Journal of Advanced Research in Social Sciences

ISSN 2538-919X

Human Intelligence versus AI: Implications for Emotional Aspects

of Human Communication

Omafume Oritsegbemi

School of Media and Communication, Pan-Atlantic University, Nigeria

ARTICLE INFO ABSTRACT

Keywords: The affective computing approach of artificial intelligence has made it

artificial Intelligence, possible for machines to not only think, behave and communicate like
human intelligence, humans, but to also emote like humans. This dimension of AI is
human emotion, substituting human capacities due to its benefits in diverse spheres of
human communication life. While studies abound in the comparison between AI and human
intelligence in terms of their cognitive capacities, very few have focused
on the emotional aspect. This study therefore, utilized secondary data by
reviewing empirical studies to examine the implications of AI in the
emotional aspects of human communication. The study is anchored on
basic emotion theory and technological determinism which enunciate
the fundamentals of emotional AI and its effects. The paper argues that
the complexity and subjectivity of human intelligence and emotion
cannot be adequately replicated by AI as it lacks innate emotion and the
ability to understand abstracts. It recommends media literacy skills for
users and ethical guidance for technological companies designing AI to
ensure it is less detrimental to human and the society.

1. Introduction
The defining characteristic of human as intelligent and emotional being has been challenged
by the increasing development of Artificial Intelligence (AI). Machines and robots are
designed with algorithms to behave and act like humans. AI has brought to reality things that
were once considered fiction including self-driving cars, chess playing computers, chat-box,
Natural Language Processing (Ambekar & Kumar, 2018; Magapu & Vaddiparty, 2018), and
many other intelligent machines. AI is increasingly substituting human capacities (Ali, 2018;
Sinha & Pathak, 2019). It comprises of programs that are designed to perform varied tasks to
make life easier (Bakola et al, 2022). Thus, many organisations have relied on it for different
roles (Magapu & Vaddiparty, 2019). This has generated scholarly debate on whether AI will
eventually take the place of humans. This argument particularly stem from the high level
computational capacity of AI in terms of speed and accuracy (Olivier, 2017) and the adoption
of AI in many facets of the economy (Ali, 2019; Korteling, 2019). Though, there is the school
of thought that AI is dependent on human intelligence and is only a product of human
collective effort (Ambekar & Kumar, 2018; Dong et al., 2020).
Nevertheless, growing advancement in technologies has made it possible for AI to not only
behave like humans (Guzman & Lewis, 2019), but also to elicit emotions, recognize
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Corresponding author E-mail address: [email protected]

Cite this article as:

Oritsegbemi, O. (2023). Human Intelligence versus AI: Implications for Emotional Aspects of Human Communication. Journal of
Advanced Research in Social Sciences, 6(2): 76-85. https://doi.org/10.33422/jarss.v6i2.1005
© The Author(s). 2023 Open Access. This article is distributed under the terms of the Creative Commons Attribution 4.0 International License,
which permits unrestricted use, distribution, and redistribution in any medium, provided that the original author(s) and source are credited.
 Journal of Advanced Research in Social Sciences, 6(2): 76-85, 2023

emotions, and stimulate emotions in humans (Weber-Guslar, 2021). According to Olivier

(2017), AI has transcended from calculating, thinking machines to affectionate machines.
These include virtual personal assistants such as Siri on Apple devices, Amazon’s Alexa,
humanoid robot such as Hanson’s Sophia, machine translation of human languages, chat-box,
etc. (Ali, 2018; Magapu & Vaddiparty, 2019). Before these developments, there were
emoticons, gifs and other features of internet devices to covey human feelings (Maritinez-
Miranda & Aldea, 2005). This indicates the inclusion of emotional aspect of human in AI
(Maritinez-Miranda & Aldea, 2005). This aspect of AI can be described as affective
computing approach of AI, or emotion AI (Weber-Guslar, 2021; Starl & Hoey, 2021). It is
characterised by its ability to recognise and adapt human emotions through non-verbal cues
such as facial expressions, body language, voice tone and speech fluctuations (Bakola et al.,
2018; Sethumadhavan & Phisuthikul, 2019). Most sectors of the society such as health,
security, business and commerce are largely depending on emotion detection and analysis of
AI for their activities (Magapu & Vaddiparty, 2019).
However, Sheutz (2011) opines that the benefits AI offers to humans are not without
consequences. Some of the AI technologies are designed in a way that it is difficult to tell
whether one is communicating with human or robot. There is therefore need for the review of
emotional AI and its implications in communication particularly the emotional aspect of
human communication. While literatures abound on the comparison of human intelligence
and AI in terms of their cognitive capacities (Ambekar & Kumar, 2018; Dong et al, 2019;
Wang, 2019), only few have made comparison on the affective dimension (Martinez &
Aldea, 2005; Olivia, 2017). This study therefore, joins in the conversation by examining the
implications of AI on the emotional aspects of human communication.

2. Conceptual Review

2.1. Human Intelligence and Artificial Intelligence

The concepts of human intelligence and artificial intelligence have spur contention in diverse
fields of study with scholars trying to distinguish between “intelligence” in terms of the
general sense of the word; “human intelligence” as a product of humans; and “artificial
intelligence” which is attributed to machines. While there is consensus on the differences
between human intelligence and AI, there seems to be no clear dissimilarity between the
definitions provided for human intelligence and intelligence in itself. Korteling et al (2021)
consider human intelligence as the “real” form of intelligence while Sinha and Pathak (2019)
describe it as “natural intelligence”. This is already implicitly expressed by the other type of
intelligence termed “artificial intelligence” as though it is not entirely real (Ambekar &
Kumar, 2018). However, Korteling et al (2021) opine that intelligence is not exclusive to
human capacities; but a matter of information and computation, independent of its physical
substrate. They did not consider that the idea behind AI is drawn from human intelligence
(Sinha & Pathak, 2019). This paper however, is focused on human intelligence and AI.
Colom et al. (2010) define intelligence as a general mental ability of reasoning, problem
solving, and learning. Wang (2019) states that intelligence is the capacity to process
information in order to adapt to an environment. These descriptions of intelligence
fundamentally explain the cognitive capacity of humans. Therefore, intelligence is essentially
a product of humans (Colom et al., 2010). Humans are rational beings with innate mental
ability which makes them higher class of beings compared to animals. Human intelligence
enables individuals to understand and undertake complex tasks in order to respond to the
society. This includes perception, communication, memorisation, and information (Colom et

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al., 2010). It is with inborn intelligence that individuals can understand abstracts that are not
perceptible to the senses (Ambekar & Kumar, 2018). Thus, Sinha and Pathak (2019) opine
that human intelligence is the quality of the human mind that advances in accordance with
one’s experiences, situations and other unpredictable circumstances.
Most definitions of AI suggest that it is aimed at imitating human intelligence, though with
greater efficiency to implement complex tasks. Wang (2019) describes AI as computer
system that functions and operates like the human mind. Similarly, Maritinez-Miranda and
Aldea (2005) assert that AI is the simulation of human intelligence, designed to perform
complex tasks by producing intelligent responses. Korteling et al (2021) opine that AI is non-
biological capacity to effectively achieve complex goals. This current study projects the
definition of Dong et al (2020) who assert that AI is the simulation, extension and expansion
of some parts of human intelligence with the provision of big data technology and the
internet. “Some part of human intelligence” implies that AI cannot completely replicate
human intelligence. Ambekar and Kumar (2018) and Dong et al (2020) believe that AI can
never function independently as it remains a tool for human and functions within the scope of
human control.
It is notable to state that AI has made human activities easier in many ways. The ‘extension
and expansion” of parts of human intelligence as asserted by Dong et al (2020) implies a
greater level of productivity by AI technologies. According to Bakola et al (2022), despite
their dissimilarities, AI complements human intelligence. AI executes several tasks with high
level of productivity, precision and accuracy (Magapu & Vaddiparty, 2019). Consequently,
many organisations and individuals are utilising AI in their daily activities. Magapu and
Vaddiparty (2019) note that since 1970s when research on AI begun, AI has manifested in
several forms. It is in laptops, smartphones, televisions, and refrigerators before the
emergence of well-known inventions such as Siri, Alexa and Google Assistant. Therefore, it
can be stated AI technologies have become ubiquitous in today’s world and consciously or
unconsciously humans rely on them for ease, cognitive thinking and quicker results.

2.2. Differences between Human Intelligence and Artificial Intelligence

1. Human intelligence is inherent while AI is programmed by data. Thus, while humans
utilise their natural abilities to learn and apply what they have learnt with logic and
judgement, AI completely rely on algorithms, i.e. step-by-step instructions on how to
fulfil a task (Weber-Gulsar, 2021). As a result, AI can only perform limited tasks
(Ambekar & Kumar, 2018) as its level of functionality is dependent on the amount of
data with which it was programmed.
2. Human choices can be subjective. Human intelligence can be influenced by intuition
(Kavalki, 2019) and personal experiences. The consequence of this is that not all
human actions can be predicted. AI on the other hand, functions in accordance with a
systematised programme, and handle situations without being bias (Sinha & Pathak,
2019).
3. AI is accurate (Ambekar & Kumar, 2018; Sinha & Pathak, 2019). Therefore, it is
better at convergent thinking such as rule-based games, calculations, memorising,
processing and analysis (Bakola et al., 2022). Conversely, human intelligence thrives
on divergent thinking. Human intelligence is capable of adjusting to situations,
improvising (Ambekar & Kumar, 2018), and drawing inferences (Ali, 2018).
4. The human mind is not as fast as AI. AI can think much faster – having access to
information a million times quicker than the human mind (Ali, 2018).

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5. Human intelligence is the creation of God, while AI is the product of humans. Human
intelligence is responsible for the development, utilisation, and control of AI.
Therefore, it can be regarded as the source of AI (Ambekar & Kumar, 2018; Sinha &
Pathak, 2019).

2.3. Emotional Aspect of Human Communication

Human is both an emotional and intelligent being. Though these two aspects are distinctive,
they are in many ways intertwined. Cabanac (2002) defines emotion as a psychological
experience of stimulus or event that occurs either in the environment, within the body, or
completely psychological. He notes that the type of emotion experienced is determined by the
stimulus which can be a product of one’s imagination or perception. For example the odour
of a meal or the sound of a predator may elicit certain emotion. One may feel disgusted if the
meal has a foul smell or experience fear when they feel threatened. The question here is how
can an individual tell that he/she is being threatened to respond according? The In
psychology, emotion is often defined as a complex state of feelings that results in mental and
physical changes which influence thoughts and behaviours (Kovalkova, 2019). Hence, the
human physiology and intelligence controls emotions. This answer is that behavioural
reaction of fear and disgust are result of the cognitive and physiological interpretation of
being threatened or irritated.
Clearly, there is connection between human intelligence and human emotion. Emotions have
both physiological and cognitive elements (Chursinova & Stebelska, 2021; Kovalkova,
2019). In fact, scientists have concluded that effective functioning of human intelligence is
unrealizable without emotions (Chursinova & Stebelska, 2021). The connection between
emotion and human physiology is evident in bodily changes associated with emotion such as
heart palpitations and sweaty palms. The cognitive connection is seen in how part of human
nervous system controls some emotions. For example, the amygdala triggers fear and other
emotions (Simic et al., 2021). It has also been observed that emotions are based on personal
experiences of similar situation (Simic et al., 2021) which indicate the relationship between
emotion and memory. Conclusively, emotion is a compound phenomenon consisting of
physiological, phenomenological, behavioural, and mental components (Starl & Hoey, 2021).
Emotion is an integral part of human life (Kovalvoka, 2019). It plays a vital role in human
activities including decision-making, self-assessment, and communication (Bakola, et al.,
2022; Kavakli, 2019; Martinez-Miranda & Aldea, 2005). Human communication is both a
logical and emotional phenomenon. The communication process involves empathy as an
indispensable element (Chursinova & Stebelska, 2021). Suffice to say, we do not
communicate only logical constructive thoughts, we also communicate our feelings. Emotion
promotes better adaption to the external environment; deepens communication between
people; performs motivational role and serves as a form of assessment of reality (Chursinova
& Stebelska, 2021).
Hendrix and Morrison (2020) note that emotions affect communication in terms of how
individuals use communicatory cues such as word choice, volume, tone, rate of speech, facial
expression, and physical movement to express themselves. According to them, these cues
provide deeper insight in communication that spoken words might not convey. For example,
someone speaking with a high tone and a smile on the face indicates he/she is interested in
the subject than someone speaking with a flat tone and a straight face. Our ability to interpret
others’ emotions helps to contextualise message, and decreases the chance of
misunderstandings (Hendrix & Morrison, 2020). This ability is regarded as emotional
intelligence. With high emotional intelligence, individuals can express their feelings

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accurately, recognize and evaluate the emotions of others, control their emotions and adjust
better (Bakola, 2022). Consequently, human intelligence is not enough to interact in society.
Kavakli (2019) examined the ways in which emotions are functional at intrapersonal level,
interpersonal level and group level of communication. This will be discussed in subsequent
paragraphs. At intrapersonal level, emotion helps in processing information swiftly.
Individuals might have to think for a long time if there was no emotion. For example, people
are guided by intuition to take certain actions. Emotion also facilitates individual’s memory.
Some memories stay longer in the human mind because of the emotions that are associated
with them. Also, emotion guides future behaviours of an individual. The kind of emotional
experience one gets in certain circumstances, would prepare the person for future
occurrences.
At interpersonal level, emotions help us to establish and maintain relationships. It is also used
for affiliation, social distancing and social referencing (Kavakli, 2019). Emotions can be
expressed verbally through words, and non-verbally through body language, facial
expression, tone and postures. These serve as signals to both parties in interpersonal
communication. Individuals get to understand each other’s thoughts and beliefs through the
emotions expressed and experienced. People become more intimate and develop a sense of
affiliation when they share similar emotions. With regards to social referencing, people can
draw inferences from the emotions of others to understand certain situations. For example,
babies may not be able to tell a good or bad situation, they laugh when others laugh with
them. More so, emotions lead to social distancing. When people express negative emotions
such as anger, it is natural for others to avoid them.
The function of affiliation and social distancing is also evident in group communication
(Kavakli, 2019). Affiliation manifest when a group wins or loses; certain emotion pass across
the group members. When group members experience certain kinds of emotions together,
their bond becomes strengthened. Likewise, individuals who feel rejected, unrecognised or
intimidated in a group tend to communicate less and isolate themselves than those who feel
motivated.

3. Theoretical Framework

3.1. Theory of Basic Emotions

The basic emotion theory is attributed to a Psychologist, Paul Ekman (Kovalkova, 2019; Starl
& Hoey, 2021). In 1972, Ekman suggested that there are six basic emotions: fear, disgust,
anger, surprise, happiness and sadness (Kovalkova, 2019; Gu et al., 2019). In 1999, he
expanded his list to include embarrassment, excitement, contempt, shame, pride, satisfaction
and amusement (Kovalkova, 2019). Although there is no consensus on the precise number of
basic emotions, the theory is widely accepted by Psychologists (Kovalkova, 2019;
Piorkowska & Wrobel, 2017). The theory posits that humans have limited number of
emotions that are biologically and psychologically basic and manifest in an organised
reoccurring pattern of associated behavioural components (Gu et al., 2019). These emotions
are universal, legible, and difficult to falsify (Starl & Hoey, 2021). By universality, the theory
suggests that the basic emotions are universally recognised and expressed across all human
races and culture (Kovalkova, 2019; Maritinez-miranda & Aldea, 2005).
This theory provides a framework for this study as it is through its propositions that the
emotional aspects of human was introduced in AI. Starl and Hoey (2021) note that facial
analysis technologies and part of affective computing that involves the analysis of bio-signals

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such as heart rate are designed around the propositions of basic emotion theory.
Consequently, the theory supports the reality of emotional AI. Since human emotions are
legible and universal, it means physiological signals can be read and interpreted correctly by
AI.
However, some scholars have argued that not all emotions can be encoded through bio-
physical activities (Chursinova & Stebelska, 2021; Kovalkova, 2019). Other scholars have
critiqued the generalisation of basic emotion theory stating that there are more variables to
facial expression depending on the context than what the common view allows (Feldmannn,
2017 as cited in Starl & Hoey, 2021; Sethumadhavan & Phisuthikul, 2019). Sethumadhavan
and Phisuthikul (2019) argue that emotion is not a discrete state indicated by a static facial
expression – rather, emotion is contextual. Piorkowska and Wrobel (2017) opine that vocal
and facial emotional signals may not effectively convey the precise feeling of an individual
because emotion is largely influenced by social context. E.g. smiling or laughing is not
always associated with being happy but may also indicate confusion or embarrassment.
Likewise, it was discovered that disgust and anger share similar wrinkled nose, while fear and
surprise share raised eyebrows (Gu et al., 2019).
Furthermore, Chursinova and Stebelska (2021) note that though the basic emotions maybe
experienced by all individuals, the dynamics and intensities vary. People react to situations
with different level of intensity. For example, the Japanese are quite conservative; they will
not express their feelings as luridly as the Americans. Additionally, they pointed out that
human emotions are usually expressed in mixed form. Someone can be angry and disgust at
the same time. Therefore, emotions are subject to different social contexts and related to
personal attitude to the environment. The implication of this is that AI may not be able to
adequately detect or respond to human emotion because of the subjectivity of how it is
expressed.

3.2. Technological Determinism

The idea of technological determinism dates back to the 20th century, and is attributed to
Thorstein Veblen (Hauer, 2017). Technological determinism highlights the influence of
technology in societal changes. It proposes that the technology is the main determinant of
societal transformation. Therefore, the development of new technologies and innovations
would result to inevitable changes and adjustments in social structures, cultural values and
systems (Hauer, 2017). In other words, as technology advances, society tends to follow the
technological trend. The thoughts of Marshall McLuhan are closely associated with
technological determinism as he believes that new communication technologies will shape
the way humans communicate. According to McLuhan and McLuhan (1988), “we shape our
tools and our tools shape us”. McLuhan believes that media technologies are extension of
human. This can be applied to AI; which in this case can be describes as an extension of
human intelligence and human emotions.
This theory serves as a theoretical basis for this work because it explains the powerful effect
of AI both on the users and the society at large. AI is a significant driver of societal change. It
has revolutionised human society in many ways. As previously indicated, AI has led to
human dependence on technologies for execution of tasks, communication, and emotional
support (Magapu & Vaddiparty, 2019; Weber-Guslar, 2021). Furthermore, AI has
transcended beyond merely conveying message to altering how people interact and access
information. In fact, AI has transformed the conceptualisation of communication as a human
process mediated by technology. According to Guzman & Lewis (2019), the gulf between
communication and AI is narrowing as a result of AI technologies designed to function as

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“communicators”. They note that though the content of the message we share have not
changed, the means of sharing it has revolutionised our communication pattern as well as our
relationships.

4. Artificial Intelligence and Implications for Emotional Aspects of Human

Communication
One of the implications of emotional AI is that it improves human-machine relationships.
Weber-Guslar (2021) argues that the bond between humans and machines is beneficial to
human emotion as it provides alternative interpersonal relationship where such is lacking. For
example, she notes that due to social distancing during the lockdown in 2020, there were
limited interpersonal interactions which could lead to boredom and depression. As a result,
many people depended on Replika, a natural language application which was used as AI
companion. Also highlighting the benefit of AI at the interpersonal level of communication,
Bakola et al (2022) note that AI, particularly social robots can function as social mediators
between children and teachers by creating controlled environments aimed at reducing
negative emotions such as anxiety that can be caused by typical social settings. This is most
helpful to children with Autism Spectrum Disorder (ASD) and Attention-
Deficit/Hyperactivity Disorder (ADHD). Furthermore, playing with social robots facilitates
positive emotions and encourages children to interact freely, promotes sociality, and reduces
social isolation.
However, Scheutz (2011) asserts that any potential good that AI offers cannot be discussed
without a potential harmful consequence. He opines that human-machine relationships lead to
human dependence on machine for affection which will adversely affect human to human
interactions. For example, emotional reliance on robots will impact negatively on the
emotional aspect of interpersonal communication as it will diminish trust among individuals
(Scheutz, 2011). People will begin to divert their attention to robotics and share deep feelings
with them. Unfortunately, AI/robotics lacks some level of self-governing (Ambekar &
Kumar, 2018). They will be able to manipulate individuals in ways that other humans would
not (Scheutz, 2010). Olivier (2017) highlights the perspective of “ethics of care” which he
stated was formulated by Gilligan Carol (1982). It is the combination of rule-oriented ethical
approach and care-oriented approach. Olivier (2017) argues that AI lacks this combination of
affection and ethical sense. In line with this thought, Ambekar and Kumar (2018) opine that
AI does not take any responsibility and requires some level of supervision.
Nevertheless, there are robotics/AI technologies that improve the emotional aspects of human
communication at group levels (i.e., interaction with other humans). Examples are Paro and
Pepper. These social robots are mostly used in special homes to improve the wellbeing of
patients. Pepper, a therapy robot is about the size of a toddler; it is proficient in small talks,
jokes, and invites people to dance (Weber-Guslar, 2021). Such robotics can improve team
bonding and become a source of excitement and entertainment for a group. Rather than being
the communicating partner, it can be like a point of convergence for which conversation is
formulated in a group. It can also create good mood among group members.
Emotional AI also facilitates positive emotions in formal settings (Hohenstein et al., 2023). It
eases the pressure and anxieties associated with formal communication. According to
Makhluf (2021) one of the biggest challenges of sales professionals is establishing good
rapport with customers. This is because of the need to maintain high level of professionalism.
He asserts that emotional AI helps organisations in this regards by recognising subtle
emotions through massive real-world set of data that a human may overlook. It can tell
whether a customer is satisfied or not and projects organisations to be perceived as

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empathetic by their prospects. Virtual assistants help in effective delivery of customer

service, thereby improving sales and customer satisfaction (Magapu & Vaddiparty, 2019).
Beyond customer service, text-based smart replies are also useful in formal communication.
Smart replies provide different probable options of responses thereby relieving one of the
considerations of what to say and the best way to say it. In their research, Hohenstein et al
(2023) discovered that as people use these smart responses, their communication partners
have more positive attitude towards them (Hohenstein et al., 2023).
However, their study also revealed that some individuals can perceive when their partners use
smart replies. The more partners are perceived to use smart replies, the less cooperative they
are rated and less affiliation they feel towards them. Hence, there is a difference between the
reality and how it is perceived. The problem there is that AI alters how people communicate.
People will lose their unique communication style, personal expression, emotional aspect of
their language and become homogenous if they rely on AI (Hohenstein et al, 2023).
Furthermore, AI facilitates real-time language translation. AI is better at transcribing; it has
also made language learning easier through word processors, spelling and grammar checkers
(Ali, 2018). For example, Google Translate has the most amount of language built into it. It
has an interpreter mode that can translate conversations in native languages (Magapu &
Vaddiparty, 2019). This will impact positively on interpersonal and group communication.
Individuals will feel more appreciated and have a sense of belonging when they can be easily
understood by their communication partners despite cultural barriers.
Nonetheless, AI is incapable of feeling and experiencing the world as humans do. Humans
are significantly better at social interactions because they can process abstract data, are
sensitive to the emotions of others, and have free association (Bakola et al., 2022).
Conversely, AI does not have innate intelligence and lacks personal experiences. This is what
Chursivona and Stebelska (2021) refer to as qualia. It is the subjective experience of a person
that is closely related to his/her sense of reality. AI does not have personal stories that every
human is privy to (Olivier, 2017). Hence, AI perception of reality is different from humans.
Though it may recognise emotions and respond to them, it can only function specifically to
the domain it was designed for (Maritinez-Miranda & Aldea, 2005). There is therefore a limit
to empathetic side of AI. This paper questions the extent to which AI can relate at social
level. How can AI truly understand what it means to grieve? Therefore, complete dependence
on AI will eventually lead to emotional void as it only has unilateral access to certain
information.

5. Conclusion
This paper reveals the positive and negative impacts of AI on the emotional aspects of human
communication. Some of the affective advantages presented by AI in communication include
the provision of alternative interpersonal relationship in situations where it is absent, decrease
of social isolation, improvement of team bonding and the reduction of work-related anxieties.
However, it also presents some undesirable impacts such as emotional dependence on
machine, loss of individual unique personal style of expression, and its lack of innate
emotion, personal experiences and self-governance.
Therefore, the paper concludes that the sovereignty of God is seen in the complexity of
human intelligence which science cannot completely understand. This is why science may
not be able to accurately interpret why people act the way they do, or express certain
emotions in certain circumstances. No technological device made by man, can effectively
replicate the creativity of God in terms of human intelligence and emotions. Man still remains
the higher class of being. The introduction of emotional AI which recognises and stimulates

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human emotions does not take the place of interpersonal communication. Hence, AI will
continually depend on human intelligence for expansion, modification and control.

6. Recommendations
The overwhelming presence of AI is capable of beclouding individuals from critically
examining what they are interfacing with. This paper recommends the acquisition of media
literacy which will enable individuals become abreast with current technological
advancements. This will prevent individuals from being taken unaware by the influence of
AI. Also, technological organisations need to be ethically guided in designing algorithms that
is beneficial to human and not otherwise.

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