ENTERPRISE PORTFOLIO

F1 IN SCHOOLS™ WORLD FINALS

AUSTIN, TX 2016
INFINITUDE

PROUDLY SUPPORTED BY
National Sponsor
 COLLABORATIVE SCHOOLS
02
BRIGHTON SECONDARY SCHOOL (BSS) ST BEDE’S COLLEGE
Brighton Secondary School is a co-educational St Bede’s College is a Catholic College located
ABOUT US
school located in the beach suburb of Brighton in in the coastal suburb of Mentone, Victoria.
South Australia. BSS has a long standing history The school is relatively new to F1 in Schools™
in the F1 in Schools™ Technology Challenge, and is currently developing the opportunities
with 3 teams previously making it through to the of success, with the school’s first team to
World Finals. One of the most prestigious teams compete at the National Finals proceeding
to come from BSS is Cold Fusion, who gained straight through to the World Finals. St Bede’s
the title of 2012 F1 in Schools World Champions. College is extremely proud of Infinitude and
BSS has one of the most reputable F1 programs what it has been able to achieve and hopes that
NICOLE KASCAK JESSE STEVENS JOEL BRIGHT in the world and is highly regarded as one of this competition brings a new light to STEM
Team Manager Design Engineer Marketing Manager the world’s best at providing enhanced STEM education.
learning for all of its students.
Nicole has been a team Jesse is a passionate member Joel strives to achieve the
manager for the past 3 years of the team who applies his best possible outcome for the
and truly understands the upmost effort in engineering team in his role of Marketing NAME BACKGROUND
meaning of organisation. She is the Infinitude world finals Manager. His expertise in public
a driven leader that undertakes design. He has a wealth of speaking and overall morale, The team began by researching a multitude of words that had connotations to motorsport (e.g. fast,
all her tasks in a professional knowledge that will provide provide him with an adequate determined, etc.) A theme began to emerge that struck a chord with the team: words relating to infinity.
manner as well as helping to Infinitude with the best car they skills set to take on the World This appealed to the team as it embodied their values of being fluid and dynamic. One of the variations
drive the team forward. can put forward. Finals and bring Infinitude to was Infinitude, meaning having endless qualities. The team settled on this name as it was seen to have
glory. limitless possibilities.

GOALS
The definition of a goal is, “An observable and measurable end result having one or more objectives to
be achieved within a more or less fixed timeframe.” (Business Dictionary, 2016.) The team understood
the importance of applying goals to every task to apply consistency, organisation and a standard of
excellence to all tasks completed by each team member.
Goals that we set out to achieve throughout the project were under 5 key areas: project
management, finances, marketing, graphics and engineering. You can see the team’s goals and our
evaluation of them on page 11.

VALUES
Strong values are at the core of Infinitude and are what help drive the team on the road to success.
These values help the team members work together, progress and aim for the best in an efficient and
consistent way. It is a key aim of Infinitude to reflect these core values in all tasks.
LUKE BATTJES PETER RUSSELL WILL CLIFTON • Honesty • Modesty
Innovations Engineer Graphic Designer Structural Engineer • Boldness • Fun
• Trust • Fluidity
Luke is always striving to do Peter’s role in the team is to As Structural Engineer, it is Will’s • Freedom • Integrity
new things to achieve the best create and incorporate the primary responsibility to design • Team Spirit
possible end result. He is very Infinitude brand into all of and build the team’s Pit Display
committed to producing a car the team’s work. His British for the World Finals. Will liaised
that’s not only fast, but filled
with emotion that will blow the
eye for detail proves to be an
irreplaceable merit for the team.
with different industry partners
to complete the construction to
SUPPORT MEMBERS
rest of the competition away. the highest possible standard. MICHAEL WALKER SUKHBIR GILL
Michael is a long time F1 in Schools participant Sukhbir is a passionate engineer that has an
that has contributed to the graphic design interest in manufacturing. He has given his
elements of the competition. Michael is very expertise to Infinitude’s engineering team to
passionate about graphic design, particularly help team members solve and innovate through
2 infinitude.com.au
computer aided design in the field of rendering. collaboration techniques.
 SOCIAL MEDIA MEDIA
In order to successfully promote the team it was necessary to follow
a clear strategy. Without having a strategy the team wouldn’t have 03
been able to keep a consistent and clear brand. The use of Social Media has helped the team connect with its RADIO
followers, regardless of whether they are in Adelaide, Melbourne, The team was privileged to work with ABC Radio and Spencer Denny

MARKETING STRATEGY
The strategy consisted of the use of 5 main areas as outlined below. or elsewhere. Platforms including Facebook, Twitter, Instagram to have a 10 minute long interview, where everyone in the team
These areas being: sponsorship, social media, general media, and Snapchat have ensured the team was able to connect with explained their roles and the future for Infinitude. This allowed the
merchandise and marketing events. audiences of differing demographics. team to have a reach over the whole of the country giving extreme
exposure.
FACEBOOK
The Facebook page ensured that the team could reach the widest FUNDRAISING
SPONSORSHIP range of demographics. Text based content accompanied with Fundraising was not only an opportunity to raise money for team
photo or video content relating to the activities undertaken by the expenditure but to gain exposure. Fundraising was undertaken
The technique of promotion is a powerful and highly effective tool. team were shared on the page. The launch of Facebook Live in largely with the local rotary club, enabling the local community to get
Infinitude was fortunate to have promotion at its disposal. The team’s early 2016 provided the team with a unique opportunity to connect involved. The team was fortunate enough to be given opportunities to
sponsors had both local, national, and in some cases international links. with followers instantly. This platform also served as an outlet to interact with the community at BBQ’s. This expanded the local area’s
In turn this meant Infinitude was exposed to the global community promote the team’s sponsors to the 500 followers of the page. knowledge on the program and the team.
on many occasions. The promotion provided by the team’s sponsors
proved to be vital in their efforts to raise awareness of the Infinitude TWITTER ARTICLES
brand. The Twitter account served as a way to connect with other teams Many different magazines / websites presented an interest in
and stay up to date with how fellow competitors were progressing. promoting the team. The team endeavored in contacting media
One such example was in the time leading up to the competition, Re- This platform also served as a tool to promote sponsors. companies for promotion. These platforms were usually accessible
Engineering Australia promoted the team in their newsletters which globally expanding their brand reach. Articles acted as a quick and
were distributed globally. Additionally, Bright’s Transport and Abacus INSTAGRAM easy promotion source.
Visual Solutions, two major sponsors, promoted the team through Instagram provided followers with visual content. On this platform,
the focus is more on the composition of the visual content rather
their contacts Australia wide.
than the written text that accompanies it, unlike Facebook and SUPPORTERS
In the area of social media, the Melbourne contingent’s local council, Twitter. The platform is primarily dominated by the younger age
the Kingston Council, were so generous to promote Infinitude through demographic, so this was taken into consideration when planning DR ALAN MONTAGUE
their social media page, giving many living in the area information content to publish. Infinitude was privileged to be involved with RMIT (Royal Melbourne
about the project. Institute of Technology) University lecturer Dr Alan Montague. After
SNAPCHAT meeting Dr Montague at a networking lunch, the team were more than
The opportunities industry partners gave Infinitude to expand their With a growing user base, it was hard to ignore social media giant happy to take business advice from him as well as sponsorship advice.
brand through both newsletters and on social media was crucial Snapchat. Here, the team could target the under 20 age group, In turn, Dr Montague promoted Infinitude through his wide variety
for them to achieve their goals in marketing. Being promoted both primarily comprised of their peer groups. The team utilised the of contacts including RMIT University (Royal Melbourne Institute of
internationally and nationwide, in addition to community initiatives, platform by showcasing events they attended and behind the Technology) community which opened up doors to the team, not
made Infinitude’s marketing strategy extremely strong and in depth. scenes activity almost in real time, posting photos and videos of otherwise possible through other means. In addition, Dr Montague
the team available for followers to view. put forward a small donation of $50 to the team.
MERCHANDISE
To both promote the team and showcase Infinitude’s excellent brand, Candy Candy was one of the team’s more Pens Pens were seen as an
merchandise was displayed in both gift bags and individually on the Pit innovative marketing ideas and was a real outstanding opportunity to
Display. Merchandise was given out to judges, business associates and eye catcher when it came to attracting showcase secondary marketing.
many individuals who were keen to see the Infinitude logo on well known public interest. The candy produced has the The product clearly showed off
items. Infinitude logo on it and is considered to be the team’s branding and backed
primary merchandise due to the fact that the up the Primary Marketing. Being a
PRIMARY MERCHANDISE presence of it is visually appealling and will common item with many people,
bring more people over to the booth. FIGURE 4: PEN pens were a way of entrenching
Gift Bags As an incentive for people to visit FIGURE 2: CANDY
the Pit Display and become engrossed in it, people at the Pit Display and
SECONDARY MERCHANDISE
the team handed out gift bags. Inside the giving people something to
custom branded gift bags were four custom USBs After detailed research, the team saw remember the team by.
merchandise articles as well as a team the best way to incorporate their brand
into secondary merchandise was to market Keyrings Showcasing an
brochure and business card. The belief
customised USB’s which showcased the overhead view of the team’s car,
behind giving each individual a gift bag was
Infinitude logo and are appealing for the the keyrings were the final article
that each individual could have a lasting
user. The USB’s were a hit with many of secondary merchandise.
memory of the team’s brand and remember
the team after the competition. business professionals taking the item due
FIGURE 1: GIFT BAG FIGURE 3: USB to it being required in day to day business. FIGURE 5: KEYRING infinitude.com.au 3
 COMMUNICATION DELEGATION MEMORANDUM
04 VERBAL OF UNDERSTANDING (MOU)
All tasks were required to be delegated to individuals. The team had
With the team being split into two small sides it was vital that there was a policy to not just assume tasks were going to be done, but organise
PROJECT MANAGEMENT
quality communication within the small groups. There were weekly that every task was completed by the correct individual. This system Being a collaboration team, at the start it was important to make roles
meetings that were scheduled between the two sides. These meetings meant that every little job would be done on time and correctly. and allocations clear. This would be a reference point that could
were always minuted and were organised by state coordinators. A be referred to if there was any miscommunication. The MOU was
key priority was that everyday there was an update on progress and collectively written by both team parties as well as the in-country
information about what tasks needed to be completed. This allowed
the team to keep track of what was being done and let everyone stay
RESOURCE MANAGEMENT coordinator. It allocated roles, meeting times and finance allocations.
focused.
Resource management meant not only looking after monetary
resources but also physical resources. When monetary support was Memorandum of Understanding

PHYSICAL
received or in kind sponsorship it meant that the team had to manage
Registering the Internal Collaboration between:

It was a priority that the team spent as much time as possible physically
St Bede’s College

everything for optimal economic benefit. Every choice made by the

Mentone, Victoria

together. Trips to Adelaide and Melbourne were bi-monthly and were

and

team had to be carefully thought about, not just individually, but Brighton Secondary School

spent primarily on team bonding and doing work that would have Brighton, South Australia

primarily as a team. for the

been difficult over electronic communications. These trips greatly 2016 F1 in Schools™ World Finals
Austin, Texas, USA

advanced the team bond as well as developed critical relationships 14 – 20 October 2016

with team supporters. With the whole team staying together an FIGURE 6: INFINITUDE MOU
optimal amount of work was achieved and greatly outweighed the
costs involved with travel. RISK MANAGEMENT
ONLINE There were going to be obvious risks when the team started on their 1. Assess
Skype The most effective way to run weekly meetings was through journey. In order to cope with them best a plan was needed for any 2. Measure
an online communication program. By using the video call feature on relevant issues. By naming problems that might arise, a solution 3. Manage
Skype, the team was able to have weekly face to face communications was given as well as a rating. By doing so the team were able to 4. Evaluate
during full team meetings. Skype’s high resolution meant that visual comprehend them, along with putting them into perspective. Working
evidence of progress that had been made could be shown to both with F1 in Schools World Champion Jane Burton, the team was able By following these simple steps it allowed protocol to be followed as a
sides of the team. to put in place measures for optimal elimination of issues. By having team and eliminate risks as soon as possible.
these tables in place it enabled guidelines to be followed when issues
Slack When it came to written communication, the easiest and most arose as well as fix them in a timely and appropriate manner. When
efficient way to communicate was using an online service called the team came across risks that weren’t already planned out in a chart,
Slack. Written communication during the periods when the team did there was a 4 step solving system to follow.
not use Skype and were not together, which accounted for 95% of the
time, was essential. Slack was particularly easy to use with its excellent
private and team messaging section, along with its chats which were RISK RATING
POTENTIAL RISK (10 = HIGHEST RISK, 1 = LOWEST RISK) PREVENTATIVE MEASURES
able to be created under certain headings such as ‘Marketing’ or
Loss of monetary support Spare money saved for emergencies.
‘Engineering’. Without the ease of using Slack as the team’s written 7/10
communication tool, the progress made from the beginning of the
project would have been much different. Illness of team member Communication in roles so everyone knows what task a team member is doing
6/10
in case they aren't able to do it.
Trello Trello, an online project management solution, developed to Unavailability of team member A good time line that is open for breaks.
5/10
be one of the most important forms of communication for the team.
It was highly important that each team member understood what Argument within the team Meetings as team to discuss any negative feelings the team are facing.
needed to be completed, and Trello, with its card based to do lists, 3/10
made it easy to see at a glance. Trello became extremely important
Loss of time 7/10 A complete schedule that incorporates loss of time.
with the situation the team was in, with its members split in excess of
600 kilometres apart. Without a program such as Trello, the team’s Loss of personal commitments A healthy balance of F1 commitments, School and Social life.
organisation would have been significantly affected, however, with it, due to F1 time 6/10
the team has benefited infinitely.
Loss of team member An alternative option on who or whom can take over that individual's role.
9/10
Google Drive Like any business, Infinitude needed a safe, secure
and easy place to store its files, and Google Drive provided the Role Miscommunication An easy to follow chart of every single role and whose responsibility it is.
obvious solution for this. Not only did Google Drive provide an easy 6/10
way to store files but it was connected to Infinitude Mail accounts
Elements uncompleted A plan of completion on when everything is to be started and finished so
which was extremely convenient. It proved strikingly beneficial and 9.5/10
nothing is forgotten.
straightforward for the team to use Google Drive throughout the
4 infinitude.com.au duration of the competition. FIGURE 7: INFINITUDE RISK ASSESSMENT PLAN
FINANCIAL MANAGEMENT
05
At the beginning of the project, Infinitude set out key areas where
funding was required. This was done to ensure all expenses that

PROJECT MANAGEMENT
were required to be covered received funding. The team split into GROUP EXPENSE PROJECTED ACTUAL %UNDER/OVER
its different divisions to devise separate budgets. This allowed the Accommodation $10,000.00 $13,523.69 +35.24%
team to work more productively with finances at the beginning of Travel Flights $15,000.00 $16,256.00 +8.37%
the project when only potential costs were known. After combining
Participation Fee $5,000.00 $6,350.88 +27.02%
the individual budgets, the total estimated expenses were A$55,000.
The funds Infinitude required were then raised through sponsorship, Merchandise $2,000.00 $2.030.00 +1.50%
fundraisers and donations. Marketing Pit Display $10,000.00 $8,195.00 –18.05%
Uniforms $2,500.00 $2,030.00 –18.80%
After setting out the projected budget, the team committed themselves
Bearings $2,500.00 $1,765.00 –29.40%
to being meticulous in their financial management. As a result, it was
crucial that the projected budget was accurate and that they did Manufacturing $2,000.00 $245.00 –87.75%
not exceed the allocated amounts where possible in each separate Engineering Testing $1,000.00 $20.00 –98.00%
section. Infinitude decided on using Google Sheets to keep track of Finishes $500.00 $120.00 –76.00%
the team’s revenue and expenses at any given time, as it aligned with
Composites $900.00 $300.00 –66.67%
their use of Google Drive. The team’s finances were reviewed and
updated on a weekly basis and additionally, all costs were approved Packaging $1,000.00 $1,692.00 +69.20%
by the team member in charge of finances. Any cost above A$100.00 Postage $100.00 $84.00 –16.00%
Miscellaneous
had to be authorised by the person in charge of finances before it was Storage $500.00 $345.00 –31.00%
spent. The team set up an individual ANZ (Australia and New Zealand)
Travel ADL-MEL $1,000.00 $1,346.00 +34.60%
bank account to have a clear way to view the funds. All funds coming
in and going out went through the bank account unless an ABN TOTAL $55,100.00 $54,560.57 –0.98%
(Australian Business Number) was required, in which case the team FIGURE 8: PROJECTED AND ACTUAL PROJECT EXPENDITURE (ALL COSTS IN AUSTRALIAN DOLLARS)
used the school’s bank accounts. The skills Infinitude developed in
regards to financial management, particularly revenue, expenditure
and the analysis required around it, enabled the team to control their GANTT CHART TIME MANAGEMENT
finances efficiently and effectively.
The team found it crucial that all time management systems were With F1 in Schools being such a time consuming program, Infinitude
QUALITY CONTROL used effectively and professionally. Having systems in place allowed
Infinitude to successfully follow schedules therefore resulting in
saw it as a priority to balance our personal time correctly. With the
members being at a prime age for time consuming activities such
having adequate time and effort for each task. By researching diverse as sport and spending time with friends and family, Infinitude had to
Quality control is the maintenance of a certain standard of quality. tools that previously had positive results for collaborations similar to look at what it meant for F1 to be a priority. The team shared ideas
This came in effect for the team in project elements. It was crucial to ours, Infinitude concluded that Gantt charts were the best option. on this including availability and desired outcomes. This lead to the
Infinitude that everything was maintained at the same quality. The Gantt charts are a series of horizontal lines that show the amount production of team schedules which outlined meetings and deadlines
team agreed to certain standards that would be met by all its members of work done or production completed in certain periods of time in while taking into consideration other commitments. Having this simple
and in every aspect of the project to the best of our ability. Without this, relation to the amount planned for those periods. By combining solution left Infinitude with a clear idea of how to balance our time as
there was the possibility of having different standards of work resulting progress with timelines it enabled the team to minimise different forms well as the importance of seeing the team as a priority.
in an overall weaker performance. A plan was enabled to ensure the of human errors and unexpected issues. Incorporating Gantt charts
criteria was met and was completed in each element. Following the with online technology meant we could introduce a Gantt chart that
plan, the idea of reviewing and assessing work was enforced properly, was interactive, in order to eliminate errors due to time management.
as well as encouraging teamwork and collaboration.

ACTION DESCRIPTION
Plan Decipher a plan and organisational system in line with
criteria.
Do Use the plan.

Check Evaluate the work with another person and compare it to

Infinitude standards.
Act Resolve any issues that there might be with the quality of
the work.
FIGURE 9: ENGINEERING GANTT CHART infinitude.com.au 5
 TEAM IDENTITY UNIFORM DESIGN
06
Team identity was crucial to the recognition of the team in virtual and For the World Finals, Infinitude has outfitted each member with three uniform variations: casual, racewear and formal. The team believe that
real life. Team identity extended far beyond our visual appearance, it should have a strong presence and therefore needs to create a visual reminder of a team that is together to achieve in all situations whether
TEAM IDENTITY
including the “tone” of the team’s verbal and written communication travelling, competing or attending formal occasions.
and body language. By maintaining a strong team identity when
approaching sponsors, giving presentations, publishing posts on The casual attire is comprised of a screen printed, short sleeve shirt. The racewear uniform is comprised of a sublimated, short sleeve shirt
social media and preparing written communications, it was easy to This shirt is for when the team requires identification but does not and black trousers. The shirt includes the logos of all sponsors that
maintain a consistent and professional brand voice across all team require the practicality or formality of the racewear or a formal shirt. are entitled to placement on our racewear shirt as per sponsorship
related endeavours. Such situations include travel and eating out. arrangements. Our highly regarded sportswear partner, Captivations,
were able to design and manufacture high quality racewear shirts for
INFINITUDE WORLD FINALS 2016 FRONT/BACK 1F/1B the World Finals. The design creates a strong presence and conveys a
BRAND DEVELOPMENT strong brand presence.

The creation of our brand was a lengthy process. Key considerations

included team input acceptance and ease of brand recognition.
Several alternative designs were presented to the team for review,
until we were able to narrow down the choices. Colour ideas were also Purple Purple

brainstormed for team’s brand. The team recognised the need to have
a colour that conveyed a sense of strength and possibility. Eventually,
the team settled on purple. Purple has a traditional association with
high value, as in ancient times purple dyes were one of the hardest to
produce, and could only be afforded by monarchies.

FRONT PRINT - 300mm W X 42mm H BACK PRINT - 300mm W X 72mm H

FIGURE 10: CASUAL SHIRT MOCKUP FIGURE 11: RACEWEAR SHIRT MOCKUP
By confirming this artwork approval document you acknowledge that you the customer, have checked all the points
ARTWORK APPROVAL CHECKLIST:
ALL SPELLING PANTONE/PRINT COLOURS
on the checklist and approve the order for production. The customer is aware that, within reason, there may be
some variations in the final printed product and that the mockup shown is only a representation of the final printed Our formal uniform is made up of a long sleeve, formal shirt, embroidered
LOGO
colour. (Colour variations can occur across different screens and monitors and this makes it almost impossible
PRINT POSITIONS PRINT SIZES to confirm the colour of the print without a specified pantone colour, we use Pantone solid coated colours).
with the Infinitude symbol, black trousers, and black leather shoes.
PLEASE NOTE, WE REQUIRE CONFIRMATION OF APPROVED ARTWORK VIA FACTORY 2
204 GIPPS STREET
ABB OTSFORD
www.machinescreenprinters.com.au
[email protected] This uniform is used for formal purposes such as giving presentations
EMAIL PRIOR TO PRINTING YOUR ORDER. THANK YOU. VIC 3067 AUST R ALIA
or visiting sponsors. Once again, the use of this attire is to convey a
Our logo is a powerful representation of the Infinitude identity. It was important when developing our logo that it had to embody the team’s strong presence and help sponsors and other key stakeholders see
qualities and values of being fluid and dynamic to work around any challenges, creating a sense of infinite possibilities. To match these our professionalism as a team.
characteristics, it was obvious to choose the infinity symbol. This is no ordinary infinity symbol as it is comprises two distinct parts to symbolise
the two teams combining into one with symbiotic aims. Whilst working in different states, the teams maintain a close link with each other,
dynamically working to create a team with infinite potential. This symbol, automatically creates a link with the team name—Infinitude, the
attitude of creating infinite possibility. The symbol creates instant brand recognition. Words aren’t necessary to convey our team spirit and
attitude.

FIGURE 13: EARLY DESIGN CONCEPT

FIGURE 12: FORMAL SHIRT

BRAND GUIDE
INFINITUDE It was important that we were able to apply our brand consistently
across both print and digital media. To assist in this, the Infinitude
Brand Guide was created in order to ensure the consistent usage of
our brand assets used external parties to the team.

FIGURE 14: PROGRESSION OF INFINITY SYMBOL FIGURE 15: CURRENT LOGO DESIGN The document contains information relating to the placement,
colouring, minimum whitespace, usage of the logo, as well of details
6 infinitude.com.au of the team’s official typeface, Aileron.
PIT DISPLAY
07
The pit display is a crucial part of the team’s image. Hence the team
invested much energy and finances into it.

TEAM IDENTITY
The design process commenced by establishing the key features of
the display unit. The team wanted to incorporate interactive IT devices,
plenty of shelf and bench space, lighting to draw attention. It was also
important for the display unit to be inviting, engaging, and present
information and display materials in a non cluttered manner. The team
settled on the final design because it maximised display space for FIGURES 16 TO 20: PROGRESSION OF PIT DISPLAY CONCEPTS
merchandise, portfolios and cars, in a very succinct and open manner.

Much research and deliberation went into the choice of material. The
material needed to be lightweight for ease of assembly and freight,
easy to work with, strong and affordable. Timber-based materials
could not be considered given the restrictions for international freight.

Early in the process, the team worked with a company to manufacture

the pit display out of glass-reinforced plastic (GRP), better known
as fibreglass. To assist with the fibreglassing process, a full-scale
prototype of the pit display was constructed out of medium-
density fibreboard (MDF).This created a mold for the final fibreglass
construction. Unfortunately, the cost of the fibreglass was prohibitive.
The time, energy and cost of the wooden prototype however would
not go to waste as it provided an accurate idea of the overall look and
size of the completed pit display, as well as accurate measurements
for signage and packing boxes. It also allowed the team to make
adjustments to various components of the pit display in order to meet
shipping and handling constraints.

After further research and testing of various materials, the team

decided to use three main materials for the Pit Display: FIGURE 21: COMPUTER GENERATED RENDER OF ARTWORK FIGURE 22: FINAL PIT DISPLAY

TECHNOLOGY
1. Aluminium tubing for the display’s frame. Aluminium provided the
The Pit Display incorporates innovation and technologies. One such technology is Augmented Reality, enabling the projection of a 3D model
strength to support the entire display unit, including its benches,
of the car onto the pit display, portfolio pages and business cards. This ought to provide an unforgettable pit display experience to any visitor.
cabinets and signage. Its durability also allowed the team to
complete several set ups and dismantling qualities without wear
The display unit also utilises a screen that displays tweets from pit display visitors that choose to tweet a message of what they enjoyed about
to the frame’s joints or the need for careful and slow construction
their experience to the hashtag #OneTeamInfinitePossibilities. This ought to provide added interaction, enjoyment and anticipation. A tweet
given the 2-hour time limit that the display unit will need to be
will be chosen after a set interval of time and the winner given a selected product of the team’s merchandise. This ought to entice people to
erected in.
come back time and time again.
2. MultiPanel, a high-density polyurethane composite material for all
weight bearing components. This material is low-cost (80% cheaper
than fibreglass) and lightweight (70% lighter than fibreglass). This
Although foam proved to be an excellent material, there were some
frustrating experiences with it. As it is a medium-density material, there CAR
material is environmentally-friendly, and 100% waterproof should needed to be extreme care when handling it for it dented, chipped
the unit get wet or is exposed to high humidity during shipping. or snapped easily. It also meant that extra money had to be spent on The car is the centre piece of the team’s engineering and manufacturing
packaging materials to prevent damage during shipping. The use of know how. Its aesthetics and performance ought to intimidate
3. A medium-density polystyrene foam for all the other components. polystyrene foam also meant that prior to painting, the surface would competitors and be an expression of the team’s professionalism,
This was sprayed with a thin layer of polyurethane to create a hard need to be prepared thoroughly with fillers and sanded to a fine finish polish, innovativeness and endeavour to be number one. From its
outer shell suitable for painting and applying strip lighting and to achieve the high gloss finish desired. design and aerodynamic mass packages to the final premium surface
signage. The team used foam for these components because of its finish, the car will exemplify the STEM elements of the competition.
lightweight characteristics and its ease to be cut and shaped with The final product was a unit the team is very proud of, creating an For more on the car, please read the engineering folio.
a CNC router to create the required contour. inviting, engaging, interactive space the team can promote itself with.

infinitude.com.au 7
 SPONSORSHIP PACKAGES
08 Sponsorship was a critical element to our team’s project.
Sponsorship enabled Infinitude to the secure monetary support
that was necessary to fund the critical components of the project, Infinitude developed four separate sponsorship packages that industry partners could choose from, which was detailed in the sponsorship
such as flights, accommodation, pit display, etc. The team aimed prospectus. It meticulously explored the return on investment (ROI) that the sponsoring company would be entitled to, with each package
SPONSORSHIP
to secure sponsorship from a combination of local and national providing a tailored amount, all depending on the amount of funds or the worth of products provided to the team.
engineering firms as well as reinforcing the team’s already
existing business partnerships. The team took an innovative but The four packages were:
logical approach to gaining sponsorship, which proved to be • Gold: AU$10,000 and above
highly beneficial. • Silver: AU$5,000 and above
• Bronze: AU$1,000 and above
• Product Sponsorship (Depending on worth of products provided)

APPROACH The distinct and contrasting levels enabled companies of all sizes to weigh up the benefits against their desired contribution amount and make
a clear cut choice best suited to their own financial and product limitations.
In order to be highly profitable from approaching sponsors the
team ensured they were consistent in all avenues of approaching
interested companies. It was a priority they devised a sound structure
in approaching our sponsors and collaborators. Below, their
RETURN ON INVESTMENT
methodology for approaching sponsors is explained.
Infinitude’s Return on Investment (ROI) was developed to best suit the company who was sponsoring the team. Therefore, each sponsor
received a specifically tailored return on investment based on the amount of funding and/or worth of product/s they provided the team with.
INITIAL CONTACT
For instance, the return on investment for a Gold Sponsor included a more prominent spot for the company’s logo on the Pit Display and
Infinitude first approached sponsors by emailing them as well as
uniform, their logo was placed on the car, the company was given a thank you post on the team’s social media outlets and also their logo was
submitting online forms, enquiring about possible funding. Following
put in the team’s brochure and on the website. Silver and Bronze category sponsors were given a similar version of this, however it was scaled
on from the email, the team phoned the company. This ensured that
down depending on the amount of funds donated or products provided.
Infinitude was meticulous in their approach. By emailing and phoning
companies the team enabled companies to have two points of contact
if they were at all interested in sponsoring the team.

SPONSORSHIP PROSPECTUS
Gold $10,000+ Silver $5,000
Infinitude’s sponsorship prospectus was a document that gave The Gold sponsorship package, the top level of sponsorship Infinitude The Silver sponsorship, the second highest level of sponsorship
potential sponsors a brief overview of F1 in Schools™ and what it had to offer, received the most favourable return on investment. For Infinitude had to offer received a similar, but slightly smaller return on
encompassed. It presented them with an outline of the different this level, the logo of the company was placed prominently across all investment compared to the Gold sponsorship level. The logo of the
sponsorship packages the team provided as well as details on how project elements including a prestigious position on the car. Other company sponsoring this level received a smaller logo on the team
to contact the team. The prospectuses were distributed to companies elements such as the Pit Display, the team’s uniform and all the team’s uniform and the logo on a small portion of the team’s competition
electronically via email and in some cases via a hard copy. The competition documents had the company’s logo on it. It was also documents. Also, the company was mentioned on the team’s social
document had a profound effect on Infinitude’s potential sponsors as agreed upon that a gold sponsor would have their logo on the team’s media outlets and had a smaller presence on the team’s website. As a
after it was distributed it had an approximate 70% success rate. website and that the company sponsoring this level would have a final thank you to the sponsor who sponsored the team on this level,
large presence on our social media outlets. The final aspect to the ROI they received a prototype car.
FACE TO FACE DISCUSSION for the gold sponsorship level is receiving an article of merchandise
After the first contact was made with potential sponsors and the from the team, being the gift bag and also receiving a fully finished
Sponsorship Prospectus had been distributed to them, some face race car as a sincere thank you to the company for helping the team
to face meetings were held at the request of the potential sponsor. along its journey.
During these meetings the team discussed, in more detail what the
competition was and in particular what their budget constraints
and requirements were. Face to face meetings led to a successful
sponsorship campaign. Bronze $1,000 Product Sponsorship
The lowest sponsorship level on offer from Infinitude was the Bronze The fourth sponsorship level on offer from Infinitude was Product
sponsorship level, where the business received a very minimal return sponsorship. This level was chosen by many companies who were
on investment (ROI). For their generous donation of $1,000.00, unable to offer any monetary sponsorship, but were able to assist
the company received a small logo on the team uniform, subject to the team with products. The return on investment for this level was
availability. Also, as a part of the ROI for this level the company received negotiated between the team and the company and it all depended on
a logo in the portfolio only and a mention on the team’s Facebook page the worth of the product/s given to the team. Therefore, if the product/s
and website. As a final thank you from the team, the company taking were of high worth, the Gold sponsorship level return on investment
out the Bronze sponsorship level received a certificate of thanks. was given to the company, or if the worth of the product/s were low
then the bronze or silver sponsorship level return on investment was
given to the company.
8 infinitude.com.au
OUR SPONSORS PARTNERSHIP EVENING
09
At the end of Infinitude World Finals journey, so many people that
supported, collaborated and sponsored the team along the way

SPONSORSHIP
attended the Industry Partnership Evening. The evening allowed the
team to thank all that assisted with the project. This event included
the official presentation of the team’s uniform and gifts to those who
contributed to the team’s journey. It allowed the final good bye for the
team as well as a reflection on what had been done.

TOP SPONSORS
DEPARTMENT OF DEFENCE (AUSTRALIA)
The Department of Defence (DOD), a continued supporter of the F1
in Schools™ program is a major employer of engineers in Australia. As
a result they have a strong desire to employ young engineers coming
from Science, Technology, Engineering and Maths (STEM) programs
(of which F1 in Schools is the largest). After the National Finals, the
Department of Defence was committed to supporting all those
competing for Australia at the World Finals. Infinitude was delighted to
receive $10,000 from the Department of Defence. The much needed
funds automatically qualified the DOD as a gold sponsor. Infinitude
was happy to promote them through their resources.

BRIGHT’S TRANSPORT
Specialising in bulk transport services, Bright’s Transport has been an
avid supporter of the F1 in Schools™ program since the beginning of
2015. After approaching Bright’s Transport for potential sponsorship,
Infinitude has had their support from the Victorian State Finals 2015 to
the Australian National Finals in March 2016, all the way through to the
World Finals in October 2016. Having taken out the gold sponsorship
at every level of the competition Infinitude is proud to have Bright’s
Transport as a continued industry partner.

SPONSORSHIP PROSPECTUS FUNDRAISING

A part of Infinitude’s approach to industry was to create a thorough document detailing the fundamentals of F1 in Schools™. Subsequently, Fundraising was a great opportunity for Infinitude to connect with
the team created a Sponsorship Prospectus which outlined background information on the challenge and Infinitude. In the prospectus, the the team’s supporters and the local community while allowing the
team put forward the diversified sponsorship packages that the team’s marketing contingency agreed on as well as their associated benefits. team to raise much needed funds. Each fundraising event was seen
Additionally, Infinitude incorporated an innovative section in the prospectus, where they discussed the educational purpose of the competition as an extra point of interaction where the team was able to promote
to the team’s sponsors. There was a belief within the team that adding this unique section into the prospectus would have benefits for both Infinitude and the F1 in Schools™ program. It was vital that the team
the team and its industry partners. In turn, this idea would enhance Infinitude’s potential sponsors insight into the competition that they would represented themselves positively at each fundraising event to ensure
be supporting, as well as further developing their knowledge as to how the competition embodies the future of education around the globe. they raised awareness of their brand.
ABOUT
One team.
INFINITUDE ROTARY CLUB SAUSAGE SIZZLE
Infinite possibilities.
The Rotary Club of Glenelg is an international service organisation
whose stated human rights purpose is to bring together business and
“ professional leaders in order to provide humanitarian services. The
Infinitude is an Australian collaboration team participating in the F1 in Schools™ World Finals, to
be held in Austin, Texas, U.S.A. The two halves of the team are from St Bede’s College, Melbourne,
and Brighton Secondary School, Adelaide. Following the 2016 Australian National Finals, came
together to become Infinitude. Together, the team is highly motivated, skilled and enthusiastic,
ready to represent Australia on the World Stage. “
Hard work beats talent when talent
doesn’t work hard.
TIM NOTKE
team were fortunate enough to secure a position at the local shopping
centre in Glenelg to conduct sausage sizzles using the Rotary Club’s
44
SPONSORSHIP PROSPECTUS
COUNTRIES
COMPETING

equipment on many occasions. The aim for the sausage sizzles was
20MILLION
STUDENTS
COMPETING
to raise much needed funds for the team. The team were successful
2016 WORLD
FINALS INFINITUDE
1 TEAM INFINITE POSSIBILITIES in raising $943.95 from these sausage sizzles. Additionally, the public
event gave Infinitude an opportunity to partner with many wonderful
4 infinitude.com.au 6 infinitude.com.au

FIGURES 23 TO 25: SPONSORSHIP PROSPECTUS FIGURE 26: SAUSAGE SIZZLE community groups. infinitude.com.au 9
 BRIGHTON SECONDARY LEADING MINDS AUSTRALIA
10
The team, throughout the lead up to the competition, collaborated Through Brand South Australia, the team attended a verbal presentation
with Brighton Secondary School, a school which has actively workshop held and hosted by the highly renowned public speaking
COLLABORATION
participated in the F1 in Schools™ program for many year. The school company, Leading Minds Australia. Throughout the day long
pride’s itself on the fact that they have had a team win the World workshop, presentation techniques were discussed and explored
Finals of the competition. The team was given access to the school’s in depth by Leading Minds, enhancing the team’s understanding of
sophisticated and precise CNC Routers and 3D Printers. The benefit how a sophisticated, but highly effective verbal presentation should
for the team was that using these machines meant Infinitude was able run. Additionally, the workshop enabled the team to meet Dean
to progress smoothly while running a highly complex and detailed Evans, the CEO of Leading Minds Australia. After speaking with Dean
engineering program to develop and manufacture the team’s car. Not about the rigors of the F1 in Schools™ program, and in particular the
only did the team’s collaboration with Brighton Secondary School verbal presentation the team had to prepare for the competition, he
entail using their facilities, but many individuals who were previous graciously agreed to help out the team. Dean worked with Infinitude
scholars and previous competitors in the program gave their time to for several days on the technique of the team’s verbal presentation,
help the team in the fields of Project Management and Engineering. shaping it to help create a sound structure and basis behind their
Infinitude’s collaboration with Brighton Secondary was vital to the content. He also helped to develop each team member’s speaking
team’s progress, particularly in regards to engineering, as it gave the skills, which ensured we were best prepared for our highly important
team the ability to continue their engineering development program verbal presentation. Infinitude’s collaboration with Dean Evans, the
with ease. CEO of Leading Minds Australia gave the team insight into how the
perfect verbal presentation should run, and through his help the team
enhanced their skills in the field of public speaking.
FIGURE 27: ADELAIDE CONTINGENT WORKING WITH DEAN EVANS
MERCEDES AMG PETRONAS
While collaborating with nano-fabrications specialist, Mark Cherrill
from Mercedes, the engineering division of the team devised
AUTODESK
innovative ways of manufacturing the chassis of the car. During
our collaboration with Mark he demonstrated industry standards, Infinitude collaborated with Austina Kang, the Marketing Director
excellent manufacturing programs and tolerance on physical at Autodesk, to develop effective ways to portray the team’s story
geometry. Not only did he demonstrate these important elements, as well as a well thought out method of approaching industry to
but he also stressed to the team’s engineers the importance of quality gather sponsorship. With Autodesk just recently releasing its new
control. The team’s collaboration with Mark Cherrill from Mercedes software ‘Autodesk Fusion 360’ the Marketing Manager of the team
has given the engineers of the team both understanding and insight saw it a prime opportunity while on a business trip in the USA to visit
into the importance of the manufacturing process of the car, and how Autodesk’s facilities in San Francisco. After meeting and discussing
manufacturing has a direct impact on the design’s performance. arrangements with Austina Kang, he set up a meeting while back in
Australia to discuss ideas. Both Austina, and the team’s marketing
manager devised a clear plan regarding promotion of the team’s
story to the public, hitting at the emotive side of things to get people
involved. Additionally, in regards to approaching companies, the
team were recommended to approach local firms and put forward the
FIGURE 28: ADELAIDE CONTINGENT WITH MARK CHERRILL worldly promotion Infinitude had to offer. Infinitude’s collaboration
with Austina Kang, the marketing director at Autodesk was vital in
PETER BROWN terms of a project outcome, particularly in regards to furthering the
team’s capabilities in marketing.

The engineering division of Infinitude had the privilege of collaborating

with senior design engineer for SMR Automotive, Peter Brown, who
specialises in Computer Aided Design. While working with Peter Brown
GOOGLE
the engineers were able to discuss revolutionary shape modeling tools
as well as the aerodynamic principles which were important for the While in the USA on business the Marketing Manager saw an
car. Through having these in depth conversations with Peter Brown, opportunity to collaborate with Google to ensure the website was
the engineers of the team were able to achieve ultimately what they graphically balanced. While visiting Google he developed a contact
were striving for through his experience in the field of F1 in Schools with a Software Engineer who was able to help the team on the design
and through his knowledge of car performance. The collaboration of its website. With an inside knowledge of the balance required for
undertaken with Peter Brown was pivotal for the team to progress in the design of web pages, Infinitude’s collaboration with Mike Gainer,
engineering, his assistance has proven to be something Infinitude a Software Engineer from Google proved essential to developing the
10 infinitude.com.au benefited highly from. FIGURE 29: ADELAIDE CONTINGENT WITH PETER BROWN best possible website the team was able to create.
 It is an amazing opportunity to compete at the world finals. This opportunity has led to collaboration with incredible people, innovation of optimal ideas and the creation of future pathway opportunities for all
team members. Infinitude worked consistently and tirelessly for the last 6 months to achieve new heights. A sense of achievement and satisfaction of the quality of Infintude’s efforts has been experienced by 11
each individual within the team. Nevertheless, there were obvious issues and problems that had to be overcome this made Infinitude come together in a more cohesive manner and gave the team a sense of
strength and desire to succeed through any challenge.

EVALUATION
FOCUS GOAL STRENGTHS EVIDENCE WEAKNESSES IMPROVEMENTS
To ensure that planning and • Tasks completed • 90% of tasks completed Communication (distance • More face to face interaction, both physical and
execution of the project is carried out on time due to the on time between states) virtual
in a timely and successful manner by consistent use of Gantt • Slack (low access rate)
all members of the team. charts by all, excellent • Distance between
Project Management
documentation States
• Time difference (e.g.
misalignment of
school holidays)
To raise AU$55,000 by August 2016 • Good relationships with • 80% of sponsors • Low Levels of • More support from all team members
and to keep expenses within budget. previous sponsors retained from National Motivation during • Consistently using various communication
• Strong Marketing Finals financial difficulty methods to approach sponsors, not only reliant
strategy • Prospectus utilised • Low success rates upon email
• High level of • High volume of when sponsors
communication emails, presentations, approached via email
Finances • Financial Records sponsorship
• Team managed bank approaches, etc.
account • Spreadsheet accessible
by all team members
• Statements and online
access to bank account
for easy management
To promote the team’s brand and • Brand promoted via • 170% increase in • Low audience sample • Undertake more promotional events to appeal to a
raise awareness to students and Social Media Facebook followers number wide range of people
industry professionals throughout the • Wide contact base since team launch • Not enough business • Approach more business professionals
competition. • Appealing to a diverse • 145 contacts in professionals • Send out newsletters on a consistent basis
Marketing range of demographics database approached • Use more effective methods of approaching
• 53% of followers aged • Not enough sponsors to ensure a higher success rate
13-17, 46% aged older newsletters
• Time Frame not
adhered to
To create a brand that appeals to a • Professional brand • 87% approval rate of None • Ongoing market research
wide range of audiences. created brand (Market Research
• Appealed to a wide Survey)
range of audiences • 53% of followers on
Graphics
• Consistent brand Facebook aged 13-17,
46% aged older
• Infinitude Brand Guide
formulated
For the Engineering team to create a • Quality control ensured • Virtual to Physical • Singular CAD program • Look into different CAE Programs (Fusion,
design that gains infinitude the most • Complies with most geometry stayed the knowledge (CATIA) Solidworks)
points it possibly can in the lead up to rules apart from same (+/- 0.5mm)
Engineering and during the competition. breakages caused by • Only designed to break
testing results rule T5.6
• Car helps market the
team effectively

infinitude.com.au 11