Sadhana Education Society

L. S. RAHEJA COLLEGE OF ARTS &

COMMERCE
SANTACRUZ (W), MUMBAI – 400054

DEPARTMENT OF BACHELOR OF MANAGEMENT

STUDIES

HANDBOOK

PREPARED BY:
Mrs. Suvarna Raikar (Course Co-ordinator)
Mrs. Heta Parekh (Assistant Professor)
Ms. Neha Nikam (Assistant Professor)
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1.1 Introduction and Objectives

INTRODUCTION
The University of Mumbai started the Bachelor in Management Studies (BMS)
programme in 1999-2000. The programme to cater to the growing needs of corporate
India also leads to the all-round development of their personality.

The BMS programme provides comprehensive training to students in the field of

Management, Accounting & Finance by way of interaction, projects, presentations,
industrial visits, practical training, job orientation and placements.

Thus, if you have the zest and the endurance to face challenges, the passion to succeed
and win and also to commit yourself to building a challenging career managerial
nature of job with an international outlook, BMS is a programme specially designed
for you.

OBJECTIVES

1. The curriculum is designed to mould the learners who aspire to become

managers.

2. To provide the learners basic understanding of management education and

overall development so that they are well trained to be absorbed as middle level
managers by big companies.

3. The course aims to familiarize the learners with the fundamental aspects of
various issues associated with business finance, business economics, marketing,
human resource management, organizational behaviour etc.

4. The course further helps the learners acquire decision-making skills which is a
necessity in today‟s globally competitive market, delegate work and primarily
to coordinate with the entire organisation.

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
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2.1 ELIGIBILITY CRITERION FOR ADMISSION TO THE PROGRAMME:

The Eligibility criterion for admission to the First Year of Bachelor of Management Studies (BMS)
Program as per O 3941 of University of Mumbai is:
1. A candidate for being eligible for admission to the Bachelor of Management Studies (BMS)
Degree Programme shall have passed XII Std. Examination of the Maharashtra Board of
Higher Secondary Education OR its equivalent examination OR any diploma course of two or
three years after SSC (class X) examinations by secured not less than 45% marks in
aggregate in one attempt (General Category) and 40 % of marks in aggregate (Reserved
Category) in one attempt

2. Every candidate admitted to the degree programme in the constituent /affiliated college /
recognised institution, conducting the programme, shall have to register himself/herself
with the University.

PLEASE NOTE THAT NO ENTRANCE EXAMINATIONS IS PRESCRIBED BY THE UNIVERSITY OF

MUMBAI FOR ADMISSION TO THE PROGRAMME. THE ADMISSION TO THE PROGRAMME
IS PURELY ON THE BASIS OF THE MARKS OBTAINED AT THE XII TH STD OR ITS EQUIVALENT
EXAMINATION.

3.1 DURATION OF THE PROGRAMME

B.M.S. is a THREE (03) year FULL TIME Undergraduate Degree Programme offered by University of
Mumbai comprising SIX (06) Semesters. Each year is divided into TWO (02) semesters.

4.1 PROGRAMME CONTENT

Overall the program comprises of 40 courses (papers / subjects) each of 100 marks. Broadly the
programmes are on, Management, Law, Economics, Financial Accounting, Information Technology
and Quantitative Methods. Detail contents are given in the next section.

5.1 EVALUATION AND ASSESSMENT

For every programme (subject) the evaluation / assessment of the student will comprise of two
components: Internal Assessment (25% of total marks 25 marks) which will be continuous
evaluation and Semester End Examination which will be a theory paper of 75% of the marks for the
programme (subject) i.e. 75 marks. To pass in the programme (subject/paper) the learner (student)
is required to obtain 40% marks individually in each of the two components i.e. Internal Assessment
(i.e. 10 marks out of 25 marks) and Semester End Examination (30 marks out of 75 marks)
separately and overall 40% of the total marks (40 marks out of 100 marks).
Refer to the Scheme of Examination for details.

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
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6.1 BRIEF CURRICULUM

Bachelor of Management Studies (BMS) is a 3 years full time Programme offered by University of
Mumbai. Each year is divided into 2 semesters. The course consists of 40 modules comprising 40
theory papers and no project. This is one of the few Self Financing Courses which does not have
project as one paper.
First Year B.M.S Semester I First Year B.M.S Semester II
1 Introduction to Financial Accounts 1 Principles of Marketing
2 Business Law 2 Industrial Law
3 Business Statistics 3 Business Mathematics
4 Business Communication – I 4 Business Communication – I
5 Foundation Course – I 5 Foundation Course – II
6 Foundation of Human Skills 6 Business Environment

Second Year B.M.S Semester III Second Year B.M.S Semester IV

CORE SUBJECTS CORE SUBJECTS
1 Information Technology in Business 1 Information Technology in Business
Management - I Management-II
2 Foundation Course – III 2 Foundation course-IV
3 Business Planning & Entrepreneurial 3 Business Economics-II
Management
4 Accounting for Managerial Decisions 4 Business Research Methods
5 Strategic Management 5 Production & Total Quality
Management
Group A: Finance Electives (Any Two Courses)
1 Basics of Financial Services 1 Financial Institutions & Markets
2 Introduction to Cost Accounting 2 Auditing
3 Equity & Debt Market 3 Strategic Cost Management
4 Corporate Finance 4 Corporate Restructuring
Group A: Marketing Electives (Any Two Courses)
1 Consumer Behaviour 1 Integrated Marketing Communication
2 Product Innovations Management 2 Rural Marketing
3 Advertising 3 Event Marketing
4 Social Marketing 4 Tourism Marketing
Group A: Human Resource Electives (Any Two Courses)
1 Recruitment & Selection 1 Human Resource Planning &
Information System
2 Motivation and Leadership 2 Training & Development in HRM
3 Employees Relations & Welfare 3 Change Management
4 Organisation Behaviour & HRM 4 Conflict & Negotiation
Note: Group Selected in Semester III will continue in Semester IV.
7 Business Economics – I .7 Principles of Management

Note: The Elective subjects for Second Year is offered based on the number of students opting for a
particular elective.

Third Year B.M.S Semester V Third Year B.M.S Semester VI

CORE SUBJECTS CORE SUBJECTS
1 Logistics & Supply Chain Management 1 Operation Research
2 Project Work I 2 Project Work II

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
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Note: Project work is considered as a special course involving application of knowledge in

solving/analyzing/exploring a real life situation/ difficult problem. Project work would be of 04
credits. A project work may be undertaken in any area of Elective Courses/ study area selected

Group A: Finance Electives (Any Four Courses)

1 Investment Analysis & Portfolio 1 International Finance
Management
2 Commodity & Derivatives Market 2 Innovative Financial Services
3 Wealth Management 3 Project Management
4 Strategic Financial Management 4 Risk Management in Banking Sector
5 Risk Management 5 Direct Taxes
6 Financing Rural Development 6 Indirect Taxes
Group A: Marketing Electives (Any Four Courses)
1 Services Marketing 1 Brand Management
2 E-Commerce & Digital Marketing 2 Retail Management
3 Sales & Distribution Management 3 International Marketing
4 Customer Relationship Management 4 Media Planning & Management
5 Industrial Marketing 5 Corporate Communication & Public
Relations
6 Strategic Marketing Management 6 Marketing of Non Profit Organisation
Group A: Human Resource Electives (Any Four Courses)
1 Finance for HR Professionals & 1 HRM in Global Perspective
Compensation Management
2 Strategic Human Resource Management 2 Organisational Development
& HR Policies
3 Performance Management & Career 3 HRM in Service Sector Management
Planning
4 Industrial Relations 4 Workforce Diversity
5 Talent & Competency Management 5 Human Resource Accounting & Audit
6 Stress Management 6 Indian Ethos in Management
Note: Group selected in Semester III will continue in Semester V & Semester VI

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
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7.1 DETAILED SYLLABUS

Semester - I
Introduction to Financial Accounts
Module 1.1
Unit I Introduction
Meaning and Scope of Accounting: Need and development, definition: BookKeeping and
accounting, Persons interested in accounting, Branches of accounting, Objectives of accounting
• Accounting principles: Introductions to Concepts and conventions. • Introduction to Accounting
Standards: Meaning and Scope)
 AS 1 : Disclosure to Accounting Policies
 AS 6: Depreciation Accounting.
 AS 9: Revenue Recognition.
 AS 10: Accounting For Fixed Assets.
International Finan -1:Presenttion of
Financial Statements (Introductory Knowledge)
IAS-2:Inventories (Introductory Knowledge)
• Accounting in Computerized Environment: Introduction, Features and application in various areas
of Accounting
Unit II Accounting Transactions
Accounting Transactions: Accounting cycle, journal, journal proper, Opening and closing entries,
Relationship between journal & ledger: Rules regarding posting; Trial balance; Subsidiary books:
Bank reconciliation statement.

Expenditure: Classification of Expenditure - Capital, Revenue and Deferred Revenue, Distinction

between capital expenditure and revenue expenses; Unusual expenses; Effect of error; Criteria
tests
Receipts: Capital receipt, Revenue receipt, Distinction between capital receipts and revenue
receipts
Profit or Loss: Revenue profit or loss, Capital profit or loss

Unit III Depreciation Accounting & Trial Balance

Depreciation Accounting: Practical problem based on accounting treatment by provision for
depreciation using SLM and RBM methods

Introduction and Preparation of Trial Balance

Unit IV Financial Accounts

Introduction to Final Accounts of a Sole proprietor. • Rectification of errors. • Manufacturing
Account, Trading Account, Profit and Loss Account and Balance Sheet. • Preparation and
presentation of Final Accounts in horizontal format • Introduction to Schedule 6 of Companies
Act ,1956

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
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Business Law
Module 1.2
Unit I
Indian Contract Act, 1872
Essential Elements of Contract - Agreement and Contract - Capacity to Contract - Free Consent -
Consideration - Lawful objects/consideration, Breach of Contract, Remedies for breach of contract

Sales of Goods Act, 1930

Scope of the Act - Sale and Agreement to sell - Essentials of a valid sale Contract - Conditions and
Warranties - Rights of an unpaid seller

Unit II
Negotiable Instrument Act, 1881
Introduction of Negotiable Instruments - Characteristics of Negotiable Instruments - Different types
of Negotiable Instruments

Consumer Protection Act, 1986

Objects of consumer Protection - Introduction of consumer - Who is consumer? - Meaning of the
words "Goods and Services" - Meaning of the words "Defects and Deficiencies of Goods and
services" - Consumer disputes and complaints

Unit III: Company Law

What is company? - Incorporation of Company - Memorandum of Association & Articles of
Association - Prospectus - Meetings – Meaning of Transfer and Transmission of shares

Unit IV:
Intellectual Property Rights: Definition, objectives, Patent, Trade Mark, Copy Right, Geographical
indications

Business Statistics
Module 1.3
Unit I:
Introduction to Statistics: Functions/Scope/Limitations

Data: Relevance of data, types of data – primary and secondary

Presentation of Data: Classification – frequency distribution – discrete and continuous, tabulation,

graph – frequency, bar diagram, pie chart, histogram, ogives
Descriptive Statistics for Univariate Data
Measures of Central Tendency: mean – AM, weighted, combined, median – calculation and
graphical using ogives, mode – calculation and graphical using histogram, comparative analysis of
all measures of central tendency

Unit II :
Measures of Dispersion: Range with C.R, quartiles and quartile deviation with CQ, mean deviation
from mean with CMD, standard deviation with CV, skewness and kurtosis
Co-relation: Karl Pearson, Rank co-relation
Linear Regression: Least square method

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
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Unit III
Time Series: least square method, moving average method, determination of season
Index Number: Simple average method, weighted average method, simple average of price
relatives, weighted average of price relatives, chain based index method, base shifting, cost of living
index number

Unit IV
Probability: concept and sample space, concept of event, definition, addition and multiplication
laws, conditional probability, Bayes’ theorem, concept of probability distribution

Decision Theory: Acts, state of nature events, pay offs, opportunity loss, decision making under
certainty and uncertainty, non-probability, Non-Probability: Maximax, Maximin, Minimax, Regret,
Laplace &Hurwicz) Probabilitistics (Decision Making under risk):EMV, EOL, EVPI, Decision Tree

Business Communication
Module 1.4

Unit I Theory of Communication

Concept-meaning, definition, process, importance, modern methods of communication – web
context, blogs writing, video and tele conferencing, formal channels of communication with
objectives, informal channels. Objectives of Communication: Information, Advice, Order and
Instruction, Persuasion, Motivation, Education, Warning, and Boosting the Morale of Employees(A
brief introduction to these objectives to be given)
Methods and Modes of Communication: Methods: Verbal and Nonverbal, Characteristics of Verbal
Communication Characteristics of Non-verbal Communication, Business Etiquette Modes:
Telephone and SMS Communication 3 (General introduction to Telegram to be given) Facsimile
Communication [Fax] Computers and E- communication Video and Satellite Conferencing.

Unit II Obstacles to Communication in Business World

Problems in Communication /Barriers to Communication. Ways to Overcome these Barriers
Listening: Importance of Listening Skills, Cultivating good Listening Skills – 4 Introduction to
Business Ethics: Concept and Interpretation, Importance of Business Ethics, Personal Integrity at
the workplace, Business Ethics and media, Computer Ethics, Corporate Social Responsibility
Surrogate Advertising, Patents and Intellectual Property Rights, Dumping of Medical/E-waste,
Human Rights Violations and Discrimination on the basis of gender, race, caste, religion,
appearance and sexual orientation at the workplace Piracy, Insurance, Child Labour.

Unit III Business Correspondence

Theory of Business Letter Writing: Parts, Structure, Layouts—Full Block, Modified Block, Semi -
Block Principles of Effective Letter Writing, Principles of effective Email Writing, Personnel
Correspondence: Statement of Purpose, Job Application Letter and Resume, Letter of Acceptance
of Job Offer, Letter of Resignation

Unit IV Language and Writing Skills

Commercial Terms used in Business Communication Paragraph Writing: Developing an idea, using
appropriate linking devices, etc Cohesion and Coherence, self-editing, etc [Interpretation of
technical data, Composition on a given situation, a short informal report etc.] Activities- Listening
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
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Comprehension, Remedial Teaching, Speaking Skills: Presenting a News Item, Dialogue and
Speeches. Paragraph Writing: Preparation of the first draft, Revision and Self – Editing, Rules of
spelling. Reading Comprehension: Analysis of texts from the fields of Commerce and Management.

Foundation Course I
Module 1.5
Unit I Overview of Indian Society
Understand the multi-cultural diversity of Indian society through its demographic composition:
population distribution according to religion, caste, and gender; Appreciate the concept of linguistic
diversity in relation to the Indian situation; Understand regional variations according to rural, urban
and tribal characteristics; Understanding the concept of diversity as difference.

Unit II Concept of Disparity- 1

Understand the concept of disparity as arising out of stratification and inequality; Explore the
disparities arising out of gender with special reference to violence against women, female foeticide
(declining sex ratio), and portrayal of women in media;Appreciate the inequalities faced by people
with disabilities and understand the issues of people with physical and mental disabilities.

Unit III Concept of Disparity-2

Examine inequalities manifested due to the caste system and inter-group conflicts arising thereof;
Understand inter-group conflicts arising out of communalism; Examine the causes and effects of
conflicts arising out of regionalism and linguistic differences.

Unit IV The Indian Constitution

Philosophy of the Constitution as set out in the Preamble; The structure of the Constitution-the
Preamble, Main Body and Schedules; Fundamental Duties of the Indian Citizen; tolerance, peace
and communal harmony as crucial values in strengthening the social fabric of Indian society; Basic
features of the Constitution.

Unit V Significant Aspects of Political Processes

The party system in Indian politics; Local self-government in urban and rural areas; the 73rd and
74th Amendments and their implications for inclusive politics; Role and significance of women in
politics

Foundations of Human Skills

Module 1.6

Unit I Understanding Human Nature

IndividualBehaviour: Concept of a man, individual differences, factors affecting individual

differences, Influence of environment • Personality and attitude:, Concept of understanding self
through JOHARI WINDOWS, Nature and components of attitude, Functions of attitude, Ways of
changing attitude, Reading emotions • Thinking, learning and perceptions: Thinking skills, thinking
styles and thinking hat, Managerial skills and development, Learning characteristics, theories of
learning (classical conditioning, operant conditioning and social learning approaches),
Intelligence, type ( IQ, EQ, SQ, at work place), Perception features and factor influencing individual

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
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perception, Effects of perceptual error in managerial decision making at work place. (Errors such as
Halo effect, stereotyping, prejudice attributional).
Unit II Introduction to Group Behaviour
Introduction to Group Behaviour: Group Dynamics: Nature, types, group behaviour model (roles,
norms, status, process, structures). Team effectiveness: nature, types of teams, ways of forming an
effective team. Setting goals.
Organizational processes and system. Power and politics: nature, bases of power, politics nature,
types, causes of organizational politics, political games. Organizational conflicts and resolution:
Conflict features, types, causes leading to organizational conflicts, levels of conflicts, ways to
resolve conflicts through five conflicts resolution strategies with outcomes.

Unit III Organizational Culture and Motivation at workplace

Organizational Culture: Characteristics of organizational culture. Types, functions and barriers of
organizational culture. Ways of creating and maintaining effective organization culture
Motivation at workplace: Concept of motivation Theories of motivation in an organisational set up.
A.Maslow Need Heirachy.
F.Hertzberg Du
(positive reinforcement) and stick (negative reinforcement) at workplace.

Unit IV Organisational Change, Creativity and Development and Work Stress

Organisational change and creativity: Concepts of organisational change, Factors
leading/influencing organisational change, Kurt Lewins model of organisational change and
development, Creativity and qualities of a creative person, Ways of enhancing creativity for
effective decision making, Creative problem solving.
Organisational Development and work stress: Need for organisational development, OD
Techniques, Stress, types of stress, Causes and consequences of job stress, Ways for coping up with
job stress.

Business Economics – I
Module 1.7

Unit I Introduction
Scope and Importance of Business Economics - basic tools- Opportunity Cost principle- Incremental
and Marginal Concepts. Basic economic relations - functional relations: equations- Total, Average
and Marginal relations- use of Marginal analysis in decision making, the basics of market demand,
market supply and equilibrium price- shifts in the demand and supply curves and equilibrium.

Unit II Demand Analysis

 Demand Function - nature of demand curve under different markets Meaning, significance,
types and measurement of elasticity of demand (Price, income cross and promotional)-
relationship between elasticity of demand and revenue concepts.
 Demand estimation and forecasting: Meaning and significance - methods of demand
estimation: survey and statistical methods (numerical illustrations on trend analysis and
simple linear regression).

Unit III Supply and Production Decisions and Cost of Production

 Production function: short run analysis with Law of Variable Proportions- Production
function with two variable inputs- isoquants, ridge lines and least cost combination of

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
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inputs- Long run production function and Laws of Returns to Scale - expansion path -
Economies and diseconomies of Scale.
 Cost concepts: Accounting cost and economic cost, implicit and explicit cost, fixed and
variable cost - total, average and marginal cost - Cost Output Relationship in the Short Run
and Long Run (hypothetical numerical problems to be discussed), LAC and Learning curve -
Break even analysis (with business applications).

Unit IV Market structure: Perfect competition and Monopoly and Pricing and Output Decisions
under Imperfect Competition
Short run and long run equilibrium of a competitive firm and of industry - monopoly - short run and
long- run equilibrium of a firm under Monopoly Monopolistic competition: Equilibrium of a firm
under monopolistic competition, debate over role of advertising (topics to be taught using case
studies from real life examples) Oligopolistic markets: key attributes of oligopoly - Collusive and
non-collusive oligopoly market - Price rigidity - Cartels and price leadership models.

Unit V Pricing Practices

Cost oriented pricing methods: cost – plus (full cost) pricing, marginal cost pricing, Mark up pricing,
discriminating pricing, multiple – product pricing - transfer pricing

Semester – II
Principles of Marketing
Module 2.1

Unit I Introduction to Marketing

• Introduction to Marketing: Definition, features, advantages and scope of marketing. The 4P’s and
4C’s of marketing. Marketing v/s Selling. Marketing as an activity and function • Concepts of
Marketing: Needs, wants and demands, transactions, transfer and exchanges. • Orientations of a
firm: Production concept; Product concept; selling concept and marketing concept, social
relationship, Holistic marketing.

Unit II Marketing Environment, Research and Consumer Behaviour

The micro environment of business: Management structure; Marketing Channels; Markets in which
a firm operates; competitors and stakeholders. • Macro environment: Political Factors; Economic
Factors; Socio Cultural Factors , Technological Factors (PEST Analysis)
• Marketing research: Meaning, features, Importance of marketing research. Types of marketing
research: Product research; Sales research; consumer/customer research; production research
MIS: Meaning, features and Importance • Consumer Behaviour: Meaning, feature, importance,
factors affecting Consumer Behaviour.

Unit III Marketing Mix

• Marketing mix: Meaning –elements of Marketing Mix. • Product-product mix-product line
lifecycle-product planning – New product development- failure of new product-levels of product. •
Branding –Packing and packaging – role and importance • Pricing – objectives- factors influencing
pricing policy and Pricing strategy. • Physical distribution – meaning – factor affecting channel
selection-types of marketing channels • Promotion – meaning and significance of promotion.
Promotion • tools (brief).

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
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Unit IV Segmentation, Targeting and Positioning and Trends In Marketing

• Segmentation – meaning , importance , basis • Targeting – meaning , types • Positioning –

meaning – strategies • New trends in marketing – E-marketing , Internet marketing and marketing
using Social network • Social marketing/ Relationship marketing

Industrial Law
Module 2.2

Unit I Laws related to Industrial Relations and Industrial Disputes

a) Industrial Disputes Act, 1947: Definition, Authorities, Awards, Settlements, Strikes Lockouts,
Lay Offs, Retrenchment and Closure
b) The Trade Union Act, 1926

Unit II Laws related to Health, Safety and Welfare

a) The Factory Act 1948: (Provisions related to Health, Safety and Welfare)
b) The Workmen’s Compensation Act, 1923 Provisions –
Introduction-
A) The doctrine of assumed risk
B) The doctrine of Common Employment
C) The doctrine of Contributory Negligence
II-Definitions
III-Employers liability for compensation (S-3 to 13)
IV-Rules as to Compensation (Sec 4 to Sec 9) (14 A & 17)

Unit III Social Legislation

a) Employee State Insurance Act 1948: Definition and Employees Provident Fund
b) Miscellaneous Provision Act 1948: Schemes,
c) Administration and determination of dues

Unit IV Laws Related to Compensation Management

a) The payment of Wages Act 1948: Objectives, Definition, Authorised Deductions
b) Payment of Bonus Act, 1965
The Payment of Gratuity Act, 1972

Business Mathematics
Module 2.3

Unit I Elementary Financial Mathematics

1) Simple and Compound Interest: Interest compounded once a year, more than once a
year, continuous, nominal and effective rate of interest.
2) Annuity-Present and future value-sinking funds
3) Depreciation of Assets: Equated Monthly Instalments (EMI)- using flat interest rate and
reducing balance method.
4) Functions: Algebraic functions and the functions used in business and economics, Break
Even and Equilibrium point.
5) Permutation and Combination: (Simple problems to be solved with the calculator only)

Unit II Matrices and Determinants

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
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1) Matrices: Some important definitions and some important results. Matrix operation
(Addition, scalar multiplication, matrix multiplication, transpose of a matrix)
2) Determinants of a matrix of order two or three– properties and results of Determinants
3) Solving a system of linear equations using Cramer’s rule
4) Inverse of a Matrix (up to order three) using ad-joint of a matrix and matrix inversion
method
5) Case study– Input Output Analysis

Unit III Derivatives and applications of Derivatives

1) Introduction and Concept– Derivatives of constant function, logarithmic functions,
polynomial and exponential function
2) Rules of derivatives: addition, multiplication, quotient
3) Second order derivatives
4) Application of Derivatives: Maxima, Minima, Average Cost and Marginal Cost. Total
revenue, Marginal revenue, Average revenue. Average and Marginal profit. Price elasticity of
demand.

Unit IV Numerical Analysis [Interpolation]

1) Introduction and concept – Finite differences – forward difference operator – Newton’s
forward difference formula with simple examples
2) Backward Difference Operator. Newton’s backward interpolation formula with simple
examples.

Business Communication II
Module 2.4
Unit I Presentation Skills
Presentations: (to be tested in tutorials only) 4 Principles of Effective Presentation Effective use of
OHP Effective use of Transparencies How to make a Power-Point Presentation.

Unit II Group Communication

Interviews: Group Discussion Preparing for an Interview, Types of Interviews – Selection, Appraisal,
Grievance, Exit Meetings: Need and Importance of Meetings, Conduct of Meeting and Group
Dynamics Role of the Chairperson, Role of the Participants, Drafting of Notice, Agenda and
Resolutions Conference: Meaning and
Importance of Conference Organizing a Conference Modern Methods: Video and Tele –
Conferencing Public Relations: Meaning, Functions of PR Department, External and Internal
Measures of PR.

Unit III Business Correspondence

Trade Letters: Order, Credit and Status Enquiry, Collection (just a brief introduction to be given)
Only following to be taught in detail:- Letters of Inquiry, Letters of Complaints, Claims, Adjustments
Sales Letters, promotional leaflets and fliers Consumer Grievance Letters, Letters under Right to
Information (RTI) Act [Teachers must provide the students with theoretical constructs wherever
necessary in order to create awareness. However students should not be tested on the theory.]

Unit IV Language and Writing Skills

Reports: Parts, Types, Feasibility Reports, and Investigative Reports Summarization: Identification of
main and supporting/sub points Presenting these in a cohesive manner

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 13

Foundation Course II
Module 2.5

Unit I Globalization and Indian Society

Understanding the concepts of liberalization, privatization and globalization; Growth of information
technology and communication and its impact manifested in everyday life; Impact of globalization
on industry: changes in employment and increasing migration; Changes in agrarian sector due to
globalization; rise in corporate farming and increase in farmers’ suicides.

Unit II Human Rights

Concept of Human Rights; origin and evolution of the concept; The Universal Declaration of Human
Rights; Human Rights constituents with special reference to Fundamental Rights stated in the
Constitution.

Unit III Ecology

Importance of Environment Studies in the current developmental context; Understanding concepts
of Environment, Ecology and their interconnectedness; Environment as natural capital and
connection to quality of human life; Environmental Degradation- causes and impact on human life;
Sustainable development- concept and components; poverty and environment.

Unit IV Understanding Stress and Conflict

Causes of stress and conflict in individuals and society; Agents of socialization and the role played
by them in developing the individual; Significance of values, ethics and prejudices in developing the
individual; Stereotyping and prejudice as significant factors in causing conflicts in society.
Aggression and violence as the public expression of conflict.

Unit V Managing Stress and Conflict in Contemporary Society

Types of conflicts and use of coping mechanisms for managing individual stress; Maslow’s theory of
self-actualization; Different methods of responding to conflicts in society; Conflict-resolution and
efforts towards building peace and harmony in society.

Business Environment
Module 2.6

Unit 1 Introduction to Business Environment

a) Business – Meaning, Definition, Nature & Scope, Types of Business
Organizations.
b) Business Environment- Meaning, Characteristics, Scope and Significance,
Components of Business Environment.
c) Micro and Macro Environment – Definition, Differentiation, Analysis of
Business Environment, SWOT Analysis.
d) Introduction to Micro-Environment – I
Internal Environment: Value system, Mission, Objectives, Organizational Structure,
Organizational Resources, Company Image, Brand Equity
External Environment: Firm, customers, suppliers, distributors, Competitors,
Society
e) Introduction to Macro Components – Demographic, Natural, Political, Social,
Cultural Economic, Technological, International and Legal)

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
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Unit 2 Political and Legal environment

a) Political Institutions- Legislature, Executive, Judiciary, Role of government in
Business, Legal framework in India.
b) Economic environment- economic system and economic policies. Concept of
Capitalism, Socialism and Mixed Economy
c) Impact of business on Private sector, Public sector and Joint sector
d) Sun-rise sectors of India Economy. Challenges of Indian economy.

Unit 3 A) Social and Cultural Environment – Nature, Impact of foreign culture on

Business, Traditional Values and its Impact, Social Audit – Meaning and Importance
of Corporate Governance and Social Responsibility of Business

B) Technological environment -Features, impact of technology on Business

C) Competitive Environment – Meaning, Michael Porter’s Five Forces Analysis,

Competitive Strategies
Unit 4 International Environment
a) GATT/ WTO: Objective and Evolution of GATT, Uruguay round, GATT v/s WTO, Functions
of WTO, Pros and Cons of WTO.
b) Globalization – Meaning, Nature and stages of Globalization, features of Globalization,
Foreign Market entry strategies, LPG model.
c) MNCs – Definition, meaning, merits, demerits, MNCs in India
d) FDI – Meaning, FDI concepts and functions, Need for FDI in developing countries, Factors
influencing FDI, FDI operations in India.
Challenges faced by International Business and Investment Opportunities for Indian
Industry.

Principles of Management
Module 2.7

Unit I Introduction
Management - Concept, significance, roles and skills, levels of management, Concepts of POSCORB,
Managerial Grid
Evolution of Management Theory - Work of Fredrick W. Taylor, Fayol's contribution, Behavioral
Science approach, Contingency approach.

Unit II Planning and decision making

Planning: Meaning-importance-elements-process-limitations and MBO
Decision Making-concept, importance, process and techniques of decision making

Unit III Organizing

Organising - Concept, Structure (Formal & Informal, Line and Staff Matrix)
Depart mentation: Meaning, Basis and significance
Span of Control: Meaning, Graicunas Theory, Factors affecting span of control
Centralization vs Decentralization, Delegation of authority and responsibility relationship.

Unit IV Directing, Leadership, Co-ordination and Controlling

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
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Directing: Meaning and Process • Leadership: Meaning, Styles and Qualities of Good Leader • Co-
ordination as an Essence of Management • Controlling: Meaning, Process and Techniques • Recent
Trends: Green Management & CSR.

Semester – III
Group A. Finance Electives
Basics of Financial Services
Module 3.1

Unit I Financial System

An overview of Financial System, Financial Markets, Structure of Financial Market (Organised and
Unorganized Market), Components of Financial System, Major Financial Intermediaries, Financial
Products, Function of Financial System, Regulatory Framework of Indian Financial System(Overview
of SEBI and RBI-Role and Importance as regulators).

Unit II Commercial Banks, RBI And Development Banks

• Concept of Commercial Banks- Functions, Investment Policy of Commercial Banks, Liquidity in
Banks, Asset Structure of Commercial Banks, Non-Performing Assets, and Interest Rate reforms,
Capital Adequacy Norms. • Reserve Bank of India-Organisation &Management, Role And Functions
• Development Banks-Characteristics of Development Banks, Need And Emergence of Development
Financial Institutions In India, Function of Development Banks.

Unit III Insurance

Concept, Basic Characteristics of Insurance, Insurance Company Operations, Principles of Insurance,
Reinsurance, Purpose And Need Of Insurance, Different Kinds of Life Insurance Products, Basic Idea
About Fire And Marine Insurance and Bancassurance.

Unit IV Mutual Funds

Concept of Mutual Funds, Growth of Mutual Funds in India, Features and Importance of Mutual
Fund. Mutual Fund Schemes, Money Market Mutual Funds, Private Sector Mutual Funds,
Evaluation of the Performance Of Mutual Funds, Functioning of Mutual Funds In India.

Group A. Finance Electives

Introduction to Cost Accounting

Module 3.2

Unit I Introduction to Cost Accounting:

Meaning, Nature and scope-Objective of Cost Accounting-Financial Accounting v/s Cost Accounting-
Advantages and disadvantages of Cost AccountingElements of Costs-Cost classification (concept
only)- - Installation of Cost Accounting System, Process (Simple and Inter process) and Job Costing
( Practical Problems)

Unit II Elements of Cost:

a) Material- Introduction, motives of holding stock, stock valuation (FIFO & weighted
average method), maintenance of stock levels.
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
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b) Labour- Introduction, labour remuneration (Time rate & Price rate), labour turnover
c) Overheads- Introduction, classification of overheads, Distribution/Appointment of
overheads
d) Introduction to concept of absorption costing-Under absorption/over absorption of
overheads (concept only)
e) Determination of total cost/ composition of selling price/cost sheets /translation,
valuation of closing stock /Estimated/Tender/Offer (Basic numericals)

Unit III Cost Projection

• Cost Sheet (Current and Estimated) ) ( Practical Problems) • Reconciliation of financial
accounts and cost accounting (Practical Problems)

Unit IV Emerging Cost Concepts

Uniform Costing and Interfirm Comparison, Emerging Concepts – Target Costing, Benchmarking, JIT,
The Balanced Scorecard; Strategic Based Control; concept, process, implementation of Balanced
Scorecard, Challenges in implementation of Balanced Scorecard

Group A. Finance Electives

Equity and Debt Market
Module 3.3

Unit I Introduction to Financial Market

Equity market – meaning & definitions of equity share; Growth of Corporate sector & simultaneous
growth of equity shareholders; divorce between ownership and management in companies;
development of Equity culture in India & current position. • Debt market – Evolution of Debt
markets in India; Money market & Debt markets in India; Regulatory framework in the Indian Debt
market.

Unit II Dynamics of Equity Market

• Primary: 1)IPO – methods followed (simple numerical) 2) Book building 3)Role of merchant
bankers in fixing the price 4)Red herring prospectus – unique features 5)Numerical on sweat equity,
ESOP & Rights issue of shares
• Secondary: 1)Definition & functions of stock exchanges 2)Evolution & growth of stock exchanges
3)Stock exchanges in India 4)NSE, BSE OTCEI & overseas stock exchanges 5)Recent developments in
stock exchanges 6)Stock market Indices.

Unit III Players in debt markets

• Players in debt markets: 1)Govt. securities 2)Public sector bonds & corporate bonds 3)open
market operations 4)Security trading corp. of India 5)Primary dealers in Govt. securities
• Bonds: 1) Features of bonds 2) Types of bonds.

Unit IV Valuation of Equity & Bonds

• Valuation of equity: 1. Balance sheet valuation 2. Dividend discount model(zero growth, constant
growth & multiple growth) 3. Price earning model
• Valuation of bonds 1. Determinants of the value of bonds 2. Yield to Maturity 3. Interest rate risk
4. Determinants of Interest Rate Risk

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
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Finance Group Electives

Corporate Finance
Module 3.4

Unit I Introduction
• Introduction To Corporate Finance: Meaning, Principles of Corporate Finance, Significance of
Corporate Finance, Amount of Capitalisation, Over Capitalisation and Under Capitalisation, Fixed
capital and Working Capital funds.
• Introduction to ownership securities– Ordinary Shares, Reference Shares, Creditor Ship Securities,
Debtors and Bonds, Convertible Debentures, Concept of Private Placement of Securities.

Unit II Capital Structure and Leverage

• Introduction to Capital Structure theories, EBIT – EPS analysis for Capital Structure decision. •
Cost of Capital – Cost of Debt, Cost of Preference Shares, Cost of Equity Shares and Cost of Retained
Earnings, Calculation of Weighted Cost of Capital.
• Introduction to concept of Leverage - Operating Leverage, Financial Leverage and Combined
Leverage.

Unit III Time Value of Money

• Introduction to Time Value of Money – compounding and discounting • Introduction to basics of
Capital Budgeting (time value of money based methods) – NPV and IRR (Net Present Value and
Internal Rate of Return) • Importance of Risk and Return analysis in Corporate Finance.

Unit IV Mobilisation of Funds

Public deposits and RBI regulations, Company deposits and SEBI regulations, Protection of
depositors, RBI and public deposits with NBFC’s. Foreign capital and collaborations, Foreign direct
Investment (FDI) Emerging trends in FDI Global Depositary Receipts, Policy development, Capital
flows and Equity Debt. Brief introduction & sources of short term Finance Bank Overdraft, Cash
Credit, Factoring

Marketing Group Electives

Consumer Behaviour
Module 3.5
Unit 1 Introduction to Consumer Behaviour:
1. Meaning of Consumer Behaviour, Features and Importance
2. Types of Consumer (Institutional & Retail), Diversity of consumers and their behavior- Types
of Consumer Behavior
3. Profiling the consumer and understanding their needs
4. Consumer Involvement
5. Application of Consumer behaviour knowledge in Marketing
6. Consumer Decision Making Process and Determinants of Buyer Behaviour, factors affecting
each stage, and Need recognition.

UNIT 2 Individual- Determinants of Consumer Behavior

1. Consumer Needs &Motivation (Theories - Maslow, Mc Cleland).

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 18

2. Personality – Concept, Nature of personality, Freudian, non - Freudian and Trait theories,
Personality Traits and it’s Marketing significance, Product personality and brand
personification.
3. Self-Concept – Concept
4. Consumer Perception
5. Learning - Theory, Nature of Consumer Attitudes, Consumer Attitude Formation &Change.
6. Attitude - Concept of attitude

UNIT 3 Environmental Determinants of Consumer Behavior

1. Family Influences on Buyer Behaviour,
2. Roles of different members, needs perceived and evaluation rules. Factors affecting the
need of the family, family life cycle stage and size.
3. Social Class and Influences.
4. Group Dynamics & Consumer Reference Groups, Social Class & Consumer behaviour -
Reference Groups, Opinion Leaders and Social Influences In-group versus out-group
influences, role of opinion leaders in diffusion of innovation and in purchase process.
5. Cultural Influences on Consumer Behaviour Understanding cultural and sub-cultural
influences on individual, norms and their role, customs, traditions and value system.

UNIT 4 Consumer decision making models and New Trends

1. Consumer Decision making models: Howard Sheth Model, Engel Blackwell, Miniard Model,
Nicosia Models of Consumer Decision Making
2. Diffusion of innovations Process of Diffusion and Adoption, Innovation, Decision process,
Innovator profiles
3. E-Buying behaviour The E-buyer vis-a vis the Brick and Mortar buyer, Influences on E-buying

Marketing Group Electives

Product Innovations Management
Module 3.6

Unit I Innovations Management

• Introduction -Innovations Management Innovations: Concept; Features; Types of Innovations;
Innovations management; Features of Innovations Management; Significance of innovations;
Principles of innovations.
• Thinking Tools for Innovations Left and right brain thinking; Creative thinking; Traditional V/S
Creative thinking; Intuition; Introduction to creativity; Process of creativity; Creativity methods •
Legal Aspects of innovations Safeguarding innovations; Concept of Intellectual Property Rights;
Patents; Patenting trends; trademarks; Industrial designs; Copyrights ;Trade secrets.

Unit II Managerial Aspects of Innovations functions

• Organizing for Innovations Introduction; Concepts; Organizational theories and structures; Traits
of innovative organization; Factors influencing organizational design and Size decision. •
Strategizing Innovations Introduction; Innovations as a strategy component; developing innovation
strategy; Innovation strategies; Market standing based strategies.
• Managing Innovations Functions Introduction; Style at the top; Planning; Organizing; Staffing;
Controlling; Characteristics of good management • Climate and culture for innovations
Introduction; Need for creative organizations; Characteristics of creative organizations; Creating
creative organizations – 7s framework; Fostering innovations climate and culture.
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 19

Unit III Product innovations, Process Innovations and Innovations Diffusion

• Introduction to product innovations Types of new products; Technology strategy for product
innovation; New product development process; Packaging innovations; Positioning innovations;
New product failures; Cases of Innovating companies.
• Process Innovations Introduction; Concept of Process; Features of process; Types of process
innovations; Process Management; Process improvement methods; Business process
reengineering; Benchmarking.
• Innovations Diffusion Introduction; Concept of diffusion and adoption; Impact of innovations;
Diffusion as an integral part of innovation strategy; Innovations diffusion theories; Factors
influencing diffusion strategy; Internalization of innovations.

Unit IV New Product Development Strategy

• New Product Development and Product specifications Concept of new product development,
specifications: Establishment of specifications, Establishing Target specifications; Setting the final
specifications. • Concept Generation, Selection and Testing 5 step methods of concept generation,
Methods for selecting a concept; Benefits of choosing a structured method; Concept screening;
Concept scoring, 7- Test method of concept testing. • Product testing Introduction, Purpose of
product testing; Overriding concerns of product testing; Major decision in constructing a product
test.

Marketing Group Electives

Advertising
Module 3.7
Unit I Introduction to Advertising
• Definition, Evolution of Advertising, Importance, Scope, Features, Benefits, Five M’s of Advertising
• Types of Advertising –consumer advertising, industrial advertising, institutional advertising,
classified advertising, national advertising, generic advertising • Theories of Advertising : Stimulus
Theory, AIDA, Hierarchy Effects Model, Means – End Theory, Visual Verbal Imaging, Cognitive
Dissonance • Ethics and Laws in Advertising : Puffery, Shock Ads, Subliminal Advertising, Weasel
Claim, Surrogate Advertising, Comparative Advertising Code of Ethics, Regulatory Bodies, Laws and
Regulation – CSR, Public Service Advertising, Corporate Advertising, Advocacy Advertising • Social,
cultural and Economic Impact of Advertising, the impact of ads on Kids, Women and Advertising.

Unit II Strategy and Planning Process in Advertising

• Advertising Planning process & Strategy : Introduction to Marketing Plan, Advertising Plan-
Background, situational analysis related to Advertising issues, Marketing Objectives, Advertising
Objectives, Target Audience, Brand Positioning (equity, image personality), creative Strategy,
message strategy, media strategy, Integration of advertising with other communication tools
• Role of Advertising in Marketing Mix : Product planning, product brand policy, price, packaging,
distribution, Elements of Promotion, Role of Advertising in PLC • Advertising Agencies – Functions –
structure – types - Selection criteria for Advertising agency – Maintaining Agency–client
relationship, Agency Compensation.

Unit III Creativity in Advertising

• Introduction to Creativity – definition, importance, creative process , Creative strategy
development – Advertising Campaign – determining the message theme/major selling ideas –
introduction to USP – positioning strategies – persuasion and types of advertising appeals – role of
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 20

source in ads and celebrities as source in Indian ads – execution styles of presenting ads. • Role of
different elements of ads – logo, company signature, slogan, tagline, jingle, illustrations, etc – •
Creating the TV commercial – Visual Techniques, Writing script, developing storyboard, other
elements (Optical, Soundtrack, Music)

• Creating Radio Commercial – words, sound, music – scriptwriting the commercial – clarity,
coherence, pleasantness, believability, interest, distinctiveness • Copywriting: Elements of
Advertisement copy – Headline, sub-headline, Layout, Body copy, slogans. Signature, closing idea,
Principles of Copywriting for print, OOH, essentials of good copy, Types of Copy, Copy Research.

Unit IV Budget, Evaluation, Current trends and careers in Advertising

• Advertising Budget – Definition of Advertising Budget, Features, Methods of Budgeting •

Evaluation of Advertising Effectiveness – Pre-testing and Post testing Objectives, Testing process for
Advertising effectiveness, Methods of Pretesting and Post-testing, Concept testing v/s Copy testing
• Current Trends in Advertising : Rural and Urban Advertising, Digital Advertising, Content
Marketing (Advertorials), retail advertising, lifestyle advertising, Ambush Advertising, Global
Advertising – scope and challenges – current global trends

• Careers in Advertising : careers in Media and supporting firms, freelancing options for career in
advertising, role of Advertising Account Executives, campaign Agency family tree – topmost
advertising agencies and the famous advertisements designed by them.

Marketing Group Electives

Social Marketing
Module 3.8
Unit I Introduction to Social Marketing & Its Environment
Definition of Social Marketing, Features, Need for Social Marketing, Evolution of Social Marketing,
Social Marketing v/s Commercial Marketing, Challenges of Social Marketing. Social Marketing
Unique Value Preposition, Relevance of Social marketing. Environment in Social Marketing,
Components, Impact of Environment on Social Marketing.

Unit II Social Marketing Plan, STP and Marketing Mix

• Social Marketing Plan, Segmentation, Targeting & Positioning Social Marketing Plan, Steps in
developing social marketing plan, importance of planning. Segmentation, Basis of Segmentation,
Criteria for evaluating segments, Targeting, Selecting Target Audience for Social Marketing,
Positioning and Types of positioning.
• Social Marketing Mix 1. Product: Social Product, Level of Product, Social Product Branding
Decision. 2. Price: Monetary and non-monetary incentives for desired behavior, Pricing Objectives,
Pricing Strategies. 3. Place: 5 A’s of Distribution of Product in social marketing, Types of
distribution channel 4. Promotion: Developing a Promotion Mix for social product, Message
Strategy, Messenger Strategy, Creativity Strategy, selecting communication channel.

Unit III Managing Behaviour for Social Change & NPO & CSR
• Managing Behaviour for Social Change Types of Behaviour Objectives, Knowledge objectives and
belief objectives, Behaviour Change Models, Theories and Frameworks: Social Norm Theory, The
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 21

diffusion of innovation model, The health belief model, The ecological model, Theory of reasoned
action and theory of planned behaviour. Social Cognitive theory/social learning, The behavioural
economics framework and the nudge factor, the science of habit framing,
• Not for Profit Organization (NPO) & CSR Meaning, NGO, Voluntary Organization, Third Sector,
NPO Sector. Status of Voluntary sector in India. Starting a Voluntary Organization in India: Trust,
Society, Section 8 Company under the Companies Act of 2013. CSR, Meaning, Overview of CSR in
India, Overview of CSR rules for corporation under Companies Act of 2013, CSR Impact Evaluation.
Need for Governance in Not for Profit Sector, Ethics in Social Marketing.

Unit IV Social Marketing – A Sectoral Overview & Careers

• Marketing Health • Marketing Education • Marketing Medicare • Marketing Sanitation •
Marketing Financial Literacy & Savings • Marketing Digital Literacy • Marketing of Social Issues of
Youth. • Social Work as a profession and Social Entrepreneurship, Careers in Social Marketing.

Ability Enhancement Courses (AEC)

Information Technology in Business Management-I
Module 3.9

Unit I Introduction to IT Support in Management

• Information Technology concepts Concept of Data, Information and Knowledge Concept of
Database • Introduction to Information Systems and its major components. Types and Levels of
Information systems. Main types of IT Support systems Computer based Information Systems
(CBIS): Types of CBIS - brief descriptions and their interrelationships/hierarchies: Office Automation
System (OAS): Transaction Processing System (TPS).
Management Information System (MIS) Decision Support Systems (DSS): Executive Information
System (EIS): Knowledge based system, Expert system
• Success and Failure of Information Technology. Failures of Nike and AT&T • IT Development
Trends. Major areas of IT Applications in Management • Concept of Digital Economy and Digital
Organization. • IT Resources Open Source Software - Concept and Applications. Study of Different
Operating Systems. (Windows / Linux/ DOS)

Unit II Office Automation using MS Office

• Learn Word: Creating/Saving of Document Editing and Formatting Features Designing a title
page, Preparing Index, Use of SmartArt Cross Reference, Bookmark and Hyperlink. Mail Merge
Feature. • Spreadsheet application (e.g. MS-Excel/openoffice.org) Creating/Saving and editing
spreadsheets Drawing charts. Using Basic Functions: text, math & trig, statistical, date & time,
database, financial, logical Using Advanced Functions : Use of VLookup/HLookup Data analysis –
sorting data, filtering data (AutoFilter , Advanced Filter), data validation, what-if analysis (using data
tables/scenarios), creating sub-totals and grand totals, pivot table/chart, goal seek/solver, •
Presentation Software Creating a presentation with minimum 20 slides with a script. Presenting in
different views, Inserting Pictures, Videos, Creating animation effects on them Slide Transitions,
Timed Presentations Rehearsal of presentation.

Unit III Email, Internet and its Applications

• Introduction to Email Writing professional emails Creating digitally signed documents. • Use of
Outlook : Configuring Outlook, Creating and Managing profile in outlook, Sending and Receiving
Emails through outlook Emailing the merged documents. Introduction to Bulk Email software •
Internet Understanding Internet Technology Concepts of Internet, Intranet, Extranet Networking
Basics, Different types of networks. Concepts (Hubs, Bridges, Routers, IP addresses) Study of LAN,
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 22

MAN, WAN • DNS Basics. Domain Name Registration, Hosting Basics. • Emergence of E-commerce
and M-Commerce Concept of E-commerce and M-Commerce Definition of E-commerce and M-
Commerce Business models of e-commerce: models based on transaction party (B2B, B2C,B2G,
C2B, C2C, E-Governance) Models based on revenue models, Electronics Funds Transfer, Electronic
Data Interchange.

Unit IV E-Security Systems

• Threats to Computer systems and control measures. Types of threats- Virus, hacking, phishing,
spyware, spam, physical threats (fire, flood, earthquake, vandalism) Threat Management • IT Risk
Definition, Measuring IT Risk, Risk Mitigation and Management • Information Systems Security •
Security on the internet Network and website security risks Website Hacking and Issues therein.
Security and Email • E-Business Risk Management Issues Firewall concept and component, Benefits
of Firewall • Understanding and defining Enterprise wide security framework • Information Security
Environment in India with respect to real Time Application in Business Types of Real Time Systems,
Distinction between Real Time, On – line and Batch Processing System. Real Time Applications viz.
Railway / Airway / Hotel Reservation System, ATMs, EDI Transactions - definition, advantages,
examples;ECash, Security requirements for Safe E-Payments Security measures in International and
Cross Border financial transactions • Threat Hunting Software.

Foundation Course III

Environmental Management
Module 3.10

Unit I Environmental Concepts:

Environment: Definition and composition, Lithosphere, Atmosphere, Hydrosphere,
Biosphere
Biogeochemical cycles – Concept and water cycle.
Ecosystem & Ecology; Food chain, food web & Energy flow pyramid.
Resources: Meaning, classification (Renewable & non-renewable), types & Exploitation of
Natural resources in sustainable manner.

Unit II Environment degradation:

Degradation-Meaning and causes, degradation of land, forest and agricultural land and its
remedies.
Pollution – meaning, types, causes and remedies (land, air, water and others)
Global warming: meaning, causes and effects.
Disaster Management: meaning, disaster management cycle.
Waste Management: Definition and types -solid waste management, anthropogenic waste,
e-waste & biomedical waste (consumerism as a cause of waste)

Unit III SUSTAINABILITY AND ROLE OF BUSINESS

Sustainability: Definition, importance and Environment Conservation.
Environmental clearance for establishing and operating Industries in India.
EIA, Environmental auditing, ISO 14001
Salient features of Water Act, Air Act and Wildlife Protection Act.
Carbon bank & Kyoto protocol.

Unit IV INNOVATIONS IN BUSINESS- AN ENVIRONMENTAL PERSPECTIVE

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 23

Non-Conventional energy sources - Wind, Bio-fuel, Solar, Tidal and Nuclear Energy.

Innovative Business Models: Eco-tourism, Green marketing, Organic farming, Eco-friendly

packaging, Waste management projects for profits, other business projects for greener
future.

Core Courses
Business Planning and Entrepreneurial Management
Module 3.11

Unit 1 Foundations of Entrepreneurship Development:

1. Concept and Need of Entrepreneurship Development
2. Definition of Entrepreneur, Entrepreneurship,
3. Importance and significance of growth of entrepreneurial activities
4. Characteristics and qualities of entrepreneur
5. Theories of Entrepreneurship:
a. Innovation Theory by Schumpeter & Imitating
b. Theory of High Achievement by McClelland
c. X-Efficiency Theory by Leibenstein
d. Theory of Profit by Knight
e. Theory of Social change by Everett Hagen
6. External Influences on Entrepreneurship Development: Socio-Cultural, Political, Economical,
Personal.
7. Role of Entrepreneurial culture in Entrepreneurship Development.

Unit 2 Types & Classification of Entrepreneurs

1. Intrapreneur –Concept and Development of Intrapreneurship
2. Entrepreneur – Concept and Development of Entrepreneurship
3. Women Entrepreneur – concept, development and problems faced by Women
Entrepreneurs, Development of Women Entrepreneurs with reference to Self Help Group
4. Social entrepreneurship – concept, development of Social Entrepreneurship in India.
Importance and Social responsibility of NGO’s.
5. Entrepreneurial development Program (EDP) – concept, factor influencing EDP. Option
available to Entrepreneur. (Ancillarisation, BPO, Franchise, M&A)

Unit 3 Entrepreneur Project Development & Business Plan

1. Innovation, Invention, Creativity, Business Idea, Opportunities through change. • Idea
generation– Sources-Development of product /idea,
2. Environmental scanning and SWOT analysis • Creating Entrepreneurial Venture-
Entrepreneurship Development Cycle • Business Planning Process-The business plan as an
Entrepreneurial tool, scope and value of Business plan. • Elements of Business Plan,
Objectives, Market and Feasibility Analysis, Marketing, Finance, Organization
&Management, Ownership, • Critical Risk Contingencies of the proposal, Scheduling and
milestones.
Unit 4 Venture Development
1. Steps involved in starting of Venture
2. Institutional support to an Entrepreneur
3. Venture funding, requirements of Capital (Fixed and working) Sources of finance, problem of
Venture set-up and prospects
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 24

4. Marketing: Methods, Channel of Marketing, Marketing Institutions and Assistance.

5. New trends in entrepreneurship - E-entrepreneur

Accounting for Managerial Decisions

Module 3.12

Unit-1 Analysis and Interpretation of Financial statements-:

1. Study of balance sheet of limited companies schedule VI- (New.). Study of
Manufacturing, Trading, Profit and Loss A/c of Limited Companies- Schedule VI (New)
2. Vertical Form of Balance Sheet and Profit& Loss A/c- Trend Analysis, Comparative
Statement & Common Size.

Unit-2 Ratio analysis and Interpretation (based on vertical form of financial statements) including
conventional and functional classification restricted to:
1. Balance sheet ratios: Current ratio, Liquid Ratio, Stock Working capital ratio, Proprietary
ratio, Debt Equity Ratio, Capital Gearing Ratio.
2. Revenue statement ratios: Gross profit ratio, Expenses ratio, Operating ratio, Net profit
ratio, Net Operating Profit Ratio, Stock turnover Ratio, Debtors Turnover, Creditors
Turnover Ratio
3. Combined ratios: Return on capital Employed (including Long term borrowings), Return
on Proprietors fund (Shareholder fund and Preference Capital), Return on Equity Capital,
Dividend Payout Ratio, Debt Service Ratio)
4. Different modes of expressing ratios: - Rate, Ratio, Percentage, Number. Limitations of
the use of Ratios.

Unit-3 Preparation of cash flow statement (Accounting Standard-3(revised)

Unit-4 Working Capital and Receivables Management

1. Working Capital-Concept, Estimation of requirements in case of Trading &
Manufacturing Organizations.
Receivables management- Meaning & Importance, Credit Policy Variables, methods of
Credit Evaluation (Traditional and Numerical Credit Scoring); Monitoring the Debtors
Techniques [DSO, Ageing Schedule)

Strategic Management
Module 3.13
Unit-1 Introduction to Strategy
1. Business Policy-Meaning, Nature, Importance
2. Strategy-Meaning, Definition
3. Strategic Management-Meaning, Definition, Importance, Strategic management
4. Process & Levels of Strategy and Concept and importance of Strategic Business Units (SBU’s)
5. Strategic Intent - Mission, Vision, Goals, Objective, Plans

Unit-2 Strategy Formulation

1. Environment Analysis and Scanning (SWOT)
2. Corporate Level Strategy (Stability, Growth, Retrenchment, Integration and
Internationalization)
3. Business Level Strategy (Cost Leadership, Differentiation, Focus)
4. Functional Level Strategy (R & D, HR, Finance, Marketing, Production)
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 25

Unit-3 Strategic Implementation

1. Models of Strategy making.
2. Strategic Analysis & Choices & Implementation: BCG Matrix, GE 9 Cell, Porter 5 Forces, 7S
Frame Work
3. Implementation: Meaning, Steps and implementation at Project, Process, Structural,
Behavioural, Functional level.

Unit-4 Strategic Evaluation & Control

1. Meaning, Steps of Evaluation & Techniques of Control
2. Synergy: Concept, Types, evaluation of Synergy. Synergy as a Component of Strategy & its
Relevance.
3. Change Management – Elementary Concept

Semester – IV

Finance Electives
Financial Institutions & Markets
Module 4.1

Unit I Financial System in India

• Financial System Theoretical Settings – Meaning, Importance, Functions of financial system,
Indian financial system from financial neutrality to financial activism and from financial volatility to
financial stability. Role of government in Financial development , Phases of Indian financial system
since independence ( State Domination – 1947-1990, Financial sector reforms 1991 till Financial
sector Legislative Reforms Commission 2013) ( Only an Overview) Monitoring Framework for
financial Conglomerates,
• Structure of Indian financial system – Financial Institutions ( Banking & NonBanking ), Financial
Markets ( Organized and Unorganized) Financial Assets/Instruments, Financial Services( Fund based
& Free Based) – ( In details) • Microfinance - Conceptual Framework – Origin, Definitions,
Advantages, Barriers, Microfinance Models in India.

Unit II Financial Regulators & Institutions in India (detail discussion on their role and functions)
• Financial Regulators – Ministry of Finance (Dept of DEA, Expenditure ,Revenue, financial services
and disinvestment) RBI- Changing role of RBI in the financial sector, global crisis and RBI, Ministry
of Corporate Affairs, SEBI, Pension Fund Regulatory and Development Authority, IRDA. • Financial
Institutions- Role, Classification, Role of Commercial banks, IFCI, IDBI, Industrial Credit and
Investment Corporation of India, SFC, Investment institutions in India ( LIC, GIC) NBFC services
provided by NBFC. • Specialized Financial Institutions – EXIM, NABARD, SIDBI, NHB, SIDC, SME
Rating agency of India Ltd, IIFCL, IWRFC ( Their role, functions and area of concerns)

Unit III Financial Markets ( In Details)

• Indian Money Market – Meaning, Features, Functions, Importance, Defects, Participants,
Components ( Organized and Unorganized) ( in details) and Reforms • Indian Capital Market -
Meaning, Features, Functions, Importance, Participants, Instruments, Reforms in Primary and

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
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Secondary Market, Stock Indices, NSE, BSE, ADR and GDR • Introduction of Commodity and
Derivative Markets • Insurance and Mutual funds – An introduction.

Unit IV Managing Financial Systems Design

• Financial System Design – Meaning, Stakeholder Lender Conflict, Manager Stock holder conflict,
Conflict Resolution and Financial System Design, Bank oriented systems and Market oriented
systems its advantages and drawbacks, Dimensions of well-functioning financial systems

• At global level – Financial system designs of Developed countries ( Japan, Germany , UK and USA)
( Brief Summary) • Case studies relating to disinvestments polices of PSU in India, Global crises and
failures in market systems around world.

Finance Electives
Auditing
Module 4.2

Unit I Introduction to Auditing

• Basics – Financial Statements, Users of Information, Definition of Auditing, Objectives of Auditing
– Primary and Secondary, Expression of opinion, Detection of Frauds and Errors, Inherent
limitations of Audit. Difference between Accounting and Auditing, Investigation and Auditing. •
Errors & Frauds – Definitions, Reasons and Circumstances, Types of Error – Commission, Omission,
Compensating error. Types of frauds, Risk of fraud and Error in Audit, Auditors Duties and
Responsibilities in case of fraud
• Principles of Audit – Integrity, Objectivity, Independence, Skills, Competence, Work performed by
others, Documentation, Planning, Audi Evidence, Accounting System and Internal Control, Audit
Conclusions and Reporting • Types of Audit – Meaning, Advantages, Disadvantages of Balance
sheet Audit, Interim Audit, Continuous Audit, Concurrent Audit and Annual Audit.

Unit II Audit Planning, Procedures and Documentation

• Audit Planning – Meaning, Objectives, Factors to be considered, Sources of obtaining information,
Discussion with Client, Overall Audit Approach. • Audit Program – Meaning, Factors, Advantages
and Disadvantages, Overcoming Disadvantages, Methods of Work , Instruction before commencing
Work, Overall Audit Approach • Audit Working Papers - Meaning, importance, Factors determining
Form and Contents, Main Functions / Importance, Features, Contents of Permanent Audit File,
Temporary Audit File, Ownership, Custody, Access of Other Parties to Audit Working Papers,
Auditors Lien on Working Papers, Auditors Lien on Client's Books • Audit Notebook – Meaning,
structure, Contents, General Information, Current Information, Importance

Unit III Auditing Techniques and Internal Audit Introduction

• Test Check - Test Checking Vs Routing Checking, test Check meaning, features, factors to be
considered, when Test Checks can be used, advantages disadvantages precautions. • Audit
Sampling - Audit Sampling, meaning, purpose, factors in determining sample size -Sampling Risk,
Tolerable Error and expected error, methods of selecting Sample Items Evaluation of Sample
Results auditors Liability in conducting audit based on Sample

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
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• Internal Control - Meaning and purpose, review of internal control, advantages, auditors duties,
review of internal control, Inherent Limitations of Internal control, internal control samples for sales
and debtors, purchases and creditors, wages and salaries. Internal Checks Vs Internal Control,
Internal Checks Vs Test Checks • Internal Audit - Meaning, basic principles of establishing Internal
audit, objectives, evaluation of internal Audit by statutory auditor, usefulness of Internal Audit,
Internal Audit Vs External Audit,, Internal Checks Vs Internal Audit.

Unit IV Auditing Techniques: Vouching &Verification

• Audit of Income - Cash Sales, Sales on Approval, Consignment Sales, Sales Returns Recovery of
Bad Debts written off, Rental Receipts, Interest and Dividends Received Royalties Received • Audit
of Expenditure - Purchases, Purchase Returns, Salaries and Wages, Rent, Insurance Premium,
Telephone expense Postage and Courier, Petty Cash Expenses, Travelling Commission
Advertisement, Interest Expense • Audit of Assets Book Debts / Debtors, Stocks -Auditors General
Duties; Patterns, Dies and Loose Tools, Spare Parts, Empties and Containers Quoted Investments
and Unquoted Investment Trade Marks / Copyrights Patents Know-How Plant and Machinery Land
and Buildings Furniture and Fixtures • Audit of Liabilities - Outstanding Expenses, Bills Payable
Secured loans Unsecured Loans, Contingent Liabilities.

Finance Electives
Strategic Cost Management
Module 4.3

Unit I Introduction to Strategic Cost Management(Only Theory)

Strategic Cost Management (SCM): Concept and Philosophy-Objectives of SCM-Environmental
influences on cost management practices, Key elements in SCM-Different aspects of Strategic Cost
Management: Value Analysis & Value Engineering, Wastage Control, Disposal Management,
Business Process Reengineering, Total Quality Management, Total Productive Maintenance, Energy
Audit, Control of Total Distribution Cost & Supply Cost, Cost Reduction & Product Life Cycle
Costing(An Overview)

Unit II Activity Based Costing

Activity Based Management and Activity Based Budgeting: Concept, rationale, issues, limitations.
Design and Implementation of Activity Based Costing (Practical Problems on ABC), Life Cycle
Costing, Kaizen Costing, Back Flush Costing. Evaluation criterion; Return on Cash Systems; Transfer
Pricing and Divisional Performance. Transfer Pricing in International Business, Marginal Costing and
Managerial Decision Mix (Practical Problems)

Unit III Strategic Cost Management performance assessment (Only theory )

Cost Audit & Management Audit under companies Act, with reference to strategic assessment of
cost & managerial performance- Strategic Cost-Benefit Analysis of different business restructuring
propositions-Entrepreneurial approach to cost Management, with reference to core competencies,
strategic advantages & long-term perspective of cost Management. Six Sigma, Learning Curve,
Praise Analysis and Simulation.

Unit IV Variance Analysis & Responsibility Accounting (Practical Problems)

• Standard Costing (Material, Labour, Overhead, Sales & Profit)
• Responsibility Accounting –Introduction, Types & Evaluation of Profit Centre and Investment
Centre

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
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Finance Electives
Corporate Restructuring
Module 4.4
Unit I Corporate Restructuring – Introduction and Concepts ( Only Theory)
• Corporate Restructuring - Historical Background, Meaning of Corporate Restructuring, Corporate
Restructuring as a Business Strategy, Need and Scope of Corporate Restructuring. • Planning,
Formulation and Execution of Various Restructuring Strategies, Important Aspects to be considered
while Planning or Implementing Corporate Restructuring Strategies. • Forms of Restructuring -
Merger, Demerger, Reverse merger , Disinvestment , Takeover/acquisition, Joint Venture (JV),
Strategic Alliance, Franchising and Slump sale

Unit II Accounting of Internal Reconstruction ( Practical and theory)

• Need for reconstruction and Company Law provisions, Distinction between internal and external
reconstructions • Methods including alteration of share capital, variation of share-holder rights,
sub division, consolidation, surrender and reissue/cancellation, reduction of share capital, with
relevant legal provisions and accounting treatments for same.

Unit III Accounting of External Reconstruction (Amalgamation/ Mergers/ Takeovers and

Absorption)( Practical and theory)
• In the nature of merger and purchase with corresponding accounting treatments of pooling of
interests and purchase methods respectively • Computation and meaning of purchase
consideration and Problems based on purchase method of accounting only.

Unit IV Impact of Reorganization on the Company - An Introduction ( Only Theory)

• Change in the Internal Aspects on Reorganization – Change of Name and Logo, Revised
Organization Chart, Communication, Employee Compensation, Benefits and Welfare Activities,
Aligning Company Policies, Aligning Accounting and Internal Database Management Systems, Re-
Visiting Internal Processes and Re-Allocation of People • Change in External Aspects on
Reorganization - Engagement with Statutory Authorities, Revised ISO Certification and Similar Other
Certifications, Revisiting past Government approvals, decisions and other contracts. • Impact of
Reorganization - Gain or Loss to Stakeholders, Implementation of Objectives, Integration of
Businesses and Operations, Post Merger Success and Valuation and Impact on Human and Cultural
Aspects.

Marketing Group Electives

Integrated Marketing Communication and Advertising
Module 4.5
Unit 1 Introduction to Integrated Marketing Communication
1. Meaning, Evolution of IMC, Reasons for growth and Features
2. Promotional tools for IMC, IMC Planning Process, Role of IMC in Marketing.
3. Communication process, Traditional & Alternative Response Hierarchy models.
4. Establishing Objectives and Budgeting: Determining Promotional Objectives, Sales v/s
communication objectives, DAGMAR, Problems in Setting Objectives, Setting objectives for
the IMC Program
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
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Unit 2 Elements of IMC I

1. Advertising – Features, Role of Advertising in IMC, Advantages and Disadvantages, Types of
Advertising, Types of Media used for advertising.
2. Sales promotion – Scope, role of Sales Promotion as IMC tool, Reasons for the growth,
Advantages and Disadvantages, Types of Sales Promotion, objectives of consumer and trade
promotion, strategies of consumer promotion and trade promotion, sales promotion
campaign, evaluation of Sales Promotion campaign.

Unit 3 Elements of IMC – II

1. Direct Marketing - Role of direct marketing in IMC, Objectives of Direct Marketing,
Components for Direct Marketing, Tools of Direct Marketing – direct mail, catalogues, direct
response media, internet, telemarketing, alternative media evaluation of effectiveness of
direct marketing
2. Public Relations and Publicity – Introduction, Role of PR in IMC, Advantages and
Disadvantages, Types of PR, Tools of PR ,Managing PR – Planning, implementation,
evaluation and Research, Publicity, Sponsorship – definition, Essentials of good sponsorship,
event sponsorship, cause sponsorship
3. Personal Selling – Features, Role of Personal Selling in IMC, advantages and disadvantages of
Personal Selling, Selling process, Importance of Personal Selling.

Unit 4 Evaluation & Ethics in Marketing Communication

1. Evaluating an Integrated Marketing program – Evaluation process of IMC – Message
Evaluations, Advertising tracking research – copy testing – emotional reaction test, cognitive
Neuro science – online evaluation, Behavioural Evaluation – sales and response rate, POPAI,
Toll free numbers, QR codes and facebook likes, response cards, Internet responses,
redemption rate Test Markets – competitive responses, scanner data, Purchase
simulationtests
2. Ethics and Marketing communication – stereotyping, targeting vulnerable customers,
offensive brand messages – legal issues – Commercial free speech, misleading claims,
puffery, fraud, questionable B2B practices
3. Current Trends in IMC – Internet & IMC, Advertising on internet, PR through Internet
Banner, Sales promotion on Internet, direct marketing on internet.

Marketing Group Electives

Rural Marketing
Module 4.6
Unit 1
1. Introduction to Rural Market, Definition & Scope of Rural Marketing.
2. Rural Market in India- Size & Scope, Rural development as a core area, Efforts put for Rural
development by government (A brief Overview).
3. Emerging Profile of Rural Markets in India,
4. Problems of rural market.
5. Constraints in Rural Marketing and Strategies to overcome constraints,

Unit 2
1. Rural Consumer Vs Urban Consumers – a comparison. Characteristics of Rural Consumers.
2. Rural Market Environment:
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
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a) Demographics – Population, Occupation Pattern, Literacy Level;

b) Economic Factors - Income Generation, Expenditure Pattern, Rural Demand and
Consumption Pattern, Rural Market Index; Land Use Pattern,
c) Rural Infrastructure - Rural Housing, Electrification, Roads
3. Rural Consumer Behaviour: meaning, Factors affecting Rural Consumer Behaviour- Social
factors, Cultural factors, Technological factors, Lifestyle, Personality.

Unit 3
1. Relevance of marketing mix for rural market/Consumers.
2. Product Strategies, Rural Product Categories - FMCGs, Consumer Durables, Agriculture
Goods & Services; Importance of Branding, Packaging and Labeling.
3. Nature of Competition in Rural Markets, the problem of Fake Brands
4. Pricing Strategies & objectives
5. Promotional Strategies. Segmentation, Targeting & Positioning for rural market, Rural.

Unit 4
1. Distribution Strategies for Rural consumers. Channels of Distribution- HAATS, Mandis, Public
Distribution System, Co-operative society, Distribution Models of FMCG, Companies HUL,
ITC, etc. Distribution networks, Ideal distribution
2. Communication Strategy. Challenges in Rural Communication, Developing Effective
Communication, Determining Communication Objectives, Designing the Message, Selecting
the Communication Channels. Creating Advertisements for Rural Audiences. Rural Media-
Mass media, Non-Conventional Media, Personalized media.

Marketing Electives
Event Marketing
Module 4.7

Unit 1 Introduction to Events

• Definition and Meaning of Event Marketing ; The Evolution of Event Marketing, Advantages of
Event Marketing, 5 C’s of Events- Conceptualization, costing, canvassing, customization, carrying-
out; Event Designing; Reach; Interaction Points, Direct Interaction, Indirect Interaction, Interaction
Catalysts or Enablers. • Importance of Events as a Marketing Communication Tool; Events as a
Marketing Tool: The Varied Marketing Needs Addressed by Events: Brand Building, Focus on Target
Market, Implementation of Marketing Plan, Marketing Research, Relationship Building, Creating
opportunities for better deals with different media, Events and their Economic implications. •
Concept of Event Creativity, Key Elements of Events: Event Infrastructure; Customer Groups;
Clients; Event Organizers; Venue; Media

Unit II Segmenting, Targeting and Positioning of Events and Concept of Product in Events
• Concept of Market in Events; Segmentation and targeting of the Market for events; Positioning of
events-Event Property. • Concept of Product in Events: Benefit Levels-Core, generic, expected,
augmented; Categories of Events: Competitive Events, Artistic Expression, Cultural Celebrations,
Exhibition Events, Charitable Events ,Special Business Events, Retail Events. • Event Variations- Time
Frame Based, Concept Based, Artist Based, Client Industry Based

Unit III Concept of Pricing and Promotion in Events

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
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• Risk Rating, Setting Pricing Objectives, Understanding local legislations and tax laws, Feedback
about events from the market, skills required for negotiating the best price, validation against
pricing objectives, pricing decisions, Event Charges: Percentage of the total Event Cost, Flat Fee,
Package Price, Hourly Rate. • Networking Components: Print Media, Radio, Television, Internet,
Outdoor Media, Direct Marketing, Sales Promotion, Public Relations, Merchandising, Invenue
Publicity. • Event Sponsorship: Concept of Sponsorship, Sponsorship in a communication context,
Synergy between sponsor and Event, Identifying Potential sponsors, Impact Measurement, Practical
Sponsor Incentivization, In-Kind Sponsorship.

Unit IV Trends and Challenges in Event Marketing

• e-event marketing, Virtual Events, Societal Event Marketing, Green Event, Cause-Related Event
Marketing, Sports Event Marketing. • Safety and Security of Event • Event Crisis Management
• Growth of Event Industry in India • Career in Event Marketing.

Marketing Electives
Tourism Marketing
Module 4.8

Unit 1 Introduction to Tourism Marketing

• Meaning of Tourism & Tourist, Features of Tourism, Purpose of Tourism, Adverse Effects of
Tourism, Factors Influencing growth of Tourism, Classification of Tourism; Types of Tourism: Health,
adventure, rural, cultural, religious, eco-Tourism, wedding Tourism, cruise Tourism. • Tourism
Marketing Meaning, Objectives of Tourism Marketing, Importance of Tourism Marketing, Problems
of Tourism Marketing. • Phases of Tourism: Economic Approach, Environmental Approach, Cost
Benefit Approach. • Tourism Planning: Process, Study of market, Levels of tourism planning,
Organization of a tour. Tour Operators and Travel Agents: functions, types, distribution network,
Travel agency operations, Travel Organization-Individual and group, travel itinerary. Travel
Formalities and Documentation.

Unit 2 Tourism Market Segmentation & Product Mix of Tourism Marketing

• Tourism Market Segmentation: Meaning, Need for Market Segmentation in Tourism Importance
of Market Segmentation in Tourism Bases for Segmentation in Tourism Tourist Typology: Cohens
Typology, Plog’s Typology • 4 ‘A’s of Tourism Attraction: Meaning, Typology of Attraction, Natural,
Artificial, Cultural, Social, Managed Attraction for Tourist, Peter’s Inventory of Tourist
Accommodation: Meaning, Typology of Accommodation Accessibility: Meaning, Transportation
System for Tourism, Surface Transport, Railways and its contribution to tourism, Sea & Waterways,
Airways Amenities: Meaning, Amenities & Facilities at the destination. • Marketing Strategy: Hard
v/s Soft Tourism Strategy. • Product Mix of Tourism Marketing: Meaning, Tourism Destination Life
Cycle, Factors for tourism destination selection, launching a new tourism product, Tourism
Product and Package Tour, Itinerary meaning, Types of Itinerary, Drawing a Itinerary for Tourist,
Reservation meaning, Sources of reservation, Modes of Reservation, Ticketing Procedure

Unit 3 Concept of Pricing, Place, Promotion and Expanded marketing mix for tourism marketing
• Price: Meaning, Factors Influencing Tourism Pricing, Tourism Pricing Objectives, Tourism Pricing
Policies • Place: Meaning, Factors Influencing Tourism Distribution, Tourism Distribution System,
Middlemen in Tourism Industry, Functions of Middlemen, Travel Guide Meaning, Essential of an
ideal travel guide. • Promotion: Tourism Advertising, Tourism Publicity, Tourism Public Relation,
Tourism Sales promotion Technique, Personal Selling in Tourism, Skills required for Selling Tourism
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
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Product, Electronics Channel of Tourism • People: Moment of Truth in Tourism, Employee as an

element of people mix, Internal Marketing, Objectives of Internal Marketing, Internal marketing
Process. • Process: Meaning, Factors to be considered while designing the service process, Tourism
Service Blueprinting: Meaning, Steps, Benefits of Blueprinting • Physical Evidence for Tourism.

Unit 4 Global Tourism, Tourism Organizations and Challenges for Indian Tourism Industry

• Global Tourism Market: Overview of Tourism Market of America, Mauritius, Asia Pacific, Thailand,
Vietnam, China, Singapore, Middle East and Gulf, UK and other European Countries. • Status of
tourism in developing countries. • India as a Tourist Destination: A conceptual framework,
Destination Image, Building Brand India; Incredible India Campaign • Challenges for Indian Tourism
Industry • Tourism Organizations: World Trade Organization (WTO), International Civil Aviation
Organization (ICAO), International Air Transport Association (IATA), Pacific Asia Travel Association
(PATA), Universal Federation of Travel Agents Association (UFTAA), Travel Agents Association of
India (TAAI), Indian Association of Tour Operators (IATO), Ministry of Tourism, Government of India,
India Tourism Development Corporation.

Foundation Course –IV

Ethics & Governance
Module 4.9

Unit 1 Introduction to Ethics and Business Ethics

• Ethics: Concept of Ethics, Evolution of Ethics, Nature of Ethics- Personal, Professional, Managerial
Importance of Ethics, Objectives, Scope, Types – Transactional, Participatory and Recognition
• Business Ethics: Meaning, Objectives, Purpose and Scope of Business Ethics Towards Society and
Stakeholders, Role of Government in Ensuring Business Ethics Principles of Business Ethics, 3 Cs of
Business Ethics – Compliance, Contribution and Consequences Myths about Business Ethics Ethical
Performance in Businesses in India.

Unit 2 Ethics in Marketing, Finance and HRM

• Ethics in Marketing: Ethical issues in Marketing Mix, Unethical Marketing Practices in India, Ethical
Dilemmas in Marketing, Ethics in Advertising and Types of Unethical Advertisements
• Ethics In Finance: Scope of Ethics in Financial Services, Ethics of a Financial Manager – Legal
Issues, Balancing Act and Whistle Blower, Ethics in Taxation, Corporate Crime - White Collar Crime
and Organised Crime, Major Corporate Scams in India, Role of SEBI in Ensuring Corporate
Governance, Cadbury Committee Report, 1992
• Ethics in Human Resource Management: Importance of Workplace Ethics, Guidelines to Promote
Workplace Ethics, Importance of Employee Code of Conduct, Ethical Leadership.

Unit 3 Corporate Governance

• Concept, History of Corporate Governance in India, Need for Corporate Governance • Significance
of Ethics in Corporate Governance, Principles of Corporate Governance, Benefits of Good
Governance, Issues in Corporate Governance
• Theories- Agency Theory, Shareholder Theory, Stakeholder Theory and Stewardship Theory •
Corporate Governance in India, Emerging Trends in Corporate Governance, Models of Corporate
Governance, Insider Trading.
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
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Unit 4 Corporate Social Responsibility (CSR)

• Meaning of CSR, Evolution of CSR, Types of Social Responsibility • Aspects of CSR- Responsibility,
Accountability, Sustainability and Social Contract • Need for CSR • CSR Principles and Strategies •
Issues in CSR • Social Accounting • Tata Group’s CSR Rating Framework • Sachar Committee Report
on CSR • Ethical Issues in International Business Practices • Recent Guidelines in CSR • Society’s
Changing Expectations of Business With Respect to Globalisation • Future of CSR.

Core Courses (CC)

Business Economics- II
Module 4.10

Unit 1 Introduction to Macroeconomic Data and Theory

• Macroeconomics: Meaning, Scope and Importance. • Circular flow of aggregate income and
expenditure: closed and open economy models • The Measurement of national product: Meaning
and Importance - conventional and Green GNP and NNP concepts - Relationship between National
Income and Economic Welfare. • Short run economic fluctuations : Features and Phases of Trade
Cycles • The Keynesian Principle of Effective Demand: Aggregate Demand and Aggregate Supply -
Consumption Function - Investment function - effects of Investment Multiplier on Changes in
Income and Output.

Unit 2 Money, Inflation and Monetary Policy

• Money Supply: Determinants of Money Supply - Factors influencing Velocity of Circulation of
Money • Demand for Money: Classical and Keynesian approaches and Keynes’ liquidity preference
theory of interest • Money and prices : Quantity theory of money - Fisher’s equation of exchange -
Cambridge cash balance approach • Inflation: Demand Pull Inflation and Cost Push Inflation -
Effects of Inflation- Nature of inflation in a developing economy. • Monetary policy: Meaning,
objectives and instruments, inflation targeting

Unit 3 Constituents of Fiscal Policy

• Role of a Government to provide Public goods- Principles of Sound and Functional Finance •
Fiscal Policy: Meaning, Objectives - Contra cyclical Fiscal Policy and Discretionary Fiscal Policy •
Instruments of Fiscal policy : Canons of taxation - Factors influencing incidence of taxation - Effects
of taxation Significance of Public Expenditure - Social security contributions- Low Income Support
and Social Insurance Programmes - Public Debt - Types, Public Debt and Fiscal Solvency, Burden of
debt finance • Union budget -Structure- Deficit concepts-Fiscal Responsibility and Budget
Management Act.

Unit 4 Open Economy : Theory and Issues of International Trade

• The basis of international trade :Ricardo’s Theory of comparative cost advantage - The Heckscher
– Ohlin theory of factor endowments- terms of trade - meaning and types Factors determining
terms of trade - Gains from trade - Free trade versus protection • Foreign Investment : Foreign
Portfolio investment- Benefits of Portfolio capital flowsForeign Direct Investment - Merits of
Foreign Direct Investment - Role of Multinational corporations • Balance of Payments: Structure -
Types of Disequilibrium - Measures to correct disequilibrium in BOP. • Foreign Exchange and
foreign exchange market : Spot and Forward rate of Exchange - Hedging, Speculation and Arbitrage
-Fixed and Flexible exchange rates- Managed flexibility.

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
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Core Courses (CC)

Business Research Methods
Module 4.11

Unit I Introduction to business research methods:

1. Meaning and objectives of research
2. Types of research – a) Pure, Basic and Fundamental b) Applied, c) Empirical d) Scientific &
Social e) Historical f) Exploratory g) Descriptive h) Causal
3. Concepts in Research: Variables, Qualitative and Quantitative Research
4. Stages in research process.
5. Characteristics of Good Research
6. Hypothesis- Meaning, Nature, Significance, Types of Hypothesis, Sources.
7. Research design – Meaning, Definition, Need and Importance, Steps in research design,
Essentials of a good research design, Areas / Scope of research design and Types-
Descriptive, Exploratory and causal.
8. Sampling – a) meaning of sample and sampling, b) methods of sampling- i) Non Probability
Sampling – Convenient, Judgment, Quota, Snow ball ii) Probability – Simple Random,
Stratified, Cluster, Multi Stage.

Unit 2 Data collection and Processing:

1. Types of data and sources- Primary and Secondary data sources
2. Methods of collection of primary data
a) Observation i) structured and unstructured, ii) disguised and undisguised, iii)
mechanical observations (use of gadgets)
b) Experimental i) Field ii) Laboratory
c) Interview – i) Personal Interview ii) focused group, iii) in depth interviews -Method,
d) Survey – Telephonic survey, Mail, E-mail, Internet survey, Social media, and Media
listening.
e) Survey instrument – i) Questionnaire designing. ii) Types of questions– a)
structured/ close ended and b) unstructured/ open ended, c) Dichotomous, d)
Multiple Choice Questions.
f) Scaling techniques- i) Likert scale, ii) Semantic Differential scale

Unit 3 Data analysis and Interpretation –

1. Processing of data – i) Editing - field and office editing, ii) coding – meaning and
essentials, iii) tabulation – note
2. Analysis of data- Meaning, Purpose, types.
3. Interpretation of data- Essentials, importance and Significance of processing data
4. Multivariate analysis – concept only
5. Testing of hypothesis – concept and problems – i) chi square test, ii) Z and t-test (for
large and small sample)

Unit 4 Advanced techniques in Report Writing

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 35

1) Report writing – i) Meaning, importance, functions of reports, essential of a good report,

content of report, steps in writing a report, types of reports, Footnotes and Bibliography
2) Ethics and research
3) Objectivity, Confidentiality and anonymity in Research Plagiarism

Production and Total Quality Management

Module 4.12

Unit 1 Production Management

1. Objectives, Components –Manufacturing systems: Intermittent and Continuous Production
Systems.
2. Product Development, Classification and Product Design.
3. Plant location & Plant layout – Objectives, Principles of good product layout, types of layout.
4. Importance of purchase management.

Unit 2 Material and Inventory Management

1. Materials Management: Concept, Objectives and importance of materials management
various types of Material Handling Systems.
2. Inventory Management: Importance –Inventory Control Techniques ABC, VED, FSN, GOLF,
3. XYZ, SOS, HML.
4. EOQ: Assumptions limitations & advantages of Economic Order Quantity, Simple numerical
on EOQ, Lead Time, Reorder Level, and Safety Stock.

Unit 3 Basics of Productivity & TQM:

1. Concepts of Productivity, modes of calculating productivity. Importance of Quality
Management, factors affecting quality; TQM – concept and importance, Cost of Quality,
Philosophies and Approaches to Quality: Edward Deming, J. Juran, Kaizen, P. Crosby’s
philosophy.
2. Product & Service Quality Dimensions, SERVQUAL
3. Characteristics of Quality, Quality Assurance, Quality Circle: Objectives of Quality Circles,
Ishikawa Fish Bone, Applications in Organizations. Simple numerical on productivity

Unit.4 Quality Improvement Strategies & Certifications:

Lean Thinking, Kepner Tregor Methodology of problem solving, 6 Sigma features, Enablers, Goals,
DMAIC/DMADV. TAGUCHI’S QUALITY ENGINEERING, ISO 9000, ISO 1400, QS 9000. Malcolm
Baldrige National Quality Award (MBNQA), Deming’s Application Prize.

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 36

Semester V
Elective Courses (EC)
Group A: Finance Electives

Investment Analysis and Portfolio Management

Module 5.1
Unit I: Introduction to Investment Environment
a) Introduction to Investment Environment
• Introduction, Investment Process, Criteria for Investment, Types of Investors, Investment V/s
Speculation V/s Gambling, Investment Avenues, Factors Influencing Selection of Investment
Alternatives
b) Capital Market in India
• Introduction, Concepts of Investment Banks its Role and Functions, Stock Market Index, The
NASDAQ, SDL, NSDL, Benefits of Depository Settlement, Online Share Trading and its
Advantages, Concepts of Small cap, Large cap, Midcap and Penny stocks

Unit II: Risk - Return Relationship

• Meaning, Types of Risk- Systematic and Unsystematic risk, Measurement of Beta, Standard
Deviation, Variance, Reduction of Risk through Diversification. Practical Problems on Calculation of
Standard Deviation, Variance and Beta.

Unit III Portfolio Management and Security Analysis

a) Portfolio Management: • Meaning and Concept, Portfolio Management Process, Objectives,
Basic Principles, Factors affecting Investment Decisions in Portfolio Management, Portfolio Strategy
Mix.
b) Security Analysis: • Fundamental Analysis, Economic Analysis, Industry Analysis, Company
Analysis, Technical Analysis - Basic Principles of Technical Analysis., Uses of Charts: Line Chart, Bar
Chart, Candlestick Chart, Mathematical Indicators: Moving Averages, Oscillators.

Unit IV: Theories, Capital Asset Pricing Model and Portfolio Performance Measurement
a) Theories: • Dow Jones Theory, Elloit Wave Theory, Efficient Market Theory
b) Capital Asset Pricing Model: • Assumptions of CAPM, CAPM Equation, Capital Market Line,
Security Market Line
c) Portfolio Performance Measurement: • Meaning of Portfolio Evaluation, Sharpe’s Ratio (Basic
Problems), Treynor’s Ratio (Basic Problems), Jensen’s Differential Returns (Basic Problems)

Elective Courses (EC)

Group A: Finance Electives
Commodity and Derivatives Market
Module 5.2

Unit 1 Introduction to Commodities Market and Derivatives Market

Introduction to Commodities Market : • Meaning, History & Origin, Types of Commodities Traded,
Structure of Commodities Market in India, Participants in Commodities Market, Trading in
Commodities in India(Cash & Derivative Segment), Commodity Exchanges in India & Abroad,
Reasons for Investing in Commodities

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
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b) Introduction to Derivatives Market: • Meaning, History & Origin, Elements of a Derivative

Contract, Factors Driving Growth of Derivatives Market, Types of Derivatives, Types of Underlying
Assets, Participants in Derivatives Market, Advantages & Disadvantages of Trading in Derivatives
Market, Current Volumes of Derivative Trade in India, Difference between Forwards & Futures.

Unit 2 Futures and Hedging

a) Futures: • Futures Contract Specification, Terminologies, Concept of Convergence, Relationship
between Futures Price & Expected Spot Price, Basis & Basis Risk, Pricing of Futures Contract, Cost of
Carry Model
b) Hedging: • Speculation & Arbitrage using Futures, Long Hedge – Short Hedge, Cash & Carry
Arbitrage, Reverse Cash & Carry Arbitrage, Payoff Charts & Diagrams for Futures Contract, Perfect &
Imperfect Hedge.

Unit 3 Options and Option Pricing Models

a) Options: • Options Contract Specifications, Terminologies, Call Option, Put Option, Difference
between Futures & Options, Trading of Options, Valuation of Options Contract, Factors affecting
Option Premium, Payoff Charts & Diagrams for Options Contract, Basic Understanding of Option
Strategies
b) Options Pricing Models: • Binomial Option Pricing Model, Black - Scholes Option Pricing Model.

Unit 4 Trading, Clearing & Settlement In Derivatives Market and Types of Risk
a)Trading, Clearing & Settlement In Derivatives Market: • Meaning and Concept, SEBI Guidelines,
Trading Mechanism – Types of Orders, Clearing Mechanism – NSCCL – its Objectives & Functions,
Settlement Mechanism – Types of Settlement
b) Types of Risk: • Value at Risk, Methods of calculating VaR, Risk Management Measures , Types of
Margins, SPAN Margin.

Wealth Management
Module 5.3
Unit 1 Introduction
a)Introduction To Wealth Management: • Meaning of WM, Scope of WM, Components of WM,
Process of WM, WM Needs & Expectation of Clients,Code of Ethics for Wealth Manager
b) Personal Financial Statement Analysis: • Financial Literacy, Financial Goals and Planning, Cash
Flow Analysis, Building Financial Plans, Life Cycle Management.
c) Economic Environment Analysis: • Interest Rate, Yield Curves, Real Return, Key Indicators-
Leading, Lagging, Concurrent

Unit 2 Insurance Planning and Investment Planning

a)Insurance Planning: • Meaning, Basic Principles of Insurance, Functions and Characteristics of
Insurance, Rights and Responsibilities of Insurer and Insured, Types of life Insurance Policies, Types
of General Insurance Policies, Health Insurance – Mediclaim – Calculation of Human Life Value -
Belth Method/CPT
b) Investment Planning: • Types of Investment Risk, Risk Profiling of Investors & Asset Allocation
(Life Cycle Model), Asset Allocation Strategies(Strategic, Tactical, Life-Cycle based), Goal-based
Financial Planning, Active & Passive Investment Strategies

Unit 3 Financial Mathematics/ Tax and Estate Planning

a)Financial Mathematics: • Calculation of Returns (CAGR ,Post-tax Returns etc.), Total Assets, Net
Worth Calculations, Financial Ratios
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 38

b) Tax and Estate Planning: • Tax Planning Concepts, Assessment Year, Financial Year, Income Tax
Slabs, TDS, Advance Tax, LTCG, STCG, Carry Forward & Set-off, Estate Planning Concepts –Types of
Will – Requirements of a Valid Will– Trust – Deductions - Exemptions

Unit 4 Retirement Planning/ Income Streams & Tax Savings Schemes

a) Retirement Planning: • Understanding of different Salary Components, Introduction to
Retirement Planning, Purpose & Need, Life Cycle Planning, Financial Objectives in Retirement
Planning, Wealth Creation (Factors and Principles), Retirement (Evaluation & Planning), Pre & Post-
Retirement Strategies - Tax Treatment
b) Income Streams & Tax Savings Schemes: • Pension Schemes, Annuities- Types of Annuities,
Various Income Tax Savings Schemes

Elective Courses (EC)

Group A: Finance Electives
Financial Accounting
Module 5.4

Unit 1.
Preparation of Final Accounts of Companies
Relevant provisions of Companies Act related to preparation of Final Accounts
(excluding cash flow statement)
Preparation of financial statements as per Companies Act (excluding cash flow
statement)
AS 1 in relation to final accounts of companies (disclosure of accounting policies)

Unit 2.
Underwriting of Shares & Debentures
Introduction, Underwriting, Underwriting Commission
Provision of Companies Act with respect to Payment of underwriting commission
Underwriters, Sub-Underwriters, Brokers and Manager to Issues
Types of underwriting, Abatement Clause
Marked, Unmarked and Firm-underwriting applications, Liability of the underwriters
in respect of underwriting contract- Practical problems

Unit 3.
Accounting of Transactions of Foreign Currency
In relation to purchase and sale of goods, services, assets, loan and credit
transactions.
Computation and treatment of exchange rate differences.

Unit 4.
Investment Accounting (w.r.t. Accounting Standard- 13)

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 39

For shares (variable income bearing securities)

For Debentures/Preference shares (fixed income bearing securities)
Accounting for transactions of purchase and sale of investments with ex and cum
interest prices and finding cost of investment sold and carrying cost as per weighted
average method (Excl. brokerage).
Columnar format for investment account.

Unit 5.
Ethical Behaviour and Implications for Accountants
Introduction, Meaning of ethical behavior
Financial Reports – link between law, corporate governance, corporate social
responsibility and ethics.
Need of ethical behavior in accounting profession .
Implications of ethical values for the principles versus rule based approaches to
accounting standards
The principal based approach and ethics
The accounting standard setting process and ethics
The IFAC Code of Ethics for Professional Accountants
Contents of Research Report in Ethical Practices
Implications of unethical behavior for financial reports
Company Codes of Ethics
The increasing role of Whistle – Blowing

Elective Courses (EC)

Group A: Finance Electives
Risk Management
Module 5.5

Unit 1.
Introduction, Risk Measurement and Control

a) Introduction, Risk Measurement and Control

–Interest, Market, Credit,
Currency, Liquidity, Legal, Operational
– Managing Risk, Diversification,
Investment Strategies and Introduction to Quantitative Risk Measurement and its
Limitations
- Alpha, Beta, R squared, Standard Deviation, Risk Exposure
Analysis, Risk Immunization, Risk and Summary Measures –Simulation Method,
Duration Analysis, Linear and other Statistical Techniques for Internal Control

Unit 2.
Risk Avoidance and ERM

a) Risk Hedging Instruments and Mechanism:

Markowitz Risk Return Model, Arbitrage Theory, System Audit Significance in Risk
Mitigation
b) Enterprise Risk Management:

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 40

Management, ERM Framework, ERM Process, ERM Matrix, SWOT Analysis, Sample Risk
Register

Unit 3.
Risk Governance and Assurance

a) Risk Governance:

Management and Corporate Governance

b) Risk Assurance:

Challenges of Risk
c) Risk and Stakeholders Expectations:

Unit 4.
Risk Management in Insurance

a) Insurance Industry:
- Reforms, Powers,
Functions and Duties. Role and Importance of Actuary
b) Players of Insurance Business:
- Life Insurance, Reinsurance, Bancassurance, Alternative Risk Trance,
Insurance Securitization, Pricing of Insurance products, Expected Claim Costs, Risk
Classification
c) Claim Management:

and Calculation of Discounted Expected Claim Cost and Fair Premium

Elective Courses (EC)

Group A: Finance Electives
Direct Taxes
Module 5.6
Unit 1.
Definitions and Residential Status

Basic Terms ( S. 2,3,4)

Assessee, Assessment, Assessment Year, Annual Value, Business, Capital Assets, Income, Previous
Year, Person, Transfer.
Determination of Residential Status of Individual, Scope of Total Income

Unit 2.
Heads of Income – I
Salary ( S.15-17)
Income from House Property (S. 22-27)
Profit & Gain from Business and Profession(S. 28, 30,31,32, 35, 35D,36,37

Unit 3.
Heads of Income – II

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 41

Capital Gain (S. 45, 48, 49, 50 and 54)

Income from other sources (S.56- 59)
Exclusions from Total Income (S.10)
(Exclusions related to specified heads to be covered with relevant heads

Unit 4.
Deductions under Chapter VI A
Deductions from Total Income
S. 80C, 80CCC, 80D, 80DD, 80E, 80U,
80TTA

Unit 5.
Computation of Taxable Income of Individuals.
Computation of Total Income and Taxable Income of Individuals

Elective Courses (EC)

Group B: Marketing Electives
Service Marketing
Module 5.7
Unit 1.
Introduction of Services Marketing
• Services Marketing Concept, Distinctive Characteristics of Services, Services
Marketing Triangle, Purchase Process for Services, Marketing Challenges of Services
• Role of Services in Modern Economy, Services Marketing Environment
• Goods vs Services Marketing, Goods Services Continuum
• Consumer Behaviour, Positioning a Service in the Market Place
• Variations in Customer Involvement, Impact of Service Recovery Efforts on Consumer
Loyalty
• Type of Contact: High Contact Services and Low Contact Services
• Sensitivity to Customers’ Reluctance to Change

Unit 2.
Key Elements of Services Marketing Mix
• The Service Product, Pricing Mix, Promotion & Communication Mix,
Place/Distribution of Service, People, Physical Evidence, Process-Service Mapping-
Flowcharting
• Branding of Services – Problems and Solutions
• Options for Service Delivery

Unit 3.
Managing Quality Aspects of Services Marketing
• Improving Service Quality and Productivity
• Service Quality – GAP Model, Benchmarking, Measuring Service Quality -Zone of
Tolerance and Improving Service Quality
• The SERVQUAL Model
• Defining Productivity – Improving Productivity
• Demand and Capacity Alignment

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 42

Unit 4.
Marketing of Services
• International and Global Strategies in Services Marketing: Services in the Global
Economy- Moving from Domestic to Transnational Marketing
• Factors Favouring Transnational Strategy
• Elements of Transnational Strategy
• Recent Trends in Marketing Of Services in: Tourism, Hospitality, Healthcare, Banking,
Insurance, Education, IT and Entertainment Industry
• Ethics in Services Marketing: Meaning, Importance, Unethical Practices in Service
Sector

Elective Courses (EC)

Group B: Marketing Electives
E-Commerce and Digital Marketing
Module 5.8
Unit 1.
Introduction to E-commerce
• Ecommerce- Meaning, Features of E-commerce, Categories of E-commerce,
Advantages &Limitations of E-Commerce, Traditional Commerce &E-Commerce
• Ecommerce Environmental Factors: Economic, Technological, Legal , Cultural & Social
• Factors Responsible for Growth of E-Commerce, Issues in Implementing E-
Commerce, Myths of E-Commerce
• Impact of E-Commerce on Business, Ecommerce in India
• Trends in E-Commerce in Various Sectors: Retail, Banking, Tourism, Government,
Education
• Meaning of M-Commerce, Benefits of M-Commerce, Trends in M-Commerce

Unit 2.
E-Business & Applications
• E-Business: Meaning, Launching an E-Business, Different phases of Launching an E-
Business
• Important Concepts in E-Business: Data Warehouse, Customer Relationship
Management , Supply Chain Management, Enterprise Resource Planning
• Bricks and Clicks business models in E-Business: Brick and Mortar, Pure Online, Bricks
and Clicks, Advantages of Bricks & Clicks Business Model, Superiority of Bricks and
Clicks E-Business Applications: E-Procurement, E-Communication, E-Delivery, E-
Auction, E-Trading.
• Electronic Data Interchange (EDI) in E-Business: Meaning of EDI, Benefits of EDI,
Drawbacks of EDI, Applications of EDI.
• Website : Design and Development of Website, Advantages of Website, Principles of
Web Design, Life Cycle Approach for Building a Website, Different Ways of Building a

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 43

Payment, Security, Privacy &Legal Issues in E-Commerce

• Issues Relating to Privacy and Security in E-Business
• Electronic Payment Systems: Features, Different Payment Systems :Debit Card, Credit
Card ,Smart Card, E-cash, E-Cheque, E-wallet, Electronic Fund Transfer.
• Payment Gateway: Introduction, Payment Gateway Process, Payment Gateway
Types, Advantages and Disadvantages of Payment Gateway.
• Types of Transaction Security
• E-Commerce Laws: Need for E-Commerce laws, E-Commerce laws in India, Legal
Issues in E-commerce in India, IT Act 2000

Unit 4.
Digital Marketing
• Introduction to Digital Marketing, Advantages and Limitations of Digital Marketing.
• Various Activities of Digital Marketing: Search Engine Optimization, Search Engine
Marketing, Content Marketing & Content Influencer Marketing, Campaign Marketing,
Email Marketing, Display Advertising, Blog Marketing, Viral Marketing, Podcasts &
Vodcasts.
• Digital Marketing on various Social Media platforms.
• Online Advertisement, Online Marketing Research, Online PR
• Web Analytics
• Promoting Web Traffic
• Latest developments and Strategies in Digital Marketing.
Website
Unit 3.

Elective Courses (EC)

Group B: Marketing Electives
Sales and Distribution Management
Module 5.9

Unit 1.
Introduction

a) Sales Management:

-Effectiveness to
Efficiency, Multidisciplinary Approach, Internal Marketing, Increased Use of Internet,
CRM, Professionalism in Selling.
anization – Functional, Product Based, Market Based, Territory
Based, Combination or Hybrid Structure
b) Distribution Management:

Distribution Channels.
c) Integration of Marketing, Sales and Distribution

Unit 2.
Market Analysis and Selling
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 44

a) Market Analysis:

– Value Quota, Volume Quota, Activity Quota, Combination

Quota

b) Selling:

– Stimulus Response Theory, Product Orientation Theory, Need

Satisfaction Theory
– Communication Skill, Listening Skill, Trust Building Skill, Negotiation
Skill, Problem Solving Skill, Conflict Management Skill
– Softsell Vs. Hardsell Strategy, Client Centered Strategy, Product-
Price Strategy, Win-Win Strategy, Negotiation Strategy

Unit 3.
Distribution Channel Management
• Management of Distribution Channel – Meaning & Need
• Channel Partners- Wholesalers, Distributors and Retailers & their Functions in
Distribution Channel, Difference Between a Distributor and a Wholesaler
• Choice of Distribution System – Intensive, Selective, Exclusive
• Factors Affecting Distribution Strategy – Locational Demand, Product Characteristics,
Pricing Policy, Speed or Efficiency, Distribution Cost
• Factors Affecting Effective Management Of Distribution Channels

Channel Conflicts: Meaning, Types – Vertical, Horizontal, Multichannel, Reasons for

Channel Conflict
Resolution of Conflicts: Methods – Kenneth Thomas’s Five Styles of Conflict
Resolution

annel Partners

Unit 4.
Performance Evaluation, Ethics and Trends

a) Evaluation & Control of Sales Performance:

– Meaning

- Key Result Areas (KRAs)

b) Measuring Distribution Channel Performance:

- Effectiveness, Efficiency and Equity
– Instruments of Control – Contract or Agreement, Budgets and

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 45

Reports, Distribution Audit

c) Ethics in Sales Management
d) New Trends in Sales and Distribution Management

Elective Courses (EC)

Group B: Marketing Electives
Customer Relationship Management
Module 5.10

Unit 1.
Introduction to Customer Relationship Management

acquaintances, friends and partners

Profitability
Segments, Components of CRM: Information, Process, Technology and People,
Barriers to CRM

Organizational Pervasive Approach, Managing Customer Emotions, Brand Building

through Relationship Marketing, Service Level Agreements, Relationship Challenges

Unit 2.
CRM Marketing Initiatives, Customer Service and Data Management

-Selling and Up-Selling, Customer Retention,

Behaviour Prediction, Customer Profitability and Value Modeling, Channel
Optimization, Personalization and Event-Based Marketing
tomer Care: Call Routing, Contact
Center Sales-Support, Web Based Self Service, Customer Satisfaction Measurement,
Call-Scripting, Cyber Agents and Workforce Management

Warehouse Data and Business View Data, Identifying Data Quality Issues, Planning and
Getting Information Quality, Using Tools to Manage Data, Types of Data Analysis:
Online Analytical Processing (OLAP), Clickstream Analysis, Personalisation and
Collaborative Filtering, Data Reporting.

Unit 3.
CRM Strategy, Planning, Implementation and Evaluation

Chain: Satisfaction, Loyalty, Retention and Profits

Strategy Cycle: Acquisition, Retention and
Win Back, Complexities of CRM Strategy

Sales Force Automation, Sales Process/ Activity Management, Sales Territory

Management, Contact Management, Lead Management, Configuration Support,
Knowledge Management
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 46

CRM Implementation: Steps- Business Planning, Architecture and Design,

Technology Selection, Development, Delivery and Measurement
Customer Satisfaction and
Loyalty, Company 3E Measures: Efficiency, Effectiveness and Employee Change.

Unit 4.
CRM New Horizons

-CRM: Concept, Different Levels of E- CRM, Privacy in E-CRM:

Activity Management, Agent Management, Case Assignment, Contract

Management, Customer Self Service, Email Response Management, Escalation,
Inbound Communication Management, Invoicing, Outbound Communication
Management, Queuing and Routing, Scheduling
cial Networking and CRM
-CRM

Core Course (CC)

Logistics and Supply Chain Management
Module 5.11

Unit 1 Overview of Logistics and Supply Chain Management

a) Introduction to Logistics Management • Meaning, Basic Concepts of Logistics- Logistical
Performance Cycle, Inbound Logistics, Inprocess Logistics, Outbound Logistics, Logistical
Competency, Integrated Logistics , Reverse Logistics and Green Logistics • Objectives of
Logistics, Importance of Logistics, Scope of Logistics, Logistical Functions/Logistic Mix,
Changing Logistics Environment
b) Introduction to Supply Chain Management • Meaning, Objectives, Functions, Participants of
Supply Chain, Role of Logistics in Supply Chain, Comparison between Logistics and Supply
Chain Management, Channel Management and Channel Integration
c) Customer Service: Key Element of Logistics • Meaning of Customer Service, Objectives,
Elements, Levels of customer service, Rights of Customers
d) Demand Forecasting • Meaning, Objectives ,Approaches to Forecasting, Forecasting
Methods, Forecasting Techniques, (Numerical on Simple Moving Average, Weighted Moving
Average)

Unit 2 Elements of Logistics Mix

a) Transportation • Introduction, Principles and Participants in Transportation, Transport
Functionality, Factors Influencing Transportation Decisions, Modes of Transportation- Railways,
Roadways, Airways, Waterways, Ropeways, Pipeline, Transportation Infrastructure, Intermodal
Transportation
b) Warehousing • Introduction, Warehouse Functionality, Benefits of Warehousing, Warehouse
Operating Principles, Types of Warehouses, Warehousing Strategies, Factors affecting
Warehousing
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 47

c) Materials Handling • Meaning, Objectives, Principles of Materials Handling, Systems of

Materials Handling, Equipments used for Materials Handling, Factors affecting Materials
Handling Equipments
d) Packaging • Introduction, Objectives of Packaging, Functions/Benefits of Packaging, Design
Considerations in Packaging, Types of Packaging Material, Packaging Costs

Unit 3 Inventory Management, Logistics Costing, Performance Management and Logistical

Network Analysis
a) Inventory Management • Meaning, Objectives, Functions, Importance, Techniques of
Inventory Management (Numericals - EOQ and Reorder levels) b) Logistics Costing •
Meaning, Total Cost Approach, Activity Based Costing, Mission Based Costing c)
Performance Measurement in Supply Chain • Meaning, Objectives of Performance
Measurement, Types of Performance Measurement, Dimensions of Performance
Measurement, Characteristics of Ideal Measurement System d) Logistical Network Analysis
• Meaning, Objectives, Importance, Scope, RORO/LASH

Unit 4 Recent Trends in Logistics and Supply Chain Management

a) Information Technology in Logistics • Introduction, Objectives, Role of Information Technology
in Logistics and Supply Chain Management, Logistical Information System, Principles of
Logistical Information System, Types of Logistical Information System, Logistical Information
Functionality, Information Technology Infrastructure
b) Modern Logistics Infrastructure • Golden Quadrilateral, Logistics Parks, Deep Water Ports,
Dedicated Freight Corridor, Inland Container Depots/Container Freight Stations, Maritime
Logistics, Double Stack Containers/Unit Trains
c) Logistics Outsourcing • Meaning, Objectives, Benefits/Advantages of Outsourcing, Third Party
Logistics Provider, Fourth Party Logistics Provider, Drawbacks of Outsourcing, Selection of
Logistics Service Provider, Outsourcing-Value Proposition
d) Logistics in the Global Environment • Managing the Global Supply Chain, Impact of
Globalization on Logistics and Supply Chain Management, Global Logistics Trends, Global Issues
and Challenges in Logistics and Supply Chain Management.

Ability Enhancement Courses (AEC)

Corporate Communication & Public Relations
Module 5.12
Unit 1.
Foundation of Corporate Communication

a) Corporate Communication: Scope and Relevance

of Corporate Communication in Contemporary Scenario

b) Keys concept in Corporate Communication

Influencing Corporate Image, Corporate Reputation: Meaning, Advantages of Good

Corporate Reputation
c) Ethics and Law in Corporate Communication
rate Communication, Corporate Communication and
Professional Code of Ethics, Mass Media Laws: Defamation, Invasion of Privacy,
Copyright Act, Digital Piracy, RTI
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 48

Unit 2.
Understanding Public Relations

a) Fundamental of Public Relations:

Scope of Public Relations, Significance of Public Relations in Business

b) Emergence of Public Relations:
ndia, Reasons for Emerging
International Public Relations
c) Public Relations Environment:

d) Theories used in Public Relations:

heory, Social Exchange Theory, Diffusion Theory

Unit 3.
Functions of Corporate Communication and Public Relations

a) Media Relations:

Effective Media Relations, Principles of Good Media Relations

b) Employee Communication:

Communications, Benefits of Good Employee Communications, Steps in Implementing

An Effective Employee Communications Programme, Role of Management in Employee
Communications
c) Crisis Communication:
sis, Guidelines for
Handling Crisis, Trust Building
d) Financial Communication:

Financial Communication, Financial Advertising

Unit 4.
Emerging Technology in Corporate Communication and Public Relations

a) Contribution of Technology to Corporate Communication

Corporate Communication, Functions of Communication Technology in Corporate

Communication, Types of Communication Technology, New Media: Web Conferencing,
Really Simple Syndication (RSS)
b) Information Technology in Corporate Communication
-media Relations, E-internal Communication, E-brand Identity and
Company Reputation
c) Corporate Blogging

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 49

Corporate Blogs, Role of Corporate Blogs, Making a Business Blog

Semester VI
Elective Courses (EC)
Group A: Finance Electives
International Finance
Module 6.1
Unit I: Fundamentals of International Finance

a) Introduction to International Finance:

Globalization of the World Economy, Goals of International Finance, The Emerging

Challenges in International Finance
b) Balance of Payment:

Components of Balance of Payments, Balance of Payment Identity Indian Heritage in

Business, Management, Production and Consumption.
c) International Monetary Systems:

System, Flexible Exchange Rate Regimes – 1973 to Present, Current Exchange Rate
Arrangements, European Monetary System, Fixed & Flexible Exchange Rate System
d) An introduction to Exchange Rates:

Foreign Bank Note Market, Spot Foreign Exchange Market

Factors Affecting Exchange Rates

Unit II: Foreign Exchange Markets, Exchange Rate Determination & Currency
Derivatives
a) Foreign Exchange Markets:

Markets, Types of Transactions & Settlement Date, Exchange Rate Quotations &
Arbitrage, Forward Quotations (Annualized Forward Margin)
b) International Parity Relationships & Foreign Exchange Rate:

Exchange Rates (Efficient Market Approach, Fundamental Approach, Technical

Approach, Performance of the Forecasters), Global Financial Markets & Interest
Rates (Domestic & Offshore Markets, Money Market Instruments)
c) Currency & Interest Rate Futures:
on Spot, Futures & Futures Style
Options), Futures Contracts, Markets & the Trading Process, Hedging & Speculation
with Interest Rate Futures, Currency Options

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 50

Unit III:
World Financial Markets & Institutions & Risks

a) Euro Currency Bond Markets:

Introduction to Euro Currency Market, Origin of Euro Currency Market, Euro Bond
Market (Deposit, Loan, Notes Market), Types of Euro Bonds, Innovation in the Euro
Bond Markets, Competitive Advantages of Euro Banks, Control & Regulation of Euro
Bond Market
b) International Equity Markets & Investments:

Benchmarks, Risk & Return from Foreign Equity Investments, Equity Financing in the
International Markets, Depository Receipts – ADR,GDR,IDR
c) International Foreign Exchange Markets:

Significance of Foreign Exchange Markets, Role of Forex Manager, FDI v/s FPI, Role of
FEDAI in Foreign Exchange Market
d) International Capital Budgeting:

Cash Flows at Subsidiary and Parent Company, Repatriation of Profits, Capital

Budgeting Techniques – NPV

Unit IV:
Foreign Exchange Risk, Appraisal & Tax Management
a) Foreign Exchange Risk Management:
Exchange
Risk, Portfolio Management in Foreign Assets, Arbitrage & Speculation
b) International Tax Environment:

Benefits towards Parties doing Business Internationally, Tax Havens, Tax Liabilities
c) International Project Appraisal:

Approach to Project Appraisal, Project Appraisal in the International Context, Practice

of Investment Appraisal
Elective Courses (EC)
Group A: Finance Electives
Innovative Financial Services
Module 6.2

Unit 1.
Introduction to Traditional Financial Services

a) Financial Services:
Financial
Service Market Constituents, Growth of Financial Services in India, Problems in
Financial Services Sector, Banking and Non-Banking Companies, Regulatory Framework
b) Factoring and Forfaiting:
ork, Factoring Cost, Advantages
and Disadvantages of Factoring, Factoring in India, Factoring v/s Forfaiting, Working of
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 51

Forfaiting, Benefits and Drawbacks of Forfaiting, Practical Problems.

c) Bill Discounting:
es, Factoring V/s Bill Discounting in
Receivable Management.

Unit 2.
Issue Management and Securitization
a) Issue Management and Intermediaries:
nderwriters, Bankers to an Issues,
Brokers to an Issue
b) Stock Broking:

Clearing Members, Stock Trading ( Cash and Normal) Derivative Trading

c) Securitization:
uritization, Pass Through
Certificates, Securitization Mechanism, Special Purpose Vehicle, Securitisable Assets,
Benefits of Securitization, New Guidelines on Securitization

Unit 3. Financial Services and its Mechanism

a) Lease and Hire-Purchase:
ing, Types of Lease - Finance Lease, Operating Lease, Advantages and
Disadvantages of Leasing, Leasing in India, Legal Aspects of Leasing.

Purchase and Leasing, Advantages of Hire Purchase, Problems of Hire Purchase.

b) Housing Finance:

Funds, Market of Housing Finance, Housing Finance in India- Major Issues, Housing
Finance in India – Growth Factors, Housing Finance Institutions in India, National
Housing Bank (NHB), Guidelines for Asset Liability Management System in HFC, Fair
Trade Practice Code for HFC’s, Housing Finance Agencies

c) Venture Capital:

Introduction, Features of Venture Capital, Types of Venture Capital Financing Stages,

Disinvestment mechanisms, Venture Capital Investment process,

Unit 4. Consumer Finance and Credit Rating

a) Consumer Finance:
India,
Mechanics of Consumer Finance, Terms, Pricing, Marketing and Insurance of Consumer
Finance, Consumer Credit Scoring, Case for and against Consumer Finance
b) Plastic Money:
- Credit card- Debit
Card- Smart card- Add-on Cards, Performance of Credit Cards and Debit Cards, Benefits
of Credit Cards, Dangers of Debit Cards, Prevention of Frauds and Misuse, Consumer
Protection. Indian Scenario.
- Features, Types, Security Features and Financial Applications
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 52

c) Credit Rating:

Rating Agencies, Credit Rating Process, Credit Rating Symbols. Credit Rating Agencies in
India, Limitations of Rating

Elective Courses (EC)

Group A: Finance Electives
Project Management
Module 6.3
Unit 1.
Introduction to Project Management & Project Initiation

a) Introduction to Project Management:

Project Management, Classification of Projects, Why Project
Management, Characteristics/Importance of Project Management, Need for Project Management
(Objectives), History of Project Management
b) Organizational Structure (Project Organization):
ng/Definition of Organizational Structure, Organizational Work Flow, Developing Work
Integration Positions, Types of Organizational Structure, Forms of Organization, Strategic Business
Units (SBU) in Project Management.
c) Project Initiation:
Project Selection-Meaning of Project Selection, Importance of Project Selection, Criteria for Project
Selection ( Models), Types of Project Selection, Understanding Risk & Uncertainty in Project Selection
Project Manager-Meaning of Project Manager, Role of Project Manager, Importance of Project
Manager, Role of Consultants in Project Management, Selecting Criteria for Project Manager
Project Planning-Importance of Project Planning, Functions of Project Planning, System Integration,
Project Management Life Cycle, Conflicts & Negotiation Handling in Project Management, Planning
Cycle & Master Production Scheduling

Unit 2.
Analyzing Project Feasibility

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 53

a) Project Feasibility Analysis:

Project Feasibility
- Market Feasibility, Technical Feasibility, Financial
Feasibility, Economic Viability, Operational Feasibility
WOT Analysis ( Environment Impact Assessment, Social Cost Benefit Analysis)
b) Market Analysis:
, Demand Forecasting, Product Mix Analysis, Customer
Requirement Analysis
c) Technical Analysis:

Advancement in the Era of E- Commerce in Project Management

d) Operational Analysis:

Operation Strategy - Levels of Decisions, Production Planning & Control, Material

Management - Work Study & Method Study, Lean Operations

Unit 3.
Budgeting, Cost & Risk Estimation in Project Management

a) Funds Estimation in Project:

towards Project Management for Start ups, Cost Control (Operating Cycle, Budgets &
Allocations), Determining Financial Needs for Projects, Impact of Leveraging on Cost of
Finance
b) Risk Management in Projects:

Identification, Impact of Risk Handling Measures, Work break Down Structure, New
Venture Valuation (Asset Based, Earnings Based, Discounted Cash flow Models)
c) Cost Benefit Analysis in Projects
- Flow
Projections, Financial Criteria for Capital Allocation, Strategic Investment Decisions

Unit 4.
New Dimensions in Project Management

a) Modern Development in Project Management:

Management Maturity Model (PMMM), Continuous Improvement, Developing

Effective Procedural Documentation, Capacity Planning
b) Project Monitoring & Controlling:
– Monitoring-
Controlling Cycle, Computerized Project Management Information System (PMIS),
Balance in Control System in Project Management, Project Auditing – Life Cycle
c) Project Termination & Solving Project Management Problems:

Terminating Projects, Strategy/ Ways to Solve Project Management Problems,

Project Review & Administrative Aspects, Execution Tools for Closing of Projects

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 54

Elective Courses (EC)

Group A: Finance Electives
Strategic Financial Management
Module 6.4

Unit 1 Dividend Decision and XBRL

a)Dividend Decision: • Meaning and Forms of Dividend, Dividend-Modigliani and
Miller’s Approach, Walter Model, Gordon Model, Factors determining Dividend
Policy, Types of Dividend Policy
b) XBRL: • Introduction, Advantages and Disadvantages, Features and Users

Unit 2 Capital Budgeting and Capital Rationing

Capital Budgeting: • Risk and Uncertainty in Capital Budgeting, Risk Adjusted Cut
off Rate, Certainty Equivalent Method, Sensitivity Technique, Probability
Technique, Standard Deviation Method, Co-efficient of Variation Method, Decision
Tree Analysis, Construction of Decision Tree.
b) Capital Rationing: • Meaning, Advantages, Disadvantages, Practical Problems.

Unit 3 Shareholder Value and Corporate Governance/ Corporate Restructuring

a) Shareholder Value and Corporate Governance: • Financial Goals and Strategy,
Shareholder Value Creation: EVA and MVA Approach, Theories of Corporate
Governance, Practices of Corporate Governance in India
b) Corporate Restructuring: • Meaning, Types, Limitations of Merger,
Amalgamation, Acquisition, Takeover, Determination of Firm’s Value, Effect of
Merger on EPS and MPS, Pre Merger and Post Merger Impact.

Unit 4.
Financial Management in Banking Sector and Working Capital Financing

a) Financial Management in Banking Sector:

their Provisioning, Classes of
Advances, Capital Adequacy Norms, Rebate on Bill Discounting, Treatment of
Interest on Advances
b) Working Capital Financing:
Committee), Cost of issuing
Commercial Paper and Trade Credit, Matching Approach, Aggressive Approach,
Conservative Approach

Elective Courses (EC)

Group A: Finance Electives
Indirect Taxes
Module 6.5
Unit 1.
Introduction to Indirect Taxation and GST

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 55

A. Basics for Taxation - Direct Taxes and Indirect Taxes – Difference, Advantages and
Disadvantages, Sources and Authority of Taxes in India (Art 246 of the Indian
Constitution)
B. Introduction to GST – Genesis of GST in India, Power to tax GST (Constitutional
Provisions), Extent and Commencement, Meaning and Definition of GST, Benefits of
GST, Conceptual Framework – CGST, IGST,SGST,UTGST, Imports of goods or
services or both, Export of goods or services or both, Taxes subsumed and not
subsumed under GST.
C. Definitions – Goods ( 2(52) of CGST Act ), Services ( 2(102) of CGST Act ),
Money ( 2(75) of CGST Act ), Securities ( 2(101) of SCRA Act,1956), India( 2(56) of
CGST Act ), Persons ( 2(84) of CGST Act ),Taxable Person ( 2(107) of CGST Act ),
Business ( 2(17) of CGST Act), Consideration( 2(31) of CGST Act ), E- Commerce
Operator ( 2(45) of CGST Act ), Supplier(2(105) of CGST Act ),Recipient( 2(93) of
CGST Act )
D. Levy and Collection of GST – Levy and Collection of CGST, IGST, SGST,UTGST
(Sec 9 of CGST Act), Composition Scheme under GST (Sec 10 of CGST Act), Power to
Grant Exemption (Sec 11 of CGST Act)GST Rate Schedule for Goods and Services.

Unit 2.
Concept of Supply

A. Taxable Event Supply

B. Place of Supply
C. Time of Supply
D. Value of Supply

Unit 3.
Registration and Computation of GST

A. Registration – Persons liable for Registration (Sec 22 of the Act), Persons not
liable for Registration, Procedure for Registration (Sec 25 of the Act), Deemed
Registration(Sec 26 of the Act), Special Provisions (Sec 27 of the Act), Amendment,
Cancellation and Revocation of Registration(Sec 28,Sec29and Sec 31 of the Act)
B. Computation of GST – Computation of GST under Inter State and Intra State
Supplies.
C. Payment of Tax- Payment of Tax, Interest and other Amounts(Sec 49 of the Act),
Interest on delayed Payment (Sec 50 of the Act), TDS (Sec 51 of the Act), TCS (Sec 52
of the Act)

Unit 4.
Filing of Returns

A. Documentation- Tax Invoices (Sec 31 and 32 of the Act), Credit and Debit
notes(Sec 34 of the Act), Electronic Way Bill
B. Returns –Types of Returns and Provisions relating to filing of Returns (Sec 37 to
Sec 48 of the Act)

Elective Courses (EC)

Group B: Marketing Electives

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 56

Brand Management
Module 6.6
Unit 1.
Introduction to Brand Management

a) Introduction to Brand Management:

Consumers, Firms, Brands v/s Products, Scope of Branding, Branding Challenges and
Opportunities, Strategic Brand Management Process, Customer Based Brand Equity
model (CBBE), Sources of Brand Equity, Steps of Brand Building including Brand
Building Blocks, Brand Positioning: Meaning, Importance, Basis

Unit 2.
Planning and Implementing Brand Marketing Programs

a) Planning and Implementing Brand Marketing Programs:

Elements

Permission Marketing
rceived Quality and Relationship Marketing

Associations to Build Brand Equity: Companies,

Countries, Channel of Distribution, Co-branding, Characters, Events.

Unit 3.
Measuring and Interpreting Brand Performance

a) The Brand Value Chain

b) Measuring Sources of Brand Equity:
Qualitative Research Techniques: Projective Techniques: Completion,
Comparison, Brand Personality and Values: The Big Five, Free Association
Quantitative Research Techniques: Brand Awareness: Recognition, Recall, Brand
Image, Brand Responses
c) Young and Rubicam’s Brand Asset Valuator
d) Measuring Outcomes of Brand Equity
Comparative Methods: Brand based Comparative Approaches, Marketing Based
Comparative Approaches, Conjoint Analysis
Holistic Methods: Residual Approaches, Valuation Approaches: Historical
Perspectives and Interbrand’s Brand Valuation Methodology

Unit 4.
Growing and Sustaining Brand Equity

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 57

a) Designing & Implementing Branding Strategies:

Brand Architecture: Meaning of Brand Architecture, The Brand-Product Matri,
Breadth of a Branding Strategy, Depth of a Branding Strategy
Brand Hierarchy: Meaning of Brand Hierarchy, Building Equity at Different
Hierarchy Levels
Cause Marketing to Build Brand Equity: Meaning of Cause Marketing,
Advantages, Green Marketing
b) Brand Extensions:

c) Managing Brands over Time:

d) Building Global Customer Based Brand Equity

Elective Courses (EC)

Group B: Marketing Electives
Retail Management
Module 6.7
Unit I:
Retail Management- An overview

a) Retail Management:

Scope of Retail Management

b) Retail Formats:

Retail in India, Multichannel Retailing: Meaning and Types, E-tailing: Meaning,

Advantages and Limitations
c) Emerging Trends in Retailing
iling

EDI, Bar Coding, RFID Tags, Electronic Surveillance, Electronic Shelf Labels

: Meaning, Types, Advantages and Limitations, Franchising in India

Unit II:
Retail Consumer and Retail Strategy

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 58

a) Retail Consumer/Shopper:

Retail Shoppers, Market Research as a Tool for Understanding Retail Markets and
Shoppers
b) CRM in Retail:

Services, Personalization, Community

c) Retail Strategy:

d) Store Location Selection:

• Meaning, Types of Retail Locations, Factors Influencing Store Location

e) HRM in Retail:

Organization Structure, Organization Structure for Small Stores/Single

Stores/Independent Retailers and Retail Store Chain/Department Store

Unit III:
Merchandise Management and Pricing

a) Merchandise Management

Planning- Meaning and Process, Merchandise Category – Meaning, Importance,

Components, Role of Category Captain, Merchandise Procurement/Sourcing-
Meaning, Process, Sources for Merchandise
b) Buying Function:

Different Types of Organizations Young and Rubicam’s Brand Asset Valuator-

Independent Store, Retail Chain, Non-store Retailer
c) Concept of Lifestyle Merchandising
d) Private Label

e) Retail Pricing

High/ Low Pricing: Meaning, Benefits, Everyday Low Pricing: Meaning, Benefits,
Market Skimming, Market Penetration, Leader Pricing, Odd Pricing, Single Pricing,
Multiple Pricing, Anchor Pricing
- Meaning

Types:

Individualized Variable Pricing/First Degree Price

Self-Selected Variable Pricing/ Second Degree Price Discrimination- Clearance and
Promotional Markdowns, Coupons, Price Bundling, Multiple – Unit Pricing
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 59

Unit IV:
Managing and Sustaining Retail

a) Retail Store Operations:

(Systems, Standards, Stock, Space, Staff)

b) Store Design and Layout:
- Meaning, Objectives, Principles, Elements of Exterior and Interior
Store Design, Store Atmospherics and Aesthetics
- Meaning, Types: Grid, Racetrack, Free Form
l Signage

Caps, Promotional Aisles, Walls, Dressing Rooms, Cash Wraps

International Marketing
Module 6.8
Unit I:
Introduction to International Marketing & Trade

a) Introduction of International Marketing:

Marketing, Process of International Marketing, Phases of International Marketing,

Benefits of International Marketing, Challenges of International Marketing, Difference
between Domestic and International Marketing, Different Orientations of International
Marketing : EPRG Framework, Entering International Markets :Exporting, Licensing,
Franchising, Mergers and Acquisition, Joint Ventures, Strategic Alliance, Wholly Owned
Subsidiaries, Contract Manufacturing and Turnkey Projects, Concept of Globalization
b) Introduction to International Trade:
, Trading Blocs
: SAARC, ASEAN, NAFTA, EU, OPEC

Unit II:
International Marketing Environment and Marketing Research

a) International Marketing Environment:

,International Economic Integration (Free Trade Agreement, Customs Union, Common

Market, Economic Union)
horitarianism,
Communism), Political Risk, Political Instability, Political Intervention. Legal Systems
(Common Law, Civil Law, Theocratic Law), Legal Differences, Anti Dumping Law and
Import License.
(Language, Religion, Values and
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 60

Attitude , Manners and Customs, Aesthetics and Education) , HOFSTEDE’s Six

Dimension of Culture , Cultural Values ( Individualism v/s Collectivism)
b) Marketing Research:
Marketing Research, International
Marketing Research Process, Scope of International Marketing Research, IT in
Marketing Research

Unit III:
International Marketing Mix

a) International Product Decision

Argument, International Product Life Cycle, Role of Packaging and Labelling in

International Markets, Branding Decisions in International Markets, International
Market Segmentation and Targeting, International Product Positioning

b) International Pricing Decision:

Affecting International Pricing

Value Pricing, Target Return Pricing and Going Rate Pricing

Pricing
ing Issues : Gray Market , Counter Trade, Dumping, Transfer
Pricing
c) International Distribution Decisions

Channels, Factors Influencing Selection of International Distribution Channel

d) International Promotion Decisions

- Determine the Target

Audience, Determine Specific Campaigns, Determine Budget, Determine Message,
Determine Campaign Approach and Determine Campaign Effectiveness

Unit IV:
Developments in International Marketing

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 61

Elective Courses (EC)

Group B: Marketing Electives
Media Planning and Management
Module 6.9

Unit 1.
Overview of Media and Media Planning

a) Overview of Media and Media Planning:

Features of Media, Meaning of Media Planning , Scope of Media
planning , Media Planning Elements, Role of Media in Business, Media Planning
Process, Impact of Marketing Objectives on Media Planning, Factors Influencing Media
Planning Decisions, Role and Importance of Media in Consumer Buying Decision, Role
of Media Planner, Challenges of Media Planning, Organization Structure of Media
Company, Regulatory Framework and Legal Aspects in Media Planning
b) Media Research:

urces of Media Research : Audit Bureau of Circulation, Press Audits, National

Readership Survey/IRS, Businessmen’s Readership Survey, TRP, National Television
Study, ADMAR Satellite Cable Network Study, Reach and Coverage Study, ClB
Listenership Survey

Unit 2.
Media Mix and Media Strategy

a) Media Mix:

Affecting Media Mix Decision, Types of Media Mix Decisions: Broad Media Classes,
Media Vehicles, Media Units, Deciding Ideal Media Mix
b) Media Choices:
Print Meaning- Factors Affecting Selection of Print Media Decisions , Types of Print
Media, Advantages and Limitations
Television- Meaning, Factors Affecting Selection of Television Media Decisions,
Advantages and Limitations
Radio- Meaning, Factors Affecting Selection of Radio Media Decision, Advantages and
Limitations
Out of Home (OOH)- Meaning, Types of OOH, Factors Affecting OOH Planning
Decision, Advantages and Limitations
c) Emerging Media:

d) Media Strategy:

Components

Prioritization, Media Weights, Media Mix, Media Scheduling.

Unit 3.
Media Budgeting, Buying & Scheduling
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 62

a) Media Budget

Framework, Market Dominance, Market Coverage, Media Cost, Market Task, Pricing
,Frequency of Purchase

- Status Quo, Inflation Adjusted, Advertising Sales,

Case Rate & Advertising Margin Method, Share of Market, Yardstick Method, Effective
Frequency & Reach Method & Margin Analysis ROI Based Approach, Experimental
Approach, Break Even Planning.
b) Media Buying:

Benchmarking Buying Plan Presentation Deal Management and Post Buy

– Negotiation
in Media Buying, Plan Presentation and Client Feedback

c) Media Scheduling

cting Scheduling: Sales Pattern, Purchase Cycle, Product Availability,

Competitive Activity, Marketing Task, Budget Constraints, Target Group.
– Continuity, Flighting, Pulsing
, Day or Day part

Developments in International Marketing

a) Media Measurement:
Basic Metrics: Reach, Cumulative/Frequency Reach, Discrete & Cumulative
distribution, Average Opportunity to See (AOTS), Effective frequency/Reach
Television Metrics: Dairy v/s Peoplemeter,TRP,/TVR, Program Reach & Time Spent,
Stickiness Index, Ad Viewership
Radio Metrics: Arbitron Radio Rating
Print Metrics: Circulation, Average Issue Readership (AIR), Total or Claimed Reader,
Sole or Solus reader.
OOH Metrics: Traffic Audit Bureau (TAB)
b) Benchmarking Metrics:

c) Plan Metrics:

d) Evaluating Media Buys

Evaluating Television Media Buying: Dysfunctional Card Rate, Secondary and
Effective Rate, Deal Composition, Cost Per Rating Point(CPRP), Reach Delivered by the
Buy, Visibility Spots, Bonus Percentage, Upgrades and Spot Fixing, Sponsorships
Evaluating Print Media Buying: Discount on Rate Card, Negotiated Rate, Cost Per
Thousand (CPT), Market Share Incentives, Readership v/s Circulation Track, Growth
Incentives, Combination Rate Incentives, Full Page Discounts and Size Upgrades,
Discount for Colour Ads, Date Flexibility Incentives, Positioning, Innovations.
Evaluating Other Media Buys: Radio Buys, Outdoor Buys, Cinema Buys, Internet
Buys, and Mobile Buys
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 63

Core Course (CC)

Operations Research
Module 6.10

Unit I: Introduction to OR and Linear Programming

a) Introduction To Operations Research

- Definition, Characteristics of OR, OR Techniques, Areas of
Application, Limitations of OR.
b) Linear Programming Problems: Introduction and Formulation

Negativity Constraints)
c) Linear Programming Problems: Graphical Method

combination
of both the types i.e. mixed constraints.

Infeasible Solution, Alternative Optima.

d) Linear Programming Problems: Simplex Method
blems. (Only Max. Z). No Minimization problems. (No
Min. Z) Numericals on Degeneracy in Maximization Simplex Problems.

Maximum Two Iterations)

han or equal to” Constraints. (“Greater than or Equal to”
Constraints not included.)

Mix and Profit, Feasible and Infeasible Solution, Unique or Alternate Optimal Solution,
Degeneracy, Non Degenerate, Shadow Prices of Resources, Scarce and Abundant
Resources, Utilized and Unutilized Capacity of Resources, Percentage Utilization of
Resources, Decision for Introduction of a New Product.

Unit II: Transportation & Assignment Models

a) Assignment Problem – Hungarian Method

Minimization.

Note:
1. Travelling Salesman Assignment Problem is not included.

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 64

b) Transportation Problems

a. North West Corner Rule (NWCR)

b. Least Cost Method (LCM)
c. Vogel‟s Approximation Method (VAM)

Unit III: Network Analysis

a) Critical Path Method (CPM)

and Burst Activity,

work Diagram.

-critical Path, Critical and Non-critical Activities, Project

Completion Time.

EST, EFT, LST, LFT, Head Event Slack, Tail Event Slack, Total Float,
Free Float, Independent Float and Interfering Float
b) Project Crashing

Slope of an Activity.

cost and Total Costs.

– Cost Trade off in Project Crashing.

c) Program Evaluation and Review Technique (PERT)

Pessimistic Time (b).

Ten (10) Activities.

Table using „Z‟ Value and Simple Questions related to PERT Technique.

Unit IV:
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 65

Job Sequencing and Theory of Games

a) Job Sequencing Problem

b) Theory of Games

Maximin, Maximax, Saddle Point.

Two Person Zero Sum Games including strictly determinable and Fair Game
- Pure Strategy Games (Saddle Point available). Principles of Dominance method.

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 66

8.1 FEE STRUCTURE (in `)*

Second Second
CLASS First Year First Year Third Year Third Year
Year Year
Semester: Sem. I Sem. II Sem. III Sem. IV Sem. V Sem. VI
Tuition Fees 5000 5000 5000 5000 5000 5000
Lib. Fees 300 300 300
Gym. Fees 400 400 400
Other Fees / Extra
250 250 250
Curricular Activity.
Magazine Fees 100 100 100
ID Card & Library Fee 50 50 50
Group Insurance Fees*** 36 36 36
Students’ Welfare Fund 50 50 50
Utility Fees 250 250 250
Development Fees 500 500 500
Disaster Relief Fund 10 10 10
University  Sports &
30 30 30
Cultural Activity
E-Charges 20 20 20
Enrolment fee 220 0 0
Computer Practical 1000 0 0
Laboratory Fee 1000 0 0
Examination Fees 660 660 660 660 0 0
Industrial Visit Fees 500 500 500
Vice Chancellors Fund 20 20 20
E-Suvidha 50 50 50
Admission Processing Fees 200 200 200
Alumni Association Fees 25 25 25
N.S.S. 10 10 10
Project Fee 0 0 500
University Examination
0 0 660 660
Fees
Convocation Fee 0 0 250
Refundable
Lib Deposit 250 0 0
Lab Deposit 400 0 0
Caution Money Deposit 150 0 0
TOTAL 11481 5660 8461 5660 9211 5660

*Revised Fee Structure for the Academic Year 2008 - 2009 onwards as per the University Circular No
CONCOL/FEE/292 of 2008 dtd. 07.07.2008 and Krida Samiti/18 of August 6, 2014.

Document Verification Fee: Additional fees of ` 400/- to be paid by the students those who have
not passed the HSC examinations from Maharashtra State Board of Secondary and Higher
Secondary Education.
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 67

CATEGORY RESERVED CATEGORY (in `)

CLASS Sem I &Sem II Sem III &Sem IV Sem V &Sem VI
Tuition Fees 0 0 0
Lib. Fees
Gym. Fees 0 0 0
Other Fees / Extra Curricular
0 0 0
Activity
Magazine Fees 0 0 0
ID Card & Library Fee 50 50 50
Group Insurance Fees 36 36 36
Student Welfare Fund 50 50 50
Utility Fees 0 0 0
Development Fees 0 0 0
Disaster Relief Fund 10 10 10
University Sports & Cultural
0 0 0
Activity
E-Charges 0 0 0
Enrolment fee 0 0 0
Computer Practical
Laboratory Fee
Examination Fees Semester 0 0 0
Industrial Visit Fees
Vice Chancellors Fund 20 20 20
E-Suvidha 50 50 50
Admission Processing Fees 200 200 200
Alumni Association Fees 25 25 25
N.S.S. 10 10 10
Project Fees
University Examination Fees 0 0 0
Convocation Fee 250
Lib Deposit - Refundable 0 0 0
Lab Deposit – Refundable 0 0 0
Caution Money Deposit –
0 0 0
Refundable
Total SEMESTER 451 451 701
***` 36/- on ` 1, 00,000/- Policy towards YUVA RAKSHA GROUP INSURANCE SCHEME BY ORIENTAL
INSURANCE COMPANY.
The Policy will cover the following:
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 68

 Road / Railway Accident

 Injury during sports
 Natural Calamity such as riots / earthquakes etc.
 Any other accident

The student will be eligible the following as compensation as per the rules and on
satisfactory submission of the documents:
 In case of permanent disability: up to `1,00,000/-

 Hospitalization - as per bills subject to maximum of ` 1,00,000/-

 In case of the unfortunate death of the student, parents will get compensation up to
` 1,00,000/-
 In other cases, as per rules.

Parents and students are requested to note that the application to the Insurance
Company for claiming the compensation will have to be forwarded through the Principal
of the college with complete documents and within the time frame prescribed.

Document Verification Fees: Additional fees of ` 400/- to be paid by the students those who have
not passed the HSC examinations from Maharashtra State Board of Secondary and Higher
Secondary Education.

9.1 REFUND OF FEES

Refund of fees can be claimed as per Mumbai University’s Circular No. UG / 412 of
2008

0.2859: Refund of Tuition, Development and all other fees after cancellation of
admissions:
The candidates who have taken admission in under graduate programmes in Govt. colleges, in
Govt. aided and unaided programmes conducted by affiliated colleges, and recognized Institutions
may request for refund of fees after applying in writing for cancellation of their admission to the
programme. The refund of fees as applicable shall be made on or before the 30 th day after the date
of cancellation and thereafter. The percentage of fees for the programme shall be refunded to the
candidate after deducting charges as follows:
Table – 1: Fees Deduction on cancellation of admission

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 69

Period and Percentage of Deduction charges

(i) (ii) (iii) (iv) (v) (vi)
Prior to Up to 20 From 21st From 51st From After
Commence days day day September September
ment after up to 50 up to 80 1st 30th
of commence days days to
academic ment After after the September
term and of the Commence commence 30th
instruction academic ment ment
of term of the of the of
the programme academic academic
programme term of the term of the
Programme programme
or
August 31st
whichever
is
earlier
Deduction ` 500/- 20% of the 30% of the 50% of the 60% of the 100% of
total total total total the total
Lump Sum
amount of amount of amount of amount of amount of
fees. fees. fees. fees. fees.

Note:
i. The total amount considered for the refund of fees from the commencement of academic
term of the programmes including the following:

ii. The fee charged towards group insurance and all fee components to be paid as University
share (including Vice-Chancellor fund, University fee for sports and cultural activities, E-
charge, disaster management fund, exam. Fee and Enrollment fee) are non-refundable if
payment is made by the college prior to the date of cancellation.
iii. Fee collected for identity card and Library card, admission form and prospectus, enrollment
and any other programme specific fee are not refundable after the commencement of the
academic term.
iv. All refundable deposits (Laboratory, Caution Money and Library etc.) shall be fully returned
at the time of cancellation.

Provided that wherever admissions are made through centralized admission process for
professional and / or for any other programmes by other competent Authorities, the Refund
Rules are applicable if specified by such authorities (as per the rules of relevant agencies)
for the 1st year admission. In case of admission to subsequent years of the programme,
0.2859 is applicable for cancellation of admission.

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 70

Provided further that this refund rule is concurrent with the rules and guidelines of other
professional statutory bodies appointed for admission for relevant programmes.

Further that 0.2859-A & 0.2859-B have been repealed and the amended 0.2859 relating to
the refund of Tuition Fees, Development and all other fees after cancellation of admission
for the Under Graduate Programmes has been brought into force with effect from the
academic year 2008-2009.

10.1 R:8433: The definitions of the key terms used in the Choice Based Credit System
introduced from the academic year 2011-12 are as under:
Programme:
A Program is a set of programmes that are linked together in an academically meaningful way and
generally ends with the award of a Certificate or Diploma or Degree depending on the level of
knowledge attained and the total duration of study. (for ex B.A., B.Sc. and B.Com. are Programs.)

Programme
A ‘programme’ corresponds to the word ‘course’ used in many universities. A programme is
essentially a constituent of a ‘program’ and may be conceived of as a composite of several learning
topics taken from a certain knowledge domain, at a certain level. All the learning topics included in
a programme must necessarily have academic coherence, that is, there must be a common thread
linking the various components of a programme. A number of linked programmes considered
together are in practice, a ‘program’.

Credit Point:
Credit Point refers to the ‘Workload’ of a learner and is an index of the number of learning hours
deemed for a certain segment of learning. These learning hours may include a variety of learning
activities like reading, reflecting, discussing, attending lectures / counseling sessions, watching
especially prepared videos, writing assignments, preparing for examinations, etc. Credits assigned
for a single programme always pay attention to how many hours it would take for a learner to
complete a single programme successfully. A single programme should have, by and large a
programme may be assigned anywhere between 2 to 8 credit points wherein 1 credit is construed
as corresponding to approximately 30 to 40 learning hours.

Credit completion and Credit accumulation:

Credit completion or Credit acquisition shall be considered to take place after the learner has
successfully cleared all the evaluation criteria with respect to a single programme. Thus, a learner
who successfully completes a 4 CP (Credit Point) programme may be considered to have collected
or acquired 4 credits. His level of performance above the minimum prescribed level (viz. grades /
marks obtained) has no bearing on the number of credits collected or acquired. A learner keeps on

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
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adding more and more credits as he completes successfully more and more programmes. Thus the
learner ‘accumulates’ programme wise credits.
Credit Bank:
The process of accumulating Credits over a period of time, leads to the idea of a ‘Credit Bank’.
Conceptually, a Credit Bank in simple terms refers to stored and dynamically updated information
regarding the number of Credits obtained by any given learner along with details regarding the
programme/s for which Credit has been given, the programme-level, nature, etc. In addition, all the
information regarding the number of Credits transferred to different programs or credit
exemptions given may also be stored with the individual’s history. In short, this would involve
maintaining all the Credit–related transactions of an individual. Credit Banking, when practiced
would go a long way in facilitating credit transfers and learner mobility.

O. 5974
Duration of the B.A., B.Com. and B.Sc. programme will be of 3 years in the Semester pattern i.e.
from Sem. I to Sem. VI. Bachelor of Commerce (Accounting & Finance) will be a THREE (03) year
Program comprising SIX (06) Semesters i.e. each year will be divided into 2 semesters.

The degree will be awarded to a learner who successfully completes 120 credits of the
programme in period of 3 to 6 years from the year of enrollment to Semester I.

If a learner does not earn 120 credits in 12 semesters from the year of enrolment to semester I,
he/she may at his/her option transfer his/her performance in the existing/new program after
establishing equivalence between old and new syllabus. Such a performance transfer will be
decided by the Board of Studies / Ad-hoc Board / Ad hoc Committee of the concerned course. The
admission to the program will be governed by the existing rules.

11.1 SCHEME OF EXAMINATION

The University of Mumbai has introduced the Choice Based Semester and Grading System
from the academic year 2011-2012 for all the programs offered by the Faculty of Commerce,
Faculty of Arts and Faculty of Science for all their Undergraduate Programs including the
unaided or self-financing programs. The Scheme of Examination is as explained in brief and
further details can be obtained from the Chairperson Examination Department or the Vice
Principals. You may also refer to the University Circular no. UG/144 of 2011 dated June 14,
2011 and subsequent circulars for getting more information about the scheme of examination
as applicable.

SCHEME OF EXAMINATION: As Applicable Today to All the Undergraduate Courses Under

Faculty of Commerce.
Students / Learners of the BAF program are required to offer 40 courses each of 3 credits over the
six semesters. Each course will be evaluated for 100 marks. The performance of the learner shall be
evaluated in two components: Internal Assessment of 25 marks by way of continuous evaluation
and Semester End Examination of 75 marks by conducting the theory examination.
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
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INTERNAL ASSESSMENT: - Internal Assessment is defined as the assessment of the learners on the
basis of continuous evaluation as envisaged in the credit based system by way of participation of
learners in various academic and its correlated activities in the given semester of the programme.

A) Internal Assessment – 25 marks 25 Marks

Sr.
Particulars Marks
No.
1 ONE periodical class test to be conducted in the given semester 20 Marks
Active participation in routine class instructional deliveries and
overall conduct as a responsible learner, mannerism and
2 05 Marks
articulation and exhibit of leadership qualities in organizing
related academic activities.

SEMESTER END EXAMINATION: - It is defined as the examination of the learners on the basis of
performance in the semester end theory / written
examinations.

B) Semester End Examinations – 75% 75 Marks

I. Duration – Theses examinations shall be of 2½ Hours duration.
II. Question Programme Pattern: -
1) There shall be five questions each of 15 marks.
2) All questions shall be compulsory with internal choice within the questions.
3) Question may be subdivided into sub-questions a, b, c… and the allocation of marks
depend on the weightage of the topic.

The Pattern of the Question Paper may change as per the instructions from the approved bodies
of the University.

12.1 ASSESSMENT OF SEMESTER I TO SEMESTER IV:

The assessment of Part ‘A’ i.e. Internal Assessment and Part ‘B’ i.e. Semester End Examination for
Semesters I to IV shall be processed by the Colleges / Institutions of their learner on behalf of the
University of Mumbai. The Institution / College will set the question papers, conduct the
examinations, assess the answer books and declare the result of the learner. The College /
Institution will issue the grade cards to the learner after the conversion of marks into grade as per
the procedure mentioned in the manual. The format of the grade card will be as prescribed by the
University so as to maintain the uniformity across the all colleges for the examinations conducted
by the colleges on behalf of the University.

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
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13.1 ASSESSMENT OF SEMESTER V and SEMESTER VI:

The assessment of Part ‘A’ i.e. Internal Assessment for Semesters V & VI shall be
processed/conducted by the Colleges / Institutions of their learners admitted to the programme
while the University of Mumbai shall conduct the assessment of Part ‘B’ i.e. Semester End
Examination for Semesters V & VI. The Internal Assessment marks of learners appearing for
Semesters V & VI shall be submitted to the University by the respective colleges/ Institutions
before the commencement of respective Semester End Examinations. The Semester End
Examinations for Semesters V & VI shall be conducted by the University and the results shall be
declared after processing the internal assessment and the marks awarded to the learners. The
grade card shall be issued by the University after converting the marks into grades. The overall
performance of the learner will be taken into account before declaring the result of the learner by
the University i.e. overall result / performance of the learner will be based on the performance of
the learner at Semester I, Semester II, Semester III, Semester IV, Semester V and Semester VI
Examinations.

14.1 THE MARKS OF THE INTERNAL ASSESSMENT SHOULD NOT BE DISCLOSED TO THE
STUDENTS TILL THE RESULTS OF THE CORRESPONDING SEMESTER IS DECLARED.

14.1 R.8436 PASSING STANDARD AND PERFORMANCE GRADING:

PASSING STANDARD
The learners to pass a programme shall have to obtain a minimum of 40% marks in aggregate for
each programme where the programme consists of Internal Assessment & Semester End
Examination. The learners shall obtain minimum of 40% marks (i.e. 10 out of 25) in the Internal
Assessment and 40% marks in Semester End Examination (i.e. 30 Out of 75) separately, to pass the
programme and minimum of Grade E in the project component, wherever applicable to pass a
particular semester. A learner will be said to have passed the programme if the learner passes the
Internal Assessment & Semester End Examination together.

15.1 PERFROMANCE GRADING:

The PERFORMANCE GRADING of the learners shall be on the SEVEN-point ranking system as under:
Grade Marks Grade Points
O 70 & above 7
A 60 to 69.99 6
B 55 to 59.99 5
C 50 to 54.99 4
D 45 to 49.99 3

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
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E 40 to 44.99 2
F (Fail) 39.99 & below 1
The performance grading shall be based on the aggregate performance of Internal Assessment and
Semester End Examination.

R: 8437 CARRY FORWARDS OF MARKS IN CASE OF A LEARNER WHO FAILS IN THE

INTERNAL ASSESSMENT AND/OR SEMESTER END ASSESSMENT IN ONE OR MORE
COURSES:
1) A learner who PASSES in the Internal Examination but FAILS in the Semester End Examination of the
programme shall reappear for the Semester End Examination of that programme. However, his/her
marks of the Internal Examinations shall be carried over and he/she shall be entitled for grade
obtained by him/her on passing.
2) A learner who PASSES in the Semester End Examination but FAILS in the Internal Assessment of the
programme shall reappear for the Internal Examination of that programme. However, his/her marks
of the Semester End Examination shall be carried over and he/she shall be entitled for grade
obtained by him/her on passing.

16.1 EXAMINATION PATTERN OF THE SEMESTER END ADDITIONAL

EXAMINATION & ATKT EXAMINATION
In case of a learner who is reappearing for the Internal Examination, the examination will consist of
one project of 25 marks which will be divided into 15 marks for the documentation of the project, 05
marks for the presentation and 05 marks for the viva and the interaction.

17.1 R.8438 ALLOWED TO KEEP TERMS (ATKT): (as per circular no. UG/02 of 2012-
2013 dated April 3, 2012, UG/52 of 2013-2014 dated August 26, 2013)

a. A learner shall be allowed to keep term for Semester II irrespective of number of programmes
of failure in the Semester I.
b. A learner shall be allowed to keep term for Semester III if he/she passes each of Semester I and
Semester II
OR
A learner fails in not more than FOUR programmes of Semester I and Semester II taken
together with not more than TWO programmes at each of Semester I & Semester II.
c. A learner shall be allowed to keep term for Semester IV irrespective of number of programmes
of failure in Semester III.
d. Eligibility criteria for a learner, to be admitted in Semester V (Third year) of UG programs
(aided and non-aided) in Faculties of Arts and Commerce is amended as follows,
i. Shall have passed Semester I, II, III and IV in full
OR
ii. Shall have passed Semester I and II in full and secured ATKT in the Second year by
failing in not more than Two Programmes in each of Semester III and Semester IV
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
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OR
iii. Shall have Secured ATKT in First Year by failing in not more than Two
Programmes in each of Semester I and Semester II and have passed Semester III
and Semester IV in full
e. A learner shall be allowed to keep terms for Semester VI irrespective of grades obtained in
each programme of Semester V. The result of Semester VI shall be kept in abeyance until
the learner passes each of Semester I, Semester II, Semester III, Semester IV and Semester
V in full.

18.1 ADDITIONAL EXAMINATION FOR SEMESTER I, II, III and IV. (vide circular no UG/61 0f 2015
dated 20/8/2015)
The additional examination for semester I, II, III & IV be conducted only for those who have
remained absent on the ground in consistence with R 8917. A learner can who fails in some or all
the courses can appear for A.T.K.T. Examination which will be conducted only in the month of
October & April of every year for all semester i.e. Semester I, II, III & IV.

19.1 R. 8917 ELIGIBILITY NORMS TO APPEAR FOR THE ADDITIONAL SEMESTER END
EXAMINATIONS
A learner who does not appear in some or all the courses on medical grounds or for
representing the College/University in Sports, Cultural Activities. Activities of NSS/NCC or
Sports Training Camps conducted by recognized bodies/competent authorities or for any other
reason which is considered valid under exceptional circumstances and to the satisfaction of the
Principal or the Head of the institution is eligible to appear for Additional Examination.

It is not the right of the leaner, who has failed or has remained absent, to appear for the
additional examination without fulfilling the norms prescribed by the Head of the Institution /
Department / Principal of the College and same has been brought into force with effect from
the academic year 2015-16.

20.1 EXAMINATION PATTERN OF THE SEMESTER END ADDITIONAL

EXAMINATION & ATKT EXAMINATION
The Additional Semester End Examination shall be of two and half hours duration and of 75 marks
per course. The learner shall appear for the semester END examination of the course for which
he/she was absent for the reason as stated above. Learner who is punished under O.5059 shall not
be eligible to appear for this Additional Examination.

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
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21.1 R.8441: Programme wise, Semester wise Credit allocation:

Sem Sem Sem Sem Sem Sem Total
Faculty
I II III IV V VI Credits
Arts for BA Program only. 15 15 22 22 22 24 120
Science (for all programmes) 20 20 20 20 20 20 120
Bachelor of Commerce (B.Com.) 20 20 17 17 23 23 120
Bachelor of Management
21 21 18 18 21 21 120
Studies (BMS)
Bachelor of Commerce
21 21 21 21 18 18 120
(Accounting & Finance) (BAF)
Bachelor of Commerce (Banking
18 18 21 21 21 21 120
& Insurance) (BBI)
Bachelor of Commerce
18 18 21 21 21 21 120
(Financial Markets) (BFM)

22.1 R. 8447 Verification and Revaluation: Norms, Rules, Regulations and procedure for
Verification and Revaluation shall be as per the existing ordinances and regulation & VCD of the
University. (vide Circular No. Exam. /Photo & Rev./Univ./VCD/ 4637 of 2010)

PHOTOCOPY, VERIFICATION & REVALUATION OF THE ASSESSED ANSWER BOOK/S:

The University of Mumbai by the directives by Hon. Vice Chancellor vide the VCD no.
Exam/Photo & Rev./College/VCD/4636 of 2010 dated 5th April 2010 has provided the facility
of Verification, Revaluation and for obtaining the Xerox copy of the assessed answer books.
Please note that Applying for Photocopy of the answer book/s and Applying for Revaluation
will be two independent processes and separate application will have to be made by the
candidate for obtaining the Photocopy of the answer book/s and for revaluation of the answer
book/s. However, applying for photocopy of the answer book /s or having photocopy of the
answer book/s shall not be a pre-requisite for applying for revaluation of the answer book on
the said course. The student can apply independently for revaluation or photocopy or both
simultaneously.

23.1 Procedure for obtaining the Photocopy of the Assessed Answer

book/s.
1. This facility, thus provided, shall be for THEORY PAPERS ONLY of all the examinations
conducted by the college / institution on behalf of the University in the current session.
2. Under these rules applying for the Photocopy/ies of answer-books shall not be permitted in
respect of the scripts of practical examination / term-work / sessional work / project work /
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
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dissertation / internal assessment / term work (including theory part) and in Viva voce /oral
/ practical examinations.
3. The Photocopy/ies shall be sought by submitting an application in the prescribed form
(available with college) along with the non-refundable fee `100/- per answer book by the
examinee within seven (7) working days from the date of the declaration of result of the
examination or issue of the statement of marks by the college / institution, whichever is
later. The examinee/s belonging to reserved categories shall be granted 50% concession in
fee.
4. Incomplete application form shall be rejected without assigning any reason whatsoever and
the fees paid along with the application form shall neither be refunded nor will any
representation be entertained.
5. No application after the due date will be entertained on any ground whatsoever.
6. The College/Institution/Department shall endeavor to supply Photocopy/ies of answer
books as far as possible within fifteen (15) working days from the date of receipt of
application for photocopy/ies of the answer book/s.
7. The Photocopy/ies shall be handed over to the applicant examinee in person only and under
no circumstances to any other person.
8. On receipt of Photocopy/ies the applicant examinee shall be the sole custodian of it and
under any circumstances the examinee shall not part with the custody/possession of the
same and also shall not use the same for any other purpose/s.
9. If the examinee is found guilty of indulging in any unfair act/attempt he/she shall be liable
to be tried before the Unfair Means Inquiry Committee of the college and the decision
taken by the authorities based on the recommendation of the said committee shall be final.

PROCEDURE FOR VERIFICATION AND/OR REVALUATION OF THE

ASSESSED ASNWER BOOK/S in case of discrepancy in the Assessed
Answer book
On receipt of the photocopy if the discrepancy of following nature (listed below) is noticed by the
examinee, he/ she should apply to the Principal in the prescribed form along with the said
photocopy and copy of the question paper within three (03) working days from the date of
publication of the notice by the Principal of the respective college as per the provisions
hereinabove.
i) Mistake in totaling
ii) ii) Non assessment of a question / sub-question
if required after due verification, the Principal of respective college shall make necessary
rectification in the marks allotted to the said course and consequently in the result of the candidate
without charging any further fee for necessary rectification.

On rectification of the result as per the provisions above, the candidate can apply for revaluation
within seven (7) working days from the date of receipt of the rectified result, if he/she was not
eligible to apply for revaluation of the said answer book under Rule 29 herein below mentioned

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
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and only by such rectification becomes eligible for revaluation in the said course, course to other
limitations contained herein.

The examinee is free to apply for Photocopy/ies of answer books of as many courses as he / she so
desires.

REVALUATION OF THE ANSWER BOOK/S: RULES AND PROCEDURE:

 This revaluation facility shall be for theory papers only of all the examinations conducted by
the college on behalf of the University for the respective current session.

 A candidate can apply for the revaluation of the answer book of the course only if he/she
has secured at least 20% of the total marks in that course or 40% of the marks required for
passing in the said course, whichever is less or the grade equivalent to the above criteria
where grades are assigned to the theory papers.

 The non-refundable prescribed a fee of ` 500/- per course per answer book for the purpose
of revaluation shall be paid by the examinee within seven (07) working days from the date
of the declaration of the result of the respective examination or from the date on which the
college issued the statement of marks, whichever is later. The examinees from the reserved
categories shall be given fifty per cent (50%) concession, provided a certified copy of the
caste certificate is enclosed.

 The revised marks obtained by a candidate after revaluation, as accepted by the Principal of
the respective college shall be taken into account for the purpose of amendment of his
results only and the said result shall be communicated to the student/s by the Principal of
the respective college.

 The whole process of revaluation shall be completed as far as possible within a period of
thirty (30) days from the date of receipt of the application for revaluation by the college /
institution.

THE PHOTO COPY/COPIES OF THE REVALUATED ANSWER-BOOK/S SHALL NOT

BE PROVIDED TO THE EXAMINEES

CAN THE STUDENT BE ADMITTED TO THE NEXT HIGHER CLASS PENDING

THE RESULT OF VERIFICATION / REVALUATION?
1. Pending the process of revaluation, and course to the availability of the seats in the college,
the student may be admitted to the next higher class to which he could have been admitted
if he/she had passed in the said examination or had been granted A.T.K.T. for admission to
the next class in the original examination as per the rules applicable for the stream and
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
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faculty of his education, as per the following norms:

2. The student may be admitted to the next higher class to which he could have been admitted
if he/she had passed in the said examination or had been granted A.T.K.T. for admission to
the next class in the original examination as per the rules applicable for the stream and
faculty if he/she had originally obtained required passing marks in the papers in which
he/she had applied for revaluation,
3. The college shall be entitled to charge a fee of `.500/- at the time of granting admission to
such students to the next class before declaration of the result of the revaluation,
4. Such admission shall be provisional; and automatically stands cancelled on receipt of the
result of revaluation process, if the student is not declared passed in the requisite number
of the courses on revaluation which would entitle him/her to take admission in the next
higher class, and in such case the fees originally collected by the college or any part of the
same shall not be refunded,
5. In case if the student is declared to have passed in the requisite number of the courses on
revaluation which would entitle him/her to take admission in the next higher class as per
the Ordinances / regulations, the provisional admission will be regularized.
6. In case of the reserved category students or other students who are entitled to get fee
concession, on appropriating the amount equal to the amount of fees which the college can
collect from the student and the balance amount shall be refunded to the student at the
time of confirmation and continuation of his/her admission.
7. In case of other students, the said amount shall be deducted from the total fees which the
college or the institution is entitled to collect from the student as per the rules applicable.
8. Pending the declaration of the result of the revaluation, the students who have taken
admission to next higher class, as mentioned above, shall be allowed to appear at the
examination to the next class and their results of the next examinations shall be declared
only on their passing in the requisite number of the courses on revaluation which would
entitle them to take admission in the next class; and in case the students does not succeed
in passing in such requisite number of courses, their admission to the examinations of the
next class, their performance and results of the same shall be treated as null and void.
The details of the procedure can be obtained from the examination department of the
college.

24.1 ISSUANCE OF DUPLICATE MARKSHEET

In the event if any student loses or misplaces his / her mark-sheet can apply for a duplicate mark-
sheet in the prescribed form along with the prescribed fees (as applicable) to the college office.

25.1 IMPROVEMENT OF GRADE AND CGPA

(University circular KA/UG/2015-16 dated 19th December, 2015.)
In order to improve Grade in CBSGS, a learner may reappear in ANY OF THE
TWO SEMESTERS of Undergraduate and Post graduate programme concern.

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
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26.1 Resorting to Use of Unfair Means by the students during the

Examination
UNFAIR MEANS INQUIRY COMMITTEE

Students resorting to the use of unfair means during the examinations conducted by the College or
conducted by the college on behalf of the University or by the University itself are requested to
note that the course of action and the procedure to be followed by the college / university i.e. the
examination conducting authority will be governed by circular no. UG / 139 OF 2001 DATED 23RD
APRIL 2001 of University of Mumbai. The minimum punishment recommended by the University
(vide circular no. UG / 139 OF 2001 DATED 23RD APRIL 2001) is “Annulment of the performance of
the Student at the University / College / Institution Examination in full.”

The above recommended punishment is for the learner / student / candidate found in possession
of the copying material. If it is established that he/she has actually copied from the material, the
recommendation is “Exclusion of the student from the University or College or Institution
Examination for one additional examination”.

Given below is the extract from the University circular no. UG / 139 OF 2001 DATED 23RD APRIL
2001) specifying the broad Categories of Unfair Resorted to by Students at the University/ College/
Institution Examinations and the Quantum of Punishment for each Category thereof.
Sr. No. Quantum of Punishment

(1) Possession of copying Annulment of the performance of the student at the

material University/ College/ Institution examination in full.
(Note: - This quantum of punishment shall apply also to the
following categories of malpractices at Sr. No. (2) to Sr. No.
(12) in addition to the punishment prescribed thereat.
(2) Actual copying from the Exclusion of the student from University or College or
copying material Institution examination for one additional examination.
(3) Possession of another Exclusion of the student from University or College or
student’s answer book Institution examination for one additional examination.
(BOTH THE STUDENTS)
(4) Possession of another Exclusion of the student from University or College or
student’s answer book + Institution examination for two additional examinations.
Actual evidence of copying (BOTH THE STUDENTS)
there from.

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
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(5) Mutual / Mass copying Exclusion of the student from University or College or
Institution examination for two additional examinations.
(6)
i. Smuggling-out or smuggling-in i. Exclusion of the student from University or College
of answer book as copying or Institution examination for two additional
material. examinations.
ii. Smuggling-in of written ii. Exclusion of the student from University or College
answer-book based on the or Institution examination for two additional
question paper set at the examinations.
examination.
iii. Smuggling-in of written iii. Exclusion of the student from University or College
answer book and forging or Institution examination for two additional
signature of the Jr. Supervisor examinations.
thereon.
(7) Attempt to forge the Exclusion of the student from University or College or
signature of the Institution examination for two additional examinations.
Jr. Supervisor on the answer
book or supplement.
(8) Interfering with or Exclusion of the student from University or College or
counterfeiting of University / Institution examination for two additional examinations.
College / Institution seal, or
answer books or office
stationary used in the
examinations.
(9) Answer book, main or Exclusion of the student from University or College or
supplement written outside Institution examination for two additional examinations.
the examination hall or any
other insertion in answer
book.
(10) Insertion of currency Exclusion of the student from University or College or
notes/to bribe or attempting Institution examination for two additional examinations.
to bribe any of the person/s
connected with the conduct
of examinations.
(11) Using obscene language / Exclusion of the student from University or College or
violence threat at the Institution examination for two additional examinations.
examination center by a
student at the University /
College / Institution
examination to
Jr. /Sr. Supervisors / Chief
Conductor or Examiners.

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
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(12) (a)Impersonation at the Exclusion of the student from University or College or

University/ College/ Institution examination for two additional examinations.
Institution examination.
(b) Impersonation at the Exclusion of the impersonator from University or College or
University/ College/ Institute Institution examination for five additional examinations.
student at S.S.C./H.S.C. any
other examinations.
(13) Revealing Identity in any Annulment of the performance of the Student at the
form in the answer book by University or College or Institution examination in full.
the student at the University
or College or Institution
examination.
(14) Found having written on Annulment of the performance of the student at the
palms or on the body, or on University or College or Institution examination in full.
the clothes while in the
examination.
(15) All other malpractices not Annulment of the performance of the student at the
covered in the aforesaid University or College or Institution examination in full, and
categories. severe punishment depending upon the gravity of the
offence.
(16) If on previous occasion a disciplinary action was taken against a student for malpractice
used at examination and he/she is caught again for malpractices used at the examinations,
in this event he/she shall be dealt with severely. Enhanced punishment can be imposed on
such students. This enhanced punishment may extend to double the punishment provided
for the offence, when committed at the second or subsequent examination.
(17) Practical /Dissertation/Project report Examination.
Student involved in malpractices at Practical / Dissertation/ Project report examinations
shall be dealt with as per the punishment provided for the theory examination.

(18) The Competent Authority, in addition to the above mentioned punishments may impose a
fine on the student declared guilty.
(Note: The term “Annulment of Performance in full” includes performance of the student
at the theory as well as Annual Practical examination, but does not include performance at
term work, project work with its term work, oral or practical and dissertation examinations
unless malpractice used threat).
Note: Exact details of the above can be obtained from the University website.

Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 83

27.1 RULES & REGULATIONS RELATED TO ATTENDANCE AS PER ORDINANCE

6086 OF UNIVERSITY OF MUMBAI:
Given below in brief are the rules, regulations about the requirement of attendance and the procedure to be
followed by the college and/or the student who is detained. Detail circular available on University website.
Ordinance 6086 relating to the attendance for learners
1) There shall be the Attendance Committee, for smooth conduct of this ordinance, in every
college/institute/Department of the University comprising of at least three members (to be nominated
from other departments in case of the University Department having less than 3 teachers), the Vice-
Principal/ Senior Teacher (Convener) and at least two more teachers ensuring representation of the
concerned faculties, nominated by the Principal/Director/Head.

2) Every bonafide learner shall ordinarily be allowed to keep terms for the given semester in a program of
his/her enrolment, only if he/she fulfils at least seventy five present (75%) of the attendance taken as an
average of the total number of lectures practical’s, tutorials together etc. wherein short and/or long
excursions/field visits/study tours organized by the college and supervised by the teachers as envisaged
in the syllabus shall be credited to his attendance for the total no of periods which are otherwise
delivered on the material day/s Further it mandatory for every learner to have min 50% attendance for
each course & overall attendance has to be 75%.

3) The same ratio shall be applied for computing the attendance of the learners by crediting the number of
periods which are missed while participating in an extracurricular/co-curricular
activity/competition/camp/workshop/convention/symposium/seminar etc. where the said learner is
officially representing the college/ University/ District/ State/ Country with the permission of the
Principal/ Director/ Head of the College/ Institute/ University Department or by the direction of the
University Officer as the case may be wherein for the purpose of computing the average attendance the
periods missed for what is envisaged here-in above, at Sr. No 2, shall be deemed to have been attended
by the said learner.

4) Without prejudice to what is stated here-in-above, the Principal/Director/Head of the concerned

College/Institute/Department of the University shall be the competent authority to condone the
absence of any learner further up to additional 25%, if deemed fit and on recommendation of the
attendance committee of the said college/ Institute/Department of the University, wherein it is
mandatory on the said committee to do natural justice by giving personal hearing to every learner falling
short of minimum attendance for keeping terms and recommending case by case to the competent
authority having verified the genuineness and gravity of the problem that justifies the learner to remain
absent, which generally shall be limited to his own sickness, sickness of his parent, death of his parent
etc. supported by valid evidence, documentary or otherwise.

5) The attendance committee will ensure that the attendance records are maintained in order and that the
warning letters are issued to the defaulting learners at least twice in every semester & that in the first
week of every month for the previous month defaulters list it displayed on college notice board. If the
students are falling short of attendance while also displaying the list of defaulters declaring their
respective attendance for the month. The defaulting learners should also be called (along with
parent/guardian wherever necessary) to meet the Convener, attendance committee in the middle of the
semester with a view to make the consequences adequately clear while understanding the difficulties if
Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce
 84

any and encouraging the learner to comply with the requirement of the attendance. Needless to say that
the learners should be made aware of the provision of the ordinances for attendance at the time of
admission and an undertaking may be obtained from them (countersigned by the parent/guardian
wherever necessary) assuring regular attendance while understanding the consequences of defaulting.

6) At the end of the semester on recommendation of the attendance committee the

Principal/Director/Head of the college/Institute/ University Department shall display list of the learners
who are not allowed to keep terms, allowing them to appeal to the Principal/Director/Head of the
College/Institute/Department of the University within 3 days from the date of display of the notice. After
disposing the appeals, the Principal/Director/Head shall intimate the same to the In-charge of
Examinations/the Controller of examinations to withdraw the examination forms of such defaulting
learner under intimation to those learners ensuring that this communication reaches the concerned at
least 10 working days before the commencement of the respective examinations.

7) The learners whose terms are not granted by the college/institute/department of the University can
appeal to the controller of examinations, if desired, in a prescribed form and by paying fee prescribed by
the Management Council within 3 days from the receipt of the intimation and that the controller of
examinations shall arrange a hearing of the learners along with their concerned
Principals/Director/Heads of the Department, represented in person or through a teacher nominated by
them before the committee (one each for every faculty) nominated by the Management Council
comprising of 3 members including the convener. The respective committees shall convey their decisions
to the controller of examinations which shall be final and binding on the learners once accepted and
communicated by the controller of examinations.

(The existing Ordinances 0.119, 0.120 & 0.125 are repealed)

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Complied By: Ms.Suvarna Raikar (Course Co-ordinator) Ms. Heta Parekh & Ms. Neha Nikam (Asst Prof)
L.S.Raheja College of Arts & Commerce