GENEXT
NOT A PRODUCT BUT A SOLUTION
DESCRIPTION OF
THE PROBLEM TO
BE DISCUSSED
THE PROBLEM?
INDIA IS AGRARIAN ECONOMY, 60% OF INDIAN POPULATION IS
DEPENDENT ON AGRICULTURE.
LACK OF AGRICULTURAL INFRASTRUCTURE AND EXPERTISE OF
FARMERS.
THE STATE OF AGRICULTURE OF INDIA IS ONLY GOING FROM
BAD TO WORSE.
LOW QUALITY OF RAW MATERIALS IN INDIA
DUE TO THIS ALMOST 30% OF RAW MATERIALS ARE IMPORTED.
THIS HAS RIPPLE EFFECT ON THE COUNTRY’S ECONOMY
DETRIMENTAL TO IT’S GROWTH.
OUR SOLUTION
Our smart garden system consists of 2 devices and 2 types of hoses, which
are assembled on the basis of whether one has pots in the garden, or a plain
land setting.
The first device, embedded in the soil, sends the information regarding the
amount of moisture and pH level of the soil to the second device.
The second device in turn, regulates the amount of water to go to the plant,
along with the required acid or base (organic), and on opening the valve,
sends the required amount of water
If there are potted plants, the second type of hose with independent
emitters is to be used. If the land is a plain setting, the trickle hose is to be
used.
All you need to do, is connect the right hose and assemble the device
according to the given manual, scan the new plant you have with the app,
provide a water source...and our product will do the rest for you. Here is
automation at its finest!
WORKING!!!
KEY PARTNERS AND
ACTIVITIES UNDERTAKEN
Name of the
Activity performed Expertise
partner
Jathin D Reddy Costing of Product Finance
Parth Pareek Material procurement
Research and SUPPLIERS
development
Debanga Das Advertising
Marketing and Biotech Ltd - Fertilisers
media
Chemicals Ltd – Alkalines and Acids (pH
balance)
Plastic Industrial Association - Plastic
Agro Tech Co. – Trickle Hose and sensor
device
Vectus Industries – Pipeline
KEY ACTIVITIES
Providing Easy to use agricultural
infrastructure
Low cost to be incurred to increase the yield
drastically
Easy to assemble and use.
Saves time and effort of owners.
Ensures efficient growth of plants.
Cost effective.
DISTRIBUTION CHANNELS
Online
local stores
through government subsidies
Dealers located in rural areas to provide good
service and solve problems of the customers
KEY RESOURCES
We require
fertilisers
acids,
chemicals,
plastic for creating base of the product,
pipe for transport of such liquids,
a trickle hose
Our revenue is mink through a sensor to facilitate the process
investments,
licensing and copyright,
royalty,
sale of product,
leasing revenue
services
MARKETING COMPOENENTS
SWOT ANALYSIS
CUSTOMER SEGMENT
Agricultural economy- India
Farmers and hobby gardeners
cultivators
domestic use
RESULTS IN
Economy growth
Better produce
foreign investments
raw material quality,
CUSTOMER RELATIONSHIP
Through aggressive marketing and product placement we
can target customers and attract them with force.
Our marketing system includes-
Guerilla marketing
Affiliate marketing
Celebrity Promotions
Media advertising
CHANNELS
VALUE
PROPORTION
Easy to use
AFFORDABLE Cost
Easy installation
Services and repairs at doorstep
Revolutionising agriculture industry
(agriculturists)
Reducing calamities and bad produce
For early stages we will provide options of leasing
and renting on daily basis and gain feedback from
them
COST STRUCTURE
COST STRUCTURE
REVENUE STREAMS
THANK
YOU
