Speaking

TL 4
 STARTING A BUSINESS
1. Work in pairs. Imagine that you and your partner are two young entrepreneurs and
want to start a new business. Discuss the advantages and disadvantages of each one.

a) To talk about advantages and disadvantages, you can use these phrases:
I think that this business is better than the others because… but this other one is…
The main advantage/disadvantage of this business is…
In my view, a big advantage/disadvantage is…
On the one hand, this business offers the possibility of… but on the other hand we must
think about…

b) Use phrases to show agreement and disagreement to your partner while you are
discussing the advantages and disadvantages. Finally, try to reach an agreement.
I agree with you.
I totally agree with you.
I couldn’t agree more.
I disagree with you.
I completely disagree with what you say.
I agree to some extent.
Shall we come to an agreement? I think we should definitely go for this one.
 Your Business plan:
Work in pairs and answer the questions.

a) Name of the company:________________________________________________

b) Name of the director(s):_______________________________________________
c) Date you started the business:__________________________________________
d) Write a short description of the business. What does your company do?
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
___________________________________________________________________
________________________________________________________________

e) Aim of your business:

f) Who is your product aimed at? Circle the answers.

men teenage boys children parents
women teenage girls senior citizens single people

g) How would you describe your customers? Circle the answers.

adventurous fashionable fit supportive
calm conventional physically inactive self-centred

creative pet lover concerned about food aware of global issues

narrow-minded animal hater junk food consumer indifferent about problems

h) How are you going to sell your product or provide your services? Circle the
answers.
door-to-door in shops home delivery telesales
on the Internet in a catalogue fairs and expositions

i) How would you like to advertise your product or service? Circle the answers.
on the Internet on the radio leaflets
in magazines and newspaper on hoardings on local TV
bus shelter advertisements bus backs public relations officer
attend local business groups’ meetings offer discount coupons on fliers
email marketing Yellow Pages local fairs

j) If you need to employ more people in the future, what qualities do they need?
Circle the most important.
easy-going funny serious responsible imaginative
 creative sympathetic caring entrepreneur friendly loving
intelligent competent cooperative trustworthy hardworking

2. Make your own business logo. You are going to present your logo in your
advertisement en presentation (assignment 3 and 4)
Example logos:

3. Imagine that you have to record a commercial for a local television station to
advertise your small company that has just started running.
Hand in week 11 (11 maart t/m 15).
In your commercial, you should include:
- Name of the company.
- Product/service you offer.
- The customers who the product/service is aimed at.
- Why you think people should buy/use your product/service.
- Mention why it is so good.
- Address, phone number or website where customers can find you.
- Everyone needs to talk for approx. 1 minute.

4. During your test week it’s time to give a presentation about your business.
You will make powerpoint in English and you need to talk for at least 5 minutes.
Remember to include all the points in the questionnaire.
- Aim
- What kind of business
- What kind of costumers
- Explain and show your logo
- How do you sell your products
- Employees?
- Show your commercial!

Fill in the cheat sheet. You can use the cheat sheet during your presentation.
 Aim?
Cheat sheet ____________________
What kind of business?
____________________
_________________ ____________________
____________________
_________________

What kind of
costumers?
____________________
____________________
How sell products?
_________________
____________________
____________________
Name Business _________________
__________________
__________________
___

Explain your logo and

show your commercial.
____________________
____________________
_________________

Employees?
____________________
____________________
_________________

Extra notes:
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
_________________________________________________________________________________________
Rubric speaking