MIS250 project
Snapchat
By :
Heba Ali Qarra - 1905489
Joud Khaled Shwail - 1905468
Rahaf Abdulraheem Mominkhan - 1906776
Razan fahad Alrodan - 1808738
Contents of This Prsentation
● Brief background of the system
● Describe organizations that benefit from the
system.
● Management level.
● Technology and IT infrastructure components.
● Business process.
● IT strategies.
2
Brief background of the
system
3
Background
● Snapchat was established in 2011
● By Evan Spiegel, Reggie Brown, and Bobby Murphy who are
students at Stanford University.
● Brown came to light the concept of a social media app that
allowed people to post photos and videos that vanished from
the app in minutes.
4
Organizations that benefit
from Snapchat.
5
Organizations that benefit from Snapchat.
● Many organizations benefit from Snapchat such as industrial
and commercial companies in several ways.
● Use it to Connect with specific segmentation.
● “Snapchatters are 60% more likely to make an impulse
purchase on this platform”
● Launching a new product is worth marketing in Snapchat to
motivate customers to purchase the organization’s products.
● Keep in touch with customers and keep them up to date with
the organization's brand and news.
6
Management level
7
CEO
Serve the
Cofounder parent
company
Evan
Spiegel
Investment
Overseen
in
its public
augmented
offering
reality
8
Technology and its main
IT infrastructure
components
9
The term IT infrastructure is defined in ITIL as a combined
set of hardware, software, networks, facilities, etc.
Used to develop, test, deliver, monitor, control, or support
IT services.
Snapchat engineers needed to find a way to let
snapchatters to incorporate this design without
compromising experience.
Therefore, Snap engineers began rallying around Envoy
10
Envoy is an open source service.
Envoy was the one for many reasons:
- Supports gRPC and HTTP/2 for upstream and
downstream communication.
- Supports filters which allow developers to inject their
own features.
- Rich ecosystem
11
Business Process
Business processes are the collection of
activities required to produce a product or
service. These activities are supported by
flows of material, information, and
knowledge among the participants in
business Processes.
12
You'll need to create a Snapchat Business account to use Snapchat
for marketing effectively.
Setting up an account with Snapchat Company helps you to do
something inside the app.
It helps you to access more features that will help your plan for
marketing.
• Publicity via Advertising
• Age-targeting to hit the targeted audience with your personalized
designs
• Location-targeting your custom designs in a geographic region to meet
an audience.
13
How to set up a Snapchat
Business account
1 2 3
Download the app Set up a Business Start Snapping and
Account creating campaigns
14
4 5 6
Cross-promote Create an “add me” Add the snapcode
your Snapchat URL and snapcode or URL to your
username marketing
materials
15
Know who your audience is and track Snapchat metrics
Use the built-in analytics tool, Snapchat Insights, to see who is
viewing your content, learn what content performs well and drive a
working Snapchat strategy.
16
IT strategies
• Snapchat have a competitive advantage that make it one of
the top using application in the whole world it has a
continually changes and high response with snapchat users.
Recently, there is a user suggested showing the number of
influencer followers for users, snapchat responded to his idea,
and they did it which a lot of people interacted with it.
• Snapchat has started with a new feature that other
applications try to do for survival like “story” it wasn’t appear
in any app before snapchat was distinguished by it and now all
the other social media application add it because it preferable
by users. 17
Summary
In conclusion, Snapchat shows how it becomes a very successful application used in
recent years it will grow along with it is innovative ideas to improving and
continually updates and keep up with developments and having an IT strategies.
We think snapchat will keep growing and still being one of the top applications for
the next years If it continues to work in the same great pattern.
18
Thanks!
Do you have any questions?
CREDITS: This presentation template was created by
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