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Strategic Analysis: Competitive Advantage

1. The document discusses strategic analysis of a company's internal environment including key stakeholders, strategic drivers like industry and markets, core competencies, SWOT analysis, and competitive advantages. 2. It also explains Porter's generic strategies of cost leadership, differentiation, and focus as well as their basis, advantages, and disadvantages. 3. Finally, the document lists various marketing strategies like social marketing, direct marketing, relationship marketing etc. and strategic group mapping technique to analyze competitors.

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Anil Reddy
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49 views2 pages

Strategic Analysis: Competitive Advantage

1. The document discusses strategic analysis of a company's internal environment including key stakeholders, strategic drivers like industry and markets, core competencies, SWOT analysis, and competitive advantages. 2. It also explains Porter's generic strategies of cost leadership, differentiation, and focus as well as their basis, advantages, and disadvantages. 3. Finally, the document lists various marketing strategies like social marketing, direct marketing, relationship marketing etc. and strategic group mapping technique to analyze competitors.

Uploaded by

Anil Reddy
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

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CHAPTER-3- Strategic Analysis : Internal Environment


Tera Course Mera Guidance
[Link]
info@[Link]
Stakeholders Strategic Drivers
CA CS Amit Tated
Understanding Key Stakeholders Industry & Markets

Core Competency, SWOT, Michel, Porter’s, Generic


Strategic Group Mapping
Competitive Advantage Strategies
1. Identify Competitive Characteristics
2. Plot the firms on 2 Variable Maps
3. Assign Firms
4. Draw Circle
Core Competency

Customer Areas (C.K. Prahalad)


1. Competitor Differentiation
2. Customer Value
Pricing Value Creation 3. Application to Other markets
Competitive Advantage
Customer Consumer
Criteria
1. Valuable Sustainability
2. Costly to imitate 1. Durability
3. Non - Substitutable 2. transferability
4. Rare 3. Imitability
4. Appropriability

Products / Service Channels SWOT My Notes:


1. Social Marketing 1. Sales Channel
2. Augmented Marketing 2. Product Channel
3. Direct Marketing 3. Service channel
4. Relationship Marketing
5. Service Marketing
6. Person Marketing
7. Organisation Marketing
8. Place Marketing
9. Enlightened Marketing
10. Differential Marketing
11. Synchro Marketing
12. Concentrated Marketing
13. De-marketing

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Tera Course Mera Guidance


Michel Porter’s, Generic [Link]
Strategies info@[Link]
CA CS Amit Tated

Cost Leader Differentiation Focus Best Cost Provider

Achieving Basis Basis Low Price


1. Forecast Demand 1. Product 1. Focused Cost Leader Same Quality
2. Optimum Utilization 2. Pricing 2. Focused Differentiation Same Price
3. Economies of Scale 3. Organisation High Quality
4. Standardization
5. Invest in Cost Saving Achieving
6. Resist to Differentiation Achieving 1. Specific Niche
1. Taste & Preference 2. Superior Skill My Notes:
2. Improve Performance 3. High Efficiency
Advantages 3. High Quality 4. Innovative Ways
1. Rivalry 4. Rapid Innovation
2. Buyers 5. Brand Image
3. Sellers 6. Unique Features Advantages
4. Entrants 1. Premium Price
5. Substitutes 2. Rival Difficult to
Advantages Compete
1. Rivalry
Disadvantages
2. Buyers
1. Imitate 3. Sellers Disadvantages
2. High Sales 4. Entrants 1. Lacking Competency
3. Low Advertising R & D 5. Substitutes 2. Limited Demand
4. Technology 3. Niche Disappear
Disadvantages
1. Unique Difficult
2. Switch Off to Other Product
3. Not Valued by Customer

Join us - caamittated [Link]/amittatedeissm / CA Amit Tated 5

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