Candidate JD | DGM/ Crop Manager - Cotton | PI Industries
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About Client | PI Industries
Client Website: [Link]
Introduction: With its origins in a vegetable oil production company that started at Udaipur in the western Indian state of
Rajasthan in 1947, PI Industries is today ranked amongst the top five Indian agrochemical manufacturers, marketers and
exporters. With 48% improvement in EBIDTA and 12% YoY growth in revenue, a CAGR of 24% is Sales growth and 39% in profit
over last 3 years, PI is well poised to capitalize on the make in India story of Indian speciality Chemical sector.
The company operates in two distinct market segments: Domestic Agri inputs (AI), which distributes crop protection chemicals
and plant nutrients in the domestic market, and CSM Exports (Custom Synthesis & Manufacturing), which carries out process
research and manufacturing of chemical products for global agchem and pharma innovator companies. While its Exports
business grew by 26% riding on 4 new product introductions, the Domestic segment grew by 12% with 7 new product
introductions.
The Agribusiness vertical has novel offerings with strong focus on in licensing molecules from innovator companies, has
launched 3 molecules in recent times and has a strong pipeline of 7-8 new products. Its dedicated vertical for horticulture crops
through Jivagro is expected to yield 20% CAGR over next 5 years.
PI products are now sold in 30+ countries, has its offices in 4 locations across globe, has 3 Manufacturing units, 5 formulation
units, 12 plants, 3000+ strong team and 700+ scientists and researchers to support its growth. It has 100+ patents filed to its
credit , 2 new manufacturing plants operationalized in recent times, 4 new products commercialized for exports in FY 23 and
40+ products at different stages of development.
Financials:
As of Year End March 31, 2023, PI Industries Limited Posted:
• Revenue: INR 6492 (~4577 crores in 2021)
• Profit Before Tax: INR 1444 Crores
R&D Facility: PI industries places distinct focus on strong process R&D capabilities. With a team of 500+ researchers and
scientists, the R&D at PI is located at Udaipur in Rajasthan
PI is the lone Indian Agro chemical company having a dedicated discovery research group. Discovery group of PI has skilled
manpower from good schools from across the globe in the areas of Chemistry, Biology, Molecular Biology and Molecular
Modelling.
Given extensive focus on R&D, our client invests 3-4% of its revenue in various R&D activities at their research centres.
Manufacturing Facility: PI industries is among the top five leading agrochemical companies with a wide range of crop protection
product portfolio which include herbicides, insecticides, and fungicides. Our client has fully integrated manufacturing facilities
situated at Jambusar and Panoli in the western state of Gujarat, India. Each of these production sites have multiple production
blocks.
In all there are about nine production blocks at Panoli and another eight production blocks at Jambusar. Given their focus in
sustainable development, PI’s S&P Global CSA ranking improved to 93 percentile.
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Key Management Personnel: [Link]
• Mr Salil Singhal: Chairman Emeritus
• Mr Mayank Singhal: Vice Chairman & MD : [Link]
• Mr. Bala Aiyaswamy, Chief People Officer : [Link]
• Prashant Hegde, CEO, Agribusiness [Link]
• Mr. Parmanand Pandey, Head Marketing & Corporate Strategy, Agribusiness :
[Link]
• Mr. Abhishek Karan, Head of Human Resources, Agribusiness: [Link]
• Mr. Shikharr Sood, Head of Talent Acquisition, PI Industries: [Link]
• Mr Atul Kumar Gupta, CEO CSM Agchem: [Link]
• Mr. Pradeep Kumar Jai, COO CSM Pharma: [Link]
Client in News:
• [Link]
cdmo-space-123042800209_1.html : PI Health Sciences (PIHS), a wholly-owned subsidiary of PI Industries (PI), has
executed definitive agreements with Therachem Research Medilab LLC (TRM). It is for acquiring TRM’s wholly-owned
subsidiaries in India (TRM India and Solis Pharma Chem) and assets in the US.
• [Link]
companies-2022-in-a-dun-bradstreet-listing/ : In one of the most comprehensive and definitive rankings of India’s
leading, listed private and public sector enterprises across 57 sectors compiled by Dun & Bradstreet, PI Industries
features amongst the TOP 500 companies 2022! PI Industries was also conferred the Corporate Award 2022 for
Outstanding Performance.
• [Link]
minister-shri-piyush-goyal-as-indias-best-ceo-at-the-business-today-event/ : Mr. Mayank Singhal was honored as
India’s BEST CEO in the Agriculture & Allied sector at the 10th edition of the Business Today (BT-Mindrush) event held
at The Oberoi, New Delhi, on June 24, 2022. The award was presented to Mr. Singhal by the Honb’le Minister Shri
Piyush Goyal
• [Link]
the-world-leadership-congress: PI wins top honor across three categories at the 19th Global Edition and 4th India
Edition of World Leadership Congress - Business Leader of the Year Awards held on 17 February 2021.
• PI Industries wins the prestigious Golden Peacock Award for Corporate Social Responsibility (GPACSR), in May
[Link] award is regarded as benchmark of Corporate Excellence Worldwide and is given to organizations, which
have attained significant achievements in field of environment management system.
• [Link]
award - PI won the prestigious “Global Sourcing - Outstanding Performance Award” at the Baybuy Annual Suppliers’
Awards 2017 organized by Bayer India
• PI Industries’ completes acquisition of Isagro Asia -PI Industries Limited (PI), a company with an integrated approach
to agri sciences business, today announced the completion of its acquisition of Isagro Asia Agrochemicals Private Ltd
(Isagro Asia) from Isagro Spa and its affiliates, a deal which was signed in Oct, 2019.
• [Link]
singhal - Mr. Salil Singhal, Chairman Emeritus, PI Industries Ltd. was recently conferred with the Lifetime Achievement
Award at the CNBC-AWAAZ Rajasthan Ratna Awards ceremony held recently at The Lalit Hotel, Jaipur.
• [Link]
wealth-creators - Motilal Oswal issued its 20th Annual Wealth Creation Study, report based on the theme, Mid to
Mega, the power of industry leadership in wealth creation; wherein PI Industries Ltd was listed as the 4th Fastest
Wealth Creators and 93rd as Biggest Wealth Creators for the last five years.
• [Link]
establish-a-joint-venture-in-india : P I Industries and Kumiai Chemical establish a Joint Venture in India
About the position:
The position shall be responsible for developing and driving strategies & business plans for one of the fastest growing crop
segments of PI Industries, i.e. cotton. In a short span of 5 years the cotton portfolio has grown from 45 crores in 2018 to 300
crores this year with a CAGR of 22%+, out of total domestic Agri revenue of ~1500 crores. With one more product launched
recently and 2 new products lined up for FY 2024, the portfolio is set to reach INR 500 crores, the second largest after wheat,
by FY 25-26. Hence, this is a strategically important position towards leading one of the fastest growing crop segments of PI
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Industries
The position holder will be responsible for driving revenue growth for cotton segment by closely collaborating with other
departments’ viz. sales / marketing / supply chain & operations / product development. The individual will have direct
accountability for successful launch of products, product positioning, pricing and capability building of the sales teams through
various technical product trainings and educating them on channel and product placement strategies. This individual will be
responsible for deriving maximum RoI on a marketing spend of approx. 30 crores, dedicated for his/her portfolio.
Ideal candidate for this role will have a strong prior experience in leading strategic marketing, Portfolio strategy specifically in
cotton crop while possessing very good technical know-how for related agchem products. About 70% of the responsibilities will
be towards crop strategy & management, product and crop training to sales teams, coordinating with product development
and regulatory team and providing them strategic direction wrt to the crop strategy – all of it towards steering the growth of
the portfolio from current 300 to INR 500 crores by 2026 and building a strong momentum of growth from thereon through a
balanced mix of existing and new product introductions.
Granular Details of the Vacancy:
• Designation: Crop Manager, Cotton
• Grade : DGM
• Grade Hierarchy: DGM < GM < SGM < AVP <SVP < President < MD &CEO
• Reporting to: Head of Marketing, Mr. Parmanand Pandey (Ex BASF)
• Country: India
• Job Location: Mumbai
• Department: Crop Strategy & Portfolio Management
• Business Division: Agribusiness
• Salary: Best in the Industry
• No of Vacancies: 1
• Working Days: 6 days (Mon – Sat)
• International Travel Needed: On Need Basis
• Team Size: It’s an individual contributor role though will be supported by product management, field marketing and
digital marketing teams
• Career Prospects: Excellent growth opportunities, with possibility of moving up the ladder to head crop/product
management function.
• Education/Qualification: BSc Agri / MSc Agri + MBA (Preferred)
• Overall years of Experience Required: Minimum 12 years of Experience of which minimum 3+ years of prior field
marketing or sales experience is mandatory. Should have proven track record in strategic marketing
• Industry Preference: Agro chemicals
• Reason for Vacancy to Exist: Replacement Vacancy
• Interaction with: Top Management, PD team, Marketing & Sales teams, Innovator companies, Regulatory affairs
Organization Structure, Marketing Function:
Detailed Roles & Responsibilities:
Strategic Responsibilities
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• Lead the development of strategies and business plans for the cotton crop by utilizing agronomic knowledge of the
crop, knowledge of PI products and market potential for PI in the assigned crop segment.
• Act as a crop specialist, maintain thorough and detailed knowledge of different agricultural techniques, products,
and technological advancements in relation to the crop across geographies aligned to markets of business interest
for PI.
• Monitor and track trends in crops, competitor products, provide key inputs to business leaders and product
development teams for enhancing crop campaign plans and marketability of assigned products to increase PI’s
market share in crop segment.
• Collaborate with extended teams’ viz. Product Acquisition, Product Development, Sales (Regional / Zonal /
Corporate teams), Field Marketing, Registration, Supply Chain, Finance and Operations for facilitation of existing
and new business opportunities.
• Keep abreast of factors that impact PI’s business in the crop segment (e.g. changes in regulatory environment or
economic policy, shifts in consumer preferences, climatic changes / technological advancements affecting crop
production) and suggest pre-emptive solutions to remain competitive and sustain business in the markets of
interest to PI.
Operational Responsibilities
• Participate in sales planning and review meetings with an aim to drive product sales of assigned PI products
catering to the cotton crop segment
• Prepare MIS reports and dashboards to report key metrics for the cotton crop segment in order to measure
• progress against business plans and status of assigned strategic projects.
• Respond in a timely and accurate manner to routine crop and product queries for crop segment.
• Lead resolution of customer complaints related to quality / field performance of products in the crop segment in a
timely and complete manner.
• Develop and drive knowledge management initiatives by creating, maintaining and updating relevant technical and
commercial information relating to the crop.
• Develop and publish reports and insights on competitor actions, products in the market catering to the crop
segment assigned.
• Prepare and share impact assessment reports for crop campaigns and share insights for future improvements.
• Participate in market visits and customer meets along with sales personnel with an aim to champion PI
• products and learn about customer expectations from the product with a view to incorporate learning into next
year business plan and strategy.
• Attend seminars, conferences and network professionally to learn about emerging market and crop trends, new
technologies in crop production, pesticides and related products.
• Participate in or lead strategic projects that contribute to responsible use of products both within and
• outside the organization by adhering to product stewardship guidelines.
• Develop in-house talent by providing mentoring and training on crop, related products.
Financial Responsibilities
• Plan, track and report on budget utilization and variances, ensure judicious use of allocated budgets.
• Participate / lead improvement projects that are aimed at optimizing costs, maximizing value from investments
made.
People Responsibilities
• Attend trainings as imparted by HR, lead professional development by engaging in continuous learning initiatives
*THANK YOU*
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