G.

L BAJAJ INSTITUTE OF TECHNOLOGY AND MANAGEMNT

Approved by A.I.C.T.E and affiliated to Dr. APJ Abdul Kalama Technical University
Plot. No: 2, Knowledge Park II, Pin: 201306, Greater Noida, UP

Submitted in the partial fulfilment of the requirement for the degree of MBA
MASTERS OF BUSINESS ADMINISTRATIONs

Manish Mishra
(MBA22120)

Mrs. Shaivya Dixit

I Manish Mishra, here by declares that the project report entitled
“Innovation in the Electric Cars of Tata Motors” prepared by me under
the guidance of Mrs. Shaivya Dixit (Faculty of Managerial Economics),
G.L Bajaj Institute of Technology and Management.
I also declares that this project work is the partial fulfilment of the
university regulation for the award of MBA (G.L Bajaj Institute of
Technology and Management.
I also declares that this project is based on the original study undertaken
by me and has never submitted for the award of any degree from any
university.
I am truly grateful to my internal research guide Mrs. Shaivya Dixit, for
their research guidance, encouragement and for opportunities provided.
My sincere and heartfelt thanks to HOD Sir and all of my teachers at the
Department of MBA, G.L Bajaj Institute of technology and Management
for their valuable support and guidance.
I wish to thank all the writers and content creators from the firms who
spent their valuable time in writing blogs and making videos and giving
valuable data on the internet.
Last, but not least, I want to express my deep appreciation to my parents
and friends for their unstinted support.
This study essentially is about “Innovation in Electric Cars of Tata”. It
studied further as to what innovation can be implemented to make the
electric car more sustainable especially for the Tata Electric Car
Automobile Industry. This study further ascertains about innovating
techniques that TATA can adopt to increase the market potential of
Electric Cars. This study also provide the insights of current market size
of Tata Motors Electric Cars, Competitors of the Tata Motors Electric
Cars, Future Planning of Tata Motors in Electric Cars Industry in India
and globally while focusing on the present market size of the Electric
Cars.
This study also provide the insights of the data and graphs of the market
size of the Electric Cars in India with special reference to the Tata Motors.
Finally, I have taken a closer look at the Consumer Relationship
Management and Consumer Behavior of the Electric Cars and have
suggested for the improvements of the Electric Cars.
Tata Motors is one of India's largest automobile manufacturers and is making

significant progress in the electric vehicle (EV) market. The company's focus on

sustainability and reducing its carbon footprint has led to the development of

several EVs that are designed to meet the needs of Indian customers.

Tata Motors launched its first EV, the Tata Tigor EV, in 2018. This compact

electric sedan offers a range of up to 142 km on a single charge and comes

with features such as fast charging and advanced safety features. The Tigor EV

has been well received by customers and has been recognized for its

practicality, reliability, and affordability.

In 2019, Tata Motors introduced the Tata Nexon EV, an all-electric compact

SUV. This vehicle boasts a range of up to 312 km on a single charge and is

equipped with advanced safety features, such as an anti-lock braking system

(ABS), electronic stability control (ESC), and a pedestrian protection system. The

Tata Nexon EV has been praised for its stylish design, spacious interior, and

impressive driving range, making it a popular choice for Indian customers.

The Tata Altroz EV is the company's first electric hatchback and was introduced

in 2021. It offers a range of up to 345 km on a single charge and comes with a

host of advanced features, such as a touchscreen infotainment system, air

conditioning, and power windows. The Altroz EV has been well-received by

customers and has been praised for its spacious interior, comfortable ride, and

long-range capabilities.
Tata Motors is also working on developing EVs for commercial use, such as

electric buses and electric trucks. The company has already introduced the Tata

Ultra T.7 electric truck in India and is working on other EV models for

commercial use. The Ultra T.7 is equipped with a powerful motor and a large

battery pack, making it ideal for a wide range of applications, including last-

mile delivery, food and beverage transportation, and more.

In terms of charging infrastructure, Tata Motors is working with the

government and other partners to set up charging stations across the country.

The company is also providing customers with a range of financing options and

attractive discounts to make EVs more accessible and affordable.

In conclusion, Tata Motors is one of the leading EV manufacturers in India and

is actively working towards electrifying its entire passenger vehicle portfolio

and developing EVs for commercial use. The company's EVs offer a range of

advanced features, practicality, and affordability, making them an attractive

option for Indian customers. With its focus on sustainability and reducing its

carbon footprint, Tata Motors is well-positioned to play a major role in India's

transition to electric mobility.

Tata Motors are the leading EV carmaker in the country and offer the largest

range of electric vehicles. We recently witnessed the launch of the Tiago EV,

which joins the existing range of electric vehicles. In this article, we share the

details about the existing and upcoming electric vehicles from Tata Motors.

Launched Tata Electric Cars

Here is the list of electric vehicles launched so far by Tata Motors:-

1. Tata Tiago EV

Tata Motors recently launched the Tiago EV and it’s currently India’s most-

affordable electric car. The Tiago EV is priced from Rs.8.50 lakh to Rs.11.80 lakh

ex-showroom. The electric hatchback gets a choice of 2 battery packs 19.2kWh

with a range of 250km and 24kWh with a range of 315km.

2. Tata Tigor EV

Tata Motors launched the Tigor EV in 2021 and it is the only affordable electric

sedan in the market. The Tigor EV comes with a 26 kWh battery pack that gives

it a certified range of 306km on a single charge. The Tigor EV is priced from

Rs.12.50 lakh to Rs.13.50 lakh ex-showroom. It is worth noting that the Tigor

EV is due for an update, which is likely to bring new features like variable

regenerative braking, cruise control and a tyre pressure monitoring system.

3. Tata Nexon EV Prime

Tata Nexon EV Prime is the rebadged version of the short-range Nexon EV.

Tata Motors recently launched the Nexon EV Prime with a couple of feature

additions. The Nexon EV Prime is priced from Rs.15.00 lakh to Rs.17.50 lakh ex-

showroom. The Nexon EV Prime comes with a 30.2kWh battery pack, giving it

a claimed range of 312km on a single charge. The Nexon EV Prime is an ideal

second car, considering its range and low running costs.

4. Tata Nexon EV Max

The Tata Nexon EV Max is currently the flagship electric offering from Tata

Motors. The Nexon EV Max comes with a 40.5kWh battery pack, which gives it

claimed range of 437km. Apart from the bigger battery pack, the Nexon EV

Max also gets features like electric parking brake, rear disc brakes, digital rotary

gear selector, ventilated seats and wireless phone charger. The Nexon EV Max

is priced from Rs.18.34 lakh to Rs.19.84 lakh ex-showroom. The Nexon EV could

serve as a primary vehicle if most of your commute remains within the confines

of the city.
Upcoming Tata Motors Electric Cars

Here the list of upcoming electric cars from Tata Motors:-

1. Tata Altroz EV

Tata Motors recently revealed that they have wrapped up the launches of the

Gen-1 electric vehicles. It is worth noting that while cars like the Nexon EV and

Tiago/Tigor EV were strictly engineered for internal-combustion drivetrains,

the Altroz and Punch sits on a new platform that is suitable for both ICE and

EV drivetrains.

2. Tata Punch EV
Like the Tata Altroz EV, the Punch EV could also make its debut at the 2023

Auto Expo. The Punch EV could pack a similar powertrain as the Nexon EV

Prime, but with a better range.

3. Tata Curve

Tata Motors recently took the covers off their first Gen-2 electric vehicle

concept — the Curve. Tata Curve concept boasts a coupe-esque body style and

combines it with the practicality of an SUV. Tata Motors have stated that the

Curve will go on sale as an EV first, followed by ICE-powered variants later.

The AVINYA Concept is a giant stride towards the next generation of electric

vehicles by Tata Passenger Electric Mobility (TPEM). It is an expression of the

Company’s vision of a pure electric vehicle, based on its GEN 3 architecture.

Derived from the Sanskrit language, the name AVINYA stands for ‘Innovation’.

The AVINYA Concept introduces a new typology of mobility that liberates

enormous roominess and comfort, not restricted by traditional segmentation.

It comes packed with new-age technology, software and artificial intelligence

that work in the background to deliver wellness and tranquillity during transit.

Providing an extremely premium yet simple and calming customer experience,

this concept will be fairly accessible to a majority of customers of fast-growing,

high-volume segments of today. With this, TPEM is all set to unleash a new

breed of EVs that will redefine the automobile space. This path-breaking EV will

be introduced to the market by 2025.

Drawing inspiration from human sensory cues whilst promising a stress-free

experience with every drive, the AVINYA stands by the concept of minimalism

and is a leap forward in the right direction, making it the absolute regiment

of sustainable movement.

Key highlights:

A TIMELESS DESIGN

 The AVINYA Concept focuses on a human centric design and promises a

sensory journey of its own.

 The sky dome that enhances the overall sense of space and natural light.

The functional console inspired steering wheel and the voice activated

systems offer a deeper interface for all its passengers. The sustainable

materials being used communicate the ethos of the product and finally,

the finishing touch of the aroma diffuser envelopes you in an ambiance

that is serene and soothing.

 Originally inspired by a catamaran, the AVINYA Concept is an

uncompromising vision for electric mobility.

 With a new silhouette, this concept is a mixology of the best of the worlds

– it is a product that combines the essence of a premium hatch with the

luxuries and versatility of an SUV and the roominess and functionality of

an MPV – all put together to create something new and beautiful.

 A significant highlight on the front and the rear of the vehicle is the new

identity. This new identity as a part of the DRL is a subtle nod to our

commitment to enhance the quality of life and is a pivotal step in the

evolution of EVs.

 It is also the manifesto and emphasizes the Horizon and the Infinite

possibilities that the Gen 3 electrification will offer.

 Gliding to the sides, one is met by the ‘Butterfly’ doors, which welcome

you with open arms to a class-leading spacious interior which is sure to

make its occupants feel calm.

 Furthermore, envisaging a future trend, this concept is designed to

believe that lesser screen time is the way to go.

 Taking this into consideration the AVINYA Concept has been made

screen-less, to bar any distractions inside the car and create a stress-free

environment for the mind and soul.

 Keeping the entire theme of serenity alive, this concept is showcased in

the colour - Gentle Dawn.

A PURE EV AT ITS CORE

 The AVINYA Concept stands for empathetic mobility, a machine that is

engineered to be smart, spacious, sustainable yet techy.

 The agile and robust Pure EV GEN 3 Architecture offers this concept with

a flexible design while boasting of next-generation connectivity,

advanced driver assistance systems and enhanced performance and

efficiency.

 Pioneered out of India for the world, this global platform offers high

structural safety and has the next level of waterproofing and dust

protection, making it ready for all forms of terrains.

 Use of lightweight materials, and optimized structure for an EV only

powertrain with enabled appropriate stiffness, helps minimize the overall

mass, leading to good weight management.

 The overall philosophy for enhanced range would be ‘Minimize -

Maximize - Optimize.
Tata Motors has several objectives when it comes to innovation in its electric

vehicles (EVs):

1. Customer Satisfaction: Tata Motors aims to provide its customers with EVs

that meet their needs and expectations. The company is constantly looking for

ways to improve the performance, comfort, and safety of its EVs to ensure

customer satisfaction.

2. Sustainability: Tata Motors is committed to reducing its carbon footprint

and contributing to a cleaner environment. By developing EVs, the company is

working towards achieving a sustainable future and reducing its dependence

on fossil fuels.

3. Cost-effectiveness: Tata Motors is working to make EVs more affordable

and accessible to customers. The company is exploring ways to reduce

production costs and improve the efficiency of its EVs to make them more

competitive in the market.

4. Range and Charging: Tata Motors is working to increase the range of its

EVs and improve the charging infrastructure. The company is exploring new

battery technologies and developing fast charging solutions to make EVs more

convenient and practical for customers.

5. Technology Integration: Tata Motors is focused on integrating the latest

technology into its EVs to provide customers with a cutting-edge driving

experience. The company is incorporating features such as advanced safety

systems, touchscreen infotainment systems, and connectivity features into its

EVs.

6. Global Expansion: Tata Motors is looking to expand its presence in the

global EV market. The company is exploring opportunities to sell its EVs in new

markets and increase its market share.

In conclusion, Tata Motors is focused on innovation in its EVs to meet the needs

of its customers, contribute to a sustainable future, and increase its presence

in the global EV market. The company is constantly exploring new technologies

and working to improve the performance, comfort, and affordability of its EVs.
1. To Lower the running costs of vehicles

The running cost of an electric vehicle is

much lower than an equivalent petrol or

diesel vehicle. Electric vehicles use electricity

to charge their batteries instead of using

fossil fuels like petrol or diesel.

2. To Lower the maintenance cost

Electric vehicles have very low maintenance

costs because they don’t have as many

moving parts as an internal combustion

vehicle. The servicing requirements for

electric vehicles are lesser than the

conventional petrol or diesel vehicles.

3. To reduce the Zero Tailpipe Emission

Driving an electric vehicle can help you reduce

your carbon footprint because there will be

zero tailpipe emissions. You can reduce the

environmental impact of charging your

vehicle further by choosing renewable energy

options for home electricity.

4. To minimize Tax and increase Financial Benefits

Registration fees and road tax on purchasing

electric vehicles are lesser than petrol or

diesel vehicles. There are multiple policies

and incentives offered by the government

depending on which state you are in.

5. Electric Vehicles are easy to drive and quiet

Electric vehicles do not have gears and are

very convenient to drive. There are no

complicated controls, just accelerate,

brake, and steer. When you want to

charge your vehicle, just plug it in to a

home or public charger.

6. Convenience of charging at home

Imagine being at a busy fuel station

during peak hours, and you are getting

late to reach your workplace. These

problems can easily be overcome with an

electric vehicle.
7. No noise pollution

Electric vehicles have the silent functioning

capability as there is no engine under the

hood. No engine means no noise. The

electric motor functions so silently that you

need to peek into your instrument panel to

check if it is ON.
1. Environmental Benefits: Electric cars emit significantly less greenhouse

gases compared to traditional gasoline-powered vehicles. Innovations in the

EV industry can help to further reduce emissions and contribute to a cleaner

environment.

2. Energy Independence: The widespread adoption of EVs can help to reduce

dependence on fossil fuels and increase energy independence. Innovations in

battery technology and charging infrastructure can help to make EVs more

practical and convenient for customers.

3. Cost Savings: Electric cars can be cheaper to operate than traditional

gasoline-powered vehicles, especially with improvements in battery

technology and reductions in the cost of electricity. Innovations in EV

technology can help to further reduce costs and make EVs more accessible to

customers.

4. Improved Performance: Electric cars offer instant torque and smooth

acceleration, making for a more enjoyable driving experience. Innovations in

the EV industry can help to improve the performance of EVs and make them

more competitive with traditional gasoline-powered vehicles.

5. Better Driving Range: Innovations in battery technology can help to

increase the range of EVs and make them more practical for long-distance
driving. The widespread adoption of fast charging infrastructure can also help

to reduce the time it takes to recharge EVs.

6. Increased Safety: Electric cars are equipped with advanced safety features,

such as anti-lock brakes and electronic stability control. Innovations in the EV

industry can help to further improve the safety of EVs and make them even

safer for drivers and passengers.

7. Improved Battery Technology: Innovations in battery technology can help

to increase the range of EVs, reduce the cost of batteries, and make EVs more

practical and convenient for customers.

8. Advanced Connectivity Features: Innovations in the EV industry can help

to incorporate advanced connectivity features into EVs, such as touchscreen

infotainment systems, voice-activated controls, and real-time traffic

information.

9. Increased Accessibility: Innovations in the EV industry can help to reduce

the cost of EVs and make them more accessible to customers. The widespread

adoption of charging infrastructure can also make it easier for customers to

recharge their EVs.

10. Global Competitiveness: The widespread adoption of EVs can help to

reduce dependence on fossil fuels and increase energy independence, making

countries more competitive in the global marketplace. Innovations in the EV

industry can help to further increase the competitiveness of countries and

make them leaders in the transition to electric mobility.

In conclusion, innovation in the EV industry is crucial for the widespread

adoption of EVs and the transition to electric mobility. The benefits of EVs, such

as reduced emissions, cost savings, and improved performance, can be further

enhanced through innovations in technology, charging infrastructure, and

battery technology.
There are several sources of ideas for innovation in the electric car industry:

1. Customer Feedback: Customer feedback is a valuable source of ideas for

innovation in the EV industry. Companies can gather feedback from customers

to understand their needs and preferences, and use this information to develop

new products and improve existing ones.

2. Industry Trends: Companies can stay informed about the latest industry

trends and advancements in electric car technology by attending industry

events, conferences, and trade shows. This can help to identify new

opportunities for innovation and keep companies at the forefront of the

industry.

3. Research and Development: Companies can invest in research and

development to generate new ideas for innovation. This can involve

conducting market research, prototyping new technologies, and collaborating

with universities, research institutions, and other organizations.

4. Competitor Analysis: Companies can analyse the products and strategies

of their competitors to identify areas for improvement and generate new ideas

for innovation. This can help to keep companies ahead of the competition and

ensure that they are offering the best products to their customers.
5. Employee Ideas: Employee ideas can be a valuable source of innovation for

companies. Companies can encourage their employees to share their ideas and

feedback, and can provide opportunities for employees to collaborate and

generate new ideas.

6. Partnerships and Collaboration: Companies can collaborate with other

organizations and partners to generate new ideas for innovation. This can

involve partnering with universities, research institutions, and other companies

to develop new technologies and products.

7. Social Media and Online Communities: Companies can engage with

customers and other stakeholders through social media and online

communities to gather feedback and generate new ideas for innovation. This

can help to identify emerging trends and customer preferences, and can

provide valuable insights into the needs and preferences of customers.

In conclusion, there are several sources of ideas for innovation in the electric

car industry, including customer feedback, industry trends, research and

development, competitor analysis, employee ideas, partnerships and

collaboration, and social media and online communities. Companies can use

these sources to generate new ideas, identify new opportunities for innovation,

and stay at the forefront of the industry.

1. Personal Transportation: Electric cars are a popular choice for personal

transportation, offering a convenient and environmentally friendly way to get

around.

2. Commuting: Electric cars are well-suited for commuting, providing a

smooth, quiet, and efficient mode of transportation for daily trips to work or

school.

3. Urban Transportation: Electric cars are a popular choice for urban

transportation, offering a clean, quiet, and efficient way to navigate crowded

city streets.

4. Car Sharing: Electric cars can be used for car sharing programs, providing

an environmentally friendly alternative to traditional car rental services.

5. Delivery Services: Electric cars are increasingly being used for delivery

services, providing a more sustainable way to transport goods and packages.

6. Fleet Vehicles: Electric cars are well-suited for fleet vehicles, offering a cost-

effective and sustainable way to manage corporate or government

transportation needs.

7. Recreational Activities: Electric cars can be used for recreational activities,

such as camping, boating, and R-Ving, providing a convenient and

environmentally friendly way to enjoy the great outdoors.

8. Public Transportation: Electric cars are being used for public transportation

in many cities, offering a clean, efficient, and cost-effective way to move large

numbers of people.

9. Emergency Services: Electric cars are being used for emergency services,

such as ambulances, fire trucks, and police vehicles, providing a clean and

efficient way to respond to emergencies.

In conclusion, there are many uses for electric cars, including personal

transportation, commuting, family trips, urban transportation, car sharing,

delivery services, fleet vehicles, recreational activities, public transportation,

and emergency services. The versatility and sustainability of EVs make them an

attractive choice for a wide range of transportation needs.

1. Hyundai

Hyundai started its electric vehicle campaign in India with the launch of the

Kona SUV in 2019. At the time, it was one of the first foreign brands to come

up with an electric car for the Indian market despite the segment being at its

early stages. After properly analysing the Indian EV market and factoring in

various aspects, the South Korean car manufacturer is said to launch 6 new

electric cars across various price points by 2028. It plans on making this

possible with its sister brand, Kia Motors where both companies will share

resources and target different kinds of audiences in the market.

2. MG

British automotive company MG (Morris Garage) has been impressive in India’s

EV market. Per a report, the company is the best EV OEM in the country, after

TATA, with 8.32 percent market share. This is creditable, given that MG has only

a single EV on sale versus TATA’s two. Looking at the considerable demand for

its EV, the OEM is aiming to expand its portfolio.

3. Mahindra

Mahindra Electric Mobility Limited is an electric vehicle venture under the

Mahindra Group. The company has several EVs in its portfolio including
commercial, personal and passenger vehicles. Being a prominent player in the

automotive sector for a couple of decades just like Tata Motors, Mahindra

Electric has made fast progress by quickly understanding the need for

electricity-run vehicles and taking action accordingly.

3. Tesla

Tesla is an electric vehicle manufacturer and clean energy company led by

billionaire Elon Musk. Tesla is also the biggest seller of plug-in electric vehicles;

its Model 3 sedan, which debuted in 2017, is the world’s all-time bestselling

plug-in EV, having sold more than 800,000 before the start of 2021. In 2020,

the company sold its 1 millionth car, a milestone for Tesla, which was founded

in 2003 as Tesla Motors. Through its subsidiary Tesla Energy, the company

manufactures and distributes solar panels, solar roof tiles, and other related

products and services.

A SWOT analysis is a tool used to identify the strengths, weaknesses,

opportunities, and threats of a business. Here is a SWOT analysis of Tata

Motors' innovation in the electric vehicle (EV) market:

1. Strengths:

 Strong Brand: Tata Motors has a strong brand reputation, which could

help to drive sales of its EVs.

 Wide Range of Products: Tata Motors offers a wide range of EVs, including

passenger vehicles, commercial vehicles, and electric buses, which allows

it to serve a diverse customer base.

 Research and Development: Tata Motors has invested heavily in research

and development of its EVs, which has allowed it to introduce new and

innovative products to the market.

 Strong Partnerships: Tata Motors has established strong partnerships with

suppliers and other companies in the automotive industry, which could

help it to bring new EVs to market more quickly and efficiently.

2. Weaknesses:

 Limited Reach: Tata Motors has limited reach outside of India, which

could limit its ability to compete in the global EV market.

 Slow Adoption of EVs: Despite the growth of the EV market, the adoption

of EVs in India has been slow, which could limit demand for Tata Motors'

EVs.
  Competition: Tata Motors faces intense competition from well-

established automakers, which could limit its ability to compete in the EV

market.

3 .Opportunities:

 Growing Demand for EVs: The demand for EVs is growing globally,

providing a significant opportunity for Tata Motors to increase sales of its

EVs.

 Government Incentives: Many countries, including India, offer incentives

to encourage the adoption of EVs, which could help to drive sales of Tata

Motors' EVs.

 Expansion into New Markets: Tata Motors could expand into new

markets, such as Europe and North America, to increase its reach and

sales.

4. Threats:

 Technological Advancements: The rapid pace of technological

advancements in the automotive industry could make Tata Motors' EVs

obsolete more quickly, requiring it to constantly innovate to stay

competitive.

 Competition from New Entrants: New entrants into the EV market, such

as Tesla, could pose a significant threat to Tata Motors, particularly in the

premium segment.
  Infrastructure: The lack of charging infrastructure in some markets could

limit the growth of the EV market and, by extension, Tata Motors' sales of

EVs.

Overall, Tata Motors' innovation in the EV market presents both opportunities

and challenges. To succeed, Tata Motors will need to continue to innovate,

expand into new markets, and compete effectively with well-established

automakers and new entrants into the market.

Tata Avinya concept: Exterior, Interior and Platform details

Looking at the Tata Avinya, it’s clear that it's a purpose-built EV from the

proportions and dimensions. The Avinya is Tata’s Gen-3 EV architecture, which

is based around the battery and electric motors, allowing the carmaker to push

out the wheels to the far corners and maximise the cabin space.

On the design front, the Avinya has a very distinct and minimalistic look, with

extremely short front and rear overhangs that only help accentuate the long

wheelbase. Up front, there is a full width LED light bar that is designed to

resemble a stretched out 'T' logo, along with a uniquely lit solid grille section,

slim headlight and smartly styled front splitter.

In profile, there is a strong shoulder line that runs the length of the car and

ends at the floating section of the tail-light, accompanied by Rolls Royce-esque

doors and a glass roof and blacked-out. A pillars that provide a floating roof

effect. At the rear end, the sleek full width tail-light mimics the look of the front

light bar and extends beyond the sculpted bodywork also giving it a floating

effect.

Inside, there is a clean and very minimalist look to the cabin. There is no central

infotainment screen on the dash; instead it has a slim, well-integrated screen

in the dashboard above the sound bar, along with a new steering wheel that

has an integrated screen for all the other information and controls. The far ends
of the dash also have a screen to show the feed from the wing-mounted rear

view cameras.

There is seating for up to five people with a plenty of legroom in both the rear

bench style seats and the modern bucket seats up front that can swivel. Tata

has also used sustainable materials throughout the interior and there is a neatly

incorporated aroma diffuser in the centre armrest to add to the cabin’s unique

ambience.

Tata’s Pure EV GEN 3 Architecture is set to offer next generation connectivity,

advanced driver assistance systems (ADAS), enhanced performance and better

efficiency. The platform has also been engineered to global standards with

improved levels of water proofing and dust protection. Furthermore, the Tata

Group will locally manufacture batteries, irrespective of the PLI, says chairman

N Chandrasekaran. The battery used in the Avinya will support ultra-fast

charging, with the ability to add a minimum 500km range in less than 30

minutes.
In conclusion, innovation is a crucial factor for Tata Motors in the rapidly

growing electric vehicle (EV) market. The company has made significant

investments in research and development to bring innovative and high-quality

EVs to market. Tata Motors offers a wide range of EVs, including passenger

vehicles, commercial vehicles, and electric buses, which allows it to serve a

diverse customer base. The company has established strong partnerships with

suppliers and other companies in the automotive industry, which could help it

to bring new EVs to market more quickly and efficiently.

However, Tata Motors faces challenges in the EV market, including competition

from well-established automakers, limited reach outside of India, and slow

adoption of EVs in India. To overcome these challenges, Tata Motors will need

to continue to innovate, expand into new markets, and compete effectively

with well-established automakers and new entrants into the market.

In summary, the future of Tata Motors in the EV market will depend on its ability

to continue to innovate and bring new, high-quality EVs to market that meet

the needs and expectations of consumers. With the right strategies and

investments, Tata Motors has the potential to become a major player in the

global EV market and play a key role in driving the transition to sustainable

mobility.
Tata Avinya is a five-seater, concept electric SUV designed and unveiled by

Indian automaker Tata Electric Passenger Mobility Limited (TEPM) on April 29,

2022 in Mumbai. The concept is the first model to be based on the company's

"Gen 3 architecture".

The concept is the first one of the new breed of electric vehicles by TEPM, which

is based on a new design language set to be introduced in the market by 2025.

1. Naming

The word Avinya, derived from the Sanskrit language, means 'innovation'.

Avinya, which also has 'in' in its letters, represents its Indian roots.

2. Design

The concept, originally inspired by a catamaran, is the company's vision for

future electric mobility. It is claimed to be based on a human-centric design

and the company claims that the concept has a versatility of a SUV and the

comfort of a MPV.

The concept is the first model to be based on the "Gen 3 architecture", which

is the design language of the company that is entirely focused on electric

vehicles. The concept also focuses on incorporating sustainable materials in its

interiors.

3. Technology

The "Pure EV Gen 3 Architecture" of TEPM is a totally new design language

entirely optimized for electric vehicles. This design language is supposed to be

a flexible language for offering smart, spacious and sustainable vehicles for the

future.

One of the main features of this design language is increased range. The

vehicles based on this language is set to offer more range than the current

electric vehicles of the company. The overall philosophy of enhanced range

would be 'Minimize-Maximize-Optimize'.

The company's "Gen 3 architecture" is expected to support connectivity

features, advanced driver-assistance system (ADAS) and enhanced

performance and efficiency than the current models. The upcoming models on

this platform is also expected to have a better water and dust protection

engineered to global standards, than the current models.

Tata Avinya concept is said to support ultra-fast charging, giving a minimum

claimed range of 500 kilo meters under 30 minutes.

Q.1. Where the word AVINIYA is derived from?

Answer: The word Avinya, derived from the Sanskrit language, means

'innovation'. Avinya, which also has 'in' in its letters, represents its Indian roots.

Q.2. What is the range of the AVINYA?

Answer: Tata Avinya concept is said to support ultra-fast charging, giving a

minimum claimed range of 500 kilo meters under 30 minutes.

Q.3. What is the tagline of the AVINYA Concept?

Answer: 'Minimize-Maximize-Optimize'

Q.4. What is the USP of the AVINYA Concept?

Answer: The Company's "Gen 3 architecture" is expected to support

connectivity features, advanced driver-assistance system (ADAS) and enhanced

performance and efficiency than the current models.

Q.5. Which technology is used in the AVINYA Concept?

Answer: The "Pure EV Gen 3 Architecture" of TEPM is a totally new design

language entirely optimized for electric vehicles.

Q.6. What is the design concept behind the AVINYA Concept?

The concept, originally inspired by a catamaran, is the company's vision for

future electric mobility.