Rs 5,00,000 Total Rs 5,00,000
Projected Balance account as on 31st December 2024
Capital and liabilities Assests
Capital : 74,400
Add Net-profit:75,600
Furniture 1,00,000
Machinery 50,000
Cash
Total 150,000 Total 1,50,000
Projected Profit and loss account of second annual
For the year 2025
Particulars Amount Particulars Amount
To purchase - - - - - - 2,00,000 Sales - - - - - - - - - - - Rs 6,00,000
To rent- - - - - - - - - - 1,80,000
To electricity and 30,000
water - - - - - - - -
To Internet - - - - - - 14,400
To Net Profit - - - - -- 1,00,000
Total Rs 6,00,000 Total Rs 6,00,000
Projected Balance sheet of second annual account as on 31st December 2025
Capital and liabilities Assests
Capital : 50,000
Add Net-profit:1,00,000
Furniture 1,00,000
Machinery 50,000
Total 150,000 Total 1,50,000
Conclusion
In conclusion, successfully managing a clothing business involves a multifaceted approach that
spans strategic planning, market understanding, product quality, customer engagement, and
adaptability to industry trends. A robust business strategy encompasses a clear vision and
mission, supported by ongoing market research to stay abreast of changing consumer
preferences and competitive landscapes.
Critical components include a deep understanding of the target audience, emphasis on product
development and quality, and the establishment of efficient supply chain and inventory
management systems. In an era of digital commerce, an omnichannel presence and a well-
executed e-commerce strategy are imperative, supported by effective marketing and branding
efforts to build a strong and recognizable identity.
The importance of customer relationship management (CRM) cannot be overstated, as it fosters
personalized experiences, loyalty programs, and excellent customer service. Additionally,
incorporating sustainable and ethical practices aligns with the increasing demand for socially
responsible businesses.
Employee training, financial management, technology integration, and a culture of innovation
contribute to operational excellence. Proactive risk management, community engagement, and
regular performance evaluations further solidify the business's resilience and positive brand
image.
