COMMUNICATION MODELS
MODULE 1
Instructor : Salirick S. Andres
Course : GEC 005 Purposive Communication
2 Intended learning outcomes
Explain the nature of language.
Discuss the communication perspectives.
Analyze the different types of communication.
Evaluate the principles in communication.
Assess the impact of communication on globalization.
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
3 What is an ideal model of communication?
Mapping the Elements of Communication
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Models of Communication
4
According to Mortensen (2008),
the communication model is a
systematic representation of an
object or event in an idealized
and abstract form.
To help us understand how the
process works and knowing the
flow of communication will make
the communication more
effective.
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Aristotle’s Communication Model
5
The speaker is the center of
the communication process.
This is also known as
the linear communication
model.
The speaker delivers the
message to the audience.
Aristotle emphasized that
there are three variables in
the communication
process: speaker,
speech, and audience.
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Laswell’s Communication Model
6
Harold Dwight Laswell described
communication as being focused on
the following W’s:
Who says What in Which channel
to Whom and with What effect.
The whole process of
communication begins with the
communicator (who) sending out a
message (what) using a medium (in
which channel) for a receiver (to
whom) experiencing an effect (with
what effect) afterward.
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Shannon – Weaver’s Communication Model
7
The Shannon and Weaver
Model of Communication argues
that human communication can be
broken down into 6 key concepts:
➢ sender, encoder, channel,
noise, decoder, and receiver.
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
David Berlo’s Communication Model
8
This model is most probably the
most well - known among the
communication models.
Initially, this model was called
SMCR which stands for the
sender of the message sent
through a channel or medium to
a receiver.
The major variables involved in
the communication process are
(1) source (2) message (3)
channel and (4) receiver.
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
9 Elements of Communication
The communication process at work…
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Elements of Communication
10
Source Message
The source comes up with an The message is the
idea and sends a message in information or subject matter
order to share information the source is intending to
with others. share.
This is also known as the The information may be an
Sender. opinion, feelings, instructions,
The source could be one other requests, or suggestions
person or a group of people.
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Elements of Communication
11
Channel Receiver
The source may encode The receiver is the person for
information in the form of words, whom the message is intended.
images, sounds, body language, This person is charged with
and more. decoding the message in an
There are many definitions and attempt to understand the
categories of communication intentions of the source.
channels to describe their role in
the communication process,
including verbal, non-verbal,
written, and digital
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Elements of Communication
12
Environment Context
The environment is the physical The context is the setting, scene,
and psychological space in which and psychological and
communication is happening psychosocial expectations of the
(Mclean, 2005). source and the receiver(s)
It might also describe if the (McLean, 2005).
space is formal or informal. In This is strongly linked to the
our example above, it is the expectations of those who are
coffee shop you and your friend sending the message and those
are visiting in. who are receiving the message
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Elements of Communication
13
Feedback Interference
This is the effect, the impact, the There are many kinds of
result, and the outcome of interference (also called “noise”)
communication. that inhibit effective
This element spells the success or communication.
failure of the communication Interference may include poor
process. audio quality or too much sound,
poor image quality, too much or
too little light, attention, etc.
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Classifications of Noise
14
Noise
Mechanical Physical Physiological Psychological Syntactic Semantic Cultural Organizational
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Classifications of Noise
15
Mechanical noise has Physical noise is the
something to do with external sound and
machines. other distractions
found in the physical
environment
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Classifications of Noise
16
• Physiological noise Psychological noise
refers to illness, refers to the abnormal
condition, and other mental and
bodily disorder that psychological state of
affects both sender and the communicators which
receiver adversely affects their
communicative
competency.
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Classifications of Noise
17
• Syntactic noise refers • Semantic noise refers
to the errors in the to the misinterpretation
syntactic features of of the meanings being
the message being conveyed in the course
delivered of communication.
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
Classifications of Noise
18
• Cultural noise may come • Organizational noise
in the form of cultural pertains to the
biases and prejudices disruptive and highly
which clouds the judgmental notion of
judgments of the some organization
participants of members who look down
communication on other organizations
while elevating their
own.
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
In summary
19
✓ The models of communication are the attempts to lay down the
scientific study of human communication processes.
✓ Communication comes in various shapes and forms, but the
elements involved remain constant.
✓ We cannot eliminate noise, but we can maximize the elements
in order to practice communication at optimum levels.
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
See you next time!
20
Check your Canvas regularly (Messages, Announcements, etc.)
Submit the tasks on time (Assignments, Discussions, Quizzes)
Message me if needed (Canvas Inbox)
Enjoy your online classes and stay safe always!
GEC 005 Purposive Communication | Salirick S. Andres | College of Arts
