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Hollywood-VSL Outline

The document outlines the structure of a marketing presentation, including an introduction to pique the audience's interest, defining a problem they face and eliciting empathy, presenting a solution to that problem, and offering a product or service to implement the solution. Sections include highlighting benefits, curiosities, and authority; naming and explaining the problem; assuring the problem can be fixed; detailing specifically how the product solves it; and making a risk-free, time-sensitive offer at a reasonable price point.

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cole
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553 views4 pages

Hollywood-VSL Outline

The document outlines the structure of a marketing presentation, including an introduction to pique the audience's interest, defining a problem they face and eliciting empathy, presenting a solution to that problem, and offering a product or service to implement the solution. Sections include highlighting benefits, curiosities, and authority; naming and explaining the problem; assuring the problem can be fixed; detailing specifically how the product solves it; and making a risk-free, time-sensitive offer at a reasonable price point.

Uploaded by

cole
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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— Introduction —

1. Why should I be watching? (Curious Question / Miraculous Outcome)

2. Big Promise (In this video you’re going to discover how to…)

3. Benefits (This will allow you to feel…)

4. Fascinations (You’re also going to find out…)

5. Open Loop (It all because of one little-known secret, that if you know
it…)

●
6. Authority (First, allow me to introduce myself…)

— Problem —

1. Name the problem (See, it’s not because of X, it’s actually because of
Y…)

2. Why their pain needs to be fixed (You need to get control over X,
because if you don’t…)

3. Empathy (Listen, I know what you’re going through is difficult. I’ve been
there myself…)

4. Aggravation (Not to mention, this problem makes you feel X and robs
you of Y…)

5. Proof (In fact, according to X…)

6. Negative future pacing (And if you don’t address this problem, it only
gets worse…)

— Solution —
1. Tell them it will be ok (Yet there’s good news, there’s a simple way to
fix it…)

2. How they can fix their problem (All you need to do is…)

3. Why other solutions haven’t worked (Yet I must warn you, not all ways
of doing this fix your problem)

4. What the solution is specifically (Lock and Key — you need a solution
that will do X and Y)

5. Proof your solution works (And the data backs this up…)

6. Testimonials

— Offer —

1. Why your product will fix it (That’s why I set out to create my own
product, that won’t have those problems)

2. Name your offer (Introducing…)

●
3. Define it in literal terms (This is the ONLY product of its kind that…)

4. Price Anchors (People have said they would gladly pay X, but don’t
worry, you’re not going to be paying that…)

5. Pricing (Instead, I just ask for the simple, one-time fee of…)

6. Guarantee (And unlike other products, this product WORKS. And to


back up everything you’ve learned in today’s video, I am making today’s
purchase risk-free…)

7. Scarcity (But this offer won’t be available forever…)

8. Urgency (And you must act NOW…)

9. Call-To-Action (Look below this video right now…)

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