Cooperating School: Grade Level: 12
Zarraga National High School
Teacher: Learning Area: Housekeeping
Rolen T. Lopez
Teaching Date & Time: Quarter: 3rd
February 19, 2024
7:30 – 9 :30 AM – Velvet
2:00 – 4: 00 PM – Éclair
I.OBJECTIVES
A. Content Standard: The learners demonstrate an understanding of the
concepts of environment and market and how they relate to the field of food
and beverage services, particularly in one’s town/ municipality.
B. Performance Standard: The learners shall be able to create a SWOT
Analysis of any business in line with food and beverage services in the
locality/town
A. Learning Competencies/ Objectives: at the end of the lesson the
students are expected to:
a. Identify the different products/services available in the market;
b. show importance to environmental scanning process; and
c. conduct a SWOT analysis.
C. Subject Matter: Housekeeping
Topic: market and Environment
Instructional materials: Laptop, Power Point Presentation, Television
Pictures
References:
https://www.coursehero.com/file/7070142/Chapter-7-Understanding-
Consumers/
https://firmbee.com/environmental-scanning-in-strategic-
management#:~:text=Examples%20of%20environmental
%20scanning,-The%20process%20of&text=Most%20often%2C
%20however%2C%20the%20process,this%20knowledge%20to
%20their%20benefit
https://pakretailers.com/2020/02/26/identifying-and-understanding-
consumers-in-retailing/
II. Procedure:
Teachers Activity Students Activity
A. Preliminary Activity
1. Daily routine
a. Greetings “Good Morning Ma’am”
Good morning class!
b. Prayer
Before we start our lesson let's have a In the name of the Father, of the Son
prayer first. and of the Holy Spirit. Amen.
Before we take our seats, learners
please arrange your chairs properly
and pick up pieces of papers under
your chairs.
c. Checking of Attendance
Student 1: Present Ma’am
Student 2 : Present Ma’am
Now, I will check the attendance Student 36…: Present Ma’am
before we start our discussion. Once
your name is called say present…
B. Developmental Task Yes, Ma’am
Motivation
Class, do you want to play a game
before we start our class today?
We’re going to play the “ Hot Seat” No, Ma’am
game.
Anyone here who knows the game ?
Okay , so we will divide the class into
two groups then each group will pick one
player to play in the “ Hot Seat”
The player will face his/her teammates
with his/her back to the TV.
I will flash series of words in the TV , the
player will guess the word by asking
question that could narrow down the
possibilities . each team will have 3
minutes to guess. The team who has
guessed more words will won the game.
A. ACTIVITY
Identify the following items whether they
are needs or wants
1. Cellphone
2. Bread
3. Accessories
4. Education
5. Bags
6. Travels
7. Medicines
8. Rice
9. Toys
10.
B. ANALYSIS
1. how do you identify a needs and
wants?
C. ABSTRACTION
Lesson 1: Key Concepts of Market
A market is a medium that allows
buyers and sellers of a specific good or
service to interact in order to facilitate
an exchange.
This type of market may either be a
physical marketplace where people
come together to exchange goods and
services in person, as in a bazaar or
shopping center, or a virtual market
wherein buyers and sellers do not
interact, as in an online market.
A market transaction may include
goods, services, information, currency,
or any combination that passes from
one party to another. In short,
markets are arenas in which buyers
and sellers can gather and interact.
Key Concepts of Market
Production Concept – Consumers
prefer products that are widely
available and inexpensive. The
production concept is more operations
oriented than any other concept.
Product Concept – Consumers favor
products that offer the most quality,
performance, or innovative features.
The product concept believes in the
consumer and it says the consumers
are more likely to be loyal if they have
more options of products or they get
more benefits from the product of the
company.
Selling Concept – Consumers will
buy products only if the company
aggressively promotes or sells these
products.
Marketing Concept - Focuses on
needs/wants of target markets &
delivering value better than
competitors. The marketing concept
believes in the pull strategy and says
that you need to make your brand so
strong that customers themselves
prefer your brand over every other
competitor.
Societal Marketing Concept
– Focuses on needs / wants of target
markets & delivering value better than
competitors that preserves the
consumer’s and society’s well-being.
Identifying and understanding the
consumer
Do you know what’s the difference “ The consumer ma’am is the user”
between a consumer and the customer ‘ The customer is the one who
? purchase ma’am”
Correct , A consumer is the direct user
of the product or the service while a
customer is a buyer of that product.
Demographics consumer data that is
objective, quantifiable, easily
identifiable, and measurable.
1. Sex
2. Age
3. Population Growth Rate
4. Literacy, language spoken
5. Household size
6. Marital and family status
Consumer lifestyle refers to the way
individuals including their values,
interest and activity. ways in which
consumers and families live and spend
time/money.
Needs is the
basic human
requirements
A want is a product desired by a
customer that is not required for us to
survive
Can you give me an example of a want “ Food Ma’am “
? “ Clothes Ma’am”
Wants turn to be demands when a
customer is willing and has the ability
to buy that needs or want .The basic
difference between wants and
demands is desire.
Consumer analysis is the process of
understanding the needs and wants of
a consumer . It is identifying a
business's target customers and
understanding their needs to help
professionals market the right products
to them.
Elements of a Consumer Analysis
Affect and Cognition
Affect is the emotion an individual feels
about an experience. Consumers'
feelings are important to consider
because they can affect if they want to
purchase a product.
Consumer Behavior
People make purchase decisions to
satisfy their needs, wants or desire and
how their emotional, mental and
behavioral responses influence the
buying decision
Consumer Environment
The environment can influence how a
consumer thinks, feels and behaves. A
type of environment that may affect a
consumer is their financial background
Environmental Scanning
The process of collecting data about
the business environment. This aims to
provide information that will let the
business make better strategic
decisions and adapt to changing
market conditions.
Environmental Scanning Process
1. Competitor Analysis
By keeping track of their competitors,
companies may identify their strengths
and weaknesses and then use this
knowledge to their benefit.
2. Market Research
To adapt their offerings to changing
customer needs, companies should
monitor changes in the market.
3. Macroeconomic analysis
Companies must take into account
macroeconomics factors such as
inflation, interest rates and exchange
rate changes.
4. Socio-economic analysis
Understanding the cultural and social
differences between markets can help
companies tailor their products and
marketing strategies to different
customer groups.
SWOT ANALYSIS
A SWOT analysis is a technique used
to identify strengths, weaknesses,
opportunities, and threats for your
business or even a specific project.
That ends our discussion today
class. Please prepare a sheet of
paper for your activity
D. APPLICATION
Answer may vary
You are task to do a SWOT Analysis
of any food business related in your
town/ municipality.
EVALUATION:
ENUMERATION (15 minutes)
DIRECTION: Enumerate the given items below
Key Concepts of Market
1.
2.
3.
4.
Elements of Consumer Analysis
1.
2.
3.
4.
The 4P’s in Marketing
1.
2.
3.
4.
ESSAY
1. Differentiate consumer and customer
PREPARED BY:
ROLEN T. LOPEZ
Student Intern, BTVTED FSM 4-A
CHECKED BY:
JENNY B. ZAMORA
Faculty, TVL Department
