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Smaller businesses tend to stick to advertising their business on the side of their vehicles; e.g. a van
displaying the company’s logo, and contact details to potential customers. In the long term, a
successful promotion campaign develops a positive brand attitude and establishes brand awareness. A
problem with this is that it would be difficult to keep the same panel available over a period of time.
He simply has to drive to and from work or to any other location in Harrow, and potential customers
will be able to know of the garage’s presence in their local area. Media and non-media marketing
communications are used for a preset limited time to increase consumer demand, stimulate market
demand or improve product availability. As Errol only needs to attract customers in the area of
Harrow, he is able to control the area of distribution with leaflets. Traditionally many cards were
simple black text on white stock; today a professional business card will sometimes include one or
more aspects of striking visual design. Despite the fact that secondary research is much more cost
effective, it doesn’t provide him with the necessary information he would need compared to primary
research. The ASA deemed this unlawful after conducting an investigation that revealed that she had
indeed achieved a distance learning PhD, but her adverts did not mention that she was not a medical
doctor. This is when Errol decided to found his own company. Since Errol would want to get the
leaflets to people who drive cars, giving them in the street is not the best idea, even though it is the
most practical. It covers Theme 1 and 2 content, the exam layout, the assessment objectives for
Edexcel and goes through a range of examples, finally finishing with some numerical questions and
answers. Write a review Update existing review Submit review Cancel It's good to leave some
feedback. With flyers, Errol is able to slip them inside monthly free Harrow Council magazines and
gain the interest of potential customers. Most people would interpret this in the correct way. He has
asked me to help him draw up a marketing strategy. He was confident that he had enough skill and
experience to build a company just as successful as Mr Turner’s, and perhaps surpass it.
Nevertheless, Errol must make sure he drives his van in the most professional fashion at all time; i.e.
no bad driving; it would create an undesirable image with potential customers. Your assignments are
marked by your personal tutor and detailed feedback is given. This resource hasn't been reviewed yet
To ensure quality for our reviews, only customers who have purchased this resource can review it
Report this resource to let us know if it violates our terms and conditions. Errol would be able to
easily distribute business cards wherever he goes. He could pay a good amount when his business is
beginning to boom to get a good space in the local newspaper or magazine to advertise his business
appropriately, again taking the same precautions (visually appealing, relevant information, etc.).
Some drawbacks for newspapers are that there are a great number of them in local newspapers;
particularly free ones because they rely on advertising revenue for their existence. JAsphs 2 years
ago report 5 brilliant - so helpful Empty reply does not make any sense for the end user Submit reply
Cancel SharonGeleta 4 years ago report 5 Fabulous. Write a review Update existing review Submit
review Cancel It's good to leave some feedback. The resources include the exam paper AND mark
scheme. This is plenty of time to complete the assignments but you can purchase additional time for
?60 per month should you need longer to finish the assignments. I believe these results have
occurred because nowadays, people are in a lot more of a rush and so by locating the garage in a
convenient area, one where supplies and customers can access with ease; the business would have a
significant increase in customers. Unlike questionnaires, interviews allow the consumer to consult the
interviewer if a question is difficult to understand. These implications could be financial and social.
In our case, it is crucial for Errol to promote his business as widely as it is possible for him to do, to
thwart other competitors and bring in as many potential customers as he can.
However, based on my results from the tally table, I can say that it showed that people were
interested in location. Consequently, professional primary research can be rather costly. For example,
in an Auto Trader magazine, on a page where more cars in the Harrow area are prominent, this would
be an ideal place for Errol to advertise his service. Too many questions would put off consumers and
result in poorly conducted research. These are both widely recognised and accepted by colleges and
universities throughout the world. Most mechanics use this type of media, and so it is almost
expected. See other similar resources ?0.00 4.60 11 reviews Download Save for later Not quite what
you were looking for. All of their qualifications are to the highest possible standards and seen as an
international standard in knowledge of a subject. Most mechanics use this type of media, and so it is
almost expected. Depicting all his findings in charts (e.g. pie charts) makes things much easier much
easier to understand at the first glance. To exhibit your business’ logo or advert on the sides of buses
would be rather costly; it is only well established nation-wide companies which choose to do this.
Using a questionnaire is also very practical for Errol since he can constrain and tailor the questions to
find out the exact and relevant information he needs for the company. For example, in an Auto
Trader magazine, on a page where more cars in the Harrow area are prominent, this would be an
ideal place for Errol to advertise his service. If they stay in place for a long time, many people can
see them repeatedly so that the message is reinforced continually. JAsphs 2 years ago report 5
brilliant - so helpful Empty reply does not make any sense for the end user Submit reply Cancel
SharonGeleta 4 years ago report 5 Fabulous. This resource hasn't been reviewed yet To ensure quality
for our reviews, only customers who have purchased this resource can review it Report this resource
to let us know if it violates our terms and conditions. See other similar resources ?2.50 (no rating) 0
reviews BUY NOW Save for later Not quite what you were looking for. Errol may also be able to
provide a roadside help service, which he can make evident by displaying the service in text on the
side of his van. On the other hand, people may need a supplementary choice or an opportunity to
express an individual opinion. This is our best pick because it is designed for the new GCSE Business
Studies course, it has practice questions and answers provided as well as examples and case studies.
Since the mid-1990s, there has been a trend among Yellow Pages publishers to add four-color
printing for some advertisements. Unfortunately, this graph is rather unclear and ads a result, it is
hard for me to read and analyse without close inspection. Errol set the issue straight with his family,
and discussed loans with his Bank Manager. Primary research delivers more specific results than
secondary research, which is an especially important consideration when you’re launching a new
product or service. Newspapers allow him to reach a huge number of people in a given geographic
area, and he has the flexibility in deciding the ad size and placement within the newspaper. Once
logged in you can access your course materials, lessons, resources and assignments in your own time.
Businesses could retrieve information about competition and different trends which are coming to
place in today’s society. For this reason, they should either be kept in file folders in a file cabinet, or
kept in boxes that have approximately the dimensions of a hardcover book and placed vertically on a
shelf. This means that he must pay more money for his advert to be more prominent, i.e. be
highlighted, in a bold box, with bigger font and his company logo, etc. Based on my research results
it is evident that most of the public enjoy a colour advert, followed by one with pictures.
Reviews Select overall rating (no rating) Your rating is required to reflect your happiness. He could
pay a good amount when his business is beginning to boom to get a good space in the local
newspaper or magazine to advertise his business appropriately, again taking the same precautions
(visually appealing, relevant information, etc.). Promotion is about communicating with the
customers to tell them what the product is, where they can buy it and how much it will cost. Rather
than spending time looking through the index for a service (which is categorised and may not
contain the words you are looking for), you are able to query the directory with any word, and
related matches will be displayed in order of relevance to your query. Employing a questionnaire as
a technique would be more cost-effective than using posters, due to the costs which are derived
from the amount of colour ink used, paper types, and the size of the overall poster. Our customer
service team will review your report and will be in touch. ?4.99 (no rating) 0 reviews BUY NOW
Save for later ?4.99 (no rating) 0 reviews BUY NOW Save for later Last updated 6 February 2024
Share this Share through email Share through twitter Share through linkedin Share through facebook
Share through pinterest Everything Education Revision Not the right resource. Once he makes these
customers happy, they might know other friends with these cars and, eventually, through word-of-
mouth Errol’s business would gain a respectable image in Harrow, especially among rich car owners.
When an advertisement is printed with a white background, its part of the page does not receive
yellow ink - so the white is actually the natural colour of the paper. Business cards provide the
potential customer with crucial information such as the contact details, and the address of the
garage. Therefore, it is easy to target advertising to the relevant readership group and also to link
advertising to the features in the magazine. Since Errol would want to get the leaflets to people who
drive cars, giving them in the street is not the best idea, even though it is the most practical. The
interviewer would have a pre-set list of questions to ask the interviewee, many of which would allow
them to express their own opinion (open questions). Accompanying some of these explanations will
be various examples of each aspect, all of which are available to Errol to consider for his promotional
campaign. Anyone can study for this certification and there is no need to have any prior knowledge
or experience. Panels may also be asked to give views on new products e.g. before an advertisement
is presented to the general public, it may be viewed by a consumer panel who would put forward
their opinions first. Sales promotions targeted at retailers and wholesale are called trade sales
promotions. Write a review Update existing review Submit review Cancel It's good to leave some
feedback. He could also think about placing it further away from residential areas and nearer to
industrial areas, where is supplies could get in easier without disturbing local residents. With this, he
can then create questionnaires of greater quality in terms of professionalism, relying on the public’s
(or target segment’s) perception of it. Since the mid-1990s, there has been a trend among Yellow
Pages publishers to add four-color printing for some advertisements. Business cards provide the
potential customer with crucial information such as the contact details, and the address of the
garage. Magazines usually have a clear target audience such as teenagers, males, females, car
enthusiasts, etc. See other similar resources ?3.50 (no rating) 0 reviews BUY NOW Save for later
Not quite what you were looking for. Therefore, there is less likelihood of an advertisement being
noticed. The business needs to conduct market research using a variety of techniques to be able to
obtain this data and produce the products and services according to the customer’s wants. Reviews
Select overall rating (no rating) Your rating is required to reflect your happiness. Also, any
information available to Errol is there for other competing businesses. The resources is ideal for use
as ongoing assessment, end of topic assessment or homework. JAsphs 2 years ago report 5 brilliant -
so helpful Empty reply does not make any sense for the end user Submit reply Cancel SharonGeleta
4 years ago report 5 Fabulous. Edexcel Business Studies Revision World GCSE Revision; Business
Studies; Edexcel Business Studies; Edexcel Business Studies; Edexcel Business Studies.
As Errol only needs to attract customers in the area of Harrow, he is able to control the area of
distribution with leaflets. The majority of listings are in plain small black text. Nevertheless, despite
the professional information included on the card, Errol must make sure the actual card is high-
quality, printed out on a quality printer. By enrolling on the Business GCSE with Online Learning
College, students will be able to work through a variety of lessons, assignments and mock
examinations to get ready for their Edexcel exam. Reviews Select overall rating (no rating) Your
rating is required to reflect your happiness. Get this resource as part of a bundle and save up to 17%
A bundle is a package of resources grouped together to teach a particular topic, or a series of lessons,
in one place. Our customer service team will review your report and will be in touch. ?7.00 (no
rating) 0 reviews BUY NOW Save for later ?7.00 (no rating) 0 reviews BUY NOW Save for later
Last updated 14 March 2018 Share this Share through email Share through twitter Share through
linkedin Share through facebook Share through pinterest Allred's Shop 1.92 12 reviews Not the right
resource. Another disadvantage to leaflets would be that leaflets can be given out in the streets,
which means it’s impossible to target a specific segment of the population. This level of quality is
found throughout Edexcel qualifications which help students to progress their careers and education
in order to fulfil their potential. Our customer service team will review your report and will be in
touch. ?5.00 (no rating) 0 reviews BUY NOW Save for later ?5.00 (no rating) 0 reviews BUY NOW
Save for later Last updated 9 August 2018 Share this Share through email Share through twitter
Share through linkedin Share through facebook Share through pinterest willa1 3.00 5 reviews Not
the right resource. It would be particularly efficient in car magazines (e.g. Auto Trader, or any other
local car magazine), because if visually appealing, the reader would find it hard not to be intrigued
and would most probably take a look. Write a review Update existing review Submit review Cancel
It's good to leave some feedback. A questionnaire can be carried out in the street, by telephone, by
post, by e-mail. Empty reply does not make any sense for the end user Submit reply Cancel avi109 4
years ago report 5 Empty reply does not make any sense for the end user Submit reply Cancel
roxanaleticia 4 years ago report 5 Thank you very much for this. He has asked me to help him draw
up a marketing strategy. Conducting his own findings in the Harrow area would cost time and money
and require a large sample to make sure the findings are accurate; but it would help him in the long
run to tune his business into one which meets all his potential customer’s needs. See other similar
resources ?4.99 (no rating) 0 reviews BUY NOW Save for later Not quite what you were looking for.
Colours, writing, formatting, and images must be chose with utmost care, as it must immediately
attract those potential customers. For instance, an image which can be recognised as a car
mechanic’s garage from a leaflet stack without close inspection would be that of; a car with a hood
open and a spanner symbol next to it. He simply has to drive to and from work or to any other
location in Harrow, and potential customers will be able to know of the garage’s presence in their
local area. If you require assistance, do not hesitate to book your free 30-minute introductory session.
Our customer service team will review your report and will be in touch. ?3.50 (no rating) 0 reviews
BUY NOW Save for later ?3.50 (no rating) 0 reviews BUY NOW Save for later Last updated 22
February 2018 Share this Share through email Share through twitter Share through linkedin Share
through facebook Share through pinterest Beth Redman's Shop 3.92 49 reviews Not the right
resource. Edexcel GCSE Business Studies Revision Guide (Gcse. Reviews Select overall rating (no
rating) Your rating is required to reflect your happiness. Therefore, it is easy to target advertising to
the relevant readership group and also to link advertising to the features in the magazine. When
studying for a course with us you are assigned a personal tutor with indepth knowledge and
experience in your chosen subject. Once logged in you can access your course materials, lessons,
resources and assignments in your own time. It is a very basic lesson to introduce students back to
Business after 6 weeks off over the summer and the aim is to do some light revision and cover some
general Buisness topics. This resource hasn't been reviewed yet To ensure quality for our reviews,
only customers who have purchased this resource can review it Report this resource to let us know if
it violates our terms and conditions. She had recently released a book and launched a promotional
campaign, using the title “Doctor”.
This resource hasn't been reviewed yet To ensure quality for our reviews, only customers who have
purchased this resource can review it Report this resource to let us know if it violates our terms and
conditions. Gillian McKeith is the presenter on the show “You Are What You Eat”. Major above-the-
line techniques include TV and radio advertising, print advertising and internet banner ads. It does
not include the cost of sitting the GCSE examination which is booked with the school or exam
centre where this is sat. Another drawback is that this is a quite costly option. This information will
help me advise Errol with his marketing plan. Reviews Select overall rating (no rating) Your rating is
required to reflect your happiness. If they do not rely on the customers to provide them with opinions
and rely on information that the company gains elsewhere, they risk producing services and goods
which are not what consumers want. Tables would present the data neatly, whereas using a chart or
graph would be easily and quickly understood when looked at. See other similar resources ?0.00 5.00
1 review Download Save for later Not quite what you were looking for. Write a review Update
existing review Submit review Cancel It's good to leave some feedback. Mr Turner was keen to aid
Errol undertake this venture, and offered all the information he could give, and was also willing to
sell all his tools and equipment from his garage at a reasonable price. A problem with business cards
would be that it’s hard for Errol to target new customers; he must decide where and when it would
be appropriate to hand them out; e.g. posting them in letterboxes around the neighbourhood, or at
shopping centre car parks, etc. JAsphs 2 years ago report 5 brilliant - so helpful Empty reply does not
make any sense for the end user Submit reply Cancel SharonGeleta 4 years ago report 5 Fabulous.
Unlike questionnaires, interviews allow the consumer to consult the interviewer if a question is
difficult to understand. He must “ration” his capital, as he needs the money to pay back loans and
as much money to fall back on as he can, in case of an incident such as the opening of a rival garage
who appeal more to Errol’s customers. Panels may also be asked to give views on new products e.g.
before an advertisement is presented to the general public, it may be viewed by a consumer panel
who would put forward their opinions first. See other similar resources ?0.00 (no rating) 0 reviews
Download Save for later Not quite what you were looking for. This course is perfect for anyone
looking to gain a GCSE in Business after leaving school or for students that are home schooled.
Empty reply does not make any sense for the end user Submit reply Cancel Report this resource to
let us know if it violates our terms and conditions. Anyone can study for this certification and there
is no need to have any prior knowledge or experience. This type of financial implication is good for
Errol as. It is crucial that a positive and favourable image is attained by the company so that sales
increase. Although the quality and value of the questionnaire response is increased by these
individual opinions, it is more time-consuming and difficult to analyse. Its job is to draw public
attention to goods and services, performed through various types of media already discussed under
the “marketing media” section. By enrolling on the Business GCSE with Online Learning College,
students will be able to work through a variety of lessons, assignments and mock examinations to get
ready for their Edexcel exam. Evidently, this is far easier to complete, and much easier than random
sampling. He would need to be able to construct a set number of questions that would be vital to his
research. These are both widely recognised and accepted by colleges and universities throughout the
world. The internet directory is significantly more advantageous in terms of searching for a service.
A leaflet holds an ample amount of information about the company, such as current special offers,
the goods and services that Errol provides, and the location of his business. If they stay in place for
a long time, many people can see them repeatedly so that the message is reinforced continually. Errol
may also be able to provide a roadside help service, which he can make evident by displaying the
service in text on the side of his van. Our customer service team will review your report and will be
in touch. ?3.50 (no rating) 0 reviews BUY NOW Save for later ?3.50 (no rating) 0 reviews BUY
NOW Save for later Last updated 6 January 2019 Share this Share through email Share through
twitter Share through linkedin Share through facebook Share through pinterest Davestones's Shop
3.25 4 reviews Not the right resource. Our customer service team will review your report and will be
in touch. ?3.50 (no rating) 0 reviews BUY NOW Save for later ?3.50 (no rating) 0 reviews BUY
NOW Save for later Last updated 22 February 2018 Share this Share through email Share through
twitter Share through linkedin Share through facebook Share through pinterest Beth Redman's Shop
3.92 49 reviews Not the right resource. Usually, the back of the newspaper (last few pages) is
dedicated to only advertisements. He must “ration” his capital, as he needs the money to pay back
loans and as much money to fall back on as he can, in case of an incident such as the opening of a
rival garage who appeal more to Errol’s customers. Consequently, professional primary research can
be rather costly. The same tutor marks all of your work as well as being available to answer any
questions you may have throughout your enrolment period. They are ideal because they are cheap
and quick to make and distribute; and their distribution can be controlled to a set perimeter i.e.
Harrow. An adequate amount of information can be put onto the leaflet i.e. contact information,
address, striking and carefully selected images (easily memorable), etc. This means that he must
attain 100% customer satisfaction. Errol set the issue straight with his family, and discussed loans
with his Bank Manager. She had recently released a book and launched a promotional campaign,
using the title “Doctor”. Colours, writing, formatting, and images must be chose with utmost care, as
it must immediately attract those potential customers. With a broad range of business techniques
covered including marketing, operations, finance and human resources, students are exposed to a
number of interesting areas and achieve an internationally recognised qualification upon completion.
Another drawback is that this is a quite costly option. A problem with business cards would be that
it’s hard for Errol to target new customers; he must decide where and when it would be appropriate
to hand them out; e.g. posting them in letterboxes around the neighbourhood, or at shopping centre
car parks, etc. In addition, newspapers are only read once (if at all, in the case of free newspapers),
so the adverts may not be noticed. Our customer service team will review your report and will be in
touch. ?7.00 (no rating) 0 reviews BUY NOW Save for later ?7.00 (no rating) 0 reviews BUY NOW
Save for later Last updated 14 March 2018 Share this Share through email Share through twitter
Share through linkedin Share through facebook Share through pinterest Allred's Shop 1.92 12
reviews Not the right resource. To start up a business, the entrepreneur (risk-bearer who brings
together all the factors of production to start up a business, i.e. Errol) needs. Monthly Harrow
Council magazines are a good opportunity for Errol to make his garage’s presence known. Therefore,
there is less likelihood of an advertisement being noticed. I think this is because nowadays, a great
deal more people are becoming accustomed to using computers on a daily basis. With flyers, Errol is
able to slip them inside monthly free Harrow Council magazines and gain the interest of potential
customers. The ASA believed this rendered the adverts as misleading as the college she attended for
attaining her PhD “was not accredited by any educational authority when she took the course.” This
is a prime example of the ASA’s function, and the article has been attached in the appendices section
at the end of this coursework. The resources is ideal for use as ongoing assessment, end of topic
assessment or homework. All of their qualifications are to the highest possible standards and seen as
an international standard in knowledge of a subject. This is also most efficient as it is cost-effective,
and can be circulated through a variety of mediums, such as clipped inside car magazines and
newsagents. To exhibit your business’ logo or advert on the sides of buses would be rather costly; it
is only well established nation-wide companies which choose to do this. See other similar resources
?4.99 (no rating) 0 reviews BUY NOW Save for later Not quite what you were looking for.