VISUAL COMMUNICATION

ANSWER IN BRIEF
DEFINE VISUAL COMMUNICATION AND ITS
IMPORTANCE IN MASS MEDIA

Introduction:
Visual communication is the use of images, symbols, and other
visual elements to convey information. It's important in mass media
because it helps people understand complex ideas quickly and can
grab attention effectively.
Body:
Clarity : Visual communication makes complex ideas easier to
understand. For example, a graph showing rising temperatures over
time is easier to grasp than a long paragraph explaining the same
thing.
Engagement : Visuals catch people's attention more effectively
than plain text. For instance, a colorful advertisement with pictures
is more likely to be noticed than a simple text ad.
Memorability : People tend to remember visuals better than words
alone. For example, a logo can stick in someone's mind even if they
don't remember the company's name.
Universal Language : Visuals can transcend language barriers. For
instance, a stop sign with a red octagonal shape universally
 communicates the message to stop, regardless of the viewer's
language.
Emotional Impact : Images can evoke emotions more powerfully
than words. For example, a photograph of a crying child can evoke
empathy and encourage people to donate to a charity.
Conclusion:
Visual communication plays a crucial role in mass media by making
information clearer, engaging audiences, aiding memory,
transcending language barriers, and evoking emotions effectively. It
helps messages reach and resonate with a wide audience.

EXPLAIN THE ELEMENTS OF VISUAL

COMMUNICATION.

Introduction:
Visual communication is how we share information using images,
symbols, and other visual aids. It's a way to express ideas without
using words.
Body:
Images : Pictures and photographs are a big part of visual
communication. They help convey emotions, ideas, and messages.
For example, a happy face emoji can show someone's joy.
Colors : Different colors can mean different things and evoke
different feelings. For instance, red often represents passion or
danger, while blue can convey calmness or sadness.
Typography : This is all about the fonts and styles of writing used
in visuals. A fancy, cursive font might be used for a wedding
 invitation, while a bold, blocky font might be used for a warning
sign.
Symbols and Icons : Symbols like traffic signs or emojis are
everywhere in visual communication. They represent ideas or
actions in a simple, easy-to-understand way. For example, a heart
symbol can represent love.
Layout and Design : How things are arranged on a page or a screen
can affect how we understand them. A well-designed poster will
have a clear hierarchy, with important information standing out.
Conclusion:
Visual communication is a powerful tool that helps us convey
messages quickly and effectively. By using images, colors,
typography, symbols, and layout wisely, we can communicate ideas
in a way that everyone can understand.

DESCRIBE THE USES OF VISUAL

COMMUNICATION.

Introduction:
Visual communication is the use of images, symbols, and other
visual elements to convey information.
It helps in sharing ideas, emotions, and messages in a way that is
easy to understand.
Body:
Education : Visual communication aids learning by using diagrams,
charts, and illustrations. For example, in a biology class, diagrams
help students understand the structure of a cell.
 Advertising : Companies use visual communication in ads to attract
customers. For instance, a colorful and attractive poster can grab
attention and encourage people to buy a product.
Navigation: Visual signs and symbols help in navigation, like road
signs that guide drivers or icons on websites that help users find
what they need.
Entertainment: Visual communication is crucial in entertainment,
such as movies, TV shows, and video games. These mediums use
visuals to tell stories and evoke emotions.
Design: Visual communication plays a big role in design fields like
graphic design, interior design, and fashion design. Designers use
colors, shapes, and images to create appealing and functional
products.
Social Media: Platforms like Instagram, TikTok, and Snapchat
heavily rely on visual communication for sharing photos, videos,
and memes to communicate ideas and experiences.
Conclusion:
Visual communication is everywhere in our daily lives, making
information more accessible and engaging. From education to
entertainment, it plays a vital role in how we understand and
interact with the world around us.

WRITE A NOTE ON THE HISTORY AND

DEVELOPMENT OF VISUALS.

Introduction:
 Visuals are pictures, diagrams, charts, or any images that help us
understand information easily.
They've been around for a long time and have evolved with human
communication.

Body:
Early visuals : People used drawings on cave walls to tell stories or
communicate ideas. For example, ancient cave paintings found in
Lascaux, France.
Ancient civilizations : Egyptians used hieroglyphics, which were
pictures representing words or sounds. Like drawings of birds to
mean "bird" or a symbol for "sun" to mean "sun."
Middle Ages : People started making illustrations in books to help
readers understand the text better. An example is the medieval
illuminated manuscripts where pictures were painted alongside
religious texts.
Renaissance : Artists like Leonardo da Vinci used visuals to explore
scientific ideas. His sketches of inventions and anatomy helped
people understand the world in a new way.
Invention of Photography : In the 19th century, cameras were
invented, allowing people to capture real-life visuals. The first
photograph was taken by Joseph Nicéphore Niépce in 1826.
Modern Times : With the rise of technology, visuals became even
more common. We have things like videos, infographics, and virtual
reality that help us learn and understand things better.
Conclusion:
Visuals have been a crucial part of human communication and
learning throughout history. From cave paintings to modern-day
 videos, they help us share information and ideas in a way that
everyone can understand.

HOW DOES LANGUAGE CONTRIBUTE TO VISUAL

COMMUNICATION?

Introduction:
Language plays a big role in how we communicate visually.
It helps to give meaning to what we see and helps us understand
the world around us.
Body:
Words Describe Visuals : We use words to explain what we see.
For example, saying "big tree" helps someone understand the size
of a tree in a picture.
Instructions and Signs : Language is used in signs and instructions
to tell us what to do or where to go. Like a sign saying "exit" helps
us know where to leave a building.
Emotions and Feelings : Words express emotions that add to visual
communication. Saying "happy" next to a smiling face helps us
understand the emotion.
Context : Language helps provide context to visuals. For instance, a
caption under a photo can explain what's happening or why it's
important.
Clarity : Using clear language helps avoid misunderstandings in
visual communication. For example, clear labels on diagrams help
people understand them better.
Conclusion:
In visual communication, language is like a guide that helps us
understand what we see by giving meaning, context, and
instructions. Without language, visuals might be confusing or hard
to understand.

DISCUSS VISIBLE CONCEPTS, SUCH AS PLANS,

CHARTS, MAPS, AND CHRONOLOGIES IN VISUAL
COMMUNICATION.

Intro:
Visual communication involves using images, charts, maps, and
timelines to share information.
These visuals help make complex ideas easier to understand.
Body:
Plans : Plans are like maps for buildings or cities. They show where
things are and how they're organized. For example, a floor plan of a
house shows where each room is located.
Charts : Charts are visual representations of data. They help us see
patterns and trends. For instance, a bar chart can show how many
people like different flavors of ice cream.
Maps : Maps are drawings of places, like countries or cities. They
show roads, rivers, and landmarks. For example, a world map helps
us see where countries are located in relation to each other.
Chronologies: Chronologies are timelines that show events in
order. They help us understand the sequence of events. For
 instance, a timeline of a famous person's life shows when
important events happened.
Conclusion:
Visual communication uses plans, charts, maps, and chronologies
to make information clear and easy to understand.
By using these visuals, we can share ideas and data more
effectively.

WHAT ARE INVISIBLE CONCEPTS IN VISUAL

COMMUNICATION? PROVIDE EXAMPLES.

Intro:
In visual communication, some important ideas aren't things we can
see right away. These hidden concepts help us make sense of what
we see.
Body:
Context: This is like the background story of a picture. For example,
if you see a person in a raincoat, you might guess it's raining.
Emotions: Even though we can't see feelings directly, pictures can
make us feel happy, sad, or scared. Like when a sad face in a
cartoon makes us feel sad too.
Culture: Different places have different meanings for symbols and
images. For instance, the color red might mean luck in one place
and danger in another.
 Perception: People can see the same thing but think about it
differently. Like some seeing a glass as half full while others see it
as half empty.
Intentions: Sometimes, what a picture is trying to say isn't obvious.
For instance, a poster might look like an ad, but it could be trying to
tell us something important instead.
Conclusion:
Visual communication has more going on than just what we see.
Ideas like context, emotions, culture, perception, and intentions
help us understand pictures better.

EXPLAIN GESTALT THEORY IN VISUAL

COMMUNICATION.

Introduction:
Gestalt theory is a way to understand how people see and interpret
things in visual communication.
It says that our minds organize what we see into patterns and
groups to make sense of the world.
Body:
● Principles of Gestalt Theory:
Similarity: Things that look alike are grouped together. For
example, in a picture of colored circles, we group the red circles
together and the blue circles together.
 Proximity: Things that are close together are seen as a group. If you
see a bunch of stars in the sky, you might group the ones that are
close to each other.
Continuity: Our minds prefer continuous and smooth lines or
patterns. For instance, if you see a broken line, you might still see it
as one continuous line.
Closure: We tend to see complete shapes even if parts of them are
missing. For example, if you see a circle with a small part missing,
you still perceive it as a circle.
● Application in Visual Communication:
Logo Design: Designers use Gestalt principles to create logos that
are easy to understand and memorable. For instance, the FedEx
logo cleverly uses negative space to create an arrow between the
"E" and "x".
Web Design: Web designers arrange elements on a webpage using
Gestalt principles to guide users' attention and make the layout
more visually appealing and understandable.
Conclusion:
Gestalt theory helps us understand how our minds organize visual
information. By applying its principles, designers can create
effective and engaging visuals in communication, making it easier
for people to understand and interpret messages.

EXPLAIN CONSTRUCTIVISM THEORY IN DETAIL.

Intro:
 Constructivism is a theory about how people learn and understand
things.
It says that people create their own knowledge through
experiences and thinking.
Body:
People learn by doing things and thinking about them.
Example: If you want to learn to ride a bike, you have to try it
yourself.
Constructivism says learning is active, not just taking in information.
Example: When you build a model airplane, you learn about how
airplanes work.
It believes that everyone's understanding is unique.
Example: Two students might learn about the same topic in
different ways because they have different experiences.
Constructivism says that learning happens best in real-life
situations.
Example: Learning about cooking is easier when you actually cook,
not just read about it in a book.
Teachers should encourage students to think, question, and
explore.
Example: Instead of just telling students the answer, a teacher
might ask them to figure it out themselves.
Conclusion:
Constructivism is about learning through experiences, thinking, and
doing.
It says that people create their own understanding of the world
around them.
Teachers play a big role in helping students construct their
knowledge by guiding them and encouraging active learning.
EXPLAIN GESTALT THEORY WITH DIAGRAMS.

Introduction :
Gestalt theory is a way of understanding how our minds organize
what we see. It says we don't just see individual parts; we see the
whole picture.

Principles of Gestalt:
Figure-Ground: We see objects as either standing out (figure) or
fading into the background (ground).

Similarity: We group things that look alike.

Proximity: We group things that are close together.

Continuity: We see smooth, continuous lines and patterns.

Closure: Our brains fill in missing parts to make complete shapes.

 Symmetry: We prefer things that are balanced and symmetrical.

Example:
Think of a logo like the Olympic rings. Even though they're separate
rings, we see them as one connected symbol. That's Gestalt in
action!
Conclusion
Understanding Gestalt helps designers make things that are easy
to understand and pleasing to look at. It's like knowing the tricks
our brains play on us when we see things.

DESCRIBE COLOUR THEORY AND ITS

SIGNIFICANCE IN VISUAL COMMUNICATION.

Introduction:
Color theory is about understanding how colors work together and
how they affect people's feelings and perceptions.
 It helps in choosing the right colors to create visually appealing
designs and communicate messages effectively.
Body:
Primary Colors:

These are red, blue, and yellow. They can't be made by mixing
other colors.
Example: A painter mixes red and blue to create purple.

Secondary Colors:
Made by mixing primary colors: green, orange, and purple.
Example: Mixing yellow and blue creates green.

Color Harmony:
It's about combining colors in a pleasing way.
Example: Using complementary colors (opposite on the color
wheel) like blue and orange for contrast.

Warm and Cool Colors:

Warm colors (red, orange, yellow) create a sense of energy and
warmth.
Cool colors (blue, green, purple) evoke calmness and tranquility.
Example: A beach scene with warm yellows and oranges for the
sunset.

Color Psychology:
Colors can evoke different emotions and reactions.
Example: Red can symbolize passion or danger, while blue can
represent calmness or trust.
Conclusion:
Color theory is crucial in visual communication as it helps designers
choose colors wisely to convey messages effectively and evoke
desired emotions from the audience.

HOW DO COLOURS IMPACT PSYCHOLOGICAL

RESPONSES IN VISUAL COMMUNICATION?

Intro:
Colors affect how we feel and react when we see them.
They can make us feel happy, calm, excited, or even sad.
Body:
Color Associations:
Certain colors have meanings attached to them. For example, red
can make us feel energetic and passionate, while blue can make us
feel calm and relaxed.
Cultural Influence:
Different cultures can see colors in different ways. For instance, in
some cultures, white represents purity and peace, while in others, it
can symbolize mourning.
Attention Grabbing:
Bright colors like red and yellow can catch our attention quickly,
which is why they're often used in advertisements or warning signs.
Emotional Response:
 Colors can evoke emotions. For instance, a painting with lots of
vibrant colors might make us feel happy and lively, while a
grayscale image might feel more somber.
Color Combinations:
How colors are combined can also affect our feelings. For example,
complementary colors (colors opposite each other on the color
wheel) can create contrast and make elements stand out.
Conclusion:
Colors play a big role in how we perceive and respond to visual
communication.
Understanding the psychological impact of colors can help
designers and communicators convey the right message and evoke
the desired emotions in their audience.

DISCUSS THE ELEMENTS OF DESIGN IN VISUAL

COMMUNICATION. - (REFER TO THE MASTERING
THE ART OF DESIGN NOTES)

Line:
Lines are like paths or borders.
They can be straight, curved, thick, or thin. They guide the viewer's
eye and create shapes.
Shape:
Shapes are formed when lines meet.
They can be geometric (like circles or squares) or organic (like
leaves or clouds).
Color:
 Color adds emotion and interest to designs.
It can convey moods or feelings and grab attention.
Texture:
Texture is how something feels or looks like it feels.
It can be rough, smooth, shiny, or dull.
Texture adds depth and realism to designs.
Value:
Value refers to the lightness or darkness of colors.
It creates contrast and helps elements stand out from each other.
Space:
Space is the area around and between elements in a design.
It can be positive (filled with elements) or negative (empty).
Space helps create balance and hierarchy.
Form:
Form is the three-dimensional aspect of objects.
It gives them volume and shape.
Forms can be geometric (like cubes) or organic (like fruits).

NAME SOME TOOLS AND MEDIUMS USED IN

VISUAL COMMUNICATION.

Intro:
Visual communication is all about sharing ideas and information
through images, symbols, and other visual elements. There are
various tools and mediums that help in conveying messages
effectively.
Body:
Graphics Software:
These are computer programs used to create and edit visual
elements. Examples include Adobe Photoshop, Illustrator, and
CorelDRAW.
Photography:
Taking pictures with cameras or smartphones is a common way to
communicate visually. For instance, posting images on social media
platforms like Instagram or using them in presentations.
Video:
Videos combine moving images, sound, and sometimes text to
convey messages. YouTube, TikTok, and educational videos are
examples of visual communication through videos.
Infographics:
These are visual representations of data or information, often used
to make complex ideas easier to understand. They can be found in
newspapers, websites, and presentations.
Charts and Graphs:
Visual representations of numerical data, like bar graphs, pie
charts, and line graphs. They are commonly used in reports,
presentations, and scientific research.
Signage:
Signs, symbols, and logos are used for wayfinding, branding, and
information communication in public spaces, such as airports, malls,
and roads.
Web Design:
Designing websites involves arranging visual elements like text,
images, and buttons to communicate information and create
user-friendly experiences.
Conclusion:
Visual communication uses various tools and mediums such as
graphics software, photography, video, infographics, charts/graphs,
signage, and web design to convey messages effectively through
images, symbols, and visual elements.

EXPLAIN THE ROLE OF PAINTING AND

PHOTOGRAPHY IN VISUAL COMMUNICATION.

Introduction:
Painting and photography are two important forms of visual
communication.
They both play significant roles in conveying messages, ideas, and
emotions through images.
Body:
● Painting:
Paintings are created by artists using brushes, colors, and various
techniques.
They allow artists to express their thoughts, feelings, and
imagination.
For example, famous paintings like the Mona Lisa or Starry Night
communicate complex emotions and stories without words.
Paintings can be realistic or abstract, capturing scenes from real life
or representing ideas symbolically.
● Photography:
Photography involves capturing images using a camera and light.
 It allows people to freeze moments in time and preserve memories.
For instance, family photographs document important events like
birthdays and weddings.
Photography can also be used in journalism to convey news and
stories through powerful images.
Conclusion:

Both painting and photography are essential tools in visual

communication.
They enable people to express themselves creatively and share
their perspectives with others.
Whether through the strokes of a brush or the click of a camera,
these visual arts enrich our lives and enhance our understanding of
the world around us.

HOW ARE FILM AND TELEVISION UTILISED IN

VISUAL COMMUNICATION?

Introduction:
Film and television are important tools in visual communication.
They use moving images, sounds, and sometimes words to convey
messages to the audience.
Body:
Entertainment:
Movies and TV shows entertain people. For example, a funny movie
can make us laugh.
 Education:
They teach us about different things like history, science, or even
life lessons. For instance, a documentary can educate us about
wildlife.
Advertisement:
Commercials on TV promote products and services. Like when we
see a soda commercial during a TV show.
News:
Television broadcasts news events around the world, keeping
people informed. For instance, when a news channel reports on a
natural disaster.
Storytelling:
Films and TV shows tell stories that captivate and engage
audiences. Think about your favorite movie or TV series and how it
tells a story that you enjoy.
Conclusion:
Film and television are powerful tools in visual communication
because they entertain, educate, advertise, inform, and tell stories
to audiences around the world.

WHAT IS THE SIGNIFICANCE OF

DOCUMENTARIES IN VISUAL COMMUNICATION?

Introduction:
Documentaries are important in visual communication because they
show real-life events, people, and places.
 They use images and sounds to tell stories about the world around
us.
Body:
Education:
Documentaries teach us about different cultures, historical events,
and social issues. For example, a documentary about wildlife can
teach us about animals and their habitats.
Awareness:
They raise awareness about important topics like climate change,
poverty, and human rights. For instance, a documentary about
pollution can make people aware of the environmental problems.
Perspective:
Documentaries show different viewpoints and perspectives on
issues, helping us understand them better. An example is a
documentary about refugees, which can show us their struggles
and challenges.
Inspiration:
They inspire people to take action or make a difference in the world.
For example, a documentary about a person overcoming adversity
can motivate others to do the same.
Record Keeping:
Documentaries serve as a record of events and people for future
generations to learn from. For instance, a documentary about a
historical event preserves its memory for future viewers.
Conclusion:
Documentaries play a vital role in visual communication by
educating, raising awareness, providing different perspectives,
inspiring action, and preserving history. They help us understand
the world better and motivate us to make positive changes.
DESCRIBE THE PROCESS OF SCRIPTWRITING
AND VISUALISATION.

Introduction:
Scriptwriting is like writing a story for a movie or TV show.
Visualization means imagining what the story will look like on
screen.
Body:
● Scriptwriting:
Start with an idea for a story.
Decide who the characters are and what they want.
Write dialogue (what characters say) and action (what they do).
Divide the story into scenes, like chapters in a book.
Example: If you're writing a script about a detective solving a
mystery, you'd think about the clues they find and the suspects
they meet.
● Visualization:
Imagine how each scene will look visually.
Think about the setting (where the scene takes place) and how it
looks.
Consider the camera angles and shots (like close-ups or wide
shots).
Picture how characters move and interact with each other.
 Example: If the detective is in a dimly lit room searching for clues,
you'd imagine how the shadows fall and how the detective's
expressions change as they discover something important.
Conclusion:
Scriptwriting and visualization work together to bring a story to life
on screen.
By writing a script, you create the blueprint for the movie or show.
Visualization helps you see how the story will unfold visually,
making it easier for directors and actors to bring it to life.

DISCUSS THE ROLE OF COMICS AND

CARTOONS IN VISUAL COMMUNICATION.

Introduction:
Comics and cartoons are like pictures with words that tell stories
and share ideas.
They are everywhere, from newspapers and books to TV shows
and the internet.
Body:
Entertainment : Comics and cartoons are super fun! They make us
smile, laugh, and sometimes even cry.
Example: Think about your favorite comic strip or cartoon character.
Don't they make you happy?
Education : We can learn cool stuff from comics and cartoons. They
teach us about science, history, and important things in life.
Example: Have you ever read a comic about dinosaurs or watched a
cartoon that taught you how to be a good friend?
 Advertisement : Sometimes, comics and cartoons help sell things.
They make products look cool and make us want to buy them.
Example: Have you seen a cartoon character on a cereal box or in a
TV commercial? They're there to make you want to eat that cereal!
Talk: Comics and cartoons can talk about big stuff like politics and
how people feel about the world.
Example: Have you ever seen a cartoon making fun of a famous
person or talking about a big news story? That's what they do.
Easy to Understand: Even if you don't know a lot of words, you can
still understand comics and cartoons because they use pictures.
Example: Even if you can't read all the words in a comic, you can
still understand the story by looking at the pictures.
Conclusion:
Comics and cartoons are awesome! They make us happy, teach us
things, sell us stuff, and help us talk about important stuff. Plus,
they're easy for everyone to understand because they use pictures.

EXPLAIN THE MEANING AND IMPORTANCE OF

DIGITAL IMAGES.

Introduction:
Digital images are pictures made up of tiny dots called pixels.
They can be viewed on electronic devices like computers, phones,
and cameras.
Body:
● Meaning of Digital Images:
 Digital images are like electronic versions of photographs or
paintings.
They are made up of pixels, which are tiny colored dots that form
the image you see on a screen.
These images can be created, edited, and shared using computers
and other digital devices.
● Importance of Digital Images:
Communication: Digital images help people convey messages
visually, like sharing photos on social media or including images in
presentations.
Preservation: They allow us to store memories digitally, like family
photos or important documents, without worrying about damage or
loss.
Creativity: Digital images are essential in art, design, and
entertainment industries, allowing artists to create stunning visuals
for movies, video games, and advertisements.
Education: They enhance learning by providing visual aids in
textbooks, online courses, and presentations, making complex
topics easier to understand.
Conclusion:
Digital images are electronic pictures made of pixels, which play a
vital role in communication, preservation, creativity, and education.
HOW ARE ANIMATION AND VFX USED IN VISUAL
COMMUNICATION?

Intro:
Animation and VFX are like special tools for making moving
pictures. They help a lot in telling stories and showing things in a
more interesting way.
Body:
Making stories fun: Animation and VFX help in making cartoons,
movies, and ads by making characters move and look real.
Example: Think about how characters like Elsa from "Frozen" or
Simba from "The Lion King" move and talk so smoothly. That's
thanks to animation and VFX.
Making things look cool: They make pictures look awesome and
grab your attention.
Example: In superhero movies, when Iron Man flies or Spider-Man
swings, those cool effects are made using VFX.
Explaining things easily: Animation and VFX can explain difficult
ideas by showing them in a simple way.
Example: Imagine a video showing how a volcano erupts or how
our heart pumps blood. Animation makes it easy to understand.
Taking you to new worlds: They make you feel like you're in a
different place or time.
Example: In video games or VR, animation and VFX create worlds
that feel real, like exploring a magical forest or traveling to space.
Conclusion:
Animation and VFX are like magic tricks that make stories fun,
pictures cool, ideas easy to get, and take you on amazing
adventures.
DISCUSS THE CORRELATION BETWEEN
NEWSPAPERS AND VISUAL COMMUNICATION.

Introduction:
Newspapers and visual communication have a close relationship.
They work together to convey information to readers in a way that
is easy to understand.
Body:

Newspapers use visual elements like photographs, illustrations,

and graphs to complement written articles.
For example, a newspaper article about a new scientific discovery
might include a graph to illustrate the data.
Visuals help grab readers' attention and make the information more
engaging and memorable.
For instance, a striking photograph on the front page can draw
people into reading the article.
Visuals in newspapers also aid in conveying complex ideas quickly.
For instance, a map can show readers where an event took place,
making it easier to understand the context.
In today's digital age, newspapers utilize visual communication
even more, with online articles incorporating videos, interactive
graphics, and animations.
For example, a news website might include a video interview with a
key figure mentioned in an article.
Conclusion:
Newspapers and visual communication go hand in hand to inform
and engage readers.
 Visuals enhance the reading experience by providing context,
making information easier to grasp, and attracting attention.
In today's multimedia landscape, newspapers continue to evolve by
incorporating a variety of visual elements to effectively
communicate with their audience.

EXPLAIN THE IMPACT OF ADVERTISEMENTS

THAT USE HIGH-QUALITY, CRISP VISUALS.

Introduction:
Ads with really good pictures and videos make a big difference.
They make us want to look and pay attention to them.
Body:
Gets Noticed:
When ads have clear, nice pictures, we notice them more. Think
about seeing a cool picture in a magazine that makes you stop and
look.
Makes Us Like It:
Good pictures and videos make us feel good about whatever
they're showing. For example, if an ad shows a yummy-looking
pizza, we might start craving it.
Seems Trustworthy:
When ads look really good, we're more likely to believe what
they're saying. For instance, if a phone ad has clear, sharp images,
we might think the phone is really good.
Conclusion:
So, ads with great visuals are important because they grab our
attention, make us feel good, and seem more believable

WHAT IS THE USE AND SIGNIFICANCE OF

PHOTOJOURNALISM?

Intro:
Photojournalism uses pictures to tell news stories.
It helps people see and understand what's happening in the world.
Body:
Shows Important Events: Photojournalism captures events like
protests, natural disasters, or celebrations so people can see what's
happening. For example, a photo of firefighters rescuing people
from a burning building shows their bravery.
Teaches About Issues: It helps people learn about important
problems like poverty, pollution, or wars. If you see a photo of a
starving child, it helps you understand why it's important to help
people in need.
Preserves Memories: Photos keep memories of important moments,
like weddings, graduations, or historical events. Looking at a photo
of your first day of school can bring back memories and make you
smile.
Makes Us Feel: Photos can make us feel sad, happy, or angry,
helping us connect to the stories they tell. When you see a photo of
 a family reuniting after a long time apart, it makes you feel happy
for them.
Holds Leaders Accountable: Sometimes, photos show when
leaders or powerful people do something wrong, and this can make
them change their actions. If a photo shows pollution from a factory
harming the environment, it can make people demand change.
Conclusion:
Photojournalism is important because it shows events, teaches
about problems, preserves memories, makes us feel, and holds
leaders accountable.
It helps us understand the world and care about what happens in it.

DISCUSS THE CONTRIBUTION OF FOLK AND

PERFORMING ARTS IN VISUAL COMMUNICATION.

Intro:
Folk and performing arts are like storytelling through pictures,
movements, and sounds.
They help us understand things in a fun and colorful way.
Body:
Culture Keeper: These arts keep old stories and traditions alive. For
example, think of dances or songs from your grandparents' time
that are still performed today.
Fun Learning: They make learning enjoyable. Imagine watching a
play that teaches you about history without feeling like you're in
school!
 Everyone Can Understand: They use simple ways to explain things.
Like a funny puppet show that teaches us about taking care of our
planet.
Party Time: These arts are a big part of parties and special days.
Picture the lively dances and music at a wedding or a birthday
celebration.
Conclusion:
Folk and performing arts are like colorful books that keep our
culture alive, teach us in fun ways, make things easy to understand,
and add joy to our celebrations.

EXPLAIN THE ETHICS INVOLVED IN THEATRE.

Introduction:
Ethics in theatre means doing what's right and fair when making,
performing, and watching plays.
Body:
Treating everyone with respect:
Actors, directors, and audience members should treat each other kindly
and fairly, just like how you treat your friends.
Example: Actors should respect each other's boundaries during
rehearsals and performances.
Honesty:
People in theatre should be truthful and honest in their work.
Example: Actors should perform honestly, not pretending to be someone
they're not.
 Diversity and inclusion:
Theatre should represent different people and their stories fairly.
Example: Casting actors from different backgrounds to accurately portray
diverse characters.
Respecting intellectual property:
Using other people's ideas or work in theatre should be done with
permission and credit given.
Example: Not copying someone else's play without asking or giving them
credit.
Conclusion:
Ethics in theatre is about being fair, honest, and respectful to
everyone involved, and making sure everyone's stories are
represented properly.

HOW DOES LANGUAGE AND CULTURE

INFLUENCE VISUAL COMMUNICATION?

Introduction:
Visual communication means sharing ideas or information using
images, symbols, and signs instead of words.
Language and culture affect how people see and understand these
visuals.
Body:
Language and Words:
Every language has its own words to describe things, which influences
how people think about them.
For example, in English, the word "dog" brings up a mental picture of a
four-legged pet, but in another language, the word might bring up a
different image or feeling.
Symbols and Their Meanings:
Symbols, like pictures or gestures, stand for something else. But what
they stand for can change depending on where you are and who you're
talking to.
For instance, a "thumbs up" might mean "good job" in one place but "not
good" in another.
Culture's Role:
Culture is the way of life of a group of people, and it affects how they
understand the world.
For example, the color red might mean love in one culture but luck in
another.
Visual Designs:
The way things look, like colors, shapes, and patterns, is also influenced
by culture.
Think about how a menu at a fast-food restaurant looks different from a
menu at a fancy restaurant. The design matches the culture and
audience.
Conclusion:
Language and culture are like glasses through which we see and
understand visual communication. They shape what we see, how
we see it, and what we think about it.
Being aware of these influences helps us communicate better
across different languages and cultures.
DISCUSS THE ROLE OF IMAGES AND MESSAGES
IN VISUAL COMMUNICATION

Introduction:
Visual communication uses images and messages to convey
information.
Images and messages work together to help people understand
and interpret what they see.
Body:
Images play a big role in visual communication because they grab
people's attention quickly.
Messages provide additional information and context to the images.
Together, images and messages create a powerful way to
communicate ideas, feelings, and information.
Think about a poster advertising a concert: the image shows the
band performing, while the message tells you when and where the
concert is happening.
Conclusion:
Images and messages work hand in hand to make visual
communication effective.
By using both effectively, communicators can convey their ideas
clearly and engage their audience more effectively.
EXPLAIN THE SIGNIFICANCE OF SIGNS AND
SYMBOLS.

Intro:
Signs and symbols help us understand things without using words.
Body:
Quick Messages : They tell us things fast, like a red light means
stop.
Everybody Gets It : Many signs and symbols are known
everywhere, so everyone understands them, like a heart for love.
Show the Way : They point us in the right direction, like exit signs.
Keep Us Safe : Symbols warn us about dangers, like a skull on
poison.
Meaningful : Some symbols represent ideas or feelings, like a
thumbs up for approval.
Help Us Remember : Symbols can help us remember stuff, like a
picture of a book for learning.
Conclusion:
Signs and symbols are super important because they help us
communicate, stay safe, and understand each other easily.
HOW DOES AUDIENCE BEHAVIOUR AFFECT
VISUAL COMMUNICATION?

Intro:
Understanding how audiences behave is important for making sure
visual messages are clear and easy to understand.
Body:
Paying attention: When people look at things, they need to focus
on them to understand. If they're not paying attention, they might
miss important details. For example, if you're watching a movie but
you're also checking your phone, you might not catch important
scenes.
Making sense: Different people see things differently. What makes
sense to one person might be confusing to another. For instance, if
someone who doesn't know much about computers sees a
technical diagram, they might not understand it.
Getting interested: If something looks cool or grabs your interest,
you're more likely to pay attention to it. For instance, if you're
scrolling through social media and you see a funny picture, you'll
probably stop to look at it.
Feeling emotions: Pictures and videos can make you feel things. If
you see something sad, you might feel sad too. If you see
something funny, you might laugh.
Conclusion:
The way people behave when they see things affects how well
visuals communicate. It's important to think about what the
audience will pay attention to, what they'll understand, what will
interest them, and how they'll feel when designing visual
messages.
WHAT IS CITIZEN JOURNALISM? EXPLAIN IN
DETAIL WITH EXAMPLES.

Introduction:
Citizen journalism is when regular people, not professional
journalists, report news and share information. It's like you
becoming a reporter, capturing what's happening around you, and
sharing it with others.
Body:
Anyone Can Do It:
You don't need fancy equipment or a journalism degree. As long as you
have a way to capture what's happening (like a smartphone), you can be
a citizen journalist.
Different Perspectives:
Citizen journalists often cover stories that traditional media might miss.
They bring diverse viewpoints and experiences to the news, giving a
broader picture of events.
Instant Reporting:
Since citizen journalists are often at the scene when news breaks, they
can report on events in real-time. This means you might hear about
something happening before it's on the news.
Social Media:
Platforms like Twitter, Facebook, and YouTube have made it easy for
anyone to share news instantly. These platforms are where a lot of
citizen journalism happens.
Example
Natural Disasters: When hurricanes, earthquakes, or other disasters
strike, people often share firsthand accounts of the damage and
 relief efforts on social media. This provides valuable information to
affected communities and aid organizations.
Local Events: Citizen journalists cover everything from local council
meetings to neighborhood events. They provide insights into
community issues that might not get much attention from
mainstream media.

DISCUSS THE CONCEPT OF CONTENT GOING

VIRAL ON SOCIAL MEDIA.
Introduction:
Content going viral on social media means that it spreads rapidly
and widely across various platforms.
It's like when a video, picture, or post becomes super popular and
lots of people see it and share it with others.
Body:
It's usually because it's interesting, funny, shocking, or relatable.
People share it with their friends and followers, who then share it
with more people.
Social media algorithms might also promote it if it gets a lot of
likes, comments, and shares quickly.
It can make the creator famous or popular overnight.
It can also spread false information or rumors if people share it
without checking if it's true.
Conclusion:
Content going viral on social media is when something becomes
really popular and gets shared by lots of people.
EXPLAIN THE RELATIONSHIP BETWEEN SOCIAL
MEDIA AND VISUAL COMMUNICATION.

Intro:
Social media and visual communication are closely connected in
today's digital world.
Social media platforms heavily rely on visual content to engage
users and convey messages effectively.
Body:
Social media platforms like Instagram, Facebook, and TikTok
prioritize visual content such as images, videos, and infographics.
People are more likely to engage with posts that include
eye-catching visuals rather than plain text.
Visual communication helps convey complex ideas quickly and
effectively.
For example, a restaurant posting mouth-watering images of their
dishes on social media instantly communicates the quality and
appeal of their food.
Visual elements like logos, color schemes, and graphics are
essential for building a brand's identity on social media.
Conclusion:
In conclusion, social media relies heavily on visual communication
to engage users, convey messages effectively, and build brand
identity. Visual content plays a crucial role in capturing attention,
communicating ideas, and establishing a strong online presence in
today's digital landscape.
 SHORT NOTES
ZONE OF PROXIMAL DEVELOPMENT
Imagine you're on a path of learning, like a journey.
Your current skills are like the path you've already walked.
The ZPD is the next part of the path just ahead, where you need a
little help to move forward.
It's like having a guide who knows the path well and can show you
the way.
With their help, you can explore new areas of learning that you
couldn't reach on your own.
So, the ZPD is like a bridge between what you can do
independently and what you can achieve with assistance

DEFINE HUE VALUE AND SATURATION

Hue: Think of hue as the color itself. It's what you call red, blue,
green, etc. Hue tells you which color you're looking at.
Value: This is how light or dark a color is. If you add white or black
to a hue, you change its value. Lightening a color makes it higher in
value, while darkening it makes it lower.
Saturation: Saturation is about how intense or vibrant a color is. A
fully saturated color is really bright and strong, while a desaturated
color is more muted or grayish.
So, in simple terms, hue is the color name, value is how light or
dark it is, and saturation is how vibrant or muted it appears.
PSYCHOLOGICAL IMPLICATION OF COLOURS
BLUE , YELLOW , GREEN , PURPLE , GREY.

Blue:
Calming and peaceful.
Often associated with stability and trustworthiness.
Can promote relaxation and reduce stress.
Yellow:
Cheerful and optimistic.
Often linked to happiness and energy.
Can stimulate creativity and enhance focus.
Green:
Represents nature and growth.
Associated with harmony and balance.
Can evoke feelings of freshness and renewal.
Purple:
Symbolizes luxury and creativity.
Often associated with royalty and spirituality.
Can stimulate imagination and encourage introspection.
Grey:
Neutral and practical.
Often associated with sophistication and professionalism.
Can evoke feelings of calmness and detachment.
RULE OF THIRD

Divide:
Imagine your picture divided into 9 equal parts with two equally
spaced horizontal lines and two equally spaced vertical lines, like a
tic-tac-toe board.
Placement:
When you're taking a picture, try to place the important elements
along these lines or at the points where they intersect.
Balance:
This helps create a balanced and visually appealing composition
rather than putting everything right in the center.
Examples:
For instance, if you're taking a photo of a sunset, you might place
the horizon along one of the horizontal lines rather than right in the
middle.
Experiment:
Don't worry if it feels weird at first. Experimenting with different
placements will help you find what looks best for your picture.

COLOUR WHEEL

Introduction
Imagine a big circle divided into sections, like a pie. Each section
has a different color.
The colors in the wheel are arranged in a specific order.
 Colors next to each other are similar, and colors opposite each
other are very different.
It helps artists and designers pick colors that look good together.
You can use it to understand how colors relate to each other and
create different moods or effects in art or design.
Types of colors on the wheel:
Primary colors: These are the main colors—red, blue, and yellow.
Secondary colors: Made by mixing two primary colors—orange,
green, and purple.
Tertiary colors: Made by mixing a primary color with a neighboring
secondary color.
Example:
If you mix red and blue, you get purple.
If you mix blue and yellow, you get green.
If you mix red and yellow, you get orange

VISUAL TOOLS IN MARKETING AND

ADVERTISING.

Visual tools in marketing and advertising are like pictures, videos,

or graphics that companies use to catch people's attention.
They help show off products or ideas in a way that's easy to
understand.
Imagine seeing a yummy burger in an ad - that's a visual tool
making you hungry!
These tools make it easier for companies to communicate with
customers, making their messages more interesting and
memorable.
So, next time you see a cool picture or video in an ad, remember it's
a visual tool working its magic!

THANKYOU