Asheville, NC
MATTHEW (540) 820-0352
[email protected]CONKLIN www.linkedin.com/in/matthewconklin97/
Education
B.B.A in Marketing with Digital Marketing Concentration | James Madison University August 2018 – May
2022
European Business Concentration | University of Antwerp May 2019 – August
2019
CERTIFICATES AND SKILLS
Truist Emerging Leaders Certification Google Analytics Certification
HubSpot Digital Marketing Certification Google Ads Measurement Certification
HubSpot SEO Certification Google Ads Search Certification
Hootsuite Social Media Management Platform Certification R Studio and SQL
Hootsuite Social Marketing Certification WordPress
Google Shopping Ads Certification Canva
SEMrush HubSpot
Meta Business Suite LinkedIn Campaign Manager
Email Marketing Landing Page Optimization
EXPERIENCE
Catalyst Power | Marketing Automation/Lead Generation Specialist March 2023 –
December 2023
Developed and executed a marketing strategy to capture then nurture potential customers through the marketing funnel successfully
capturing attention and increasing CTR at all levels
Built HubSpot workflows that automated sales processes and campaigns for current and potential customers allowing the sales team to
progress and track leads through the funnel
Managed a five figure PPC budget utilizing an omnichannel approach to capture leads and build brand awareness successfully decreasing
CPC and CPL
Created as well as optimized landing and website pages for SEO friendliness and conversions
Built dashboards to track campaign performance and reported that information to the VP of Sales and Marketing on a weekly basis then
compiled marketing reports for the executive team at the end of each quarter
Worked cross functionally with the Sales, Technology, and BI teams on a variety of marketing and website efforts
LeadPoint Digital | Digital Marketing Specialist September 2022 – December
2022
Developed, implemented, executed, and monitored Google ad campaigns for multiple companies achieving increasing clicks and
engagement throughout the campaigns
Completed monthly SEO tasks using multiple strategies including keyword density, meta descriptions, relevant content, and backlinks
then reported the increase in performance
Planned, collected, and created content for different social media channels altering the voice and content according to the analytics
Scoped blogs and newsletters then formatted the converted articles into email format and sent them to the relevant audience as well as
published them to the client’s website
Successfully combined a multitude of digital marketing tasks to achieve client success and retention based on the objectives defined in
the program definition
Pure Shenandoah | Sales and Marketing Specialist May 2021 – May
2022
Entered a new market and successfully got initial orders from 75% of targeted retailers
Contributed to the introduction and implementation of a new ERP and CRM technology
Used retail marketing techniques to maintain and grow the product offerings in the stores
Participated in the full business cycle from product development to post purchase customer service
Assistant to the President of Marketing and Residential Services | Matchbox Realty March 2020 – August
2020
Assistant to the Asset Manager | Matchbox Realty August 2018 – March
2020
Summer Internship | Matchbox Realty May 2018 – August
2018
Successfully planned, promoted, and executed events aimed at current and potential college-aged tenants with the goal of bringing positive
brand awareness
Created promotional materials in Adobe to convey event information to tenants at the properties
Collaborated with the fire marshal to develop and distribute Emergency Action Plans to over 1,000 tenants
Collected and entered data on 17 homes into PDF tax forms and submitted them to the city office, which has been successful in saving the
company over $1,000 annually
Facilitated meetings between Matchbox and the fire marshal, post office, gas, water, and electric companies
Activities
Phi Chi Theta | BUSINESS PROFESSIONAL FRATERNITY August 2018 – May
2022
SVMEP | Migrant Student Tutor Program August 2021 – May
2022
