Government of Pakistan

National Vocational and Technical Training Commission

Prime Minister’s Hunarmand Pakistan Program

"Skills for All"

Course Contents / Lesson Plan

Course Title: Graphic Designing UIUX
Duration: 3 Months
 Revised Edition
Trainer Name

Course Title
Graphic Designing UIUX
Objectives and Employable skills and hands-on practice in Graphic Designing UIUX
Expectations This course offers a broad, cross-disciplinary learning experience for students
looking to pursue careers in Advertising Design, Graphic Design,, and
Illustration, to name a few — all disciplines that focus on effective and
arresting visual communication. The course is designed to span a wide range
of visual communication in a digital platform.
In this course, students are introduced to key aspects of the design process,
from research/strategy, creative brief development, and campaign
development to teamwork and presentation and content creation so that they
can enter the design market as strong candidates for beginner to intermediate
level design jobs.
Main Expectations:
In short, the course under reference should be delivered by professional
instructors in such a robust hands-on manner that the trainees are comfortably
able to employ their skills for earning money (through wage/self-employment)
at its conclusion.
This course thus clearly goes beyond the domain of the traditional training
practices in vogue and underscores an expectation that a market-centric
approach will be adopted as the main driving force while delivering it. The
instructors should therefore be experienced enough to be able to identify the
training needs for the possible market roles available out there. Moreover, they
should also know the strengths and weaknesses of each trainee to prepare
them for such market roles during/after the training.

i. Specially designed practical tasks to be performed by the trainees have

been included in the Annexure-I to this document. The record of all
tasks performed individually or in groups must be preserved by the
management of the training Institute clearly labeling name, trade,
session, etc so that these are ready to be physically inspected/verified
through monitoring visits from time to time. The weekly distribution of
tasks has also been indicated in the weekly lesson plan given in this
document.
ii. To materialize the main expectations, a special module on Job Search
& Entrepreneurial Skills has been included in the latter part of this
course (5th & 6th month) through which, the trainees will be made aware
of the Job search techniques in the local as well as international job
markets (Gulf countries). Awareness around the visa process and
immigration laws of the most favored labor destination countries also
form a part of this module. Moreover, the trainees would also be
encouraged to venture into self-employment and exposed to the main
requirements in this regard. It is also expected that a sense of civic
duties/roles and responsibilities will also be inculcated in the trainees to

2 | Graphic Design and Video Editing

 make them responsible citizens of the country.
iii. A module on Work Place Ethics has also been included to highlight the
importance of good and positive behavior in the workplace in the line
with the best practices elsewhere in the world. An outline of such
qualities has been given in the Appendix to this document. Its
importance should be conveyed in a format that is attractive and
interesting for the trainees such as through PPT slides +short video
documentaries. Needless to say that if the training provider puts his
heart and soul into these otherwise non-technical components, the
image of the Pakistani workforce would undergo a positive
transformation in the local as well as international job markets.
To maintain interest and motivation of the trainees throughout the course,
modern techniques such as:
• Motivational Lectures
• Success Stories
• Case Studies
These techniques would be employed as an additional training tool wherever
possible (these are explained in the subsequent section on Training
Methodology).
Lastly, evaluation of the competencies acquired by the trainees will be done
objectively at various stages of the training and a proper record of the same
will be maintained. Suffice to say that for such evaluations, practical tasks
would be designed by the training providers to gauge the problem-solving
abilities of the trainees.
(i) Motivational Lectures
The proposed methodology for the training under reference employs
motivation as a tool. Hence besides the purely technical content, a trainer is
required to include elements of motivation in his/her lecture. To inspire the
trainees to utilize the training opportunity to the full and strive towards
professional excellence. Motivational lectures may also include general topics
such as the importance of moral values and civic role & responsibilities as a
Pakistani. A motivational lecture should be delivered with enough zeal to
produce a deep impact on the trainees. It may comprise of the following:
 Clear Purpose to convey the message to trainees effectively.
 Personal Story to quote as an example to follow.
 Trainees Fit so that the situation is actionable by trainees and not
represent a just idealism.
 Ending Points to persuade the trainees on changing themselves.
A good motivational lecture should help drive creativity, curiosity, and spark
the desire needed for trainees to want to learn more.
The impact of a successful motivational strategy is amongst others commonly
visible in increased class participation ratios. It increases the trainees‘
willingness to be engaged on the practical tasks for a longer time without
boredom and loss of interest because they can see in their mind's eye where
their hard work would take them in short (1-3 years); medium (3 -10 years) and
long term (more than 10 years).

As this tool is expected that the training providers would make arrangements
for regular well planned motivational lectures as part of a coordinated strategy
interspersed throughout the training period as suggested in the weekly lesson

3 | Graphic Design and Video Editing

 plans in this document.
Course-related motivational lectures online link is available in Annexure-II.

(ii) Success Stories

Another effective way of motivating the trainees is using Success Stories. Its
inclusion in the weekly lesson plan at regular intervals has been recommended
till the end of the training.
A success story may be disseminated orally, through a presentation, or using
a video/documentary of someone that has risen to fortune, acclaim, or brilliant
achievement. A success story shows how a person achieved his goal through
hard work, dedication, and devotion. An inspiring success story contains
compelling and significant facts articulated clearly and easily comprehendible
words. Moreover, it is helpful if it is assumed that the reader/listener knows
nothing of what is being revealed. The optimum impact is created when the
story is revealed in the form of:-
 Directly in person (At least 2-3 cases must be arranged by the training
institute)
 Through an audio/ videotaped message (2-3 high-quality videos must
be arranged by the training institute)
It is expected that the training provider would collect relevant high-quality
success stories for inclusion in the training as suggested in the weekly lesson
plan given in this document.
The suggestive structure and sequence of a sample success story and its
various shapes can be seen in Annexure III.
(iii) Case Studies
Where a situation allows, case studies can also be presented to the trainees to
widen their understanding of the real-life specific problem/situation and to
explore the solutions.
In simple terms, the case study method of teaching uses a real-life case
example/a typical case to demonstrate a phenomenon in action and explain
theoretical as well as practical aspects of the knowledge related to the same. It
is an effective way to help the trainees comprehend in depth both the
theoretical and practical aspects of the complex phenomenon in depth with
ease. Case teaching can also stimulate the trainees to participate in
discussions and thereby boost their confidence. It also makes the classroom
atmosphere interesting thus maintaining the trainee interest in training till the
end of the course.
Depending on suitability to the trade, the weekly lesson plan in this document
may suggest case studies be presented to the trainees. The trainer may adopt
a PowerPoint presentation or video format for such case studies whichever is
deemed suitable but only those cases must be selected that are relevant and
of a learning value.
The Trainees should be required and supervised to carefully analyze the
cases.
For this purpose, they must be encouraged to inquire and collect specific
information/data, actively participate in the discussions, and intended solutions
to the problem/situation.
Case studies can be implemented in the following ways: -
i. A good quality trade-specific documentary ( At least 2-3
documentaries must be arranged by the training institute)

4 | Graphic Design and Video Editing

 ii. Health &Safety case studies (2 cases regarding safety and
industrial accidents must be arranged by the training institute)
iii. Field visits( At least one visit to a trade-specific major industry/
site must be arranged by the training institute)
Entry-level of
trainees Intermediate / Matric Science
Learning By the end of this course, students will be able to:
Outcomes of  Communicate ideas through artworks by selecting and applying media
the course techniques and processes, subject matter, and themes
 Demonstrate a verbal-working use of the vocabulary relating to design
 Develop an understanding of the properties and the preparation of
graphic design
 Communicate ideas through artworks by selecting and applying the
elements of art and principles of design
 Respond aesthetically to artworks based upon their personal
experience and cultural values
 Analyze, interpret, and evaluate the quality of artwork through art
criticism
 Understand the role and functions of art in history and culture
 Students will produce a portfolio of art using a variety of graphic design
techniques, styles, and media.

Course The total duration of the course: 3 months (13 Weeks)

Execution Plan Class hours: 4 hours per day
Theory: 20%
Practical: 80%
Weekly hours: 20 hours per week
Total contact hours: 260 hours
Companies 1. Graphic Design Studios
offering jobs in 2. Advertising and Marketing firms
the respective 3. Game Design Studios
trade 4. Freelancing Websites
5. Book/magazine publishers
6. Interior/furniture design houses
7. Textile design studios
8. Independent creators

Job Graphic design, also known as Communication and Visual design is

Opportunities recognized across the world as the leader in visual content design. Graphic
designers thus hold a high rate of employability in various capacities across
various industries. As long as social media, visual and communication space,
digital design and interaction landscape is alive and functioning, Graphic
Designers will always have a pivotal role in how the digital and communication
world appears to everyone. Following are some of the roles that are present
and or may become available as trends shift and morph to the Graphic
Designer:
 Graphic Designer
 Illustrator
 Logo creator

5 | Graphic Design and Video Editing

  Social media and marketing specialist
No of Students 25
Learning Place Classroom / Lab
Instructional [Link]
Resources Photoshop tutorials
[Link]
Blog (teacher resource) on Cultural Influences in Design -
[Link]
History of Graphic Design Website - [Link]
History of Graphic Design Website - [Link]
Blog on Cultural Influences in Graphic Design -
[Link]
UK Essays (How Graphic Design Affects Culture) -
[Link]
[Link]
World [Link] (article) - [Link]
studies/[Link]
Best Examples of Typography Website -
[Link]
Creative Blog – 18 Typography resources -
[Link]
Photoshop Tutorials - [Link]
PDF from Getty Center (Principles of Design) -
[Link]
df
PDF from Getty Center (Elements of Art) -
[Link]
[Link] – Article on Designing Digital Magazines -
[Link]
Digital Layout resource - [Link]
tutorials-for- magazine-and-layout-design--vector-5456
Magazine Digest Creating Digital Design - [Link]
Trade Show resources - [Link]
Trade show digest digital magazine - [Link]
Ed Tech Digital Portfolio resource - [Link]
student-should-have-a-digital-portfolio/
Digital Portfolio Best Practices resource -
[Link]
practices-how-to-make-a-portfolio-that-pops
Royalty-Free Photos
[Link]
Free Font Downloads
[Link]
Free Photoshop Brushes and Patterns
[Link]
[Link]
Free Vectors and Assets
[Link]
Social Media Sizing Guidelines
File Format Glossary
6 | Graphic Design and Video Editing
Schedu Module Title Days Learning Units Home
led Assignment
Weeks
Week 1 Introduction to Day 1 Motivational Lecture (For
graphic further detail please see Page
design/ No: 3& 4)
Introduction to
design Course Introduction
software
Course Introduction
Job market  Task 1
Exploring  Task 2
Adobe  Task 3
Photoshop  Task 4
 Task 5

Day 2 Course Applications

Institute/work ethics
Details may
Graphic design and the immense be seen at
professional opportunities it Annexure-I
provides
Survey career opportunities

7 | Graphic Design and Video Editing

 Day 3 Students are introduced to learn
various functions in Menu Bar:
File
 Object
 Type
 Select
 Effect
 View
 WindowFile
 Object
 Type
 Select
 Effect
 View
 WindowFile
 Object
 Type
 Select
 Effect
 View
 Window
the meaning of color and its use
in various cultures
the meaning of color and its use
in various cultures
the meaning of color and its use
Day 4
in various cultures
color theory
color wheel
the knowledge of different types
of color perception
the color vocabulary needed to
communicate as a designer
ways in which color is created,
manipulated and applied using
software
the color vocabulary needed to
communicate as a designer
Day 5
ways in which color is created,
manipulated and applied using
software
the color vocabulary needed to
communicate as a designer

8 | Graphic Design and Video Editing

Week 2 Exploring Success stories ( For further
Adobe detail please see Page No: 3& 4)
Photoshop
Crop and straighten a photo to
improve composition
Correct an unwanted color cast
Improve contrast and brightness
in a photo with levels

Improve contrast and brightness

in a photo with levels
Improve contrast and brightness
in a photo with levels
Adjust the intensity of colors in a
photo
 Task 6
Adjust the intensity of colors in a  Task 7
photo  Task 8

Details may be
Sharpen the photo to bring out seen at
the detail Annexure-I
save the photo in the best format
you need
Sharpen the photo to bring out
the detail
save the photo in the best format
you need

Perform photo composition:

Perform photo composition:
Add photos into a composite
Build a composite with layer
masks

9 | Graphic Design and Video Editing

 Perform photo composition:
Combine images with a smooth
transition
Create a composite with blend
modes
Match color in a composite

Week 3 Exploring Motivational Lecture( For

Adobe further detail please see Page
Photoshop No: 3& 4)
Motivational Lecture( For
further detail please see Page
Photography No: 3& 4)
and photo
manipulation Students are introduced to:
Adobe Photoshop and its user
interface
Adobe Photoshop and its user
interface

The following functions:  Task 9

 Task 10
create/open/save/import/export  Task 11
create/open/save/import/export
new file using Photoshop as per
design requirements Details may be
seen at
the function of the toolbox and Annexure-I
various menus

Getting Started with Adobe

Photoshop:
 Change the image size
 Work with layers
 Work Adjust the image
quality
 Make Selections
 Retouch Images
 Use Colors
 Add text and shapes
 Combine Images, Apply
filters

10 | Graphic Design and Video Editing

 Photoshop on your system:
Use the touch shortcut for quick
access
 Open images and work with
cloud documents in
Photoshop
 Make a composite with
layers
 Use selections to make a
composite
 Create a composite with a
layer mask
 Edit with adjustment layers
Remove objects from photos:
Remove objects with content-
aware fill
clean up imperfections with the
Spot healing
Retouch photos with the healing
brush tool
Remove object with the clone
stamp tool
Hide unwanted content with the
patch tool

PHOTO MANIPULATION
 the basic tools for
photography
its vocabulary, resolution, and file
formats
the impact of various
photographic compositions
the process of cropping and
manipulate photographs to
enhance meaning
layout and advert design/editorial
design
professional layout examples and
why some are more effective
than others

11 | Graphic Design and Video Editing

Week 4 Fundamentals Success stories ( For further
of design/ detail please see Page No: 3& 4)
exploring
adobe Students are introduced to:
illustrator  the fundamentals of two-
dimensional design
the foundation of art, graphic
design, and visual
communication
the foundation of art, graphic
design, and visual
communication

the practice of creation of

thumbnail sketches, rough
sketches, and comprehensive
design, the building blocks of the
design process
the practice of creation of
thumbnail sketches, rough
sketches, and comprehensive  Task 12
design, the building blocks of the  Task 13
design process  Task 14

the process of using a deliberate Details may

design process for generating be seen at
ideas, and solving authentic Annexure-I

real-world problems

 the following art and design

fundamentals:
 line
 shapes
 value
 rhythm
 textures
 balance
 unity
 space
 contrast
 emphasis
 repetition
 space
 contrast
 emphasis
 repetition

12 | Graphic Design and Video Editing

 Students are introduced to:
 Adobe Illustrator and its
user interface
 the following functions:
create/open/save/import/export
new file using Illustrator as per
design requirements
the function of the toolbox and
various menus

the concept of layers in Illustrator

the concept of shapes, paths,
and other shape building tools
the concept of masking in
Illustrator
the concept of layers in Illustrator

Week 5 Adobe Motivational Lecture( For

illustrator further detail please see Page
No: 3& 4)
Students are introduced to use
the various tool in Toolbar:
 Selection tool
Direct selection tool
Magic wand tool
 Task 15
Lasso tool  Task 16
Details may
Pen tool be seen at
Annexure-I
Curvature tool
Type Tool

Shapes Tool
Paint Brush tool
Eraser Tool
Gradient Tool

13 | Graphic Design and Video Editing

 Eraser Tool
Gradient Tool
Eyedropper Tool
Slice Tool

Eraser Tool
Gradient Tool
Eyedropper Tool
Slice Tool

Week 6 Branding & Success stories ( For further

identity design detail please see Page No: 3& 4)
 Task 17
Students are introduced to:  Task 18
Designing what branding means  Task 19
different various fields of design that fall  Task 20
logotypes within branding  Task 21
various fields of design that fall  Task 22
within branding  Task 23
 Task 24
what is the process of creating  Task 25
branding for a client/project
projects created by professionals
in the field of identity design Details
may be -
what is the process of creating
seen at
branding for a client/project
Annexure-I
projects created by professionals
in the field of identity design

14 | Graphic Design and Video Editing

 the tools they can use to create
logotypes
vocabulary associated with
logotypes
the tools they can use to create
logotypes
vocabulary associated with
logotypes
how dynamic logotypes are
made
manipulate letterforms to create
legible dynamic and meaningful
logotypes
the creative process of logo
design and will learn how to use
it to create, analyze and manage
concepts

Students are required to design:

 Modern Logo
 Vintage/Retro Logo
 Texture logo
 Minimalist Logo
 Signature Logo
 Emblem Logo
 Mascots Logo
 Abstract Logo

Students are required to design:

 Modern Logo
 Vintage/Retro Logo
 Texture logo
 Minimalist Logo
 Signature Logo
 Emblem Logo
 Mascots Logo
 Abstract Logo

15 | Graphic Design and Video Editing

Week 7 Graphic Success stories ( For further
Designing Part detail please see Page No: 3& 4)
4:Coral Draw
Students are introduced to:
what branding means
various fields of design that fall
within branding
various fields of design that fall
within branding

 Getting started with Corel

Draw  Task 26
 Introduction to Corel Draw
 Features of Corel Draw Details may be
 Corel Draw Interface seen at
 Tool Box Annexure-I
 Moving from Adobe
Illustrator to Corel Draw
 Common Tasks

 Drawing and Coloring

 Selecting Objects
 Creating Basic Shapes
 Reshaping Objects
 Organizing objects
 Linking Text to Objects


 Mastering with Text

 Introduction Text Tool
 Artistic and paragraph text

16 | Graphic Design and Video Editing

Week 8  Applying color fills and
Outlines
 Wrapping Text around
Object

 Session on CV Building.
 How to make notable CV.
Dos and Don‘ts of CV making.  Task 27
 Task 28
 Formatting Text
Details
 Embedding Objects into
may be
text seen at
Annexure-I
Students are required to design:
 Modern Logo
 Vintage/Retro Logo
 Texture logo
 Minimalist Logo

 Signature Logo
 Emblem Logo
 Mascots Logo
 Abstract Logo

Week 9 Graphic  Review of trainees

Designing Part performance
2: Adobe After  Motivational Lecture(
Effects For further detail  Task 29
please see Page No:  Task 30
4) Details may
 Fundamentals of be seen at
Motion Graphics Annexure-I
 RGB Color Model
 Frame Size
 Resolution
 Pixel Aspect Ratio
Alpha Channels
 Frame Rate
 Time Code
 Interpreting Footag
How After Effects
Works
 Overview of panels
Creating a project and

17 | Graphic Design and Video Editing

 importing footage
 Creating a composition
and arranging layers
 Adding effects and
modifying layer
properties
 Animating the
composition
 Previewing your work
 Optimizing
performance in After
Effects
 Customizing
workspaces importing
footage
 Creating a composition
and arranging layers
 Adding effects and
modifying layer
properties
 Animating the
composition
 Previewing your work
 Optimizing
performance in After
Effects
 Customizing
workspaces
 Controlling the
brightness of the user
interface
 Finding resources for
using After Effect
 Creating a Basic
Animation Using
Effects and Presets
 Importing footage
using Adobe Bridge
 Importing video clips
 Importing stills
 Importing a sequence
of stills (interpreting)
 Workplace ethics (See
details at annexure II)

18 | Graphic Design and Video Editing

 Week  Importing multilayered  Task 31
10 Photoshop and illustrator
files Details may
 Creating a new be seen at
composition Annexure-I
 Applying effects to a
layer
 Changing parameters
globally
 Creating key frames
 Key frame interpolation:
auto, continuous, and
Bezier interpolation
 Temporal and spatial
Interpolation
 Success story (For further
detail please see Page
No: 5 and Annexure-III at
the end)
 Working With Masks
 About masks
 Creating a mask with the
Pen tool
 Editing a mask
 Feathering the edges of a
mask
 Replacing the content of
the mask
 Animating Text
 About text layers
 Creating and formatting
point text vs paragraph
text
 Using a text animation
preset
 Text on a path
 Animating imported
Photoshop text
 Case Study (For further
detail please see Page
No: 6)

19 | Graphic Design and Video Editing

 Week  Motivational Lecture( For
11 further detail please see
Page No: 4)
 Working with Shape
Layers
 Adding a shape layer
 Creating custom shapes
 Creating stars
 Default properties of
shape layers
 Add properties
FVTLM003 Page 18
 Creating Groups
 Time remapping
 Motion sketch
 The smoother
 The wiggler
 Auto orient
 Distorting Objects with the
Puppet Tools
 About the Puppet tools
 Adding Deform pins
 Defining areas of overlap
 Stiffening an area
 Animating pin positions
 Recording animation
 Case Study (For further
detail please see Page
No: 6)

Week Introduction to Motivational Lecture( For

12-13 freelancing further detail please see Page
No: 3& 4
Introduction to Freelancing
the concept of freelancing
how to become freelance and
create a sustainable income
the ethical and professional way
of becoming a productive
freelancer
resources available for
freelancing in the field of design
how to join freelancing sites

20 | Graphic Design and Video Editing

 the process of creating a
freelancing profile

Creating portfolio on Facebook

Instagram before creating profile
on fiverr and upwork
Creating portfolio on Facebook
Instagram before creating profile
on fiverr and upwork

Creating portfolio on Facebook

Instagram before creating profile
on fiverr and upwork
Creating portfolio on Facebook
Instagram before creating profile
on fiverr and upwork Creating
profile on upwork and fiverr
Creating profile on upwork and
fiverr
Creating profile on upwork and
fiverr
Creating profile on upwork and
fiverr

How to get job on fiverr and

upwork
How to get job on fiverr and
upwork
How to get job on fiverr and
upwork
How to get job on fiverr and
upwork

How to get job on fiverr and

upwork
How to get job on fiverr and
upwork
How to get job on fiverr and
upwork
How to get job on fiverr and
upwork

21 | Graphic Design and Video Editing

 MODULES
Tasks For Certificate in Graphic Designing UIUX

Task
Task Description Week
No.
Search Top Search any three freelancing sites(Fiverr, Upwork,
1. Pakistani Guru, etc.) and list down the top 5 profiles related to
Freelancers your course
Prepare a career path related to your course and
2. Find the career path also highlight the emerging trends in the local as well
as international market
Generate a report on Institute work ethics and
3. Work Ethics
professionalism related to your course Week 1
Use Adobe  Download Adobe Photoshop
4. Photoshop Software  Install Adobe Photoshop
 Patch the software
Draw Shapes using  Create and edit shapes by using shape tools
Photoshop software  Import shapes from different files
5.
 Perform image tracing to create shapes and
art
Photomontage: Make a well-blended digital photomontage (12×8 or
where you see 8×12 -150 res) to show where you see yourself in 10
6.
yourself in 10 years. years. Under your photomontage write a 3 paragraph
reflection explaining the elements you put in your work
Image inside text TUTORIALS:
[Link]
photoshop-text/text-effects/image-in-text-photoshop-
7.
cs6/
[Link] Week 2
using-photoshop/?ALLSTEPS

Scribble Line
Portraits using Use a mask in PhotoShop to create crazy scribble
Masks. line portraits, watch this very short tutorial
8.
VIDEO: [Link]

22 | Graphic Design and Video Editing

 Photo editing.  Perform import, organize, and filter photos using
photo editing software as per requirements
 Fix white balance, crop, and exposure using
photo editing software as per requirements
 Perform hue, saturation, and luminance
adjustments using photo editing software as per
9.
requirements
 Perform sharpening, noise reduction, grain, and
lens correction using photo editing software as
per requirements
 Perform edits in a raw photo using photo editing
software as per requirements
Photo manipulation.  Perform remove, edit and change the
background of a photo using photo editing Week 3
software as per requirements
 Blend multiple images and shapes in a single
10. photo using photo editing software as per
requirements
 Perform shadows, light source, light reflection,
and motion in the manipulated photo using
photo editing software as per requirements
Saving and  Add copyrights information and watermarks in
exporting photos photos using photo editing software as per
requirements
11.
 Export photos in different formats using photo
editing software as per requirements
 Export Photos in jpeg, png, tiff, and gif format
Use Illustrator  Download Adobe Illustrator
Software  Install Adobe Illustrator
12.
 Patch the software
 Draw geometric diagram
Draw lines using
graphics Adobe  Draw shapes by using pen and line tool
13. Illustrator software.  Draw shapes with brushes
 Create and import new brushes
Trace the Spiderman Week 4
Icon

 Use the Pen tool to trace the spider man icon

 (For help:
14. [Link]
n-Tool-Exercises

23 | Graphic Design and Video Editing

 Design an emblem
 Create a Design with shapes
with the help of a
 Use lines and shapes to create an illustration
15. circle and square or
triangle (Digital art)  Add color from the color library in an
illustration
Coffee Brand For this assignment, you are asked to design an
Identity Project identity system and packaging for an imaginary
coffee house. Think Starbucks, New Moon, or Planet
Perk—all here in Oshkosh. Or Colectivo in
Milwaukee and Madison. Before you start, have a
good look at the existing design for this type of
business. What looks good? What doesn‘t quite
work? Beverage packaging and identity are designed
to grab consumer attention in a crowded
marketplace. ____*____, with three planned
locations around the Fox Cities (Oshkosh, Fond du
Lac, & Appleton), wishes to attract the same kind of
customers that already frequent the businesses
listed above. It is up to you to understand the needs
& desires of your target audience, and these findings
need to shape your design choices. (If you wish, you Week 5
may choose to target a subset of coffee shop
clientele.) How can you grab their attention? And
16. beyond a good product and a comfortable interior,
what will make them come back for more? Begin by
designing a strong logo/wordmark for your product.
Go through the usual design process: sketch
thumbnails, refine, and revise Choose a color
scheme. Pick type. What sort of illustrations might
you include? Photos, drawings, patterns… or maybe
it‘s all type. I am looking for a comprehensive identity
program here, something that can be applied to any
number of promotional components, whether 2D, 3D,
or digital. Next, apply the identity to these items:
• Bag for coffee beans
• Cup
• Sleeve for the cup
• Sample of packaging to transport baked good(s)
• Reloadable payment card (similar to Starbucks‘)
• One-page Brand Identity Guide listing typefaces,
color
 the scheme, etc.
17. Modern Logo Create Modern Logo

18. Vintage/Retro Logo Create Vintage/Retro Logo

Week 6
19. Texture logo Create Texture logo

20. Minimalist Logo Create Minimalist Logo

24 | Graphic Design and Video Editing

 21. Signature Logo Create a Signature Logo

22. Emblem Logo Create Emblem Logo

23. Mascots Logo Create Mascots Logo

24. Abstract Logo Create Abstract Logo

25. Abstract Logo Create Abstract Logo

Apply adobe after ● Create a new project using adobe after effects
effects tools as per requirements
● Perform different tools in toolbar using adobe
after effects as per requirements
● Create shapes, text, camera, layers, and
lights using adobe after effects as per
requirements
26. ● Import data including videos, images, Week 7
animations, and audio into project window
using adobe after effects as per requirements
● Perform animations, effects, and presets on
layers using adobe after effects as per
requirements
● Install different plugins to generate effects
using Adobe After effects as per requirements

25 | Graphic Design and Video Editing

 How to search and  Browse the following website and create an
apply for jobs in at account on each website
least two labor  [Link] – The Middle East Leading
marketplace Job Site
countries (KSA,  Monster Gulf – The International Job
UAE, etc.)
Portal
 Gulf Talent – Jobs in Dubai and the
Middle East
 Find the handy ‗search‘ option at the top of
your homepage to search for the jobs that
best suit your skills.
 Select the job type from the first ‗Job Type‘
drop-down menu, next, select the location
27. from the second drop-down menu.
 Enter any keywords you want to use to find
suitable job vacancies.
 On the results page you can search for part-
time jobs only, full-time jobs only, employers
only, or agencies only. Tick the boxes as
appropriate to your search.
 Search for jobs by:
 Company
 Category
 Location
 All jobs
 AgencyIndustry

Create a simple  Create a short video on animal/birds and add

28. short video and add their sounds Week 9
sound to it.
Create an account Create an account by following these steps:
profile on Fiverr (at Step 1: Personal Info
29. least two gigs) and Step 2: Professional Info Week10
Upwork Step 3: Linked Accounts
Sep 4: Account Security
Build your CV Download professional CV template from any good
site ([Link] or relevant)
 Add Personal Information
30. Week11
 Add Educational details
 Add Experience/Portfolio
Add contact details/profile links

26 | Graphic Design and Video Editing

 How to search and  Browse the following website and create an
apply for jobs in at account on each website
least two labor  [Link] – The Middle East Leading
marketplace Job Site
countries (KSA,  Monster Gulf – The International Job
UAE, etc.)
Portal
 Gulf Talent – Jobs in Dubai and the
Middle East
 Find the handy ‗search‘ option at the top of
your homepage to search for the jobs that
best suit your skills.
 Select the job type from the first ‗Job Type‘
drop-down menu, next, select the location
31. from the second drop-down menu.
 Enter any keywords you want to use to find
suitable job vacancies.
 On the results page you can search for part-
time jobs only, full-time jobs only, employers
only, or agencies only. Tick the boxes as
appropriate to your search.
 Search for jobs by:
 Company
 Category
 Location
 All jobs
 Agency

27 | Graphic Design and Video Editing

 Annexure-II:

Motivational Lectures
Computer Graphics Designing UIU

What is freelancing and how you can make money online - BBCURDU

[Link]

What Is the Role of Good Manners in the Workplace? By Qasim Ali Shah | In Urdu

[Link]

Hisham Sarwar Motivational Story | Pakistani Freelancer

[Link]

21 Yr Old Pakistani Fiverr Millionaire | 25-35 Lakhs a Month Income | Interview

[Link]

Success Story of a 23 Year - Old SEO Expert | How This Business Works | Urdu Hindi
Punjabi

[Link]

Failure to Millionaire - How to Make Money Online | Fiverr Superhero Aaliyaan Success
Story

[Link]

28 | Graphic Design and Video Editing

Annexure-II
SUGGESTIVE FORMAT AND SEQUENCE ORDER OF MOTIVATIONAL
LECTURE.
Mentor
Mentors are provided an observation checklist form to evaluate and share their observational
feedback on how students within each team engage and collaborate in a learning environment.
The checklist is provided at two different points: Once towards the end of the course. The
checklists are an opportunity for mentors to share their unique perspective on group dynamics
based on various team activities, gameplay sessions, pitch preparation, and other sessions, giving
insights on the nature of communication and teamwork taking place and how both learning
outcomes and the student experience can be improved in the future.

Session- 1 (Communication):
Please find below an overview of the activities taking place Session plan that will support your
delivery and an overview of this session‘s activity.

Session- 1 OVERVIEW
Aims and Objectives:
 To introduce the communication skills and how it will work
 Get to know mentor and team - build rapport and develop a strong sense of a
team
 Provide an introduction to communication skills
 Team to collaborate on an activity sheet developing their communication,
teamwork, and problem-solving
 Gain an understanding of participants‘ own communication skills rating at the
start of the program

Activity: Participant Time Teacher Time Mentor Time

Intro Attend and
contribute to the
scheduled.
Understand good
communication
skills and how it
works.
Understand what
good
communication
skills mean
Understand what
skills are important
for good
communication
skills
Key learning Resources: Enterprise skills
outcomes: developed:
29 | Graphic Design and Video Editing
 Understand the  Podium  Communication
communication  Projector  Self Confidence
skills and how it  Computer  Teamwork
works.  Flip Chart
 Understand what  Marker
communication
skills mean
 Understand what
skills are
important for
communication
skills

Schedule Mentor Should do

Welcome: Short welcome and ask the Mentor to introduce
5 min him/herself.
Provide a brief welcome to the qualification for the class.
Note for Instructor: Throughout this session, please
monitor the session to ensure nothing inappropriate is
being happened.
Icebreaker: Start your session by delivering an icebreaker, this will
10 min enable you and your team to start to build rapport and
create a team presentation for the tasks ahead.
The icebreaker below should work well at introductions
and encouraging communication, but feel free to use
others if you think they are more appropriate. It is
important to encourage young people to get to know
each other and build strong team links during the first
hour; this will help to increase their motivation and
communication throughout the sessions.
Introduction & Provide a brief introduction of the qualification to the
Onboarding: class and play the ―Onboarding Video or Presentation‖.
20mins In your introduction cover the following:
1. Explanation of the program and structure. (Kamyab
jawan Program)
2. How you will use your communication skills in your
professional life.
3. Key contacts and key information – e.g. role of
teacher, mentor, and SEED. Policies and procedures
(user agreements and ―contact us‖ section). Everyone to
go to the Group Rules tab at the top of their screen,
read out the rules, and ask everyone to verbally agree.
Ensure that the consequences are clear for using the
platform outside of hours. (9am-8pm)
4. What is up next for the next 2 weeks ahead so young
people know what to expect (see pages 5-7 for an
overview of the challenge). Allow young people to ask
any questions about the session topic.
Team Activity Planning: MENTOR: Explain to the whole team that you will now
30 minutes be planning how to collaborate for the first and second
30 | Graphic Design and Video Editing
 collaborative Team Activities that will take place outside
of the session. There will not be another session until
the next session so this step is required because
communicating and making decisions outside of a
session requires a different strategy that must be
agreed upon so that everyone knows what they are
doing for this activity and how.
 ―IDENTIFY ENTREPRENEURS‖ TEAM
ACTIVITY
 ―BRAINSTORMING SOCIAL PROBLEMS‖ TEAM
ACTIVITY‖
As a team, collaborate on a creative brainstorm on
social problems in your community. Vote on the areas
you feel most passionate about as a team, then write
down what change you would like to see happen.
Make sure the teams have the opportunity to talk about
how they want to work as a team through the activities
e.g. when they want to complete the activities, how to
communicate, the role of the project manager, etc.
Make sure you allocate each young person a specific
week that they are the project manager for the weekly
activities and make a note of this.
Type up notes for their strategy if this is helpful - it can
be included underneath the Team Contract.

Session Close: MENTOR: Close the session with the opportunity for
5 minutes anyone to ask any remaining questions.
Instructor:
Facilitate the wrap-up of the session. A quick reminder
of what is coming up next and when the next session
will be.

31 | Graphic Design and Video Editing

MOTIVATIONAL LECTURES LINKS.

TOPIC SPEAKER LINK

How to Face Qasim Ali Shah [Link]
Problems In
Life
Just Control Qasim Ali Shah [Link]
Your
Emotions
How to Qasim Ali Shah [Link]
Communicate
Effectively
Your Tony Robbins [Link]
ATTITUDE is Les Brown
Everything David Goggins
Jocko Willink
Wayne Dyer
Eckart Tolle
Control Your Jim Rohn [Link]
EMOTIONS Les Brown
TD Jakes
Tony Robbins
Defeat Fear, Shaykh Atif [Link]
Build Ahmed
Confidence
Wisdom of Learn Kurooji [Link]
the Eagle
The Power of Titan Man [Link]
ATTITUDE
STOP Arnold [Link]
WASTING Schwarzenegger
TIME
Risk of Denzel [Link]
Success Washington

32 | Graphic Design and Video Editing

 Annexure-III
SUCCESS STORY

S. No Key Information Detail/Description

1. Self & Family background Danyal Saleem, who lives in Mirpur (AJK), is an
example of how hard work and perseverance can reap
rich rewards when bidding for projects online.
The graphic designer works exclusively on an online
freelancing platform and has earned, on average,
US$20,000 per month for the past several months. But
this isn‘t a story of overnight success – Danyal has had
to work hard to differentiate himself and stay true to his
goal.

It was a full year later, in May 2017, when Danyal finally

decided to jump in. He signed up for one of the
numerous sites that connect designers or coders with
people or companies that have small projects, like
designing a logo or building a website.
He had already started a small business to help pay for
his college education, so he was nervous and
apprehensive about the decision. ―I gave myself two or
three months at most. If I didn‘t succeed, then I would
go back to running the business as it was showing
potential,‖ he says.
If at first, you don’t succeed, try try again

2. How he came on board Certification in graphic designing from STEPS(NAVTTC

NAVTTC Training/ or got partner institute)
trained through any other
source

3. Post-training activities Danyal’s area of expertise is in graphic design. In his

first month using Fiverr, he pitched mostly for projects
centered around logo designing. But it wasn‘t so simple.
In the first few weeks, he didn‘t hear back from even a
single client, despite pitching for dozens of projects.

―I needed to understand what worked, so I read blogs,

participated in forums, and analyzed profiles of
successful freelancers. It was an uphill struggle, but I
didn‘t want to give up,‖ he explains.

Danyal says he understands why clients would be

apprehensive giving projects to untested freelancers.

33 | Graphic Design and Video Editing

 They have hundreds of options to choose from, he
explains, and to give a project to someone with no
experience requires a strong leap of faith.

A slow stream of projects started to come Danyal‘s way.

Within a few months, he was landing an average of a
hundred projects every month, with a large number of
repeat clients. He also expanded the range of his
professional services, branching out from logo design to
business cards, banners, Facebook cover pages,
letterheads, and stationery.

But he‘s had to face his fair share of challenges too.

The shoddy state of internet infrastructure in his city,
Mirpur, threatened to derail his freelancing career.
―Sometimes I haven‘t had connectivity for two days
straight,‖ he explains. ―That‘s unthinkable for someone
who makes his livelihood on the internet.‖

4. Message to others Take the training opportunity seriously

Impose self-discipline and ensure regularity
(under training) Make Hard work pays in the end so be always ready for
the same.

Note: Success story is a source of motivation for the trainees and can be presented in several
ways/forms in a NAVTTC skill development course as under: -

1. To call a passed out successful trainee of the institute. He will narrate his success story to
the trainees in his own words and meet trainees as well.
2. To see and listen to a recorded video/clip (5 to 7 minutes) showing a successful trainee
Audio-video recording that has to cover the above-mentioned points.*
3. The teacher displays the picture of a successful trainee (name, trade, institute,
organization, job, earning, etc) and narrates his/her story in the teacher‘s own motivational
words.

* The online success stories of renowned professional can also be obtained from Annex-II

34 | Graphic Design and Video Editing

 Annexure-IV:
Workplace/Institute Ethics Guide

Work ethic is a standard of conduct and values for job performance. The modern definition of what
constitutes good work ethics often varies. Different businesses have different expectations. Work
ethic is a belief that hard work and diligence have a moral benefit and an inherent ability, virtue, or
value to strengthen character and individual abilities. It is a set of values-centered on the
importance of work and manifested by determination or desire to work hard.

The following ten work ethics are defined as essential for student success:
1. Attendance:
Be at work every day possible, plan your absences don‘t abuse leave time. Be punctual
every day.
2. Character:
Honesty is the single most important factor having a direct bearing on the final success of
an individual, corporation, or product. Complete assigned tasks correctly and promptly.
Look to improve your skills.
3. Team Work:
The ability to get along with others including those you don‘t necessarily like. The ability to
carry your weight and help others who are struggling. Recognize when to speak up with an
idea and when to compromise by blend ideas together.
4. Appearance:
Dress for success set your best foot forward, personal hygiene, good manner, remember
that the first impression of who you are can last a lifetime
5. Attitude:
Listen to suggestions and be positive, accept responsibility. If you make a mistake, admit it.
Values workplace safety rules and precautions for personal and co-worker safety. Avoids
unnecessary risks. Willing to learn new processes, systems, and procedures in light of
changing responsibilities.
6. Productivity:
Do the work correctly, quality and timelines are prized. Get along with fellows, cooperation
is the key to productivity. Help out whenever asked, do extra without being asked. Take
pride in your work, do things the best you know-how. Eagerly focuses energy on
accomplishing tasks, also referred to as demonstrating ownership. Takes pride in work.
7. Organizational Skills:
35 | Graphic Design and Video Editing
 Make an effort to improve, learn ways to better yourself. Time management; utilize time and
resources to get the most out of both. Take an appropriate approach to social interactions
at work. Maintains focus on work responsibilities.
8. Communication:
Written communication, being able to correctly write reports and memos.
Verbal communications, being able to communicate one on one or to a group.
9. Cooperation:
Follow institute rules and regulations, learn and follow expectations. Get along with fellows,
cooperation is the key to productivity. Able to welcome and adapt to changing work
situations and the application of new or different skills.
10. Respect:
Work hard, work to the best of your ability. Carry out orders, do what‘s asked the first time.
Show respect, accept, and acknowledge an individual‘s talents and knowledge. Respects
diversity in the workplace, including showing due respect for different perspectives,
opinions, and suggestions.

36 | Graphic Design and Video Editing