A MARKETED SURVEY ON HERBAL AND SYNTHETIC

MULTIVITAMIN SUPPLEMENT
A SURVEY

ON

MULTIVITAMIN SUPPLEMENT

Report Submitted to Uttarakhand Technical University

Dehradun, Uttarakhand

As a requirement for the award of degree of

BACHELOR OF PHARMACY

VEER MADHO SINGH BHANDARI UTTARAKHAND TECHNICAL

UNIVERSITY, DEHRADUN

SUBMITTED BY

NITIN DIGARI

B. PHARMA 4TH YR

(190400300043)

UNDER THE GUIDANCE OF

MR VIKAS BHATT

(ASSOCIATE PROFESSOR)

DEVSTHALI VIDYAPEETH COLLEGE OF PHARMACY, LALPUR,

RUDRAPUR, UTTARAKHAND

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CERTIFICATE

This is to certify that NITIN DIGARI is a bonafide student of DEVSTAHLI VIDYAPEETH

COLLEGE OF PHARMACY, LALPUR, RUDRAPUR, has successfully completed her project
work as prescribed by the “UTTRAKHAND TECHNICAL UNIVERSITY” in the partial
fulfillment of the requirement of BACHELOR OF PHARMACY. Program for the academic year
2019-23.

The Project Work titled “A MARKETED SURVEY ON MULTIVITAMIN”

PROJECT GUIDE PRINCIPAL

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DECLARATION

I, NITIN DIGARI, hereby declare that the project report entitled, “A MARKETED SURVEY
ON MULTIVITAMIN” submitted by me to the “UTTRAKHAND TECHNICAL
UNIVERSTY”, in partial fulfillment of the requirement for the award of the degree of
BACHELORS OF PHARMACY under the guidance of MR VIKAS BHATT
(ASSOCIATE PROFESSOR).

This is my original work, and the conclusions drawn there are based on the material collected by
myself.

The Report submitted is my own work and has not been duplicated from any other source. I shall
be responsible for any unpleasant moment/situation.

Place: LALPUR SIGNATURE OF STUDENT

Date: NITIN DIGARI

(B PHARM 4TH YR)

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ACKNOWLEDGEMENT

I would like to express my deepest appreciation to all those who provided me the possibility to
complete this report. I would like to give special gratitude to the Principal Dr. SHIV KUMAR
GUPTA, who contributed in stimulating suggestions and encouragement, helped me to coordinate
my project especially in writing this report.

Furthermore, I would also like to thanks my guide MR VIKAS BHATT for her valuable guidance
who has been the one who helped me to patch this project and make it full successful. Special
thanks go to my team mate, who helped me to assemble the parts and gave suggestion about the
survey.

At last, I want to thank my classmate and my friends who helped me for the survey

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CONTENT

[Link]. CONTENT

1. ABSTRACT

2. INTRODUCTION

3. LITRATURE REVIEW

4. RATIONAL OF WORK

5. CREATION OF GOOGLE FORM

6. DISTRIBUTION OF GOOGLE FORM

7. COLLECTION OF DATA

8. INTERPRETATION OF DATA

9. CONCLUSION

10. REFRENCES

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 ABSTRACT
This data provides insights into the demographic characteristics and preferences of individuals
regarding multivitamin supplements. Here is an abstract summarizing the key findings:

The data reveals that the majority of respondents belong to the 18-25 age group (61.8%), followed
by those above 35 years (10.9%). In terms of gender, the respondents are predominantly male
(75.1%), while females constitute 24.9% of the sample. Regarding locality, most respondents are
from Uttarakhand (68.6%), followed by Uttar Pradesh (25.4%). Goa accounts for a smaller
proportion (1.2%), with the remaining 4.8% representing other areas. The data indicates that a
significant portion of respondents are married (80.5%), while the remaining 19.5% are unmarried.
When asked about taking multivitamin supplements, 12.9% responded positively, while 44.9%
answered negatively. 38% reported taking supplements occasionally, and 4.2% stated they take
them frequently. Among those who take multivitamin supplements, the reasons vary. The most
common reasons are for addressing deficiencies (34.4%) and boosting immunity (27%), while
19.7% take them as a nutritional supplement, and 18.9% for strength. Regarding the perceived
benefits or improvements from taking multivitamin supplements, 32.4% responded positively,
42.3% answered negatively, and 25.2% were unsure. In terms of dosage frequency, the majority
take multivitamins once a week (41%) or twice a week (30.6%). Only 18.1% reported taking them
once a day, while a small percentage takes them more frequently or irregularly. When it comes to
side effects, 59.4% reported no side effects, while 20.3% experienced them and 20.3% were
unsure. Preferences for multivitamin types leaned slightly towards synthetic options (53.9%)
compared to herbal ones (46.1%). Muscle Tech (29.2%) and Big Muscle (25.4%) were popular
brands among respondents; with Revital (17.7%) being another recognized option. The remaining
27.6% preferred other brands. The preferred dosage forms were capsules (52.9%) and syrups
(47.1%).

When choosing a multivitamin product, respondents considered ingredients (49.3%) and the brand
(31.4%) as significant factors. Cost (8.5%) and flavor (10.7%) were comparatively less influential.
A significant portion of respondents (40.4%) sought consultation with healthcare professionals
before taking multivitamin supplements, while 59.6% did not. Regarding perceived health
improvements from taking multivitamins, 36.6% reported positive effects, 39.2% reported no
improvements, and 24.3% were unsure. In terms of willingness to spend, the majority (48.9%)
were willing to spend between 200-500 units of currency, followed by 27.6% willing to spend
500-1000 units. Smaller percentages were willing to spend 100-200 units (16.1%) or over 1000
units (7.4%). In terms of recommendations, 49.5% of respondents would recommend taking
multivitamin supplements to others, while 50.5% would not. This data provides valuable insights
into the preferences, habits, and demographics of individuals taking multivitamin supplements,
which can be used for market analysis and product development in the health and wellness
industry.

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 INTRODUCTION
Multivitamins are supplements that contain a combination of vitamins and minerals in varying
amounts. They are designed to help fill in any gaps in your diet and provide nutrients that may be
missing from your regular meals.
Multivitamins can come in various forms, such as tablets, capsules, gummies, or powders. They
typically include a range of vitamins, including vitamins A, C, D, E, and K, as well as B vitamins,
such as thiamine, riboflavin, niacin, folate, and B12. They may also include minerals like calcium,
magnesium, zinc, and iron.
While multivitamins can be helpful for people who are unable to meet their nutritional needs
through food alone, they are not a substitute for a healthy diet. It is always best to get your nutrients
from whole foods whenever possible. However, for individuals with certain dietary restrictions or
health conditions, multivitamins can be a useful supplement to their diet.
Before starting any new dietary supplement, including multivitamins, it's advisable to consult with
a healthcare professional.

Advantages of Multivitamins:

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1. Nutritional Insurance: Multivitamins can provide a safety net by ensuring that your body
receives an adequate intake of essential vitamins and minerals. They can help fill in the
nutrient gaps in your diet, especially if you have dietary restrictions or certain health
conditions that limit your nutrient intake.
2. Convenience: Multivitamins offer a convenient way to obtain a broad spectrum of vitamins
and minerals in a single dose. This can be particularly helpful for individuals who have
difficulty consuming a varied and balanced diet.
3. Nutrient Synergy: Many vitamins and minerals work together synergistically in the body,
meaning their effects are enhanced when taken together. Multivitamins provide a
combination of nutrients that can support overall health and well-being.
4. Specific Needs: Some multivitamins are formulated to meet specific needs, such as prenatal
multivitamins for pregnant women or specialized formulations for certain age groups.
These targeted formulations can help address specific nutrient requirements.

Disadvantages of Multivitamins:
1. Overconsumption of Nutrients: Taking excessive amounts of certain vitamins and minerals
can be harmful. Some multivitamins may contain higher-than-needed doses of certain
nutrients, which can lead to toxicity or adverse effects. It's important to follow
recommended dosages and consult with a healthcare professional if you have specific
concerns.
2. Nutrient Interactions: Certain vitamins and minerals can interact with medications or other
supplements you may be taking. For example, vitamin K can interfere with blood-thinning
medications. It's crucial to inform your healthcare provider about all the supplements and
medications you are taking to avoid potential interactions.
3. Poor Absorption: Not all nutrients in multivitamins are absorbed equally well by the body.
Some individuals may have difficulty absorbing certain vitamins or minerals due to
digestive issues or other factors. This can limit the effectiveness of the multivitamin.
4. Dietary Replacement: Multivitamins should not be viewed as a substitute for a healthy and
balanced diet. While they can help fill nutrient gaps, whole foods should remain the
primary source of essential vitamins and minerals. A nutrient-rich diet provides additional
benefits like fiber, antioxidants, and phytochemicals that are not present in multivitamins.
.

LITERATURE REVIEW

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 Chauhan B, Kumar G, Kalam N, Ansari SH, Current concepts and

prospects of herbal nutraceutical: A review. J Adv Pharm Technol
Res. 2013;4:4–8.

 Zeisel SH, Regulation of “nutraceuticals” Science. 1999;285:1853–5.

Hardy G, Nutraceuticals and functional foods: Introduction and
meaning. Nutrition. 2000;16:688–9

 Olaiya C. O, Soetan K. O, Esan A. The role of nutraceuticals, functional

foods and value-added food products in the prevention and
treatment of chronic diseases M. 1, African Journal of Food Science,
2016; 10(10): 185-193.

 Namdeo Shinde, Bhaskar Bangar, Sunil Deshmukh, Pratik Kumbhar.

Nutraceuticals: A Review on current status. Research J. Pharm. and
Tech, 2014; 7(1): 110-113

 riti M, Faoro F. Grape phytochemicals: A bouquet of old and new

nutraceuticals for human health. Med Hypotheses. 2006;67:833–8.

 Ledoux S, Calabrese D, Bogard C, et al. (2014) Long-term evolution of nutritional

deficiencies after gastric bypass: an assessment according to compliance to medical care.
Ann Surg 259, 1104–1110

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Rational of Work
The rationale behind the development and use of multivitamin supplements is to provide
individuals with a convenient and comprehensive source of essential vitamins and minerals. While
a well-balanced diet should ideally provide all the necessary nutrients, certain factors such as
dietary restrictions, poor eating habits, or specific health conditions can lead to nutritional
deficiencies. Multivitamin supplements aim to bridge this gap and ensure that individuals receive
the recommended daily intake of vital nutrients.
Here are a few key reasons why multivitamin supplements are commonly used:
Nutritional Insurance: Multivitamins act as a form of nutritional insurance, especially for
individuals who may not consistently consume a balanced diet. They can help fill nutritional gaps
and ensure that the body receives the essential vitamins and minerals it needs to function optimally.
Convenience: For some individuals, maintaining a well-rounded diet can be challenging due to
busy lifestyles, limited food choices, or personal preferences. Multivitamin supplements offer a
convenient solution by providing a concentrated dose of various nutrients in a single pill or tablet.
Specific Health Needs: Certain groups of people have increased nutrient requirements due to
specific life stages or medical conditions. For example, pregnant women may require higher levels
of folic acid and iron, while older adults may benefit from additional vitamin D and calcium.
Multivitamin supplements can be formulated to cater to these specific needs.
Nutrient Absorption Issues: Some individuals may have difficulty absorbing certain nutrients from
food due to digestive disorders, surgical interventions, or other medical conditions. Multivitamins
can provide these individuals with a pre-digested or highly bioavailable form of the necessary
nutrients, improving absorption and utilization.
Lifestyle Factors: Certain lifestyle choices, such as strict vegetarian or vegan diets, may limit the
intake of specific nutrients found predominantly in animal-based foods. Multivitamin supplements
can help ensure that individuals following these diets still obtain adequate amounts of essential
nutrients.

IDEAL PROPERTIES OF A MULTIVITAMIN SUPPLEMENT

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 Comprehensive nutrient profile: An ideal multivitamin should provide a broad range of
essential vitamins and minerals that support overall health and well-being. It should contain
key nutrients like vitamins A, B-complex (B1, B2, B3, B6, and B12), C, D, E, K, and
minerals such as calcium, magnesium, zinc, selenium, and iron.

 Safety and absence of contraindications: The multivitamin should not contain excessive
levels of any nutrient that could pose health risks or interact adversely with medications or
medical conditions.

 Clear and accurate labelling: The multivitamin should have clear and accurate labelling,
listing all the ingredients, their amounts, and any potential allergens. The label should also
provide proper usage instructions and storage recommendations.

 Bioavailability and absorption: The ideal multivitamin should include nutrients in forms
that are readily absorbed and utilized by the body. Some nutrients may require specific
forms or combinations for better absorption, such as methylated forms of B-vitamins for
improved utilization.

 Third-party testing and certifications: Look for multivitamins that have undergone third-
party testing to ensure quality, purity, and accuracy of ingredient labelling. Certifications
from organizations like the United States Pharmacopeia (USP).

 BENEFITS OF MULTIVITAMIN-
1. Improved Nutrient Intake: Multivitamins can help fill in any nutrient gaps in your diet,
ensuring that you are meeting your recommended daily intake of vitamins and minerals.
2. Increased Energy: Vitamins and minerals play important roles in energy production. A
deficiency in these nutrients can lead to fatigue and decreased energy levels.
3. Improved Mood: Certain vitamins and minerals, such as vitamin D and magnesium, have
been linked to improved mood and reduced symptoms of depression.
4. Enhanced Immune Function: Vitamins A, C, and E, as well as zinc, are important for
immune function. Taking a multivitamin can help ensure that you are getting enough of
these key nutrients to support a healthy immune system.
5. Reduced Risk of Chronic Diseases: Studies have shown that taking a daily multivitamin
may help reduce the risk of certain chronic diseases, such as heart disease and cancer.

TYPES OF MULTIVITAMINS-

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Multivitamins can come in various forms, including:
1. Capsules or tablets: These are the most common types of multivitamins and are taken orally
with water.
2. Gummies: These are chewable multivitamins that come in a variety of flavour and shapes.
They are often marketed towards children, but can be used by anyone who has difficulty
swallowing pills.
3. Liquids: Multivitamins in liquid form are available in bottles and are taken by measuring
the recommended dose with a dropper or spoon.
4. Powders: Multivitamin powders are usually mixed with water or other liquids to make a
drink.
5. Effervescent tablets: These tablets are dissolved in water, and the resulting fizzy drink is
consumed.

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 HERBAL MULTIVITAMIN
Herbal multivitamins are dietary supplements that contain a combination of vitamins, minerals,
and herbal extracts. They are formulated to provide a broad spectrum of nutrients and potentially
offer additional health benefits associated with herbal ingredients.

While traditional multivitamins are typically made from synthetic sources, herbal multivitamins
incorporate natural plant-based ingredients. The benefits of herbal multivitamins may vary
depending on the combination of ingredients used. The herbal extracts may include substances like
ginseng, turmeric, Echinacea, ginger, green tea and many others depending on the specific product.
These supplements are commonly used to support overall health and well-being, boost the immune
system, and provide antioxidant benefits.

It's important to note that while herbal multivitamins may offer potential benefits, the efficacy and
safety of these products can vary. It's advisable to consult with a healthcare professional or a
registered dietitian before starting any new dietary supplements, including herbal multivitamins.
They can provide personalized guidance based on your specific health needs and help you
determine whether an herbal multivitamin is appropriate for you.

 ADVANTAGES OF HERBAL MULTIVITAMIN

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1. Natural ingredients: Herbal multivitamins are derived from plant-based sources, providing
nutrients in their natural form. They are often free from synthetic additives, preservatives,
and artificial colors, making them a more natural choice for supplementation.
2. Nutrient synergy: Herbal multivitamins often contain a combination of herbs and botanical
extracts, which can work synergistically to provide a broader range of nutrients. These
combinations may offer additional health benefits beyond what individual vitamins or
minerals can provide.
3. Personalized formulations: Some herbal multivitamins offer personalized formulations
based on individual needs. They may take into account factors such as age, gender,
lifestyle, or specific health concerns, tailoring the nutrient composition to better meet the
individual's requirements.
4. Increased nutrient absorption: Some studies suggest that herbal ingredients in
multivitamins may enhance nutrient absorption in the body. Certain herbs, such as ginger
or black pepper extract, have been shown to improve the bioavailability of nutrients,
allowing the body to better absorb and utilize them.
5. Reduced side effects: Herbal multivitamins, on the other hand, are generally well-tolerated
and may have a lower risk of causing adverse reactions.
.
 DISADVANTAGES OF HERBAL MULTIVITAMIN

1. Overdosing: Multivitamins contain various vitamins and minerals, and taking excessive
amounts of certain nutrients can be harmful. Fat-soluble vitamins like vitamins A, D, E,
and K can accumulate in the body and lead to toxicity if consumed in excess.
2. Nutrient interactions: Some vitamins and minerals can interact with each other, affecting
their absorption and effectiveness. For example, high doses of calcium can interfere with
the absorption of iron and vice versa.
3. Incomplete nutrient profile: Multivitamins aim to provide a broad range of essential
nutrients, but they may not contain all the nutrients your body needs. Each person has
unique nutritional requirements based on factors like age, sex, health conditions, and
lifestyle.
4. False sense of security: Relying solely on multivitamins without focusing on a balanced
diet can result in nutrient imbalances and deficiencies in other important compounds like
fiber, antioxidants, and phytochemical found in whole foods.
5. Unnecessary supplementation: If you already obtain sufficient nutrients from your diet,
taking additional supplements can lead to excess intake, potentially causing adverse effects
and wasting money.

 SYNTHETIC MULTIVITAMIN
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A synthetic multivitamin is a dietary supplement that contains a combination of artificially
produced vitamins and minerals. It is designed to provide a broad range of essential nutrients that
may be lacking in a person's diet. These synthetic multivitamins aim to mimic the nutrient
composition found in natural foods but are produced synthetically in a laboratory. They come in
various forms, such as tablets, capsules, and liquids, and are commonly used to support overall
health and fill nutritional gaps. These supplements are designed to provide a convenient way of
ensuring adequate intake of essential nutrients that may be lacking in a person's diet.

Synthetic multivitamins typically include a wide range of vitamins, such as vitamin A, B vitamins
(B1, B2, B3, B6, and B12), vitamin C, vitamin D, vitamin E, and vitamin K. They also often
contain minerals like calcium, iron, zinc, magnesium, and others.

The synthetic forms of vitamins and minerals used in multivitamin supplements are created in
laboratories to mimic the chemical structures and functions of their natural counterparts found in
food. While synthetic vitamins are generally considered safe for consumption, they may not be
identical to the forms naturally occurring in food and may have slightly different effects in the
body. It's generally recommended to obtain nutrients from whole foods as much as possible
because they often contain a variety of additional beneficial compounds beyond just vitamins and
minerals.

Before starting any new dietary supplement, including synthetic multivitamins, it's advisable to
consult with a healthcare professional or a registered dietitian who can assess your specific needs
and recommend the most appropriate approach for your situation. They can help determine if you
have any nutrient deficiencies and guide you on the best ways to address them through diet or
supplementation.

 ADVANTAGES OF SYNTHETIC MULTIVITAMIN

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Synthetic multivitamins, also known as lab-made or artificial multivitamins, have several

advantages that make them popular among individuals seeking to supplement their diet with
essential nutrients. Here are some of the advantages of synthetic multivitamins:
1. Comprehensive nutrient support: Synthetic multivitamins typically contain a broad
spectrum of essential vitamins and minerals, providing a convenient way to meet daily
nutrient requirements.
2. Consistency and standardization: Synthetic multivitamins are produced under controlled
conditions, ensuring consistent nutrient content and dosage accuracy from batch to batch.
3. Availability and accessibility: Synthetic multivitamins are widely available over-the-
counter and can be easily obtained from pharmacies, health food stores, and online
retailers, making them accessible to a large population.
4. Nutrient concentration: Synthetic multivitamins are formulated to provide concentrated
amounts of essential nutrients, allowing individuals to address specific nutrient
deficiencies or meet increased nutritional needs.
5. Stability and shelf life: Synthetic multivitamins are designed to have a longer shelf life
compared to natural sources of vitamins, reducing the risk of nutrient degradation and
ensuring potency over time.

 DISADVANTAGES OF SYNTHETIC MULTIVITAMIN

Synthetic multivitamins offer several advantages:

1. Complete nutrient profile: Synthetic multivitamins typically contain a comprehensive

range of essential vitamins and minerals, providing a convenient way to ensure adequate
nutrient intake.
2. Standardized dosages: Synthetic multivitamins are manufactured with precise and
consistent dosages, allowing for accurate and reliable nutrient supplementation.
3. Increased bioavailability: Some synthetic forms of vitamins and minerals have higher
bioavailability compared to their natural counterparts.
4. Reduced risk of contaminants: Synthetic multivitamins are produced under controlled
conditions, minimizing the likelihood of contamination by harmful substances such as
pesticides or heavy metals.
5. Customizable formulations: Synthetic multivitamins can be formulated to target specific
nutritional needs or deficiencies.
 NEED OF MULTIVITAMIN

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Multivitamins are dietary supplements that contain a combination of different vitamins
and minerals. While it's ideal to obtain necessary nutrients from a balanced diet, there are
certain situations where taking a multivitamin may be beneficial. Here are some reasons
why people may consider using multivitamins:

1. Nutrient deficiencies: Multivitamins can help fill nutritional gaps in individuals who
have limited access to a variety of foods or those who follow restrictive diets, such as
vegetarians or vegans. They can also be useful for individuals with specific nutrient
deficiencies identified by a healthcare professional.
2. Poor dietary habits: Some individuals may have poor eating habits or consume a diet
that lacks essential nutrients. In such cases, a multivitamin can provide a safety net to
ensure that basic nutrient requirements are met.
3. Increased nutrient needs: Certain life stages, such as pregnancy, lactation, infancy,
adolescence, and older adulthood, may require higher nutrient intakes. Multivitamins
formulated specifically for these groups can help meet increased nutritional needs
4. Medical conditions: Certain medical conditions or medications can interfere with
nutrient absorption or increase nutrient excretion. In such cases, a multivitamin may be
recommended by a healthcare professional to support overall health and well-being.
5. Convenience: Multivitamins can be a convenient way to obtain a variety of essential
nutrients in a single dose, especially for individuals who have difficulty swallowing
pills or struggle to meet their nutrient needs through food alone.

It is important to note that multivitamins are not a substitute for a healthy diet. They
are intended to complement a well-balanced eating plan, and their use should be
discussed with a healthcare professional, especially if you have specific health concerns
or are taking medications that could interact with certain nutrients. It's also crucial to
choose a reputable brand and follow the recommended dosage instructions.

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 SWOT ANALYSIS OF MULTIVITAMIN

 Strengths:

1. Convenience: Multivitamins provide a convenient way to supplement essential vitamins

and minerals in one product.
2. Nutrient balance: Multivitamins are formulated to provide a balanced combination of
vitamins and minerals, ensuring adequate intake of various nutrients.
3. Health support: Multivitamins can support overall health and well-being by filling nutrient
gaps in the diet.
4. Disease prevention: Certain multivitamins contain antioxidants and other compounds that
may help reduce the risk of chronic diseases, such as heart disease and certain cancers.

 Weaknesses:

1. Nutrient interactions: Some nutrients in multivitamins can interact with each other,
potentially affecting absorption or effectiveness.
2. Overconsumption risk: Taking excessive amounts of certain vitamins and minerals can be
harmful, as they can accumulate in the body and cause toxicity.
3. Individual needs: Multivitamins may not meet the specific nutrient requirements of every
individual, as nutrient needs can vary based on factors like age, gender, and health
conditions.
4. Quality and efficacy: The quality and efficacy of multivitamin products can vary, with
some containing low-quality ingredients or insufficient amounts of nutrients.

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 Opportunities:
1. Personalized formulations: There is an opportunity to develop personalized multivitamins
tailored to individual nutrient needs and health goals.
2. Targeted marketing: Multivitamin manufacturers can target specific consumer groups,
such as athletes, pregnant women, or older adults, by highlighting the benefits of their
product for these populations.
3. Health awareness: Growing interest in preventive healthcare and wellness presents an
opportunity to promote the role of multivitamins in supporting overall health.

 Threats:
1. Skepticism and misinformation: Some people may be skeptical about the effectiveness of
multivitamins or hold misconceptions about their benefits, which can impact their
willingness to use or recommend them.
2. Regulatory challenges: The supplement industry is subject to varying regulations and
standards, which can create challenges in ensuring the safety and quality of multivitamin
products.
3. Competing products: Multivitamins face competition from individual vitamin and mineral
supplements, as well as functional foods and beverages that claim to provide similar health
benefits.
4. Side effects and interactions: Potential side effects and interactions with medications can
pose a threat to the use of multivitamins, particularly in individuals with specific health
conditions or taking certain medications.

With a SWOT analysis, it is helpful to ask these four questions.

 How can we use our strengths?

 How can we address each weakness?
 How can we exploit each opportunity?
 How can we guard against each threat?

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 ADVANTAGE OF SWOT

 Gain insights: SWOT analysis helps to identify and understand the internal strengths and
weaknesses of an entity, as well as the external opportunities and threats in its environment.
This information enables informed decision-making and strategic planning.
 Strategic planning: SWOT analysis serves as a foundation for developing effective
strategies. By understanding the internal strengths and weaknesses, organizations can
capitalize on their strengths and address their weaknesses.
 Enhancing competitiveness: By understanding their strengths and leveraging opportunities,
entities can enhance their competitive advantage. Similarly, by identifying weaknesses and
addressing threats, they can minimize vulnerabilities and stay ahead in the market.

 DISADVANTAGE OF SWOT
 Static nature: SWOT analysis typically represents a snapshot of the current situation and
may not adequately account for changes over time. As the external environment evolves,
the identified strengths, weaknesses, opportunities, and threats may become outdated,
requiring regular reassessment.
 Subjectivity: SWOT analysis relies heavily on subjective assessments, making it
susceptible to bias and personal opinions. The interpretation of strengths, weaknesses,
opportunities, and threats may vary among individuals or groups, leading to inconsistent
results.
 Lack of prioritization: SWOT analysis does not provide a clear framework for prioritizing
the identified factors. It may not effectively differentiate between critical issues and less
significant ones, making it challenging to determine which aspects to focus on for strategic
planning.

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 METHODOLOGY

 SELECTION OF QUESTION

 What are multivitamin supplements?

 Are multivitamin supplements necessary for everyone?
 What are the benefits of taking multivitamin supplements?
 Can multivitamin supplements prevent or cure diseases?
 Do you currently take multi vitamin supplement?
 Are there any risks or side effects associated with multivitamin supplements?
 How should I choose a multivitamin supplement?
 Are all multivitamin supplements the same?
 Should I consult a healthcare professional before taking multivitamin supplements?
 What is your main reason for taking a multivitamin supplement?
 Can I take multivitamin supplements with other medications?
 How often should I take multivitamin supplements?
 Can multivitamin supplements replace a healthy diet?
 Are there specific multivitamin supplements for different age groups?
 Can children take multivitamin supplements?
 Are multivitamin supplements suitable for pregnant or breastfeeding women?
 Can multivitamin supplements improve energy levels?
 Have you noticed any benefit or improvement in your health since taking a multivitamin
supplement?
 Do multivitamin supplements boost the immune system?
 Can multivitamin supplements improve skin health?
 Can multivitamin supplements promote hair growth?
 How often do you take a multivitamin supplement?
 Can multivitamin supplements help with weight loss?
 Are there specific multivitamin supplements for vegetarians or vegans?
 What are some common ingredients found in multivitamin supplements?
 How do I read and understand the label of a multivitamin supplement?
 Can I overdose on multivitamin supplements?
 Have you seen any side effect after taking multivitamins?
 Can multivitamin supplements interact with certain medical conditions?

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 A MARKETED SURVEY ON HERBAL AND SYNTHETIC
MULTIVITAMIN SUPPLEMENT
 Are there any specific multivitamin supplements for athletes or active individuals?
 Can multivitamin supplements improve cognitive function or memory?
 Can multivitamin supplements help with stress or anxiety?
 Are there any multivitamin supplements specifically for heart health?
 Can multivitamin supplements improve bone health or prevent osteoporosis?
 Which type of multivitamin do you prefer?
 Which is your favourite brand of multivitamins?
 Are there any multivitamin supplements for eye health?
 Can multivitamin supplements improve fertility or reproductive health?
 Are multivitamin gummies as effective as other forms of multivitamin supplements?
 Can multivitamin supplements be taken on an empty stomach?
 Can multivitamin supplements be taken with food?
 Which type of dosage form do you prefer for taking multivitamin?
 How long does it take to see the effects of multivitamin supplements?
 Are there any age restrictions for purchasing multivitamin supplements?
 Can multivitamin supplements be used as a substitute for fruits and vegetables?
 What factor do you consider while choosing a multivitamin product?
 Are there any specific multivitamin supplements for people with food allergies?
 Can multivitamin supplements improve mood or reduce depression?
 Are there any multivitamin supplements that specifically target joint health?
 Can multivitamin supplements help with PMS symptoms?
 Have you ever consulted a healthcare professional before taking any multivitamin
supplement?
 Can multivitamin supplements improve sleep quality?
 Are there any multivitamin supplements for people with specific dietary restrictions?
 Can multivitamin supplements improve digestion or relieve constipation?
 DO you believe that taking a multivitamin has improved your health?
 Can multivitamin supplements help with detoxification?
 Are there any multivitamin supplements specifically for hair, skin, and nail health?
 Can multivitamin supplements improve cardiovascular health?
 Are multivitamin supplements regulated by any governing body?
 Would you recommend taking a multivitamin supplement to others?
 Are there any specific multivitamin supplements for people with chronic conditions such
as diabetes or high blood pressure?
 How much are you willing to spend on multivitamin supplement?
 Can multivitamin supplements be taken alongside herbal or dietary supplements?

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 A MARKETED SURVEY ON HERBAL AND SYNTHETIC
MULTIVITAMIN SUPPLEMENT

 SELECTED QUESTION

1. Name
2. Email ID
3. Age
4. Gender
5. Locality
6. Marital Status
7. Do you currently take multi vitamin supplement?
8. What is your main reason for taking a multivitamin supplement?
9. Have you noticed any benefit or improvement in your health since taking a
multivitamin supplement?
10. How often do you take a multivitamin supplement?
11. Have you seen any side effect after taking multivitamins?
12. Which type of multivitamin do you prefer?
13. Which is your favourite brand of multivitamins?
14. Which type of dosage form do you prefer for taking multivitamin?
15. What factor do you consider while choosing a multivitamin product?
16. Have you ever consulted a healthcare professional before taking any multivitamin
supplement?
17. DO you believe that taking a multivitamin has improved your health?
18. How much are you willing to spend on multivitamin supplement?
19. Would you recommend taking a multivitamin supplement to others?
20. What is your Feedback?

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 A MARKETED SURVEY ON HERBAL AND SYNTHETIC
MULTIVITAMIN SUPPLEMENT
CREATION OF GOOGLE FORM

A Survey on Multi Vitamins

According to our survey of multivitamin, we selected the google form as a collection of data. This
helps to collect our data for easy compliance too. Here is our google form Image.

1. NAME*

2. Email ID*

3. AGE*
 10-18
 18-25
 25-35
 Above 35

4. GENDER*
 Male
 Female
 Transgender

5. LOCALITY*
 Uttarakhand
 Uttarpradesh
 Goa
 Other

6. STATUS*
 Married
 Unmarried

7. Do you currently take multi vitamin supplement?*

 Yes
 No
 Occasionally
 Frequently

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 A MARKETED SURVEY ON HERBAL AND SYNTHETIC
MULTIVITAMIN SUPPLEMENT
8. What is your main reason for taking a multivitamin supplement?*
 For strength
 For deficiency
 For Immunity
 As a nutritional supplement

9. Have you noticed any benefit or improvement in your health since taking a
multivitamin supplement?*
 Yes
 No
 Maybe

10. How often do you take a multivitamin supplement?*

 Once in a day
 Once a week
 Twice a week
 More than 5 times in a week
 Other:

11. Have you seen any side effect after taking multivitamins?*
 Yes
 No
 Maybe

12. Which type of multivitamin do you prefer?*

 Herbal
 Synthetic

13. Which is your favourite brand of multivitamins?*

 Revital
 Muscle Tech
 Big muscle
 Others

14. Which type of dosage form do you prefer for taking multivitamin?*
 Capsule
 Syrup

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 A MARKETED SURVEY ON HERBAL AND SYNTHETIC
MULTIVITAMIN SUPPLEMENT
15. What factor do you consider while choosing a multivitamin product?*
 Cost
 Brand
 Ingredients
 Flavor

16. Have you ever consulted a healthcare professional before taking any multivitamin
supplement?*
 Yes
 No

17. DO you believe that taking a multivitamin has improved your health?*
 Yes
 No
 Not sure

18. How much are you willing to spend on multivitamin supplement?*

 100-200
 200-500
 500-1000
 Over 1000

19. Would you recommend taking a multivitamin supplement to others?*

 Yes
 NO

20. What is your Feedback?

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 A MARKETED SURVEY ON HERBAL AND SYNTHETIC
MULTIVITAMIN SUPPLEMENT

 SELECTION OF SAMPLE

 We circulate the Google form among the following.

 College junior/senior

 Family members.

 Relatives.

 Friends.

By the help of whatsapp link.

[Link]
pYAp3-T3zc6BLD9l_g/viewform.

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 A MARKETED SURVEY ON HERBAL AND SYNTHETIC
MULTIVITAMIN SUPPLEMENT

 COLLECTION OF DATA

On the basis of Google form we collected the following data in which the people had
different opinion for different brands of Multivitamin.

After the circulation of the Google form successfully we collected 504 responses from
which we have analyzed all the opinion of the people on different criteria of different
brand of Multivitamin.

[Link]
pYAp3-T3zc6BLD9l_g/viewform

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 A MARKETED SURVEY ON HERBAL AND SYNTHETIC
MULTIVITAMIN SUPPLEMENT
 INTERPRETATION OF DATA:

1. Based on Age group-

S. NO. AGE GROUP %(PERCENTAGE)

1. 10-18 2.3%
2. 18-25 61.8%
3. 25-35 25%
4. Above 35 10.9%

2. Based on Gender-

S. NO. GENDER %(PERCENTAGE)

1. MALE 75.1%
2. FEMALE 24.9%
3. TRANSGENDER 0%

3. Based on Locality-

S. NO. Locality %(PERCENTAGE)

1. Uttarakhand 68.6%
2. Uttarapradesh 25.4%
3. Goa 1.2%
4. Other 4.8%

4. Based on Marital Status-

S. NO. Marital Status %(PERCENTAGE)

1. Married 80.5%
2. UnMarried 19.5%

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 A MARKETED SURVEY ON HERBAL AND SYNTHETIC
MULTIVITAMIN SUPPLEMENT
5. Based on currently taking multi vitamin supplement?

S. NO. Currently %(PERCENTAGE)

1. Yes 12.9%
2. No 44.9%
3. Occasionally 38%
4. Frequently 4.2%

6. Based on Reason for taking a multivitamin supplement?

[Link]. Reason %(PERCENTAGE)

1. For strength 18.9%
2. For deficiency 34.4%
3. For immunity 27%
4. Nutritional supplement 19.7%

7. Based on benefit or improvement in your health since taking a multivitamin

supplement?

[Link]. Benefit or improvement %(PERCENTAGE)

1. Yes 32.4%
2. No 42.3%
3. Maybe 25.2%

8. Based on how often do you take multivitamin supplement?

[Link]. Taking multivitamin %(PERCENTAGE)

1. Once a day 18.1%
2. Once a week 41%
3. Twice a week 30.6%
4. More than 5 time a week 5.6%
5. Other 4.7%

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 A MARKETED SURVEY ON HERBAL AND SYNTHETIC
MULTIVITAMIN SUPPLEMENT
9. Based on side effect after taking multivitamin?

[Link]. Side effect %(PERCENTAGE)

1. Yes 20.3%
2. No 59.4%
3. Maybe 20.3%

10. Based on type of multivitamin do you prefer?

[Link]. Type of multivitamin %(PERCENTAGE)

1. Herbal 46.1%
2. Synthetic 53.9%

11. Based on favourite brand of multivitamin?

[Link]. Brand %(PERCENTAGE)

1. Revital 17.7%
2. Muscle Tech 29.2%
3. Big muscle 25.4%
4. Others 27.6%

12. Based on type of dosage form do you prefer for taking multivitamin?

[Link]. Type of dosage %(PERCENTAGE)

1. Capsule 52.9%
2. Syrup 47.1%

13. Based on factor consider while choosing a multivitamin product?

[Link]. Factor consider %(PERCENTAGE)

1. Cost 8.5%
2. Brand 31.4%
3. Ingredient 49.3%
4. Flavor 10.7%

14. Based on consultant to health care professional before taking any multivitamin
supplement?

[Link]. consultant %(PERCENTAGE)

1. Yes 40.4%
2. No 59.6%

15. Based on improvement to your health while taking a multivitamin?

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 A MARKETED SURVEY ON HERBAL AND SYNTHETIC
MULTIVITAMIN SUPPLEMENT

[Link]. Improvement %(PERCENTAGE)

1. Yes 36.6%
2. No 39.2%
3. Not sure 24.3%

16. Based on willing to spend on multivitamin supplement?

[Link]. Will to spend %(PERCENTAGE)

1. 100-200 16.1%
2. 200-500 48.9%
3. 500-1000 27.6%
4. Over 1000 7.4%

17. Based on recommendation taking a multivitamin supplement to others?

[Link]. Recommend to other %(PERCENTAGE)

1. No 50.5%
2. Yes 49.5%

RESULT

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 A MARKETED SURVEY ON HERBAL AND SYNTHETIC
MULTIVITAMIN SUPPLEMENT

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 A MARKETED SURVEY ON HERBAL AND SYNTHETIC
MULTIVITAMIN SUPPLEMENT

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 A MARKETED SURVEY ON HERBAL AND SYNTHETIC
MULTIVITAMIN SUPPLEMENT

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 A MARKETED SURVEY ON HERBAL AND SYNTHETIC
MULTIVITAMIN SUPPLEMENT

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 A MARKETED SURVEY ON HERBAL AND SYNTHETIC
MULTIVITAMIN SUPPLEMENT

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 A MARKETED SURVEY ON HERBAL AND SYNTHETIC
MULTIVITAMIN SUPPLEMENT

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 A MARKETED SURVEY ON HERBAL AND SYNTHETIC
MULTIVITAMIN SUPPLEMENT
CONCLUSION
The data provides insights into the usage and preferences related to multivitamin supplements
among the surveyed population.

The majority of respondents fall within the 18-25 age group (61.8%), followed by the 25-35 age
group (25%).The 10-18 age groups represent a smaller percentage (2.3%), while individuals above
35 years old account for 10.9% of the respondents the survey shows that a higher percentage of
males (75.1%) take multivitamin supplements compared to females (24.9%), while no transgender
individuals reported taking them. The data reveals that respondents from Uttarakhand have the
highest percentage (68.6%), followed by Uttar Pradesh (25.4%) and Goa (1.2%).Other localities
accounted for 4.8% of the respondents. The majority of individuals taking multivitamin
supplements are married (80.5%) compared to unmarried individuals (19.5%).Among the
respondents, 44.9% do not take multivitamin supplements, while 12.9% take them currently.
Additionally, 38% take them occasionally, and 4.2% take them frequently.

The survey reveals that the top reasons for taking multivitamins are to address deficiencies (34.4%)
and boost immunity (27%). Other reasons include taking them as a nutritional supplement (19.7%)
and for strength (18.9%).Among the respondents, 32.4% reported experiencing benefits or
improvements in their health since taking multivitamin supplements, while 42.3% did not observe
any improvements. Approximately 25.2% were unsure about the impact. The majority of
respondents (41%) reported taking multivitamin supplements once a week. Other frequencies
include once a day (18.1%), twice a week (30.6%), and more than five times a week (5.6%).Around
20.3% of the respondents reported experiencing side effects after taking multivitamin supplements,
while 59.4% did not encounter any side effects. Approximately 20.3% were uncertain about the
occurrence of side effects.

The survey indicates that synthetic multivitamins are slightly preferred (53.9%) over herbal ones
(46.1%).The respondents' favorite multivitamin brands include Muscle Tech (29.2%), Big Muscle
(25.4%), Revital (17.7%), and others (27.6%).Capsules are the preferred dosage form for taking
multivitamins (52.9%) compared to syrups (47.1%).When choosing a multivitamin product,
respondents consider ingredients the most (49.3%), followed by brand (31.4%). Cost (8.5%) and
flavor (10.7%) are less important factors. The data indicates that 40.4% of the respondents consult
healthcare professionals before taking any multivitamin supplements, while the remaining 59.6%
do not seek such consultations Of the respondents, 36.6% reported experiencing health
improvements while taking multivitamin supplements, 39.2% did not observe any improvements.

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 A MARKETED SURVEY ON HERBAL AND SYNTHETIC
MULTIVITAMIN SUPPLEMENT
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Gaziano JM, et al. Multivitamins in the prevention of cancer in men: the Physicians' Health
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Grodstein F, et al. Long-term multivitamin supplementation and cognitive function in men: a

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Sesso HD, et al. Multivitamins in the prevention of cardiovascular disease in men: the
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Macpherson H, et al. Multivitamin-multimineral supplementation and mortality: a meta-

analysis of randomized controlled trials. Am J Clin Nutr. 2013;97(2):437-44.

Fortmann SP, et al. Vitamin and mineral supplements in the primary prevention of
cardiovascular disease and cancer: an updated systematic evidence review for the U.S.
Preventive Services Task Force. Ann Intern Med. 2013;159(12):824-34.

Hercberg S, et al. The [Link] Study: a randomized, placebo-controlled trial of the health
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Guallar E, et al. Enough is enough: Stop wasting money on vitamin and mineral supplements.
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