ABC
as@[Link] Behance- [Link] LinkedIn - [Link]
EDUCATION
BDes in graphic and communication design, Aug 2019 – May 2023
AURO University, India CGPA – 7.61
Dean’s List Awardee for Academic Excellence
Relevant Courses: Statistics, Marketing, Consumer behavior
RESEARCH PROJECTS AND CONFERENCES
● 16th NASMEI Great Lakes Conference: Presented a research paper at the 16th NASMEI Great Lakes Conference
onthe Rise in Consumption of Indie Music in India. Conducted qualitative research for the project which led to
resultshighlighting the key reasons for rise of independent artists in the Indian music industry
● Case Study, Ivey Publishing: A. Kumar, M. Khurana, P. Mallipudi, S. Uppal, S. Nayak & R
WORK EXPERIENCE
Startup, Co-Founder, XYZ, women's casual wear apparel brand, India Jan 2023 - Present
Conceptualized and executed the business Idea, Including branding
Collaborated with designers and managing production, logistics and sales personnel, expanding the
brand to 160 plus counters.
Oversaw social media campaigns, enhanced brand visibility through strategic participation in textile
fairs like CMAI, and created visuals for various platforms and marketing materials.
Graphic design Intern, GEMIUS-Marketing agency, Surat Feb 2022 – July 2022
Executed creative designs for social media, events, websites,
Developed and analyzed metrics for impactful emails and other digital campaigns, such as
collaborating with influencers and generating cross-platform interactions and engagements.
Social Media Intern, HP Textile Pvt. Ltd. - Apparel company, Surat 2019-2020
Initiated innovative catalogue launches through social media and enhanced online brand presence
through strategic e-commerce creatives.
KEY ACADEMIC PROJECTS
Transport system rebranding – BRTS (SURAT) 2019– 2023
Transformed public transport system BRTS with user centric enhancements: intuitive signages,
user friendly maps, easy to follow instructions and visually appealing aesthetics.
Bells and Whistles - UI/UX Mobile application
Conceptualized and built an e-shopping mobile app using UI/UX, for home textiles, facilitating
real-time interaction between interior designers and customers
Thesis project – Integration of Indian art and craft in communication design
Rebranded “Active Hands” – a DIY Indian crafts kit for kids, and conducted study of four diverse
traditional artforms analyzing its language, illustrations and communication potential and
CERTIFICATIONS AND COURSES
Darden school of Business - University of Virginia 2023
Essential Excel Features & Functions for Marketing Analytics,Udemy 2023
Introduction to Modern Marketing Analytics, Udemy 2023
LEADERSHIP & COMMUNITY WORK
Successfully led and managed a student newspaper, overseeing the presentation of upcoming 2023
events, students work and illustrations, showcasing excellent organizational and managing skills
Mentoring underprivileged school children, Pathshala (NGO) 2019-
Present
SKILLS
Dance- Professionally Trained in Indian Classical Dance- KATHAK for 4 years 2009-2013
Technical – Ms Office, AI- Adobe Illustrator, PS- Photoshop, AE- Adobe After Effects, Id- Adobe
InDesign, Procreate app, Mailchimp (CRM tool)
Languages – English, Hindi, Gujarati
