PRESENTADO POR:

PAULA MARTIN
VALENTINA LUQUE
JULIAN CRUZ
NIKE CASE
ALEJANDRA OVIEDO

ORGANIZATIONAL
KNOWLEDGE
STRATEGIC MANAGEMENT
 NIKE CASE

CONTENS
SUMMARY (HISTORY,
BACKGROUND, IDENTIFICATION OF
THE PROBLEM).
EFE MATRIX, EFI MATRIX
COMPETITIVE PROFILE MATRIX
SWOT
SWOT MATRIX
 NIKE CASE

HISTORY
Nike is a global leader in the sports
industry, particularly in soccer.
With a focus on innovation,
performance, and design, Nike has
become an iconic brand in sports.
The company has established strategic
partnerships with top players and teams
worldwide.
Nike's presence at the FIFA World Cup
2010 in South Africa showcased its
commitment to being a leading brand in
the sport's biggest event.
NIKE AT THE 2010 WORLD
NIKE CASE

CUP IN SOUTH AFRICA

 PROBLEM
NIKE CASE

IDENTIFICATION

Nike competes directly with Adidas, the official sponsor of

the 2010 FIFA World Cup. This limits their advertising
opportunities, but Nike can stand out by leveraging their
organizational knowledge and innovation. Developing
customized offers for players will give them a competitive
advantage.
 EFE MATRIX
Weight Weighted
Opportunities Rating
(Industry) Weight

1 Worldwide popularity of soccer 0.09 3 0.27

2 Increased interest in soccer in emerging markets 0.08 2 0.16

3 Intense competition in the sports footwear industry 0.05 4 0.2

4 Player and team sponsorship opportunities 0.07 4 0.28

5 The impact of advertising and marketing during the World Cup 0.08 3 0.24

6 Innovations in sports technology. 0.02 2 0.04

7 Influence of style and fashion trends. 0.03 1 0.03

Weight Weighted
Threats Rating
(Industry) Weight

1 Other companies make use of new technologies to achieve greater efficiency in their operations. 0.09 3 0.27

In such a competitive market, it is almost inevitable that there will be disputes over certain patented
2 0.02 2 0.04
products.

3 Tax increase in the country where the brand is positioned 0.02 2 0.04

4 Growth in per capita GDP. 0.01 3 0.03

5 Counterfeit replicas of the brand can cause economic damage. 0.15 4 0.6

6 Smuggling of garments causes economic harm to the brand. 0.2 3 0.6

7 Constant launch of new products by the competition. 0.09 3 0.27

1 3.07
 EFI MATRIX
Weight Weighted
Strengths Rating
(Industry) Weight

1 Strong presence in the sportswear and footwear market. 0.13 4 0.52

2 Association with renowned teams and players. 0.08 4 0.32

3 Innovation in product design and technology. 0.1 3 0.3

4 Extensive experience in international sports events. 0.06 4 0.24

5 Ability to launch large-scale advertising campaigns 0.07 4 0.28

6 Knowledge of the preferences and needs of football fans. 0.09 4 0.36

7 Established distribution networks worldwide. 0.08 3 0.24

Weight Weighted
Weaknesses Rating
(Industry) Weight

1 Dependence on external suppliers. 0.07 2 0.14

2 Criticism for poor working conditions in their factories. 0.04 1 0.04

3 Limitations in production and distribution. 0.04 2 0.08

4 Risk of execution due to lack of internal communication. 0.03 1 0.03

5 Manufacturing defects in their products. 0.1 2 0.2

6 Lack of product diversification. 0.08 1 0.08

7 Failure to be an environmentally-friendly brand. 0.03 1 0.03

1 2.86
 NIKE CASE

COMPETITIVE PROFILE MATRIX

THE STRONGER COMPETITOR IS ADIDAS

NIKE ADIDAS PUMA UNDER

AMOUR
3.67 4 2.3 1.84
 NIKE CASE

SWOT MATRIX
1. Strong presence in 3. Innovation in 5. Knowledge of the
the sportswear and product design and preferences and
footwear market technology needs of football fans

2. Association with 4. Ability to launch 6. Established

renowned teams and large-scale distribution networks
players. advertising worldwide
campaigns
THANK YOU!