TIKTOK TRENDS ON THE PERCEIVED BEHAVIORS OF SENIOR HIGH

SCHOOL STUDENTS AT MOUNT CARMEL SCHOOL OF SAN LUIS

A Qualitative Research

Presented to the Faculty of Mount Carmel School of San Luis

033 Avenida Aurora, Poblacion 04, San Luis, Aurora

Presented by:

BERJA, MIKEL JIM C.

May 2024
 Chapter I
THE PROBLEM AND ITS BACKGROUND

INTRODUCTION

Young people feel the constant need to be productive, disregarding the counter

productivity these distractions bring. These simple, three-minute videos on TikTok can

distract its users from completing other necessary tasks, such as finishing homework or

completing chores. Students these days are exposed to various academic, financial and

psycho-social stressors while studying, and they have increasingly turned to social media

to alleviate stress and access social support. While evidence suggests that social

networking sites may promote health awareness and health-protective behaviors, little

research has explored TikTok, a relatively new platform, is a social network launched in

the Chinese market 2016 (as Douyin) and internationally in 2017 (as TikTok). In 2018, it

was the most widely downloaded mobile app in the United States and other countries,

and is currently available in more than 150 countries and has more than 800 million

monthly active users. The study found that while escapism and the mood-boosting are the

main motives for users, expressing the hidden self and socializing with friends were the

subsidiary reasons. The study also discovered that TikTok, as a platform that celebrates

real human experiences, stimulates users’ creativity by designing simple and easy-to-

operate user interfaces and comprehensive and functional editing tools (Yang, 2020).

TikTok is a platform that, in addition to entertaining videos, gives a young and

global audience access to a new format of short educational videos created by expert
authors. This perspective presents several opportunities for the dissemination of

knowledge in various fields of science concisely and effectively. TikTok is a video-

sharing social networking service that is rapidly growing in popularity. It was the second

most downloaded app in the app world in 2020. While the platform is known for having

users post videos of themselves dancing, lip-syncing, or showing off other talents, videos

of users sharing specific knowledge have increased because of initiatives such as learn on

TikTok.

Social media is an internet-based community created visually to build profiles

individually and socially. Social media platforms are created around the concept of

personal profiles that resembles a homepage that serves to describe each site. It is also

used to make communication easy between people through digital devices. Over 80% of

students who are mostly adolescents own one form of new media technology, including

cell phones or computers, and use it frequently to text or message their friends or other

people online. Most adults use these platforms, including Instagram, Facebook, and

Twitter. In today’s society, the media plays an important role in guiding the values of

young people.

Overall, studying the impact of TikTok on students is crucial in order to

understand the potential advantages and disadvantages of this popular platform. This

knowledge can inform educators, parents, and policymakers in effectively addressing the

challenges and harnessing the opportunities TikTok presents for students' perceived

behaviors, well-being and development. The study also discovered that TikTok, as a

platform that celebrates real human experiences, stimulates users’ creativity by designing
simple and easy-to-operate user interfaces and comprehensive and functional editing

tools (Yang, 2020).

REVIEW OF RELATED LITERATURE

Local Literature

A research study of (Araujo, et. al. 2022) examined how TikTok advertisements

influence consumer behavior and purchasing intentions. The researchers surveyed 386

male and female TikTok users aged 18-24 in Metro Manila, Philippines. They found that

emotional, amusing, and educational TikTok ads positively impact brand awareness.

However, only the exciting aspect of the ads directly influences purchase intentions.

Additionally, the study revealed that Generation Z's perception of a brand significantly

affects their likelihood of making a purchase. The findings can help marketers and

advertisers understand how to use TikTok effectively to engage consumers and meet their

needs.

A contracting opinion of ( Zia, et. al. 2022) demonstrate the rise of TikTok has

had a significant impact on social media. It provides a platform for self-expression,

business opportunities, learning, and entertainment. This study focused on the benefits of

TikTok for the self-esteem of Filipino college students. Using a research method called

interpretative phenomenological analysis, 24 participants were interviewed in person and

via email. The findings revealed four main themes: the engagement of student TikTok

users, the sense of accomplishment it provides, the improvement of their skills and
values, and the pride they feel in their creations. The study provides valuable insights and

recommendations for using TikTok effectively.

The latest study of (Puzon, et. al. , 2023) analyze the rise of social media

platforms, including TikTok, has transformed the way businesses advertise and sell their

products. This study examined how different types of TikTok affiliate videos, such as

educational, entertaining, and exciting content, influence the perception of brands and the

intention to make purchases among Generation Z. The findings highlight the importance

of emotional and entertaining content in shaping brand perception and driving purchase

intentions. Overall, the study confirms that TikTok has a significant impact on consumer

behavior and can be a valuable platform for businesses to engage with their target

audience.

Foreign Literature

In the study conducted by (Jinsheng Zhu et al. 2024) discuss the effects of short

movies on social media platforms are gaining worldwide popularity and are now

attracting global academic attention. Employing self-perception theory and qualitative

research methodology, the study examines the influence of short video applications

(TikTok) on app-user engagement and evaluates the self-perceived cognitive

psychological understanding of Chinese university students. The findings show that

identity, attitude change, emotional perception, and civic engagement are the most

influential aspects of Chinese youths’ self-perceptions. Furthermore, the positive and

negative correlated components influence the distribution of short video values. Such
tactical use of personality construction contributes to the present psychological research

of Chinese university students.

Additionally a research study by (Ngoc Thien An Nguyen et al., 2022) narrate

during the COVID-19 pandemic, TikTok became a popular video-sharing platform that

helped people stay connected and positive during social distancing. This research aimed

to understand how young users perceive and react to different types of TikTok content.

The study surveyed 253 participants aged 16-22 in the Mekong Delta, Vietnam. The

findings revealed that young users were aware of the potential harm of toxic content on

TikTok and expressed a desire to reduce its negative impact. The study also uncovered

new insights into specific types of toxic and inappropriate content that were previously

overlooked. Overall, the research highlighted the need for further investigation into the

effects of TikTok and its potential to influence young users, inspiring future studies in

this area.

Consequently studied by (Maulida et al., 2023) examine that study aimed to

explore the impact of TikTok on the learning behavior of third-grade students at a

specific school. Quantitative methods were used with a correlational approach, involving

32 students. Data was collected through a questionnaire and analyzed using SPSS IBM

22. The results showed no significant influence of TikTok on student learning behavior.

The findings supported the acceptance of the null hypothesis, indicating that TikTok had

no effect on the students' learning behavior.

Productivity. refers to the measure of by virtue of what capably and effectively tasks or

projects are achieved, frequently concerning achieving particular aims or goals.

Distractions. belongings or factors that entertain or focus attention on away the task or

action, often superior to a decrease in focus and output.

TikTok. is a public television platform that admits consumers to design and share short

videos. It was started in 2016 in China as Douyin and later expanded globally as TikTok

in 2017. It has acquire important celebrity, specifically among young family, and offers a

off-course range of content, containing amusement, education, and friendly interplays.

Social Networking Sites. Social socializing for professional or personal gain sites are

connected to the internet platforms that authorize things to design descriptions, connect

with possible choice, and share content. They expedite public interplays, ideas, and the

sharing of news and news between consumers.

Academic Stressors. refer to the differing pressures and challenges that scholars

knowledge in their instructional pursuits, in the way that extreme duties and

responsibilities, exams, limits, and academic expectations.

face, to a degree managing expenses, scholar loans, or economic responsibilities.

Psycho-social Stressors. surround a range of stressors that influence things'

psychological and sophistication, containing social conflicts, peer pressure, heated

challenges, and insane health issues.

STATEMENT OF THE PROBLEM

The goal of this study is to discover how TikTok trends affects the perceived

behaviors or students’ perception of senior high students at Mount Carmel School of San

Luis (MCSSL). It is designed to be tackled by asking the inquiries that follows:

1. How do TikTok trends influence social interactions among junior high school students

at MCSSL?

2. In what ways do TikTok trends shape junior high school students' attitudes and

perceptions of school academics?

3. How do junior high school students incorporate TikTok trends into their daily routines

at MCSSL?

HYPOTHESES
H0. The study has no significant differences in the effects of social media usage, such as

TikTok, on the perceived behaviors of students at Mount Carmel School of San Luis.

H1. The study has a significant differences in the effects of social media usage, such as

TikTok, on the perceived behaviors of students at Mount Carmel School of San Luis.

SIGNIFICANCE OF THE STUDY

The study on TikTok trends and student behaviors is valuable for everyone

involved:

Teachers. By studying how TikTok trends affect student behavior, teachers can help

students become responsible digital citizens. They can teach students about the dangers

of spending too much time on social media, show them how to think critically about what

they see online, and guide them in using social media in a positive and helpful way.

Students. The study helps students understand how TikTok trends affect their behaviors

and attitudes, empowering them to make informed choices and develop healthy digital

habits.

Parents. The study helps parents understand how TikTok trends influence their children's

behavior and enables them to promote responsible social media use and digital well-

being.
Future Researcher. The study's findings can inspire and guide future research on the

relationship between social media and student behavior, including topics like long-term

effects of TikTok trends, influencer impact, and online/offline behavior dynamics.

SCOPE AND DELIMITATION

This study focused on investigating and observing the social media influence on

the behavior of students at Mount Carmel School of San Luis.

The study limitations set in place for this research on TikTok trends on the

perceived behaviors of students at Mount Carmel School of San Luis include a small

sample size, potential bias in self-reported data, and a lack of control over external factors

influencing student behavior.