Syllabus (BBA Program)

Department of Business Administration

Faculty of Business Studies

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 General Education Courses

GED-101: Basic English Language

The course aims at developing proficiency in speaking, listening, reading, and writing of
English.
The course seeks to provide training in the four basic skills of English: listening,
speaking, reading and writing. It also includes contextual grammar with a learner focus.
The grammatical components will be covered in an integrative and holistic way and
addressed basically through reading, writing, and speaking, with meaning-focused
activities. Basic grammar components are: tenses, articles, prepositions, clauses,
grammatical errors, sentence variety and style, conditionals, transformation, word
transcription, intonation and stress. Reading Skill: strategies of reading, scanning,
skimming, predicting, inference, generating ideas through purposive reading, and reading
for fluency. Writing skills: Principles of effective writing; organization, planning and
development of writing; paragraph writing of various types. Listening Skills: listening to
various types for main idea, specific information, understanding announcements,
understanding instructions, identifying intonations, and identifying minimal sound
differences. Speaking skills: introducing, greetings, thanking, apologizing, giving
directions, practicing dialogue.
Reference Books:
1. Hall, Nick and Shepheard, John, The Anti-Grammar Grammar Book, Longman,
2. Woolard, George C., Grammar with Laughter, Language Teaching Publication,
3. Raymond and Murphy, English Grammar in USE, Cambridge University Press,
4. Noble, Islam Md. Hashanat, Easy Ways of Speaking English – Professor’s Publication,
Dhaka
5. Harmer, Jeremy and Rossner, Richard, More Than Words Book 1, Longman,
6. Strauch, Ann O., Bridges to Academic Writing, Cambridge University Press,

GED-102: Fundamentals of Computer

This course is a broad introduction to the use of computers as tools for creativity,
communications, and organizing information. We do not assume that you have any
previous computer experience, but even those students who are already advanced
computer users will find activities to challenge them. In addition to learning the technical
fundamentals of computer use, it will build skills in researching information, making
appropriate ethical choices about the use of computers, and using technology.
Topics to be covered in this course are: Introduction to Computer System, Number
System & Coding, Operating System, Input & Output Devices, File & File Processing,
Business Data Processing, Database Management System, Information Technology, The
Internet, E-Business & E-Commerce in Details, Data Communication & Computer
Network, The Multimedia, and Application Software Packages.
Textbook:
Computer & Information Systems by [Link] & [Link], 8/E (or latest
Edition).McGraw Hill Inc.
Reference Book:
Computer Architecture: A Quantitative Approach by J.L. Hannessy, 4/E(or latest
edition). [Link].

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GED-103: Functional English
This course provides a study on the skills in English i.e. reading, writing, listening and
speaking. The course emphasizes the practice of pronunciation, speed-reading, and
effective writing and listening.
This course provides a study on the skills in English i.e. reading, writing, listening and
speaking. The course emphasizes the practice of pronunciation, speed-reading, and
effective writing and listening. The course content also includes the grammar parts -
revision of tenses, use of idioms, modals, use of linking words, use of suffixes and
prefixes, synonyms and antonyms, words with multi names. Reading parts include the
skills in skimming, scanning, selecting information. Speaking includes sharing ideas,
practicing dialogue; story telling; effective oral presentation. Writing parts include
planning, outlining, organizing ideas, topic sentences, paragraph writing, writing
compositions, job applications, CVs. It also stresses on correction of spelling, grammar
and usage.
Reference Books:
1. Hall, Nick and Shepheard, John, The Anti-Grammar Grammar Book, Longman,
2. Woolard, George C., Grammar with Laughter, Language Teaching Publication,
3. Raymond and Murphy, English Grammar in USE, Cambridge University Press, UK
4. Noble, Islam Md. Hashanat, Easy Ways of Speaking English – Professor’s Publication,
Dhaka
5. Hashanat, Islam Md., Effective Business Communication, Friend’s Book Corner,
Dhaka
6. Harmer, Jeremy and Rossner, Richard, More Than Words Book 1, Longman.
7. Strauch, Ann O., Bridges to Academic Writing, Cambridge University Press
8. Brandon, Lee, Paragraphs and Essays – with Multicultural Readings, D.C. Heath and
Co.
9. Reid, Joy M., Basic Writing, Prentice Hall Regents.
10. Azar, Betty Schrampfer, Understanding and Using English Grammar, Prentice Hall
Regents.
11. Fry, Ronald W., Improve Your Reading, Delmar Cengage Learning, 5 edition.

GED-104: Bangladesh Studies

This course will cover a vibrant picture of the origin and culture& heritage of
Bangladesh. Students will get a proper knowledge about the prosperous history of
civilization, rich literary heritage, social structure, inherent culture and basic concept of
its political and economic affairs.
Topics included are: Introduction to Bangladesh Studies, History of Bangladesh, Climate
&Seasons,Topography, Rivers of Bangladesh, Environment, Social Structure, and
Bangladesh Economics, Foreign Relationship &Politics, Foreign Aids & International
Cooperation, Agriculture of Bangladesh, Cultural Heritage of Bangladesh, Archeological
Heritage, Ethnic Groups in Bangladesh, Tourism in Bangladesh, Constitution of
Bangladesh.
Textbook:
Bangladesh Studies &Culture by Sumon Das, M.N. Mohabbat, 2/E (or the latest edition),
Rodela Prokashani.
Reference Book:

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Bangladesh Studies by [Link] Kabir Khan &Dr. Daulatunnaher Khan, Chaity
Chayon Prokashani.

GED-105: Basic Mathematics

This is an introductory course on mathematics which introduces basic tools and
techniques of mathematics to the students to solve business connected problems.
Topics to be included are: Review of the Basic Algebra, Real Number System, Indices
and Surds, Cartesian Co-ordinate System, Exponential and Logarithmic Functions and
Their Applications in Simple and Compound Interest, Functions and Graphs, Linear
Equations and Functions, Non-Linear Equations and Functions, System of Linear
Equations, Theory of Set, Permutation and Combination, Binomial Theorem.
Textbook:
Applied Mathematics: For Business, Economics and the Social Sciences by Ann. J.
Hughes, 6/E (or latest edition), Richard D. Irwin, Inc,. America.
Reference Books:
1. Mathematics with Application in Management and Economics by Prichett & Saber,
7/E (or latest Edition), Irwin, Sydney, Australia.
2. Business Mathematics by Sancheti DC, Kapoor VK, 12/E (or latest edition), Sultan
Chand & Sons.

GED-106: Introduction to Sociology

The goal of this course is to familiarize students with some essential sociological
concepts. This course is an introduction to sociology as a way of understanding the
world. Sociology is a field of study that explains social, political, and economic
phenomena in terms of social structures, social forces, and group relations.
Topics to be covered are: Introduction to Course, Groups and Relationships, Sociology as
a Discipline and Perspective, Concepts for Social and Cultural Theories, Culture and
Society, Fraternity Hazing, Socialization and Social Roles, Socialization and Micro
sociology, Social Control and Inequality, Deviance and Social Control, Crime and
Deviance, Social Control, Stratification, Concepts and Theories of Stratification, Racial
and Class Inequality, Racial and Ethnic Inequality, Gender Inequality, Inequality in the
World System, Social Change: Development and Global Inequality, The Family and
Religion, Organization.
Text Book:
Sociology: A Brief Introduction by Schaefer, 9/E (or latest edition), McGraw-Hill
Reference Books:
1. Introduction to Sociology by Henry L. Tischler, 10/E (or latest edition), Wadsworth
Publishing.
2. Introduction to Sociology by Ed Basirico, 4/E (or latest edition).
3. The Real World: An Introduction to Sociology by Kerry Ferris and Jill Stein, 2/E (or
latest edition), W. W. Norton & Company.

GED-107: Introduction to Psychology

The purpose of the course is to provide an overview of several areas of the study of
human thought and behavior. The course is not intended to make the student an expert in

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psychology, rather its purpose is to provide an insight into the contribution which
psychology plays in the role of management.
Topics to be covered in this course are: Different Approaches to Studying Psychology,
Psychology as a Scientific and Humanistic Endeavor, Theories of Learning, Personality,
Perception, Memory, Forgetting, Causation in Behavior, Psychology of Attitudes,
Frustration, Emotional Growth, Motivation and Leadership Issues, Attitudes, Conflict
and Adjustment.
Textbook:
Introduction to Psychology by E.R. Hilgard, R.C. Atkinson, and R.L. Atkinson, 15/E (or
the latest edition), Oxford and IBH Publishing Co. Pvt. Ltd.
Reference Books:
1. Industrial Psychology by B.M. Gilmer, Latest edition, McGraw Hill Book Company,
New York, USA.
2. Psychology in Industry by N.R.F Maire, Latest edition, Houghten Miffin, Boston.
3. Some contemporary scholarly articles and relevant materials from internet.

GED-108: Introduction to Philosophy

The objective of this course is to give students an initial grasp of the subject of
philosophy and to develop students' critical skills, both in the close reading of
argumentative texts, and in the writing of the same.
This course will mainly cover: What is Philosophy?-The Activity of Philosophy,
Philosophy’s History, Philosophy and the Examined Life, Thinking about Thinking-The
Life of Reason, Strategies for Philosophical Argument, Metaphysics-Introduction to
Metaphysics, Materialism, Idealism, Epistemology-Introduction to Epistemology-
Appearance and Reality, The Quest for Certainty, Trust Your Senses, A Compromise,
Ethics-Introduction to Ethical Reasoning, The Need for Morality, Philosophy of
Religion- Religion and Life’s Meaning, Arguments for God’s Existence, The Problem of
Evil, Social and Political Philosophy- The Libertarian View of the State, The Individual
and the State, Individual Happiness and Social Responsibility, Minority Group Rights,
Eastern Thought- Philosophy East and West, Eastern Thought: Theories of Human
Nature, Eastern Thought: The Individual and the Collective.
Text Book:
The Philosophical Journey: An Interactive Approach by William Lawhead, 5/E (or latest
edition), McGraw-Hill.
Reference Books:
1. The Philosopher’s Way by John Chaffee, 3/E, (or latest edition), Prentice Hall
2. Fundamentals of Philosophy by Stewart & Blocker, 7/E, (or latest edition), Prentice
Hall
3. Philosophy: The Power of Ideas by Moore & Bruder, 8/E, (or latest edition), McGraw-
Hill.

GED-109: Introduction to Basic Science

The main objective of this course is to enlarge and clarify the basic knowledge
concerning the general Science and Technology that are related to our daily life.
Topics covered in this course are: Science, Scientist, states of matter, Fundamental Units,
Application of Science, Production of Sound, Hearing Mechanism, Tap Recorder,

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Microphone, Loud speaker, Echo of Sound, Pollution of Sound, Colors of Light and
Wavelength, Prism, Spectrum, Rainbow, U.V, I.R, Visibility in Light, Mirror, Lens, TV,
Laser, Deficiency, Infection, Antiseptic, Antibiotics, Virus, and Bacteria, Stroke, Heart
beat, Heart attack, Hypertension, Basic Concepts of Cancer, AIDS, Hepatitis, Nutrition,
Components of Food, Balance food, Function of food, Sources of Different Components,
Deficiency of food, Current , Cell, Battery, Transformer, AC and DC current, Generator,
Light Bulb, Iron, Heater, Electrical and electronics Technology, Magnet, Satellite, Echo
System, Computer Generation, Software, Hardware, Cosmetics, Talcum Powder, Cream,
Tooth Powder, Ozone layer, Biosphere, Role of Oxygen, Green House Effect, Role of
Carbon Dioxide and Nitrogen, air Pollution, Acid Rain, Water Pollution, Water
Purification.
Textbook:
Basic Electronics, B.L. Theresa and Secondary General Science, NTCB.

GED-110: Environmental Science and Business Management

This course is designed to help students understand the causes of environmental crises
and offer ideas for reforms that will bring about sustainable environmental systems. The
learning in this course will help students acquire a basic understanding of earth systems,
draw on both the natural and social sciences to make right business decisions related to
sustainability and various contemporary environmental issues. This course will also cover
recommendations and possible solutions to current resource and environmental problems
in Bangladesh.
The course will include: Global Environmental Issues, Problems of Development and
Production, the Need for Sustainable Development and Actions for Environment
Protection, Environmental Management Tools & Environmental Assessment, Economic
Assessment of Environmental Consequences, Environment Pollution Management,
Progress in Environmental Science, International Environment Laws, Ecosystem:
Science, Policy and Management.
Textbook:
Environmental Science: Creating a Sustainable Future by Daniel D. Chiras, 6/E (or the
latest edition), Jones & Bartlett Publishers.
Reference Books:
1. A Text Book of Environmental Science by Bakshi, D.N.G. Sen and Banerjee, Latest
edition, S.S.K. 2000, Calcutta Book House Pvt. Ltd.
2. The course demands all current conference papers and global decisions with instant
flexibility.

GED-111: World History

This course will provide an analysis of the evolutionary development of civilizations, of
global historical interactions and interrelationships, to provide a framework for
understanding the modern world.
The course will encompass issues like: Democracy & The Growth of Europe-The
Ancient Roots of Democracy, Middle Ages, Renaissance and Reformation, Age of
Exploration, The Age of Revolution-The Enlightenment, Revolution in England, The
French Revolution, Worldwide effects of the English, American and French Revolutions,
The Industrial Revolution, Effects of the Industrial Revolution, Imperialism-Imperialism

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in Africa & Asia, The World Wars-World War I, Causes and course of World War I,
Effects of the First World War, The Rise of Totalitarian States after World War I, World
War II, Causes and consequences of World War II, The Cold War, International
developments in the post World War II, Nation building in the Middle East, Africa,
Mexico, Latin America, China, Integration of countries into the world economy and
technological age.
Textbook:
A World History by William H. McNeil, 4/E (or latest edition), Oxford University Press
Reference Books:
1. World History by Wayne King and Marcel Lewinski, Latest Edition, AGS
2. The World’s History by Howard Spodek, 3/E (or latest edition), Prentice Hall

GED-112: World Geography

This course promotes an understanding and appreciation of how major physical, climatic,
biotic, and cultural features of the earth are inter-connected with an importance placed on
how we, as part of this world, interact with and are affected by these major features.
Topics to be covered in this course are: Introduction to Geography-What is Geography?,
Five Themes of Geography, Maps and Geographic Skills, Physical Geography-Forces
within the Earth, Forces on the Surface of the Earth, Factors that Control Weather and
Climate, Climate Regions, Natural Resources, Human (Cultural) Geography-Culture,
Population, Regions, Economics, Africa- North Africa, West and Central Africa, East and
Southern Africa, Asia-Southwest Asia (Middle East), Indian Subcontinent, Southeast
Asia (Far East), The Americas-United States and Canada, Central America and the
Caribbean, South America, Europe & Russia-Western Europe, Eastern Europe.
Textbook:
Student Atlas of World Geography by John Allen, 6/E (or latest edition), McGraw-Hill
Reference Book:
Why Geography Matters: More Than Ever by Harm de Blij, 2/E (or latest edition),
Oxford University Press.

GED-113: Comparative Government

This course introduces students to fundamental concepts used by political scientists to
study the processes and outcomes of politics in a variety of country settings. The course
aims to illustrate the rich diversity of political life, to show available institutional
alternatives, to explain, differences in processes and policy outcomes, and to
communicate the importance of global political and economic changes.
Course topics will include: The nature of the study of Comparative Government, Theory
and approaches of the field, Classification of political systems, institutions, political
processes and political functions, What Is Democracy?, Types of Democratic
Government, Conditions for Democracy, Highly industrialized democracies, Liberalism,
Islam, Fascism, Socialism, Communist and Post-communist systems, “Third World” or
less developed nations, Functional comparison-analysis and contrast of governments,
People and Politics, Political Culture, Political Economy, Politics of Development.
Textbook:
Comparative Politics: A Global Introduction by Michael J. Sodaro, 3/E (or latest edition),
McGraw-Hill.

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Reference Book:
Introduction to Comparative Politics by Mark Kesselman, Joel Krieger and William A.
Joseph, 5/E ( or latest edition), [Link]
Politics-Mark-Kesselman/dp/0547216297/ref=sr_1_1?
s=books&ie=UTF8&qid=1339218641&sr=1-1Wadsworth Publishing.

Core Courses

BUS-101: Introduction to Business

This course introduces the students with the concept of business, how it operates, and
how it is managed as they can identify the forms of ownership and processes used in
production and marketing, finance, personnel and management in business operations.
Topics covered are: Foundation of Business and Economics, Forms of business
ownership, Environment of Business, Business Law and Government, International
Business, Fundamental of Organizing, Management, Marketing, Accounting and
Finance, Technology in Business.
Textbook:
Business for the 21st Century by Steven J. Skinner& John M. Ivancevich, Latest edition,
Irwin, INC.
Reference Book:
Introduction to Business by Joseph T. Straub& Raymond F. Attner, Latest edition, Kent
publishing company ltd.

BUS-102: Principles of Management

This course presents a systematic disclosure of management theory and practice. It
focuses on the basic roles, skills and functions of management with special attention to
managerial responsibilities pinpointing the social and ethical issues for effective and
efficient achievement of goals in present-day organizations.
Topics include: Management as Science-Theory and Practice, The Evolution of
Management Thought and the Patterns of Management Analysis, Functions of
Management: Planning-Organizing-Leading-Controlling-Decision Making-Motivating,
Management-By-Objectives, Management and Society-The External Environment-Social
Responsibility and Ethics-Global and Comparative Management-The Basis of Global
Management.
Textbook:
Management by James A. F. Stoner, R. Edward Freeman and Gilbert Daniel, 6/E (or the
latest edition), Great Books Deal.
Reference Books:
1. Fundamentals of Management by Mike Smith, 2/E (or the latest edition), McGraw-
Hill Higher Education.
2. Management by Stephen P. Robbins and Mary Coulter, 10/E (or the latest edition),
Prentice Hall.
3. Essentials of Management by Harold Koontz and Heinz Weirich, Latest edition, Tata
McGraw-Hill.

BUS-103: Principles of Accounting

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The objective of this course is to develop students’ understanding of accounting process
and application of conceptual framework for the same, in order to create their abilities to
apply such concepts and principles in preparing accounts and relevant financial
accounting statements.
Topics to be covered: Accounting in Action; Accounting Principles; The Recording
Process; Adjusting the Accounts; Completing the Accounting Cycle; Accounting for
Merchandising Operations; Inventories; Accounting Information Systems; Fraud, Internal
Control & Cash; Accounting for Receivables; Current Liabilities & Payroll Accounting;
Long- Term Liabilities; Plant assets, Natural Resources, and Intangible Assets
Textbook:
Accounting Principles by Weygandt, Kimmel, & Kieso, 9/E (or latest edition), John
Wiliy & Sons, Inc.
Reference Books:
1. ICAB Manual for Accounting- Knowledge Level
2. Fundamentals of Accounting: Basic Accounting Principles Simplified for Accounting
Students, Donatila Agtarap-San Juan, 3/E(or latest edition ),AuthorHouse
3. Cost Accounting- Concepts and Applications for Managerial Decision Making, Ralph
S. Polimeni, Frank J. Fabozzi, Arthur H. Adelberg, 3/E( or latest edition), Tata
McGraw Hill.

ECO-101: Microeconomics
The objective of this course is to acquaint students with the basic structure of
Microeconomic Theory. The approach to the study of the subject will be rigourous, and
all main principles of microeconomics will be studied within appropriate mathematical
models.
Topics to be covered are: Demand and Supply Analyses, Measurement of Elasticity,
Theory of Consumer Behavior, Theory of Production, Cost of Production, Market
Structure, etc.
Textbook:
Economics by Paul A. Samuelson, William D. Nordhaus , 18 th/E (or latest edition),
McGraw-Hill.
Reference Books:
1. “Economics”by Begg, D., S. Fisher and R. Dornbusch, 9/E (or latest edition),
McGraw- Hill.
2. “Economics”by Lipsey, [Link] K.A. Chrystal, 11 th/E (latest edition), Oxford
University Press.

BUS-104: Principles of Finance

This is the introductory course in finance and it covers the basic concepts, theories, tools,
and techniques of making financial decisions which ensure shareholders’ wealth
maximization. As an introductory course in finance, this course familiarizes students with
business environment in which financial managers operate.
Issues covered in this course are: Finance and Business Finance-Conceptual Framework,
Finance and Other Related Disciplines, Goal of a Firm, Agency Issues, Time Value of
Money: Present Value and Future Value, Annuity, Perpetuity, Effective and Nominal
Interest Rate, Cash Flow Analysis, Concepts of Risk and Return, Sources of Business

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Finance, Spontaneous Sources: Trade Credit, Accruals, Negotiated Sources, Term
Financing, Long Term Financing, Lease Finance.
Textbook:
Fundamentals of Financial Management by Van Horne and John M Wachowicz, 13/E (or
the latest edition), Prentice Hall.
Reference Books:
1. Financial Management– Theory and Practice by Eugene F. Brigham & Michael C.
Erhardt, 13/E (or the latest edition), South-Western College Publication.
2. Principles of Managerial Finance by Lawrence J. Gitman, 13/E (or the latest edition),
Prentice Hall.
3. Fundamentals of Finance by Prof. M. Shahjahan Mina, 3/E (or the latest edition),
S.N. Publications, Dhaka.
MAT-201: Business Mathematics
This is the second course on mathematics which is planned to set up more advanced
tools, techniques, and models to the students to solve business problems that executives
meet every day. The knowledge of this course is likely to help business executives take
right decisions based on proper mathematical analysis.
Topics to be covered in this course are: Concept of Compound Interest & Future Value of
Money, Problems of Annuity, Break-Even Analysis, Break-Even Sales Volume, Mark-up
& Margin, Consumers’ & Producers’ Surplus, Accounting for Fixed Component,
Concepts and Application of Matrix, Linear Programming Model, Introduction to
Differential Calculus, Applications of Differential Calculus Including Maxima & Minima
for Both One and Two Independent Variables, Introduction to Integral Calculus,
Applications of Integral Calculus Including Area Calculation, Goal Programming,
Application of Math Lab.
Textbook:
Mathematics with Application in Management and Economics by Prichett & Saber, 7/E
(or latest Edition), Irwin, Sydney, Australia.
Reference Books:
1. Applied Mathematics: For Business, Economics and the Social Sciences by Ann. J.
Hughes, 6/E (or latest edition), Richard D. Irwin, Inc,. America
2. Business Mathematics by Sancheti DC, Kapoor VK, Latest edition, Sultan Chand &
Sons.

BUS-201: Principles of Marketing

This course is designed to acquaint the students with the basic concepts like principles
and problems of marketing of goods and services and to furnish the needs of marketing
industries.
This course primarily focuses on Marketing concepts, Company and Marketing Strategy,
Marketing Environment, Consumer Buyer Behavior, Business Buyer Behavior,
Segmentation, Targeting and Positioning, New-Product Development and Product Life-
Cycle Strategy, Pricing Strategy, Channel Strategy, Integrated Marketing
Communications Strategy and Marketing Ethics.
Textbook:

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Principles of Marketing, A South Asian Perspective by Philip Kotler and Gray
Armstrong, 14/E (or latest edition), Prentice Hall.
Reference Book:
Basic Marketing: A Marketing Strategy and Planning Approach by W. D. Perreault Jr., J.
P. Cannon, and E. J. McCarthy, 17/E (or latest edition), Irwin/McGraw-Hill.

ECO-201: Macroeconomics
The objective of macroeconomic policies is to maximize the level of national income,
providing economic growth to raise the utility and standard of living of participants in the
economy. There are also a number of secondary objectives which are held to lead to the
maximization of income over the long run.
Topics to be covered are: The basic Tools and Instruments of Macroeconomics: e.g. The
Concepts of the National Income Accounting, Theory of Consumption. Savings and
Investment, The Aggregate Demand and Supply Model and Multiplier, Fiscal and
Monetary Policy, Inflation, Unemployment and The basic Theory of Economic
Development.
Textbook:
Macroeconomics by Mankiw, 5th/E (or latest edition), McGraw-Hill
Reference Books:
1. Macroeconomics by Dornbusch, Fischer, Startz, 9th /E (or latest edition), McGraw-
Hill.
2. “Economics” by Begg, D., S. Fischer and R. Dornbusch, 9 th /E (0r latest edition),
McGraw- Hill.
3. “Economics” by Lipsey, R.G. and K.A. Chrystal, 11 th /E (or latest edition), Oxford
University Press.

BUS-202: Business Communications

The objectives of this course are to give the students ideas about how to provide the right
messages to the right persons, coordinate different departments, manage sound industrial
relations, and develop communication skills in spoken and written English. This course is
expected to be of immense help to the one who is willing to work at an administrative,
managerial or secretarial position, which demands good communication and business
English skills.
The course will encompass issues like: The concept of Communication and
Miscommunication in the Workplace, Fundamentals of Business Writings, Introduction
to Messages and the Writing Process, Basics of Report Writing, Importance
of Technology in Communication Tasks, Strategies in the Job Search Process, Writing
for Effect, Public Speaking and Oral reporting, Techniques of Cross-Cultural
Communication.
Textbook:
Business Communication: Making Connections in a Digital World by Lesikar, Flatley,
Rentz & Pande, 11/E (or the latest edition), Irwin McGraw Hill.
Reference Book:
Basic Business Communication by Raymond V. Lesikar, John D. Pettit, Jr., & Marie E.
Flateley, 11/E (or the latest edition), Irwin McGraw Hill.
STA-201: Introduction to Statistics

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This is an introductory course on statistics which introduces basic tools and techniques of
statistics to the students to solve business connected problems.
Topics to be included are: Introduction to Statistics-What and Why, Collection of Data,
Presentation of Data, Measures of Central Tendency, Measures of Variability, Measure of
Moments, Skewness ,and Kurtosis, Correlation and Regression Analysis, Time Series
Analysis, Basic Probability Theory, Probability Distribution, Sampling, Test of
Hypothesis, Statistical Quality Control.
Textbook:
Statistical Techniques in Business and Economics by Mason, R.D., Lind, D.A. and
Marchal, W.G., 13/E (or latest edition), McGraw-Hill Publishing Co. Ltd.
Reference Books:
1. Statistics for Management by Richard I. Levin & David S. Rubin, 7/E (or latest
edition), McGraw-Hill Publishing Co. Ltd.
2. Statistics for Business and Economics by David, R. Anderson, Dennis J. Sweeney and
Thomas A. Williams, 8/E (or latest edition), South-Western, A Division of Thomson
Learning.

STA-202: Business Statistics

This is the second course on statistics which is planned to set up more advanced tools,
techniques, and models to the students to solve business problems that executives meet
every day. The knowledge of this course is likely to help business executives take right
decisions based on proper statistical analysis.
Topics to be covered are: Introduction to Probability, Basic Probability Theory,
Probability Laws, Bayes Theorem, Random Variable, Probability Distributions, Binomial
Distribution, Poisson Distribution, Normal distribution, Descriptive and Inferential
Statistics. Its Concept and Application, Sampling and Sampling Distributions, Estimation
of Parameters, Inferential Tests for Difference of Means (Z-tests), Inferential Parametric
Tests for Significance (F-tests, t-tests, ANOVA, Regression), Inferential Nonparametric
Tests for Significance (Chi-square, Mann-Whitney, Kruskal-Wallis), Index number and
Time Series Analysis, Business Application of SPSS and E-Views.
Textbook:
Statistics for Management by Richard I. Levin & David S. Rubin, 7/E (or latest edition),
McGraw-Hill Publishing Co. Ltd.
Reference Books:
1. Essentials of Statistics for Business and Economics by Anderson, Sweeney and
Williams. Thomson South-Western, 3/E (or latest edition)
2. Statistical Techniques in Business and Economics by Mason, R.D., Lind, D.A. and
Marchal, W.G., 13/E (or latest edition), McGraw-Hill Publishing Co. Ltd.

BUS-203: Financial Management

The main objectives of this course are to develop an understanding of the tools that are
used to value investment projects and companies, to understand the basic issues involved
in how firms should raise funds for their real investments, and to evaluate how
investment and financing decisions are related.
Major topics included in the course: An overview of Financial Management and the
Financial Environment, Time Value of Money, Financial Statements, Cash Flow, and

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Taxes, Risk and Return: The Basics, Risk and Return: Portfolio Theory and Asset Pricing
Model, Bonds and Their Valuation, Stocks and Their Valuation, Financial Options and
Their Valuation, The Cost of Capital, The Basics of Capital Budgeting: Evaluating Cash
Flows, Cash Flow Estimation and Risk Analysis, Real Options, Analysis of Financial
Statements, Financial Planning and Forecasting Pro Forma Financial Statements,
Corporate Valuation, Value-Based Management, and Corporate Governance, Capital
Structure Decisions, Optimum Capital Structure, Dividend Theory and Policy, Lease
Financing, Working Capital Management.
Textbook:
Financial Management: Theory and Practice by Eugene F. Brigham & Michael C.
Ehrhardt, 13/E (or latest edition), South-Western College Publication
Reference Books:
1. Corporate Finance by Stephen A. Ross, Randolph W Westerfield and Jeffrey Jaffe, 8/E
(or latest edition).
2. Principles of Managerial Finance by Lawrence J. Gitman, 13/E (latest edition),
Prentice Hall.
3. Fundamentals of Financial Management by Van Horne and John M Wachowicz, 13/E,
Prentice Hall.

BUS-204: Marketing Management

The overall goal for this course is to help the students better understand the process of
formulating and managing marketing strategy for a given market entry.
Topics covered are: Overview of Marketing Management, Customer Satisfaction &
Strategic Planning, Market Research & the Market Environment, Consumer Behavior
Business Buying Behavior, Competition, Segmentation, Targeting and Positioning,
Global Marketing, Products, Brands & Services, Pricing, Marketing Channels, Retailing
& Wholesaling, IMC & Advertising, Sales Promotion & PR, Direct Marketing & Online
Marketing.
Textbook:
Marketing Management by Kotler, Philip and Kevin Lane Keller, 12/E, (or latest edition),
Prentice Hall.
Reference Book:
Marketing Strategy: A Decision-Focused Approach, by Orville C. Walker, Harper W.
Boyd, Jr., John Mullins, and Jean-Claude Larréché, 4/E (or the latest edition) Irwin
McGraw-Hill.

BUS-205: Organizational Behavior

This course will contextualize issues of multidiscipline like psychology, sociology, social
psychology, anthropology, political science and so on. The multidisciplinary nature of the
study will facilitate the learners to grow an insight to exhibit the appropriate code of
conduct in an organizational setting.
The course will cover issues like: Multidisciplinary Nature of OB, Challenges and
Opportunities for OB, Individual Behavior & Attitude, Job Satisfaction, Perception &
Individual Decision Making, Motivation Concepts & Applications, Group Process,
Leadership Decision, Power & Politics, Conflict & Negotiation, Organizational Culture,
and Organizational Change & Stress Management.

13
Textbook:
Organizational Behavior by Stephen P. Robbins and Timothy A. Judge, 13/E (or the
latest edition), Prentice-Hall, Inc.
Reference Books:
1. Organizational Behavior: Human Behavior at Work by Keith A. Davis and John W.
Newstrom, 12/E (or latest Edition), Irwin McGraw-Hill, Inc.
2. Organizational Behavior by Robert Kreitner and Angelo Kinicki, 9/E (or latest
Edition), Irwin McGraw-Hill, Inc.

BUS-206: Legal Environment in Business

At the conclusion of this course, students should have attained a general knowledge of
the legal environment of business, and the application of basic legal principles in business
relationships, and should be able to express themselves both orally and in writing
concerning these matters.
Topics to be covered: Nature and Formation of Business; Introduction to Law, Civil
Dispute Resolution, Constitutional Law, Administrative Law, Environmental Law,
Criminal Law, Intentional Torts, Intentional Torts, Negligence and Strict Liability,
Business Ethics, Introduction to Contracts, Mutual Assent, Conduct Invalidating Assent,
Consideration, Illegal Bargains, Contractual Capacity, Contracts in Writing, Third Parties
to Contracts, Performance, Breach and Discharge, Contract Remedies, Relationship of
Principal and Agent, Relationship with Third Parties, Employment Law, International
Business Law, Bankruptcy, Property Law
Textbook:
Business: Its Legal, Ethical and Global Environment by Jennings, 6/ E (or latest edition),
McGraw-hill
Reference book:
Essentials of Business Law and the Legal Environment by Mann and Roberts, 10/E (or
latest edition), Pearson

BUS-207: Human Resource Management

The course aims to make students familiar with the basic HR concepts, key functions, and
strategies. People have always been central to organizations; they are now increasingly
becoming a critical tool in building the organizations’ competitive advantage. The
knowledge of this course will help students to form an overview how to find right person
at the right time and at the right place.
The course will cover issues like: Redefining Human Resource Management,
Management approaches to HRM, Challenges to HRM in the Contemporary Era of
Globalization, HR Management Functions and Processes, Emphasizing Only Basic
Principles, i.e. the Definition, Rationale and Challenges of: HR Planning and Work
Design, Recruitment and Selection, Performance Management, Employee Motivation,
Training and Development, Compensation and Benefits Management, Employee
Relations and Discipline.
Textbook:
Human Resource Management by Raymond Noe, John Hollenbeck, Barry Gerhart, and
Patrick Wright, 8/E (or the latest edition), McGraw-Hill/Irwin.
Reference Books:

14
1. Human Resource Management by Lloyd Byars and Leslie Rue, 10/E (or the latest
edition), McGraw-Hill/Irwin.
2. Human Resource Management by R. Wayne Mondy, 12/E (or the latest edition),
Prentice Hall.

BUS-208: Management Information Systems

Undergraduate teaching and learning goals for undergraduate MIS students are designed
to provide students with sufficient technical and professional knowledge as well as skills
to form the foundation for a successful career.
Topics to be covered: Information Systems in Global Business Today; Global E-Business
and Collaboration; Information Systems, Organizations, and Strategy; Ethical and Social
Issues in Information Systems; IT Infrastructure and Emerging Technologies;
Foundations of Business Intelligence: Databases and Information Management;
Telecommunications, the Internet, and Wireless Technology; Securing Information
Systems; Achieving Operational Excellence and Customer Intimacy: Enterprise
application; E-Commerce: Digital Markets, Digital Goods; Building Information
Systems.
Textbook:
Management Information Systems:Managing the Digital Firm by Kenneth C. Laudon&
Jane P. Laudon, , 11/E( or latest edition), Prentice Hall
Reference Books:
1. Management information systems by O’Brien & Marakas, 8/E ( or latest
edition),McGRAW-Hill
2. IT Knowledge-study manual-ca professional stage knowledge level, the institute of
chartered accountants of Bangladesh

BUS-301: Entrepreneurship Development

The objective of this course is to provide an understanding of entrepreneurship, its
development process, business environment and current scenario in Bangladesh. It also
enables the students to learn about project formulation and implementation by applying
theoretical knowledge.
It mainly focuses on: Concept of Entrepreneur & Entrepreneurship, Institutions for
Entrepreneurial Development, Concept of project and classification of project
identification project formulation, Small Enterprises, Financing and Managing the New
Venture.
Textbook:
Entrepreneurship by Robert D. Hisrich, Michael P. Peters, and Dean A Shepherd, 8/E (or
the latest edition), McGraw-Hill.
Reference Books:
1. Entrepreneurial Development by [Link], Latest edition, [Link] & Co. Ltd.
Ram Nagar New Delhi.
2. Entrepreneurship-Principles and practices by Kurakto, 7/E (or the latest edition),
Thomson publication.

15
BUS-302: Production and Operations Management
This course addresses the management of operations in manufacturing and service
organizations. As a key element in the improvement in productivity in businesses,
Operations Management familiarizes students with the latest and important issues faced
by the modern operations managers as well as the basic tools and techniques operations
managers use.
Topics captured in this course are: Introduction to Operations Management, Product
Design and Competitive Priorities, Process Design, Ergonomics, Work Measurement,
Capacity Decision, Location Analysis, Layout Analysis, Inventory Management,
Improving Quality through TQM.
Textbook:
Operations Management: Processes and Supply Chains by Lee J. Krajewski, Larry P.
Ritzman, and Manoj K. Malhotra, 9/E (or the latest edition), Prentice Hall Inc.
Reference Books:
1. Operations Management for Competitive Advantage by Richard B. Chase and
Nicholas J. Aquilano, 10/E (or the latest edition), McGraw-Hill/Irwin Series.
2. Modern Production/ Operations Management by Elwood S. Buffa, 8/E (or the latest
edition), Willey Eastern Limited.

BUS-303: Insurance and Risk Management

This course is a study of the risk management process, with an emphasis on
insurance. This course will provide a general view relating to insurance business in
Bangladesh, the major activities of insurance business and the legal framework in which
the business operates.
Issues to be covered in the course are: Definition of Risk, Peril, Hazard, Types of Pure
Risk, Personal, Burden of risk on society, Different methods of handling risk, Meaning of
Risk Management, Objective of Risk Management, Pre loss Objective, Post loss
objectives, Steps in the Risk Management Process, Benefits of Risk Management,
Definition of insurance, Define Insured, Insurer, Insured Sum, Premium and Insurance
Policy, Basic Characteristics of Insurance, Requirements of an insurable risk, Adverse
Selection & Insurance, Insurance and Gambling Compared, Cost of insurance to the
society, Benefits of insurance to the society, History and Development of Insurance,
History of Marine, Fire, Life and Accident Insurance, Basic Principles of Insurance, Over
insurance & Underinsurance, Double insurance & Re-insurance, Contents of policy
condition, Loss Forecasting by using Probability Analysis , Life Insurance, Marine
Insurance, Accident Insurance, Fire Insurance, Insurance Business in Bangladesh,
Mathematical Problems and Solutions
Textbook:
Principles of Risk Management & Insurance: George E. Rejda
Reference Books:
1. Elements of Insurance, Bangladesh Insurance Academy, Azizul Huq Chaudhuri
2. Fundamental of Risk & Insurance, Emmet J. Vaughan,
3. Insurance- Principle & Insurance, M.N. Mishra

16
BUS-304: Research Methodology
The course focuses on the analysis of business problems and the use of scientific research
as a problem-solving tool which encompasses the understanding and application of
appropriate research designs, research statistics, the use of the computer for data
analyses, and report writing and presentation.
Important topics are: Concepts of Research, Hypothesis, Deduction and Induction
Methods, Observation and Experiment, Inference, Explanation, Concepts, Constructs,
Variable and Definitions, Measurement and Scaling Techniques, Problem Generalization,
Research and Theory Building, Formulation of Research, Research Design, Data
Collection and Data Analysis, Research.
Textbook:
Research Methodology, Methods and Techniques by C.R Kothari, Latest edition,
Vishwa Prakashan, New Delhi.
Reference Books:
1. Investigating the Social World: The Process and Practice of Research by Russell K.
Schutt, 2/E (or latest edition), Thousand Oaks, CA: Pine Forge Press.
2. Biostatistical Analysis by H. Zar Jerrold, Latest edition, Pearson education

BUS-305: Cost Accounting

Cost accounting course concerns with fundamental cost concepts, behavior, and analysis
and the use of cost information to develop superior decision making process and outputs.
This course introduces the production, communication, and the use of accounting
information within the context of business activities.
Topics to be covered: Introduction to Cost Accounting; Cost concepts and classifications
and statement; Costing and Control of Materials; Costing and Control of Labor; Costing
and Control of Overhead; Cost Accounting Records; Job order Costing System; Batch
Costing System; Contract Costing System; Introduction to Standard Costing System;
Introduction to Process Costing System; Cost control and cost reduction; Responsibility
accounting
Textbook:
Cost Accounting- Concepts and Applications for Managerial Decision Making by Ralph
S. Polimeni, Frank J. Fabozzi, Arthur H. Adelberg, 3/E( or latest edition) , Tata McGraw
Hill.
Reference Books:
1. Cost Accounting -Planning and Control by Matz A., and Usry F. -7/E (or latest
edition), South-Western Publishing Co.
2. Managerial Accounting by Garrison & Noreen, 10/E (or latest edition),John Willey &
Sons Inc .
3. Principles & Application of Cost Accounting (vol.1) by Jayanta Mitra & Tarun Kanti
Ghosh, 3/E ( or latest edition), Tata McGraw Hill.
4. Cost Accounting- A managerial emphasis by Charles T. Horngren, 12/E( or latest
edition), John Willey & Sons Inc
5. Cost Accounting- Principles and Practice by S P Iyengar, 2/E( or latest edition), Tata
McGraw Hill.
6. Cost Accounting – A Multidimensional Emphasis by Ahmed Belkaoui; 1/E( or latest
edition), Tata McGraw Hill.

17
7. ICAB Manual- Management Information- Knowledge Level

BUS-306: Introduction to Strategic Management

The objective of this course is to make the students able to: Compare conceptual models
of strategic management, explain levels of strategic management, appreciate critiques of
strategic management, describe the resource management cycle in implementing strategy.
Topics to be covered are: Introduction to Strategic Management, Industry Analysis:
External Analysis, Internal Analysis, and Competitive Advantage, Competitive
Positioning: Cost Advantage, Competitive Positioning: Differentiation, Competitive
Dynamics, Expanding the Scope of the Firm Through Innovation, Expanding the Scope
of the Firm Through Vertical Integration, Diversification Strategies/Organizational
Issues, Functional-Level Strategy, Business-Level Strategy, Corporate-Level Strategy,
Strategy Implementation, Organizational Limits to Firm Scope, Strategy in a Global
Context, Corporate Transformation & Conclusions.
Textbook:
Strategic Management: Concepts and Cases by Fred R. David, 12/ E (or latest edition),
Prentice- Hall.
Reference Books:
1. Strategic Management: Formulation, Implementation, and Control by Pearce and
Robinson ,9 / E (or latest edition), McGraw-Hill
2. Crafting and Executing Strategy: The Quest For Competitive Advantage: Concepts
and Cases by Thompson, 17 /E (or latest edition), McGraw-Hill.

BUS-307: International Business

This course will impart knowledge and skills required for the analysis of operational
processes of international business with a particular focus intercultural issues.
Topics to be covered are: Globalization, National Differences in Political Economy,
Differences in Culture, International Trade Theory, The Political Economy of FDI, The
Foreign Exchange Market, The Strategy of International Business, Entry Strategy and
Strategic Alliances, Exporting, Importing, Global Market and R&D, Global HRM,
Accounting in International Business.
Textbook:
International Business: Competing in the Global Marketplace by Charles W. L. Hill, and
Arun K. Jain, 7/E (or latest edition), TATA McGraw Hill.
Reference Books:
1. International Business-The Challenge of Global Competition by Dorald A Ball,
Wendell H. Mc C, Paul L. Frantz, J. Michael Geringer, Michael S. Minov, 10/E (or
latest edition), McGraw-hill, Irwin.
2. International Business by Roger Bennett, 2/E (or latest edition), Pearson Education.

ECO-301: International Economics

The goal of this course is to let students understand the concepts of international
economics. A student will be able to discuss the major economic theories of international
trade, and to analyze the economic implications of alternative trade.
Topics to be covered are: The Theory of Exchange, Monetary Equilibrium and
Adjustment Process, Disequilibrium and Economic Policy, Transfers, Productivity, and

18
Taxes, Generalization of the classical model, Tariff preferences and the Terms of Trade,
A Geometry of transport costs in international trade theory, International Trade and
Factor mobility, The Monetary Dynamics of international adjustment under Fixed and
Flexible Exchange Rates and Capital Mobility and Stabilization policy under Fixed and
Flexible Exchange Rates.
Textbook:
International Economics: Trade Theory and Policy by Dennis Appleyard, Alfred Field Jr,
latest edition, McGraw Hill.
Reference Books:
1. The World Economy by Anthony R. Desouza, Friedrick P. Stutz, 3 rd (or latest
edition), Pearson Education.
2. International Trade and the world Economy by Stephen Schueller, latest edition,
Oxford University press, 2002.

BUS-308: Business Ethics

The objective of this course is to acquaint students with the concepts and practices of
current business ethics, focusing on the solution of real world ethical dilemmas present in
everyday life.
Topics included in this course are: Introduction to Business Ethics; Ethical Issues and the
Institutionalization of Business Ethics; The Decision-making Process; Implementing
Business Ethics in a Global Economy; Case Study on Business Ethics; Foundational
Concepts in Understanding the Ethical Dimensions in Business Organizations
Textbook:
Business Ethics: Ethical Decision Making and Cases by O. C. Ferrell, John Fraedrich,
Linda Ferrell, 7/E (or latest edition), Cengage Learning
Reference book:
Ethics in Practice by Kenneth Andrews, 1/E (or latest edition), Harvard Business Review
Press

BUS-309: Fundamentals of Banking

This course covers the fundamentals of bank functions in a descriptive fashion. Topics
include banks and the monetary system, the relationship of banks to depositors, the
payment functions, bank loans and accounting, regulations, and examinations. Upon
completion, students should be able to demonstrate an understanding of the business of
banking from a broad perspective.
Topics included in this course are: Overview of Banks and their Organizational Structure,
Customer's Accounts with Banker, Banker-Customer Relationship, Financial Statements
of Bank, Negotiable Instruments, Investment in Securities, Cheques: Crossing and
Payments, Bank’s Assets, Loans & Advances, Securities and Guarantees, Foreign Trade
Finance, Risks of Banks, Electronic Banking, Commercial Banking, Central Banking
Practices, Banking in Bangladesh.
Textbook:
Essentials of Banking, Deborah K. Dilley[Link]
John-Wiley/dp/0470170883/ref=pd_sim_b_5, 1/E (or latest edition), Wiley.
Reference Books:
1. Banking Law and Practice by Syed Ashraf Ali & R.A, Howlader Revised Edition,

19
 Mowla Brothers.
2. Banking Law and Practice by P.N. Varshney, 19/E (or latest edition), Sultan Chand &
Sons.

BUS-310: Development Studies

The course builds a broad overview to the global development issues and to the regional
differences in development. It aims at giving a critical insight into development thinking
and how it has been and can be translated into practices with Project Management.
Topics to be covered are: Concept of Development, GDP, GNP, Growth, Economic
Development, Sustainable Development, Planning, Globalization, Millennium
Development Goals (MDGs), Gender and Development, Environment and Development,
Project cycle, Project Appraisal, Derivation of Cash flow, Discounting Techniques,
Financial Appraisal, Economic Appraisal, Technical Appraisal, Project Monitoring,
Project Evaluation.
Textbook:
Economic Development by Michael [Link] & Stephen C. Smith, 8/E (or latest edition),
Pearson Education ptc. Ltd.
Reference Books:
1. Economics of growth Development and Planning by Shrivastava,O.S., latest edition,
New Delhi, 2002.
2. Project Management by Harvey Maylor, latest edition, Pearson Education Limited.

BUS-311: Introduction to Import/Export

In this course, students will learn the basics of importing and exporting and will be
introduced to the intricacies of how import/export deals function. The primary focus of
this course is to identify an international trade opportunity and bring that opportunity to
fruition.
Topics captured in this course are: The Outlook for Export and Import, Locating Products
to Import/Export Matching Product to Market, Help for the New Importer/Exporter,
Distributing Product Overseas, Pricing for Foreign Markets, How to Get Paid, Export
Financing, Preparing Goods for Foreign Shipment, Export Licensing and Document
Processing, Country Group and Commodity Controls, Import Organizations, Financing
Imports, Transporting- Imports, Shipping Documents, The Entry Process, Marketing,
Government Import Restriction.
Textbook:
Import/Export: How to Get Started in International Trade by Carl A. Nelson, 3/E (or the
latest edition), McGraw-Hill Professional.
Reference Books:
1. Introduction to the import/export business by Becky Alexander, Latest edition, Serra
Cooperative Library System.
2. Import/Export, A Guide to Growth, Profits, and Market Share by Howard R.
Goldsmith, Latest edition, Prentice Hall, Englewood Cliffs, New Jersey.

BUS-312: Quantitative Techniques in Business

This course is intended to provide students with basic knowledge of analyzing data using
various statistical techniques whose final goal is to enable better reporting for decision

20
making. It emphasizes the application of a wide variety of quantitative techniques to
solve the business and economic problems.
The focal issues of this course are: Theories of Management Science which include The
Scientific Approach – Characteristics & Process – Definition & Classification of
Problems – Modeling (Formulation) – Solving the Model – Model Validation &
Sensitivity Analysis, Linear Programming Model as a Decision Making Technique, The
Distribution Model which includes The Transportation Problem – Characteristics &
Assumptions – The Transportation Method & Application - Degeneracy, Project
Scheduling by PERT and CPM.
Textbook:
Quantitative Methods for Business by David R. Anderson, Dennis J. Sweeney), and
Thomas A. Williams, 11/E (or the latest Edition), South Western Educational Publishing.
Reference Books:
1. Operations Research: An Introduction by Hamdy A. Taha, 7/E (or the latest Edition),
Prentice-Hall, Inc.
2. Quantitative Analysis for Management by Barry Render and Ralph M. Stair, Jr. 7/E
(or the latest Edition), Prentice-Hall International, Inc.

BUS-313: Money and Banking

This course will present a basic and practical understanding of money, banking and other
financial institutions and markets; the overall relationship between the workings of the
Federal Reserve System and monetary policy and the resulting impacts on the economy
are examined. Some attention is paid to the relationship between money and the
international economy.
Topics to be covered are: Nature and Function of Money, kinds of Money, Significance
of Money, the Supply of and Demand for Money, Value of Money, Index number, The
Quantity Theory of Money, The Money Market, Monetary Management and Financial
System in Bangladesh, Inflation and Deflation, Commercial Banking and Central
Banking.
Textbook:
Money, Banking and International Trade by [Link], 5/E (or latest edition),S. Chand &
Company Ltd.
Reference Books:
1. Economics of Money, Banking, and Financial Markets by Friederic’ s. Mishkin, 5/E
(or latest edition), prentice Hall.
2. Money, Banking, and the Financial System by [Link], Anthony O’Brien,
International Edition.

21
 Finance Major: Concentration Courses
FIN-401: Introduction to Financial Institutions and Markets
This course aims to provide a profound understanding of the financial markets,
institutions and the instruments used in the markets. Students are also exposed to the
financial institutions network and the mechanisms of operation of the whole financial
system. This course also focuses on financial institutions’ management, performance,
regulatory aspects, use of financial markets, and sources and uses of funds.
This course is going to cover: Classical Lemons Problem, Role of Financial
Intermediation, Revolution of Financial Institutions and Market, Generic Regulations in
the Financial System, Depository and Non-depository Institutions, Development
Activities of Bangladesh Bank, Term Structure of Interest Rate, Bangladesh NBFI Sector,
Mispricing Scenario in Bangladesh Mutual Fund Industry, Credit Rating Process,
Derivatives Market, Money Market, Mortgage Market, Bond Market, IPO Underpricing
& Issue Management– Bangladesh Experience, Organized & Unorganized Exchanges,
Secondary Market Operation, Stock Market Efficiency & Anomalies– DSE Experience,
Recent Trends in the Financial World, Global Financial Crisis.
Textbook:
Financial Markets and Institutions by Jeff Madura, 9/E (or the latest edition), Thomson.
Reference Book:
The Economics of Money, Banking and Financial Markets by Frederic S. Mishkin, 9/E
(or the latest edition), Addison-Wesley.

FIN-402: Corporate Finance

As a major course in finance, this course introduces students to the most important
concepts, principles, and key issues relating to the financing of capital investment,
decisions regarding capital structure, investment dividend, etc-using a clear and logical
framework for study.
Major topics included in the course are: Corporate Firm and Goals of Corporate Firm,
Capital Market, Review of Capital Structure, Issue of Corporate Securities, Hybrid
Financing, Financial Planning, Forecasting Financial Statements, Mergers and
Acquisitions, Financial Distress: Bankruptcy, Liquidation and Reorganization, Corporate
Restructuring.
Textbook:
Corporate Finance by Stephen A. Ross, Randolph W. Westerfield, and Jeffrey Jaffe, 8/E
(or the latest edition), McGraw Hill, Inc.
Reference Books:
1. Principles of Corporate Finance by Stewart D. Hodges, Richard A. Brealey, Stewart
C. Myers, & Charles A. D'Ambrosio, Latest edition, McGraw-Hill.
2. Financial Management: Theory and Practice by Eugene F. Brigham & Michael C.
Ehrhardt, 13/E (or the latest edition), South-Western College Publication.
FIN-403: Investment Analysis and Portfolio Management
The objective of this course is to familiarize the student with basic concepts of Securities
Analysis and Portfolio Management as well as to introduce its various tools and
techniques to the managers in managing their portfolio. This course is highly
recommended for students intending to pursue a career in portfolio management.

22
Topics to be covered are: Investment Fundamentals, Introduction to Portfolio,
Measurement of Portfolio Risk and Return, Diversification, Optimum Portfolio, Efficient
Set, Mean-Variance Portfolio, Building and Selecting Portfolio, Active and Passive
Strategies, Bond Portfolio Management: Bullet and Barbell Strategy, Modern Portfolio
Theory, Single Index Model, Multi-Index Models, Portfolio Construction, Performance
Measurement, Performance Analysis and Performance Attribution: Sharpe, Treynor and
Jensen Index, Stock Market in Bangladesh.
Textbook:
Investments Analysis and Portfolio Management by Frank K. Reilly & Keith [Link],
9/E (or the latest edition), South-Western.
Reference Books:
1. Modern Portfolio Theory and Investment Analysis by Edwin J. Elton, Martin J.
Gruber, Stephen J. Brown, & William N. Goetzmann, 6/E (or the latest edition), John
Wiley & Sons.
2. Security Analysis and Portfolio Management by S. Kevin, Latest edition.
3. Security Analysis and Portfolio Management by Donald E. Fischer & Ronald J.
Jordan, Latest edition, Prentice Hall.

FIN-404: International Finance

This course aims to provide a profound understanding of financial management concerns
in international surroundings. It also aims to help students develop analytical tools that
incorporate key international considerations into fundamental financial decisions.
Topics to be covered are: An Overview of Multinational Financial Environment,
Marginalization, International Monetary Bodies, The Origin of Exchange Rates,
International Trade Theory, International Flow of Funds, International Financial Markets,
Balance of Payment, International Trade Issues, Factors Affecting International Trade
Flows, Direct Foreign Investment (DFI), International Financial Markets, Foreign
Exchange Transaction, Quotations, International Credit Market, Demand and Supply
Scenario of a Currency, Currency Derivatives, How MNC,S Use Forward Contract,
International Arbitrage and Interest Rate Parity, Using PPP to Estimate Exchange Rate
Effects, International Fisher Effect, International Diversification.
Textbook:
International Financial Management by Jeff Madura, 9/E (or latest edition), Thomson.
Reference Book:
The Economics of Money, Banking and Financial Markets by Frederic S. Mishkin, 9/E
(or latest edition), Pearson.

FIN-405: Working Capital Management

Working Capital Management helps the students to understand the techniques of
managing the current assets and current liabilities, individually and in aggregate. This
course will be quite handy for business graduates for apprehending the facades and
fabrics of working capital management both from an academic and practical aspect.
Issues to be covered in the course are: Basics of Working Capital Management,
Management of Cash Flows, Cash Forecasting, and Models for the Management of Cash
and Temporary Investment, Accounts Receivables Management, Inventory Management
– Certainty Approach, Measures of Aggregate Liquidity, Estimating Working Capital

23
Requirements, Working Capital Policy, Short-Term Liability Management, Banks as a
source of working capital needs.
Textbook:
Modern Working Capital Management-Text and Cases by Frederick C. Scherr, Latest
edition (International edition), Prentice Hall.
Reference Book:
Financial Management by I.M. Pandey, 9/E (or the latest edition), Vikas Publication
House Pvt. Ltd.

FIN-406: Financial Analysis and Control

The study of financial analysis and control emphasizes mechanisms used to determine the
overall financial health of private, public and non-profit organizations. After completion
of this course students will be able to interpret and analyze financial statements
effectively in order to make important investment decisions.
The course will cover: What is Financial Statement Analysis, Overview of Financial
Reporting, Common Size Statements and Percentage Changes, Statement of Cash Flows,
Profitability Analysis, Risk Analysis-Using Ratios and Comparisons among Statements,
Revenue Recognition and Related Expenses, Liability Recognition and Related
Expenses, Forecasting, Dividend Based Valuation, Earnings-based Valuations, Cash-flow
based Valuations, Management of financial statements, Ethics in financial reporting.
Textbook:
Financial Statement Analysis- A Practitioner’s Guide by Martin S. Fridson and Fernando
Alvarez, 4/E (or latest edition), John Wiley & Sons, Inc.
Reference Books:
1. Analysis of Financial Statement by Leopold A. Bernstein and John J. Wild, 6/E (or
latest edition), McGraw-Hill.
2. Financial Statement Analysis: The Investor's Self-Study Guide to Interpreting &
Analyzing Financial Statements by Charles J. Woelfel, Revised Edition (or latest
edition), McGraw-Hill Professional.
3. Financial Reporting, Financial Statement Analysis & Valuation by Stickney, Brown,
Wahlen, 7/E (or latest edition), Thomson South-Western.

FIN-407: Bank Fund Management

The objective of this course is to give the students ideas about how to utilize the bank’s
fund optimally in money market or capital market. The course will provide an
understanding of various issues regarding bank management and facilitate effective and
efficient decision making so as to maximize profits for the organization.
The study will encompass issues like: Overview of Banks and Their Services, Banks
Regulatory Environment, Factors Affecting Banks and Market Shares, Sources and Uses
of Bank Fund, Analysis of Financial Statements, Techniques of Assets/Liabilities
Management – Future Options & Swaps, Investment-Lending-Liquidity Management,
Measuring and Evaluating Bank Performance, Electronic Banking.
Textbook:
Commercial Banking: The Management of Risk by James W. Kolari and Benton E. Gup,
3/E (or latest edition), Wiley and Sons.
Reference Books:

24
1. Commercial Bank Management by Peter S. Rose, 5/E (or the latest edition),
McGraw-Hill/Irwin.
2. Bank Management by Timothy W. Koch and S. Scott MacDonald, 7/E (or the latest
edition), South-Western College Pub.

FIN-408: Mergers and Acquisitions

This is major course which will provide students with knowledge of different mergers
and acquisitions issues relevant to business. It will also help students know how to
perform different activities in compliance with different merger and acquisition issues.
Topics to be included are: Takeovers and Mergers in Practice: The Takeover Process,
The Legal and Regulatory Framework, Accounting of M & As, Deal Structuring; M &
As-Theories and Empirical Tests: Strategic Processes, Theories of Mergers and Tended
Offers, The Timing of Merger Activity, Empirical Tests of M & A Performance,
Valuation-The Strategic Perspective: Alternative Approaches to Valuation, Increasing the
Value of the Organization, Restructuring: Corporate Restructuring and Divestitures,
Empirical Tests of Corporate Restructuring and Divestitures, Financial Restructuring, M
& A Strategies: Alliances and Joint Ventures, Employee Stock Ownership and MLPs,
Going Private and Leveraged Buyouts, International Takeovers and Restructuring,
Strategies for Creating Value: Share Repurchases, Takeover Defenses, Corporate
Governance and Performance, Merger Arbitrage, Implementation and Management
Guides for M & As.
Textbook:
Takeovers, Restructuring, and Corporate Governance by J. Fred Weston, Mark L.
Mitchell, J. Harold Mulherin, 4/E (or latest edition), Pearson Educational International.
Reference Books:
1. Mergers & Acquisitions, From A to Z, by Andrew J. Sherman, 3/E (or Latest edition),
American Management Association.
2. Mergers and Acquisitions, A step-by-step legal and practical guide by Edwin L.
Miller Jr. John Wiley and Sons Inc.

FIN-409: Introduction to Investment and Merchant Banking

This is a major course which will provide students a comprehensive overview of the
essentials of investment and merchant banking that embrace issue management, portfolio
management, fund management, underwriting, and other financial services.
Topics to be included are: Investment Fundamentals, Financial Instruments, Securities
Market: Types, Intermediaries, Margin Trading, Short Selling, Index Construction, Risk
and Return from Investing, Capital Allocation between the Risky and Risk Free Assets,
Optimal Risky Portfolio, Equity and Bond Valuation, Security Analysis, Efficient Market
Hypothesis, Bonds and Other Fixed Investment Fundamentals, Mutual Fund & Other
Investment Companies, Options and Futures, Stock Market in Bangladesh.
Textbook:
Essentials of Investments by Zvi Bodie, Alex Kane, and Alan J. Marcus, 7/E (or latest
edition), McGraw-Hill/Irwin.
Reference Books:
1. Investments Analysis and Portfolio Management by Frank K. Reilly & Keith C.
Brown, 9/E (or latest edition), South-Western.

25
2. Investment Banking & Brokerage: the New Rules of the Game by J.F. Marshall & M.
E. Ellis, (Nov. 1, 1993 or latest edition) McGraw-Hill Companies.

FIN-410: Introduction to derivatives

This is a major course which is designed to acquaint the students with the basic concept,
practical knowledge, skills and abilities required to develop both theoretical and practical
application in business.
Topics to be included are: Introduction to Derivative Securities and Market, Mechanics
of Futures Markets, Hedging Strategies Using Futures, Theories of Interest Rates,
Determination of Forward and Futures Prices, Interest Rate Futures, Swaps, Mechanics of
Option Markets, Properties of Stock Options, Trading Strategies Involving Options, The
Balck-Scholes-Merton Model, Options on Stock Indices, Currencies, and Futures,
Volatility Smiles, Basic Numerical Procedures, Value at Risk, Estimating Volatilities and
Correlation, Credit Risk, Credit Derivative, Insurance Derivatives, Interest Rate
Derivatives: The Standard Market Models, Interest Rate Derivatives: Model of The Short
Rate, Swaps Revisited, Real Option.
Textbook:
Options, Futures, and other derivatives by John C. Hull, 8/E, (or latest edition), Prentice
Hall.
Reference Book:
Financial Derivatives in Theory and Practice by P. J. Hurt and J.E. Kennedy, Latest
edition, Wilely Series in Probability and Statistical.

FIN-411: Management of Financial Institutions

This course is designed to provide students with a conceptual framework necessary for
analyzing and comprehending the risk management of financial institutions with a critical
examination of theoretical, strategic, practical and regulatory approaches.
Issues addressed in the course are: Introduction to Financial Institutions (FIs), Role of
different FIs, Measuring Interest Rate Risk – The Repricing Model, Maturity Model and
Duration Model, Measuring Market Risk- The Risk Metrics Model, Credit Risk –
Individual Loan Risk and Loan Portfolio Risk, Technology Risk, Foreign Exchange Risk,
Sovereign Risk, Liquidity Risk, Managing Risks, Deposit Insurance, Capital Adequacy,
Product Diversification, Geographic Diversification, Futures, Forwards, Options, Swaps,
Securitization.
Textbook:
Risk Management and Financial Institution by John C. Hull, 2/E (or latest edition),
Prentice Hall.
Reference Books:
1. Financial Institutions Management- A Risk Management Approach by Anthony
Saunders & Marcia Millon Cornett, 5/E (or latest edition), Irwin McGraw Hill
2. Risk Management and Value Creation in Financial Institutions by Gerhard Schroeck,
Latest edition, John Wiley & Sons, Inc.

FIN-412: Risk Management and Financial Institutions

This is a major course which introduces to the concept of risk including changes and
emerging issues of the risk management of financial institutions, and a critical

26
examination of theoretical, strategic, practical and regulatory approaches to the
management of risks by financial institutions.
Topics to be included are: Introduction, Risk and Risk Management, Basic Types of Risk,
Systematic and Unsystematic Risk, Objectives of Risk Management, Risk Measurement
and Pooling, Total Loss Distribution, Pooling and Diversification, Ruin Probability,
Analysis Tools, Risk Management and Shareholders, Demand for Risk Management,
Demand for Risk Management (Utility Theory), Introduction to Financial Institutions
(FIs), Regulations in the Financial System, Liability and Liquidity Management, Deposit
Insurance, Capital Adequacy, Product Diversification, Geographic Diversification,
Futures, Forwards, Options, Swaps, Securitization, Recent Trends in the Financial World,
Global Financial Crisis.
Textbook:
Risk Management and Financial Institution by John C. Hull, 2/E (or latest edition),
Prentice Hall.
Reference Books:
1. Risk Management and Value Creation in Financial Institutions by Gerhard Schroeck,
Latest edition, John Wiley & Sons, Inc.
2. Financial Markets and Institutions by Jeff Madura, 9/E (or latest edition), Thomson.

FIN-413: Public Finance

Public finance is the branch of economics that analyzes the public sector or the
role, rationale, objectives, and consequences of government intervention in the economy.
This course will apply the tools of economics to analyze what the government does and
what it ought to do.
Issues addressed in this course are: Introduction, Tools of Positive and Normative
Analysis, Public Goods, Externalities, Political economy, Environment and Education,
Cost Benefit Analysis, Health Care Market, Social Insurance, Income Distribution,
Incidence of Taxation: Partial Equilibrium Models, General Equilibrium Models,
Taxation and Efficiency: Excess Burden, Excess Burden Measure with Demand Curves,
Differential Taxation of Inputs, Does Efficient Taxation Matter?, Efficient and Equitable
Taxation, Budgetary Systems of Bangladesh, Government Borrowing and Debt: The
nature of debt, The Burden of the Debt.
Textbook:
Public Finance by Harvey S Rosen, 8/E or (Latest Edition), McGraw-Hill/Irwin.
Reference Books:
1. Public Finance by Dr. H. L. Bhatia, 19/E (or latest edition), Vikas.
2. Public Finance in Theory and Practice by R. A. Musgrave & P. B. Musgrave, 5/E (or
latest edition), McGraw-Hill College.
3. Public Finance and Public Policy by Jonathan Gruber, Latest Edition, Worth
Publishers.

FIN-414: Project Appraisals and Management

This is a specialized course on appraising and management of financial and capital
projects. In this course students will study the characteristics of project and project
management, look at how to define, organize, plan, implement, trace, control, and how to
terminate and post-evaluate a project.

27
Topics included are: Basic Concepts of Project and Project Management, Project
Selection, Project Organization Structure, Team Building, Communication and Conflict
Management, Project Planning Methods and Techniques, Resource Allocation, Project
Monitoring and Control, Project Termination, Derivation of Cash Flow, Discounting
Techniques, Market Feasibility Study, Technical Appraisal, Financial Appraisal,
Economic and Social Appraisal, Environmental Impact and Assessment, Types and
Measures of Project Risk, Analysis Under Uncertainty, Sensitivity Analysis, Scenario
Analysis, Monte Carlo Simulation, Decision Tree Analysis and Project Implementation,
Use of CPM and PERT as Implementation Tools, and Project Review & Administrative
Aspect.
Textbook:
1. Project Appraisal and Planning for Developing Countries by I. Little M. D. & J. A.
Mirrlees, Latest Edition, Basic Books.
2. Project Management, A Managerial Approach by Jack R. Meredith & Samuel J.
Mantel, Latest Edition, Wiley.
Reference Books:
1. Projects: Planning, Analysis, Selection, Implementation & Review by Prasanna
Chandra, Latest edition, Tata McGraw Hill.
2. The Economics of Money, Banking and Financial Markets by Frederic S. Mishkin,
Latest Edition, Prentice Hall.
3. Project Management: The Managerial Process by C. F. Gray & E. W. Larson, Latest
Edition, McGraw-Hill/Irwin.

FIN-415: Foreign Exchange Management and International Banking

This is a major course which deals with the exchange rate determination among different
currencies of the world along with the contribution of banks in trade finance, which
offers a comprehensive thought about the exchange rate and associated risks, balance of
payment, export-import financing, control of international currency markets, and
international banking system.
Topics to be included are: Foreign Exchange, Exchange Market, Statutory Basis of
Foreign Exchange, Evolution of Exchange Control, Outline of Exchange Rate and Types,
Import Export Introduction to Exchange Rate Mechanism, Deriving the Actual Exchange
Rate, Guarantees in Trade, External Commercial Borrowings, Exchange Rate, Interest
Rate, Interest Rate Parity, Foreign Exchange Risk, Exchange Rate Determination, Export
Import Financing, Letter of Credit Opening and Operational Procedure, Foreign
Exchange Scenario in Bangladesh; Role of Bangladesh Bank and Government Budget,
Role of International Organizations.
Textbook:
International Money and Finance by Michael Melvin, 7/E (or latest edition), Addison-
Wesley.
Reference Books:
1. Money, Interest and Banking in Economic Development by Fry J. Maxwell, John
Hopkins, University Press, latest edition
2. Foreign Exchange - Principle & Practice by K.K. Andley, latest edition

28
FIN-416: Development Finance
This course provides a thorough understanding of the specific problems of development
finance. It aims to equip students with the necessary skills to make a meaningful
contribution to policy formulation and implementation in the field of economics &
development activities.
The major topics covered in this course are: Introduction: Redistribution, Growth and
Welfare, Economic Growth: the Neo-Classical and Endogenous Story, Motivation for
Foreign Aid, Measuring some key Development Indicators: Measures Includes Poverty,
HDI, Life Expectancy, Concepts of Inequality etc, Theory of Multiple Equilibrium and
Poverty Trap, Credit Market in Developing Countries, Role of Health in Development,
Role of Education in Development, Decentralization and Public goods, Political
Economy, Aid and Corruption, Labor and Migration, Land and Property Rights,
Regulation and Development.
Textbook:
Economic Development by- Michael P. Todaro & Stephen C. Smith, 11/E (or latest
edition), Prentice Hall.
Reference Books:
1. Fundamentals of Economic Development Finance by Susan L. Giles & Edward J.
Blakely, 1/E (latest edition), Sage Publications, Inc.
2. Development as Freedom by Amartya Sen, Latest Edition, Anchor.

FIN-417: Introduction to Real Estate Finance

Real Estate Finance covers the institutions and instruments used to finance residential and
commercial real [Link] objective of this course is to familiarize students with the
terms, issues, and topics in commercial real estate and to give students the basic skills
and intuition to evaluate a variety of real estate investments.
Topics covered in this course are: Introduction to Real Estate Finance, Real Estate
Appraisal, Real Estate Law, Mortgages and Mortgage Mechanics, Other Financing
Sources, Introduction to Leases, Real Estate Markets and Investment, Property Valuation
Techniques, Property Management, Risk and Real Estate Investing, Financial Leverage
and Financing Alternatives, Disposition and Renovation of Income Properties, Real
Estate Investment Trusts, Taxes and Real Estate Valuation.
Textbook:
Real Estate Finance and Investment by W. B. Brueggemon & J. D. Fisher, 14/E (or latest
edition), McGraw-Hill/Irwin.
Reference Books:
1. Real Estate Finance & Investments: Risks and Opportunites by Peter Linneman, 3/E
(or latest edition), Linneman Associates.
2. Commercial Real Estate Analysis and Investments by D. M. Geltner, N. G. Miller, J.
Clayton & P. Eichholtz, 2/E (or latest edition), South-Western Educational
Publishers.

FIN-418: Micro Finance

This course provides students with the scenario of contribution of microfinance in the
development of rural areas of a country. It is a major course towards specializing in
Finance in the undergraduate program. This course sets sights on to provide the students

29
with a systematic understanding of the Microfinance and implementing the Microfinance
activities along with needed for effective management of finance.
Major contents of the course are: The Emergence of Microfinance in Bangladesh,
Financial Inclusion and Exclusion and the Range of Delivery Models, Sustainability and
Reaching the Poor , Operations of a Microfinance Institution-Disbursement &
Collections, MIS Systems, Setting Interest Rates, Planning for Growth, Microfinance
Impacts: Household and Macro Level, Funding Microfinance: Donors, Governments,
Social Investors and the Private Commercial Sector, The Future of Microfinance, Case
Study.
Text book:
The Microfinance revolution: Sustainable Finance for the Poor by Marguerite S.
Robinson, Latest edition.
Reference Book:
Fighting Poverty with Micro-Credit, Experiences in Bangladesh by S.R. Khondaker,
Latest edition.

Marketing Major: Concentration Courses

MKT-401: Consumer Behavior
This course is designed to develop an understanding of people’s consumption-related
behaviors and to develop and to evaluate marketing strategies intended to influence those
behaviors. It consists of cognitive, affective, and behavioral responses of consumers to
products and services.
Topics covered are: Consumer Behavior: Consumer Behavior Analysis, Market
Segmentation, Consumer Motivation, Personality and Consumer Behavior, Consumer
Perception, Consumer Learning, Consumer Attitude Formation and Change,
Communication and Consumer Behavior, Reference Group and Family Influences, Social
Class, Culture and Consumer Behavior, Consumer Influence and the Diffusion of
Innovations, Consumer Decision Making.
Textbook:
Consumer Behavior by Leon G. Schiffman and Leslie Lazar Kanuk, 10/E (or latest
edition), Prentice Hall.
Reference Books:
1. Consumer Behavior: Building Marketing Strategy by Delbert I. Hawkins, Roger J.
Best, and Kenneth Coney, 9/E (or latest edition), Tata McGraw-Hill.
2. Consumer Behavior: Concepts and Strategies by Harold W. Berkman, and Christopher
Gilson, Latest edition, South-Western Educational Publishing.

MKT-402: Global Marketing

This course will have an extensive study on the inception, survival and growth of these
multinational companies. However, it will emphasize particularly the global companies.
Topics included in this course are: Standardization and Customization of marketing The
Scope and Challenge of International Marketing, Relationships among International,
Multinational and Global Marketing, The Dynamic Environment of International Trade,
Cultural Dynamics in Assessing Global Market, Cultural, Management Style, and
Business Systems, the Political Environment, Global Marketing Management, Products

30
and Services for Consumers, International Marketing Channel, Exporting and Logistics:
Special Issues for Business, Pricing for International Markets, International IMC.
Textbook:
International Marketing by Cateora, Gilly, and Graham, 14/E (or latest edition), the
McGraw-Hill
Reference Books:
1. Global Marketing by Keegan Warren J, 4/E (or latest edition), Pearson Education
India.
2. International Marketing by Michael R. Czinkota and ILkka A. Ronkainen,, 8/E (or
latest edition), the McGraw-Hill.

MKT-403: Integrated Marketing Communications

This course is designed to provide students with an in-depth understanding of integrated
marketing concepts including: advertising, direct marketing, public relations, sales
promotions, personal selling and internet marketing for developing them as effective
decision makers.
Important topics are: Integrated Marketing Communications, Ethics and Social
Responsibility in Marketing Communications, Promotions Opportunity Analysis,
Corporate Image and Brand Management, Consumer Buyer Behaviors, Business-to-
Business Buyer Behaviors, Advertising Management, Media Selection, Message
Strategies, Trade and Consumer Promotions, Personal Selling, Public Relations, Direct
Marketing, Internet Marketing.
Textbook:
IMC – The Next Generation by Don Schultz and Heidi Schultz, Latest edition, McGraw
Hill.
Reference Books:
1. Integrated Advertising, Promotion and Marketing Communications, by Kenneth E.
Clow and Donald Baack, 3/E (or latest edition), Pearson Education India.
2. Advertising & Promotion by George E. Belch and A. Belch, Latest Edition, Irwin
McGraw Hill.
3. Canadian Advertising in Action by Keith J. Tuckwell, 8/E (or latest edition), Pearson
Education Canada.

MKT-404: Brand Management

The purpose of this course is to give the students a fundamental understanding of how to
build, measure, and manage a brand. It focuses on the basic concepts of branding,
theories and principles, their exposure to branding applications, and contemporary issues
in branding.
Topics covered include: Basics of Brand Management, Brand Positioning, and Choosing
Brand Elements to build Brand Equity, Designing Marketing Programs to Build Brand
Equity, Leveraging Secondary Brand Associations to Build Brand Equity, Developing a
Brand Equity Measurement and Management System, Ethics and Branding.
Textbook:
Strategic Brand Management: Building, Measuring, and Managing Brand Equity by
Kevin Lane Keller, 3/E, (or latest edition), Prentice Hall.

31
Reference Books:
1. Marketing and Brand Management by Andy Kantor, Latest Edition, New Age.
2. Building Strong Brand by David A. Aaker, Latest Edition,
3. Managing Brand Equity by David A. Aaker, Latest Edition, Free Press.

MKT-405: Strategic Marketing

Strategic marketing uses a decision process perspective to examine the key concepts and
issues involved in selecting strategies. In the present world, it is necessary to develop
strategies that extend beyond the traditional management focus on the marketing mix.
The course is designed around the marketing strategy process with a clear emphasis on
analysis, planning and implementation. So this course is considered to be an essential
course to understand the interrelationship between the business strategy and success of
the organization in the market scenario. This course will definitely develop marketing
skills, decision making capacity and expertise of the students.
Contents covered in this course are: Basics of Market-Driven Strategy, Markets and
Competitive Space, Strategic Market Segmentation, Strategic CRM, Capabilities for
Learning about Customers, Market Targeting and Strategic Positioning, Strategic
Relationships, Innovation and New Product Strategy, Strategic Brand Management,
Value Chain Strategy, Pricing Strategy, Promotion, Advertising and Sales Promotion
Strategies, Implementing and Managing Market-Driven Strategies.
Textbook:
Strategic Marketing by David Cravens, Nigel Piercy, 9/E, (or latest edition), McGraw-
Hill Companies.
Reference Book:
Marketing Strategy: A Decision Focused Approach by Orville Walker, John Mullins, Jr.,
and Harper Boyd, 7/E (or latest edition), McGraw-Hill/Irwin.

MKT-406: Marketing Research

The primary objective of this course is to understand how marketing research aids
managerial decision making. Accordingly, it is assumed that students taking this class
will become users of research results, rather than marketing researchers. However, for the
latter group, this class will serve as a first course in this sub field of marketing.
Topics covered are: Tools for Survey and Observation Research
Basics of Marketing Research, Defining the Marketing Research Problem, Developing a
Research Approach, Research Design, Measurement and Scaling, Questionnaire and
Form Design, Sampling Design and Procedures, Data Collection, Preparation and
Analysis, Frequency Distribution, Cross-Tabulation and Hypothesis Testing, Report
Preparation and Presentation, Applications of SPSS for Data Analysis.
Textbook:
Marketing Research- An Applied Orientation by By Naresh K. Malhotra, 6/E (or latest
edition), Prentice Hall Inc.
Reference Book:
Marketing Research in a Digital Information Environment by Jr., Joseph Hair, Robert
Bush, and David Ortinau, 4/E (or latest edition), McGrow-Hill Higher Education.

32
MKT-407: Services Marketing
The course focuses on the unique challenges of marketing and managing services and
delivering quality service to customers. The attraction, retention, and building of strong
customer relationships through quality services are at the heart of the course content.
The basic concepts covered in the course include: the difference between marketing
services versus products; the role of the service encounter; the key drivers of service
quality; the customer’s role in service creation; service design and innovation; going
beyond service to create customer experiences.
Textbook:
Services Marketing: Integrating Customer Focus across the Firm by Valarie A. Zeithmal,
Mary Jo Bitner, and Dwayne D. Gremler, 5/E (or latest edition), McGraw-Hill.
Reference Book:
Services Marketing People, Technology, Strategy by Lovelock and Wirtz, 7/E (or latest
edition), Prentice Hall.

MKT-408: Customer Relationships Management

In today’s highly competitive business environment, managing customer relationships
and effectively interacting with your customers are critical to an organization’s success.
By enhancing the customer experience, organizations can develop a strong relationship
between the customer and the organization. If sustained over time, organizations can
strengthen their competitive position and increase its profitability. The CRM course is
designed to introduce students to both CRM fundamentals and the utilization of
technology in managing customers. The curriculum will introduce students to CRM
concepts and functionality for professionals whose organizations utilize CRM or want to
gain an understanding of the role of CRM in service management. Through lectures and
presentations, scholarly whitepaper and article readings, class discussion, participants
will gain a firm understanding of the key factors that impact CRM success. Topics
included are: The Importance of CRM Database Technology, Fundamentals of Customer
Relationship Management (CRM), Types of Consumers and the Relationship Styles,
Loyalty as a Basis for Segmentation, Consumer Value: Concept and Characteristics,
Motivating People and Building Effective Customer Teams, Customer Lifetime Value
(CLTV), Customer Value Management, Contact Center Technology, CRM Information
Technology, Key Principles of Relationship Management, Experiential Relationship
Framework, Marketing Research to Understand Customer Expectation, Planning and
CRM Implementation, Customer Metrics, Customer Centered Composite Indices,
Customer Portfolio Management (CPM), Managing Networks for Customer Relationship,
Organizational Management and CRM.
Textbooks:
1. Customer Relationship Management: Concepts and Technologies, by Francis Buttle.,
Latest Edition Elsevier ltd.
2. Principles of Customer Relationship Management, by Roger Baran, Robert Galka,
Daniel Strunk, Latest Edition, Thomson learning .inc.
Reference Books:
1. Customer Relationship Management Essentials by John W. Gosney and Thomas P.
Boehm, Latest Edition, Prentice Hall, India.

33
2. The Handbook of Key Customer Relationship Management by Ken Burnett, Latest
Edition.

MKT-409: Introduction to E-Marketing

Students will be exposed to emerging technologies and their application to the marketing
process in order to review existing strategies and tactics at the same time developing new
ones of their own.
This course covers the following issues: Basics of E-Marketing, Strategic E-Marketing,
Consultative Nature of Marketing and Use of Internet-Based E-Marketing Plan,
Customer Characteristics and Behavior, Targeting Market Segmentation and
Communities, Differentiation, Integrated Marketing Mix, Integrated Communication
Mix, Customer Relationship Management, E-Marketing and Economics.
Textbook:
E-Marketing by Judy Strauss, Raymond Frosts, and Adel I. EI-Ansary, 6/E (or latest
edition), Prentice Hall.
Reference Books:
1. Effective E-Mail Marketing: The Complete Guide to Creating Successful Campaigns.
by [Link], Latest Edition, Amacom.
2. Marketing with E-Mail by Shannon Kinnard, Latest Edition, Maximum Press.
3. Permission Based E-Mail Marketing That Works by Kim MacPhrson, Latest Edition,
Dearborn [Link].

MKT-410: Sales Management

The course focuses on what it takes to be successful in managing the sales function in a
personal, direct sales environment. It asks the student to put himself/herself in the
position of being a prospective sales manager. This context helps the student better relate
to the realities of the environment and how the concepts of the course can be applied to
practical sales management situations, and management performance requirements. The
course will provide the student with a systematic framework for understanding how sales
is distinguished from marketing, and what it takes to effectively manage the sales
function.
Topics included are: Basics of Sales Management, Salesmanship and Themes of Selling,
Sales Promotion, Salesmen-Recruitment, Personal Selling, Retailing, Cooperative
Selling, The Sales Organization, Marketing Strategy in Personal-Selling, Sales and Other
Departments, The Sales Manager, The Sales Force Management, Training in Sales,
Remuneration of Sales Personnel, Motivation by Sales Management, Sales Field,
Territories, Quotas and Marketing Policies, Market Measurement, Sales Forecasting and
Sales Budgets, Psychology of Sales, Techniques of Selling, Sales Talks, Sales Records.
Textbook:
Sales Management by C. L. Tyagi, and Arun Kumar, Hardcover Edition (or latest
edition), Atlantic.
Reference Books:
1. Strategic Retail Management by Danny R. Arnold, Garry D. Smith, and Louis M.
Capella, Addison-Wesley.
2. Sales Management by Edward W. Cundiff, Norman A.P. Govoni, and Richard R. Still,
Prentice-Hall.

34
MKT-411: Retail Management
This course deals with the root level of marketing distribution systems, i.e. the
operational relations between the end users and seller of different products and services.
Students will be able to gain valuable insights into the retail industry, which will be very
useful as retailing is evolving into a global, hi-tech [Link] included are:
Introduction to Retailing, Types of Retailers, Global Retailing, Consumer Buying
Behavior in Retailing, Retail Marketing, Retail Marketing Strategy, Financial Strategy,
Retail Location Strategy, Retail Site Location Strategy, Product Category Structure and
Management, Merchandise Management, Merchandise Planning Systems, Buying
Merchandise, Retail Pricing, Distribution, Multi-Channel Retailing, Supply Chain
Management and Information Systems, Retail Communication Mix, Customer
Relationship Management, Store Layout, Design, and Visual Merchandising, Customer
Service.
Textbook:
Retailing Management by Levy, M and B Weitz 6/E (or latest edition), New York:
McGraw-Hill Irwin, 2007.
Reference Book:
Retail Marketing Management by David Gilbert, 2/E (or latest edition), Pearson, 2011.

MKT-412: Business-to-Business Marketing

This course develops students' understanding of the various marketing concepts involved
in organizational buying. It helps students to comprehend the buying process of business
markets. Concepts including strategic alliance, networking, supply chain management,
outsourcing, and issues and impacts of globalization, will be introduced. With value
created and delivered in the marketplace as its cornerstone, this course equips students
with the necessary marketing tools to deal with issues related to business markets.
Business ethics is emphasized in the course and integrated into the topics.
Contents covered in this course are: Market Opportunities in B2B Characteristics of B2B
Marketing, The Underlying Principles Relationship, Types of Goods, Services and
Customers, Understanding Value and Supply Chain, Current B2B Applications, Future
Directions for B1S, B2B Market segmentation and Positioning, Understanding Business
Values (Products, Services and Pricing), Inter-organizational Relationships, Buying
Behaviors of Business, Buyers Power, Conflict and Building Relationships, Channel
Flows and Structures, Supply Chain Management, Networks, Electronic and Internet
trains channels, A model of B2B Marketing Communication, Planning B2B
Communication, Activities Relationship based marketing, Communications
Agency/client Relationship, Advertising, Public Relations in B2B, Direct Marketing, Use
of Channel, Incentives, Sales Promotion and B2B Communications, Personal Selling and
Managing Relationships, Multiple Channel Selling, Key Account Management.
Textbook:
Business-to-Business Marketing by Ross Brennan, Louise Canning & Raymond
McDowell (2010), 2/E (or latest edition), London: Sage Publications Ltd,
Reference Book:
Business-to-Business Marketing by Ross Brennan, Louise Canning & Raymond
McDowell, Latest Edition, Sage Publications 2007.

35
MKT-413: Supply Chain Management
A comprehensive study of the concepts, processes, and strategies is used in the
development and management of supply chains. Supply-chain management (SCM) is a
systems approach to managing the entire flow of information, materials, and services
from raw material suppliers through factories and warehouses to the final end-customer.
Specific topics include global supply chain management, procurement, electronic
commerce, information technologies, and logistics activities. SCM represents a
philosophy of doing business that stresses processes and integration. This course will be
taught through the use of textbook materials, outside readings, and case analysis.
Contents covered in this course are: Supply Chain Drivers and Metrics Basics of
Marketing Channels, Structure and Functions, Analytical Framework for Channel Design
and Implementation, Segmentation for Marketing Channel Design: Service Outputs, Gap
Analysis, Vertical Integration: Owning the Channel, Channel Power, Managing
Conflicts, Retailing, Wholesaling, Franchising, Ethical Issues with Channels.
Textbook:
Marketing Channel by Anne T. Coughlan, Erin Anderson, and Louis W. Stern, 7/E (or
latest edition), Adel I. El-Ansary.
Reference Books:
1. Supply Chain Management by Chopra and Meindl, 4/E (or latest edition), Prentice
Hall.
2. Operations and Supply Chain Management by F. Robert Jacobs, and Richard B.
Chase, 13/E (or latest edition), McGraw-Hill.

MKT-414: Rural Marketing

An important segment that marketers now-a-days cannot ignore is the ‘bottom of the
pyramid’ - consumers living in rural areas. Rural markets with their vast size and demand
base offers a huge opportunity for business entities. To expand their market base, more
and more companies are foraying into rural markets. There is no denying that rural
consumers want to access brands, if only they offer value for money and a promise of
quality. The challenges marketers face in trying to address these consumers are high and
risky due to the fragmented nature of the rural market and the low margins of this trade.
‘Rural Marketing course’, offered for the first time in Bangladesh, has an extensive study
on the importance of rural markets in developing economies. It makes students aware of
the rural marketing environment, the special needs in rural marketing research and study
of consumer behavior in the rural segment.
The students learn that companies are already facing saturation in established urban
markets. And by targeting the world's poor-an untapped yet potentially thriving new
market; students get ready for the fastest growing market in the world. Furthermore, the
course analyzes the economics of cost involved in rural distribution coverage, rural
product and pricing strategy, rural marketing challenges, rural innovation, rural consumer
behavior which provides students with knowledge, understanding and techniques related
to undertaking marketing in a rural environment.
The primary objective of the course is to provide conceptual understanding on the rural
marketing and develop skills required to planning of rural marketing mix through
examining rural environment as it is a huge source of untapped potentials.

36
Course contents are: Call of Rural Marketing, Nature and Patterns of Rural Consumer
Behavior, Rural Marketing Environment, Researching Rural Market, Rural Production
and Products, Rural Marketing Strategies, Distribution Strategy, Communication
Strategy, the Future of Rural Marketing.
Textbooks:
1. The Rural Marketing Book (W/Vcd) (Text & Practical), by Pradeep Kashyap &
Siddhartha Raut, 1/E (or latest edition), Dreamtech Press.
2. Rural Marketing by T.P. Gopal Swamy, 2/E (or latest edition), Vikas Publishing
House.
Reference Books:
1. Rural Marketing: Targeting the Non-Urban Consumer by Sanal Kumar Velayudhan,
2/E, (or latest edition), Sage Publications Pvt. Ltd.
2. Rural Marketing in India: Strategies and Challenges by Ruchika Ramakrishnan, Latest
Edition, New Century Publications.
3. Rural Marketing: Text and Cases by Mathur, U, C, Latest Edition, Excel Books.
Prentice-Hall.

MKT-415: Agricultural Marketing

The primary objective is to foster development and understanding of key agricultural
marketing issues and concerns, equip you with analytical skills that may be utilized to
evaluate different marketing problems and programs from both the industry and firm
perspective. This course will provide you with an understanding of economic concepts
that will be employed for analyzing issues in agricultural marketing.
Topics covered: Introduction to Food Marketing, Analysing Agricultural & Food
Markets, Agricultural Production & Marketing, Risk Management and the Futures
Market, Price Analysis and the Exchange Function, Demand, Supply, and Elasticity,
Price Discovery, Models of Market Behaviour, Derived Demand, Derived Supply, and
Marketing Margins, Storage Decisions in the Marketing of Agricultural and Food
Products, Local Markets and Interregional Trade,
Textbook:
Marketing of Agricultural Products by Joseph N. Uhl, Richard L. Kohls (latestEdition)
Reference Books:
1. Agricultural Marketing – System, Coordination, Cash and Future Prices by Wage
Purcell(latest Edition)
2. Marketing of Agricultural Products by Kohls & Uhl(latest Edition)

Management Major: Concentration Courses

MGT-401: International Management
This course will equip the students with the rising level of involvement and
competitiveness which is of the essence in today’s globalized marketplace. The course
will help the students develop the indispensable skills demanded by up growing cross-
national interactions and daily operations in foreign subsidiaries.
Topics to be included are: The Elements of International Business Environments, the Art
and Practice of International Strategy, Central Challenge of Global Strategy, Managing
Risk in International Operations, International Alliance Strategy and Managing
International JVs, Licensing and Franchising Arrangements, International Distribution

37
and Global Supply Chain Management, Regional and Global Strategies of Multinational
Companies.
Textbook:
International Management: Managing Across Borders and Cultures by Helen Deresky,
7/E (or latest edition), Prentice Hall.
Reference Books:
1. International Management: Culture, Strategy and Behavior by Fred Luthans and
Jonathan P. Doh, 7/E (or latest edition), McGraw Hill Higher Education.
2. International Management by Richard Mead and Tim G. Andrews, 4/E (or latest
edition), Wiley-Blackwell.

MGT-402: International Business

This course offers students the opportunity to explore the risks and rewards of an
international approach to business from a theoretical point of view, to explore some of
the cultural and ethical issues involved in international business, and to research the
experience of a range of firms who operate globally.
Topics included in this course are: Globalization, National Differences in Political
Economy, Differences in Culture, International Trade Theory, The Political Economy of
FDI, The Foreign Exchange Market, The Strategy of International Business, Entry
Strategy and Strategic Alliances, Exporting and Importing, Global Market and R&D,
Global HRM, Accounting in International Business.
Textbook:
International Business by John Daniels, Lee Radebaugh, and Daniel Sullivan, 13/E (or
latest edition), Prentice Hall.
Reference Books:
1. International Business: Competing in the Global Marketplace by Charles W. L. Hill,
and Arun K. Jain, 8/E (or latest edition), TATA McGraw Hill.
2. International Business: Strategy, Management, and the New Realities by Tamer
Cavusgil, Gary Knight, and John Riesenberger, 1/E (or latest edition), Prentice Hall.

MGT-403: Management of Industrial Relations

The course prepares the students to grasp and apply the principles of IR and develop an
awareness of the proposition of industrial peace, awareness of the causes and intricacies
of various labor relations, conflicts, and the techniques and resolutions circulated by law.
Topics covered in this course are: Industrial Relations Concepts and Scopes, Conflict
Model, Collaboration Model, Globalization Impacts on Industrial Relations, Legal
Framework of Industrial Relations, Trade Unions: History and Structure of Trade Unions,
Emerging Changes in Trade Unions, Discipline and Disputes, Disputes Resolution
Techniques, Disciplinary Procedures & Grievance Management Machineries, Bargaining
and Gain Sharing, Employee Empowerment and Worker Participation in Management
and Their Impact on Quality of Work Life & Industrial Relations.
Textbook:
Industrial Relations: Theory and Practice by Michael Salamon, 4/E (or the latest edition),
Financal Times Management.
Reference Books:

38
1. The Management of Industrial Relations by George F. Thomason, Latest edition,
University College Cardiff Press.
2. Labor Relations by John A. Fossum, 11/E (or latest edition), Pearson.
McGraw-Hill/Irwin.

MGT-404: Project Management

This course addresses the critical nature of managing projects. The course will prepare
the students in defining, organizing, planning, implementing, tracing, controlling,
terminating, and conducting post-evaluation of a project.
Topics captured are: Fundamental Concepts of Project and Project Management, Project
Selection, Project Organization Structure, Team Building, Project Planning Methods and
Techniques, Resource Allocation, Project Monitoring and Control, Project Appraisal,
Market Feasibility Study, Environmental Impact and Assessment, Types and Measures of
Project Risk, Analysis Under Uncertainty, Different Methods of Analyses, Project
Implementation, Use of CPM and PERT as Implementation Tools, Project Review and
Project Termination,.
Textbook:
Project Management, A Managerial Approach by Jack R. Meredith & Samuel J. Mantel,
Latest edition, Wiley.
Reference Books:
1. Projects: Planning, Analysis, Selection, Implementation & Review by Prasanna
Chandra, Latest Edition, Tata McGraw Hill.
2. A Guide to the Project Management Body of Knowledge by Project Management
Institute, 4/E (or the latest edition), Project Management Inst.

MGT-405: Total Quality Management

This course introduces students to several quality improvement (QI) approaches that are
increasingly used by contemporary managers in effective quality planning, controlling
and improving. TQM provides the overall QI concept and serves as the backdrop to
understanding reengineering, the learning organization and different quality standards.
Topics captured in this course are: Concepts, Dimensions of Quality, Scope, Importance
of TQM, Core Concept of TQM, Functions of TQM, Learning from Quality Gurus,
Benchmarking, Quality of Design, Quality of Organizational Structure and Design,
Quality Leadership Concept and Theory, HRM for TQM, Group and TQM, TQM &
Culture and Change Management, Quality Control: Six Sigma, Quality Economics,
Quality Standards: ISO 9000, ISO 14000, ISO 22000, Quality Audit.
Textbook:
Quality Management for Organizational Excellence: Introduction to Total Quality by
David L. Goetsch and Stanley Davis, 7/E (or the latest edition), Prentice Hall.
Reference Books:
1. Total Quality Management: An Executive Guide to Continuous Improvement by
Hubert K. Rampersad, Latest edition, Springer.
2. The Essence of TQM by John Bank, Latest edition, New York: Prentice–Hall.
3. Total Quality Management by D.H. Besterfield, and C. Besterfield, 3/E (or the latest
edition), Prentice Hall, India.

39
MGT-406: Comparative Management
This course aims to study management in a global perspective. It examines and compares
management practices of different types of organizations, across countries and cultures.
The course considers management functions and manager skills including similarities and
differences between domestic and international management.
Topics captured in this course are: Concepts of Comparative Management, Comparing
Cultures, Convergence and Divergence Forces, Universality and Transferability of
Management, Managerial Behavior and Leadership Styles, Decision Making Styles, An
Overview of the Management Style of USA, UK, and Japan; Management Scenario in
Developing Countries, Management Styles in Bangladesh.
Textbook:
Global Comparative Management: A Functional Approach by Ralph B. Edfelt, Latest
edition, Sage Publications, Inc.
Reference Books:
1. Comparative and Multinational Management by S. Ronen, Latest edition, John Wiley
and Sons, New York, USA.
2. Management System in Bangladesh and Japan: A Comparative Study by K. B. Hoque,
Latest edition, Institute of Development Economics, Tokyo, Japan.
3. Contemporary Scholarly Articles.

MGT-407: Logistics Management

The course focuses on the aspects of logistics management, from theories to strategies
and operational guidelines in the changing competitive business environment. The course
will assist students to make the best use of time and to create efficiency. It further
introduces students to distribution structures, functions and information systems.
Topics covered in this course are: Overview and Introduction to Logistics Management,
Logistics Management Trends, the Varying Nature of Logistics Chain and Value Adding
Activities, Logistics Management Functions, Elements of Logistics and Distribution,
Logistics Distribution Structures, Importance of Distribution to the Economy of a
country. Integrated Logistics and Distribution Systems, Methods of Selecting Transport
Modes, Use of Information Technology in Logistics, Third Party and Fourth Party
Logistics, Packaging, Security and Safety in Distribution, Distribution Requirements
Planning (DRP), Lot Sizing and Cost of Deliveries.
Textbooks:
1. Fundamentals of Logistics Management by Lisa Ellram, European ed edition (or the
latest edition), Higher Education.
2. Logistics and Supply Chain Management by Martin Christopher, 4/E (or the latest
edition), FT Press.
Reference Books:
1. Logistics Management by R.P. Singh and S. C. Ailawadi, Latest edition, PHI
Learning.
2. The Handbook of Logistics and Distribution Management by Alan Rushton, Phil
Croucher, and Peter Baker, 4/E (or the latest edition), Kogan Page.

40
MGT-408: Management of Small Business
The course introduces students to areas of business management most critical to small
businesses. It provides a wealth of information and resources for learners to develop
essential managerial skills required to keep a small business running smoothly and further
take it to the next level.
Topics covered in this course are: Small Business Context (Small Business in the
Economy, the Entrepreneur and Owner-Manager, Small Business Environmental
Analysis, Globalization and Small Business, Marketing for Small Business), Small
Business Forms/Types (Business Start Ups and Franchises, Buying an Existing Business,
Small Business Legal Frame-Work, Growth of Small Firms, Family Business, Succession
Planning in Small Business), Small Business in Practice (Successful Small Business
Strategies, Management of Resources, Financing Small Business), Small Business
Environment, Corporate Social Responsibility, Networking and Financial Management.
Textbook:
Effective Small Business Management by Norman M. Scarborough, 10/E (or the latest
edition), Prentice Hall.
Reference Books:
1. Small Business Management by Justin G. Longenecker, J. William Petty, Leslie E.
Palich, and Carlos W. Moore, 15/E (or the latest edition), South-Western College Pub.
2. Small Business Management Principles by Stanely R. Sonde, Latest edition, Business
Publication Inc.

MGT-409: Management of Multinational Enterprises

The course is designed to provide students with the ability to carry out a comparative
analysis of management styles of multinational firm operations. Students will also study
international joint ventures, aspects of import–export management and problems of
multinationals.
Topics covered in this course are: Comparative Analysis of Management Styles,
Variations in the Organization Structure of MNEs, MNEs Design and Process, Legal and
Cultural Influences of Management Styles, Foreign Investment Strategies, International
Joint Ventures, Impact of Government Relations on Multinationals, Aspects of Import–
Export Management, Problems of Multinationals under the Same Growth Bracket,
Solutions to Those Problems..
Textbook:
Multinational Management by John B. Cullen and K. Praveen Parboteeah, 5/E (or the
latest edition), South-Western College Pub.
Reference Books:
1. Strategic Knowledge Management in Multinational Organizations by Kevin
O’Sullivan, Latest edition.
2. Communicating in Multinational Organizations by Richard L. Wiseman and Robert
Shuter, Latest edition.

MGT-410: Environmental Management

This course provides an overview of environmental management systems (EMS) and
how EMS can support environmental improvements at facilities that are subject to

41
environmental regulations. This course will also cover recommendations and possible
solutions to contemporary resource and environmental problems in Bangladesh.
Topics covered in this course are: Global Environmental Issues, Problems of
Development and Production, the Need for Sustainable Development and Actions for
Environment Protection, Environmental Management Tools- Environmental Assessment,
Economic Assessment of Environmental Consequences, Environment Pollution
Management, Progress in Environmental Science, International Environment Laws,
Ecosystem: Science, Policy and Management.
Textbooks:
1. Environmental Science- Creating a Sustainable Future by Daniel D. Chiras, 8/E (or the
latest edition), Jones & Bartlett Publishers.
2. Introduction to Environmental Management by Mary K. Theodore and Louis
Theodore, 1/E (or the latest edition), CRC Press.
Reference Books:
1. A Text Book of Environmental Science by Bakshi, D.N.G. Sen and Banerjee, Latest
edition, S.S.K. 2000, Calcutta Book House Pvt. Ltd.
2. Follow all current conference papers and global decisions with instant flexibility.

MGT-411: Corporate Governance

This course examines the nature of corporate governance from several perspectives
including economics, law, accounting, ethics, and moral reasoning. The course studies
the evolution of corporate governance mechanisms from the theoretical and practical
view point, the concepts of corporate governance, mechanisms of corporate governance
and accountability.
This course will cover: Defining Corporate Governance, Corporate Governance
Mechanism, Common Failures in the Corporate Governance Process and Impact on
Corporate Operations, Corporate Governance Reforms, and Changes in Regulatory
Oversight (macro reforms), Globalization and Corporate Governance Convergence,
Corporate Governance Reform in Bangladesh.
Textbook:
Corporate Governance by Robert A. G. Monks and Nell Minow, 5/E (or the latest
edition), Wiley.
Reference Books:
1. Corporate Governance: Principles, Policies and Practices by Bob Tricker, Latest
edition, Oxford University Press, USA.
2. Corporate Governance: A Synthesis of Theory, Research, and Practice by H. Kent
Baker and Ronald Anderson, 1/E (or the latest edition), Wiley.

MGT-412: Management of Change

The course examines the notion of organizational renewal and considers the
consequences of changes in terms of the volume, momentum, and complexity that it
may mean for human behaviour in organisations and the human resource practices
that support them.
Key topics include: Change Management Theory, Sources of Change, Types of Change,
the Change Process, Resistance to Change Power, Politics and Change; Organisational
Culture and Change, Leading Change and Change Agents, Features of Organisation

42
Design, Types and Phases of Change, Nonlinear Dynamics, Managerial and
Organisational Cognition, Interpretative Systems and Sense-Making, Techniques for
Process Change, the Role of Entrepreneurship, Creativity, Leadership and
Managerialism; Organizational Learning, Development and Change.
Textbooks:
1. How to Change the World: Change Management by Jurgen Appelo, Latest edition,
Jojo Ventures BV.
2. Management of Change by Erik De Graaff and Anette Kolmos, Latest edition, Sense
Publishers.
Reference Books:
1. Change Management by Jeffrey Hiatt and Timothy Creasey, Latest edition, Prosci
Research.
2. Guidelines for the Management of Change for Process Safety by Center for Chemical
Process Safety (CCPS), 1/E (or the latest edition), Wiley-AIChE.
MGT-413: Organizational Development
This course treats the modern theory and practice of organization development which
offers insights and applications relevant to organizations around the world. The course
examines the organization development process, including intercession strategies, and the
role of organization development in creating the changes that improve individuals, teams,
and organizations.
Key topics in this course are: Introduction to Organization Development, Theory and
Management of Organization Development, Organizational Development Interventions,
Key considerations & Issues, Ramification, Issues in Consultant- Client Relationship,
Mechanistic, Organic & Contingency Approach, Power and Politics, Research on
Organization Development, and Future of Organizational Development.
Textbook:
Organization Development: Strategies for Changing Environment by Robert D. Smither,
John M. Houston and Sandra A. McIntire, Latest edition, Pearson Education, New Delhi,
Asia.
Reference Books:
1. Organization Development: The Process of Leading Organizational Change by Donald
L. Anderson, 2/E (or the latest edition), Sage Publications, Inc.
2. Organization Development by Wendell L. French and Cecil H. Bell, Latest Edition,
NJ: Prentice- Hall.

MGT-414: Managing Globalization

The course aims to let the learners know how to develop international strategies for firms
wishing to expand globally. The course emphasizes analyzing opportunities and the
threats in international decision-making and operationalizing global strategies, including
managing strategic alliances and networks.
Topics covered in this course are: Globalization and Governance, Globalization and
Economic Management, Globalization and Entrepreneurship, Trade and Investment,
WTO: the Challenges for Developing Countries, Managing Banking and Financial
Crises, Globalization and Culture, Globalization and Health Services, Globalization and
Labor/Employment Practices.
Textbook:

43
Managing Globalization in Developing Countries and Transition Economies: Building
Capacities for a Changing World by Moses Kiggundu, Latest edition, Praeger.
Reference Books:
1. Managing Globalization in the Age of Interdependence by George C. Lodge, 1/E (or
the latest edition), Jossey-Bass.
2. Organizing and Managing in the Era of Globalization by Pritam Singh and Subir
Verma, Latest Edition, Sage Publications Pvt. Ltd.

MGT-415: Management of Innovation and Technology

The course focuses on how innovative technologies are managed and their consequences.
The course capitalizes on innovative commercialization of technology in such high
technology industries as telecoms, aerospace, pharmaceuticals, computer equipments,
automobiles, software and electronics.
Topics included in this course are: Technology: Definition, Impacts of Technological
Change, and Philosophy, Science and Technology, Forms of Technology, Management
of Innovation- Types of Innovation, Innovation Process, Requirement for Successful
Innovation, Patent and Innovation, Understanding Technological Changes, Change
Through Substitution and Diffusion, Management of Technology Transfer, Role of
MNCs in Technology Transfer, Technology Infrastructure, Management of R & D
Institutes, Technological Planning Models, Relevant Case Studies.
Textbook:
Strategic Management of Technology and Innovation by Robert Burgelman, Clayton
Christensen, and Steven Wheelwright, 5/E (or latest edition), McGraw-Hill/Irwin.
Reference Books:
1. The Management of Technology and Innovation: A Strategic Approach by M.A.
White and G.D. Bruton, 2/E (or the latest edition), South-Western College Pub.
2. Effective Management of Technology: A Challenge for Corporations by Sushil K.
Bhalla, Latest edition, Addison-Wesley Press.
3. The Management of Innovation and Technology: The Shaping of Technology and
Institutions of the Market Economy by John Howells, 1/E (or the latest edition), Sage
Publications Ltd.

MGT-416: Leadership in Organization

This course focuses on the developing managerial leadership exclusively so as to deal
effectively with the environmental and organizational challenges. The course will provide
guidelines and processes designed to transfer the theoretical research available to
practice.
Key topics include: The Nature of Managerial Work, Perspectives on Effective
Leadership Behavior, Participative Leadership, Delegation, and Empowerment; Dyadic
Role Making, Attributions, and Fellowship, Managerial Traits & Skills, Early
Contingency Theories of Effective Leadership, Charismatic & Transformational
Leadership, Leading Change in Organizations, Leadership in Teams and Decision
Groups, Strategic Leadership by Executives, Developing Leadership Skills, Ethical
Leadership and Diversity, Contemporary Case Analysis.
Textbook:
Leadership in Organizations by Gary A. Yukl, 7/E (or the latest edition), Prentice Hall.

44
Reference Books:
1. Leadership and Organizations by Alan Bryman, Latest edition, Routledge Kegan &
Paul.
2. Wooden on Leadership: How to Create a Winning Organization by John Wooden, 1/E
(or the latest edition), McGraw-Hill.
3. The Practice of Adaptive Leadership: Tools and Tactics for Changing Your
Organization and the World by Ronald A. Heifetz, Marty Linsky, and Alexander
Grashow, 1/E (or the latest edition), Harvard Business Press.

MGT-417: Management Practices in Bangladesh

This course aims to provide an understanding of general management concerns in
Bangladesh within different organizational paradigms. The course will search into the
real life practices of management principles, functions, and other issues of management
by Bangladeshi contemporary organizations.
Topics to be included are: Introduction to Management, Management-Historical
Evaluation, Trend and Future Development of Management, Planning, Organizing,
Leading, Decision Making, Departmentation, Power and Authority, Motivation,
Leadership, Communication in Organizations, Controlling, Extensive Case Analysis of
Managerial Practices in Different Organizations in Bangladesh.
Textbook:
Fundamentals of Management by Dr. Md. Mainul Islam and Dr. Abdul Awal Khan, 3/E
(or the latest edition), Abir Publications, Dhaka.
Note: The course demands real life case analysis and review of contemporary scholarly
articles on managerial practices in Bangladesh.

Management Information Systems Major: Concentration Courses

MIS-401: Database Management
The knowledge of this course will prepare students for success in their field using real-
world cases addressing current issues such as database design, data integrity, concurrent
updates, and data security. The course will provide the basic knowledge of hierarchical,
network, relational and objects oriented models with a focus on the relational model and
its operators.
Topics included are: the Database Environment, the Database Development Process,
Modeling Data in the Organization, the E-R Model and Business Rules, Logical Database
Design and the Relational Model, Physical Database Design and Performance, Database
Security and Integrity, Introduction to SQL, Advanced SQL, the Client/Server Database
Environment, the Internet Database Environment, Data Warehousing, Data Quality and
Integration, Data and Database Administration, Overview: Distributed Database,
Overview: Object-Oriented Data Modeling.
Textbook:
Concepts of Database Management by Philip J. Pratt and Joseph J. Adamski, 7/E (or the
latest edition), Course Technology.
Reference Books:
1. Modern Database Management Systems by Jeffrey A. Hoffer, Ramesh Venkataraman,
and Heikki Topi, 10/E (or the latest edition), Prentice Hall.

45
2. Database Management Systems by Raghu Ramakrishnan, Johannes Gehrke, 3/E (or
the latest edition) McGraw-Hill.

MIS-402: Data Communication and Networking

This course provides students with an understanding of the basic concepts of computer
communication network systems and the hardware and software capabilities of such
systems, digital data and data transmission, the effects of different degrees of
centralization of computer facilities on business and government.
Topics included are: Business Information- Distributed Data Processing, the Internet and
Distributed Applications: Internet History and Architecture- TCP/IP and OSI, Inter-Based
Applications–Client/Server and Intranet Computing Internet Operations, Local Area
Network: LAN Architecture and Protocols, Wireless LANs, WAN, Data
Communications, the Incorporation of the Systems Approach for Understanding-
Designing-Managing-Securing and Implementing Data Communication Networks, Data
Link Control and Multiplexing, Data Communication Networks for various Business
Situations, Network Management, Fundamentals of GSM, CDMA, GPRS.
Textbook:
Data Communication and Networking: A Practical Approach by Massoud Moussavi, 1/E
(or the latest edition), Delmar Cengage Learning.
Reference Books:
1. Data Communications and Networking by Behrouz A. Forouzan, 4/E (or the latest
edition), McGraw-Hill Science/Engineering/Math.
2. Business Data Communications and Networking by Jerry FitzGerald, 10/E (or the
latest edition), Wiley.

MIS-403: Decision Support Systems and Expert Systems

This course gives an introduction to the analysis, design, and application of information
systems used in the direct support of management decision making, and to the use of
expert systems technology for practical cases such as financial planning, and production
management.
Topics covered in this course are: Introduction to DSS, Decision in the Organizations,
Modeling Decision Processes, Groupware Technologies, Executive Information Systems,
Expert Systems and Artificial Intelligence, Knowledge Engineering and Acquisition, the
Data Warehouse, Data Mining and Data Visualization; Study of Recent Developments in
Model-Based DSS Applications with Knowledge Base Enhancement, Implementing and
Integrating DSS, Creative Decision Making and Problem Solving, Intelligent Software
Agents and Agency.
Textbook:
Decision Support Systems and Intelligent Systems by Efraim Turban, Jay E. Aronson,
and Ting-Peng Liang, 8/E (or latest edition), Prentice Hall.
Reference Books:
1. Understanding Decision Support Systems and Expert Systems by Efrem G. Mallach,
Latest edition, Richard D Irwin.
2. Decision Support Systems by George M. Marakas, 2/E (or latest edition), Prentice
Hall.

46
MIS-404: Object Oriented Programming
The objective of the course is to develop skills such as program design and testing as well
as the execution of programs. The course will facilitate the students to learn about the
concepts and methodology of Object-Oriented Programming with C++ or Java as an
illustration language.
Key topics include: Basic Programming Concepts, Solving Problems Using Flow Chart,
Data Types, Operators, Expressions, Statements, Control Statements, Functions, Array,
Writing Pseudo Codes, Philosophy of Object Oriented Programming, Encapsulation,
Classes and Objects, Access Specifics, Static and Non Static numbers, Constructors,
Destructors and Copy Constructors, Array of Objects, Object Pointers and Object
References, Inheritance: Single and Multiple Inheritance, Polymorphism: Overloading,
Abstract Data Structure, Virtual Functions and Overriding, Object Oriented I/O.
Textbook:
Object-Oriented Programming with C++ by E. Balagurusamy, 6/E (or latest edition),
Tata McGraw Hill.
Reference Books:
1. C Programming Language by Brian W. Kernighan, & Dennis M. Ritchie, 2/E (or latest
edition), Prentice Hall.
2. C++ How to Program by H. M. Deitel and P. J. Deitel, 4/E (or latest edtion), Pearson
Education International.

MIS-405: E-Commerce
This course will avail the students to learn the contemporary electronic methods and
standards in business, to analyze on hand business web activity, and to develop web
business strategies for launching and maintaining business activities on the [Link]
covered in this course are: Basics of Electronic-Commerce (EC), E-marketplaces and
Economic Impacts, E-Tailing, Market Research and Advertisement in EC, Company-
Centric B2B Exchanges and Services, E-Supply Chain, Intra Business, Corporate Portals,
C-Commerce, E-Government, E-Learning; C2C, Knowledge Management, Mobile
Commerce and Pervasive Computing, Auctions, EC Security, Electronic Payment System
(B2C, B2B), and Other Support Services, EC Strategy and Implementation, the
Economics of EC.
Textbook:
Electronic Commerce: A Managerial Perspective by Efraim Turban, Dave King, Jae Kyu
Lee, and Dennis Viehland, 4/E (or latest edition), Prentice Hall, USA.
Reference Books:
1. Electronic Commerce by Gary P. Schneider, 9/E (or latest edition), Course
Technology Inc.
2. E-Commerce 2012 by Kenneth Laudon and Carol Guercio Traver, 8/E (or the latest
edition), Prentice Hall.

MIS-406: Operating Systems

The course aims to introduce students to the concepts that lie behind operating systems.
It deals primarily with the essential concepts that are applicable to a variety of systems.
Simultaneously, the study of this course will prepare the students to enhance their ideas
on the latest innovation evolutions and how they affect operating systems.

47
Topics include: Evolution of Operating Systems, Components and Structure of Operating
System, Process: Process Model and Implementation, Inter Process Communication,
Process Scheduling, Multiprocessing and timesharing, Process Synchronization,
Deadlock: Resource Allocation and Deadlock, Deadlock detection, Prevention and
Recovery, Memory Management: Swapping, Paging, Segmentation, Virtual Memory,
Multi-Core Processing, Wireless Technologies, PDA and Telephone Operating Systems,
and Blu-Ray Optical Storage.
Textbooks:
1. Understanding Operating Systems by Ann McHoes and Ida M. Flynn, 6/E (or the
latest edition), Course Technology.
2. Operating System Concepts by A. Silberschatz, P. Galvin, & G. Gagne, 8/E (or latest
edition), John Wiley & Sons.
Reference Books:
1. Modern Operating Systems by Andrew S. Tanenbaum, 3/E (or the latest edition),
Prentice Hall.
2. Operating Systems Design and Implementation by Andrew S. Tanenbaum, & Albert S
Woodhull, 3/E (or the latest edition), Prentice Hall.

MIS-408: System Analysis and Design

This course aims to introduce variety of new software used by analysts and designers; at
the same time, students will be equipped with the knowledge on the core set of skills that
all analysts must possess. It is actually a customized approach to use the computer for
problem solving.
Key issues are: Foundation for System Development: The System Development
Environment, the Source of Software, Managing the Information System Software,
Systems Planning and Selection, System Analysis: Determining System Requirements,
System Analysis Tools and Techniques, Structuring System Requirements: Process
Modeling, Prototyping, Conceptual Data Modeling, System Design: Designing the
Human Interface, Designing Databases, System Implementation and Operation.
Textbook:
Systems Analysis and Design Methods by Jeffrey Whitten and Lonnie Bentley, 7/E (or
the latest edition), McGraw-Hill/Irwin
Reference Books:
1. Systems Analysis and Design by Kenneth E. Kendall and Julie E. Kendall, 8/E (or the
latest edition), Prentice Hall, USA.
2. Essentials of System Analysis and Design by Joseph Valacich, Joey George, and Jeff
Hoffer, 5/E (or the latest edition), Prentice Hall, USA.

MIS-409: Computer Programming and Applications

This course provides knowledge and skills of Structure Programming Language. Besides,
a little focus will be put on the idea of developing database using SQL Server.
Topics covered in this course are: Basic programming Concepts, Program Development
Stages: Flow Charts; Getting started with Flowcharts and Solving Problems Using Flow
Chart; Programming constructs: Data Types, Operators, Expressions, Statements, Control
Statements, Functions, Array, Common Problem Solving Algorithms and Writing Pseudo
Codes.

48
Textbook:
Schaum's Outline of Programming with C++ by Byron Gottfried, 2/E (or the latest
edition), McGraw-Hill.
Reference Books:
1. C Programming Language by Brian W. Kernighan, Dennis M. Ritchie, 2/E (or the
latest edition), Prentice Hall.
2. The C++ Programming Language by Bjarne Stroustrup, 3/E (or the latest edition),
Addison-Wesley Publishing Company.

MIS-410: Applied Artificial Intelligence

The course aims to introduce students to a number of topics and techniques in Artificial
Intelligence (AI). Students should be prepared to put in considerable time and effort into
reading to become familiar with these topics, and into programming to gain experience
with these techniques.
Topics captured are: Introduction, Intelligent Agents, Economic Rationality, Adaptive
Artifice, Problem Solving: Solving Problems by Searching, Informed Search and
Exploration, Constraint Satisfaction Problems, Adversarial Search, Logical Agents,
Developing the Evolving Artifact, Uncertain Knowledge and Reasoning, Uncertainty
Probabilistic Reasoning over Time- Making, Learning from Observations, Knowledge in
Learning, Statistical Learning Methods, Reinforcement Learning, Memory as
Environment for Thoughts, Communication, Probabilistic Language Processing,
Perceptions, Robotics, Present and Future of Artificial Intelligence.
Textbook:
Artificial Intelligence: A Modern Approach by Stuart Russell and Peter Norvig, 3/E (or
the latest edition), Prentice Hall, Publishing, USA.
Reference Books:
1. The Sciences of the Artificial by Herbert A. Simon, 3/E (or the latest edition), The
MIT Press, USA.
2. Applied Artificial Intelligence Da Duan, Paolo F Fantoni, Martine De Cock, Mike
Nachtegael, and Etienne E Kerre, Latest edition, World Scientific Pub Co Inc.

MIS-411: System Integration Security and Internet

The course discussion will cover up the key concepts in the major areas of information
technology; enable students to successfully understand, work with and manage IT efforts
as part of supply chain, transportation or civil engineering projects.
Topics included are: Software Development Methods, Data Modeling and Databases,
Application Development, Web Standards and Development, System Integration,
Security, and Data Communications, Most of the Homework Sets Lead the Class
Through a Project in which a Database and Web Application are Designed and
Constructed, Using Good Software Process and Addressing Security, Network and Other
Issues.
Textbook:
Introducing Physical Security: Systems, Design, Integration and Control by ASIS, Latest
edition, John Wiley & Sons.
Reference Books:

49
1. Enterprise Systems Integration by Judith M. Myerson, 2/E (or the latest edition),
Auerbach Publications.
2. SpamAssassin: A Practical Guide to Integration and Configuration by Alistair
McDonald, Latest edition, Packt Publishing.

MIS-412: Computer Based Simulation Systems

This course aims to equip students with the appropriate knowledge and practical skills
needed to conceptualize, create, and execute models of systems for the support of
systems engineering, test, and evaluation of activities.
Topics covered in this course are: Basic Simulation Modeling, Modeling Complex
System, Simulation: Credible Simulation Models, Review of Basic Probability &
Statistics, Building Valid Software, Selecting Input Probability Distributions, Random
Number Generators, Generating Random Variants, Output Data Analysis for a Single
System, Statistical Techniques for Comparing Alternative Systems, Variance Reduction
Technique, Experimental Design and optimization, Simulation of Manufacturing
Systems.
Textbook:
Simulation Modeling and Analysis by Law, A. and Kelton, D.M. 6/E (or the latest
edition), McGraw-Hill, USA.
Reference Books:
1. Introduction to Scientific Programming and Simulation Using R by Owen Jones,
Robert Maillardet, and Andrew Robinson, 1/E (or the latest edition), Chapman and
Hall/CRC.
2. Introduction to Simulation using SIMAN by Pegden, D, Sasoeski, R.P. and Shannon,
R.E. 5/E (or the latest edition), McGraw-Hill, USA.

MIS-413: Web Applications and Internet

This course will provide an in-depth examination of the core concepts and general
principles of web application development. After a detailed introduction to the history of
web applications, the study will focus on the core internet protocols, web browsers, web
application development, trends and directions, and more.
Key topics include: Web Technology, OCI & TCP/IP Architecture, Internet Routing, IP
Addressing & Domain Name System, World Wide Web- Overview of Popular Browsers,
Anatomy of Web Presentations; Designing HTML Files- Mark Up Tags, Hypertext
Linking, Images and Graphics, Tables, Forms, Multimedia, Scripting Languages, Java
Script, CGI; DHTML- Cascading Style Sheet, Scripting; Web Servers- IIS, PWS,
Apache, Client and Server Side Scripts; Concept of Designing Dynamic Web Pages-
ASP, PHP, SQL Server; Web Security- Cryptography, Digital Signature, Digital
Certificate, Authentication and Firewall.
Textbook:
Web Application Architecture: Principles, Protocols and Practices by Leon Shklar and
Rich Rosen, 2/E (or the latest edition), Wiley.
Reference Book:
The Web Application Hacker's Handbook: Finding and Exploiting Security Flaws by
Dafydd Stuttard and Marcus Pinto, 2/E (or the latest edition), Wiley.

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MIS- 414: Software Engineering
Software engineering is the application of a systematic disciplined quantifiable approach
to the development, operation and maintenance of software; the application of
engineering to software.
Topics covered in this course are: Specification and Design Phases through the
Construction of Actual Software, Management of Programming Teams, Object
Modeling, Dynamic Modeling, Functional Modeling, Data Flow Diagram, Operation
Specifying, Constraints Specifying, Object Oriented Style, Reusability, Extensibility,
Robustness, Debugging aids, Documentation, Evaluation and Measurement of Software,
Verification and Testing Technique and The Problems of Maintenance, Modifications,
and Portability.
Textbook:
Software Engineering by Ian Sommerville, 9/E (or the latest edition), Addison Wesley.
Reference Books:
1. Fundamentals of Software Engineering by Carlo Ghezzi, Mehdi Jazayeri, and Dino
Mandrioli, 2/E (or the latest edition), Prentice Hall.
2. Software Engineering: A Practitioner’s Approach by Pressman, Roger S., 6/E (or the
latest edition), McGraw-Hill.

MIS-415: Management of Innovation and Technology

This course mainly focuses on how innovative technologies are managed and their
consequences. The course capitalizes on innovative commercialization of technology in
such high technology industries as telecoms, aerospace, pharmaceuticals, computer
equipments, automobiles, software and electronics.
Topics covered in this course are: Technology: Definition, Impacts of Technological
Change, and Philosophy, Science and Technology, Forms of Technology, Management
of Innovation- Types of Innovation, Innovation Process, Requirement for Successful
Innovation, Patent and Innovation, Understanding Technological Changes, Change
Through Substitution and Diffusion, Factors Affecting Diffusion, S-Curve, Management
of Technology Transfer, Role of MNCs in Technology Transfer, Technology
Infrastructure, Management of R & D Institutes, Technological Planning Models,
Managerial and Sociological Approaches will be Compared Using a Variety of Case
Studies.
Textbook:
The Management of Technology and Innovation: A Strategic Approach by M.A. White
and G.D. Bruton, 2/E (or latest edition), South-Western College Pub. .
Reference Books:
1. Strategic Management of Technology and Innovation by Robert Burgelman, Clayton
Christensen, and Steven Wheelwright, 5/E (or latest edition), McGraw-Hill/Irwin.
2. Effective Management of Technology: A Challenge for Corporations by Sushil K.
Bhalla, Latest edition, Addison-Wesley Press.

51
 Human Resource Management Major: Concentration Courses

HRM-401: Strategic Human Resource Planning

The course emphasizes the strategic importance of the HR planning process in
organizations. It provides knowledge and skills on determining the supply and demand of
human resources, developing appropriate human resources policies and practices by
utilizing modern HR management techniques.
Topics to be covered are:
Defining human resource planning, factors affecting HR planning, HR Planning process,
forecasting demand of human resources, assessing supply of human resources, stages of
HR planning, mechanism to eliminate gaps between demand and supply, strategic
planning and HR planning, Human resource information system(HRIS).
Text Books:
Human Resource Planning by Monica Balcourt and McBey Kenneth J., Latest Edition,
Thomson publication, Canada.
Reference Books:
1. Human Resource Planning by Bhattacharya, Dipok K., Latest Edition, Excel Books,
New Delhi.
2. Human Resource Planning by Waker James W., Latest Edition, McGraw Hill, USA.
3. Manpower Planning and Development of HR by Pattern, Thomson H. JR., Latest
Edition, McGraw Hill, USA.

HRM-402: Job Analysis and Performance Appraisal

This course provides the students with an in-depth understanding of job analysis and
performance appraisal system of organization. It focuses on the various tools and
techniques of job analysis and performance appraisal that could be used to enhance
employees’ contribution to the organization.
Topics to be covered are:
Defining job analysis- job description and specification, steps in job analysis, uses of job
analysis, methods of job analysis data collection, job analysis and employee
competencies, job enlargement and enrichment, Performance Management Process,
Performance Management & Reward Systems, Performance Management & Strategic
Planning, Defining Performance & Choosing a Measurement Approach, Measuring
Results and Behavior, Performance Management & Employee Development, Gathering
Performance Information, Implementing a Performance Management System,
Performance Management Skills, and Managing Team Performance.
Textbook:
Performance Management by H. Aguinis, Latest Edition, Prentice Hall.
Reference Books:
1. Performance Management by H. Das, Latest Edition, Prentice Hall.
2. Coaching and Mentoring Skills by A. Dubrin, Latest Edition, Prentice Hall.

HRM-403: Human Resource Training and Development

This course examines the purpose and application of the training and development
functions within the organizations. It will provide students with perspectives on the

52
significance of training and development for improving productivity, efficiency, and
overall organizational performance.
Major topics to be covered are:
Overview of Training in Organization, Strategic Planning and Training, Training goals,
Learning, Motivation and Performance, Needs Analysis, Training Design, Training
Methods, defining development, approaches to training and development, diagnostic
steps in development programs, Evaluation of Training and development, Key Areas of
Organizational Training and Development.
Textbook:
Effective Training: Systems, Strategies, and Practices by P. Nick Blanchard and James
W. Thacker, Latest Edition, Pearson Education.
Reference Books:
1. Employee Training and Development by Raymond Andrew Noe, Latest Edition,
McGraw Hill.
2. Strategic Human Resource Development by Jim Grieves, ISBN: 0761949445, Latest
Edition, Sage Publications.

HRM-404: Management of Industrial Relations

This course aims at imparting students with an advanced knowledge and skills of
managing employee relations at places of work for effective organizational performance.
It also gives the conceptual framework and practical aspects of industrial relations to the
students at micro and macro levels.
Topics to be covered are:
An Overview of Industrial Relations, Workers and Their unions Employers and Their
organizations, Role of Government, Industrial Conflict, Collective Bargaining,
Conciliation Service, Adjudication Machinery, Employee Discipline and Grievance
Procedure, Participative Management and Industrial Democracy, Bangladesh and ILO.
Text Book:
Industrial Relations By Arun Manappa, latest edition, Tata McGraw-Hill Publishing Co.
Reference Books:
1. Employment Relations in Non-Union Firms by T. Dundon and R. Dorek, New York.
2. Industrial Relations towards a Theory of Negotiator Connectedness by J. Joseph, New
Delhi, India.
3. The Global Evolution to Industrial Relations by B. Kaufman, International Labor
Office, Geneva.

HRM-405: Compensation Theory and Practice

This course will familiarize students with the concepts of compensation management
within the organizational context and an understanding of the reward management
process which includes pay survey, job evaluation, and the design of pay structure.
Topics to be covered are:
An Overview of Compensation Management, The Legal Framework of Compensation,
Motivation & Compensation, Job Analysis, Job Evaluation: Non-Quantitative
Techniques, Job Evaluation: Quantitative Techniques, Compensation Surveys, Job
Pricing, Monetary Compensation, Incentives: Pay for Performance , The Benefits
Determination Process, Benefit Alternatives, Compensation of Special Groups, Union

53
Role in Wage and Salary Administration, Global Total Compensation, Government's
Role in Compensation, Performance Appraisal Systems, Compensation of Special
Groups, and Compensation Administration.
Textbook:
Managing Compensation by Caruth and Handlogten, Latest Edition, Pearson Education,
Boston, USA.
Reference Book:
Compensation by G. T. Milkovich, and J. M., Newman 9/ E (or latest edition), McGraw-
Hill.

HRM-406: Strategic Human Resource Management

The primary objective of this course is to enhance employee, managerial, and
organizational effectiveness and performance. It will enable students to know the general
levels and models of HR strategies and evaluate Human resources strategies for selecting
the appropriate and qualified employees.
Topics to be included are:
Strategic Approach to Human Resource Management, Formulating a Corporate HR
Strategy, The External and Global Environment for Human Resources: Charge and
diversity, Information Resources and HR Planning, EEO and Managing Diversity,
Strategies for Effective Performance Appraisal System, Strategic Compensation System,
improving Productivity, Ethics, Employee Rights and Employer Responsibilities,
Separation, Restructuring and Virtual Organization.
Textbook:
Human Resource Management: A Strategic Approach by William P. Anthony, Pamela L.
Perrewe, and Michele K. Kacmar, Latest Edition, The Dryden Press.
Reference Books:
1. Strategic Human Resource Management: A Reader by C. Mabey, G. Salman, and J.
Storey, Latest Edition, Sage, London.
2. Strategic Human Resource Management by, L. Graton, H. V. Halley, P. Stiles, and C.
Truss, Latest Edition, Oxford University Press.

HRM-407: Conflict Management

This course will focus on how and when a conflict can be translated into a successful
process, when it should be checked before it spells trouble for the company and how to
achieve consensus among individuals and groups and how to know differing points of
views.
This course will cover topics: Basic Issues of Conflict, Nature of Conflict, Levels of
Conflict, Sources of Conflict, Classifying Conflict, Effects of Conflict, Types of Conflict,
Measurement of Conflict, and Conflict in Organizations, Conflict Management Design,
Ethics and Conflict Management.
Textbook:
Corporate Conflict Management- Concepts and Skills by Eirene Leela
Rout & Nelson Omiko, Latest Edition, Prentice Hall of India Private Ltd., New Delhi,
India.
Reference Books:

54
1. Managing Conflict in Organizations by M. Afzalur Rahim, 3/E (or latest edition),
Quorum Books.
2. Essentials of Negotiations by Lewicki, 5/E (or latest edition), McGraw-Hill.

HRM-408: International Human Resource Management

This course familiarizes students with the trends and challenges in the global work
environment and also the enduring context in which IHRM functions and activities are
conducted.
Topics to be covered are: Introduction to IHRM, Models of IHRM-Matching model,
Harvard Model, Contextual Model, 5P Model European Model, Models of SHRM in
Multinational Companies, Organizational dynamics and IHRM, Strategies for
International Growth, Recruitment, Selection and staffing in International context: IHRM
appraisal of expatriate, third and host country employees, Training and development in
international context,International Compensation: International Labor Relations: HRM
practices in different countries- Japan, USA, UK, Turkey, Middle East, India and China.
Textbooks:
1. The Global Challenge- framework for international human resource management,
Evans, Pucik, Barsoux, Tata McGraw-Hill Irwin.
[Link] Human Resource Management-Peter J Dowling, Denice E Welch,
Cengage Learning.
Reference Books:
1. International Human Resource Management - Monir H Tayeb, Oxford University
Press - 2005.
2. International Human Resource Management - Hugh Scullion, Margarel Linehan -
Palgrave McMillan, 2005.
3. International HRM, Anne Wit Harzing & Joris Van, Ruysse Veldt, Sage Publication
International HRM, Hugh SculIion, Margaret Linehan, Pal grave, 2004

HRM-409: Labor Laws of Bangladesh

Understanding the labor laws relating to business and trade matters are very important for
the smooth functioning of business enterprises. This course is designed to provide the
students with in-depth information of labor related matters of business enterprise.
Therefore, learning from this course will provide the students enough knowledge to
handle the labor related issues of business favorably and run the day to day business
activities smoothly.
Topics to be covered are:
Employment conditions, Classification of Workers, Probation Period, Appointment
Letter and Identity Card, Service Book, Work Register, Stoppage of Work, Closure of
Establishment, Rights of Laid-off Workers for Compensation, Master Roll of Laid–off
Workers, Retrenchment, Re-Employment of Retrenched Workers, Discharge from
Service, Misconduct and Punishment, Procedure for Punishment, Provisions regarding
Fine, Termination of Employment by the Employer otherwise than by Dismissal,
Termination of Employment by Employee, Retirement of a Worker, Provident Fund,
Final Dues of Worker, Certificate of Fitness, Power to require Medical Examination,
Maternity Welfare Facilities, Provisions regarding Health and Hygiene, Provisions
regarding Safety, Welfare Measures, Working Hours, Leave and Holidays, Wages and its

55
Payment, Wage Board, Compensation for Accident, Trade Unions and Industrial
Relations, Settlement and Termination of Industrial Dispute, Strike and Lock Out, Labor
Court And Labor Appellate Tribunal, Workers’ Participation in Companies Profits,
Safety and Control of Employment of Dock Workers, Provident Fund, Offences,
Penalties and Procedure.
Textbooks:
1. Friedman, The Modern Law of Employment
2. Croren & Grine, Labour law
3. Nirmolendu Dhar, Labour Law
4. Abdul Halim and Masum Saifur Rahman, Bangladesh Labour Code

HRM-410: Organizational Development

This course particularly deals with how an organization is developed, how it works, why
it works and how one can use information to improve the performance of an organization.
Topics to be covered are:
The Field of Organization Development, Values, Assumptions, and Beliefs in OD,
Foundations of Organization Development, Managing the OD Process, Action Research
and Organization Development, an Overview of OD Interventions, Structural
Interventions and the Applicability of OD, Research on Organization Development and
Future of Organizational Development.
Textbook:
Organization Development by Wendell L. French and Cecil H. Bell, Latest Edition, NJ:
Prentice- Hall.
Reference Book:
Organization Development: Strategies for Changing Environment by Robert D. Smither,
John M. Houston and Sandra A. McIntire, Latest Edition, Pearson Education, New Delhi,
Asia.

HRM-411: Career Planning and Development

The objective of this course is to teach the students how to plan effectively for their
future incorporating both employment and training goals for success as they begin to
manage their career choices.
Topics to be covered are: Introduction to the study of career, Model of Career
Management, Applications of the Career Management Model, Applications of the Career
Management Model: Career Development, Occupation Choice, Job-Seeking and
Advancement, Career Satisfaction & Transition, Organizational Entry, Early Career,
Remaining Productive, Entrepreneurial Careers,
Textbook
Jeffrey H. Greenhaus & Gerard A. Callanan & Veronick M. Godshalk, "Career
Planning", The Dryden Press-(Forth Edition)..
Reference Books:
1. Career Planning and Development: A Comprehensive Approach by Drs. Robert
Reardon, Janet Lenz, James Sampson, and Gary Peterson, 3/E (or latest edition), Cengage
Learning.
2. Career Choice and Development, by Duane Brown 4/E (or latest edition), San
Francisco, USA.

56
HRM-412: Human Resource Recruitment and Selection
This course will provide students with the appropriate tools needed to recruit and select
employees, identify related competencies, and evaluate the effectiveness of these
programs within the context of our local framework.
This course will cover: An Introduction to Strategic HRM, Recruitment & Selection, An
Overview of the Recruitment, Selection and Placement (RSP) Process, Preparing for
RSP: Understanding the Environment and HR Planning, Recruitment: Describing the Job,
Recruitment: Attracting the Right Person, Selection: The Process, Selection: Methods and
Measurement, Selection: Making a Decision, Placement: Contracts and Induction,
Placement: Evaluating RSP, RSP at Different Scales: International RSP and Small
Business RSP, Ethics, Professionalism and Issues in RSP.
Textbook:
Effective Recruitment and Selection Practices by [Link], B. Morrissey, and R.
Nankervis, 5/E (or latest edition), CCH Australia Limited.
Reference Book:
Strategic Human Resource Management: Contemporary Issues by Mike Millmore, Philip
Lewis, Mark Saunders, Adrian Thornhill, and Trevor Morrow, Latest Edition, Pearson
Education Limited, England.

HRM-413: HRM practices in Bangladesh

As a part of Management, this course will provide an understanding of personnel
management issues in Bangladesh, such as recruitment and selection, training and
development, compensation, performance appraisal and grievance.
Topics to be included are:
An Overview of Manpower Resources in Bangladesh, Strategic Importance of HRM in
The Context of Increasing Globalization of Bangladesh Economy, Equal Employment
Opportunities, Legal Aspects of HRM in Bangladesh, HRM in The Public Enterprises,
Autonomous and Semi- Autonomous Organization, HRM in The Multinational
Organizations operating in Bangladesh.
Textbooks:
1. Different Journals Published in Bangladesh by the Faculty of Business Studies and the
Institute of Business Administration, University of Dhaka.
2. Different Publications by Bangladesh Institute of Human Resource Management
Foundation (BIHRM) and Other Organizations.

HRM-414: Human Resource Information Systems

This course basically deals with how technology can be useful in collecting information
regarding people and how that information can be used in business. This course will
focus on the general concept and guidelines to develop the HRIS planning, development,
implementation, and maintenance.
Topics to be covered are:
Information Technology Systems, Strategic and Competitive Opportunities, Databases
and Data Warehouse, Decision Support and Artificial Intelligence, Networks, Emerging
Technologies, Planning for IT Systems, Developing IT Systems, Managing IT Systems,
HRIS Planning: Software for HRIS, HRIS Implementation, HRIS Applications:

57
Applicant & Employment Management, Compensation, Benefits, Employee and
Industrial Relations, Training & Development, and Occupational Health & Safety.
Textbook:
Human Resource Management System: Strategies, Tactics, and Techniques by V.R.
Ceriello and M.C. Freeman, Latest Edition, New York: Lexington Books.
Reference Books:
1. Management Information Systems for the Information by Haag, S., Cummings, M. &
Dawkins, J.P., Latest Edition, McGraw-Hill Companies, U.S.A.
2. Strategic Human Resource Management by P. Iles, Latest Edition, Oxford: Blackwell
Business.

HRM-415: Comparative Human Resource Management

The aim of this course is to examine, from applied and theoretical perspectives, the
impact of globalization and the effects of national, cultural and institutional environments
on the processes and practices associated with managing human resources in MNCs.
Topics to be covered are: Introduction and Administrative Arrangements: HRM, IHRM
and HRMS, Globalization and The Context of IHRM, Institutions and Business Systems,
Culture and Cross-Cultural Management, Multinational Strategy and IHRM, National
HRM Systems in Comparative Perspective, IHRM Processes and Practices: International
Staffing, Recruitment and Selection, International Knowledge Management, Training and
Development of Intercultural Competence -Performance Appraisal and Remuneration.
Textbook:
Human Resource Management: An International and Comparative Perspective on the
Employment Relationship by G. Hollingshead, and M. Leat, Latest Edition, London:
Pitman Publishing.
Reference Books:
1. International Human Resource Management by A. Harzing and Van Ruysseveldt, J.,
Latest Edition, London: Sage Publications.
2. Dynamic Human Resource Systems: Cross-National Comparisons by J.P. Begin,
Latest Edition, New York: Waiter de Gruyter.

HRM-416: Leadership, Power and Influence

The course introduces the students with the leadership, motivation, power and influence
issues of organization. After reading this course students will be able to identify various
approaches to leadership, the factors of motivations and accordingly they will be able to
provide managerial leadership to the employees. This course will also highlight how
power plays important role in managerial decision making.
Topics included are:
Ingredients of Leadership, Several Approaches to Leadership, Contemporary Issues in
Leadership, Leadership styles, Managerial grid, Leadership and Organizational Conflict.
Basis of Motivation, Model of Motivation, Behavior Modification, Motivational
Applications, Early View of Motivation, Contemporary Views of Motivation, Context
and Process Theories of Motivation, Reinforcement Theory, System View of Motivation
in Organization, Various General Guidelines for Motivation, Productivity Motivation
Interface, Leadership and Power, Power in organizations, sources of power, Enhance

58
personal and position power, influence strategies, Use influence to accomplish
exceptional work, Neutralize inappropriate influence attempts.
Textbooks:
1. Dwivedi, R. S., Human Relations and Organizational Behavior A Global Perspective,
Macmillan India Ltd, New Delhi, 2003.
2. JohnBicheno and M. R. Gopalan: A Management Guide to Quality and Productivity
3. Ralph M. Stogdill, Handbook of Leadership: A Survey of Theory and Research,
NewYork, Free Press.

HRM-417: Negotiation and Dispute Resolution

The objective of this course is to introduce students with the strategic decisions regarding
disciplining employees in the organization through negotiation and dispute resolution.
Topics captured are:
Defining negotiation in the Employment Relationship, negotiating tactics, steps in
collective bargaining process, content of labor agreement, third party intervention,
Principles and Philosophies that Underlie Resolution of Labor/Management Impasses,
Emphasis on Grievance Procedures, Grievance procedure in unionized and non-
unionized situation, Conciliation, Arbitration, Mediation, and Fact-Finding.
Textbook:
Grievance Arbitration: Issues on the Merits in Discipline, Discharge, and Contract
Interpretation (Emerging Issues in Employee Relations) by Arnold M. Zack, Latest
Edition, Lexington Book.
Reference Books:
1. Handle Employee Complaints (Brief Article): An Article from: Industrial
Management by Eileen L. Berman, Institute of Industrial Engineers, Inc. (IIE) (July
28, 2005).
2. Resolving Employee Discipline and Discharge Problems: Seminar Material by
Thomas J Savage, New Jersey Institute for Continuing Legal Education.
3. Arbitrating Discipline and Discharge Cases by Arnold Zack, LRP Publications.

Accounting Major: Concentration Courses

ACT-401: Intermediate Accounting

The study covers accounting concepts & techniques that are necessary for financial
reporting purposes, and that will enable students to critically analyze current account
issues in local & international, and will develop students’ skill in interpreting &
communicating financial information to user groups.
Topics to be covered in this course are: Financial Accounting and Accounting Standards,
Conceptual Framework Underlying Financial Accounting, The Accounting Information
System, The Accounting Cycle, Cash-Basis Accounting versus Accrual-Basis
Accounting, Income Statement and Related Information, Balance Sheet, Statement of
Cash Flows, Ratio Analysis, Accounting and the Time Value of Money, Cash,
Receivables, Valuation of Inventories, Acquisition and Disposition of Property, Plant,
and Equipment, Depreciation, Impairments, and Depletion.
Textbook:

59
Intermediate Accounting by D.E. Kieso, [Link], and [Link], 13/E (or latest
edition). [Link].
Reference Book:
Intermediate Accounting by Spiceland, Sepe, Tomassini, 4/E (or latest edition). McGraw-
Hill Inc.

ACT-402: Advanced Accounting-I

This course is designed to prepare students for interpreting and analyzing financial
statements effectively. Special emphasis is put upon specific problems solving in
accounting for partnerships, business combinations and consolidations.
Topics to be covered in this course are: Partnership Business, Business Combination and
Acquisition Methods, Goodwill, Gain from Bargain Purchase, Impairment of Goodwill,
Impairment of Assets & Loss, Consolidation and Consolidated Financial Statements,
Non-controlling Interests and formerly Minority Interests, Foreign Currency
Transactions and Translation of Financial Interests, Fair Value Option, Fair Value
Measurement.
Textbook:
Advanced Financial Accounting by [Link], [Link] & [Link], 9/E (or latest
edition). McGraw-Hill, Inc.
Reference Book:
Advanced Accounting by [Link], J.H. Anthony, B. Bettinghaus, K. Smith, 11/E (or
latest edition). Pearson Education.

ACT-403: Advanced Accounting-II

In continuation of Advanced Accounting-I, this course explores in a greater depth
financial reporting topics. Special emphasis is put upon specific problems solving in
inter-company transactions, and other aspects of inter-corporate stock ownership
necessary for the preparation of consolidated financial statements.
Topics to be covered in this course are: Derivatives and Hedging, Fair Value Hedge,
Cash Flow Hedge, Foreign Currency Hedge, Investments in Debt and Equity Securities,
Investments: Equity Method, Accounting for Pension and Other Post-retirement Benefits,
Share-based Payment, Stock Compensation, Other Comprehensive Income, Financial
Statement Analysis, Financial Ratios, Generally Accepted Accounting Principles.
Textbook:
Advanced Financial Accounting by [Link], [Link] & [Link], 9/E (or latest
edition). McGraw-Hill, Inc.
Reference Book:
Advanced Accounting by [Link], J.H. Anthony, R.P. Clement, S.H. Lowensohn. 8/E
(or latest edition). [Link].

ACT-404: Management Accounting

This course is aimed to discuss on how Management Accounting seeks to create value for
the organization by managing resources, activities & people to achieve the organization's
goals. And how does Management Accounting System acts as an effective tool in
providing information that is useful in decision making at all levels in the organization.
Topics to be covered: Managerial Accounting & The Business Environment, Cost Terms,

60
Concepts & Classification, Job Order Costing & Process Costing, Cost Behavior
Patterns: Variable & Fixed Costs , Cost-Volume Profit Relationship : CVP Analysis,
Cost-Volume Profit Relationship : Break-even Analysis , Activity Based Costing ,
Standard Cost & Balanced Scorecard, Segment Reporting & Decentralization, Financial
Statement Analysis.
Textbook:
Managerial Accounting by M.S. Oliver, & C.T Horngren, International Edition. Pearson
Publisher.
Reference Book:
Cost Accounting: A Managerial Emphasis by C.T. Horngren, S.K,Datar & [Link], 12/E
(or latest edition).

ACT-405: Advanced Cost Accounting

The course is designed to provide the students with an in-depth knowledge of advanced
approaches of Cost Accounting that will enable them to apply costing methods and
techniques to assist management for taking appropriate decisions.
Topics to be covered in this course are: Process Costing - Weighted-Average and FIFO
Method, Joint Product and By-Product Costing, Standard Costing-General Concept of
Standard Costing, and Standard Costing For Material and Labor, Standard Costing For
Overhead, Cost accounting for decision making, Analysis of costs and profits, Target
Costing, Theory of Constraints, Life Cycle Costing and Strategic Cost Management, Cost
Control for Discretionary Costs, Service Costing, Quality Costing: Measurement and
Control.
Textbook:
Cost Accounting: Using A Cost Management Approach by [Link]. 6/E (or latest
edition), Irwin Book Team.
Reference Books:
1. Cost Accounting, Concepts and Applications for Managerial Decision Making by
R.S. Polimeni, F.J. Fabozzi, A. H. Adelberg, 3/E (or latest edition).McGraw-Hill,
Inc.
2. Cost Accounting: A Managerial Emphasis by C.T. Horngren, [Link] and
[Link], 12/E( or latest edition), Prentice-Hall.

ACT-406: Financial Reporting

The specific aim of this course is to ensure that students can understand the aims,
definitions, and acceptable practices of international financial reporting based on the
international financial reporting standards (IFRS) as they apply to assets, liabilities,
income,and expenses.
Topics to be covered are:The fundamentals of financial statements; Cash flow statements
and financial measurement systems; framework for financial reporting; Corporate
governance and accountability; Interpreting results: Financial statement analysis; Fair
value accounting and off balance sheet finance; Consolidated accounts; Measuring
Intangibles and Inventories;
Textbook:
Financial accounting and reporting by Elliott,& Elliott, 12/E ( or latest edition), Harlow:
Pearson/Prentice Hall.

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Reference Book:
CIMA dictionary of finance and accounting by Chartered Institute of Management
Accountants.

ACT-407: Strategic Management Accounting

The objective of this course is to make the students understand the application of modern
accounting methods to process management and strategy implementation, such as
Activity Based Management, Life-cycle Costing and Target Costing, Strategy Maps and
Balanced Scorecards.
This course will cover: Introduction to Strategic management accounting; Strategic
performance measurement; The calculation of costs and prices; Implementation of
strategic management performance tools ; Activity-Based Management ; Quality
management ; Management control systems
Textbook:
Management Control Systems by Anthony & Govindarajan, latest edition McGraw-Hill
Reference Book:
Strategic management accounting: Text and Cases by Smith, latest edition, Butterworth-
Heinemann

ACT-408: Financial Analysis & Control

The objective of this course is to help students become far more comfortable with
analyzing, proposing and making decisions utilizing financial information .
Topics to be covered : Reviewing the Basic of Financial Statement; Broad Guidelines for
Financial Statement Analysis; Techniques of Financial Statement Analysis; Asset
Management; Comparative Statements; Time Series Techniques; Trend Analysis;
Structured Approach to Ratio Analysis; Profitability Analysis; Cash Flow - Its Control
and Implications to the Business, Profit/Volume Relationships and the Calculation and
Interpretation of Performance Indicators. Budgetary Control Systems and Techniques;
Capital Expenditure Evaluation and Financial Evaluation of Projects; Annual Report and
Accounts.
Textbook:
Financial Statement Analysis and Security Valuation, Stephen H. Penman 3/ E( or latest
edition),McGraw Hill
Reference Books:
1. Financial Analysis and Control by Alan Birchall, latest edition, Butterworth-
Heinemann Ltd
2. Financial Statement Analysis by Bernstein & Wild, 6/E( or latest edition), MacGraw-
Hill-Irwin

ACT -409: Working Capital Management

The objective of this course is to make the students understand Basic concepts and
principles in working capital management
The topics to be covered : The Role of Working Capital; Analysis of Solvency, Liquidity
& Flexibility; Valuation; Inventory Management; Accounts Receivables Management;
Credit Policy and Collections; Managing Payables and Accruals; Corporate Cash
Management; Cash Concentration & Collection systems; Cash Forecasting; Short-term

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Investing Management; The Money Market; Short-term Investment Management; Short-
term Financing; Managing Multinational cash flows.
Textbook:
Modern Working Capital Management: Text & Cases by Scherr. E. C , 3/E( or latest
edition), Prentice-Hall
Reference Books:
1. Working Capital Management And Control: Principles & Practice by Satish B.
Mathur, latest edition, New Age International;
2. Working Capital Management by Lorenzo A. Preve, Virginia Sarria-Allende latest
edition , Oxford University Press
3. Working Capital Management, [Link], latest edition, APH Publishing

ACT-410: Business Taxation

The objective of this course is to acquaint students with higher level income tax problems
and other taxes.
This course will cover: Introduction to Taxation, Income Tax Authority, Computation of
Total Income, Computation of Income Tax, Procedure of Assessment, Investment Tax
Credit and Tax Rebate, Payment, Refund, and Recovery, Individual Assessment,
Taxation of Partnership Firms, Corporate Taxation, Provident and Super Annuation
Funds, Liabilities in Special Cases, Appeal and References, Miscellaneous Issues.
Textbook:
Bangladesh Income Tax: Theory and Practice by Nikhil Chanrda Shil, 4 /E (Or latest
edition), Shams Publication.
Reference Books:
1. Income Tax Ordinance, 1984
2. Study Manual of Taxation of ICAB
3. The Value Added Tax Act and Rules by Mohammad Mahabubur Rahaman, FCA.

ACT-411: Auditing
The course is designed in a way so that the students would be able to know about the
philosophy and environment of auditing. This will include an overview of the public
accounting profession with special attention to auditing standards, professional ethics, the
legal liability inherent in the attest function, the study and evaluation of internal control,
the nature of evidence, the growing use of statistical sampling, the impact of electronic
data processing and the basic approach to planning an audit.
Topics to be covered: Introduction to Auditing, The CPA Profession, Audit Reports,
Professional Ethics, Professional Ethics, Audit Responsibilities & Objectives , Audit
Evidence and Procedures, Audit Sampling, Materiality & Risk, Internal Control &
Control Risk, Overall Audit Plan & Audit Program.
Textbook:
Auditing-An Integrated Approach by A. A. Arens & K. Loebbecke, 8/E (or latest
edition). Prentice Hall International Inc.
Reference Book:
Auditing & Assurance Services: Understanding the Integrated Audit by K.L. Hooks, 1/E
(or latest edition). Wiley Publishers.

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ACT-412: Accounting Theory
This course involves an intensive study of recent developments, research and literature in
accounting theory promulgated by the various professional accounting associations and
regulatory agencies. It focuses on an in depth examination of contemporary issues in
financial and managerial accounting within the context of pronouncements of the
financial accounting standards board and their subsequent inclusion in Generally
Accepted Accounting Principles.
Topics to be covered in this course are: Conceptual Framework, Research Methodology
and Theories on the use of Accounting Information, Financial Statements, Long-Term
Assets and Liabilities, Accounting for Income Taxes and leases, Accounting for Pensions
and other Postretirement Benefits, Equity, Financial Reporting Disclosure Requirements
and Ethical Responsibilities.
Textbook:
Accounting Theory by [Link] & Belkaoui, 5/E (latest Edition).Thomson Learning.
Reference Book:
Financial Accounting Theory & Analysis by [Link], [Link], [Link],
10/E(or latest edition). John Wiley and Sons.

ACT-413: Investment Analysis and Portfolio Management

This course intends to introduce students with basic security valuation theories and
portfolio management by focusing on how rational investors select portfolios of securities
in an attempt to meet a predetermined set of goals.
Topics to be covered: The Investment Setting; The Asset Allocation Decision; Efficient
Capital Market; An Introduction to Portfolio Management; In Introduction to Asset
Pricing Models; Multifactor Models of Risk and Return; Analysis of Financial
Statements; An Introduction to Security Valuation; Macroanalysis and Microanalysis of
the Stock Market; Industry Analysis, Company Analysis and Stock Valuation, Technical
Analysis; Equity Portfolio Management Strategies; Bond Fundamentals; The Analysis
and Valuation of Bonds; Bond Portfolio Management, Evaluation of Portfolio
Management
Textbook:
Investment Analysis and Portfolio Management by Reilly & Brown, 9/E (or latest
edition), South-Western College
Reference books:
1. Advances in Investment Analysis and Portfolio Management, Volume 8 by Cheng-
Few Lee, latest edition, Elsevier
2. Managing Investment Portfolios, by John L Maginn, Donald L Tuttle, Jerald E Pinto
and Dennis W McLeavey, 3/E( or latest edition) ,Wiley
3. Quantitative Investment Analysis, by Richard A DeFusco, D.W. McLeavey, J.E.
Pinto, David E Runkle, and Mark JP Anson 2/E( or latest edition) ,Wiley

ACT-414: Corporate Laws & Practices

Business executives in the course of performing their normal duties deal with two main
groups of people – i) outsiders and ii) insiders. Dealing with these groups are controlled
and guided by certain laws. Therefore, it is the objective of this course to give a brief idea
of the various laws in this area.

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The topics covered in this course are: Law of Contract, Law of Agency, Law Relating to
Sale of Goods, Law of Insurance, Consumer Rights Protection Act, 2009; Company Law;
Law relating to Labour; Law related Negotiable Instrument; Law related Carriage and
Arbitration.
Textbook:
Commercial Law & Industrial Law: Business Law by Arun Kumar Sen & Jitendra
Kumar Mitra, 26/E (or latest edition), World Press
Reference Books:
1. Consumer Right Protection Act , 2009
2. The Companies Act, 1994
3. The Insurance Act, 2010
4. Bangladesh Labour Law ,2006
5. Industrial Policy Order, 2010
6. The Contract Act, 1972
7. The Partnership Act ,1932

ACT-415: Corporate Governance, Risk and Ethics

The objective of this course is to apply relevant knowledge, skills and exercise
professional judgment in carrying out the role of the accountant relating to governance,
internal control, compliance and the management of risk within an organization, in the
context of an overall ethical framework.
The scope of governance, Agency relationships and theories, The board of
directors ;Board committees, Different approaches to corporate governance, Corporate
governance and corporate social responsibility, Governance: reporting and disclosure,
Management control systems in corporate governance, Internal control, audit and
compliance in corporate governance, Internal control and reporting, Management
information in audit and internal control, Risk and the risk management process,
Categories of risk ;Identification, assessment and measurement of risk, Targeting and
monitoring risk, Methods of controlling and reducing risk, Risk avoidance, retention and
modeling, Ethical theories, Different approaches to ethics and social responsibility,
Professions and the public interest, Professional practice and codes of ethics, Conflicts of
interest and the consequences of unethical behavior, Ethical characteristics of
professionalism, Social and environmental issues in the conduct of business and of
ethical behavior .
Textbook:
ACCA P1 Governance Risk and Ethics - Complete Text 2011, Kaplan Publishing
Reference Book:
Corporate Management, Governance, and Ethics Best Practices by S. Rao Vallabhaneni
Association of Professionals in Business Management, latest edition Wiley

ACT-416: Cost & Management Audit

The course is designed to provide the students an in-depth knowledge of the techniques &
methods of planning & conducting Cost & Management Audit.
Topics to be covered: Introduction to Cost Audit, Appointment of Cost Auditor, Cost
Audit Report Rules, Cost Accounting Record Rules, Cost Accounting Standards,
Operational Audit & Ethics, Management Audit - Different Forms & Functions, Various

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Types of Audit & Their Functions, Fields for Practicing Cost Accountants, Professional
Ethics, Auditing & Assurance Standards.
Textbook:
Bangladesh Standards on Auditing – ICAB
Reference Books:
1. IASB Hand Book
2. Study Manual on Advanced Auditing – ICAB

ACT-417: Introduction to Accounting Standards

The basic objective of this course is to focus on recent debates over some financial
accounting issues in accounting arena to make the students capable to remove variations
in the treatment of several accounting aspects and to bring about standardization in
presentation.
Topics to be covered : Disclosure of Accounting Policies; Valuation of Inventories; Cash
Flow Statements; Contingencies and Events Occurring after Balance Sheet Date; Net
Profit or Loss for the Period, Prior Period Items and Changes in Accounting Policies;
Depreciation Accounting; Accounting for Construction Contracts; Accounting for
Research and Development; Revenue Recognition; Accounting for Fixed Assets; The
Effects of Changes in Foreign Exchange Rates; Accounting for Government Grants;
Accounting for Investments; Accounting for Amalgamations; Employee Benefits;
Borrowing Costs; Segment Reporting; Related Party Disclosures; Leases; Earning Per
Share; Consolidated Financial Statements; Accounting for Taxes on Income; Accounting
for Investments in Associates in Consolidated Financial Statements; Discontinuing
Operations; Interim Financial Reporting; Intangible Assets; Financial Reporting of
Interests in Joint Ventures; Impairment of Assets; Provisions, Contingent Liabilities &
Contingent Assets
Textbook:
International Accounting Standards Explained, International Accounting Standards
Committee, John Wiley & Sons
Reference Book:
International Accounting Standards: A Practical Guide by Hennie Van Greuning, Marius
Koen, 2/E (or latest edition), World Bank Publications

ACT-418: Accounting Information Systems

The course is concerned with the way computerized information systems' impact on how
accounting data is captured, processed, and communicated. The course introduces the
learner groups with technology, procedures, and controls that are necessary to conduct
internal and external e-business, with an emphasis on the internal controls over such
systems.
Topics to be covered: Accounting as an Information Systems, Input-Process-Output of
AIS, Storage of AIS (File and Database), Internal Control Systems, AIS Documentation,
Revenue and Expenditure Cycles, HRM, Production, and GL & Reporting cycles, REA
Data Model, System development.
Textbook:
Accounting Information Systems by M. Romney & P. Steinbart, 10/E (or latest
edition).Prentice Hall International, Inc.

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Reference Book:
Accounting Information Systems, J.W. Wilkinson & M. Cerullo, 4/E (or latest edition).
John Wiley & Sons.

ACT-419: Introduction to Governmental Accounting

The objective of this course is to make the students understand how to- Apply the critical
elements that make up governmental accounting and reporting Confidently work with or
in the governmental environment Handle the nuances involved in governmental
accounting and reporting
Topics to be covered: Basic Accounting Theory; The Chart of Accounts; Double Entry
Accounting; Accounting Systems and Records; Fund Accounting; The Basis of
Accounting; Payroll and Benefits Accounting; Accounting for Interfund Transactions;
Adjusting and Closing the General Ledger; Financial Statements of Position; Operating
Statements; Accounting for Encumbrances; Revenue and Receipt Accounting at the Fund
Level; Expenditure and Disbursement Accounting;
Textbook:
Governmental and Nonprofit Accounting by Freeman & Shoulders , 6/E( or latest
edition),Prentice Hall College Div.
Reference Book:
Governmental Accounting Made Easy by Warren Ruppel, 3/E (or latest edition), John
Wiley & Sons Inc.

ACT-420: Bank and Insurance Accounts

This course has a coverage of accounting for special purposes and to organizations which
are essentially for insurance and banking companies. Students will learn the application
of accounting tools and techniques regarding bank and insurance accounts.
This course will cover : Introduction to Banking; Relationship between Banker and
Customer; Law and Procedure Governing Banking Instruments; Management of Assets;
Lending Policies; Reserve Fund; Law Relating to Banking Regulation; Provisions of
Bank Companies Act 1991 relating to Accounts and Audit; Principal and Subsidiary
Books; Internal Control and Check; Designing System of Accounting for a Bank;
Principles of Insurance; Laws relating to Insurance Business in Bangladesh; Preparation
of Financial Statements of Different Types of Insurance Accounts.
Textbook:
Bangladesh Bank Companies Act , 1991
Bangladesh Insurance Act , 2010
Reference books:
1. Banking Theory and Practice by Shekhar , 3/E(or latest edition), Tata McGraw-Hill
2. Insurance: Principles & Practices by Mishra, 2/E(or latest edition), World Press

ACT-421: Introduction to Contemporary Issues in Accounting

This course is designed to teach students how to stay current in accounting after
graduation as a process of applied research which will start with identifying a business
problem and searching the accounting literature in order to provide a client or firm with a
current, relevant, and accurate solution which requires judgment, resourcefulness, and
critical thinking.

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This course will cover: Introduction to Environmental Accounting; Introduction to
Forensic Accounting, Introduction to Fund Accounting, Introduction to Inflation
Accounting, Introduction to Human Resource Management Accounting, introduction to
Resource consumption accounting, Introduction to Social Accounting
Textbooks:
Contemporary Accounting by Mike Bazley& Phil Hancock, 7/E (or latest edition),
Cengage Learning Australia.
Reference Books:
1. Introduction to Fund Accounting by Joan W. Norvelle, 5/E (or latest edition), Thoth
Books.
2. Inflation Accounting : An Introduction to the Debate by Geoffrey Whittington,
3/E( or latest edition), SSRC.
3. Contemporary Environmental Accounting: Issues, Concepts and Practice by Stefan
Schaltegger & Roger Burritt, 1/E (or latest edition), Greenleaf Publishing Limited.
4. Forensic Analytics: Methods and Techniques for Forensic Accounting Investigations
by Mark Nigrini, 1/E (or latest edition), John Wiley & Sons Inc.

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