This report is based on a format that Forbes magazine used for a standard report in the 1990s.
It illustrates
ways to construct a good-looking report page. The supporting pages do NOT represent best practice. They
merely provide static information that the report requires.
Charley Kyd
MonthDate 12/1/2008
EXECUTIVE OVERVIEW dezembro yyyy
EG Industries, Inc.
12-MONTH SALES HISTORY CUSTOMER SATISFACTION
This Last
2,500
Year Year
Bookings Billings Backlog
New Custom ers 385 204
2,000 Sales ($1000) 1.245 987
% Total Sales 5% 2%
1,500 Lost Custom ers 475 627
"Very Satisfied" 34% 18%
"Satisfied" 42% 29%
1,000 "Dissatisfied" 12% 22%
"Very Dissatisfied" 5% 12%
500 Returns / Sales 5% 8%
Average Price Discount 11% 16%
Annual Purchase Grow th 3% -1%
0
% Cust Buying More 27% 8%
dez jan fev mar abr mai jun jul ago set out nov dez
Cost of New Custom er 842 936
TOP CUSTOMERS, BY PROFIT CONTRIBUTION TOP PRODUCTS, BY PROFIT CONTRIBUTION
12 Months 3 Months Month This Past
Rank $K % Rank $K % Rank $K % Month Year
Sm ith International 1 15.563 41 2 2.483 41 1 1.150 37 Analyzer Plus 897 12.430
Rom e Inc. 2 13.697 41 1 2.584 41 4 789 42 Cash Flow Maxim izer 804 11.053
Klondike Capital 3 12.567 30 6 1.699 30 2 869 30 What's It Cost? 774 8.994
Colum bia Corp. 4 11.170 44 5 2.064 44 7 651 37 Accounting for Children 773 9.851
Salm ond Corp. 5 7.993 40 4 2.208 40 5 772 41 EZ Forecaster 708 8.401
McKenzie Co. 6 6.926 41 7 1.565 41 8 548 39 ROE Delux 679 8.516
First Bank of Madrid 7 6.699 39 9 1.433 39 6 745 44 What's It Worth? 624 6.549
California Health Co. 8 6.083 43 3 2.254 43 3 791 38 Junior Entrepreneur 598 6.423
Lexicon International 9 4.444 39 8 1.471 39 9 512 45 Investor's Analyzer 591 6.105
BC Mining Co. 10 4.170 30 122 85 30 85 32 40 6.448 78.321
89.312 39 17.847 40 6.859 39 C o ntributio ns in $ 1000s
EG CORP vs COMPETITORS EMPLOYEES
Com petitors This Last
(million $) EGC Landow World Inc Tech Co Radon Year Year
Sales 1.680 1.344 805 2.388 438 New Hires 897 602
Net Profits 138 137 73 308 150 Separations 484 568
EBITDA /Sales 12% 22% 8% 29% 24% Em ployee FTEs 6.773 6.360
Current Stock Price 23 18 33 45 53 Contractor FTEs 203 145
Earnings Per Share ,95 ,50 ,24 1,50 1,02 Unsched Absenses, FTE 174 245
Cash Flow 185 23 -5 253 91 Overtim e Hours (1000s) 489 475
Market Share 40% 32% 11% 6% 3%
Revenue / Em ployee 12.875 8.725 9.815 18.050 14.852 PRODUCT DEVELOPMENT
Sales Grow th Rate 11% 10% 22% 22% 42% This Last
Investm ent / Sales 47% 35% 21% 46% 41% Year Year
Assets / Sales 3,2 4,8 2,8 3,4 2,9 New Products / Sales 17% 12%
Debt / Equity 1.5 2,2 3,8 1,7 2,1 Avg Break-Even Months 8 11
Sust Grow th Rate 12% 10% 14% 19% 19% Products in Developm ent 25 22
Cost of Capital 13% 15% 16% 11% 17% Product Enhancem ents 127 109
GOGS / Sales 42% 45% 55% 38% 35% Dev Expense ($M) 238 224
MG&A / Sales 34% 35% 32% 30% 27% Grow th % 6% 5%
R&D / Sales 12% 18% 12% 21% 24% Dev Capital ($M) 122 98
C o m pe tito r da ta is the m o s t re c e nt a va ila ble . All da ta re fle c ts running 12-m o nth a ve ra ge s . Grow th % 24% 10%
P&L vs PLAN
jan yy - m ar yy abr yy - jun yy jul yy - set yy out yy - dez yy
(million $) Actual Plan % Actual Plan % Actual Plan % Actual Plan %
Sales 384 421 -9 407 400 2 431 473 -9 457 501 -9
Cost of Goods Sold 173 198 -13 191 192 0 207 222 -7 215 241 -11
Gross Margin 211 223 -5 216 208 4 224 251 -11 242 261 -7
Marketing 84 93 9 90 84 -7 104 104 0 101 110 9
G&A 50 55 9 53 56 6 58 61 6 59 55 -8
Developm ent 27 29 9 28 28 -2 26 33 22 32 35 9
EBITDA 55 51 8 49 44 12 41 57 -29 55 66 -16
Charles W. Kyd, 425-742-7074, Kyd@[Link]
G&A 50 55 9 53 56 6 58 61 6 59 55 -8
Developm ent 27 29 9 28 28 -2 26 33 22 32 35 9
EBITDA 55 51 8 49 44 12 41 57 -29 55 66 -16
Net Profit 35 28 26 31 32 -2 26 36 -29 45 42 7
Charles W. Kyd, 425-742-7074, Kyd@[Link]
TOP CUSTOMERS, BY PROFIT CONTRIBUTION
12 Months 3 Months Month
Rank $K % Rank $K % Rank $K %
Smith International 1 15,563 41 2 2,483 41 1 1,150 37
Rome Inc. 2 13,697 41 1 2,584 41 4 789 42
Klondike Capital 3 12,567 30 6 1,699 30 2 869 30
Columbia Corp. 4 11,170 44 5 2,064 44 7 651 37
Salmond Corp. 5 7,993 40 4 2,208 40 5 772 41
McKenzie Co. 6 6,926 41 7 1,565 41 8 548 39
First Bank of Madrid 7 6,699 39 9 1,433 39 6 745 44
California Health Co. 8 6,083 43 3 2,254 43 3 791 38
Lexicon International 9 4,444 39 8 1,471 39 9 512 45
BC Mining Co. 10 4,170 30 122 85 30 85 32 40
89,312 39 17,847 40 6,859 39
2012.29
Bookings Billings Backlog
Dec 07 yy dez 623 702 1,933
Jan 08 jan 838 825 1,946
Feb 08 fev 556 791 1,711
Mar 08 mar 925 982 1,654
Apr 08 abr 766 841 1,579
May 08 mai 980 779 1,780
Jun 08 jun 617 805 1,592
Jul 08 jul 902 994 1,500
Aug 08 ago 1,228 1,245 1,483
Sep 08 set 1,194 1,378 1,299
Oct 08 out 1,550 853 1,996
Nov 08 nov 1,495 1,245 2,246
Dec 08 yy dez 1,632 1,573 2,305
Bookings Billings Backlog
EG CORP vs COMPETITORS
Competitors
(million $) EGC Landow World Inc Tech Co Radon
Sales 1,680 1,344 805 2,388 438
Net Profits 138 137 73 308 150
EBITDA /Sales 12% 22% 8% 29% 24%
Current Stock Price 23 18 33 45 53
Earnings Per Share .95 .50 .24 1.50 1.02
Cash Flow 185 23 -5 253 91
Market Share 40% 32% 11% 6% 3%
Revenue / Employee 12,875 8,725 9,815 18,050 14,852
Sales Growth Rate 11% 10% 22% 22% 42%
Investment / Sales 47% 35% 21% 46% 41%
Assets / Sales 3.2 4.8 2.8 3.4 2.9
Debt / Equity 1.5 2.2 3.8 1.7 2.1
Sust Growth Rate 12% 10% 14% 19% 19%
Cost of Capital 13% 15% 16% 11% 17%
GOGS / Sales 42% 45% 55% 38% 35%
MG&A / Sales 34% 35% 32% 30% 27%
R&D / Sales 12% 18% 12% 21% 24%
Competitor data is the most recent available. All data reflects running 12-month averages.
PRODUCT DEVELOPMENT
This Last
Year Year
New Products / Sales 17% 12%
Avg Break-Even Months 8 11
Products in Development 25 22
Product Enhancements 127 109
Dev Expense ($M) 238 224
Growth % 6% 5%
Dev Capital ($M) 122 98
Growth % 24% 10%
EMPLOYEES
This Last
Year Year
New Hires 897 602
Separations 484 568
Employee FTEs 6,773 6,360
Contractor FTEs 203 145
Unsched Absenses, FTE 174 245
Overtime Hours (1000s) 489 475
CUSTOMER SATISFACTION
This Last
Year Year
New Customers 385 204
Sales ($1000) 1,245 987
% Total Sales 5% 2%
Lost Customers 475 627
"Very Satisfied" 34% 18%
"Satisfied" 42% 29%
"Dissatisfied" 12% 22%
"Very Dissatisfied" 5% 12%
Returns / Sales 5% 8%
Average Price Discount 11% 16%
Annual Purchase Growth 3% -1%
% Cust Buying More 27% 8%
Cost of New Customer 842 936
TOP PRODUCTS, BY PROFIT CONTRIBUTION
This Past
Month Year
Analyzer Plus 897 12,430
Cash Flow Maximizer 804 11,053
What's It Cost? 774 8,994
Accounting for Children 773 9,851
EZ Forecaster 708 8,401
ROE Delux 679 8,516
What's It Worth? 624 6,549
Junior Entrepreneur 598 6,423
Investor's Analyzer 591 6,105
6,448 78,321
Contributions in $1000s
P&L vs PLAN
jan yy - mar yy abr yy - jun yy jul yy - set yy out yy - dez yy
(million $) Actual Plan % Actual Plan % Actual Plan % Actual
Sales 384 421 -9 407 400 2 431 473 -9 457
Cost of Goods Sold 173 198 -13 191 192 0 207 222 -7 215
Gross Margin 211 223 -5 216 208 4 224 251 -11 242
Marketing 84 93 9 90 84 -7 104 104 0 101
G&A 50 55 9 53 56 6 58 61 6 59
Development 27 29 9 28 28 -2 26 33 22 32
EBITDA 55 51 8 49 44 12 41 57 -29 55
Net Profit 35 28 26 31 32 -2 26 36 -29 45
out yy - dez yy
Plan %
501 -9
241 -11
261 -7
110 9
55 -8
35 9
66 -16
42 7