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Management and Marketing Dimensions Analysis

The document outlines various dimensions of management and assigns each dimension a weight and score. The weight ranges from 0.01 to 0.09 and represents the relative importance of each dimension. The score ranges from 1 to 5 and represents how important each dimension is, with 1 being very not important and 5 being very important. It then calculates a total weight for each dimension by multiplying weight and score.

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Tahir
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0% found this document useful (0 votes)
58 views17 pages

Management and Marketing Dimensions Analysis

The document outlines various dimensions of management and assigns each dimension a weight and score. The weight ranges from 0.01 to 0.09 and represents the relative importance of each dimension. The score ranges from 1 to 5 and represents how important each dimension is, with 1 being very not important and 5 being very important. It then calculates a total weight for each dimension by multiplying weight and score.

Uploaded by

Tahir
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as XLSX, PDF, TXT or read online on Scribd

Management

Dimemsions Weight Score Total Weight


Planning
forecasting 0.02 4 0.08
establishing objectives 0.01 5 0.05
developing policies 0.03 2 0.06
devising strategies 0.01 1 0.01
Organizing
organizational design 0.02 4 0.08
job specialization 0.04 3 0.12
job descriptions 0.02 2 0.04
span of control 0.04 4 0.16
coordination 0.04 1 0.04
job design 0.01 5 0.05
and job analysis 0.02 3 0.06
Motivating
leadership 0.01 4 0.04
communication 0.04 5 0.2
work groups 0.03 3 0.09
behavior modification 0.03 4 0.12
delegation of authority 0.04 2 0.08
job enrichment 0.04 1 0.04
job satisfaction 0.03 1 0.03
needs fulfillment 0.04 4 0.16
organizational change 0.01 3 0.03
employee morale 0.01 2 0.02
managerial morale 0.01 5 0.05
Staffing
wage and salary administration 0.02 2 0.04
employee benefits 0.03 3 0.09
interviewing 0.04 4 0.16
hiring 0.04 1 0.04
firing 0.03 2 0.06
training 0.01 4 0.04
management development 0.02 4 0.08
employee safety 0.01 5 0.05
equal employment opportunity 0.04 5 0.2
Controlling
quality control 0.04 3 0.12
financial control 0.03 2 0.06
sales control 0.01 3 0.03
inventory control 0.02 3 0.06
expense control 0.03 4 0.12
analysis of variances 0.02 2 0.04
rewards 0.02 4 0.08
sanctions 0.04 2 0.08

Total 1 ---- 2.96


Weight: 0.01 - 0.09
Score : 1 - 5

1 = Very Not Important


2 = Not Important
3 = Nutural
4 = Imporant
5 = Very Important
Marketing
Dimemsions Weight Score
Customer Analysis
involves administering customer surveys 0.02 4
analyzing consumer information 0.03 5
developing customer profiles 0.01 3
determining optimal market segmentation strategies 0.02 5
evaluating market positioning strategies 0.03 3
Selling Products and Services
includes many marketing activities 0.02 4
advertising 0.04 5
sales promotion 0.02 2
publicity 0.04 2
personal selling 0.04 3
sales force management 0.01 4
customer relations, and dealer relations 0.02 2
Product and Service Planning
test marketing 0.01 2
product and brand positioning 0.04 2
devising warranties 0.03 4
packaging 0.03 5
determining product options 0.04 2
features, style, and quality 0.04 3
deleting old products 0.03 2
providing for customer service 0.04 5
Pricing
Five major stakeholders affect pricing decisions 0.02 2
consumers, governments, suppliers, distributors, and competitors 0.03 2
Distribution
warehousing 0.04 2
distribution channels 0.03 4
distribution coverage 0.02 3
retail site locations 0.02 1
inventory levels and location 0.02 2
wholesaling, and retailing 0.03 3
sales territories 0.01 4
transportation carriers 0.04 2
Marketing Research
systematic gathering 0.04 2
recording, and analyzing of data 0.03 3
Cost/Benefit Analysis
compute the total costs associated with a decision 0.04 3
estimate the total benefits from the decision 0.04 2
compare the total costs with the total benefits 0.03 2

Total 1 ----
Total Weight
Weight: 0.01 - 0.09
Score : 1 - 5
0.08
0.15 1 = Very Not Important
0.03 2 = Not Important
0.1 3 = Nutural
0.09 4 = Imporant
5 = Very Important
0.08
0.2
0.04
0.08
0.12
0.04
0.04

0.02
0.08
0.12
0.15
0.08
0.12
0.06
0.2

0.04
0.06

0.08
0.12
0.06
0.02
0.04
0.09
0.04
0.08

0.08
0.09

0.12
0.08
0.06

2.94
Finance/Accounting
Dimemsions Weight Score
the investment decision (Capital Budgeting)
the allocation and reallocation of capital 0.08 4
resources to projects 0.07 5
products 0.05 3
assets 0.03 4
divisions of an organization 0.07 2
the financing decision
determines the best capital structure for the firm 0.1 4
examining various methods by which the firm can raise capital 0.3 5
the dividend decision
concern issues such as the percentage of earnings paid to stockholders 0.05 4
the stability of dividends paid over time 0.06 5
the repurchase or issuance of stock 0.04 3
the amount of funds that are retained in a firm compared to the amount 0.09 2
paid out to stockholders 0.06 4

Total 1 ----

80.4
Total Weight
Weight: 0.01 - 0.09
Score : 1 - 5
0.32
0.35 1 = Very Not Important
0.15 2 = Not Important
0.12 3 = Nutural
0.14 4 = Imporant
5 = Very Important
0.4
1.5

0.2
0.3
0.12
0.18
0.24

4.02
Production/Operations
Dimemsions Weight Score Total Weight
Customer Analysis
involves administering customer surveys 0.02 4 0.08
analyzing consumer information 0.03 5 0.15
developing customer profiles 0.01 3 0.03
determining optimal market segmentation strategies 0.02 1 0.02
evaluating market positioning strategies 0.03 3 0.09
Selling Products and Services
includes many marketing activities 0.02 4 0.08
advertising 0.04 5 0.2
sales promotion 0.02 2 0.04
publicity 0.04 2 0.08
personal selling 0.04 3 0.12
sales force management 0.01 4 0.04
customer relations, and dealer relations 0.02 2 0.04
Product and Service Planning
test marketing 0.01 2 0.02
product and brand positioning 0.04 2 0.08
devising warranties 0.03 4 0.12
packaging 0.03 1 0.03
determining product options 0.04 2 0.08
features, style, and quality 0.04 3 0.12
deleting old products 0.03 2 0.06
providing for customer service 0.04 1 0.04
Pricing
Five major stakeholders affect pricing decisions 0.02 2 0.04
consumers, governments, suppliers, distributors, and competitors 0.03 2 0.06
Distribution
warehousing 0.04 2 0.08
distribution channels 0.03 4 0.12
distribution coverage 0.02 3 0.06
retail site locations 0.02 1 0.02
inventory levels and location 0.02 2 0.04
wholesaling, and retailing 0.03 3 0.09
sales territories 0.01 4 0.04
transportation carriers 0.04 2 0.08
Marketing Research
systematic gathering 0.04 2 0.08
recording, and analyzing of data 0.03 3 0.09
Cost/Benefit Analysis
compute the total costs associated with a decision 0.04 3 0.12
estimate the total benefits from the decision 0.04 2 0.08
compare the total costs with the total benefits 0.03 2 0.06

Total 1 ---- 2.58


Weight: 0.01 - 0.09
Score : 1 - 5
Management Information Systems
Dimemsions Weight Score Total Weight
Customer Analysis
involves administering customer surveys 0.02 4 0.08
analyzing consumer information 0.03 5 0.15
developing customer profiles 0.01 3 0.03
determining optimal market segmentation strategies 0.02 1 0.02
evaluating market positioning strategies 0.03 3 0.09
Selling Products and Services
includes many marketing activities 0.02 4 0.08
advertising 0.04 5 0.2
sales promotion 0.02 2 0.04
publicity 0.04 2 0.08
personal selling 0.04 3 0.12
sales force management 0.01 4 0.04
customer relations, and dealer relations 0.02 2 0.04
Product and Service Planning
test marketing 0.01 2 0.02
product and brand positioning 0.04 2 0.08
devising warranties 0.03 4 0.12
packaging 0.03 1 0.03
determining product options 0.04 2 0.08
features, style, and quality 0.04 3 0.12
deleting old products 0.03 2 0.06
providing for customer service 0.04 1 0.04
Pricing
Five major stakeholders affect pricing decisions 0.02 2 0.04
consumers, governments, suppliers, distributors, and competitors 0.03 2 0.06
Distribution
warehousing 0.04 2 0.08
distribution channels 0.03 4 0.12
distribution coverage 0.02 3 0.06
retail site locations 0.02 1 0.02
inventory levels and location 0.02 2 0.04
wholesaling, and retailing 0.03 3 0.09
sales territories 0.01 4 0.04
transportation carriers 0.04 2 0.08
Marketing Research
systematic gathering 0.04 2 0.08
recording, and analyzing of data 0.03 3 0.09
Cost/Benefit Analysis
compute the total costs associated with a decision 0.04 3 0.12
estimate the total benefits from the decision 0.04 2 0.08
compare the total costs with the total benefits 0.03 2 0.06

Total 1 ---- 2.58


Weight: 0.01 - 0.09
Score : 1 - 5
Organizational Culture
Dinmentions/ Questions Q#1 Q#2 Q#3 Q#4 Q#5 Q#6 Q#7 Q#8 Q#9 Q#10
Bushra Ahmaed Muhammed Alabdan 1 1 5 4 2 3 4 5 1 4
SHAHD ALI ABDOULAH ABDULRAHMAN MUHYY 2 2 5 5 2 2 2 5 2 2
BDOUR BENT AYEDH BIN AWADH ALQARNI 4 4 4 4 4 4 4 4 4 4
RANEEM SAIED ALI AL-JAHLI 5 5 4 4 5 5 5 4 5 5
LAMYA MSHBB AHMAD HENEDE 2 3 3 3 3 3 3 3 3 3
HANAN AHMAD AESA AHMED ASIRI 3 2 3 3 2 2 2 3 2 2
MANAL HUSAIN MOHAMMED AMMAR 5 4 2 2 4 4 4 2 4 4
SHAHAD HASSAN AHMED AL-THABET 5 5 2 2 5 5 5 2 5 5
3.375 3.25 3.5 3.38 3.38 3.5 3.63 3.5 3.25 3.625

3.41 68.17
Q#11 Q#12 Q#13 Q#14 Q#15
5 1 1 5 1
5 2 2 5 2
4 4 4 4 4
4 5 5 4 5
3 3 3 3 3
3 2 2 3 2
2 4 4 2 4
2 5 5 2 5
3.5 3.25 3.25 3.5 3.25

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