A
FIELD PROJECT REPORT
ON
“A STUDY ON CONSUMER TASTES AND
PREFERENCES FOR SET TOP BOX SPECIAL
REFERENCE TO DTH”
Submitted in partial fulfillment of the requirement for the
award of degree
of
BACHELOR OF BUSINESS ADMINISTRATION
SESSION (2023-2024)
SUBMITTED TO: - SUBMITTED BY: -
Bhuwan Gupta Name: Saiyad Alisamir
Asst. Professor Class: BBA VI Sem
Coordinator – BBA VI Semester Roll No: 231022109
STUDENT’S DECLARATION
I Saiyad Alisamir Roll No. 231022109 am a full-time bona fide student of IFTM
University, Moradabad. I hereby certify that this field project work carried out by
me and the report submitted in partial fulfillment of the requirements of the
programme is an original work of mine under the guidance of the class coordinator,
Bhuwan Gupta and is not based or reproduced from any existing work of any
other person or on any earlier work undertaken at any other time or for any other
purpose, and has not been submitted anywhere else at anytime.
(Student's Signature)
Date: _______________
(Class Coordinator's Signature)
Date: _________________
ii
IFTM UNIVERSITY
Established under UP Govt. Act No. 24 of 2010 and approved under section 22 of UGC Act 1956)
Lodhipur Rajput, Delhi Road, Moradabad - 244102, U.P. Telephone: 0591-2360817
2360818 Email: info@[Link] Website: [Link]
CERTIFICATE
This is to certify that Mr. Saiyad Alisamir, a student of BBA VI Sem School of
Business Management, IFTM University, has successfully completed the field project
work entitled “a study on consumer tastes and preferences for set top box special
reference to DTH” in partial fulfillment of requirement for the completion of Bachelor
of Business Administration programme. This project report is the record of authentic
work carried by him/her.
_________________________
Prof. (Dr.) Nisha Agarwal
Director,
School of Business Managament, IFTM
University.
Date: _________________
iii
TABLE OF CONTENTS
Sr. No. CONTENTS Page No.
1. INTRODUCTION 1-2
2. OBJECTIVE OF THE STUDY 3-3
3. RESEARCH METHODOLOGY 4-4
4. DATA ANALYSIS 5-13
5. FINDINGS AND CONCLUSION 14-14
6. BIBLIOGRAPHY 15-15
iv
INTRODUCTION
Today, the idea of DTH has truly become extremely famous in India and individuals are
anticipating obtain such administrations to bring amusement and information into their
homes. Cable TV is through cable organizations and DTH is remote, coming to direct to
the consumer through a little dish and a set-top box. Albeit the public authority has
guaranteed that allowed to-air stations on cable are conveyed to the consumer without a
set-top box, DTH signals can't be gotten without the set-top box. DTH offers preferred
quality picture over cable TV. Notwithstanding computerized transmission and
gathering, the cable transmission is as yet simple. DTH offers stereophonic audio cues. It
can likewise arrive at distant regions where earthbound transmission and cable TV have
neglected to infiltrate. Aside from improved picture quality, DTH additionally considers
intuitive TV administrations, for example, film on-request, web access, video
conferencing and email. Accordingly, a relative report on the cable and DTH specialist
organizations in Coimbatore was led among the customers to comprehend the customer’s
point of view on help quality, their inclination and the degree of satisfaction experienced
by the customers.
DIRECT-TO-HOME TELEVISION
DTH is defined as the reception of satellite programs with a personal dish in an
individual home, and an individual set top box empowering you to pick & choose
bundles of choice and pay for what you watch. DTH services were first proposed in India
in [Link] they did not pass approval because there were concerns over national
security and a cultural invasion. In 1997, the government even imposed a ban when the
Rupert Murdoch-owned Indian sky Broadcasting (ISKYB) was about to launch its DTH
services in India.
DIFFERENT DTH SERVICES IN INDIA
1. Videocon d2h:
d2h is an Indian compensation TV brand, a piece of Dish TV India Ltd giving direct
transmission satellite assistance including satellite TV, sound programming, and
intelligent TV administrations to business and private customers in India. As of
December 31, 2017, d2h has a piece of the pie of 19% among the compensation DTH
operators. Dish TV India and d2h consolidation has been finished up, which has made
the biggest DTH specialist organization in the country with a supporter base of around 29
million.
1
2. Dish TV:
Dish TV India Ltd. is an organization giving Direct to Home (DTH) TV administration
in India. It is an auxiliary of Zee Entertainment Enterprises. It was positioned # 437 and
# 5 on the rundown of media organizations in Fortune India 500 list of India's biggest
partnerships in 2011. Dish TV was likewise casted a ballot India's most believed DTH
brand as indicated by the Brand Trust Report 2014, a review directed by Trust Research
Advisory. On 22 March 2018, Dish TV finished a consolidation with Videocon d2h,
making the biggest DTH supplier in India.
3. Tata Sky:
Tata Sky is an immediate transmission satellite TV supplier in India, utilizing MPEG-4
advanced pressure innovation, sending utilizing INSAT-4A and GSAT-10 satellite.
Consolidated in 2004, Tata Sky is a joint endeavor between the Tata Group, and 21st
Century Fox. Its essential rivals in satellite TV and other DTH (direct-to-home) specialist
co-ops are Dish TV, Airtel Digital TV, Sun Direct, DD Free Dish and Videocon D2H. It
right now offers complete 600 channels, 495 SD channels and 84 HD channels and
administrations, alongside other numerous dynamic administrations. Tata Sky went into
a concurrence with French firm Technicolor to supply 4K set top boxes from mid 2015.
4. Airtel digital TV:
Bharti Telemedia Limited d/b/an Airtel computerized TV is an Indian direct-
communicated satellite specialist co-op possessed and worked by Bharti Airtel. Its
satellite help, sent off in October 2008, communicates computerized satellite TV and
sound to families in India. It has an all out supporter base of 10.07 million starting at 30
March 2015. On 4 May 2010, Airtel computerized TV declared the send off of its HD+
recorder. On 24 May 2011, Airtel reported that its advanced TV HD and HD-DVR boxes
are programming empowered to see standard definition (SD) content up-scaled to 1080i
HD.
2
OBJECTIVE OF THE STUDY
1. A study on consumer tastes and preferences for set top box special reference to
DTH.
3
RESEARCH METHODOLOGY
RESEARCH DESIGN:
The Research methodology is pre-plan which direct are search altogether required to
study a problem. It will gather in 2 ways secondary and primary.
RESEARCH METHODOLOGY: Exploratory method
TYPE OF STUDY: Descriptive / Quantitative Study
SAMPLE UNIT: Individuals
SAMPLING TECHNIQUE: Non Probability (Judgmental Sampling)
SAMPLE SIZE: 106
INSTRUMENT USED: Structured Questionnaire
4
DATA ANALYSIS
OVERALL DEMOGRAPHICS:
GENDER
Male 56 53%
Female 50 47%
Age
Up to 15 Years 4 4%
16 – 25 Years 53 50%
26 – 35 Years 43 40%
36 – 45 Years 6 5%
Above 45 Years 1 1%
Occupation
Student 40 38%
Service 32 30%
Professional 21 20%
Home maker 10 9%
Unemployed 3 3%
5
Monthly Income (Family)
Below INR 15000 3 2%
INR 150001-30000 39 27%
INR 30001-45000 39 27%
INR 45001-60000 41 28%
Above 60000 23 16%
Here we can observe that, percentage of male& female in respondents are almost
equal, age group 16 – 25 years is more, followed by 26-35 years and the monthly
family income is starting from INR15000 to 60000 above. Students formed the major
percentage of the respondent, followed by the service category.
6
1. Are you using DTH service?
PARTICULARS NO. OF RESPONDENTS
Yes 69
No 31
80
70
60
50
40
30
20
10
0
Yes No
INTERPRETATION: In the above table and graph we can say that, out of the
100 respondent 69% i.e. 69 respondents are using DTH services in compared to cable
services.
7
2. Which DTH Service you are using?
PARTICULARS NO. OF RESPONDENTS
VIDEOCON d2h 45
Airtel 14
Dish TV 23
Tata Sky 11
Big TV 7
50
45
40
35
30
25
20
15
10
5
0
Videocon d2h Airtel Dish TV Tata Sky Big TV
INTERPRETATION: 45 out of 100 respondents prefer Videocon d2h for their
TV entertainment purpose, whereas Airtel, Dish TV, Tata Sky & Big TV are
comparably less preferred.
8
3. From which medium you came to know about Videocon
d2h?
PARTICULARS FREQUENCY
Word of Mouth 60
Internet 34
Advertisement 4
Newspaper 2
70
60
50
40
30
20
10
0
Word of Mouth Internet Advertisment Newspaper
INTERPRETATION:- From the above analysis, I have interpreted that Word of
Mouth is the major source of the awareness for ‘Videocon d2h’ and after that Internet
publicity has also worked well for the Videocon d2h. Advertisement is very less
effective. So it’s easy to conclude that a Mouth Publicity & People recommendation
plays highest role in popularity of Videocon d2h.
9
4. Reason for using particular Videocon d2h Services? (Answer
only, If your option to question- 2 is Videocon d2h)
PARTICULARS NO. OF RESPONDENTS
Package cost 59
Installation charge 37
Universal remote 23
Other reasons 45
70
60
50
40
30
20
10
0
Package Cost Installation Charge Universal Remote Other Reasons
INTERPRETATION: Package cost widely effect the respondents to use
Videocon d2h service. Some other factors also attracts them like installation charge,
universal remote, tariff plans etc.
10
5. Are you aware about the service quality, tariffs and Installation
charge of all other DTH Services?
PARTICULARS NO. OF RESPONDENTS
Yes 73
No 27
Total 100
80
70
60
50
40
30
20
10
0
Yes No
INTERPRETATION: Above data shows that most of the respondents have full
knowledge of the market regarding DTH services about their cost, maintenance and
service.
11
6. How do you rate the Installation Charge of Videocon d2h?
PARTICULARS NO. OF RESPONDENTS
Highly satisfactory 53
Satisfactory 33
Average satisfactory 10
Satisfactory 3
Highly dissatisfactory 1
60
50
40
30
20
10
0
Highly Satisfactory Averagely Dissatisfactory Highly
Satisfactory Satisfactory Dissatisfactory
INTERPRETATION: Above data shows that the maximum respondents are
highly satisfied with the installation process and the charges incurred during the
process of the installation.
12
7. How do you rate the Package Cost of Videocon d2h service
Providers?
PARTICULARS NO. OF RESPONDENTS
Highly satisfactory 49
Satisfactory 33
Average satisfactory 10
Satisfactory 7
Highly dissatisfactory 1
60
50
40
30
20
10
0
Highly Satisfactory Averagely Dissatisfactory Highly
Satisfactory Satisfactory Dissatisfactory
INTERPRETATION: From the above analysis, I can easily interpret that almost
half of the total interviewed respondents which are using Videocon d2h, major reason
is the package cost of Videocon d2h, monthly/yearly plans and other alternate plans.
13
FINDINGS & CONCLUSION
1. 69% are using DTH service.
2. 45% were found to be using VIDEOCON d2h.
3. 59% say packaging is the Reason for using particular Videocon d2h Services
4. 73% are aware about the service quality, tariffs and Installation charge of all other
DTH Services
5. 53% rate the Installation Charge of Videocon d2h highly satisfactory.
6. 49% rate the Package Cost of Videocon d2h service Providers highly satisfactory.
14
BIBLIOGRAPHY
Websites:
[Link]
[Link]
References:
1. Jayashree, J., & Sivakumar, A. (2013) A study on customer perception towards DTH
services in Coimbatore city, Journal of Business and Management (IOSR-JBM) e-
ISSN, 10-14.
2. Joshi, S., Majumdar, A., & Malhotra, A. (2014). Enhancing Customer Experience
Using Business Intelligence Tools with Specific Emphasis on the Indian DTH
Industry. Procedia Economics and Finance, 11(14), 289–305.
[Link]
3. Jotheswari, P., & Gunasekaran, T, Dr. B. C. Lakshmana, and D. A. C. M. (n.d.).
Abhinav customer awareness and perception about dth services in kanchipuram
district Abhinav, III(January 2014), 66–72.
4. Mahapatra, s. (2018). [Link] 8(1041).
5. Patel, H. P. &Nitin. (2013). Issn : 2249-1058 Issn : 2249-1058, 3(1), 193–201.
6. RAJ, L. (2015) Service Quality and Customer satisfaction in DTH services in
Kangra, Himachal Pradesh. international journal of research in computer application
& management, 5(2015), I(January).
7. Sabarirajan, K. K. (2014). Consumer behavior towards direct to home ( DTH ) in
Cuddalore district, 1(1), 215– 220.
15
