JASTINE JANE R.

AÑORA COURSE: BSCE 3

ENTREP

CHAPTER 3

DISCOVERING THE ENTREPRENEUR

1. Make a description of your “problem with worth solving” using the data
you gathered.
 Our entrepreneurship venture confronts a challenges with customer churn,
posing a significant obstacle to our long-term sustainability and growth by
effectively addressing the challenge of customer churn, we aspire to not
only retain our existing customer base but also to foster a thriving
community of loyal advocates who contribute to our sustained success
and growth trajectory.
2. Based on the standpoint of the users, from various solutions using design
thinking to your identified. Fill out the template below.

IDEA # DESCRIPTION OF THE IDEA

[Link]-centricity and This is about providing solutions to problems that
empathy focuses on human needs and user response.
2. Collaboration The purpose of design thinking is to form a pond of
perspectives and ideas
[Link] Ideation is a core design thinking principle at the same
time a step in design thinking process.
[Link] and Ideas are turned into prototypes.
Iteration
5.A bias towards Action Design thinking is an applied and practical solution-
based method that is more focus on action rather than
on discussion.

CRITICAL THINKING QUESTIONS

1. What is a good design to Ms. Indra Nooyi? Do you agree with her? Explain your
side.
 A well-designed product is one you fall in love with, according to Ms.
Nooyi. or you hate. It must provoke an honest reaction even though it can
be [Link] product is something you want to use as we engaged
in the future, as opposed to merely saying, "Yeah, I bought it and I ate it."
and I agree because good design is the creation of products or
experiences that effectively fulfills customer needs and desires while also
being consistent with the objectives and core values of the company.
 2. How does Ms. Indra Nooyi describe women when they eat their snacks? So, how
was the findings here put into use by Pepsi on a stacked chip it introduced in the
market?
 When men finish a snack bag, they pour what’s left into their mouths.
Women don’t do that. And they worry about how much the product may
stain they won’t rub it on a chair, which a lot of guys do.
3. Based from the experience of Pepsi, is design thinking really important? Why?
 Yes, design thinking is crucial for companies like Pepsi. It helps them
understand consumer needs deeply, innovate effectively, and create
products. Additionally, design thinking enables Pepsi to stay innovative
and competitive in a rapidly changing market by fostering creativity and
problem-solving skills within the organization.

ENTREPRENEURSHIP QUIZ 3

1. Which one of these is a constant process of trying to find innovative solutions to

problems through deep understanding and empathy of the target user?
 Answer: A. design thinking
2. Which three of these are the steps in storytelling in design thinking process?
 Answer: C. Solution Implementation
D. Solution Framing
E. Problem Framing
3. State two forms of thinking are involved in the process of Double Diamond.
 A. Divergent Thinking-solves problem by proposing multiple possible
solutions to identify the one that is best.
 B. Convergent Thinking- concentrates on finding the single best solution to
a problem
4. Explain the meaning of pilot experiment.
 A. Pilot Experiment is a small scale preliminary study conducted before
the main experiment.
 B. Pilot Experiment its purpose is to test the feasibility, reliability, and
effectiveness of the experimental design, producer and measurements.

5. Which four of these are some dimensions for observational purposes based from
the perspective of Spradley?
 A. Space
 B. Actor
 c. Activity
 D. Object
6. Which two of these are the drivers of innovations?
 A. People, B. Technology
7. State two things that define brainstorming.
 A. Brainstorming is a free flow ideas participants are encourage to
generate a multitude of ideas without judgment or criticism.
 B. Collaboration- it involves group interaction and building upon each
other’s ideas to enhance creativity and problem solving.
8. List five types of open-ended questions according to Michael J. Marquardt.
 Explorative- tries to compel opening out new viewpoints and disclosing
other areas.
 Affective- this way of questioning could make known people’s feelings
around something.
 Reflective- this manner of asking question boosts further explanation.
 Probing- this means of asking questions calls for a deeper analysis.
 Analytical- this kind of question that searches for the origins of a problem
9. State two numerous ideation techniques.
 A. Brainstorming, B. Mind Mapping
10. Which one of these will show a product will work and look like?
 E. Prototype

CHAPTER 4

DISCOVERING THE ENTREPREENEUR IN ME 4

DIRECTION: Using the identified “problem worth solving” in Discovering

the entrepreneurship in Me-Chapter2, fill out the template of the Lean Canvas
below.

PROBLEM SOLUTION UNIQUE UNFAIR CUSTOMER

Develop an VALUE ADVANTAGE SEGMENT
Small inventory PROPOSITION leverages
businesses management -With intuitive cutting-edge
struggle software that dashboards machine
with helps small and predictive learning
 managing businesses analytics,empo algorithms Small retail
their track inventory wer small trained on stores,e-
inventory levels, and businesses to extensive commerce
efficiently, optimize reduce industry data, businesses,
resulting in ordering overstocking, providing restaurants,
overstockin processes. prevent unparalleled and
g, and stockouts, and accuracy in manufacturer
increased streamline demand s with limited
operational operations, forecasting resources for
costs. ultimately and inventory inventory
saving time optimization management.
KEY METRIC and money." CHANNELS
Online
Inventory advertising,
turnover ratio, content
stockout rate, marketing,
order fulfillment partnerships
time. with business
associations,
direct sales
outreach,
referrals from
existing
customers.
COST STRUCTURE REVENUE STREAMS

 Development costs,  Subscription fees for access to

hosting fees, marketing the software, tiered pricing
expenses, salaries for based on features and usage
customer support staff, levels, customization fees for
ongoing maintenance and tailored solutions, consulting
updates. services for implementation and
training.
Critical Thinking Questions
1. How would you explain the business model canvas of AirBnB? Please see
the canvas.
 Air BnB’s model disrupts the traditional hospitality industry by levering
technology to create a decentralized network of accommodations
providing value to both travelers and hosts while generating revenue
through commissions and fees.
2. What makes the AirBnB differentiated? How does the company reflect its
uniqueness in its value proposition? Explain.
 Air BnB’s differentiation lies in its ability to offer unique personalized and
authentic accommodation experiences that go beyond traditional hotels,
couple with a strong sense of community and trust. This combination has
fueled AirBnB’s rapid growth and popularity among travelers workwide.

3. Is there any suggestion/s that you wanted to recommend to AirBnB at this

point to sustain its business? Detail it.
 Here are some suggestions for Air BnB to sustain its business, localized
marketing campaigns, Improved customer support, Partnership and
collaborations, and data security and privacy.

ENTREPRENUER QUIZ 4

1. Which two of these considered types of partnerships?

 A. Strategic Alliances, B. Competition
2. Sate two participating parties in a franchise.
 A. Franchisor
 B. Franchise
3. Which one of these is the up gradation of the old-style brick-and-mortar business
model?
 E. E-Commerce
4. State three business models that are used traditionally.
 A. Manufacturer
 B. Distributor
 C. Retailer
5. Which three of these is not part of the Lean Canvass model?
  Key activities
 key resources
 Key Partners
6. Describe two channel types
 a. Direct Channels
 b. Indirect Channels

7. State the four types of customer pains.

 A. Productivity Pains
 B. Support Pains
 C. Financial Pains
 D. Process Pains
8. Sate five types of customer segments
 a. Mass
 b. Niche
 c. segmented
 d. diversified
 e. multi-sided platform
9. State two things that must fit in to create the value proposition canvas.
 a. functional Value
 b. Emotional value
10. Which one of these is about reaching out to the customers to sell to them and
delivering the items to them?
 b. Marketing