Annexure ‘AAB-CD-01’
Course Title: Artificial Intelligence and Business Applications
Course Code: CSIT327
L T P/S SW/FW No. of TOTAL CREDIT
Credit Units: 3 PSDA UNITS
Level: UG
2 - - 2 4 3
Course Objectives:
This course deals with basic concepts, theories, philosophies, and paradigms of Artificial Intelligence and Business Management,
acquaints the learners with various tools, techniques, and methods used in Artificial Intelligence, discusses the new and upcoming
practices in managing business organization using AI, and examines the technical and organizational challenges for implementing
Artificial Intelligence in modern business organizations.
Prerequisites: Familiarity with business concepts and Artificial Intelligence.
Course Contents / Syllabus:
Module I: Introduction Weightage
History, Domains of Artificial Intelligence, Commercial Applications of AI, Support systems and AI, 15%
Agents of AI, AI Permeation and Applications, AI and Meta Learning.
Module II: AI and Big Data Weightage
Use of AI in IoT, IIoT, MiC2025, Physical Internet, Block Chain, Industry 4.0.AI Rules and Parados - 3 20%
Laws in CS (Moore law, Gilder law, Metcald Law), Moravec's Paradox.
Module III: AI and Economics /Business Weightage
Artificial Intelligence in Economics and Business Research, Rise of big data in business planning, 15%
Redefining management using AI, Reshaping business with AI
Module IV: Business Intelligence and MIS Weightage
Business intelligence and analytics – from big data to big impact, Community intelligence and social 20%
media services, Business intelligence in blogs, Measuring business proximity, Modeling for industry
intelligence, Big data and MIS – analytics in managing business, improving predictive analysis using
data mining.
Module V: AI and Business Functions Weightage
Big data and supply chain, AI in logistics, Data driven assortment and personalization, Peer to peer 15%
product sharing, AI and service operations, Service innovation in digital age, Consumer and object
experience in the Internet of things and digital data streams.
Module VI: Business organizations and AI in future Weightage
Use of AI in social sciences - ontology, epistemology, axiology, and methodology, powerful AI 15%
assistants, Automation and robotics.
Course Learning Outcomes:
By pursuing this course, learners shall be able to:
Define AI and its commercial benefits,
Explain various AI tools in numerous business functional areas.
Classify various domains of Artificial Intelligence.
Identify business constraint and describe, analyze and apply techniques for constraint satisfaction
Analyze various AI technique and its algorithm.
Identify future prospects of AI in business.
Pedagogy for Course Delivery:
Quizzes
Lectures
Video content
Research papers and e-content and reference material
E-books, case studies
Lectures
Guest Lectures
Assignments
List of Professional Skill Development Activities (PSDA):
i. Potential of Artificial Intelligence in streamlining business processes, improving customer services and leveraging sensor-
driven data for marketing and advertising.
ii. Challenges and pitfalls to avoid in implementation of AI in business.
iii. Changing face of Business Intelligence: Using AI in predictive analysis and cognitive services.
iv. Application of Artificial Intelligence and Machine Learning in Business.
Assessment/ Examination Scheme:
Theory L/T (%) Lab/Practical/Studio (%) End Term Examination
100% NA 50%
Continuous Assessment/Internal Assessment End Term
Examination
(50 %)
(50%)
Components (Drop down) Class Test Project Home Quiz Attendance
(CT) Assignment
Linkage of PSDA with Internal Assessment - PSDA PSDA All PSDAs - -
Component, if any 3&4 1&2
Weightage (%) 15 10 10 10 5 50
Bloom’s Level > Remembering Understanding Applying Analysing Evaluating Creating
Course Learning Outcomes CLO1 CLO2 CLO4 CLO5
CLO3 CLO6
Assessment type/PSDA
Home Assignment / PSDA1
Home Assignment / PSDA2
Project / PSDA3
Project / PSDA4
Quiz / All PSDAs
Text:
S. Russell and P. Norvig. Artificial Intelligence: A Modern Approach. Prentice Hall, Second Edition (2003).
P. H. Winston. Artificial Intelligence. Addison Wesley. Third Edition (1992).
T. Dean, J. Allen and Y. Aloimonos. Artificial Intelligence: Theory and Practice. Benjamin/Cummings,
N. J. Nilsson. Artificial Intelligence: A New Synthesis. Morgan Kauffman, San Francisco (1998).
M Gopal. Applied Machine Learning, McGraw Hil, 2018
JP Mueller, L Massaron. Artificial Intelligence for Dummies, Wiley, 2018.
