background: after WW2
1950s Post WWII
the baby boom
• after ww2 (1945), a record number of babies
⁃ 3.4 million were born in the US alone
⁃ 76 million baby boomers born 1946-1964
• many people were eager to have children:
⁃ had confidence about the future
⁃ saw peace and prosperity
• the government spending had increased:
⁃ schools
⁃ highways
⁃ veterans benefits
⁃ military spending in new technology
boosting economy
• rates of unemployment and inflation were low
• middle class people had more money to spend than ever
• more variety and availability of consumer goods (products)
⁃ there were more things to buy and people had the money
• 1950s consumerism was at its peak
• a drastic increase in advertisement and propaganda seen in public, and
at home
rise of the suburbs
• “baby boom” and the use of suburban neighbourhoods went hand in hand
• William Levitt: “Levittowns”
• mass production techniques and inexpensive houses
• cheaper to buy these homes than finding an apartment in the city: meant
for returning soldiers
• houses were perfect for young families
• the 50s is also the “age of the automobile”:
⁃ Canadians fell in love with cars and bought 3.5 million of them
⁃ a “fascination with technology, progress, and personal freedom”
the suburbs
• not so perfect for women
⁃ urged to leave their workplace and stay at home
⁃ later contribute to the feminist movement during 1960s
sparking the civil rights movement
• growing group of Canadians spoke out against inequality and injustice
during the 1950s
• African Americans had always been fighting against racial
discrimination for centuries
• during the 1950s, this struggle against segregation and racism entered
into the mainstream life
• 1955: a movement was born: Rosa Parks
• Acts of “nonviolent resistance” like the bus boycott, helped shape the
civil rights movement for the next decade
the cold war
• 1946: Winston Churchill and the “Iron Curtain”
• spread of communism anywhere threatened democracy and capitalism
everywhere
• communism needed to be “contained”: this shaped policies
• many thought communism would destroy the country on the inside as well
• hearings were designed to put an end to “un-American activities”:
universities, public school and even Hollywood
• tens of thousands of people lose their jobs, as well as their families
and friends, in the anti-communist “Red Scare of the 1950s”
counter culture: a new generation of youth
• 1955-1975: US enlisted a lot of soldiers to go fight a war in Vietnam
• 1960s: in addition to civil rights movement, a lot of protests and
riots were also armed against US involvement
• the media played a significant role at revealing some of the atrocities
in Vietnam
shaping the 1960s
• the booming prosperity of the 1950s helped create a widespread sense of
stability, contentment and consensus in the US and in Canada
• the consensus was a fragile one and it splintered for good during the
tumultuous 1960s