FREQUENCIES VARIABLES=Age Gender Qualification Status Salary DMP1 DMP2 DMP3 DMP4 DMP5 DMP

6 DMP7
DMP8 DMP9 DMP10
/STATISTICS=STDDEV VARIANCE RANGE MINIMUM MAXIMUM SEMEAN MEAN MEDIAN MODE SKEWNESS SESK
EW
KURTOSIS SEKURT
/HISTOGRAM NORMAL
/ORDER=ANALYSIS.

Frequencies

Statistics

Age of Gender of Qualification of Status of

Respondent Respondent Respondent Respondent
N Valid 15 15 15 15
Missing 0 0 0 0
Mean 2.4667 1.4000 2.3333 2.4667
Std. Error of Mean .30654 .13093 .25198 .32170
Median 2.0000 1.0000 2.0000 3.0000
a
Mode 1.00 1.00 2.00 1.00

Std. Deviation 1.18723 .50709 .97590 1.24595

Variance 1.410 .257 .952 1.552
Skewness .091 .455 .276 -.041
Std. Error of Skewness .580 .580 .580 .580
Kurtosis -1.499 -2.094 -.646 -1.687
Std. Error of Kurtosis 1.121 1.121 1.121 1.121
Range 3.00 1.00 3.00 3.00
Minimum 1.00 1.00 1.00 1.00
Maximum 4.00 2.00 4.00 4.00

Page 1
 Statistics

Price is an You have one

important factor preferred online Traditional retail
when making shopping will go out of
Salary of an online platform which business in
Respondent purchase you use to buy future
N Valid 15 15 15 15
Missing 0 0 0 0
Mean 2.8000 2.2667 2.8000 2.5333
Std. Error of Mean .27946 .30026 .29601 .37628
Median 3.0000 2.0000 3.0000 2.0000
Mode 4.00 2.00 3.00 1.00

Std. Deviation 1.08233 1.16292 1.14642 1.45733

Variance 1.171 1.352 1.314 2.124
Skewness -.328 .973 .118 .483
Std. Error of Skewness .580 .580 .580 .580
Kurtosis -1.126 .800 -.443 -1.057
Std. Error of Kurtosis 1.121 1.121 1.121 1.121
Range 3.00 4.00 4.00 4.00
Minimum 1.00 1.00 1.00 1.00
Maximum 4.00 5.00 5.00 5.00

Page 2
 Statistics

Do you Online product Have you ever

research reviews are changed your Brand
products or important purchase reputation is
services online during decision based important while
before making purchasing a on negative making a
a decision? product online reviews? purchase.
N Valid 15 15 15 15
Missing 0 0 0 0
Mean 2.3333 2.0667 2.0667 2.6000
Std. Error of Mean .27021 .26667 .26667 .32071
Median 2.0000 2.0000 2.0000 2.0000
Mode 3.00 2.00 2.00 2.00

Std. Deviation 1.04654 1.03280 1.03280 1.24212

Variance 1.095 1.067 1.067 1.543
Skewness .080 .749 .749 .898
Std. Error of Skewness .580 .580 .580 .580
Kurtosis -1.102 -.299 -.299 .122
Std. Error of Kurtosis 1.121 1.121 1.121 1.121
Range 3.00 3.00 3.00 4.00
Minimum 1.00 1.00 1.00 1.00
Maximum 4.00 4.00 4.00 5.00

Page 3
 Statistics

Do personal Social media

recommendatio ads play an
ns from friends important role
or family Online products in advertising
influence your are mostly the product to
decision? faulty you.
N Valid 15 15 15
Missing 0 0 0
Mean 2.6667 2.7333 3.0667
Std. Error of Mean .31873 .31573 .38380
Median 3.0000 2.0000 3.0000
a
Mode 2.00 2.00 4.00

Std. Deviation 1.23443 1.22280 1.48645

Variance 1.524 1.495 2.210
Skewness .214 .317 -.130
Std. Error of Skewness .580 .580 .580
Kurtosis -.782 -.993 -1.438
Std. Error of Kurtosis 1.121 1.121 1.121
Range 4.00 4.00 4.00
Minimum 1.00 1.00 1.00
Maximum 5.00 5.00 5.00

a. Multiple modes exist. The smallest value is shown

Frequency Table

Age of Respondent
Cumulative
Frequency Percent Valid Percent Percent
Valid Under 18 4 26.7 26.7 26.7
18-24 4 26.7 26.7 53.3
25-35 3 20.0 20.0 73.3
35-40 4 26.7 26.7 100.0
Total 15 100.0 100.0

Page 4
 Gender of Respondent
Cumulative
Frequency Percent Valid Percent Percent
Valid Male 9 60.0 60.0 60.0
Female 6 40.0 40.0 100.0
Total 15 100.0 100.0

Qualification of Respondent
Cumulative
Frequency Percent Valid Percent Percent
Valid Intermediate 3 20.0 20.0 20.0
Bachelors 6 40.0 40.0 60.0
Masters 4 26.7 26.7 86.7
Ph.D 2 13.3 13.3 100.0
Total 15 100.0 100.0

Status of Respondent
Cumulative
Frequency Percent Valid Percent Percent
Valid Student 5 33.3 33.3 33.3
Unemployed 2 13.3 13.3 46.7
Employed 4 26.7 26.7 73.3
Self-Employed 4 26.7 26.7 100.0
Total 15 100.0 100.0

Salary of Respondent
Cumulative
Frequency Percent Valid Percent Percent
Valid 20,000-30,000 2 13.3 13.3 13.3
30,000-40,000 4 26.7 26.7 40.0
40,000-50,000 4 26.7 26.7 66.7
50,000-60,000 5 33.3 33.3 100.0
Total 15 100.0 100.0

Page 5
 Price is an important factor when making an online purchase
Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 4 26.7 26.7 26.7
Agree 6 40.0 40.0 66.7
Neutral 3 20.0 20.0 86.7
Disagree 1 6.7 6.7 93.3
Strongly Disagree 1 6.7 6.7 100.0
Total 15 100.0 100.0

You have one preferred online shopping platform which you use to
buy
Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 2 13.3 13.3 13.3
Agree 4 26.7 26.7 40.0
Neutral 5 33.3 33.3 73.3
Disagree 3 20.0 20.0 93.3
Strongly Disagree 1 6.7 6.7 100.0
Total 15 100.0 100.0

Traditional retail will go out of business in future

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 5 33.3 33.3 33.3
Agree 3 20.0 20.0 53.3
Neutral 3 20.0 20.0 73.3
Disagree 2 13.3 13.3 86.7
Strongly Disagree 2 13.3 13.3 100.0
Total 15 100.0 100.0

Page 6
 Do you research products or services online before making a
decision?
Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 4 26.7 26.7 26.7
Agree 4 26.7 26.7 53.3
Neutral 5 33.3 33.3 86.7
Disagree 2 13.3 13.3 100.0
Total 15 100.0 100.0

Online product reviews are important during purchasing a

product
Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 5 33.3 33.3 33.3
Agree 6 40.0 40.0 73.3
Neutral 2 13.3 13.3 86.7
Disagree 2 13.3 13.3 100.0
Total 15 100.0 100.0

Have you ever changed your purchase decision based on

negative online reviews?
Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 5 33.3 33.3 33.3
Agree 6 40.0 40.0 73.3
Neutral 2 13.3 13.3 86.7
Disagree 2 13.3 13.3 100.0
Total 15 100.0 100.0

Page 7
 Brand reputation is important while making a purchase.
Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 2 13.3 13.3 13.3
Agree 7 46.7 46.7 60.0
Neutral 3 20.0 20.0 80.0
Disagree 1 6.7 6.7 86.7
Strongly Disagree 2 13.3 13.3 100.0
Total 15 100.0 100.0

Do personal recommendations from friends or family influence

your decision?
Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 3 20.0 20.0 20.0
Agree 4 26.7 26.7 46.7
Neutral 4 26.7 26.7 73.3
Disagree 3 20.0 20.0 93.3
Strongly Disagree 1 6.7 6.7 100.0
Total 15 100.0 100.0

Online products are mostly faulty

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 2 13.3 13.3 13.3
Agree 6 40.0 40.0 53.3
Neutral 2 13.3 13.3 66.7
Disagree 4 26.7 26.7 93.3
Strongly Disagree 1 6.7 6.7 100.0
Total 15 100.0 100.0

Page 8
 Social media ads play an important role in advertising the product
to you.
Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 3 20.0 20.0 20.0
Agree 3 20.0 20.0 40.0
Neutral 2 13.3 13.3 53.3
Disagree 4 26.7 26.7 80.0
Strongly Disagree 3 20.0 20.0 100.0
Total 15 100.0 100.0

Histogram

Age of Respondent

6 Mean = 2.47
Std. Dev. = 1.187
N = 15

4
Frequency

0
.00 1.00 2.00 3.00 4.00 5.00

Age of Respondent

Page 9
 Gender of Respondent

12 Mean = 1.40
Std. Dev. = .507
N = 15

10

8
Frequency

0
.50 1.00 1.50 2.00 2.50

Gender of Respondent

Qualification of Respondent

Mean = 2.33
Std. Dev. = .976
N = 15

6
Frequency

0
.00 1.00 2.00 3.00 4.00 5.00

Qualification of Respondent

Page 10
 Status of Respondent

5 Mean = 2.47
Std. Dev. = 1.246
N = 15

4
Frequency

0
.00 1.00 2.00 3.00 4.00 5.00

Status of Respondent

Salary of Respondent

6 Mean = 2.80
Std. Dev. = 1.082
N = 15

4
Frequency

0
.00 1.00 2.00 3.00 4.00 5.00

Salary of Respondent

Page 11
 Price is an important factor when making an online purchase

6 Mean = 2.27
Std. Dev. = 1.163
N = 15

4
Frequency

0
.00 1.00 2.00 3.00 4.00 5.00 6.00

Price is an important factor when making an online purchase

You have one preferred online shopping platform which you use to buy

6 Mean = 2.80
Std. Dev. = 1.146
N = 15

4
Frequency

0
.00 1.00 2.00 3.00 4.00 5.00 6.00

You have one preferred online shopping platform which you use to buy

Page 12
 Traditional retail will go out of business in future

5 Mean = 2.53
Std. Dev. = 1.457
N = 15

4
Frequency

0
.00 1.00 2.00 3.00 4.00 5.00 6.00

Traditional retail will go out of business in future

Do you research products or services online before making a decision?

6 Mean = 2.33
Std. Dev. = 1.047
N = 15

4
Frequency

0
.00 1.00 2.00 3.00 4.00 5.00

Do you research products or services online before making a decision?

Page 13
 Online product reviews are important during purchasing a product

6 Mean = 2.07
Std. Dev. = 1.033
N = 15

4
Frequency

0
.00 1.00 2.00 3.00 4.00 5.00

Online product reviews are important during purchasing a product

Have you ever changed your purchase decision based on negative online reviews?
6
Mean = 2.07
Std. Dev. = 1.033
N = 15

4
Frequency

0
.00 1.00 2.00 3.00 4.00 5.00

Have you ever changed your purchase decision based on negative online
reviews?

Page 14
 Brand reputation is important while making a purchase.

Mean = 2.60
Std. Dev. = 1.242
N = 15

6
Frequency

0
.00 1.00 2.00 3.00 4.00 5.00 6.00

Brand reputation is important while making a purchase.

Do personal recommendations from friends or family influence your decision?

5
Mean = 2.67
Std. Dev. = 1.234
N = 15

4
Frequency

0
.00 1.00 2.00 3.00 4.00 5.00 6.00

Do personal recommendations from friends or family influence your

decision?

Page 15
 Online products are mostly faulty

6 Mean = 2.73
Std. Dev. = 1.223
N = 15

4
Frequency

0
.00 1.00 2.00 3.00 4.00 5.00 6.00

Online products are mostly faulty

Social media ads play an important role in advertising the product to you.
5
Mean = 3.07
Std. Dev. = 1.486
N = 15

4
Frequency

0
.00 1.00 2.00 3.00 4.00 5.00 6.00

Social media ads play an important role in advertising the product to you.

FREQUENCIES VARIABLES=Age Gender Qualification Status Salary DMP1 DMP2 DMP3 DMP4 DMP5 DMP
6 DMP7
DMP8 DMP9 DMP10
/PIECHART FREQ
/ORDER=ANALYSIS.
Page 16
Frequencies

Statistics

Age of Gender of Qualification of Status of Salary of

Respondent Respondent Respondent Respondent Respondent
N Valid 15 15 15 15 15
Missing 0 0 0 0 0

Statistics

Do you Online product

Price is an You have one research reviews are
important factor preferred online Traditional retail products or important
when making shopping will go out of services online during
an online platform which business in before making purchasing a
purchase you use to buy future a decision? product
N Valid 15 15 15 15 15
Missing 0 0 0 0 0

Statistics

Have you ever Do personal Social media

changed your Brand recommendatio ads play an
purchase reputation is ns from friends important role
decision based important while or family Online products in advertising
on negative making a influence your are mostly the product to
online reviews? purchase. decision? faulty you.
N Valid 15 15 15 15 15
Missing 0 0 0 0 0

Frequency Table

Page 17
 Age of Respondent
Cumulative
Frequency Percent Valid Percent Percent
Valid Under 18 4 26.7 26.7 26.7
18-24 4 26.7 26.7 53.3
25-35 3 20.0 20.0 73.3
35-40 4 26.7 26.7 100.0
Total 15 100.0 100.0

Gender of Respondent
Cumulative
Frequency Percent Valid Percent Percent
Valid Male 9 60.0 60.0 60.0
Female 6 40.0 40.0 100.0
Total 15 100.0 100.0

Qualification of Respondent
Cumulative
Frequency Percent Valid Percent Percent
Valid Intermediate 3 20.0 20.0 20.0
Bachelors 6 40.0 40.0 60.0
Masters 4 26.7 26.7 86.7
Ph.D 2 13.3 13.3 100.0
Total 15 100.0 100.0

Status of Respondent
Cumulative
Frequency Percent Valid Percent Percent
Valid Student 5 33.3 33.3 33.3
Unemployed 2 13.3 13.3 46.7
Employed 4 26.7 26.7 73.3
Self-Employed 4 26.7 26.7 100.0
Total 15 100.0 100.0

Page 18
 Salary of Respondent
Cumulative
Frequency Percent Valid Percent Percent
Valid 20,000-30,000 2 13.3 13.3 13.3
30,000-40,000 4 26.7 26.7 40.0
40,000-50,000 4 26.7 26.7 66.7
50,000-60,000 5 33.3 33.3 100.0
Total 15 100.0 100.0

Price is an important factor when making an online purchase

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 4 26.7 26.7 26.7
Agree 6 40.0 40.0 66.7
Neutral 3 20.0 20.0 86.7
Disagree 1 6.7 6.7 93.3
Strongly Disagree 1 6.7 6.7 100.0
Total 15 100.0 100.0

You have one preferred online shopping platform which you use to
buy
Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 2 13.3 13.3 13.3
Agree 4 26.7 26.7 40.0
Neutral 5 33.3 33.3 73.3
Disagree 3 20.0 20.0 93.3
Strongly Disagree 1 6.7 6.7 100.0
Total 15 100.0 100.0

Page 19
 Traditional retail will go out of business in future
Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 5 33.3 33.3 33.3
Agree 3 20.0 20.0 53.3
Neutral 3 20.0 20.0 73.3
Disagree 2 13.3 13.3 86.7
Strongly Disagree 2 13.3 13.3 100.0
Total 15 100.0 100.0

Do you research products or services online before making a

decision?
Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 4 26.7 26.7 26.7
Agree 4 26.7 26.7 53.3
Neutral 5 33.3 33.3 86.7
Disagree 2 13.3 13.3 100.0
Total 15 100.0 100.0

Online product reviews are important during purchasing a

product
Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 5 33.3 33.3 33.3
Agree 6 40.0 40.0 73.3
Neutral 2 13.3 13.3 86.7
Disagree 2 13.3 13.3 100.0
Total 15 100.0 100.0

Page 20
 Have you ever changed your purchase decision based on
negative online reviews?
Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 5 33.3 33.3 33.3
Agree 6 40.0 40.0 73.3
Neutral 2 13.3 13.3 86.7
Disagree 2 13.3 13.3 100.0
Total 15 100.0 100.0

Brand reputation is important while making a purchase.

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 2 13.3 13.3 13.3
Agree 7 46.7 46.7 60.0
Neutral 3 20.0 20.0 80.0
Disagree 1 6.7 6.7 86.7
Strongly Disagree 2 13.3 13.3 100.0
Total 15 100.0 100.0

Do personal recommendations from friends or family influence

your decision?
Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 3 20.0 20.0 20.0
Agree 4 26.7 26.7 46.7
Neutral 4 26.7 26.7 73.3
Disagree 3 20.0 20.0 93.3
Strongly Disagree 1 6.7 6.7 100.0
Total 15 100.0 100.0

Page 21
 Online products are mostly faulty
Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 2 13.3 13.3 13.3
Agree 6 40.0 40.0 53.3
Neutral 2 13.3 13.3 66.7
Disagree 4 26.7 26.7 93.3
Strongly Disagree 1 6.7 6.7 100.0
Total 15 100.0 100.0

Social media ads play an important role in advertising the product

to you.
Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 3 20.0 20.0 20.0
Agree 3 20.0 20.0 40.0
Neutral 2 13.3 13.3 53.3
Disagree 4 26.7 26.7 80.0
Strongly Disagree 3 20.0 20.0 100.0
Total 15 100.0 100.0

Pie Chart

Page 22
 Statistics

Do you Online product

Price is an You have one research reviews are
important factor preferred online Traditional retail products or important
when making shopping will go out of services online during
an online platform which business in before making purchasing a
purchase you use to buy future a decision? product
N Valid 15 15 15 15 15
Missing 0 0 0 0 0

Statistics

Have you ever Do personal Social media

changed your Brand recommendatio ads play an
purchase reputation is ns from friends important role
decision based important while or family Online products in advertising
on negative making a influence your are mostly the product to
online reviews? purchase. decision? faulty you.
N Valid 15 15 15 15 15
Missing 0 0 0 0 0

Frequency Table

Age of Respondent
Cumulative
Frequency Percent Valid Percent Percent
Valid Under 18 4 26.7 26.7 26.7
18-24 4 26.7 26.7 53.3
25-35 3 20.0 20.0 73.3
35-40 4 26.7 26.7 100.0
Total 15 100.0 100.0

Gender of Respondent
Cumulative
Frequency Percent Valid Percent Percent
Valid Male 9 60.0 60.0 60.0
Female 6 40.0 40.0 100.0
Total 15 100.0 100.0

Page 31
 Qualification of Respondent
Cumulative
Frequency Percent Valid Percent Percent
Valid Intermediate 3 20.0 20.0 20.0
Bachelors 6 40.0 40.0 60.0
Masters 4 26.7 26.7 86.7
Ph.D 2 13.3 13.3 100.0
Total 15 100.0 100.0

Status of Respondent
Cumulative
Frequency Percent Valid Percent Percent
Valid Student 5 33.3 33.3 33.3
Unemployed 2 13.3 13.3 46.7
Employed 4 26.7 26.7 73.3
Self-Employed 4 26.7 26.7 100.0
Total 15 100.0 100.0

Salary of Respondent
Cumulative
Frequency Percent Valid Percent Percent
Valid 20,000-30,000 2 13.3 13.3 13.3
30,000-40,000 4 26.7 26.7 40.0
40,000-50,000 4 26.7 26.7 66.7
50,000-60,000 5 33.3 33.3 100.0
Total 15 100.0 100.0

Price is an important factor when making an online purchase

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 4 26.7 26.7 26.7
Agree 6 40.0 40.0 66.7
Neutral 3 20.0 20.0 86.7
Disagree 1 6.7 6.7 93.3
Strongly Disagree 1 6.7 6.7 100.0
Total 15 100.0 100.0

Page 32
You have one preferred online shopping platform which you use to
buy
Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 2 13.3 13.3 13.3
Agree 4 26.7 26.7 40.0
Neutral 5 33.3 33.3 73.3
Disagree 3 20.0 20.0 93.3
Strongly Disagree 1 6.7 6.7 100.0
Total 15 100.0 100.0

Traditional retail will go out of business in future

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 5 33.3 33.3 33.3
Agree 3 20.0 20.0 53.3
Neutral 3 20.0 20.0 73.3
Disagree 2 13.3 13.3 86.7
Strongly Disagree 2 13.3 13.3 100.0
Total 15 100.0 100.0

Do you research products or services online before making a

decision?
Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 4 26.7 26.7 26.7
Agree 4 26.7 26.7 53.3
Neutral 5 33.3 33.3 86.7
Disagree 2 13.3 13.3 100.0
Total 15 100.0 100.0

Page 33
 Online product reviews are important during purchasing a
product
Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 5 33.3 33.3 33.3
Agree 6 40.0 40.0 73.3
Neutral 2 13.3 13.3 86.7
Disagree 2 13.3 13.3 100.0
Total 15 100.0 100.0

Have you ever changed your purchase decision based on

negative online reviews?
Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 5 33.3 33.3 33.3
Agree 6 40.0 40.0 73.3
Neutral 2 13.3 13.3 86.7
Disagree 2 13.3 13.3 100.0
Total 15 100.0 100.0

Brand reputation is important while making a purchase.

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 2 13.3 13.3 13.3
Agree 7 46.7 46.7 60.0
Neutral 3 20.0 20.0 80.0
Disagree 1 6.7 6.7 86.7
Strongly Disagree 2 13.3 13.3 100.0
Total 15 100.0 100.0

Page 34
 Do personal recommendations from friends or family influence
your decision?
Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 3 20.0 20.0 20.0
Agree 4 26.7 26.7 46.7
Neutral 4 26.7 26.7 73.3
Disagree 3 20.0 20.0 93.3
Strongly Disagree 1 6.7 6.7 100.0
Total 15 100.0 100.0

Online products are mostly faulty

Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 2 13.3 13.3 13.3
Agree 6 40.0 40.0 53.3
Neutral 2 13.3 13.3 66.7
Disagree 4 26.7 26.7 93.3
Strongly Disagree 1 6.7 6.7 100.0
Total 15 100.0 100.0

Social media ads play an important role in advertising the product

to you.
Cumulative
Frequency Percent Valid Percent Percent
Valid Strongly Agree 3 20.0 20.0 20.0
Agree 3 20.0 20.0 40.0
Neutral 2 13.3 13.3 53.3
Disagree 4 26.7 26.7 80.0
Strongly Disagree 3 20.0 20.0 100.0
Total 15 100.0 100.0

Bar Chart

Page 35
 Age of Respondent

3
Frequency

0
Under 18 18-24 25-35 35-40

Age of Respondent

Gender of Respondent

10

8
Frequency

0
Male Female

Gender of Respondent

Page 36
 Qualification of Respondent

4
Frequency

0
Intermediate Bachelors Masters Ph.D

Qualification of Respondent

Status of Respondent

4
Frequency

0
Student Unemployed Employed Self-Employed

Status of Respondent

Page 37
 Salary of Respondent

4
Frequency

0
20,000-30,000 30,000-40,000 40,000-50,000 50,000-60,000

Salary of Respondent

Price is an important factor when making an online purchase

4
Frequency

0
Strongly Agree Agree Neutral Disagree Strongly Disagree

Price is an important factor when making an online purchase

Page 38
 You have one preferred online shopping platform which you use to buy

4
Frequency

0
Strongly Agree Agree Neutral Disagree Strongly Disagree

You have one preferred online shopping platform which you use to buy

Traditional retail will go out of business in future

4
Frequency

0
Strongly Agree Agree Neutral Disagree Strongly Disagree

Traditional retail will go out of business in future

Page 39
 Do you research products or services online before making a decision?

4
Frequency

0
Strongly Agree Agree Neutral Disagree

Do you research products or services online before making a decision?

Online product reviews are important during purchasing a product

4
Frequency

0
Strongly Agree Agree Neutral Disagree

Online product reviews are important during purchasing a product

Page 40
 Have you ever changed your purchase decision based on negative online reviews?

4
Frequency

0
Strongly Agree Agree Neutral Disagree

Have you ever changed your purchase decision based on negative online reviews?

Brand reputation is important while making a purchase.

6
Frequency

0
Strongly Agree Agree Neutral Disagree Strongly Disagree

Brand reputation is important while making a purchase.

Page 41
 Do personal recommendations from friends or family influence your decision?

3
Frequency

0
Strongly Agree Agree Neutral Disagree Strongly Disagree

Do personal recommendations from friends or family influence your decision?

Online products are mostly faulty

4
Frequency

0
Strongly Agree Agree Neutral Disagree Strongly Disagree

Online products are mostly faulty

Page 42
 Social media ads play an important role in advertising the product to you.

3
Frequency

0
Strongly Agree Agree Neutral Disagree Strongly Disagree

Social media ads play an important role in advertising the product to you.

Page 43
SUMMARY OUTPUT

Regression Statistics
Multiple R 0.999982248
R Square 0.999964496
Adjusted R Square 0.999960946
Standard Error 0.143300098
Observations 12

ANOVA
df SS MS F Significance F
Regression 1 5783.612384 5783.612384 281647.6959 1.38835E-23
Residual 10 0.205349182 0.020534918
Total 11 5783.817733

Coefficients Standard Error t Stat P-value Lower 95%

Intercept -0.168134387 0.044346385 -3.791388781 0.00353533 -0.266944291
X Variable 1 1.0967323 0.002066558 530.7049047 1.38835E-23 1.092127723
 Upper 95% Lower 95.0% Upper 95.0%
-0.069324483 -0.266944291 -0.069324483
1.101336878 1.092127723 1.101336878