COMMUNICATION STRATEGIES AND MEDIA
MODULE 3
Instructor : Salirick S. Andres
Course : GEC 005 Purposive Communication
Intended learning outcomes
2
convey ideas through oral, audio-visual, and/or web-based presentations for the
different target audiences in local and global settings using appropriate registers;
explain the different communication media;
compare the different technologies used in communication; and
harness these technologies in communicating one's thoughts.
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
3 Communication Strategies
Your blueprint of communication…
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Communication Strategies
4
➢ Communications
strategy refers to the
blueprint or plan of how to
convey a message.
➢ It is designed to help
people to communicate
effectively and accomplish
individual or
organizational objectives.
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Communication Strategies
5
➢ It is also defined as
the choice of the most
useful objectives of
communication, and
recognition of a
particular brand and
its strategies in terms
of attitude.
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Kinds of communication strategies
6
Nonverbal
communication
strategies
Verbal Visual
communication communication
strategies strategies
Communication
Strategies
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Kinds of communication strategies
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1. Verbal communication
strategy can either be written
and oral communication
➢ Written communication
comprises e-mails, chat, fax
messages, and text
messages
➢ Oral communication may
involve phone calls, video
chats, aside from the face-
to-face conversation
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Kinds of communication strategies
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2. Non-verbal communication
strategy is more on visual
cues such as facial reactions,
body language, voice tone,
and the physical distance
between communicators.
➢ Examples include shaking
hands, patting the back, hand
gestures, among others
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Kinds of communication strategies
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3. Visual communication
strategy provides
documentation in school
and in workplaces.
➢ These include signages,
memoranda, illustrations,
webpages, graphic
designs, eye contact,
among others
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
10 Developing Communication Strategies
Factors to consider…
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Developing Communication Strategies
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1. Objectives. The communication strategy should be aligned
closely to your individual or organizational plan. If you are
presenting on your own, you should clarify your personal
objectives; if speaking for and on behalf of an
organization, you should look at your organization’s vision,
mission, and goals. The following are the two classification
of objectives or goals:
1. A General objective is a broad indication of what you are trying
to accomplish
2. Specific objectives describe the outcome you are seeking
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Developing Communication Strategies
12
2. Audiences. You must identify your target audience whom you need
to communicate with to achieve your personal or organizational
goals or objectives. Here are some questions you need to ask:
1. Who are the key audience members?
2. How much do they know?
3. What do they want to know?
4. What are their personal preferences?
5. Which demographic characteristics are significant?
6. What size is the group?
7. What are the audiences’ attitudes?
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Developing Communication Strategies
13
3. Messages. Communication is all about storytelling; thus;
thus, always use an interesting narrative, human interest
stories, and imagery. Adler, et al. (2012) suggest that you
develop the thesis statement. A thesis statement is the
central or key idea; it is a single sentence that summarizes
your message. Here are some examples:
1. Investing now in a new system will save us money in the long run.
2. Advertising on our website will boost your sales.
3. You don’t have to accept sexual harassment.
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Developing Communication Strategies
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4. Context. The context influences what you say or how you
say it. For example:
1. If others are speaking as part of your program, you need to
take them into account. “I had originally planned to discuss the
technical aspects of our new express delivery system, but I think
Carol has covered them pretty thoroughly.
2. If you’re presenting a new budget proposal just after a company
has suffered a major financial loss, you should be prepared to
show how your budget will cut costs (Adler, et al., 2012).
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Developing Communication Strategies
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5. Tools and Activities identify the most appropriate
tools and activities to be used in communicating your
messages to the audience. Examples include
1. Tables,
2. Diagrams,
3. Graphs,
4. Visual aids (objects and models, photographs, charts,
pictograms, videos, posters, handouts)
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Developing Communication Strategies
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6. Resources and Time. Ensure the availability of the
resources and set an expected timescale for your
communication strategy.
➢ Remember to check if the equipment that you will
use is ready and working. Always be mindful of the
time allotted for you.
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
17 Communications Media
The medium used to communicate…
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Communications Media
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➢ Communication media
refers to the means of
delivering and receiving
data or information.
➢ Medium is the
communication outlet or
tool used to store and
deliver information or
data.
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Communications Media
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➢ It also refers to the various
components of the mass
media communications
industry:
➢ print media, publishing, the
news media, photography,
cinema, broadcasting
(radio and television), and
advertising.
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Communications Media Classification
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1. Physical media. With physical media, we mean
channels where the person who is talking can be
seen and heard by the audience.
➢ Large meetings
➢ Departmental meetings
➢ Up close and personal meetings
➢ Viral communication
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Communications Media Classification
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2. Electro-Mechanical media. The second type refers to
manually written or electronic-induced channels.
➢ Personal letters
➢ Email
➢ Weekly Newsletters
➢ Billboard
➢ Intranet
➢ Magazine
➢ SMS and Social Media
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Communications Media Classification
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3. Push Media. Push channels are channels where the sender is
pushing the message to the receiver. Meaning it is up to the sender
to control the communication. These may include but not limited to:
➢ E-mail
➢ Newsletters and letters (if sent out)
➢ Magazines (if sent out)
➢ Meetings
➢ Telephone
➢ Sms
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Communications Media Classification
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4. Pull Media on the other hand is when the receiver is
pulling the message from the sender. It is up to the
receiver when he or she wants to take in the message.
These may include
➢ Intranet
➢ Billboards
➢ New letters and letters (if not sent out)
➢ Magazines (if not sent out)
➢ Social media
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
24
Media Communications Technologies
The advancements of communications technology
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
What is Media communication technology?
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➢ Media communication
technology influences
business and society
by making the
exchange of ideas
and information more
efficient.
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
What is Media communication technology?
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➢ Communication
technologies include
the Internet,
multimedia, e-mail,
telephone, and other
sound-based and
video-based
communication means.
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Types of MCT
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1. Print media is one of the
oldest and basic forms of
communication.
➢ It includes newspapers,
weeklies, magazines, monthlies,
banners & graphics, posters,
and other forms
of printed material.
➢ The contribution of print
media in providing information
and the transfer of knowledge
is remarkable.
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Types of MCT
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2. Broadcast media refers
to primarily television
and radio, but most
broadcasting companies
have expanded to offer
digital offerings
including media streamin
g applications and other
robust web-based
offerings.
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Types of MCT
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3. Interactive media is also known
as digital media which refers to
products and services
on digital computer-based
systems that respond to the
user's actions by presenting
content such as text, moving
image, animation, video, audio,
and video games. Video games,
DVDs, cell phones, and the
Internet are an integral part of
the modern-day world.
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Types of MCT
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4. Electronic media refers
to any type of device
that stores and allows
distribution or use of
electronic information.
➢ This includes television,
radio, Internet, fax,
CDROMs, DVD, and any
other electronic medium.
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Types of MCT
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5. New age media simply
termed “new media" is used
to describe content made
available using different
forms of electronic
communication made
possible through the use of
computer technology either
in-demand, or in real-time
basis of consumption in any
part of the globe.
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
In summary
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✓ With the rapid rise and spread of Internet connection, the old
forms of communication have given way to new ones(can still
be verbal, nonverbal, and visual) that make communication
easier and faster.
✓ Technology tools(physical push and pull, mechanical push and
pull) in communication such as social networking sites, for
example, are used to connect to distant family and relatives or
old friends, to meet new ones, or to share the most trivial to the
most important information or ideas.
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
In summary
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✓ Each tool has its own strengths and weaknesses. Whatever tool
is used(print, broadcast interactive media, electronic media, or
new age media), it is important to always be responsible for
conveying ideas or delivering messages.
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
See you next time!
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Check your Canvas regularly (Messages, Announcements, etc.)
Submit the tasks on time (Assignments, Discussions, Quizzes)
Message me if needed (Canvas Inbox)
Enjoy your online classes and stay safe always!
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
