Star Lion College of Engineering and Technology (ii)Explain the components (types) of digital marketing.

(7)
(Approved by AICTE, New Delhi and affiliated to Anna University Chennai)

Manankorai, Thanjavur - 614 206.

Star Lion College of Engineering and Technology
B.E Degree Examination, MARCH 2024
(Approved by AICTE, New Delhi and affiliated to Anna University Chennai)
DEPARTMENT OF COMPUTER SCIENCE ENGINEERING
CIA- I Manankorai, Thanjavur - 614 206.
Course Code : CCW332 Year / Sem: B.E Degree Examination, March 2024
III/VI DEPARTMENT OF COMPUTER SCIENCE ENGINEERING
Course Name : Digital marketing Total marks: CIA- I
50 Course Code : CCW332 Year / Sem :III/ VI
Date : 19.03.2024/ FN Course Name : Digital Marketing Total marks:
PART – A 50
Answer all the questions :- (10x2=20) Date : 19.03.2024/ FN
PART – A
1.Define Digital marketing.
Answer all the questions :- (10x2=20)
2.What is meant by green marketing?
1.Define Digital marketing.
3.What are the different types of Digital Marketing?
2.What is meant by green marketing?
4.Differ Traditional Marketing vs Digital Marketing.
3.What are the different types of Digital Marketing?
5.What is meant by Domain Name?
4.Differ Traditional Marketing vs Digital Marketing.
6.What are types of keywords available?
5.What is meant by Domain Name?
7.Define Long-tail keyword.
6.What are types of keywords available?
8.What is meant by Primary content?
7.Define Long-tail keyword.
9.Define the benefits of content marketing.
8.What is meant by Primary content?
10.Define search engine optimization.
9.Define the benefits of content marketing.
10.Define search engine optimization.
PART – B
Answer all the questions :- (2x15=30)
PART – B
11(a)(i)Describe about types of websites. (8)
Answer all the questions :- (2x15=30)
(ii)What is meant by keyword? Explain their types.(7)
11(a)(i)Describe about types of websites.(8)
(OR)
(ii)What is meant by keyword? Explain their types.(7)
(b)Explain the concepts of planning and creation of website design.(15)
(OR)
12(a)Discuss the concepts of content marketing in detail.(15)
(b)Explain the concepts of planning and creation of website design.(15)
(OR)
12(a)Discuss the concepts of content marketing in detail.(15)
(b)(i)Explain the process and steps in Digital marketing.(8)
(OR)
(b)(i)Explain the process and steps in Digital marketing. (8)
(ii)Explain the components (types) of digital marketing.(7)