Meetings, Speeches
Press Conferences
Foundations of Journalism
Emerson College
Fall 2012
Meetings, Speeches, Pressers
• Require the reporter to not only cover the event, but discern the
news.
• News judgment is key.
– Reporters have to find the important/newsworthy pieces of
information among what might be hours of boring/useless
discussion and debate.
• Major sources of news.
• Largely scheduled in advance.
• Considered hard news because your are covering an event.
Meetings
• When/how most organizations take care of business.
– Government
– Businesses (public corporations)
– Public services
– Other organizations
• Exercise news judgment beforehand
– What should be included?
– What’s important to look for?
– If multiple meetings, which should I attend?
• Call before “What am I going to miss?”
• Call after “What did I miss?”
Meetings
• Preparation
– What will be discussed? What would constitute news?
– Get information beforehand
• Interview/calls
• Agenda
– Do your research
• Being prepared beforehand
– Documents
– Clips
– Interviews
– Context/Background for your story
Meetings
• Keep a tight focus
– Journalists are not keeping detailed minutes.
• Focus on the key point(s) and report only those.
– No label ledes!
– Make sure that you get enough information on your key point
to write/produce a story around it.
– A lot of vague disjointed info = vague disjointed story
– Use your news judgment
Meetings
• Reporting, not just recording
– You should pay attention to what is being discussed at the
meeting, but you should also do active reporting.
• Talking to people in attendance (before, during breaks, after)
– Key players
– Audience
• Attempt to follow up with key people not in attendance
Meetings
• Pay Attention to the Audience
– Audience size
– Audience reaction
– Audience feedback/input/open mic
• Potentially good source of quotes for your piece
• Also future story ideas
Meetings
• What’s Next
– When would the action take place?
• Next steps
• How long to enact?
– If tabled, when will the vote be?
• Next steps
– What additional information do you need for
context/background?
Meetings
• Tips
– Do your homework.
• Know what you’re walking into cover.
– Write before the meeting.
• Many meetings end late/up against deadline. Have some of your
background pre-written to save you time at the end.
– Come prepared for a long night.
• Meetings can run long. Unless cleared with your editor, plan to stay for
the entire thing.
– Pay attention.
• Meetings can be boring, but something significant could happen/come
up. You don’t want to miss it.
– Get it right, even on deadline.
• Double check names, titles, details. Deadline isn’t an excuse to get
things wrong.
- Writing and Reporting the News
Speeches and Press
Conferences
• Speeches
– People want to sell themselves, their organizations or their ideas.
• May or may not have questions at the end (usually do not, but may
have media availablity.)
• One person speaking.
• Press conferences
– Announcement to pass on or are facing media’s questions.
• May be multiple people.
• Opening statement, but largely focused around taking questions.
• In both cases, speakers are looking to control a message.
Reporters need to remember this point.
Speeches and Press
Conferences
• Preparation is key.
(Do you sense a theme? Interviews, covering events, meetings,
speeches, press conferences - good journalists are always
prepared.)
• Not just covering what a person says - but what is news worthy.
– Is it the remarks?
– Is it answer to a question after the speech?
– Is it the event that necessitated a press conference?
– Do not just buy into what a person wants you to repeat.
Speeches and Press
Conferences
• As with meetings, information will not likely be structured in the
inverted pyramid. You have to determine what is key.
• Notes should not be a transcript.
• If possible, see if you can try to set up a brief post-event one-on-
one in advance.
Speeches
• Depending on the circumstances, advance copies of a speech
may be available in advance.
– Usually NOT for circulation/publication.
– Make sure you still follow the speech in case of changes/going off
script.
– Confirm quote with the final version.
• Other times, a source can give you an idea of what to expect
from a speech beforehand.
Press Conferences
• You will often have to ask questions in front of people.
– Sometimes a lot of people
• Not just the speaker, but your peers, an audience, etc.
• You might get nervous, but you CANNOT let this prevent you
from asking necessary questions.
– Find a way to get over those nerves.
– Preparation is a good way.
• Well thought out, articulate questions.
– Concise, clear and to the point.
Follow Up
• Contact other parties involved/mentioned for comment.
• Verify facts.
• Get additional information for background and context.
• You will almost ALWAYS have to do more reporting that just
showing up at the event, sitting and listening.
Writing
• Don’t clutter your lede.
– Most newsworthy element(s) only.
• DO NOT USE A LABEL LEDE.
– News is almost ALWAYS what was said, not the event itself
• News judgment
– What is usually most important off a speech or press conference is
who spoke and what (newsworthy) point the person made.
– Where the speech was given, attendance goes lower
– You still needed lede support.
Additional
• Know the issues going in.
• Prepare.
• Write early when possible
• Pay attention to the audience.
• Come early, stay late.
• Look for key actions.
- Writing and Reporting the News (p. 286)
