1.

1 INTRODUCTION

The current value of Agarbatti industry is placed at Rs. 1800 crores and the rate of growth is 20% on
a year on year basis. India produces 1 million tons of agarbatti sticks annually. There is potential for
the market to increase by another 30 crores by mechanization of the splint making process and
increasing the production. Women producers in these regions have been restricted to primary
processing of bamboo culms, i.e. producing slivers (incense stick core), which is a very low value
activity (about 2% of the final value).The report contains an overview about the Industry and the
company profile which includes the product mix, work flow, competitor‟s information and future
prospects of the company. It also explains the Mckinsy‟s 7s frame work with special reference to
organization under study, the individual departmental study.

According to the report India Incense sticks (Agarbatti & Dhoop) Market Outlook, 2023, The Indian
agarbatti and dhoop market is forecasted to have high growth with a CAGR of more than 9% from
2022-23. The primary reasons for this high growth are rising number of temples, increasing tourism,
rising disposable income, rising number of puja and rituals with rising problems of people,
increasing variants, etc. The exports of agarbatti and dhoop are also increasing since last few years.
The major consumption is found to be in the southern states of India with presence of large number
of big temples, highly religious people, etc. The states in North and South region of India combined
contribute for around than 2/3rd sales of agarbatti in India.The current India agarbatti and dhoop
market is flooded with a large number of brands and there is very less places where agarbatti and
dhoop are not available. Further growth of the market share the companies in Indian market are
discoursing new variants of agarbatti and dhoop in terms of new fragrance. Many of the firms are
also altering their stick size, shape and colour in order to differenti themselves and to make their
sticks more attractive. Companies are creating new combination of fragrance, stick shape, stick size
and pack size targeting various geographical regions, festivals, consumer preferences to boost their
sales.

Some of the specific skills and knowledge that have been gain from an internship in the
agarbatti industry

o Agarbatti Design

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 o Agarbatti Manufacturing
o Agarbatti Sales
o Agarbatti trends
o Agarbatti sticks
o Customer service
o Communication
o Teamwork
o Problem solving

OBJECTIVE:

✓ Integrate theory and practice.

✓ Learn to appreciate work and its function in the economy.
✓ Develop work habits and attitudes necessary for job success.
✓ Develop communication, interpersonal and other critical skills in the job interview
process.
✓ Build a record of work experience.
✓ To study how the organization attain its goals effectively and efficiently.
✓ To work as an intern and to get familiarized with industry and function of various
department encompass in the organization.
✓ To study the overall working environment of the organization.
✓ To get an idea regarding ho the organization recruitment and selection process.
✓ To understand the payroll calculation statement.
✓ To learn and understand the the vision and goal of organization.
✓ To study the organization structure of the company.
✓ To understand how transaction details are maintained by the company.
✓ To conduct the SWOT analysis of the company.

SCOPE:

✓ An internship provide an opportunity to gain practical experience world work

environment, tasks, and industry practices.

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 ✓ To acquire practical experience that can be showcased on a resume, demonstrating one’s
commitment to professional development.

LIMITATIONS:

✓ Summer internship typically span a few weeks or months, which might not allow for an
exhaustive understanding of all aspects of the agarbatti industry. Complex processes like
design iterations, product testing, or market analysis may not be fully covered due to
time constraints.
✓ Interns might be confined to specific department or tasks within the agarbatti company.
This limited exposure could restrict the understanding of the broader operation and
potential roles in other areas of the department.

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 1.2 INDUSTRIAL PEOFILE

GENERAL INTRODUCTION:

Agarbattis (incense sticks) form part and parcel of the traditional Hindu practice of offering prayers
in temples and other places of worship, In modern days, perfumed sticks are also used in houses and
in other public places as air-fresheners and/or mosquito repellents. The demand for agarbatti is
increasing both in the domestic and export markets because of the improvement in quality and
increase in the types of products. India is the largest producer of agarbattis in the world.

INDUSTRIAL BACKGROUND OF THE STUDY:

Industrial development in India has occurred mostly to meet increasing urban consumer needs and
to support the growth of the vital agricultural sector. The traditional home based enterprises have
also been simultaneously experiencing steady growth, primarily because of the influence of market
forces and also because of multiplier effects. Cottage industries have slowly changed to rural cottage
or semi- urban micro-enterprises with limited assistance from government. Agarbatti making is one
such industry. It has responded well to increased demand for its products both in rural and urban
areas, mainly because of the continued availability of cheap labor force dominated by women and
children. At the same time, greater advertising costs and quality improvement have pushed up the
prices.

Incense is aromatic biotic subsatnce which releases fragrant smoke after burning. Around the globe,
incense is used for aesthetic reasons, & in therapy, meditation, as well as various ceremonies. Used
as a simple deodorant or insectifuge, it is widely adoted in Countries such as India, China, as well as
Thailand. Incense sticks are also called as joss sticks, or Aggarbatti. Many Indian Incense Sticks
manufacturers have exporting incense to The United States, United Kingdom, United Arab Emirate,
Belgium, Brazil as well as Argentina among several other countries. Key manufacturers are offering
variety of Incense sticks in the market.

The global incense sticks market is anticipated to grow at a healthy rate during the forecast period.
Incense sticks demand is spurring day by day due to their high demand in everyday life for various
purposes. The burning of incense sticks is a widespread practice worldwide. Rising belief in

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religious values and the growing significance of aromatherapy are fuelling demand for an incense
stick. Incense sticks hold a crucial place in almost all religions and are used during various
ceremonies and rituals in temples, churches, mosques, monasteries, etc. India is the biggest producer
and exporter of incense sticks due to low labor costs and availability of raw materials.

INDIAN INCENSE STICKS MARKET TRENDS:

The rising demand for incense sticks or agarbatti to create a suitable environment for religious
rituals in various shrines represents one of the primary factors influencing the agarbatti market in
India. Besides this, the increasing construction of temples in the country, along with the growing
number of tourists visiting India, is contributing to the growth of the market. In addition, the
Government of India is undertaking initiatives to support agarbatti manufacturing and empower
local artisans, generate employment, and increase production, which is propelling the growth of the
market. Apart from this, the increasing adoption of aromatherapy to relax the mind and body is
offering lucrative growth opportunities to industry investors.

Additionally, there is a rise in the demand for incense sticks to create a soothing environment for
yoga and meditation to reduce stress and anxiety. This, coupled with the increasing utilization of
incense sticks to cleanse the aura of spaces and repel negative vibes, is strengthening the growth of
the incense sticks market in India. Moreover, key market players are developing incense sticks with
innovative fragrances, eye-catching packages and sustainable ingredients, which is offering a
favorable market outlook. Furthermore, the increasing number of brands selling incense sticks with
scents of organic flowers and authentic sandalwood is supporting the growth of the agarbatti market
size in India.

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INDIA INCENSE STICK MARKET OUTLOOK 2020
The Indian market of agarbatti (incense stick) and dhoop. India is the largest producer of agarbatti
and dhoop and is also a healthy exporter to other countries.The process of burning agarbatti has been
the tradition in India for ages. From ancient times, incense sticks had been the Indian custom to
celebrate anything from religious rituals to family functions. And, it was the focal point that
attracted foreign forces. In modern days, agarbatti and dhoop are also used in houses and other
public places as airfreshener. The never-ending demand for agarbatti and dhoop is increasing in both
domestic as well as foreign markets because of the improvement in quality and increase in the
availability of varied products. This report provides all complete insight into each segment of the
Indian agarbatti and dhoop market with historical and forecasted values along with the top listed
companies. India being with the population with diversified religion agarbatti and dhoop products
are widely used to follow each of their rituals. These products have a prominent place in the Indian
market with never- ending demand. The market has been largely derived by the huge presence of
agarbatti products and its wide adaption. Agarbatti section of the market has shown a growth of
above 10% CAGR in the last couple-of-years. A wide variety of Agarbatti are available in different
shapes, sizes, colors, and fragrances at very competitive prices, from sandalwood to lavender, and
rose to jasmine. Indian-made Agarbatti is considered to be one of the finest qualities in the world.
India's Agarbatti industry is mainly in the form of cottage industry and is highly labor-intensive with
each incense stick being handcrafted. On the other hand dhoop segment of the market which Is at
the lower side have been growing at a constant rate and with the increasing consumer's adaption as
observed in the last couple of years, the market is expected to grow with a CAGR of above 8% in
terms of volume for next couple of years.

The past five years saw growth in awareness of dhoop where many of the large companies entered
the dhoop business. The products are traded in three possible ways out of which the first one is the
retails stores which keeps the pack size below 150 grams, while in case of fragrance they usually
prefer to keep the trending fragrances according to their regions and consumer demands. The second
one is the departmental stores' store generally has a large number of variants in terms of pack size
and fragrance and lastly specialized stores and online mode which includes companies owned store,
online sales, agarbatti wholesale, Puja store, pan shops, shops near the temple, mosque, etc. In the
agarbatti industry is perceived to be a small cottage industry, export figures speak a different story.

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Despite tough competition from China and Vietnam, India has managed to dominate the market with
its premium quality incense sticks. The Dollar Business takes a look at what makes the product a
money- spinner across foreign markets. Whether it is for religious purposes, medicinal value or
simply for its pleasant fragrance, agarbatti is a product found across almost every Indian home.

Today, the Indian market is flooded with agarbattis [also known as joss stick in China or incense
stick in other countries] of various colours, fragrances and qualities. But, the market for agarbatti is
not by any means limited to India. People across the globe, whether they be in US or UK, Malaysia
or Ethiopia enjoy agarbatti as much as Indians do – opening up a global market for exporters.
Agarbatti, mostly a handmade product [in India], is exported to almost the entire known world from
India. While many countries are known for selling unscented or raw incense sticks, India is known
for its perfumed versions.In India, a wide variety of agarbattis are available in different shapes,
colours and fragrances at very competitive prices, from sandalwood to lavender, and rose to mogra.
Buyers are practically spoilt for choice. Adding to the brag-bucket is the fact that India-made
agarbattis are considered to be one of the best in the world – no wonder, we enjoy such a vast
customer-base across the globe. So, how attractive is the market? It’s in the air.

The contribution of agarbatti to India’s exports business may not have attracted much attention as it
accounts for a mere 0.04% of India’s total exports. But a deeper look at the numbers tells a story of
a niche export product with tremendous potential. This product has seen a steady demand in
overseas markets, irrespective of economic or political climate.As per Ministry of Commerce, GoI
data, between FY2012 and FY2016, India exported agarbattis worth $498.02 million – which
considering that it is a part of the labour-intensive cottage industry is a commendable figure. In
addition, annual exports witnessed an 11.57% growth during the same period, from $89.64 million
in FY2012 to $100.02 million inFY2016. Last fiscal, however, exports saw a drop of 9%, from
$109.99 million in FY2015 to $100.02 million, but not all exporters are bothered with the fall in
numbers. KailashJha of Ahmedabad-based Aastha Trading, says, “The market at the moment is
doing great and we are receiving healthy orders from overseas buyers.”

INDIAN INCENSE IS EXPORTED TO NEARLY 160 COUNTRIES:

And while the may not be perturbed of the situation, exporters have a reason to worry. For, in
CY2015, China overtook India, for the first time in the last one decade, to become the top exporter

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of incense sticks in the world and that too by a margin of nearly $21 million. So, what’s behind This
phenomenon? Well, it’s the same difficulty of balancing quality with competitive prices and the age-
old consumer mindset that imported products are better than those produced in India.

Jayesh Prajapati, from Ahmedabad-based Shiv Impex, who is importing Vietnam-made incense
sticks for the first time says, “As a businessman, what I see is that there is more demand for the
Vietnamese product. I, myself, have a local production of agarbatti of about 100 MT per month, but
the demand is for agarbattis from Vietnam. We also don’t like the fact that we are importing from
abroad, but we have to take decisions based on consumer demand.”

The reason behind the rising demand of imported agarbatti, he explains, could be that many Indian
manufacturers are reducing the quality in order to bring the prices down. “Earlier, Indian agarbatti
was cheaper by Rs.10-12 per bundle than the Vietnamese agarbatti so nobody was using agarbatti
from Vietnam. Presently the rate differences is only Rs.2-5. The number of agarbattis in a pack is
also more in the Vietnamese product. The Indian-made incense stick is slightly heavier so we have
fewer sticks in a pack. Even if we give the same numbers of sticks as the Vietnamese product, the
local buyers here will not buy Indian agarbatti as they perceive that an imported product will be of
better quality while being cheaper than an India-made product,” he explains. Incense or agarbatti is
available in different shapes such as sticks, cones and coils. In terms of fragrances, one can find
varieties from sandalwood to apple and even chocolate. Old school wins One reason for losing
marketshare to importers could be that the industry hasn’t changed much to date. Agarbatti is
traditionally made by hand – by rolling bamboo sticks in an incense paste or a dough made of
various ingredients, and is a labour intensive industry. Of late, some companies have started to

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employ machines to beat the tough competition from Chinese exporters, who mostly market
machine-made agarbattis.

FRAGRANT FUTURE

India, it seems, has created a brand when it comes to incense sticks. But exporters feel that a lot
more can be done when it comes to exports.Indian agarbatti manufacturers are also exploring a
melange of innovative scents, from strawberry to green apple and even chocolate. Sagar says, “The
international market demands traditional fragrances, but many do regularly suggest new scents to
us.” Packaging is another way to add value to the product – whether it’s done within the country or
in the export destination. Shyam Incense Stick (based out of Rajkot) is one of the many companies
that export agarbattis in bulk to countries such as Spain, Dubai and Mexico, after which the
importers add value through their packaging and sell under their own brand name. The domestic
industry in the mean time has witnessed a growth due to a rather unique reason. Most cash-driven
and labour-intensive businesses have been bogged down by demonetisation and other forms of
economic slowdown. But, the agarbatti industry.

According to him, India has always faced competition from countries like China and Vietnam,
countries that are amongst the largest exporters of incense sticks in the world. Further, India also
faces competition from countries like France, UAE, Singapore and Malaysia when it comes to
exports in this product category. A big boost In 2009, the industry got a boost after agarbatti was
classified as a handicraft product. With this change, the industry became eligible for duty drawbacks
apart from being entitled to a 5% incentive under Merchandise Exports from India Scheme (MEIS).
Moreover, schemes such as Market Access Initiative (MAI) and Market Development Assistance
(MDA) have come in handy to exporters in marketing their products across the globe. While these
measures have helped exporters, manufacturers feel that the government must increase the duty on
products imported from countries like China.They feel that imposing a higher duty on these imports
will benefit the smaller domestic manufacturers specially to withstand the competition from China.

Can PM Modi’s ‘Make in India’ give a leg-up to agarbatti manufacturers over their Chinese
counterparts? According to Indian agarbatti manufacturers, despite several challenges making in
India is something the sector has been following even before PM Modi unfurled the scheme.
According to the Ministry of Micro, Small and Medium Enterprises, most countries around the
world currently use agarbattis produced in manufacturing units located in Andhra Pradesh and

9
Karnataka (Mysore and Bangalore). The agarbatti manufacturing business is slightly costly because
of the high labour cost. Also, some of the raw materials are very rare and expensive but we procure
everything from local suppliers, Although, a majority of the manufacturers source raw materials
locally, the trend of procuring them from other countries is growing.

INDIA’S EXPORTS OF AGARBATTIS TO MAJOR COUNTRIES:

India‟s exports of agarbattis in 2009-10, by 21.68 per cent when the same reached a level of Rs.
247.42 crore over Rs. 203.33 crore in the previous year. Country-wise export trends reveal that USA
continues to be the largest market. There was a phenomenal growth of 39.54% to this market during
the period-exports having touched a figure of Rs. 35.57 crore as against Rs. 25.49 crore. Ministry of
Commerce (GoI) figures reveal that in FY2016, India’s imports of agarbattis from Vietnam was
$60.12 million. What is of bigger concern is that the figure saw a growth of 5.39% compared to
FY2015.

While the demand for hand-made Indian agarbattis remain high, exporting them has its own share of
hurdles. “The biggest problem we face is communication and packaging,” says Janak Patel.
Irrespective of the size of orders, Indian exporters many times end up providing customised value-
added products to their customers, in terms of redesigning the packaging for colour, size, material,
text, etc. Janak Patel continues, “Different customers have different requirements.For instance, an
importer may want a certain kind of print on the package, and that adds to our costs.”

Marketing is another huge challenge, particularly for new players. “More trade fairs could help the
industry move forward and gain a stronger foothold in the international market,” says Prajapati. In
addition, European Union’s Rapid Alert System (RAPEX) for non-food products has clogged the
smooth flow of agarbatti from India to the region. For starters, RAPEX enables quick exchange of
information between 31 European countries and the European Commission about dangerous non-
food products posing a risk to health and safety of consumers, and agarbattis from India have at
times been at the wrong-end of the RAPEX rap sheet. Even Rakesh Kumar, Executive Director,
EPCH believes that, “The biggest challenge that many exporters of agarbattis have been facing in
the recent times is RAPEX, a system placed. EU to keep a check on the imports of products that
potentially pose a threat.”For importers of incense, around the world.

10
Importing from India has been a rather simple process except for the issue of time. Terry Dilliway,
Owner of Dilliway and Dilliway, a Somerset (UK) based importer of incense sticks, says, “One
thing I can tell you is that it is difficult getting our consignments on time from India. There is a very
different sense of time between UK and India. We had ordered a large consignment for Christmas
which we ended up receiving only in the first week of January. We lost out on Christmas!” He adds
that while importing agarbattis he prefers to use the air cargo route to cut down on the shipping
time; for other products that he imports from India, he prefers the sea route. According to Dilliway,
though there is a strong demand for Indian incense across the board, his main customers are
Europeans. “Our customers love both the fragrance and the packaging of Indian incense sticks,” he
adds.

Most of Dilliway’s goods comes from Delhi and he usually deals with a single exporter who in turn
buys agarbattis from producers across the country. India, it seems, has created a brand when it
comes to incense sticks. But exporters feel that a lot more can be done when it comes to exports.
Ghanshyam Patel of Rajkot-based Shyam Incense Stick, says, “This industry requires innovation. If
one can introduce new products and offer competitive prices, business will thrive.” And yes, there
have been many innovations in terms of shape, size and fragrance that have entered the market in
the recent past. The industry also has been able to attract entrepreneurs because of the low initial
investment requirements. As far as profit margins are concerned, while a lot depends on the
destination and quality, export margins vary between 5% and 20%. And that’s not a bad number
considering it has always been a volume game – which only gets better with a little value addition.

GROWTH OF THE INDUSTRY:

The availability of incense sticks in the present form, to a large extent, has to be ascribed to the
enterprising nature of the Hindu community, mainly from the south India. It was they, who started
making use of bamboo stick as the core, and a gummy wood powder as the binding medium to apply
the mass to these sticks by hand-rolling process. They had an intimate knowledge of perfumery
materials like Civet, Musk, Saffron, Barneol, Cloves, Cassia, Agar wood, Sandalwood, Gum,
Benzoine, Halmaddi Etc., Dry flowers and roots like Rose and Vettivert, leaves like Davana,
Patchouli etc. besides attars of Rose, Sandal, Khus and Hinawhich they used to produce excellent
incense sticks of reputed qualities.

11
One factor which has remained constant where this industry is concerned has been the fact that each
individual manufactures considered his product to be unique and different. Each incense stick has
always been hand-rolled By the individual without in anyway using any mechanical device in its
manufacture. But today some companies are using machinery for manufacturing of incense sticks.

INDIA’S EXPORTS OF AGARBATTIS TO MAJOR COUNTRIES:

India‟s exports of agarbattis in 2009-10, by 21.68 per cent when the same reached a level of Rs.
247.42 crore over Rs. 203.33 crore in the previous year. Country-wise export trends reveal that USA
continues to be the largest market. There was a phenomenal growth of 39.54% to this market during
the period-exports having touched a figure of Rs. 35.57 crore as against Rs. 25.49 crore.

PRESENT STATUS OF THE INDUSTRY:

The State of Karnataka and especially the Mysore region is recognized as a pioneer in the activity of
agarbatti manufacturing. The region has a natural reserve of forest products especially sandalwood,
which provide for the base material used in production. Due to the simple manufacturing process
and a huge market potential, there are a large number of producers existing in the market. This has
led to a scattering of this activity throughout India. At present, there are a number of small
manufacturers, who produce cheap and low quality agarbatti and this has created marketing
problems for quality producers. Apart from the local competitors, some MNCs too have entered the
market. Besides, in view of WTO‟s free-trade regime, doors shall soon open for international
competitors like China, Pakistan, Sri Lanka and Thailand etc... to flood the shelves.I am a small
businessman, and I believe that if the government doesn’t take any action then small and mid-sized
local players won’t be able to survive for long. It’s a labour-intensive industry with daily wage
labourers and they will suffer if the government doesn’t take any action soon.

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 LEADING PLAYERS OF INDUSTRY:

Company Name Brands Variations Remarks

Hari Darshan Sevaashram Hari Darshan Export quality

Pvt,

Ltd. Delhi.

Shrinivas Sugandhlaya, Nag Champa (Available in15 Caters mostly the domestic
Bangalore Agarbatti Gms, 40Gms, market
100Gms,

250Gms, 500Gms,

1 kg, and 8 Sticks

Square packing)
Long incense

Aastha

Gopala incense 8 Sticks Square Caters to the domestic

Packing markets with nominal
exports

20 Sticks

Hexagonal Packing
Master gold incense

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 1.3 COMPANY PROFILE

ABOUT THE COMPANY:

SRI PRANAV INTERNATIONAL is an Indian Non-Government Company. It is a partnership firm.

They supply Agarbattis only for ITC Ltd vendors.It was incorporated on 12 APRIL, 2010 and is
located in Tirupattur,Tamil Nadu. The current status of SRI PRANAV INTERNATIONAL is -
Active. Their Partners are G.Uma maheshwaran, Jagadishmundra. The registered office of SRI
PRANAV INTERNATIONAL is at NO.362, Pethakallupalli, panchayat, thekkupattu post,
vaniyambadi-635751 Tirupattur district Tamil Nadu.

In 2020 the production capacity of agarbattis was 50mts. Aroma is among the few things that
connects an individual instantly to any place. The sense of smell can bring memories from one’s
childhood being the smell of rains or the pleasant smell of flowers one can find within the temples.
We at SRI PRANAV INTERNATIONAL are very enthusiastic about Incense and here no stone is
unturned to attain the right fragrance in terms of its quality and strength.

SRI PRANAV INTERNATIONAL manufactures a wide range of Raw Agarbatti sticks serving to
the choice of all. As per now 200 employees were working in SRI PRANAV INTERNATIONAL

VISION:

To be an industry leader and delight the consumer by fulfilling their olfactory, religious, and cultural
needs.

MISSION:

To provide superior quality and reliable products whose performance are in accordance with high
manufacturing standards by creating product excellence to our customers and also timely delivery of
quality products. To sustain our mission we constantly seek learning of new technology applications
in business practices. To lead the industry by continuous commitment towards superior quality
products and providing a unique ambience and aura of devotion.

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QUALITY POLICIES:

▪ The customer is the sole focus of the business.

▪ Company constantly Endeavour towards customer satisfaction by delivering products and
services of the best value and quality
▪ Company strives to honors our commitments, implied, to both, our internal and external
customer. Company stress on integrity, transparency and consistency in all our dealings.
▪ Company always strives to have a trusting, mutually beneficial and long- lasting
relationship with our business associates.
▪ Company seeks to maintain a warm, positive and friendly work.
▪ Company empowers people at appropriate level to achieve their goal.
▪ Company recognizes and reward merit and performance.

WHAT ARE WE DOING SPECIAL?

Aroma is among the few things that connects an individual instantly to any place. The sense of
smell can bring memories from one’s childhood being the smell of rains or the pleasant smell of
flowers one can find within the temples. We at SRI PRANAV INTERNATIONAL
are very enthusiastic about Incense and here no stone is unturned to attain the right fragrance in
terms of its quality and strength.

SRI PRANAV INTERNATIONAL manufactures a wide range of Incense sticks serving to

the choice of all. Our traditional collection has one of our best-selling Product liberty which has
become the No.1 choice of the devotees alongside sri tattava.

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COMPANY NAME SRI PRANAV INTERNATIONAL

NO: 362
ADDRESS PETHAKALLUPALLI PANCHAYAT
THEKKUPATTU POST AMBALUR
VANIYAMBADI-635751
TIRUPATTUR DIST.

TELEPHONE Ph-9360007639

EMAIL [email protected]

WEBSITE https://sripranavinternational.com/

ESTABILISHMENT YEAR 2015

MARKET DOMESTIC

OWENER G.UMA MAHESHWARAN

ANNUAL TURNOVER 50 lakhs

TOTAL WORKING FORCE 200

MONTHLY PRODUCTION 150000 pcs

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 1.4 ORGANIZATION STRUCTURE

Managing Director

General manager

Human resource
Production Accounts Marketing
manager
Manager Manager Manager

Assistant human Supervisor Cashier Sales executive

resource manager

Quality checker Delivery labour

Labour

17
 FUNCTIONAL DEPARTMENTS

DEPARTMENTS IN ORGANIZATION

PRODUCTION HUMAN ACCOUNTS MARKETING

RESOURCE

18
 2.1 PRODUCTION DEPARTMENT

The raw materials are powdered and then mixed together with a binder to form a paste, which, for
direct burning incense, are then cut and dried into pellets. Incense of the Athonite Orthodox
Christian tradition are made by powdering frankincense or fir resin, mixing it with essential oils.

19
The basic ingredients of an incense stick are bamboo sticks, paste (generally made of charcoal
powder or wood powder and joss/jiggit/gum/tabu powder – an adhesive made from the bark of litsea
glutinosa and other trees), and the perfume ingredients – which traditionally would be a powder of
mixed ground ingredients, though more commonly is a solvent of perfumes and/or essential oils.
After the base paste has been applied to the bamboo stick, it is either, in the traditional method,
while still moist, immediately rolled into the flavourant, or, more commonly, left in the sun for
several days to dry, and then dipped into the scented solvent.

Many Indian incense makers follow Ayurvedic principles, in which the ingredients that go into
incense-making are categorized into five classes: ether (fruits), for example star anise; water (stems
and branches), for example sandalwood, aloeswood, cedar wood, cassia, frankincense, myrrh, and
borneol; earth (roots), for example turmeric, vetiver, ginger, costus root, valerian, Indian spikenard;
fire (flowers), for example clove; and air (leaves), for example patchouli.

Halmaddi is a fragrant binding ingredient which is used in traditional masala incense. It is an earth
coloured liquid resin drawn from the Ailanthus triphysa tree; as with other resins, it is a viscous
semi-liquid when fresh, it hardens to a brittle solid as it evaporates and ages. Some incense makers
mix it with honey in order to keep it pliable. Due to crude extraction methods which resulted in trees
dying, by the 1990s the Forest Department in India had banned resin extraction; this forced up the
price of halmaddi, so its usage in incense making declined. In 2011, extraction was allowed under
leasing agreements, which increased in 2013, though production is still sufficiently limited for the
resin to sometimes be stolen via improper extraction to be sold on the black market.Other tree resins
or gums are also used as a binding agent, such as amber, myrrh, and frankincense, and these will add
their distinctive fragrance to the finished incense; some resins, such as gum arabic, may be used
where it is desirable for the binding agent to have no fragrance of its own.fragrances are the most
common, but citrus such as lemon is not uncommon. The incense mixture is then rolled out into a
slab approximately 1 cm thick and left until the slab has Firmed. It is then cut into small cubes,
coated with clay powder to prevent adhesion, and allowed to fully harden and dry. This rolled
incense resin is called 'Moskolibano', and generally comes in either a pink or green colour denoting
the fragrance, with pink being rose and green being jasmine.

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In order to obtain desired combustion qualities, attention has to be paid to certain proportions in
direct burning incense mixtures:

• Oil content: Resinous materials such as myrrh and frankincense must not exceed the amount
of dry materials in the mixture to such a degree that the incense will not smolder and burn.
The higher the oil content relative to the dry mass, the less likely the mixture is to burn
effectively. Typically the resinous or oily substances are balanced with "dry" materials such
as wood, bark and leaf powders.

• Oxidizer quantity: The amount of chemical oxidizer in gum-bound incense must be carefully
proportioned. If too little, the incense will not ignite, and if too much, the incense will burn
too quickly and not produce fragrant smoke.

• Mixture density: Incense mixtures made with natural binders must not be combined with too
much water in mixing, or over-compressed while being formed, which would result in either
uneven air distribution or undesirable density in the mixture, causing the incense to burn
unevenly, too slowly, or too quickly.

• Particulate size: The incense mixture has to be well pulverized with similarly sized
particulates. Uneven and large particulates result in uneven burning and inconsistent aroma
production when burned.

• Binder: Water-soluble binders such as "makko" have to be used in the right proportion to
ensure that the incense mixture does not crumble when dry but also that the binder does not
take up too much of the mixture.

Some kinds of direct-burning incense are created from "incense blanks" made of unscented
combustible dust immersed into any suitable kind of essential or fragrance oil. These are often sold
in America by flea-market and sidewalk vendors who have developed their own styles. Such items
are often known as "dipped" or "hand-dipped" incense. This form of incense requires the least skill
and equipment to manufacture, since the blanks are pre-formed in China or South East Asia, then
simply scented with essential oils. Traditionally, the bamboo core of cored stick incense is and
easily burns to ashes in the Raw Agarabattis . Through this process, known as "splitting the foot ofin
halves until thin sticks of bamboo with square cross sections of less than 3mm This process has
been largely been replaced by machines in modern incense production.

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 1. Raw material

2. Charcoal powder

3. Wood powder

4. Guar gum

5. Jigat powder/Joss powder

6. Bamboo sticks

7. Water

Incense sticks are used by many communities in the world daily for performing worships and for
special occasion. In Asian countries used incense sticks in daily for their puja ceremonies. So it has
good demand for this business. This Industry has long history and it can be setup with less
investment. You require only low technology for manufacturing. Basically sticks are rolled by
hands. If you can invest much money you can buy machines also. There are many different types of
incense sticks used for different purposes or on different festive days

STEPS TO PRODUCE AGARBATHIES IN SRI PRANAV INTERNATIONAL:

STEP 1: use white raw battis for this procedure get good result you can also use any other kind
according to your comfortability what you have.it is the first step to we decide to produce
agarbathies.
STEP 2: Make solvent of colur by disssoling in water or pure what the ratio the seller prescribe.

STEP 3: Now put your white sticks in color for some seconds.

STEP 4: Now take outside from mixture .

STEP 5: If you feel the mixture is good then add some white sticks if the mixture is good then you
can also make your white sticks in colorful form by only mixing sticks with dipped sticks.

STEP 6: you can do this process again and again until color finishes.

STEP 7: After making color sticks dry this sticks in air use new paper or something like this.

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In the case of cored incensed sticks, several methods are employed to coat the sticks cores with
incense mixture:

• PASTE ROLLING: A wet, malleable paste of incense mixture is first rolled into a long,
thin coil, using a paddle. Then, a thin stick is put next to the coil and the stick and paste are
rolled together until the stick is centered in the mixture and the desired thickness is achieved.
The stick is then cut to the desired length and dried.

• POWDER-CODING: Powder-coating is used mainly to produce cored incense of either

larger coil (up to 1 meter in diameter) or cored stick forms. A bundle of the supporting
material (typically thin bamboo or sandalwood slivers) is soaked in water or a thin
water/glue mixture for a short time. The thin sticks are then evenly separated, then dipped
into a tray of incense powder, consisting of fragrance materials and occasionally a plant-
based binder. The dry incense powder is then tossed and piled over the stick while they are
spread apart. The sticks are then gently rolled and packed to maintain roundness while more
incense powder is repeatedly tossed onto the sticks. Three to four layers of powder are
coated onto the sticks, forming a 2 mm thick layer of incense material on the stick. The
coated incense is then allowed to dry in open air. Additional coatings of incense mixture can
be applied after each period of successive drying. Raw Agarabattis that are burned
in temples of Chinese folk religion produced in this fashion can have a thickness between 2
and 4 millimeters.

• COMPRESSION: A damp powder is mechanically formed around a cored stick by

compression, similar to the way uncored sticks are formed. This form is becoming more
commonly found due to the higher labor cost of producing powder-coated or paste-rolled
sticks.

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 2.2 HUMAN RESOURCE DEPARTMENT

In SRI PRANAV INTERNATIONAL has Human Resource department for handling the day to
day working process of company.

HUMAN RESOURCE:

Human resource management (HRM) in garment industry has been defined as the function in
garment factory that facilitates the most effective utilization of human resource to achieve the
objectives of both the garment factory and the employee. HRM is known by different names –
Personal management, personal administration, man power management. The successful functioning
of apparel industry is determined by the factors like men, material, money and market.

Among all these factors, manpower assumes greater significance. So we can say that, there is no
doubt that the “personnel” as the principal resource of a labor-intensive garment industry plays a
crucial role in any productivity improvement and development. Every success of origination is
depending on efficient and effective man power. Further, this argument is supported by the facts that
labor compromises about 20% of the cost price of a garment. Therefore, the way people are directed,
motivated, or utilized will be decided on whether the organization will be prosperous and survive or
fail. Hence, people are the key element for competitive advantage and the most significant resources
of any organization.

• HR should find ways to align its aims and objectives with the organizational mission and
goals, for example, proactive participation in addressing the quality and productivity issues
in various departments.
• HR functions should develop smart, user-friendly, and effective staffing, development and
compensation procedures to support objectives of each functional area.

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HUMAN RESOURECE

RECUIRTMENT

AND

SELECTING EMPLOYEES

TRAINING

AND

APPRASING

WELFARE PROVIDINGS AND

MOTIVATING

IMPLEMENTING GOVERNMENT
POLICIES

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HR ROLES IN MANAGEMENT:

HR has become a strategic partner with the leaders of the business-to contribute to significant
business decisions, advice on critical transitions, and develop the value of the employees-in short, to
have a seat at the table. It is there to formulate policy and practice on people issues. Below are the
main roles of human resources in any organizations especially with businesses:

STRATEGIC PARTNER:

In this role, the HR person contributes to the development of and the accomplishment of the
organization-wide business plan and objectives. The objectives of HR are established to support the
attainment of the overall strategic business plan and objectives. When HR professionals are aligned
with the business, the personnel component of the organization is thought about as a strategic
contributor to business success.

ELABORATE THE COMPENSATION AND BENEFITS:

Like employee and labor relations, the compensation and benefits functions of HR often can be
handled by one HR specialist with dual expertise. On the compensation side, the HR functions
include setting compensation structures and evaluating competitive pay practices.

A company and benefits specialist also may negotiate group health coverage rates with insurers and
coordinate activities with the retirement savings fund administrator. Payroll can be a component of
the compensation and benefits section of HR; however, in many cases, employers outsource such
administrative functions as payroll.

RESPONSIBLE FOR TRAINING:

Training employee is important to help the new hires get acquainted with the organization’s work
pattern. It is imperative for the HR department to incorporate a training program for every new
employee based on the skill set required for their job. It will further also contribute towards
employee motivation and retention. This training will not only be of assistance to the employee but
also give the HR team an insight into the employee’s workmanship. On completion of the training,
HR plays a significant role in assessing the results of the training program and grading employees
on the same.

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EMPLOYEE ADVOCATE:

As an employee sponsor or advocate, the HR manager plays an integral role in organizational

success via his knowledge about and advocacy of people. This advocacy includes expertise in how
to create a work environment in which people will choose to be motivated, contributing, and happy.
Fostering effective methods of goal setting, communication and empowerment through
responsibility, builds employee ownership of the organization. The HR professional helps establish
the organizational culture and climate in which people have the competency, concern, and
commitment to serve customers well.

WORKS WITH COMPLIANCE:

Compliance with labor and employment laws is a critical HR function. Noncompliance can result in
workplace complaints based on unfair employment practices, unsafe working conditions and general
dissatisfaction with working conditions that can affect productivity and ultimately, profitability. HR
staff must be aware of federal and state employment laws.

PROFESSIONAL DEVELOPMENT:

Closely related to training, developing your employees professionally is an added bonus for the
employee as well as the organization. k.p.senthilkumar the employee to attend conferences, trade
shows, seminars etc that may be in his personal interest will make the employee feel cared-for and a
vital part of the organization, thus increasing employee engagement. It will be beneficial to the
organization by way of the employee’s added skill set. It is the HR head’s job to get to know the
employee’s hobbies and areas of interest and look out for opportunities that will help them build
onto those hobbies.

RESOLVES CONFLICTS:

Where different people have different views, conflicts are almost inevitable. Whether the dispute is
amongst two or more employees or between the employee and the management, an HR manager has
the right to intervene and help map out a solution.The HR should be available at the disposal of the
conflicting parties and hear out their issues without being judgmental. A reimbursement in case of
any loss caused and strict actions against the defaulter should be practiced for effective conflict
resolution by the HRM.

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 2.3 ACCOUNTING DEPARTMENT

The functions of the accounting and finance department in any business can get a little
confusing. Entrepreneurs tend think and move quickly, so ensuring the accounting department is
stable is pivotal in the growth of your business. Over the next few articles, we’ll discuss how you
can clearly define roles and responsibilities of your accounting department, starting with the basics.
Accounting Department Responsibilities in Detail.

1. Accounts Payable (money out) – In order to maintain great relationships with

vendors making sure that everyone gets paid on time is a vital role. The role of the
accounting department includes keeping an eye on opportunities to save money, for example,
determining if there are discounts or incentives available for paying certain vendors more
quickly. At the very least, AP should be scheduled to assure that the least amount of money
has to go out per payment, i.e., no late payment charges!

2. Accounts Receivable and Revenue Tracking (money in) – Another critical duty of the
accounting department is to account for and track receivables, including outstanding invoices
and any required collection actions. Accounts receivable is responsible for creating and
tracking invoices. The responsibility here includes assuring that customers pay those
invoices on time, so a system of friendly reminders is crucial.

3. Payroll – Payroll is a critical function of the accounting department and includes making
sure all employees are paid accurately and timely. In addition, proper tax is assessed and tax
payments are on time with state and federal government agencies.

4. Reporting and Financial Statements – The primary reason you collect data properly in
your accounting software is to prepare financial reports that can be used for budgeting,
forecasting and other decision-making processes. In addition, these and other reports are
needed for communication to investors, banks and other professionals that play a role in the
growth of your business.

Financial Controls – Financial controls include reconciliations, dividing the responsibilities and
following the GAAP standards of accounting principles, all of which are implemented with view
toward compliance, fraud and theft prevention. The role of the Controller is to ensure procedures
are set up properly to manage that process without errors.

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 TYPES OF ACCOUNTING:

FINANCIAL ACCOUNTING:

Financial accounting refers to the processes used to generate interim and annual financial
statements. The results of all financial transactions that occur during an accounting period are
summarized into the balance sheet, income statement and cash flow statement. The financial
statements of most companies are audited annually by an external CPA firm. For some, such as
publicly traded companies, audits are a legal requirement.6 However, lenders also typically require
the results of an external audit annually as part of their debt covenants. Therefore, most companies
will have annual audits for one reason or another.

REQUIREMENTS FOR ACCOUNTING

In most cases, accountants use generally accepted accounting principles (GAAP) when preparing
financial statements in the U.S. GAAP is a set of standards and principles designed to improve the
comparability and consistency of financial reporting across industries. Its standards are based on
double-entry accounting, a method in which every accounting transaction is entered as both a debit
and credit in two separate general ledger accounts that will roll up into the balance sheet and income
statement.

MANAGERIAL ACCOUNTING:

Managerial accounting uses much of the same data as financial accounting, but it organizes and
utilizes information in different ways. Namely, in managerial accounting, an accountant generates
monthly or quarterly reports that a business's management team can use to make decisions about
how the business operates. Managerial accounting also encompasses many other facets of
accounting, including budgeting, forecasting and various financial analysis tools. Essentially, any
information that may be useful to management falls underneath this umbrella.

COST ACCOUNTING:

Just as managerial accounting helps businesses make decisions about management, cost accounting
helps businesses make decisions about costing. Essentially, cost accounting considers all of the costs
related to producing a product. Analysts, managers, business owners and accountants use this
information to determine what their products should cost. In cost accounting, money is cast..

29
 2.4 MARKETING DEPARTMENT

The marketing department of any enterprise is responsible for promoting the products, ideas and
mission of the enterprise, finding new customers, and reminding existing customers that you are in
business. It organizes all the activities that are concerned with marketing and promotion. It may
consist of a single person or a group of people working in a hierarchal system who are responsible
for bringing the product of the business to the attention of its targeted customers. Since this
department is the key to your revenue and business activity, it requires people who have the skills
for dealing with people and understanding.

MARKETING:

Marketing is the process by which companies determine what products or service may be of interest
to consumers, and the strategy to use in sales, communications and business development. It is an
integrated process through which companies create value for consumers and build strong customer
relationship in order to capture value from customer in return what they require.

There is no hard and fast rule to the organization of a marketing department, which depends entirely
upon the needs of the business, its size and the amount of money that it wants to spend on
marketing. But a typical marketing department in a large business operation is organized as follows:

• Chief Marketing Officer: This is the person who is at the top of the pyramid and is in
charge of the marketing department. The responsibilities of CMO lie in the decision making
within the process of the development of the major marketing strategies, as well as running
the marketing department. CMO is also answerable to the Board of Directors or the
Management about the results of the marketing strategies.

• Marketing Director: The person in this role is responsible for all the marketing strategies
that are created and implemented. With his tasks he assists the CMO of the company.

• Vice President Marketing: He is answerable to the Marketing Director. His responsibility is

the implementation of the marketing strategies of the organization. He works with the
marketing manager in determining the strategies, messages, and media to be employed for
marketing.

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• Marketing Manager: Marketing Manager works under the vice president marketing and
assists him with the implementation of all marketing strategies including creating messages
or advertisements for marketing, choosing the medium of displaying the messages, which
might include print media, television, banners and hoarding, website and social media
marketing, etc. A marketing manager is also responsible for managing the other employees
of the department. There may be one or several marketing managers depending upon the size
and requirements of the business.

• Marketing Analyst or Researchers: These individuals are responsible for research and
analysis that drives the marketing department and guides its marketing strategies by finding
out about the target customers and the competition of the business. Marketing Analysts
employ marketing tools such as surveys or studies to discover information that may be useful
for marketing. They report to the marketing manager.

• Public Relations: Public Relation Officer is in charge of managing the reputation and
goodwill of the company. His job is to create understanding of the clients and try to
influence their thinking and behavior. PRO uses media management and communication to
build up the company’s profile. The PRO works under the Marketing Manager and reports to
him.

• Social Media Expert/Creative services: With the internet becoming a major player in
marketing, a company benefits from the services of Social Media Experts (SME) and
creative services. While the SMEs concentrate on marketing the business and its service on
the internet so that more people become aware of it, the creative services take care of
designing and presentation part of the business, these include websites, web pages,
brochures, booklets, flyers, advertisements, mailers and e-mailers, and all other promotional
material that is required by the marketing department. The creative services and social media
marketing report to the marketing manager and work under him.

• Marketing Coordinator: Coordinates all the various sections of the marketing department
and manages the advertising and marketing campaigns. Marketing Coordinator is responsible
for tracking sales data, maintaining the promotional material inventory, planning events,
preparing reports, etc. They work with the Marketing Manager and assist him.

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 • Marketing Assistant: Assists and reports to the marketing manager to run the day to day
business of a marketing department. Carries out administrative work required for the smooth
running of the department .Depending on a company size, there might be implemented
a hierarchical organization of a marketing departments within a company.

BEING AWARE OF ROI

The marketing department needs to be aware of the concept of return on investment. Since all
marketing activities cost money, the concept of ROI can help the marketing team to create a
marketing strategy that gives the highest exposure for the least amount of money spent. They should
constantly monitor themselves and evaluate whether the strategies that have been used have yielded
the desired benefit or not, and what was the cost of the strategy in terms of time, effort, and most
importantly money.

Management model that describes 7 factors to organize a company in a holistic and effective way.
Together these factors determine the way in which a corporation operates.

There are 7 basic dimensions, which represent the core of managerial activities. These are the
„levelers‟, which executes use to influence complex and large organizations. Obviously, there was a
concerted effort on the part of the originators of the model to coin the managerial variables with
words beginning with the letter S. So as to increase the communications power of the model.

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BEING CREATIVE AND INNOVATIVE

The marketing department needs to be on its toes at all times. It is the responsibility of the marketing
department to come up with creative ideas, whether it is for promotional purposes or to create a new
product. Feedback and ideas from the marketing team are responsible for policy decisions regarding
products, such as whether to create new products or improve the old one. It also needs to come up
with creative ways to position the brand and the product to create additional revenue for the
company. In order to fulfill all its responsibilities, the marketing department often takes the help of
outside partners.

COMMUNICATING WITH OTHER DEPARTMENTS

One of the key responsibilities of the marketing department is to create a channel of communication
with all the other departments within an organization. It has to familiarize all the employees with the
marketing ethics, company’s philosophy, and customer relationship. It can do so by conducting
workshops, training sessions and talks or presentation regarding customer handling and brand
awareness.

BUDGETING

Marketing departments work on budgets. They are given a certain amount of money to spend upon
creating a presence for the company or product in the market. It is the responsibility of the
marketing department to estimate the cost of all the marketing activities it intends to carry out and
prepare a budget that would use the allocated amount of money most efficiently. It is essential that
the marketing personnel stick to the budget.

BUSINESS DEVELOPMENT

In order to create new business, marketing and sales departments have to work together. The
marketing team devises ways to engage prospects. This may be facilitated through advertisements in
the media or internet via the website or the social media. It uses information and incentives to keep
the prospects interested and provides an opportunity for the sales department to convince the
prospect to buy the product. So the marketing department creates or generates leads for the sales
department to pursue. Not all leads convert to customers. The process of lead generation and
creating new marketing avenues is a continuous process, and the marketing department is
responsible for it.

33
TOOLS OF A MARKETING DEPARTMENT

In order to succeed in its aim of creating market awareness for the business and its products, the
marketing department requires some tools to facilitate its work. It needs to discover what the
consumers want or require and provide them with it. This requires that the marketing department has
a proper direction and strategy at its disposal to study the market, create the right product, and
promote the product and the brand, towards the final aim of developing the business and enhancing
the value of the business. The tools that are employed by the marketing team are:

MARKETING RESEARCH

Marketing department is responsible for all marketing research. Research is essential to understand
the consumer needs and also to identify the market for the products that the company hopes to sell.
Marketing research also helps to identify the strengths and weaknesses of the business and its
competitors. This eventually helps a business to eliminate its weakness, work upon its strength and
to exploit the weaknesses of the competitors to wean away the customers from the competitors. The
entire enterprise benefits from market research and the insights it generates.

PRODUCT DEVELOPMENT

Marketing department helps to create products that customers need or want and improve upon the
ones that already exist to create better value for the customers. It is the job of the marketing
department to analyze the sales of products already in the market, look for opportunities to introduce
new products where there are gaps or change and improve products that are hard to sell. Marketing
personnel provides information to product development team about the customer preferences, so that
new products can be developed based on the customer insight provided by the marketing team. The
marketing team is also responsible for determining the price of a product based on its research and
for launching the product into the market.

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 3.1 SWOT ANALYSIS

SWOT analysis is a strategic planning method used to evaluate the Strengths, Weaknesses,
Opportunities, and Threats involved in a business venture. It involves specifying the objective of the
business venture and identifying the internal and external factors that are favorable and unfavorable
to achieving that objective. A SWOT analysis must first start with defining a desired end state or
objective. A SWOT analysis may be incorporated into the strategic planning model.

STRENGTHS WEAKNESSES

➢ Art of perfuming is well accustomed. ➢ Decrease in raw material availability

➢ Large labor base ➢ Lack of mutual trust

➢ Exposure to Export markets ➢ Customer awareness is very low

amongst low-end producers.
➢ No power requirement
➢ Finance is not liberal since industry
➢ Aids to poverty elevating program
involves large working capital.
➢ Has a huge potential to generate ➢ Lack of innovations and experimenting
employment skills to explore the new users &uses
➢ Recognized under the handicraftsector ➢ No progress in R&D

➢ Supports many allied activity of ➢ Laws, acts etc.

handicraft (Bamboo splitting, Paper
➢ Poor living condition at bottom of the
tube making etc.)
network
➢ Support of Government departments,
NGOs

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 OPPORTUNITIES THREATS

➢ Large export market potential. ➢ Global competition.

➢ Scope for innovations and R&D ➢ Unethical practices at local level.

➢ Domestic market expanding ➢ Forest based raw material supply

becoming scarce
➢ Machine milled, hand rolled batties are
➢ Mechanization.
having a competitive edge over machine
madeagarbattis
➢ Free trade regime can provide better
raw materials for better price

▪ Strengths: Attributes of the person or company that is helpful to achieving the objective(s).
▪ Weaknesses: Attributes of the person or company that is harmful to achieving the
objective(s).
▪ Opportunities: External conditions those are helpful to achieving the objective(s).
▪ Threats: External conditions which could do damage to the objective(s).
▪ Identification of SWOTs is essential because subsequent steps in the process of planning for
achievement of the selected objective may be derived from the SWOT.

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 3.2 MANAGERIAL EXPERTISE

➢ Learning process through internship is educational strategy which aims making education
more relevant and engaging. Internships are a part of any students first phase into the
practical and real world.
➢ During my internship period, I was able to develop a real world experience and knowledge
which will be very helpful in my professional journey.
➢ Along with this I was able to understand the theoretical experience attained throughout the
college and implement and gain the knowledge o the real practical world. This internship
helped me work in a professional manner.
➢ I have a much better knowledge about the different terminologies used in the various
department. I found out different ways to handle the situation in reality.
➢ I found out that there can be a different process compare with theoretical in real life scenario
than what we had studied. Now I am able to analyze the company situation easily seeing its
financial statements and other documents.
➢ Lastly, I have also known how to at as a professional employee and work in a company
according to its rules and regulations

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 3.3 CONCLUSION

Working in SRI PRANAV INTERNATIONAL had always been an interest for me and this
internship definitely show me the first hand experience of working in an SRI PRANAV
INTERNATIONAL . This was a new experience for me but I hope this internship will help me a lot
in my professional career in the future. Here I also learned about the practical skills of managing
one-self, being better communicator and a professional . Even though I was an intern, I always saw
myself as an employee here and also got treat as an employee in the works I handled

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 3.4 REFERENCE

1. https://senthilkumaragarbathi.com/

2. https://www.researchandmarkets.com/reports/4636682/india-incense-sticks-agarbatti-and-
dhoop-
market#:~:text=The%20India%20Agarbatti%20and%20Dhoop,and%20dhoop%20in%20202
2%2D23.

3. https://www.businesswire.com/news/home/20200423005353/en/India-Incense-Stick-Market-
2020-to-2025---ResearchAndMarkets.com

4. https://www.thedollarbusiness.com/magazine/agarbattithe-sweet-scent-of-profits/45966

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 s

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