Module 4
INTERNET MARKETING
The Unlimited Potential
AGENDA
INTRODUCTION TYPES OF INTERNET MRKETING
What is Traditional Marketing DISLPLAY ADVERTISMENT
What is Internet Marketing BANNER ADVERTISMENT
Why Internet Marketing EMAIL MARKETING
Benefits of Internet Marketing SOCIAL MEDIA MARKETING
Statistics AFFILIATE MARKETING
VIDEO MARKETING
WEBINARS
REFERRAL MARKETING
SUMMARY SEARCH ENGINE MARKETING
VIDEO EXPLAINING INTERNET MARKETING
WHAT IS TRADITIONAL MARKETING?
Traditional marketing refers to any type of
promotion, advertising or campaign that has been
in use by companies for years, and that has a
proven success rate.
Methods of traditional marketing can include
print advertisements, such as newsletters,
billboards, flyers and newspaper print ads.
INTERNET MARKETING
What is internet marketing?
“Internet marketing” is the process of building and maintaining
customer relationships through online activities to facilitate the
exchange of ideas, products, and services that satisfy the
goals of both parties.
WHY INTERNET MARKETING?
For information on a new product, service or location
If they have a question
If they are looking for help
If they want more information on certain individuals or organizations
Meeting attendants
Business contacts
General information (maybe about you…)
New employees
Available jobs
THERE ARE MANY BENEFITS OF INTERNET MARKETING
Over traditional marketing
Provides convenience
Reduces the selling cycle
Reduces the cost of sales
Reach
Fastest
Cheapest
Time is the only cost
Smartest
THE STATISTICS
Internet users :
Worldwide-3,174 M
Facebook users-More than 2 Billion users
Twitters users- nearly 300 million users
E-mail users- almost 2.4 Billion
TYPES OF INTERNET
MARKETING
TYPES OF INTERNET MARKETING
BANNER ADVERTISMENT
E-MAIL MARKETING
SOCIAL MEDIA MARKETING
SEARCH ENGINE MARKETING
REFERRAL MARKETING
AFFILIATE MARKETING
VIDEO MARKETING
DISLPLAY ADVERTISMENT
WEBINARS
EMAIL MARKETING
E-mail sent to a potential or current
customer
Involves using email to send ads,
request business, or solicit sales or
donations, and is meant to build
loyalty, trust, or brand awareness.
It's easy, effective & free for the
consumer
BANNER ADVERTISMENT
Banner ads are image-based
To attract traffic to a website
by linking to the website of the
advertiser
purpose of banner advertising
is to promote a brand and to
get visitors from the host
website
SOCIAL MEDIA MARKETING
Social media marketing (SMM) utilizes social
networking websites as a marketing tool.
The goal of SMM is to produce content that
users will share with their social network to help
a company increase brand exposure and
broaden customer reach.
REFERRAL MARKETING
Referral marketing is a process to
increase word of mouth marketing by
encouraging customers and contacts
to talk as much as possible about a
brand or product.
Online referral marketing,
using Internet marketing as a
platform, is the internet-based
approach to traditional referral
marketing.
Example: www.airbnb.com
(Accommodation)
AFFILIATE MARKETING
Affiliate marketing is the
process of earning a
commission by promoting
other people's (or
company's) products. You
find a product you like,
promote it to others, and
earn a piece of the profit for
each sale that you make.
SEARCH ENGINE MARKETING
Search engine marketing (SEM) is
a form of Internet marketing that
involves the promotion of
websites by increasing their
visibility in search engine results
pages (SERPs) primarily through
paid advertising.
VIDEO MARKETING
using video to promote or market your
brand, product or service.
The simplest example of "Marketing
WITH Video" is a company adding
video to its website to summarize its
product.
DISPLAY ADVERTIMENT
It includes many different formats and
contains items such as text, images,
flash, video, and audio.
The main purpose of display advertising
is to deliver general advertisements and
brand messages to site visitors.
WEBINARS
A web-based seminar (webinar) is
a conference that is hosted in
near real-time over the Internet.
Webinars allow groups in remote
geographic locations to listen and
participate in the same
conference regardless of the
geographic distance between
them.
SUMMARY
SUMMARY
TRADITIONAL MARKETING
Any advertisement or promotion which has been done from
years.
INTERNET MARKETING
Building customers by online activities
WHY INTERNET MARKETING
People are searching for the answers of their questions.
For solution of their problem
And many more
SUMMARY
BENEFITS OF INTERNET MARKETING
Fastest
Cheapest
Time is the only cost
Smartest
Over all Internet Users
3174 Million
SUMMARY
TYPES OF INTERNET MARKETING
DISLPLAY ADVERTISMENT
Includes Text, Vedios, Flash etc.
BANNER ADVERTISMENT
Adds appears on top or side of any website.
EMAIL MARKETING
Sending mails for promoting product.
SUMMARY
SOCIAL MEDIA MARKETING
Promotions of products through social media.
AFFILIATE MARKETING
Earning commission by promoting others products.
SEO & SEM
SEO: Making your website search engine friendly.
SEM: Paying to search engines to show your website on top.
SUMMARY
VIDEO MARKETING
Promotion of products by video. E.g TV adds, 30 Seconds of
video before a video on YouTube.
WEBINARS
A web-based seminar (webinar) is a conference that is
hosted in near real-time over the Internet.
References:
Internet marketing - [PPTX Powerpoint] (fdocuments.net)
Thanks for the Gift of Your
time
Q&A
