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Group 38

Social media etiquette refers to guidelines for preserving one's reputation online. It is important for both individuals and companies to follow proper etiquette as a single mistake can damage a brand or business. For TCS employees, the social media etiquette includes respecting all audiences and coworkers, respecting copyright and confidential company information, only sharing accurate information approved by clients, speaking from a personal perspective rather than representing the company, and more. Following social media etiquette helps create engaging content while maintaining a positive online presence.

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40 views6 pages

Group 38

Social media etiquette refers to guidelines for preserving one's reputation online. It is important for both individuals and companies to follow proper etiquette as a single mistake can damage a brand or business. For TCS employees, the social media etiquette includes respecting all audiences and coworkers, respecting copyright and confidential company information, only sharing accurate information approved by clients, speaking from a personal perspective rather than representing the company, and more. Following social media etiquette helps create engaging content while maintaining a positive online presence.

Uploaded by

trupti.picsywicsy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Topic : What is the

social media
etiquette to be
followed by every
TCSer
Group - 38

1
What is Social Media Etiquette?
● Social media has become one of the most popular ways
of communicating with people in the digital era.
● As a result, typical social rules are finding their way into
digital environments.
● Social media etiquette refers to the guidelines that
companies and individuals use to preserve their
reputation online.

2
Importance Social Media Etiquette?
● Maintaining social media etiquette is crucial for success
as targeting the right people and creating engaging
content.
● Bad social media etiquette could affect brand
reputation.
● Bad impression deter customers from returning.
● A single mistake can make or break a business.

3
[Link] the audience and co-workers

➢ TCS reflects diverse set of customs, values and point of views.


➢ Don’t be afraid to be yourself, but do so respectfully.
➢ E.g. No ethnic slurs, personal insults etc.

[Link] copyrights and other laws

➢ Show respect for the law governing copyright and fair use of
copyrighted material owned by other.
➢ Never quote more than short excerpts to someone else’s work.
➢ It is a good practice generally to link to other’s work.

4
[Link] confidential information of organization

➢ Be careful of what you publish on external platforms.


➢ Make sure you do not disclose company confidential information
on any social media platform.

[Link] client and business partners

➢ Clients, business partners should not be cited or referenced


without their approval
➢ Never discuss confidential details of client engagement.

You will be held accountable for the information you share in online activities.
5
[Link] accurate information

➢ Company is best represented by employees and everything you


share/publish reflects upon it.
➢ Information published on official website can be shared,without changing
the context,or any facts and figures.

[Link] in first person

➢ When you publish blogs,make it clear that what you say is


representation of your opinions,not necessarily opinions of
company
➢ At minimum, use a disclaimer stating postings are your own,
not necessarily represent company. 6

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