INVERTIS UNIVERSITY, BAREILLY

SYLLABUS

FOR

Master of Business Administration

Master Of Business Administration Syllabus As Per Course

StructureTo Be Effective From Academic Year 2020 Onwards
STATEMENTS OF PEOs, POs AND PSOs

PROGRAM EDUCATIONAL OBJECTIVES (PEOs)

PEO 1- PROFESSIONAL DEVELOPMENT

To develop students’ capacity to acquire managerial knowledge and apply it
professionallywithin realistic constraints across the industry with ethical
responsibility.

PEO 2- DEVELOPING CORE PROFICIENCY

To impart knowledge of Management theory and practice for providing
ability to identify, comprehend, analyze, design and formulate solutions
for various issues withhands on experience from the industry.

PEO3- MANAGERIAL SKILL ACCOMPLISHMENTS

To develop ability to design, simulate, experiment, analyze, optimize and
interpret managerial tools for decision making required for solving complex
managerial problemsthrough multidisciplinary concepts and contemporary
learning.

PEO4- PROFESSIONALISM
To provide exposure and awareness on importance of soft skills for holistic
personality development and development of professional attitude so as to
produce industry ready graduates having the highest regard for Personal &
Institutional Integrity, Social Responsibility, Teamwork and Continuous Learning.

PEO5- LEARNING ENVIRONMENT

To provide students with an academic environment and make them aware of
excellence, develop the urge of discovery, creativity, leadership, and
entrepreneurial capability.
 Program Outcomes
(POs)
PO1 Managerial knowledge An ability to apply knowledge of management
PO2 Problem analysis An ability to analyze and interpret problems
PO3 Interpersonal Skills An ability to utilize interpersonal skills to
lead/manageemployees in an organizational
setting,
PO4 Critical thinking Skills An ability to demonstrate critical thinking skills.
PO5 Conduct investigations An ability to identify, formulate, comprehend,
ofproblems analyse, and synthesise information to solve
managerial problems and provide valid conclusions.
PO6 Use of Modern tools An ability to use the contemporary techniques,
skills andmodern tools necessary for managerial
decisions.
PO7 Ethics Understand the ethical implications of business
decisionmaking and recognize ethical dilemmas.
PO8 Individual and teamwork Exhibit the leadership capacity and teamwork
skills forbusiness decision making.
PO9 Communication skill An ability to demonstrate effective communication.
PO10 Project management An ability to use skills and management principles,
andfinance developan ability to work as a member and leader
in a team, to
manage projects and demonstrate capabilities in
newventure creation.
PO11 Holistic Development Ensuring holistic and sustainable development of
students
PO12 Life-long learning Achieving higher levels of proficiency and
self-actualization through pursuing
lifelonglearning.
 YEAR -1 SEMESTER-I
Cour
s e Course
Course Title L+T+P CA EE TOTAL CREDIT
Code Category
MBA101 Management- Micro and Macro DSC 4+1+0 30 70 100 4
MBA102 Market Science DSC 4+1+0 30 70 100 4
MBA103 Computing Techniques AECC 2+0+0 15 35 50 2
Recording and Analysis of
MBA104 Business Operations DSC 4+1+0 30 70 100 4
Micro Economics &
MBA105 DSC 4+1+0 30 70 100 4
EconomicPlanning
MBA106 Managerial Communication SEE 2+0+0 15 35 50 2
Skills
MBA107 Quantitative Skills AECC 4+1+0 30 70 100 4
LAB
MBA151 MS-Office Lab SEE 0+0+3 15 35 50 2
MBA152 Managerial Communication Lab SEE 0+0+3 15 35 50 2
TOTAL 210 490 700 28
L= Lecture, T= Tutorial, P=Practical, EE=End Sem Exam, CA = Continuous Assessment

Year -1 Semester-II
Cour
s e Course
Course Title L+T+P CA EE Total Credit
Code Category
MBA201 Management Science DSC 3+0+0 15 35 50 2
MBA202 Market Intelligence GEC 4+1+0 30 70 100 4
Identification, addition and delivery
MBA203 DSC 4+1+0 30 70 100 4
ofValue
MBA204 Economics of Human Resource DSC 4+1+0 30 70 100 4
MBA 205 Sales And Distribution DSC 4+1+0 30 70 100 4
MBA206 Financial Issues DSC 4+1+0 30 70 100 4
MBA207 Digital Marketing SEE 4+1+0 30 70 100 4
Analytical Ability and
MBA208 AECC 3+0+0 15 35 50 2
ProfessionalCommunication
LAB
MBA251 R Lab SEE 0+0+2 15 35 50 2
MBA252 Written Analysis And 0+0+3
CommunicationLab SEE 15 35 50 2
Total 240 560 800 32

L= Lecture, T= Tutorial, P=Practical, EE=End Sem Exam, CA = Continuous Assessment

**After 2nd Semester, students will undergo 6-8 weeks of summer training compulsorily in
Public Sector undertakings or Private Sector, known as Hands on Experience. Evaluation
will be on the basis of the performance feedback received from the Industry mentor,
project report (40 marks) andperformance in the Viva (60 marks).
 Year-2 Semester-III
Course C ou
rse
Course Title L+T+P CA EE Total Credit
Code Categ
o
ry
MBA301 Strategic Management DSC 4+1+0 30 70 100 4
MBA302 Event Management* GEC 2+1+2 60 40 100 4
MBA303 Entrepreneurial Development AECC 4+1+0 30 70 100 4
&Innovation
MBA* Spec. Group 1 Paper 1 DSE 4+1+0 30 70 100 4
MBA* Spec. Group 1 Paper 2 DSE 4+1+0 30 70 100 4
MBA* Spec. Group 2 Paper 1 DSE 4+1+0 30 70 100 4
MBA* Spec. Group 2 Paper 2 DSE 4+1+0 30 70 100 4
MBA396 Hands on Experience Viva** AECC 40 60 100 4
Total 280 520 800 32
L= Lecture, T= Tutorial, P=Practical, EE=End Sem Exam, CA = Continuous Assessment

*Event Management being a highly practical subject, student’s Organizing capacity

evaluation become important. The students will be divided into group of four and these
groups are expected toorganize at-least one event. Evaluation of the group will be based
on the report submitted by the group and viva will be conducted for individual assessment.
It is therefore necessary to reduce the weightage of external written examination to 40
marks and event organized assessment to 60 Marks. Out of 60 marks UTs consist of 20
marks and the rest 40 marks will be on viva of students on their event management
experience.
MBA* represents Specialization Papers from Specialization Group

Year-2 Semester-IV
Course
Course Title Course Category L+T+P CA EE Total Credit
Code
MBA** Spec. Group 1 Paper 3 DSE 4+1+0 30 70 100 4
MBA** Spec. Group 1 Paper 4 DSE 4+1+0 30 70 100 4
MBA** Spec. Group 1 Paper 5 DSE 4+1+0 30 70 100 4
MBA** Spec. Group 2 Paper 3 DSE 4+1+0 30 70 100 4
MBA** Spec. Group 2 Paper 4 DSE 4+1+0 30 70 100 4
MBA** Spec. Group 2 Paper 5 DSE 4+1+0 30 70 100 4
MBA495 Legal Issue In Business AECC 4+1+0 30 70 100 4
MBA496 Comprehensive Viva AECC NA NA 70 100 4
MBA497 Human Values & Ethics AECC 2+0+0 15 35 50 2
Total NA 225 595 850 34
L= Lecture, T= Tutorial, P=Practical, EE=End Sem Exam, CA = Continuous Assessment

MBA** represents Specialization Papers from Specialization Group

Note: Students are required to choose any two specializations. The first specialization
chosen bystudent will be treated as Spec. Group 1 and second specialization will be treated as
Spec. Group 2.
## A course on Human Values & Ethics of 2 Credits will be conducted as a compulsory
course onceduring the entire Programme.
 Functional Specialization
DISCIPLINE SPECIFIC ELECTIVE - MARKETING (MKTG.)
Cour
s e
Course Title Category L+T+P CA EE Total Credit Semester
Code
MBA316 Marketing Analytics DSE 4+1+4 30 70 100 4III
MBA317 Service Management DSE 4+1+1 30 70 100 4III
MBA318 Marketing Of Financial Services DSE 4+1+2 30 70 100 4III
MBA416 CB AND IMC DSE 4+1+1 30 70 100 4IV
MBA417 Rural Marketing DSE 4+1+2 30 70 100 4IV
MBA418 International Marketing DSE 4+1+3 30 70 100 4IV

DISCIPLINE SPECIFIC ELECTIVE - HUMAN RESOURCE (HR)

Cour
s e
Course Title Category L+T+P CA EE Total Credit Semeste
Code
r
Organizational Diagnosis
MBA321 DSE 4+1+0 30 70 100 4III
&Development
Training & Development
MBA322 DSE 4+1+0 30 70 100 4III
AndCompetency Mapping
Current Trends & Cases In
MBA323 DSE 4+1+1 30 70 100 4III
HumanResource Management
Employee Welfare And
MBA421 DSE 4+1+1 30 70 100 4IV
LabourLegislation
Strategic Human
MBA422 DSE 4+1+2 30 70 100 4IV
ResourceManagement
Performance Appraisal
MBA423 DSE 4+1+3 30 70 100 4IV
AndC om pensati
o n
M anag em ent
MBA424 HR Analytics DSE 4+1+4 30 70 100 4IV

DISCIPLINE SPECIFIC ELECTIVE - FINANCE (FIN)

Cour
s e
Course Title Category L+T+P CA EE Total Credit
Semeste
Code
r
MBA311 Tax Planning and Management DSE 4+1+0 30 70 100 4 III
Security Analysis &
MBA312 DSE 4+1+0 30 70 100 4III
PortfolioManagement
Technical Analysis Of
MBA313 DSE 4+1+1 30 70 100 4III
FinancialMarkets
MBA411 Corporate Restructuring DSE 4+1+1 30 70 100 4IV
MBA412 Banking Operations Management DSE 4+1+2 30 70 100 4IV
MBA413 Financial Market & Services DSE 4+1+3 30 70 100 4IV
MBA414 Mutual Fund DSE 4+1+4 30 70 100 4IV
Business Valuation And
MBA415 DSE 4+1+5 30 70 100 4IV
RiskManagement
 DISCIPLINE SPECIFIC ELECTIVE - INFORMATION TECHNOLOGY (IT)
Cours
Course Title Category L+T+P CA EE Total Credit Semeste
eCode
r
Business Intelligence And Data
MBA336 DSE 4+1+0 30 70 100 4III
Mining
MBA337 E-Commerce DSE 4+1+0 30 70 100 4III
Artificial Intelligence In
MBA338 DSE 4+1+1 30 70 100 4III
BusinessApplications
MBA436 Big Data Analytics DSE 4+1+1 30 70 100 4IV
MBA437 It Project Management DSE 4+1+2 30 70 100 4IV
Data Communication And
MBA438 DSE 4+1+3 30 70 100 4IV
Networking Security
Machine Learning &
MBA439 DSE 4+1+4 30 70 100 4IV
CognitiveIntelligence Using
Python

DISCIPLINE SPECIFIC ELECTIVE - INTERNATIONAL BUSINESS (IB)

Cour
s e
Course Title Category L+T+P CA EE Total Credit Semeste
Code
r
MBA326 International Business DSE 4+1+0 30 70 100 4 III
MBA327 Exim Procedure & Documentation DSE 4+1+0 30 70 100 4 III
Global Competitiveness
MBA328 DSE 4+1+1 30 70 100 4III
AndStrategic Alliances
International
MBA426 DSE 4+1+1 30 70 100 4IV
Financial
Management
Environment &
MBA427 DSE 4+1+2 30 70 100 4IV
Global
Competitiveness
MBA428 Global Logistics & Supply Chains DSE 4+1+3 30 70 100 4IV
MBA429 International Marketing DSE 4+1+4 30 70 100 4IV

DISCIPLINE SPECIFIC ELECTIVE - PROJECT MANAGEMENT (PM)

Cour
s e
Course Title Category L+T+P CA EE Total Credit
Semeste
Code
r
MBA371 Project Formulation And DSE 4+1+0 30 70 100 4 III
Appraisal
Construction Planning,
MBA372 DSE 4+1+0 30 70 100 4III
SchedulingAnd Control.
Construction
MBA471 DSE 4+1+1 30 70 100 4IV
Personnel
Management
MBA472 Construction Project DSE 4+1+2 30 70 100 4IV
Management
MBA473 Project Safety Management DSE 4+1+3 30 70 100 4IV
 Sectoral Specialization
DISCIPLINE SPECIFIC ELECTIVE - RETAIL MANAGEMENT (RM)
Course
Code Course Title Category L+T+P CA EE Total Credit
Semeste
r
MBA341 Retail Science DSE 4+1+0 30 70 100 4 III
MBA342 Pricing And Branding DSE 4+1+0 30 70 100 4 III
Retail Credit
MBA343 DSE 4+1+1 30 70 100 4III
Management-Lending &
Recovery
MBA441 International Retailing DSE 4+1+1 30 70 100 4IV
Merchandising And
MBA442 DSE 4+1+2 30 70 100 4IV
MallManagement
Acquiring, Maintaining
MBA443 DSE 4+1+3 30 70 100 4IV
AndRetaining Customer
MBA444 Retail Analytics DSE 4+1+4 30 70 100 4IV

DISCIPLINE SPECIFIC ELECTIVE - HEALTHCARE MANAGEMENT (HM)

Cour
s e
Course Title Category L+T+P CA EE Total Credit
Semeste
Code
r
MBA351 Hospital Planning DSE 4+1+0 30 70 100 4 III
Medical Terminology
MBA352 DSE 4+1+0 30 70 100 4III
AndProcedures
Information Technology In
MBA353 DSE 4+1+1 30 70 100 4III
PharmaAnd Healthcare
MBA451 Hospital Administration DSE 4+1+1 30 70 100 4IV
Laws Related To Hospital And
MBA452 Medical Services DSE 4+1+2 30 70 100 4IV
Healthcare And Administration
MBA453 DSE 4+1+3 30 70 100 4IV
Of Clinical And Non-Clinical
Services
Entrepreneurship In Pharma
MBA454 DSE 4+1+4 30 70 100 4IV
AndHealthcare

DISCIPLINE SPECIFIC ELECTIVE - RURAL AND AGRICULTURE MANAGEMENT (RAM)

Cour
s e
Course Title Category L+T+P CA EE Total Credit Semeste
Code
r
MBA376 Rural Economy DSE 4+1+0 30 70 100 4 III
Basics Of Rural And
MBA377 DSE 4+1+0 30 70 100 4III
AgriculturalMarketing
MBA378 ICT For Agriculture Management DSE 4+1+1 30 70 100 4III
Distribution Strategies For
MBA476 DSE 4+1+1 30 70 100 4IV
RuralAnd Agricultural
Marketing
Evolution Of
MBA477 DSE 4+1+2 30 70 100 4IV
AgriculturalMarketing
In India
MBA478 Rural And Agricultural Financing DSE 4+1+3 30 70 100 4IV
MBA479 Agri – Entrepreneurship DSE 4+1+4 30 70 100 4IV
 DISCIPLINE SPECIFIC ELECTIVE - HOSPITALITY & TOURISM MANAGEMENT (HTM)
C
o
u
r
se
C
od
Course Title Category L+T+P CA EE Total Credit Semeste
e
r
MBA331 Introduction To Tourism Industry DSE 4+1+0 30 70 100 4 III
MBA332 Hospitality And Tourism Planning DSE 4+1+0 30 70 100 4 III
MBA333 Revenue Management DSE 4+1+1 30 70 100 4III
MBA431 Travel Agency And Tour DSE 4+1+1 30 70 100 4IV
Operators
MBA432 Hospitality Information System DSE 4+1+2 30 70 100 4IV
Tourist Products Design
MBA433 DSE 4+1+3 30 70 100 4IV
AndDestination
Development
MBA434 Strategic Hospitality DSE 4+1+4 30 70 100 4IV
Management

LIST OF DISCIPLINE SPECIFIC CORE COURSE

Sl No COURSE CATEGORY COURSE NAME
1 DSC Management- Micro and Macro
2 DSC Micro Economics & Economic Planning
3 DSC Management Science
4 DSC Identification, addition and delivery of Value
5 DSC Legal Issues in Business
6 DSC Strategic Management
7 DSC Economics of Human Resource
8 DSC Market Science
9 DSC Financial Issues
10 DSC Recording and Analysis of Business Operations

LIST OF SKILL ENHANCEMENT ELECTIVE COURSE

Sl No COURSE CATEGORY COURSE NAME
1
SEE Managerial Communication Skills
2
SEE Digital Marketing
3
SEE Analytical Ability and Professional Communication
4
SEE MS-Office Lab
5
SEE Managerial Communication Lab
6
SEE R Lab
7
SEE Written Analysis And Communication Lab

LIST OF ABILITY ENHANCEMENT

COMPULSORY COURSE
Sl No COURSE CATEGORY COURSE NAME
1
AECC Computing Techniques
2
AECC Quantitative Skills
3
AECC Hands on Experience Viva
4
AECC Comprehensive Viva Voce
5
AECC Entrepreneurial Development & Innovation
6
AECC Human Values & Ethics

LIST OF GENERIC ELECTIVE COURSE

Sl No COURSE CATEGORY COURSE NAME
1
GEC Event Management
2
GEC Market Intelligence
 LIST OF CROSS CUTTING COMPULSORY COURSE
Sl No COURSE CATEGORY COURSE NAME
1
CCC Entrepreneurship Development
2
CCC Human Values & Ethics
st
1 Semester
 MBA101: MANAGEMENT – MICRO AND MACRO

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Course Objectives:

 Personal, managerial and organizational preferences and styles achieved

through theuse of self-assessment instruments, exercises and role plays.
 Key managerial skills gained from class preparation, presentations, case
studies, andexercises
 Personal ability and skills to work collaboratively
Hours: 40

UNIT I (10 Hrs): Management Skill Pre-Assessment through personal awareness of

one's personal values, orientation toward change and interpersonal skill; Management
Skills for Everyday Life, Skills required for managerial success – Technical, Human
Relation and Conceptual, Understanding Role and responsibilities of Managers at
different levels, Challenges of Globalization

UNIT II (10 Hrs): Personal Management Skill-Learning and Analysis through; Individual
Aspects: Perceptual Process, Personality Assessment, Attitude and Values, Learning
and trust, Emotional Intelligence, Spiritual Quotient and Stress Management, Time
Management, Building Social Capital, Emotional Baggage

UNIT III(10 Hrs): Group and Organizational Management Skill-Learning and Analysis
through; Group Aspects: Motivation, Leadership, Group Dynamics and Conflict,
OrganizationalAspects: Power and Politics, Trends in Organizational Change, Model for
Managing Change, Managing Cultural Diversity

UNIT IV (10 Hrs): Management Skill Application through; Organizational Management:

Planning and Prioritizing, Decision Making, Organisational Structure, Departmentation,
Controlling Concept, How Industries Evolve: Principles for Achieving and Sustaining
Superior Performance, Societal Management, Managing Cross Border.

Suggested Readings:
1. Management-Stoner, Freeman & Gilbert Jr, PHI
2. Fundamentals of Management: Concepts and Applications-Robbins S.P. and Decenzo David A, PHI
3. M anagem ent
: A Globalan d Ent
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4. Organizational Behaviour -Robbins Stephen P., Pearson Education
5. Organizational Behaviour: Human Behaviour at Work-Newstrom John W., TMH
6. Organizational Behaviour-McShaneL. Steven, Glinow Mary Ann Von, Sharma R.,TMH
7. Organizational Behaviour -Luthans Fred, TMH
8. Organisational Behaviour-Aswathappa K., Himalaya Publishing House
COURSE OUTCOMES of MBA101
CO1 Understanding the behaviour of individuals and groups in organisations.
CO2 Analyse the behaviour of individuals and groups in organisations.
CO3 Assess the potential effects of organisational‐level factors (such as
structure, cultureand change) on organisational behaviour.
CO4 Critically evaluate the potential effects of important developments in the
external environment (such as globalisation and advances in technology)
on organisationalbehaviour.
CO5 Analyse behavioural issues in the context of organisational behaviour
theories
CO6 Ability to identify and apply the knowledge of subject practically in real life

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA102: MARKET SCIENCE

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Course Objectives:
 Assess market opportunities by analyzing customers, competitors, collaborators,
context, andstrengths and weaknesses of a company.
 Develop effective marketing strategies and skills to achieve organizational objectives.
 To apply key marketing terms and concepts to complex business situations.
 To utilize a framework for understanding the marketing challenges faced by
organizationsdoing business around the world.
Hours: 40

UNIT I (8 Hrs): Marketing for 21st Century; Genesis of marketing; Core Marketing
Concepts; Marketing Mix elements; Marketing & Customer Value; New Marketing
Realities; Breakthrough Marketing; Scanning the marketing environment; Dealing with
competition.

UNIT II (10 Hrs): Developing Marketing Strategies and Plans; Conducting Marketing
Research and Forecasting Demand; Identifying Market Segments and Targets; Crafting
the product positioning; Analysing Consumer markets and Business markets; Setting
Product Strategies; Creating Brand Equity.

UNIT III (12 Hrs): Price Vs Value; Developing Pricing Strategies and Programmes;
Distribution Vs Convenience; Designing and managing Integrated Marketing Channels-
Marketing Channels and Value Network; Managing Retailing, Wholesaling and Logistics.

UNIT IV (10 Hrs): Communicating Value- Designing and Managing Integrated marketing
communication; Managing Mass Communications: Advertising, Sales Promotion, PR,
Events & Experience; Managing Personal Communications- Direct and Interactive
marketing, Personal selling emerging issues in marketing; Tapping in to Global Markets;
Social Media Marketing.

SUGGESTED READINGS:
Text Books:
1. Marketing Management: A South Asian Perspective - Kotler, Keller, Kevin 15/e,
PearsonEducation, 2016.
2. Marketing Management - Ramaswamy V. S. & Namakumar S, 5/e,
McGrawHillEducation Publishers, 2015.
3. Marketing Management - Tapan Panda, 5/e, Excel Publication, 2007.
4. Fundamentals of Marketing Management - Etzel M. J, B J Walker & William J.
Stanton,14/e, McGrawHill Education Publishers, 2015.
 5. Marketing: Asian EditionPaul Bainies, Chris Fill Kelly Page third edition,
Oxford.Reference Books:
1. Marketing: An Introduction - Rosalind Masterson & David Pickton, 2/e,
SagePublications, 2010.
2. Marketing Management- Russ Winer, Ravi Bhar 4/e Pearson Edication 2015.
3. Managing Marketing, Noel Capon, SidharthShekar Singh, 4/e Wiley
4. Marketing: Lamb, Hair, Mc Danniel, Cengage Learning 2012.

COURSE OUTCOMES DESCRIPTION

CO1 Understandinggeneral concepts about marketing management and the
marketingprocess.
CO2 Analyseconsumer and buyer behaviour models as they influence customer
purchasedecision‐making
CO3 Assessing theconcepts of segmentation, targeting and positioning as
part of acomprehensive Marketing plan.
CO4 Develop a set of skills important to successful performance in marketing
management
positions, including critical thinking, working in a group environment, oral and
writtenpresentation skills.
CO5 Explain the prospect of the global market and application of digitalization
to reachthere.
CO6 Apply the knowledge of subject practically in real life situations

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA103: COMPUTING TECHNIQUES

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Course Objectives:
 to identify computer hardware and peripheral devices
 to learn about various internet based applications
 to accomplish creating basic documents, spreadsheets, presentations and HTML
Hours: 15

Unit I (04 hours): Conceptual Framework: Hardware: (a) Input devices - keyboard, Mouse,
voice speech devices, scanner, MICR, OMR, Bar code reader, digital camera etc. (b)
Output devices- Visual Display Unit, printers, plotter (c) Storage Devices – Magnetic
storage devices, Optical storage devices, Flash Memory.

UNIT II (06 Hrs): E-commerce, Smart Card, Debit Card, Credit Card, EDI and its
Components,Digital Signature, e-Cash, e-Cheque. Cyber Crime, Social network, E-Mail.

Unit III (05 hours): Communication Technology: Network and Internet: Types of
computer networks (LAN, WAN and MAN), Network topologies.

Internet: Netiquettes, Architecture & Functioning of Internet, Basic services over Internet
like WWW, FTP, Telnet, Gopher, IP addresses, ISPs, URL, Domain names, Web Browsers,
Internet Protocols, Search engines.

Suggested Readings:
1. Using Information Technology Complete Edition-Brian Williams, Stacey Sawyer, TMH
2. Fundamental of Computers-E. Balagurusamy, TMH
3. Computer Fundamentals-Dr. Larry Long- Wiley
4. Computer Fundamentals-Anita Goel, Pearson
5. Microsoft Office professional 2010 step by step –Joan Lambert III, Joyce Cox,
Curtis FryeD., Microsoft Press
6. Electronic Commerce : A Manager’s Guide– Ravi Kalakota, Andrew B. Whinston,
PearsonEducation
 MBA104: RECORDING AND ANALYSIS OF BUSINESS OPERATIONS
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Hours: 40
Course
Objectives:

 To provide a comprehensive treatment of accounting principles, technique and practices.

 To get the students acquainted with fundamental concepts and processes of accounting.
 To have a basic understanding of significant tools and techniques of financial
analysis, whichare useful in the interpretation of financial statements.
 To have a brief knowledge about international accounting standards.
 To understand basics of fundamental analysis

Unit I (8 Hrs): Meaning and Scope of Accounting : Overview of Accounting, Users of

Accounting, Accounting Concepts Conventions, Book keeping and Accounting,
Principles of Accounting, Basic Accounting terminologies, Accounting Equation,
Overview to Deprecation(straight line and diminishing method).

Accounting Standards and IFRS : International Accounting Principles and Standards;

Matching of Indian Accounting Standards with International Accounting Standards,
Human Resource Accounting, Forensic Accounting.

Unit II (10 Hrs): Mechanics of Accounting : Double entry system of Accounting,

Journalizingof transactions; Ledger posting and Trial Balance, Preparation of final
accounts, Profit & Loss Account, Profit & Loss Appropriation account and Balance
Sheet, Excel Application to make Balance sheet, Case studies and Workshops.

Unit III(10 Hrs): Analysis of financial statement: Ratio Analysis- solvency ratios,
Profitabilityratios, activity ratios, liquidity ratios, Market capitalization ratios; Common
Size Statement; Comparative Balance Sheet and Trend Analysis of manufacturing,
Service & Banking organizations, Case Study and Workshops in analysing Balance
sheet.

Unit IV (12 Hrs): Funds Flow Statement: Meaning, Concept of Gross and Net Working
Capital,Preparation of Schedule of Changes in Working Capital, Preparation of Funds
Flow Statement and its analysis; Cash Flow Statement: Various cash and non-cash
transactions, flow of cash, difference between cash flow and fund flow, preparation of
Cash Flow Statement and its analysis.
SUGGESTED READINGS:
Text Books:
1. Maheshwari S.N & Maheshwari S K – A text book of Accounting for Management
(Vikas, 10thEdition)
2. Essentials of Financial Accountng (based on IFRS), Bhattacharya (PHI,3rd Ed)
3. Ramachandran Kakani- Financial Accounting for Management( TMH ,3rd Edition).
4. PC Tulsian- Financial Accounting (Pearson, 2016)
5. Dhamija - Financial Accounting for managers: (Prentice Hall, 2nd Edition).

Reference Books:
1. Narayanswami - Financial Accounting: A Managerial Perspective (PHI,5th Ed)
2. Dhaneshk Khatri- Financial Accouting (TMH,2015)
3. Ambrish Gupta - Financial Accounting: A Managerial Perspective (Prentice Hall,
4thEdition)
4. Ramchandran & Kakani - Financial Accounting for Management (TMH, 2nd Edition).
5. Mukherjee - Financial Accounting for Management (TMH, 2nd Edition).

COURSE OUTCOMES DESCRIPTION

CO1 Understanding the concepts and principles for their routine monetary
transaction.
CO2 Analyse the needs of accounting data and demonstrate the ability to
communicate
CO3 Recognize circumstances providing for increased exposure to fraud and define
preventative internal control measures.
CO4 Prepare financial statements in accordance with Generally Accepted
AccountingPrinciples and its excel application.
CO5 Employ critical thinking skills to analyze financial data as well as the effects of
differingfinancial accounting methods on the financial statements.
CO6 Ability to apply the knowledge of subject practically in real life situations

Employable skills Measuring Tools

Ability to apply excel techniques for Balance Sheet and Profit
Exercise + Workshop
and LossPreparation
Ability to Analyze balance sheet Exercise
Knowledge about Indian and International Accounting Standards Presentation
 MBA105: MICRO ECONOMICS AND ECONOMIC PLANNING

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Course Objectives: To identify the scope of economics in modern life, demand, supply
and determination of price under different market conditions, to appreciate economic
growth and taxation system in India .
Hours: 40

UNIT I (10 Hrs): Micro Economics

Scope of Economics in Modern Day World. Law of demand / elasticity of demand. Law of
supply. Equilibrium of demand and supply. Production function/ returns of factors and
returns to scales / economies of scale.

UNIT II (10 Hrs): Cost Curves and Price Determination

Fixed and variable cost, Marginal cost and Breakeven point. Cost and output
relationship both in long run and short run. Concept of market, Market Competition
–perfect and imperfect. Price andoutput determination in different forms of market.

UNIT III (10 Hrs): Public Finance and Banking

Concept of tax - indirect tax and direct tax. Government finance: central, state and
local. Latestcentral government budget/economic survey of India. Fiscal policy.
Commercial banks /types/functions. Central banking - functions. Credit control, monetary
policy.

UNITI IV (10 Hrs): Economic Development and Planning

Economic growth and economic development. Human development index, inclusive
growth. Economic planning – principles and historical perspectives – Indian experience.
Consumer price index and Whole sale price index (CPI & WPI).

Suggested Readings:
1. A Textbook of Economic Theory- Alfred William Stonier, D.C Hague, Pearson Education
2. Managerial Economics- Geetika Ghosh, Roy Choudhury, (2nd Edition) TMH.
3. Managerial Economics - G.S. Gupta, Tata McGraw Hills, New Delhi
4. Managerial Economics - Dr.Atmanand, Excel books, New Delhi
5. Indian Economy - S.K. Mishra and V.K. Puri, latest edition, Himalaya publishing
6. Indian Economy - Ashwani Mahajan, Gaurav Datt, latest edition, S. Chand
7. Public Finance - H. L. Bhatia, Recent Edition, Vikas Publication, New Delhi.
8. Economic Survey, RBI Bulletin, GOI for Latest Updates.
9. India 2014 – A Reference Annual by Govt. of India.
 COURSE OUTCOMES DESCRIPTION
CO1 Understandingmicro and macro-economic principles and ever changing
demand andsupply conditions.
CO2 Analyse the tools and techniques to make effective economic decisions
CO3 Ability to appreciate the role of various monetary policy tools in controlling
inflation
CO4 Ability to analyse various market structures and demand forecasting
CO5 Employ critical thinking skills to analyze macroeconomic concepts and the
volatility inthe business world.
CO6 Ability to apply the knowledge of subject practically in real life situations

Employable Skills Measuring tool

Ability to forecast demand Exercise + Workshop
Ability to analyse various market structures Exercise + Workshop
Ability to appreciate the role of various monetary policy Exercise + Workshop
tools incontrolling inflation
 MBA106: MANAGERIAL COMMUNICATION SKILLS

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2

C
o
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s
eO bjec ti
ve s:
1. To understand business communication and principles for effective
communication indomestic and international business.
2. To understand and apply modes of expression, i.e., descriptive, expositive,
narrative,scientific, and self-expressive, in written, visual, and oral
communication.
3. To understand and apply basic principles of critical thinking, problem
solving, andtechnical proficiency in the development of exposition and
argument.

Hours:20

Unit-I (10 Hrs): BASIC Conversation in English

BASIC Conversation in English- Greetings, Introducing Oneself, Invitation, Making
Request, Expressing Gratitude, Complimenting and Congratulating, Expressing
Sympathy, Apologizing, Asking for Information, Seeking Permission, Complaining and
Expressing Regret, Role plays onreal life situations.

Unit-II (10 Hrs): Comprehensive reading and Writing

Comprehensive reading and Writing – Purpose of writing – clarity in writing –
principles of effective writing – approaching the writing process systematically: The
3X3 writing process forbusiness communication: coherence – electronic writing
process, Reading-Prescribe Text.

T
e
x
ta nd R efe renc eBo oks
1. Bovee & Thill – Business Communication Essentials A Skill – Based Approach
to Vital,Business English, Pearson Education.
2. Bisen & Priya – Business Communication, New Age International Publication.
3. Kalkar, Suryavanshi, Sengupta-Business Communication, Orient Blackswan.
4. P D Chaturvedi, Mukesh Chaturvedi - Business Communication : Skill,
Concepts AndApplications, Pearson Education.
5. Asha Kaul, Business Communication, Prentice Hall of India. Short Stories- O Henry
 COURSE OUTCOMES DESCRIPTION
CO1 Able to understand fundamentals of business communication strategies.
CO2 Analyse basic principles of critical thinking, problem solving, and technical
proficiencyin the development of exposition and argument.
CO3 Able to develop the proficiency in Language through reading, writing,
listening andspeaking.
CO4 Ability to communicate via electronic mail and other technologies for business
messages.
CO5 Able to apply business communication strategies and principles to prepare
effectivecommunication for domestic and international business.
CO6 Ability to apply the knowledge of subject practically in real life situations

Employable Skills Measuring tool

Ability to Understand Exercise + Workshop
 MBA107: QUANTITATIVE SKILLS

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Course Objectives:
 To compute and understand Ratios, Compound interest, Matrix, Derivative, the
measures ofcentral tendency, symmetrical and asymmetrical distribution, patterns.
 Performing Correlation & Compute the equation of simple regression line from a
sample dataand interpret the slope and the intercept of the equation
 To understand the probability concepts and perform probability theoretical distributions
 Use Estimation Theory and Hypothesis Testing concepts & perform various parametric
and non-parametric tests.
Hours:5
0Unit I (8 Hrs): Ratio & Proportion, Percentage, Simple & Compound Interest,
Concepts ofFactorial, Permutations & Combinations; Simple Arithmetic and Geometric
Progression; Concepts of Mathematical Induction. Introduction to set theory.

Unit II (10 Hrs): Definition and Types of Matrix, Algebra of Matrices, input-output
analysis Transpose, Adjoint and Inverse of a Matrix; Determinants, Applications of
Matrix in Business Problem. Derivative from first principle, derivative of sum, Product and
Quotient of two functions, Basics of Integration, Integration by Parts, Applications of
Integration in Business Problem.

Unit III (10 Hrs): Diagrammatic and Graphical presentation of data, Measures of
centraltendency, Measures of Dispersion, Skewness, Kurtosis. Basic concepts of
correlation and regressions, Basic concept of Probability, Bayes’ Theorem and its
applications. ProbabilityTheoretical Distributions: Concept and application of Binomial;
Poisson and Normal distributions

Unit IV (22 Hrs): Estimation Theory and Hypothesis Testing: Sampling theory;
Formulation of Hypotheses; Application of Z test, t-test, F-test and Chi-Square test.
Association of attributes, Timeseries, Components of time series and it’s measurement.
Introduction to Index Number.

Suggested Reading:
1. Fundamental of mathematical statistics - V K Kapoor and S C Gupta - Sultan Chand & Sons
2. Fundamental of Statistics (Vol. 1 and Vol. 2) - Goon Gupta and Dasgupta by Calcutta Press
 COURSE OUTCOMES DESCRIPTION
CO1 Able to understand Estimation Theory and to develop understanding of
hypothesis
testing concepts & perform various parametric and non-parametric tests.
CO2 Able to calculate and interpret Ratio, Arithmetic and Geometric mean,
measures ofcentral tendency, symmetrical and asymmetrical distribution,
patterns.
CO3 Able to interpret correlation coefficients & Formulate regression line by
identifying
dependent and independent variables.
CO4 Calculate and interpret statistical values by using statistical tool
(correlation &regression)
CO5 Demonstrate an ability to apply various statistical tool to solve business
problem
CO6 Ability to identify and apply the knowledge of subject practically in real life
situations.

Employable Skills Measuring Tools

Exercise
Worksho
Ability to identify and apply the knowledge of subject
pQuiz
practically in real life situations
Classroom Discussions SPSS
ANDMS EXCEL
 MBA151: MS OFFICE LAB

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HOURS:40
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PresentationGoogle Docs
PDF
HTML

COURSE OUTCOMES DESCRIPTION

CO1 UnderstandingMicrosoft office and their application
CO2 Analyseuse of application software in business
CO3 Assessing theconcepts
CO4 Develop a set of skills
CO5 Explain the prospect of the knowledge
CO6 Apply the knowledge of subject practically in real life situations

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situation Worksho
p
 MBA152: MANAGERIAL COMMUNICATION LAB

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0
M
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1. To develop the proficiency in Language through reading, writing,
listening andspeaking
2. To develop the ability to communicate via electronic mail and other
technologies forbusiness messages.
H
o
u
r
s:
3
0

UNIT I(10 Hrs): Presentation skills: Presentation skills – What is a presentation –

elements of presentation – designing a presentation. Advanced visual support for
business presentation types of visual aid.
Business letters and reports: Writing routine and persuasive letters – positive and
negative messages, Writing memos. Reports – what is a report purpose, kinds and
objectives of report writing.

UNIT II(10 Hrs): Group communication: Group communication – Meetings – Planning -

objectives – participants – timing – venue of meetings – leading meetings. Media
management – the press release, press conference, Seminars – workshop –
conferences.

UNIT III(10 Hrs): Business Communication: Business Communication -Workshops and

Communication Lab – Email Etiquette, SMS, Media Interview, Report Writing, Team
Communication, Business Etiquette, Meeting Management, Public Speaking,
VideoConferencing, Business Writing Course, Creative Problem Solving, Negotiation
Training, Body LanguageTraining, CV Preparation.

COURSE OUTCOMES DESCRIPTION

CO1 Able to understand fundamentals of business communication strategies.
Analyse basic principles of critical thinking, problem solving, and technical
CO2
proficiency inthe development of exposition and argument.
Able to develop the proficiency in Language through reading, writing,
CO3
listening andspeaking.
CO4 Ability to communicate via electronic mail and other technologies for business
messages.
Able to apply business communication strategies and principles to prepare
CO5
effectivecommunication for domestic and international business.
CO6 Ability to apply the knowledge of subject practically in real life situations
2ND Semester
 MBA201: MANAGEMENT SCIENCE

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Course Objectives:
 Understand the importance of the use of OR application in decision Making environment
 To formulate LPP and Obtain Graphical Solutions & Acquire General idea of the
Simplexmethod.
 To understand and solve transportation & assignment models.
 To know optimal sequence model and understand concepts of queuing theory.
 To identify right time for replacement of equipment and understand project
managementtechniques
Hours: 30

UNIT 1 (5 Hrs): Introduction– Why Management Science? Application of optimization

techniques in practical situations. Models of operation research, Decision theory- under
uncertainty and Risk, Decision tree approach.

UNIT II (10 Hrs): LPP Techniques– Formulation of model, Graphical solution,

Maximization/Minimization – Simplex Algorithm. Application of Optimization
techniques in practical business situations. Sensitivity analysis

Transportation method, Optimization using MODI Method & Stepping Stone Method.
Assignment techniques through MS Excel

UNIT III (5 Hrs): Game Theory- Two person zero-sum game, 2×2 and 3×3, solutions of
2×n, m×2 and m×n games.
Queuing models - M/M/1 model with and without limitation of q-size M/G/1, single
channel withpoisson arrival rate and general service time

UNIT-IV (10 Hrs): Replacement Problem: Replacement of Assets that deteriorate with
time with and without consideration of time value of money. Forecasting time series
model.
Network Analysis - Rules for drawing network diagram, finding Critical path &application
of CPM & PERT Techniques in Project Planning & Control.

Suggested Readings:
1. Quantitative analysis for management by Render B., Stair R.M., Henna M. E.,
PearsonEducation
2. Quantitative Techniques in Management by Vohra, Tata McGraw Hill
3. Quantitative techniques by Kothari, Vikas Publication
4. Operation Research by J.K. Sharma, Pearson
 5. Operation Research by Handy A. Taha, Prentice Hall India
6. Quantitative methods for business by Anderson, Sweeney and Williams,
ThomsonPublications

Course Outcomes: Upon the successful completion of this course, the student will be able to:

COURSE OUTCOMES DESCRIPTION

CO1 Able to understand the characteristics of different types of decision-making
environments and the appropriate decision making approaches and tools to
be usedin each type.
CO2 Able to formulate linear programming problem and to find optimal solution by
graphical simplex method
CO3 Able to build and solve Transportation Models and Assignment Models also
to solvegame theory problems by understanding pure and mix strategies.
CO4 Able to assign optimal sequence of difference jobs on different machines
and develop
understanding of queuing theory concepts.
CO5 Demonstrate an ability to apply various tools in solving business problem

CO6 Ability to implement replacement of equipment’s at right time and able to

implementproject management concepts like CPM, PERT to reduce cost
and time.

Employable Skills Measuring Tools

Exercise
Ability to identify and apply the knowledge of subject Worksho
practicallyin real life situations pQuiz
Classroom Discussions
 MBA202: Market Intelligence
Course Objectives:
 To acquire skills to locate problem areas in organisational settings, and plan, organise, design,
and conductresearch to help solve the identified problems.
 To facilitate students in making their own research study.
 To make reader Understand and practice a good standard questionnaire.
 To learn use of statistical analysis in packages available in the market.
 To familiarize research reports; and develop skills and knowledge to prepare research reported in
academic andbusiness.

Hours: 40
Unit I (08 Hrs):
Market Intelligence for competitive advantage. Defining market research problem and developing an
approach; Problem identification- Translating marketing decision problem in to market research problem;
Research design: exploratory, descriptive, and experimental research.

Unit II (14 Hrs):

Measurement & Scaling; questionnaire and form design; Sampling-design & procedures; Fieldwork; Data
Preparation- Editing, Coding, Transcribing, Data cleaning, Selecting a data analysis strategy; Frequency
distribution; Cross Tabulation; Hypothesis testing; Chi-Square Test-Contingency coefficient, Phi Correlation
Coefficient.

Unit III (10Hrs):

Advanced analysis by using IBM SPS; ANOVA & Design of Experiments- Analysis of Variance &
Covariance; Explaining association and causation by using Regression and Correlation,
Multicollinearity.

Unit IV (08Hrs):
Advanced analysis by using IBM SPSS: Factor Analysis for data reduction-Formulate the problem,
Constructthe correlation matrix, Factor loading, Interpret factors; Report preparation and project
presentations.

Suggested Readings:
1. Marketing Research- A South Asian Perspective by Churchill, Lacobuci, Israel, Cengage
Learning, 9e
2. Market Research- An applied orientation by Malhotra N K, Pearson Education, 6e
3. Business Research Methods by Cooper and Schindler, Tata McGraw Hill, 9e
4. Research Methods for Business students by Saunders, Pearson Education, 2e
5. Marketing Research by Nargundkar, Tata McGraw Hill, 2e

Expected Course Outcome:

 Reader can clearly differentiate Research and management problem.
 Students can have confident in making their own research proposal.
 Students would have a strong knowledge in preparing well-structured questionnaire in all respect.
 Students would have not only theoretical/conceptual but also the knowledge in working with
statisticalpackages.
 Reader would get the skill to convert the research into presentable article.

Employable Skills Measuring Tools

 Exercise
Worksho
Ability to identify and apply the knowledge of subject practically in real life
pQuiz
situations
Classroom
Discussions
 MBA 203 IDENTIFICATION, ADDITION AND DELIVERY OF VALUE
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Course Objective:

 To understand the role of Operations in overall Business Strategy of the firm.

 To understand the application of operations management policies and
techniques to theservice sector as well as manufacturing firms.
 To identify and evaluate the key factors and their interdependence of these
factors in thedesign of effective operating systems.
 To familiarize the students with the techniques for effective utilization of
operational resources and managing the processes to produce good quality
products and services atcompetitive prices.

Total: 40 Hrs

UNIT –I (7 sessions) Production Concepts: Introduction, meaning, nature and scope of

productionand operations management. Difference between production and operations
management. Productivity, factors affecting productivity and productivity measurement.
Work study— Methodstudy and work measurement. Production Technology – Types of
manufacturing processes. Plantlocation and types of plant layout.

UNIT –II (8 sessions) Operations Concepts: Services scenario in India, difference

between product and service, characteristics of services, classification of services,
product and service design, factors affecting service design, service designing process,
service blueprinting, service capacity planning. Dimensions of quality in services,
understanding service quality gap, measuring service quality using SERVQUAL model.
Case Studies

UNIT-III (10 sessions) Material and Inventory Management: Types of production

planning, process of production planning and control (PPC) – routing, scheduling and
loading. Master production schedule, aggregate production planning. Types of
inventories, inventory control techniques- EOQ, ABC, VED, FSN, HML and SDE (Simple
numerical problems on Inventory control techniques). Just-in-time (JIT) and KANBAN.
Case Studies

UNIT-IV (8 sessions) Supply Chain Management: Overview of supply chain management,

conceptual model of SCM, supply chain drivers, measuring supply chain performance,
core and reverse supply chain, global supply chain, inbound and outbound logistics,
Bullwhip effect in SCM, push and pull systems, lean manufacturing, agile manufacturing,
role of IT in SCM. Demandforecasting in supply chain—Simple moving average method,
weighted moving average method,linear regression and exponential smoothing method.
Case Studies
UNIT-V (7 sessions) Productivity and Quality: TQM, Deming’s 14 principles, Juran’s
quality triology, PDCA cycle, KAIZEN, quality circles, 7QC tools and its 7 new
management tools, ISO 9000-2000 clauses, six sigma, Total Productive Maintenance
(TPM), 5S. Case Studies

SUGGESTED READING:

1. Mahadevan: Operation management: Theory and Practice, Pearson India

2. Chary-ProductionandOperationsManagement(TataMcGraw-Hill,1997,9thEdition)
3. Bisen & Singh-Operation & Logistics Management (Excel Books)
4. R.V. Badi & N.V. Badi - Production & Operation Management (Vrinda
Publications 3rdEdition)
5. Raghuram G. (I.I.M.A.) - Logistics and Supply Chain Management (Macmillan, 1st Ed.)
6. Krishnan Dr. Gopal - Material Management, (Pearson, New Delhi, 5th Ed.)
7. Adam Jr Everett E. R J – Production and Operations Management (Prentice-
Hall, 2000,5th Edition)

Course Outcomes: Upon the successful completion of this course, the student will be able to:

COURSE OUTCOMES DESCRIPTION

CO1 Able to understand the conceptual skills
CO2 Able to understanding and application of tools and techniques of operations
management in
business practices in real time.
CO3 Able to develop understanding and application of factors in the design of effective
operating
systems.
CO4 Able to prepare concept of TQM perspectives.
CO5 Ability to demonstrate not only theoretical/conceptual but also the
knowledge inworking with statistical packages.
CO6 Ability to implement skill of material Management and Supply Chain
Management.

Employable Skills Measuring Tools

Exercise
Workshop
Ability to identify and apply the knowledge of subject practically
Quiz
in reallife situations
Classroom
Discussion
s
 MBA204: ECONOMICS OF HUMAN RESOURCE

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Course Objectives:
 To u nde rstand the con t
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n w hichb usinessd eci
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o
Human CapitalManagement are made.
 To dev e l
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 To g ai
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difficulties thatcould otherwise cause the employer to face legal consequences.

Hours:
40 UNIT I (10Hrs): Understanding HR, Human Capital Index, Focusing on how human
resource systems influence customer service, Understanding the economics of
effective human-capital processes, Creating overall dynamic human systems. How to
achieve organizational change through the human dimension.
Functions of HRM, Human Resource Planning, Job Analysis, People Management
Practices. Recruitment- Design a recruitment advertisement for print/e/visual media.

UNITII (10 Hrs): Selection- Design a selection process for two industries. Orientation-
Design an orientation program. Training, Types of training, Design a training module,
Design training evaluation form.

UNIT III (10 Hrs): Performance Appraisal, Types of Appraisal, Design a performance
appraisalmodule. Compensation- Design an offer letter with components of salary.

UNIT IV (10 Hrs): Industrial Relation- Approaches, Grievance handling procedure-

Concept of work committee, Arbitration, Conciliation. Factories Act 1948.

Suggested Readings:
1. Managing Human Resources by Bohalander, Thomson learning Books
2. Human Resource Management-Text and Cases by Ivancevich, Excel Books
3. Human Resource Management, by Beardwell, Macmillan
4. Managing Human Resource by Monappa, Macmillan
5. Human Resource Management by Dessler, Prentice Hall
6. Human Resource Management by Decenzo and Robbins, PHI

Course Outcomes: Upon the successful completion of this course, the student will be able to:
 COURSE OUTCOMES DESCRIPTION
CO1 Able to synthesize the role of human resources management as it supports
the success of the organization including the effective development of human
capital as an agent fororganizational change.
CO2 Able to understand ultimate impact of goals and strategies of the organization on
HR
CO3 Able to understand the role of employee benefits and compensation as a
criticalcomponent of employee performance, productivity and organizational
effectiveness.
CO4 Ability to analyze, manage and problem solve to deal with the challenges and
complexities of the practice of collective bargaining
CO5 Ability to demonstrate not only theoretical/conceptual but also the
knowledge inworking with Corporates
CO6 Ability to demonstrate knowledge of practical application of training and
employeedevelopment as it impacts organizational strategy and
competitive advantage.

Employable Skills Measuring Tools

Exercise
Ability to identify and apply the knowledge of subject Worksho
practically in real corporate situations pQuiz
Classroom Discussions
 MBA 205: SALES AND DISTRIBUTION
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Course Objectives: Upon completion of this subject, participants should have an ability to:
 Acquaint with the concepts which are helpful in developing and managing
sales forceand marketing channels to gain competitive advantage.
 Familiarize with the concepts, techniques and the practical aspects of the key
decision-making variables in distribution channel management.
Hours: 40

UNIT I (12 Hrs): Introduction to Sales Management & Sales Control: Selling Vs
Marketing- the argument continues, Psychology of selling-why people buy, Sales
knowledge-customers, products and technologies, SPIN selling, Sales Negotiations,
Role of Sales Manager, Time, territory and self-management, Sales Force Automation.
Sales Territory: Concept and process of devising sales territories. Sales forecasting and
Sales Potential, Sales Forecasting Techniques Sales Budget: Purpose and Procedure
Sales Quotas: Concept and types.

UNIT II (08 Hrs): Managing the Sales Force: Concepts of sales force management:
Recruitment and Selection of sales personnel. Sales Training: Areas of sales training:
Company specific knowledge, product knowledge, industry and market trend knowledge,
and customer education. Compensating and motivating sales force. Routing and
scheduling of sales force. Sales audit

UNIT III (10 Hrs): Distribution Channel Strategies: Distribution Channels: Concept,
Functions and Types. Distribution channel strategy and features of effective channel
design. Channel Conflict: Concept and stages, conflict management International
distribution strategy.

UNIT IV (10 Hrs): Logistics and Supply Chain Management: Definition & scope of
logistics,Components of logistics. Inventory management decisions: Concept of EOQ,
ROP,
JIT, online inventory management Out bound Logistics: Transportation decision,
location and warehousing decisions Concept and scope of Supply chain management.
Components of Supply Chain Management.

Suggested Readings
1. Sales Management: Principle, Process and Practice Donaldson B - (Palgrave) 2008, 3e
2. Sales & Distribution Management, Panda, Sahadev- (Oxford) 2009 (13th impression),1e
3. Sales Force Management, Spiro - (Tata Mc Graw Hill) 2009,11e
4. Sales Management: Decisions, Strategies and Cases Still Richard R, Cundiff
Edward W.and Govoni Norman A.P - (PHI) 2008,5e
5. Marketing Channels, Rosenbloom – (Cengage Learning) 2010, 7e
6. Marketing Channels, Coughlan A.T., Stern Louis W., EL-Ansary A.I. and
Anderson E -(PHI/Pearson) 2009 ,7e
7. Marketing Channels, Churchill, Ford, (TMH) 2009, 9e

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Ability toillustrate the fundamentals of Distribution channels, Logistics and
Supply
Chain Management
CO2 Able to Explain and discuss the general concepts of sales and
distributionmanagement.
CO3 Able to Recognise and demonstrate the significant responsibilities of sales
person.
CO4 Able to Describe and Formulate strategies to effectively manage company’s
sales
operations.
CO5 Able to evaluate the role of Sales manager and his/ her responsibilities in
recruiting,motivating, managing and leading sales team
CO6 Ability to identify and apply the knowledge of subject practically in real life
situations

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA206: FINANCIAL ISSUES

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Course Objectives:

 To gain an understanding on the use of basic business financial management

conceptsand tools of analysis such as valuation.
 To gain an insight into various types of financing available to a firm.
 To have an understanding of various factors considered in designing the
capitalstructure.
 To acquaint the students about key areas related to investment and Working
CapitalManagement.
 To gain an insight into various techniques of dividend and retention ratio.

Hours:
40UNIT I (10 Hours): Introduction: Introduction to financial management: objectives of
financial management. Time value of money. Long term investment / Capital budgeting
decision: Investment evaluation techniques traditional methods and discounted criteria,
risk analysis of investment proposal

UNIT II (12 Hours): Capital Structure: Financing and capital structure decisions:
Meaning and factors affecting capital structure, cost of capital. Leverage Analysis-
operating, financialand combined leverage
Working Capital Management: factors affecting working capital, estimation of
working capitalrequirement, Inventory, cash and receivables management.
Dividend decision: Dividend policies and dividend theories

UNIT III (8 Hours): Management Accounting: Management accounting: Definition,

differences with Financial Accounting, Introduction to manufacturing costs and its
classification,Elements of Cost, Unit costing, Relevant information for decision making,
CVP and BEP analysis.

UNIT IV (10 Hours): Financial Decision Making: Decision making areas -special
order, addition and deletion of product and services, optimal uses of limited
resources, make or buydecisions. Standard costing and Variance analysis regarding
materials and Labour.
Suggested Readings:
1. Management Accounting, by Atkinson, Pearson / PHI
2. Management Accounting, by Sudhindra Bhat, Excel Books
3. Management Accounting, by Sharma, Sashi K Gupta Kalyani
4. Financial management, theory and practice, by Prasanna Chandra, TMH.
5. Financial management, by M.Y. Khan and P.K. Jain, TMH.
6. Financial management, by I.M. Pandey, Vikas Publication.

Course Outcome : Upon the successful completion of this course, the student will be able to:

COURSE OUTCOMES DESCRIPTION

CO1 Able to apply techniques to project financial statements for forecasting
long-termfinancial needs.
CO2 Able to explain the role of short-term financial management, and the key
strategies and techniques used to manage cash, marketable securities,
accounts receivable and inventory.
CO3 Able to apply future value and present value concepts to single sums, mixed
streams,
and annuities.
CO4 Ability to Identify relevant cash flows for capital budgeting projects and apply
variousmethods to analyze projects.
CO5 Able to explain the concept of leverage and the benefits and costs associated
with debt
financing and Apply techniques of dividend and retention ratio
CO6 Ability to apply techniques for estimating the cost of each component of
the cost ofcapital and understand how to assemble this information into a
cost of capital andCapital structure

Employable Skills Measurement tool

Understanding of financial theory to enable students to
Case Study
enhancecorporate financing decisions
Understanding major techniques used in long term
Excel Analysis
corporateinvestment management
Basic insight about schemes , interest rates of various www.bankrate.com
sources offinance +Newspaper
 MBA207: DIGITAL MARKETING

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On successful completion of this Course, the learner will be able to:

 Explain the role and importance of digital marketing in a rapidly changing
businesslandscape
 Discuss the key elements of a digital marketing strategy
 Illustrate how the effectiveness of a digital marketing campaign can be measured
 Demonstrate advanced practical skills in common digital marketing tools such
as SEO,SEM, Social media and Blogs
Hours: 40 Hrs

UNIT I (10 Hrs): Digital Marketing Fundamentals, Website Planning and Structure,
Website Design using WordPress CMS

UNIT II (10 Hrs): Facebook Marketing for Business, Google AdWords’ and PPC
Advertising, YouTube and Video Marketing, E-mail Marketing for Business

UNIT III (10 Hrs): Content Creation and Promotion, Product Marketing (Google Ads,
Instagram, Facebook, YouTube etc), Blogging and Bing Advertising, Freemium and
Premium Digital Marketing Tools.

UNIT IV (10 Hrs): Lead Generation & marketing automation, GEO Marketing, Social
MediaMarketing, Optimization & Advertising, Search Engine Optimization (SEO).

Suggested Reading:

 Blanchard O. (2014)Social Media ROI: Managing and Measuring Social Media

Effortsin Your Organization
 Pulizzi, J. (2013)Epic Content Marketing
 Marketing on Facebook – Best practice guide (2015) Facebook Marketing Press
 Chaffey, D., & Ellis-Chadwick, F. (2012)Digital Marketing: Strategy,
Implementationand Practice, 5/E, Pearson
 Tapp, A., & Whitten, I., & Housden, M. (2014)Principles of Direct, Database
andDigital Marketing , 5/E, Pearson
 Tasner, M. (2015)Marketing in the Moment: The Digital Marketing Guide to
GeneratingMore Sales and Reaching Your Customers First, 2/E, Pearson
Course Outcomes: Upon the successful completion of this course, the student will be able to:

COURSE OUTCOMES DESCRIPTION

CO1 Develop a digital marketing plan that will address common marketing
challenges
CO2 Articulate the value of integrated marketing campaigns across SEO, Paid
Search,Social, Mobile, Email, Display Media, Marketing Analytics
CO3 Recognize Key Performance Indicators tied to any digital marketing program
CO4 Improve Return on Investment for any digital marketing program
CO5 Launch a new, or evolve an existing, career path in Digital Marketing

CO6 Ability to identify and apply the knowledge of subject practically in real life
situations

Employable Skills Measuring Tools

Exercise
Ability to identify and apply the knowledge of subject Worksho
practicallyin real life situations pQuiz
Classroom Discussions
 MBA208: ANALYTICAL ABILITY AND PROFESSIONAL COMMUNICATION

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Course Objectives:
The Professional communication course and Aptitude has been designed for the
students withfollowing objectives:
 To Learn and practice principles essential for good oral and written communication
 To Speak, write, and listen with increased confidence and competence
 Develop teamwork skills and specific strategies to work effectively in teams
 To Plan and conduct information-gathering interviews
 To Research, organize, and deliver professional oral presentations
 To teach aptitude required for placement.

H ou r
s :30
UNIT I (5 Hrs.): Understanding the Professional Communication in global Scenario
 Communication Challenges in a Diverse, Global Marketplace
 Collaborations, Interpersonal Communication and Business Etiquettes. Self-
Awareness andPersonal Effectiveness, Self-Introduction.
 Developing Positive Attitude, Ethics and Moral values, Completing Personality Tests
 Writing Professional Messages, Messages That Request or Persuade
 Formatting Professional Messages, Formatting Letters, Formatting Memos and E-mails
 Writing for Specialized Purposes, Writing Technical Documents, Writing for
SocialMedia, Writing Reports
 Document Design, Crafting brief Business Messages
UNIT II (10 Hrs) : Simplification , Series , Equations: Short cuts to improve calculation
that includes (multiplication , squares , cubes , etc.), Different concepts of sequence and
series , LinearEquations and Quadratic Equations , etc.
Comparison of Quantities (Q1 & Q2) using Arithmetic: Percentage , Profit & Loss ,
Simple & Compound Interest , Ratio , Average , etc.
Data Analysis (Caselets) and Data Sufficiency: Venn Diagrams , Ratio , Percentage ,
Average and usage of other Arithmetical chapters.

UNIT III (15 Hrs) : Problem Solving / Puzzle-Solving: Different kinds of Arrangements
(Circular or Square or Rectangular Table , Distributions , Quantitative Reasoning.
Data Interpretation: Data Interpretation is the process of making sense out of a
collection of data that has been processed. This collection may be present in various
forms like : (Pie Chart , Bar Graph , Line Graph or some tabular form or any other similar
form and hence needs aninterpretation of some kind).
Course Outcomes: Upon the successful completion of this course, the student will be able to:

COURSE OUTCOMES DESCRIPTION

CO1 Able to understand importance of communication in the workplace
CO2 Able to analyze factors that contribute to failure or success in professional
writing;
CO3 Able to demonstrate the ability to write for different business audiences;.
CO4 Ability to demonstrate the ability to support messages and arguments with
relevant
research sources;
CO5 Ability to assess the potential effects of organisational‐level factors (such as
structure,culture and change) on organisational behaviour.
CO6 Critically evaluate the potential effects of important developments in the
external environment (such as globalisation and advances in technology)
on organisationalbehaviour.

Reference Books:
1. How to Crack Test of Reasoning - Jaikishan and Premkishan (Arihant Publications)
2. How to prepare Quantitative Aptitude - Arun Sharma (Mcgraw Hills Publication)
 MBA251: R LAB

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i
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xa
m–
3
5
M
a
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s

Course objectives:
 The course focuses to bestow hands-on introduction to R programming language.
 To impart basic mathematical operations using R programming language.
 Based on the learned course, the learner will be able to explore R for catered
needs ofdata visualisation.

Hours:25

UNIT I (10 Hrs): What is R and why R?, Libraries in R, Command line versus scripts, Basic
mathematical calculations using R, Functions and matrix operations using R, Working
with missing data & logical operators. Control structures in R, Use of repetition command
in R, Sortingand ordering, Issues related to indexing of a vector, Variables and factors.

UNIT II (15 hrs): Display and formatting of strings -‘paste’ function, ‘cat’ function,
splitting, replacement and manipulations with alphabets, matching of an expression in
the string. Data set and data frames, importing data files of other software and
redirecting output, writing to csv files.

Introduction to statistical functions-Introduction, Frequencies and Partition Values,

Graphics and Plots, Central tendency and Variation, Boxplot, Skewness and Kurtisis,
Bivariate and three- dimensional plots, Correlation.

Suggested Readings:
1. Introduction to Statistics and Data Analysis-With Exercises, Solutions and
Applicationsby Christian Heumann, Micheal Schomaker and Shalabh, Springer,
2016.
2. The R Software-Fundamentals of Programming and Statistical Anslysis-Pierre
lafaye deMicheaux, Remy Drouilhet, Benouit Liquet, Springer, 2013.
3. A Beginner’s Guide to R (Use R) by Alain F, Zuur, Elena N. Leno, Erik.
H.W.G.Springer, 2009.

Employable skills Measuring Tools

Ability to identify and apply the knowledge of subject
practically in real life situations Lab practical
 MBA252: WRITTEN ANALYSIS AND COMMUNICATION LAB

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5M
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Hours: 30
Listening, Reading, Speaking and Writing
 Listening and Reading, Listening with a Purpose, Listening Is a Skill, Active Listeners
 Reading with a Purpose, Reading Skills, Reading Techniques, Effective
Reading,Speaking in the Workplace, exercises Speaking and Presenting
 Informal and Formal Presentations, Formal Presentations, Developing
a SlidePresentation, Preparing and Evaluating the Presentation
 Interviewing Principles and Skills, Interviewing Types, Understanding the
InterviewProcess, Preparing for a Job Interview
 Group Discussion
 Mock Interviews Sessions
EVALUATION RUBRIC FOR COMMUNICATION

LEVEL 4 LEVEL 3 LEVEL 2 LEVEL 1

Delivery and Very clear and Clear flow Most ideas flow Hard to follow
Enthusiasm concise flow ofideas but focus is the flow of
ofideas. lostat times ideas.
Lack of
Demonstrates Demonstrates Limited enthusiasm
passionate interest in evidence of andinterest.
interest in the topic and interest in and
topic and engagement engagement
engagement with the class. withthe topic
withthe class.
Visuals Visuals Use of visuals Limited use of No use of
augmented and related to the visuals loosely visuals.
extended material related to the
comprehension material
of the issues in
unique ways
Involvement Excellent and Questions and Questions and Little or no
ofthe class: salient discussion discussion attempt to
-Questions discussion addressed addressed engagethe
-Generating points that important surfacefeatures class in
discussion elucidated information of the topic learning
-Activities material to thatdeveloped
develop deep understanding Limited use
understanding ofactivities
Appropriate to clarify
Appropriate activities used understandin
andimaginative toclarify g
activities used understanding
toextend
understanding
in a creative
manner
Response to Excellent Good response Satisfactory Limited
Class Queries response to toclass response to responseto
student questions and classquestions questions and
comments discussion with and discussion discussion with
and some with limited no reference to
discussion connection referenceto theory/researc
with madeto theory and h
appropriate theory/researc research
content h
supported by
theory/resear
ch
3rd and 4th SEMESTER
 MBA301: STRATEGIC MANAGEMENT
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Course Objectives:

 To expose students to various perspectives and concepts in the field of

StrategicManagement
 The course would enable the students to understand the principles of
strategyformulation, implementation and control in organizations.
 To help students develop skills for applying these concepts to the solution of
businessproblems
 To help students master the analytical tools of strategic management

Hours:40
UNIT I (5 Hrs): Introduction: Concept of Strategy, Concept of Corporate Strategy,
Strategic Management Process, Role of strategists, Impact of Globalization

UNIT II (10 Hrs): Environmental Appraisal: BOD- Role and Functions, Board functioning
in Indian Context, Environment Scanning, Industry Analysis, Synthesis of External Factors,
External factors Analysis Summary (EFAS), Internal Scanning, Value Chain Analysis,
Synthesisof InternalFactors, Internal factors Analysis Summary (IFAS), Case Study 1

UNIT III (15 Hrs): Strategy Formulation, Strategic factors Analysis Summary (SFAS),
BusinessStrategy, Corporate Strategy, Functional Strategy, Strategic Choice, Case Study
2.
Blue Ocean Strategy and Fortune at the Bottom of the Pyramid Capability Capability
Approach and Strategy

UNIT V (10 Hrs): Strategy Implementation, 7-S framework, Organization Structure,

Corporate Culture, Diversification, Mergers and Acqunisition, Case Study 3.
Evaluation and Control, Strategic Information Systems, Strategic Issues in Small and
Medium Enterprises and Non-Profit Organizations

Suggested Reading:
1. Strategic Management Concepts and Cases- F.R. David, Prentice Hall of India
2. Business Policy and Strategic Management, Lawrence R. Jauch, Glueck William F.,
FrankBrothers & Co
3. Strategic Management- Pearce II John A. and Robinson J.R., Richard B. And Amita
Mittal,McGraw Hill
4. Strategic Management and Business Policy- Wheelen Thomas L., Hunger J.
David andRangarajanKrish, PHI
5. Cases in Strategic Management- Budhiraja S.B. and Athreya M.B., Tata McGraw Hill
6. Business Policy and Strategic Management- KazmiAzar, Tata McGraw Hill
7. Strategic Management: Concepts and Cases- Thomson and Strickland, TMH

Course Outcomes: After reading this course students will be able to reach the
followingoutcomes:

COURSE OUTCOMES DESCRIPTION

CO1 Able to Understand the strategic decisions that organisations make and
have an
ability to engage in strategic planning.
CO2 Able to explain the basic concepts, principles and practices associated with
strategyformulation and implementation
CO3 Able to integrate and apply knowledge gained in basic courses to the
formulation andimplementation of strategy from holistic and multi-functional
perspectives.
CO4 Ability to analyze and evaluate critically real life company situations and
develop
creative solutions, using a strategic management perspective.
CO5 Ability to conduct and present a credible business analysis in a team setting.

CO6 Critically evaluate to understand the crucially important role that the HRM
functionplays in the setting and implementation of an organisation’s strategy

Employable Skills Measuring Tools

Exercise
Worksho
Ability to identify and apply the knowledge of subject p
practically in real corporate situations
Case
StudyQuiz
Classroom Discussions
 MBA302: EVENT MANAGEMENT

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–
4
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Course Objective: The purpose of this subject is to enable the students to acquire a
general knowledge about the "event management" and to become familiar with
management techniques and strategies required for successful planning, promotion,
implementation and evaluation of events.

Hours:
40 UNIT I (15 Hrs): Event Selection - Family, Social, Religious, Professional, Cultural,
Associates,National and International. Role of the Event Manager.
Event Proposal Preparation- Develop a mission, Establish Objectives, Preparing event
proposal, Use of planning tools, Quotation Preparation, Budgeting, Cost ascertainment
of the Event,Relevant legislations, liquor licenses, trade acts, stake holders and official
bodies, contracts

UNIT III (10 Hrs): Event Organization - Purpose, venue, timing, guest list, invitations,
food &drink, Stage Management, Concept, theme, Fabrication, equipment, light & sound,
guest of honour, speakers, media, photographers, podium, exhibition, Parking, safety and
Security, CrowedManagement, Protocols, Dress Codes.

UNIT II (10 Hrs): Event Execution – Self or outsourcing, Identification of Venders,

Quality control, Pricing, Sponsorship, Major risks and emergency planning, Incident
reporting, emergencyprocedures, Staffing and Coordination

UNIT IV (5 Hrs): Event Closer- Report Back to the Party, Image, Branding, Advertising,
Promotional tools, Media tools, Celebrity endorsement, Ministerial/Presidential visits,
personal image issues. Breakeven point, cash flow analysis.

Suggested Readings:
1. Successful Event Management by Anton Shone & Bryn Parry, Cengage Learning
2. Event management, an integrated & practical approach by Razaq Raj, Paul Walters
&TahirRashid, Sage
3. Event management, a professional approach by AshutoshChaturvedi,
Global IndiaPublications
4. Event Management by Lynn Van Der Wagen & Brenda R Carlos, Prentice Hall
Course Outcomes: By the end of this course, you should be able to:

COURSE OUTCOMES DESCRIPTION

CO1 Able to obtain a sense of responsibility for the multi-disciplinary nature
of eventmanagement
CO2 Able to gain confidence and enjoyment from involvement in the dynamic
industry ofevent management
CO3 Able to identify best practice in the development and delivery of successful
conferenceand corporate gatherings
CO4 Ability to identify the key elements of a conference and the processes involved
in venue
selection, registration, catering, accommodation, transport, theming,
security andentertainment
CO5 Ability to conduct and present a credible business analysis.

CO6 Identify management essentials such as developing budgets, critical

paths, workbreakdown structures, risk mitigation and contingency
planning.

Employable Skills Measurement tool

Understanding of various Events Case Study
Organization of Events Event Conduct
Sharing experiences Presentation
 MBA303: Entrepreneurial Development & Innovation
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4 E
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Ex
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70
ma
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Co ur
s e O b j
ec ti
ves :
1. Understanding basic concepts in the area of entrepreneurship.
2. Understanding the role and importance of entrepreneurship for economic
development.
3. Developing personal creativity and entrepreneurial initiative.
4. Adopting of the key steps in the elaboration of business idea.
5. Understanding the stages of the entrepreneurial process and the resources
needed for thesuccessful development of entrepreneurial ventures.

D
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Unit-1
Entrepreneurship: Definition of Entrepreneur, Internal and External Factors,
Functions of anEntrepreneur, Entrepreneurial motivation and Barriers, Classification
of Entrepreneurship, Theory of Entrepreneurship, The entrepreneurial Culture;
Stages in entrepreneurial process.Evolution of Entrepreneurship; Development of
Entrepreneurship.

Un i
t-2
Entrepreneurship and environment-Policies governing entrepreneurs, Entrepreneurial
DevelopmentProgrammes (EDP’s) - Institutions for - entrepreneurship development,
Problems of EDP’s.

Un i
t-3
Entrepreneurial Venture; Idea Generation, Screening and Project Identification, Creative
Performance, Feasibility Analysis: Economic, Marketing, Financial and Technical; Project
Planning:Evaluation, Monitoring and Control segmentation.

U
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it
-
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In
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Unit-5
Entrepreneurship in Informal Sector: Rural Entrepreneurship – Entrepreneurship in
Sectors likeAgriculture, Tourism, Health Case, Transport & Allied Services.

T
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a
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R
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e
r
en
c
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o
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k
s
-
1. Entrepreneurship: New Venture Creation, Holt; Prentice-Hall, 1998
2. Entrepreneurship, Dollinger M J; Prentice-Hall, 1999
3. Entrepreneurship, Hisrich; McGraw-Hill Higher Education, 7th edition
th
4. Dynamics of Entrepreneurship Development, Vasant Desai Himalaya Publications, 11
edition.
C
O
U
R
S
EO
U
T
CO
M
E
S
:

1. Appreciate the importance of embarking on self-employment and has

developed theconfidence and personal skills for the same.
2. Identify business opportunities in chosen sector / sub-sector and plan and
market andsell products / services.
3. Consider the legal and financial conditions for starting a business venture.
4. Specify the basic performance indicators of entrepreneurial activity.
FINANCE SPECIALIZATION
 MBA311: TAX PLANNING AND MANAGEMENT
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m
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Course Objectives:
 To acquaint the students with basic principles underlying the provisions of
direct and indirect tax laws and to develop a broad understanding of the tax
laws and accepted taxpractices.
 To give an understanding of the relevant provisions of Direct Tax Code.
 To introduce practical aspects of tax planning as an important managerial
decision-making process.
 Expose the participants to real life situations involving taxation and to equip
them withtechniques for taking tax-sensitive decisions.
Hours:40
UNIT I (06 Hrs): Introduction: Important definitions in Income tax act 1961, Basis of
charge: Rates of Taxes applicable for different types of assesses, Concept of
Assessment Year and Previous Year, Residential status and tax liability. Nature and
Scope of Tax Planning, Tax Avoidance & Tax Evasion

UNIT II (16 Hrs): Individual tax assessment: Tax on Individual Income – Computation of
tax under the heads of Salaries, Income from House Property, Profits & Gains of
Business, Capital Gains & Income from Other Sources.

UNIT III (10 Hrs): TDS: Carry forward and set off losses, clubbing of income, Deductions u/s
80. Computation of income and tax liability of individuals, Tax deduction at source;
Advancepayment of Tax; Assessment procedures; Tax Administration: Authorities,
appeals, penalties.

UNIT IV (8 Hrs.): Indirect Taxes: Concept of Indirect Taxes- Concept and features of
IndirectTax laws. Goods and Service tax laws: An Introduction including constitutional
aspects, levy and collection of CGST and IGST- application of CGST/IGST law, concept
of supply, charge of tax, exemption from tax, Input tax credit, registration and returns.

Suggested Readings:
1. Singhania, Vinod K. and Monica Singhania. Students‟ Guide to
Income Tax,Taxmann Publications Pvt. Ltd., New Delhi.
2. Ahuja, Girish and Ravi Gupta. Systematic Approach to Taxation, Bharat Law House, Delhi.
3. V.S. Datey.Indirect Tax Law and practice, Taxmann Publications Pvt. Ltd., Delhi
4. Dr. Sanjeev Kumar.Systematic Approach to Indirect Ta xes, Latest edition.
5. Pagare, Dinkar. Law and Practice of Income Tax. Sultan Chand and Sons, New Delhi.

Journals
1. Income Tax Reports. Company Law Institute of India Pvt. Ltd., Chennai.
2. Taxman. Taxman Allied Services Pvt. Ltd., New Delhi.

Course Outcomes: By the end of this course, you should be able to:

COURSE OUTCOMES DESCRIPTION

CO1 Able to ILLUSTRATE how online filling of various forms and returns can be
done
CO2 Able to explain different types of incomes and their taxability and expenses
and theirdeductibility.
CO3 CALCULATE Gross Total Income and Income Tax Liability of an individual
assesses.
CO4 Ability to learn various direct and indirect taxes and their implication in
practicalsituations.
CO5 ANALYZE and DISCOVER intrinsic value of a security.
CO6 DESIGN/ DEVELOP / CREATE tax saving plan.

Employable Skills Measuring Tools

Exercise
Workshop
Ability to identify and apply the knowledge of subject practically
Quiz
in reallife situations
Classroom
Discussion
s
 MBA 312: SECURITY ANALYSIS & PORTFOLIO MANAGEMENT

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4 E
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a
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–7
0m
a
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Course Objective

 To providing an in-depth knowledge of the theory and practice of portfolio management.

 To understand Important theories, techniques, regulations and certain
advancements ininvestment

HOURS: 40

UNIT I (6 Hours): Nature and scope of investment decision, Investment & speculation,
type of investment, investment opportunities, Risk & Return in Investment, risk return
trade off; Investment process

UNIT II (12 Hours): Equity Analysis & Valuation: General valuation framework, Time
value of money, discounting & compounding, valuation of equity & preference shares
different models,equity analysis, Risk and Return (mean variance criterion, Single Index
Model), Fundamental Analysis, Technical Analysis, Efficient Market Hypothesis & its
implications to investors.

UNIT III (12 Hours): Valuation of Bonds, Mutual Funds and Financial Derivatives
Bond Analysis Bonds: Characteristics, valuation, risk & return, Bond Price & interest rate
relationship, bond theorems, Bond duration and immunization,

Valuation of derivatives- Meaning and definition of derivatives, valuation and pricing of

Future, valuation of option using Binomial and Black Scholes model. Valuation of
Mutual fund- Types of mutual fund, various mutual fund schemes and calculation of
NAV and Expense ratio

UNIT IV (10 Hours): Portfolio Management: Nature and Scope, Traditional Vs Modern
Portfolio Management, Portfolio Risk and Return –Diversification & Portfolio Risk,
Portfolio Analysis, Portfolio Selection and Portfolio Theories – Markowitz Model and
Capital Assets Pricing Model. Portfolio Revision and Performance Evaluation of
Managed Portfolios-Sharp Ratio; Treynor Ratio: Jensen’s Alpha.

Suggested Readings:
1. Sudhindra Bhat, Security Analysis And Portfolio Management, Excel Books
2. Fischer And Jordan; Security Analysis And Portfolio Management; Prentice-Hall
3. Prasanna Chandra; Investment Analysis And Portfolio Management; McGraw-Hill
4. Alexander & Bailey, Fundamentals Of Investments, PHI
5. Portfolio Management, Kevin, PHI

Course Outcomes: At the end of this course students should be able to:

COURSE OUTCOMES DESCRIPTION

CO1 Able to Analyse and evaluate financial markets, how securities are traded,
mutualfunds, investment companies, and investor behaviour.
CO2 Able to Construct optimal portfolios and illustrate the theory and empirical
applicationsof asset- pricing models.
CO3 Able to Explain macro and industry analysis, equity valuation, financial
statementanalysis and technical analysis.
CO4 Ability to Analyse bond prices and yields and fixed-income portfolios.
CO5 Ability to Explain what options and futures are and their use as hedging
instruments.
CO6 Able to Characterize the implications of the market efficiency evidence on
active
portfolio

Employable Skills Measuring Tools

Exercise
Workshop
Ability to identify and apply the knowledge of subject practically
Quiz
in reallife situations
Classroom
Discussion
s
 MBA313: TECHNICAL ANALYSIS OF FINANCIAL MARKETS

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:
4hr
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-1
2
Ma
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Course Objective

 The main objective of this program is to open new dimensions to forecasting by

understanding the price movements with scientific principles & a plethora of
tools & techniques making forecasting a logical process

Hours:45 hrs

UNIT I (10 Hrs): Introduction about Technical Analysis; What is technical analysis? The
basisof technical analysis, Difference between technical vs fundamental analysis.

Type of Charts: Introduction about chart, The various types of price charts: Line chart,
Bar chart, Candlestick chart, Kagi chart, Point & Figure chart, Renko chart, Three Line
Break chart Trend lines: What is the purpose of drawing trend lines? How to plot trend
lines?

UNIT II(15 Hrs): Candlestick study; One candlestick pattern: Doji, Hammer / Hanging
Man, Inverted Hammer / Shooting Star, Spinning Top, Marubozu; Double candlestick
pattern: Bullish
/Bearish Engulf, Bullish /Bearish Harami, Piercing pattern /Dark cloud cover, Tweezer
Top & Bottom; Triple candlestick pattern: Morning star /Evening star, Three white
shoulders / Three black crows, Abandoned body (Bullish & Bearish), Tasuki Gap (Bullish
& Bearish)

Five candlestick pattern: Rising three methods & falling three methods; Support & Resistance:
What is Support? What is Resistance? Change of support to resistance and viceversa

Charts patterns and their study: Four stages: Accumulation, Mark-up, Distribution and
Panic liquidation; Chart patterns: Head & Shoulder, Inverted Head & Shoulder, Double top
/ bottom, Flag & Pennant, Symmetrical, Ascending, Descending Triangles, Wedge
Patterns, Rounding top
/ bottom, Cup & Handle, Rectangles Bullish / Bearish, Triple top / bottom

UNIT III(10 Hrs): Gaps & Gaps Analysis; Types of Gaps: Common gap, Breakaway gap,
Runaway gap, Exhaustion gap, Island cluster; Oscillators & indicators; What does a
technical indicator offer? Why use indicators? Types of indicators: Leading indicator,
Lagging indicator Moving averages: Simple moving average (SMA), Exponential moving
average (EMA), How totrade on moving averages; MACD: What is the MACD and how is
it calculated? How to tradeon MACD; RSI: What is momentum? Calculation of the RSI,
Divergence, How to trade on RSI
UNIT IV(10 Hrs): On Balance Volume Overview; Calculation of OBV, How to trade on
OBV
Stochastic Overview, Construction, How to trade on stochastic; William %R Overview,
Signals, How to trade on William %R; Bollinger bands: Few rules for beginners, How to
trade on bb, Howto use multiple indicator; Money Flow Index Overview, How to trade on
MFI Trading strategy; The Dow Theory, Background, Principal rule of the Dow theory;
Elliot Waves theory, Elliot wave basics, How to trade on Elliot waves; Fibonacci
Sequence, How to trade on Fibonacci retracement, How to trade on Fibonacci extension;
Trading psychology and how to manage therisk

COURSE OUTCOMES DESCRIPTION

CO1 Able To understand trends and turning points.
CO2 Able to develop self-trading platform by using a set of indicators.
CO3 Understanding charts and their patterns for buy-sell decisions.
CO4 Learn all candles, patterns and indicators and many more
CO5 Able to use of techniques for successful intra-day and short term trading
CO6 Learn how to generate calls in all segments either it is equity, commodity or
currency.
 MBA411: CORPORATE RESTRUCTURING
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Course Objective:
 The course would start with cost management issues- making students
aware that costconsciousness is vital to sustain profitability.
 It would discuss several value creating strategies- creating shareholder value to
unlockingshareholder value.
 Finally, we would study the linkage between employee performance and
corporateobjective- how employees can be motivated to act as owners.
Hours: 40
UNIT I (6 Hrs):
Corporate Restructuring and todays dynamic world, Need, Scope and Modes of
Restructuring,Historical Background, Emerging Trends, Planning, Formulation and
Execution of Various Corporate Restructuring Strategies - Mergers, Acquisitions,
Takeovers, Disinvestments and Strategic Alliances, Demerger and Hiving off,
Expanding Role of Professionals.
UNIT II(12 Hrs):
Legal, Procedural, Economic, Accounting, Taxation and Financial Aspects of
Mergers andAmalgamations, Merger Aspects under Competition Law,
Amalgamation of Banking Companies and Government Companies, Cross Border
Acquisition and Merger.
Corporate Demerger and Reverse Merger, Modes of Demerger, Tax Aspects and
Reliefs Disclosure and open offer Requirements, Bail Out Takeovers and
Takeover of sick units,,Takeover Defences, Cross Border Takeovers.
UNIT III(10 Hrs):
Funding of Merger and Takeover, Financial Alternatives; Merits and Demerits, Funding
throughvarious Types of Financial Instruments including Equity and Preference Shares,
Debentures, Securities with Differential Rights, Swaps, Stock Options; ECBs, Funding
through Financial Institutions and Banks, Rehabilitation Finance, Management
Buyouts/Leveraged Buyouts, Factors involved in Post-Merger Reorganization,
Integration of Businesses and Operations, Assessing Accomplishment of Post -Merger.
UNIT IV (12 Hrs):
Approaches to Valuation & Identifying Value Drivers, Estimating the discount rates,
Growthrates and Cash flow, dividend discount model , FCFE Model,
Valuation Techniques-• Historical Earnings Valuation, Asset Based Valuation, Market
BasedValuation.
Valuations for Different Strategies: Merger & Acquisition, Demerger, Slump Sale,
Liquidation and Corporate Insolvency, Internal & External Restructuring, Valuation of
Intangibles, Valuationof Securities.
Suggested Readings:
1. Guide to Companies Act, A.Ramaiya, LexisNexis Butterworths, Wadhwa, Nagpur
2. Guide to Company Law Procedures, M.C. Bhandari, LexisNexis Butterworths
WadhwaNagpur
3. ICSI, Handbook on Mergers Amalgamations and takeovers.
4. Mergers/Amalgamations, Takeovers, Joint Ventures, LLPs and Corporate Restructure, K.
R. Sampath, Snow White Publications
5. S. Ramanujam, Mergers et. al., Lexis Nexis Butter worths wadhwa Nagpur
6. Mergers and Acquisitions Strategy, Valuation and Integration Ray,

, PHICourse Outcomes: At the end of this course students should

be able to:

COURSE OUTCOMES DESCRIPTION

CO1 Able To know current theory and knowledge in the field of finance
CO2 Able To master valuation techniques and skills to deal with financial data
CO3 Able To develop the ability to apply theory and analytical skills in finance
to real-world financial decisions
CO4 Ability to Analyze bond prices and yields and fixed-income portfolios.
CO5 Able to develop global and regional outlook re- grading corporate investment
strategy
CO6 Ability to identify and apply the knowledge of subject practically in real life
situations

Employable Skills Measuring Tools

Exercise
Workshop
Ability to identify and apply the knowledge of subject practically
Quiz
in reallife situations
Classroom
Discussion
s
 MBA 412: BANKING OPERATIONS MANAGEMENT
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Objective: To enable the students to get acquainted with banking procedures and
operationsnecessary for running business enterprise.

UNIT – I (10 Hours):Indian Banking system- central Banking in India - Functions of the
Central Bank, Central Bank and the Indian financial System, Prudential Norms of RBI,
BankingSector reforms, Objectives, Functions & Organisational setup of Banks , Concept
of Universal banking, development bank and Investment bank
UNIT – II (10 Hours): Operational Aspect of commercial banks in India- Relationship
between Banker and customers, Types of customer a/c, Permitted activities of
Commercial Banks in India ,Cheques, Endorsement, Presentment, Dishonour, Rights
and liabilities of Payingand collecting Banker, Employment of funds by Commercial
Banks, Types of securities, mode of creating charge, Bank guarantees, ,Opening of
accounts for various types of customers, Principles of Lending, Credit management,
Credit monitoring, NPA management
UNIT – III (10 Hours): Different types of documents - Documentation procedure,
Stamping ofdocuments, securities - different modes of charging - types of collaterals
and their characteristics
- Priority sector lending - targets, issues, problems - Financial Inclusion. Agriculture /
SMEs /SHGs / SSI /Tiny sector financing - New products and services, Credit cards /
Home loans
/personal loans / consumer loans - Ancillary Services - Remittances, Safe Deposit Lockers etc.
UNIT – IV (10 Hours): Changing Patterns in Banking Operations: Core Banking,
Electronic products – Electronic payment system, Mobile Banking, Internet Banking,
Electronic fund transfer system: RTGS, NEFT & SWIFT, Merchandise banking, Credit
cards and ECS, Globaldevelopments in banking technology, Computer audit, Banking
security system, Consolidationof Banking, Financial inclusion

Suggested Readings:
1. Banking Law & Practice, by P.N. Varshney.
2. Banking Operations Management by Bimal Jaiswal
3. Banking Theory & Practice by M.L.Jhinghan
4. Practice & Law of Banking, by H.R. Suneja.
5. Practice & Law of Banking, by H.C. Agrawal.
6. Commercial Banking Vol. I & II, by Indian Institute of Bankers.

COURSE OUTCOMES DESCRIPTION

CO1 RECALL the structure and components of Indian financial system through
banking
 operations & Financial Markets.
CO2 UNDERSTAND the concepts of financial markets, their working and
importance.
CO3 ILLUSTRATE the working and contribution of Banks and NBFCs to the
IndianEconomy.
CO4 ANALYZE the linkages in the Financial Markets.
CO5 EXPLAIN the various banking and accounting transactions.
CO6 DEVELOP necessary competencies expected of a finance professional.

Employable Skills Measuring Tools

Exercise
Workshop
Ability to identify and apply the knowledge of subject practically
Quiz
in reallife situations
Classroom
Discussion
s
 MBA 413: FINANCIAL MARKET & SERVICES
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Objective: This subject is to give the students an insight into the principles, operational
policiesand practices of the prominent Financial Markets and Institutions, their
structure and functioning in the changing economic scenario, and to make critical
appraisal of the working ofstock exchanges in India.

HOURS: 40
UNIT I(8 Hours): An overview of the Indian Financial Systems- The constituents of
aFinancial System Markets, Financial Market as a part of Financial System. Money
Market-its components, instruments and Intermediaries, Capital Market – its
components, instruments and Intermediaries

UNIT II(12 Hours): Management of Public offer- Market of new issues –Public Offer,
Private Placement Rights Issue, Initial Public Offer (IPO), Book Building through Online
IPO; ASBA, Eligibility to issue securities, Pricing of Issues- Fixed versus Book Building
issues, Allotment of Shares-Basis of Allotment, Recent trends in public issues

UNIT III(10 Hours): Stock Exchange operation: Concept, characteristics and functions
of secondary market- Types of stock exchange, different segments at stock exchange,
trading mechanism at stock exchange, clearing and settlement process. Stock Market
indices- Meaning, Purpose, and Consideration in developing index, Methods (Weighted
Aggregate Value method, Weighted Average of Price Relatives method, Free-Float
method

UNIT IV(10 hours): Financial Services and Non Depository Institutions: Various fund
based and fee based financial services- Leasing, Hire purchase, Factoring, Forfaiting,
Merchant Banking, Credit rating, Custodial services etc. Mutual Funds: Types of mutual
funds schemes, ETFs, hedge funds, venture capital funds, private equity funds and
regulation.

Suggested Readings:
1. Kohn Meir,Financial Institutions and Markets , Oxford University Press.
2. Madura Jeff,Financial Markets and Institutions , South Western Cengage Learning.
3. Mishkin, Fredrick S. and Stanley G. Eakins,Financial Markets and Institutions ,
PearsonEducation India.
4. Financial Institutions and Markets, Bhole LM, Tata Mc Graw Hill,
20085.Indian Financial System, Khan M Y., Tata Mc Graw Hill, 2009
6. Management of Indian Financial Institutions, Srivastava, R M ., Himalaya Publishing
House,Mumbai, 2005
7. Investments and Securities Markets in India, Avadhani V A., Himalaya Publishing
House,2004
8. Development Banking in India and Abroad, Srinivasan NP and Saravanavel, P.,
KalyaniPublications,Ludhiyana, 2001

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Ability to understand the role and function of the financial system in
reference to themacro economy
CO2 Able to demonstrate an awareness of the current structure and regulation of
the Indianfinancial services sector
CO3 Able to evaluate and create strategies to promote financial products and
services.
CO4 Ability to operational policies and practices of the prominent Financial Markets
and
Institutions
CO5 Ability to mitigate and manage the credit risk as a professional risk manager
CO6 Ability to identify and apply the knowledge of subject practically in real life
situations

Employable Skills Measuring Tools

Exercise
Workshop
Ability to identify and apply the knowledge of subject practically
Quiz
in reallife situations
Classroom
Discussion
s
 MBA414: MUTUAL FUND
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Course Objectives:
Mutual funds can play an important role in Indian Economy. The course aims to
help thestudents in:
1. Analyze the development of Mutual funds
2. Understanding the extent to which Investors are Protected
3. Analyze the Mutual fund Regulation
4. Know the recent developments in Mutual fund Industry
HOURS:40

UNIT I (10 Hrs): Mutual Fund Structures; Fund of Funds, Exchange Traded Funds, Real
Estate Mutual Funds, Venture Capital Funds, Private Equity Funds, International funds
Legal and Regulatory Environment of Mutual Funds; Regulatory Framework for Real
Estate Mutual Funds, Investment Norms for Mutual Funds, SEBI Norms for Mutual
Funds’ investment in Derivatives, SEBI norms with respect to change in controlling
interest of an AMC, Changes in Mutual Fund Schemes; Fund Distribution and Sales
Practices, Internet and Mobile Technologies,Stock Exchanges

UNIT II (10 Hrs): Investment and Risk Management: Fundamental Analysis, Technical
Analysis, Quantitative Analysis, Debt Investment Management, Issues for a Debt Fund
Manager, Derivatives, Application of Derivatives
Valuation of Schemes: Equities, Debt, Non-Performing Assets and Provisioning for
NPAs, Gold, Real Estate, Accounting; Net Asset Value, Investor Transactions,
Distributable Reserves, UniqueAspects of Real Estate Schemes Accounting

UNIT III(10 Hrs): Taxation; Taxes for AMCs: Securities Transaction Tax and Income
Distribution Tax, Taxes for Investors: Securities Transaction Tax, Taxes on Dividend,
Capital Gains, Set-off, and Carry Forward of Losses, Dividend Stripping and Bonus
Stripping.
Investor Services; New Fund Offer, Open-end Fund, Closed-end Fund, Exchange Traded
Fund, Nomination and Pledge

UNIT IV (10 Hrs): Scheme Evaluation; Measures of Return, Measures of Risk,

Benchmarks andRelative Returns, Risk-adjusted Returns, Limitations of Quantitative
Evaluation
Asset Classes and Alternate Investment Products: Historical Returns, Perspectives
on AssetClass Returns, Alternative Investment Products
Cases in Financial Planning, Practical Aspects of Financial Planning
(cases/examples) Ethics and Investor Protection, Safeguards in Mutual Fund
Structure, Regulatory Steps forProtecting Investors Against Fraud
MARKETING SPECIALIZATION
 MBA316: MARKETING ANALYTICS
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Hours:40

UNIT I(10 Hrs): Segmentation Analytics: Market Segmentation Variables, Market

Segmentation Types, Marketing Data Landscape, Data for Segmentation, Analytics for
Need Based Segmentation - Voice of the Customer, Managing “Voice of the Customer”
Data, Customer Co- Creation, RFM Analysis, Life Cycle Segmentation, Cross Tabulation
Segmentation, Regression based segmentation, Clustering, Conjoint Analysis
Segmentation, The Cluster Analysis + Discriminant Analysis Approach

UNIT II(10 Hrs): Approaches to Choosing Target Segment/s: Rationale for Segment
Targeting, Analytics for Perceptual Mapping and Product Positioning, Product
Positioning, MultiDimensional Scaling (MDS) and Factor Analysis, Relevance of Mapping
for ProductPositioning, Preference Mapping, Incorporating Preferences in Perceptual
Mapping. Analytics forProduct/Service Design: The Relevance of Trade-off Approaches,
Conjoint Analysis, Approaches to Conjoint Analysis, Interpreting Conjoint Results,
Optimizing Design using Conjoint Results.

UNIT III(10 Hrs): Analytics for Tracking Customer Growth: Rationale for Customer
Analytics, Customer acquisition cost, Customer Churn, Customer Attrition models,
Customer lifetime value,Net promoter score, Calculating the number of new customers,
Calculating averagecustomer age & Days to convert, Calculating customer acquisition
cost & Average purchases, Calculating touch points & Lead conversion, Analysing age
demographics, First contact with customer, Customer satisfaction, Understanding
customer engagement, Diffusion Models - The Bass Model.

UNIT IV(10 Hrs): Modelling New Marketing Initiatives: Introduction to modelling,

Evaluating new ad channels, Modelling tips and best practices, Projecting ad revenue,
Projecting organic follower revenue, Projecting expenses, Calculating net profit and
breakeven, Understanding ROI, Calculating returns, Creating a single-variable sensitivity
table, Creating a multi-variable sensitivity table. (5+1)

Suggested Text Books:

1. Marketing Analytics: Data-Driven Techniques with Microsoft Excel, Wayne L. Winston

2. Marketing Analytics: Strategic Models and Metrics, Stephan Sorger
 3. Marketing Analytics: A Practical Guide to Improving Consumer Insights Using
DataTechniques, Mike Grigsby
4. Cutting-edge Marketing Analytics: Real World Cases and Data Sets for
Hands onLearning, Paul Farris, Rajkumar Venkatesan, and Ronald T.
Wilcox

Course outcomes: On successful completion of the course the learner will be able to

COURSE OUTCOMES DESCRIPTION

CO1 DESCRIBE the use of Voice of the Customer data in making data driven
marketingdecisions
CO2 DEMONSTRATE an understanding of utility theory to measure customer
preferences
and choices.
CO3 IDENTIFY what customers’ value in a product, and assess what they are willing
to pay
for it.
CO4 ILLUSTRATE the use of various tools and frameworks to solve strategic
marketingproblems using marketing data.
CO5 DETERMINE the most effective target markets.
CO6 DESIGN a study that incorporates the key tools of Marketing Analytics.
 M
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Course Objectives: Upon completion of this subject, participants should have an ability to:
 Assess market opportunities in service organizations by analyzing their customers,
competitors,collaborators, context, and strengths and weaknesses.
 Develop effective marketing strategies and skills to achieve organizational objectives
in servicemarketing setup.
 To apply key service marketing terms and concepts in apply them in complex business situations.
 To utilize a framework for understanding the marketing challenges faced by
serviceorganizations doing business around the world.

UNIT I (10 Hrs): Understanding Service markets, products and customers; Augmented
service marketing mix; New perspectives on marketing in service economy; Customer
Behaviour in Service encounters, Understanding customer expectations and perceptions
of Services; CustomerSatisfaction & Service Quality, Service Quality Models.

UNIT II (10 Hrs): Segmenting, Targeting and Positioning Services in competitive market;
Developing service concepts: core & supplementary elements; Service accessibility
through physical and electronic channels; Service pricing and revenue management;
Educating andengaging customers and promoting the value preposition.

UNIT III (10 Hrs): Designing and managing the customer interface: Service process,
Service Encounter and Service Blue Print; Balancing Demand and capacity; Service
Recovery and customer feedback; Crafting the service environment; Managing People
for Service Advantage.

UNIT IV (10 Hrs): Managing Relationships and building Loyalty; Customer Profitability
and Lifetime value; Service Leadership; Services in Global Perspective, Principal Driving
Force in Global Marketing of Services, Key Decisions in Global Marketing.
Suggested Readings:
 1. Services Marketing-Integrated Customer focus across the firm Zeithaml -
(Tata McGraw Hill) 2004, 3e
2. Services Marketing: People, Technology and Strategy Love lock
Christopher -(Pearson Education) 2009, 5e
3. Services Marketing, Rama Mohana Rao - (Person Education) 2009, 1e
4. Services Marketing, Govind Apte - (Oxford University Press) 2010, 1e
(13thImpression)
5. Services Marketing, Rajendra Nargundkar - (TMH) 2004, 2e
6. Services: Marketing, Operations & Management, Jauhari & Dutta-
(OxfordUniversity Press) 2009, 1e

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Ability to explain and discuss the general concepts of marketing in service
marketingsetups.
CO2 Able to Understand the typical challenges faced in marketing of services and
their
resulting implications.
CO3 Able to understand the nuances of buying behaviour in service marketing
setup.
CO4 Able to explain the concepts of segmentation, targeting and positioning in
framingcutting edge marketing strategies in service marketing setup.
CO5 Able to understand service marketing concepts and challenges in global setup
CO6 Ability to identify and apply the knowledge of subject practically in real life
situations

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA318: MARKETING OF FINANCIAL SERVICES
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HOURS:40

UNIT I(10 Hrs): Financial Market Fundamentals: Equity Markets: Capital Markets, Role in
the Economy, Brief History of BSE and NSE. Trade lifecycle of a financial instrument,
Market Participants in the Equity markets with perspectives on 'Buy' side and 'Sell' side,
Key terminologies related to the Equity markets. Bond Markets: Introduction to bond
markets, how bond markets operate? Key terminologies related to the bond markets.
Regulatory aspects of the Bond Markets,Key players in the Bond Markets (such as FIIs,
Hedge Funds etc.) Debt Instruments: Debt instruments and their classification based on
type of issuer, and basis characteristics. Money Market Instruments (such as Certificate
of Deposit, Re-purchase ''Agreements etc.)

UNIT II(10 Hrs): Insurance: Basics of Insurance: Basic understanding of insurance

products, typesof insurance policies – Role of IRDA, Insurance industry in India. General
Insurance: Types of liabilities covered, extent of insurance value, and conditions. Life
Insurance: Basic concept of Life Insurance, its beneficiaries and its types, Concept of
Term Insurance and its various types, Traditional Life Insurance and its difference from
Term Insurance, Whole Life Policy and Endowment Policy and the differences between
them. ULIP and its comparison with conventional plans and Mutual Funds. Marketing
Channels in Insurance Markets: Various channel members in the Industry such as
Insurance Agents, Distributors, etc. Basic Understanding: Property and casualty/liability
insurance, Commercial Insurance, HealthInsurance.

UNIT III(10 Hrs): Other Financial Services: Leasing / Hire Purchase: Definition, meaning,
types,process, advantages, limitations, financial implications. Housing Finance: Major
institutionsinvolved, types, rate of interest, advantages, scenario in India. Credit
Cards: Meaning, types,growth, advantages and disadvantages, growth in India. Credit
Rating Services: Origin, definition,advantages, credit rating agencies - global and Indian,
symbols, CRISIL, ICRA, equity ratings,CIBIL, scope in India. Other Services: Factoring,
forfeiting, bill discounting, consumerfinance and venture capital.

UNIT IV(10 Hrs): Marketing of Financial Services: Importance of Financial Planning:

identification of investment needs for retail investors, studying investment behavior -
Houeshold Vs. Institutional Investors. Alternate Investment Products: Introduction to
Alternate Investments
and their various products and services, Portfolio Management Services and their
features, Tax regulations from an Investment Advisor point of view. Career
opportunities in Marketing of Financial Services.

Suggested Text Books:

1. Financial Services, M Y Khan, Tata McGraw-Hill

2. Financial Services & Markets, Dr. Punithavathy Pandian, Vikas Publication
3. Marketing of Financial Services, V.A. Avadhani, Himalaya Publishing House
4. Financial Services Marketing, Christine Ennew , Nigel Waite
5. Financial Services, Nalini Prava Tripathy, Prentice Hall of India Private Limited

COURSE OUTCOMES DESCRIPTION

CO1 RECALL and DESCRIBE the key terminology of Financial Services.
CO2 DESCRIBE the various types of financial products and services.
CO3 DEVELOP FAQs for each kind of financial products and services from an investment
advisor’sperspective.
CO4 COMPARE and CONTRAST the various types of financial products and services and
ILLUSTRATEtheir benefits and limitations.
CO5 EVALUATE the financial products and services from an investment perspective for various
kinds ofinvestors.
CO6 COLLECT the application forms for all kinds of investments and DISCUSS each of them.
 319: PERSONAL SELLING LAB
T
ea
c
hi
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m eE xam i
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i
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4 End Sem esterEx
a
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–7
0m
a
rk
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HOURS: 40

UNIT I(10 Hrs): Personal Selling & Salesmanship: Defining Personal selling and
salesmanship, Selling as a profession, Objectives and importance of personal selling,
Essentials of Personal Selling, Traditional & Modern Selling Approach, Ethical and Legal
Considerations in Personal Selling, Role of Selling in Marketing, Types of selling,
Qualities of Winning Sales Professionals
- P hysical,M e ntal
, Soci
al a nd Ch aracter Tra
its.Theorie s ofSell
ing: AIDA ,R ights e
t of
circumstances theory of selling, Buying Formula theory of selling, Behavioral Equation
theory, Career in Personal Selling / Sales; What Companies Look for in New Salespeople.

UNIT II(10 Hrs): Personal Selling Process: Prospecting- objectives, sources and
methods, Lead Generation, Getting appointment, Sales Responsibilities and Preparation;
Pre approach-step toward sales planning-elements of sales call planning; Customer
need discovery & Analysis; Approach- sales presentation/ demonstration- selection of
appropriate presentation method, essentials of presentation, sales presentation mix-
persuasive communication, visual presentation and dramatization, Use of questions-
Direct questions, non- directive questions, rephrasing, redirect questions; Sales Leads,
Account Management, Building long-term partnership by Selling,Strategic Understanding
of Company, Products, Competition, and Markets Strategic Understanding of Company,
Strategic Understanding of Products.

UNIT III(10 Hrs): Personal Selling Process: Handling objection- hidden, stalling, no
need,money objection, etc., objection handling techniques, Closing the sale- reading
buying signals, closing techniques- the alternative choice, assumptive, the compliment,
the summary, the continuous, the minor point, the tea account, the standing room and
the probability; Follow up after sales- Discussservice requirements, handling complaints,
Key Account Management. Customer services: meaning of Customer Service,
Importance of Customer Satisfaction Customer Follow-Up Strategies, Customer Service
Questionnaire, Evaluating Customer Service.

UNIT IV(10 Hrs): Personal Selling Skills: Negotiation, Body Language- Space, Moments,
Eye Contacts & Postures, Follow up Calls, Writing Effective Sales Letters and e- mails,
Communicating Effectively with Diverse Customers – Meaning of Communication,
Developing Communication Skills, essentials of Effective Communicator,
Communication Styles, making , Listening Skills, Presentation and Demonstration, ,
Positive Mental Attitude, Goal Setting, Effective Dressing, Managing Yourself, choice of
Communication Style, Communication and Trust Building

Managing Time and Territory Self-Management Effectiveness and Efficiency Sales

Activities, Setting Priorities Account And Territory Management, Cold Call Mechanism,
Personal Selling
Applications and Situations: Selling of services- financial, IT and
telecommunication,advertising, education; Selling of industrial products- raw material,
capital goods, supplies;Selling of consumergoods- convenience, shopping and specialty
goods; International selling; Selling in rural markets; Selling high and low involvement
products; Selling to new and existing customers Market; Selling to end users,
intermediaries, government departments and agencies; Selling individual and groups.

Suggested Text Books:

1. Fundamentals of Selling by Charles M. Futrell, Tata McGraw Hill 10th Edition

2. A B C’ s of Selling by Charles M. Futrell, AITBS, New Delhi,
3. World Class Selling by Roy Chitwood, JAICO Publishing House
4. Successful Selling Solutions by Julian Clay, Viva Books
5. Value Added Selling by Tom Reilly, TMGH
6. Achieving Sales Excellence by Howard Stevens, Viva Books Pvt. Ltd.
7. Power Sales Presentation by Stephan Schiffman, Adams Media Corporations.
8. Sales Essentials by Stephan Schiffman, Avon Massachusset
9. Smarter Selling by Keith Dugdale& Lambert, Prentice Hall.
10. Successful Sales- Get Brilliant Results Fast by Pauline Rowson, Viva Books.
11. Successful Selling Skills by Richard Denny, The Sunday Times.
12. The Art and Science of Negotiation by Raiffa H, Cambridge: Belknap/Harvard Press
13. Getting to Yes by Fisher R and Ury W, Harmondsworth Middlesex, GB Penguin Books

COURSE OUTCOMES DESCRIPTION

CO1 LIST the key terms in selling and DESCRIBE the qualities of Winning
SalesProfessionals
CO2 EXPLAIN the theories and concepts that are central to personal selling.
CO3 Apply the interpersonal and team skills necessary in successful relationship
selling.
CO4 ILLUSTRATE the use of various sales techniques needed to achieve a
profitable sale
in a real world scenario for a real world product/ service / e- product / e-
service.
CO5 DEVELOP a customer plan that identifies all elements of personal selling,
essential to creating successful sales in a real world scenario for a real world
product/ service / e- product / e-service.
CO6 CREATE sales presentation for a real world product/ service / e-product / e-
serviceand for variety of selling situations.
 MBA 416: CONSUMER BEHAVIOUR & INTEGRATED MARKETING
COMMUNICATION
T
ea
c
hi
n
gS
ch
e
m
eE xam i
na t
i
o
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ch
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m
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L
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c
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s
:
4hr
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We
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-
12
Ma
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k
s
T
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t
o
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i
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:1
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an
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M ar
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C
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i
ts
:
4 EndS em e
s
t
er
Ex
a
m
–7
0m
a
rk
s

Course Objectives: Upon completion of this subject, participants should have an ability to:
 Assess the nuances of consumer buying behavior, advertising and branding and further
analyzing market opportunities by analyzing customers, competitors, collaborators,
context, and strengths and weaknesses of a company.
 Develop effective marketing strategies and skills to achieve organizational objectives.
 To utilize a framework for understanding the marketing challenges faced by
organizations doing business around the world.
 To acquire skills to locate problem areas in organisational settings, and plan, organise,
design, andconduct research to help solve the identified problems.
Hours: 40

Unit-I (10 Hrs): Consumer Behaviour in 21st Century; Understanding Consumer Markets
and Business Markets, Consumerism: consumer rights, consumer protection & dispute
redressal, External influences on consumer behaviour: Cross cultural variations, family
and households and group influence, Changing Indian society- values, demographics &
social stratification.

Unit-II (10 Hrs): Individual determinates of consumer behaviour: Perception, Learning,

Memory, Motivation, Personality and Attitude, Self-Concept & Lifestyle; Consumers as
decisionmakers, Consumer decision process. Perceptual mapping.

Unit III (10 Hrs): IMC in 21st century, developing effective communications; Marketing
communication mix, Managing IMC process, Events and experiences, Sales Promotion,
Public Relations, Direct and interactive marketing, Word of Mouth & Personal Selling

Unit IV (10 Hrs): Developing and managing an advertising program, Campaign Planning,
Message Creation, Copywriting, Advertising Appeals, Layout Design, Media Planning,
Testing ofAdvertising effectiveness, Advertising Agencies.
Suggested Readings:
1. Consumer behavior - David, Loudan&Bitta, Tata McGraw Hill, 2002, 4th Ed.
th
2. Consumer Behavior - Leon Schiffman, Lesslie Lazar Kanuk-Pearson/PHI,2008, 8 Ed.
3. Consumer Behavior - Hawkins, Best, Coney, TMH, New Delhi, 2002, 8th Ed.
4. Consumer Behavior - Michael R.Solomon, PHI, New Delhi, 2003, 5th Ed.
5. Brand Positioning Strategies for Competitive Advantage- Subrato Sengupta,
Tata McGraw Hill, 2005, 2nd Ed.
6. Advertising Management- Aaker, David A et al. Prentice Hall, India, 1996, 5th Ed.
7. Advertising and Promotion Management- Rossiter, John R / Percy, Larry. Mc
Graw Hill,1997, 2nd Ed.

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Ability to explain and discuss the general concepts about buying behaviour and
integrated marketing communications
CO2 Able to discuss consumer and buyer behaviour models as they influence
customerpurchase decision‐making
CO3 Understanding the application of the concepts of strategic marketing
(segmentation,targeting and positioning) in framing cutting edge marketing
strategies.
CO4 Able to explain the prospect of the global market and application of
digitalization toreach there.
CO5 Able to understand service marketing concepts and challenges in global setup
CO6 Ability to identify and apply the knowledge of subject practically in real life
situations

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA 417: RURAL MARKETING
T
ea
c
hi
n
gS
ch
e
m
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a
mi
na
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S
ch
e
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c
t
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s
:
4hr
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l
a
ss
Te
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-1
2
Ma
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s
T
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s
:1
hr
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a
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As
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m
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-
6
M
ar
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sA
t
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4 E
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me
s
te
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Ex
a
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rk
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Course Objectives: Upon completion of this subject, participants should have an ability to:
 To understand nuances of Indian rural markets structure and system in India.
 Understand the typical rural buying behaviour of rural consumers, rural markets
research,and rural market segmentation and targeting.
 Formulate the cutting-edge marketing strategies across product and service
categories inrural market setup.

Hours:
40 UNIT I (10 Hrs): Rural Hinterland-Characteristics and Dimensions, Rural Urban
dichotomy, Growing Corporate interest in rural market, Challenges in Rural Marketing;
Assessing rural Market opportunities, Rural Demand Dimensions: Thomson rule of
Marketing Index, MICA rating, Lin Quest.

UNIT II (10 Hrs): Strategic Marketing in rural context; rural market offerings: rural
product and brand decisions, No-frills pricing for value maximization; Educating
customers and building trust in rural Markets, Innovative distribution pattern and
methods in rural markets.

UNIT III (08 Hrs): Rural Marketing Strategies: Rural Marketing of FMCG, Rural marketing
of consumer durables; Marketing of agricultural products, Agricultural inputs and their
types,Agricultural marketing, Marketed & Marketable Surplus, Marketing rural non-farm
products, Different marketing agencies and institutions, New Trends in Indian
agriculture.

UNIT V (12 Hrs): Rural development administration: New Panchayati Raj System, NGOs in
rural development, Information technology and village development, e-governance,
New
Economic reforms & rural development; Agricultural and non-agricultural finance,
Sources offinance, NABARD, RRBs and rural development banks, constraints in credit
delivery system.

Suggested Readings:
1. Rural- Marketing- Text & Cases, Krishnamacharyulu C S G, Ramakrishnan
Lalitha -(Pearson) 2011,2 e
2. New Perspectives in Rural & Ahicultural Marketing, Ramakishen Y-: Jaico
publishing2011, 2 e
3. Rural Marketing Concepts & Practices, Dogra Balram, Ghuman Karminder-
(Tata McGraw-Hill) 2009, 4th Reprint, 1e
4. Rural Marketing- Environment Problems & Strategies, Gopalaswamy T P-
(VikasPublishing House) 2009, Revised 3 e
5. Rural Marketing- Targeting the Non-urban consumer, Velayudhan Sanal
Kumar-(Response, SAGE Publication) 2002,1 e

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Ability to explain and discuss the general concepts about rural marketing
managementand the rural marketing process
CO2 Able to assess the challenges and opportunities in the field of rural marketing
in Indiaand expose the students to the rural market environment
CO3 Able to apply adaptations to the unique rural marketing mix elements to
meet theneeds of rural consumers
CO4 Able to understand the concept and methodology for conducting the research
in ruralmarket.
CO5 Able to understand challenges in global setup
CO6 Ability to identify and apply the knowledge of subject practically in real life
situations

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA 418:INTERNATIONAL MARKETING
T
ea
c
hi
n
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m
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a
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S
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:
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s
:1
hr
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6
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ar
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a
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:
4 E
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te
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Ex
a
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a
rk
s

Course Objectives

T
od
e
v
e
lo
p
k
no
w
l
e
dg
ea
n
d
u
nd
e
r
s
t
an
d
i
ng
o
fk
e
y
i
s
su
e
sa
s
s
o
c
ia
t
e
dw
i
t
h
internationalmarketing:
1. Importance of global and international marketing
2. Motives to internationalization
3. The influence of macro-environment on market selection
4. Market entry modes
5. Specific international issues affecting the 4Ps
6. Financial, ethical, and organizational issues involved in international marketing
 To d evel
op s kill
s in r
es ear
c hingan d analyz inginternationa lm arket
in gop port
u ni
ties

Hours:
40Unit I(10 Hrs): Why go global- drivers of globalization, Internationalization stages and
international marketing orientation; Dynamic environment of international trade: Socio-
cultural dynamics in assessing global markets, International politico-legal environments-
playing by the rules, economic environments.

Unit II(10 Hrs): Assessing Global Market opportunities: Developing worldwide vision
through market intelligence; Global Marketing strategies for strategic advantage:
International market offerings for consumers and business: International product
decisions, developing international brands, Pricing and revenue management for
international market, Ensuring accessibility through international marketing channels,
Educating and engaging international customers and promotingthe value preposition.

Unit III(10 Hrs): Global entry and operating strategies - exporting; turnkey projects;
licensing; contract manufacturing; foreign Assembly, foreign production; joint ventures;
production in free areas; third country location; counter trade; strategic alliance; Trade in
services.
Unit IV(10 Hrs): International marketing organization - export department, subsidiary;
foreign branches/offices, global organization; Multinational corporations; Trends,
problems and prospects of globalization of Indian business; Negotiating with
international customers, partners and regulators.

Suggested Reading:
1. International Marketing - P.K. Vasudeva, Excel
2. International Business- competing in the Global market Place- Charles W.L. Hill- TMH
3. International Marketing- Jain, Subhash., South – Western Thomson Learning
4. International Marketing- Cateura Philip and Graham John, Tata McGraw Hill

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Ability to developed an understanding of major issues related to international
marketing
CO2 Able to developed an understanding of major issues related to international marketing
CO3 Able to developed skills in researching and analyzing trends in global markets
and inmodern marketing practice.
CO4 Able to assess an organization's ability to enter and compete in international
markets.
CO5 Able to understand challenges in global setup
CO6 Ability to identify and apply the knowledge of subject practically in real life
situations

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
HR SPECIALIZATION
 MBA321: ORGANIZATIONAL CHANGE & DEVELOPMENT
T
eachi
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:
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6 Mark
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M arks
C
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:
4 E ndSemes t
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Exam –70m ar
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Course Objectives:
 T o u
nde rst
a nd
the nature of t
he deve
lop men
t
al
p
ro
ce
s
s
in
o
rg
an
i
z
at
i
o
ns
.
 T o c
om p r
eh en
dthe m aind eri
ve sandap p
r
oa
ch
e
so
ft
h
ec
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a
ng
e.
 T o r
eal
ize an d
applyth esta ges oft
heo rga
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at
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on
a
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v
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pm
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s
s.
 T o e
quip stu d
e
nts withkn ow l
ed ge&skil l
s
re
qu
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ed
fo
r
e
ff
e
c
ti
v
e
change andorganizational development.
 T o P
rovide s t
u
dentsw i
thk now l
e dg
eof r e
s
is
t
an
c
et
oc
h
an
g
ea
nd
t
ec
h
ni
q
ue
so
f
ha
n
d
i
ng
it.

Hours: 40

UNIT I (10 Hours): Introduction: Concept of organization, function of organization,

Typology of organization, Virtual Organization, Organizational Development, Evolution:
Kurt Lewin, Robert, McGregor Change: Introduction, meaning, need, implications.
Understanding personal change, components of personal change: Self-awareness, Self-
analysis, Self-efficacy, Self- esteem, Organizational roles – making organizational and
personal role effective

UNIT II (10 Hours): Change Theory: Organizational Change: Force Field Analysis,
Managerial approaches for implementing change. Change management: facilitating
change, dealing with individual and group resistances, intervention strategies.
Organizational Culture & Change: formal & informal components of organizational
culture, functions, creating & sustaining culture, designing strategy for cultural change.

UNIT III (10 Hours): Organizational Design: Organizational Design, Work Organization:
Analysing and Organising Work, Emerging Issues of Work Organisation and Quality of
Work LifeBalance.

UNIT VI (10 Hours): Organizational Analysis: Organizational Analysis: Organisational

Diagnosis-Tools and Techniques, Questionnaire and Interview as Diagnostic Tools,
Workshops, Task-forces and Other Methods.

Suggested Readings:
1. Change & Knowledge Management -R.L. Nandeshwar, Bala Krishna Jayasimha, Excel
2. Management of Organizational Change -K Harigopal, Response Books
3. Managing Organizational Change -V Nilkant, S Ramnarayan Response Books
4. Managing organizational change -Palmer, Dunford, Akin, Tata McGraw Hill
5. Organization Change and Development- Kavith Singh, Excel Books.
COURSE OUTCOMES : After completion of this course, the student will be able to
COURSE OUTCOMES DESCRIPTION
CO1 Ability to gain knowledge about organizational development process.
CO2 Able to understand change and development of organizations
CO3 Able to understanding of the change management model.
CO4 Able to gain skills needed to develop an action plan for the development
process.
CO5 Able to understanding of change resistance and how to handle it
CO6 Ability to identify and apply the knowledge of subject practically in real life
situations

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 M
B
A
3
2
2:
T
RA
IN
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E
V
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L
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NT

T
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:1
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6
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C
o
u
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s
eO
b
j
ec
t
i
ve
s:

To
g
i
ve
ad
et
a
i
le
do
v
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vi
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wo
ft
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o
nc
e
pt
of
t
r
ai
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in
ga
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dd
ev
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l
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.

To
f
a
mi
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ia
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i
ze
th
es
t
ud
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sw
it
h
t
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me
t
ho
ds
o
ft
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ai
n
in
g
an
dd
e
ve
l
op
m
en
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.

Ma
k
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ng
th
es
t
u
de
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su
n
de
rs
t
an
d
th
e
us
ef
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l
ne
s
so
ft
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ai
n
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ng
in
a
no
r
ga
n
iz
a
t
i
o
n.

To
m
ak
et
h
ema
wa
r
ea
bo
ut
t
yp
e
so
f
tr
a
i
ni
ng
.

De
s
c
ri
b
i
ng
in
d
et
ai
l
t
he
pr
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es
s
of
t
r
ai
n
i
ng
ne
e
da
ss
es
s
me
nt
.

To
d
i
sc
u
sst
h
el
a
te
s
tt
r
en
ds
an
d
me
t
ho
ds
i
nt
r
ai
n
i
ng
an
dd
ev
e
l
o
pme
n
t
.

Hours: 40
UNIT I (10 Hrs): Concept and nature of training, Training, Development and
Education.Objective of Training, Need and importance of training, Types of Trainers,
Principles of Learning. Training Need Assessment, Training needs Analysis (Person,
Task, and Organization), Methods and processes.

UNIT II (10 Hrs): Training: Types of training, methods of training, Vestibule training,
Simulation Development techniques, Management Development Programme: Meaning
and nature, Methods of Executive Development, Job rotation, Sensitivity Training,
Simulation methods of Executive development

UNIT III (10Hrs): Training Program: Trainer Identification, Designing a training module for
any sector, Budgeting of Training, Preparation of short project on designing a training
module with hypothetical budget, Technology in Training: CBT, Multimedia Training, E-
Learning/Online Learning, Distance Learning, Evaluation of Training Program:
KirkpatrickModel of Evaluation, CIRO Model, Cost-Benefit Analysis, ROI of Training.

UNIT IV (10Hrs): Human Resource Development: Concept, HRD Vs Personnel Function,

HRDculture and climate, HRD Matrix, HRD Sub-system, OCTAPACE Culture.

Te xt an d Re ference Books
1. Training for Development- Sahu R. K., Excel Books
2. Training & Development Concepts & Application- Tapomoy Deb, Ane Books
3. Employee Training and Development- Raymond Noe, McGraw-Hill Companies
4. 360 Degree Feedback, Competency Mapping and Assessment Centre- Radha Sharma,
McGraw-Hill.
COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Ability to gain knowledge about concepts of training and development
CO2 Able to understand the typical challenges faced by companies and
employees duringthe training programme.
CO3 Able to understand the various methods of training and development
CO4 Able to gain knowledge of Training Need Assessment.
CO5 Able to understand changing trends in the field of training and development.
CO6 Ability to identify and apply the knowledge of subject practically in real life
situations

Employability Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA421: EMPLOYEES WELFARE AND LABOUR LEGISLATIONS
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Course Objectives

T
o
k
no
wt
h
ed
e
ve
l
op
m
en
ta
nd
t
h
ej
u
di
c
ia
l
se
t
up
of
La
bo
u
rL
aw
s
.
T
o
l
ea
r
nt
h
es
a
l
i
en
tf
e
at
u
r
es
of
w
el
f
ar
e
an
dw
ag
eL
e
gi
sl
a
t
io
ns
.
T
o
l
ea
r
nt
h
el
a
wsr
e
l
a
ti
n
gt
oI
n
du
s
tr
i
a
lR
el
a
t
io
ns
,
So
ci
a
lS
ec
u
r
i
ty
an
d
Workingconditions.
T
oun ders
tand thelaw
s
r
e
l
a
te
dt
o
wo
r
ki
n
gc
on
d
i
t
i
on
si
n
di
f
fe
r
e
nt
s
e
tt
i
n
gs
.

Hours: 40
UNIT I (10 Hours)
Concept if IR, Role of Three Actors to Industrial Relations – State, Employer &
Employees, Causes for poor IR, Idea of trusteeship.
The Industrial Disputes Act, 1947: Causes and Types of Industrial disputes, Prevention
of Industrial disputes, Settlement of Industrial disputes, Strike, Lock-out, Lay-off and
Retrenchmentand unfair labour practices.
UNIT II (10 Hours)
Trade union and collective bargaining: Trade Union, kinds, Problems, Functions, and
Registration,Types of bargaining – Collective bargaining in India, Grievance redressal &
Disciplinary procedure.
UNIT III (10 Hours)
THE FACTORIES ACT, 1948: Salient features, working hours and leaves.
THE EMPLOYEE‘S PROVIDENT FUND AND MISCELLANEOUS PROV. ACT, 1952:
Salient features, determination of contribution, deposit and withdrawal from the PF
account.THE PAYMENT OF GRATUITY ACT, 1972: Salient features
THE PAYMENT OF BONUS ACT, 1965: Salient features, eligibility and disqualification for
Bonus, calculation and payment of Bonus.
UNIT IV (10 Hours)
The employees compensation act, 1923: Important features, types of incapacities or
disabilities and amount of compensation paid therefor. commissioner and his power,
The employees’ state insurance act, 1948: Silent features, Benefits provided under this
Act: sickness benefit, maternity benefit, disablement benefit, dependent‘s benefit,
medical benefit council and its duties, regional boards, local committee
Suggested Readings:
1. Industrial Relations – B.D Singh, Excel Books
2. Labour and Industrial Law Manual-Central Law Agency
3. Labour and Industrial Law -S.N. Mishra, Central Law Publication, Allahabad.
4. Labour & Industrial Laws by P L Malik, Eastern Law Publication.

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 ENUMERATE the key concepts of the subject matter.
CO2 INTERPRET and relate legislations governing employee relations.
CO3 IDENTIFY the applicability of various legislations to variety of real
worldorganizations.
CO4 EXAMINE the traditional concept of labour welfare in the industry.
CO5 EXPLAIN the conditions of labour and their welfare and social security needs
in thecountry.
CO6 ELABORATE upon the perspective of labour problems and remedial
measures in thecountry as well as discuss the relevant provisions of various
Labour Legislations.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA422: STRATEGIC HUMAN RESOURCE MANAGEMENT
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Course Objectives:
 T o explores t
h
e rel
a t
ion shi
p b etwe en the m anage me nt of p
e
o
ple and
pursuit of anorganisations strategic goals and objectives.
 T o un derst
a ndli
nk bet ween h um an r
eso urce pla
n ning an ds
t
r
at egy,job anal
ysi
s
and jobdesign, equipment and selection, performance appraisal and performance
-related pay.
 T o u ndersta n
d l
ea r
nin g and career m ana gem ent,e m plo y
m
e
n t r
elati
o ns,
diversitymanagement and international human resource management.

Hours: 40

UNIT I (10 Hours)

CHANGING ENVIRONMENT AND STRATEGIC RESPONSES: Introduction, Changing
Environment, Business Complexities, Portfolio, process and structure related strategic
responses. Significance of HRD, HRD and complexities advantage, Business Strategy
and HRD Business Policy and HRD, Life Cycle of organizations and HRD, Organisational
Performance and HRD.

UNIT II (10 Hours)

Strategic HRD system practices: SHARD fundaments, SHRD initiatives, working
conditions & family welfare, HR Dept. / function. Training PA, Job Enrichment, Career
planning, communication, empowerment Facilitators: Concerns of Management,
Concerns of Trade unions. Concerns of Frontier Officers / Supervisors, concerns of
workers, IR Scenario, Trainability, Outsourcing.

UNIT III (10 Hours)

Alignment of HRD system and responses: Portfolio related strategic responses and
Strategic HRD system. Process related strategic responses and Strategic HRD system,
and Structurerelated strategic responses and Strategic HRD system.
UNIT IV (10 Hours)
Strategic responses of Indians most valuable companies: Profiles of study organization,
strategic responses of study organizations. Strategic HRD system in study
organizations, relationship between practices and facilitator, alignment between
responses and Strategic HRD systems, blocksof alignment and their solutions.

Suggested Readings:
1. Strategic Human Resource Development - Srinivas R Kaudula, PHI, 2001.
2. Strategic Human Resource Development - Rothevell & Kazauas, PHI, 1989.
3. Managing Human Resource - Wagen F Cascio, TMH, 6th ed. 2003.
4. Strategic Management, Thomson & Strickland, Tata McGraw Hill, 2003.

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Ability to understand link between human resource planning and strategy, job
analysis and job design, equipment and selection, performance appraisal and
performance- related pay.
CO2 Able to Analyse problems and develop managerial solutions to employment
relationsproblems at both national and workplace level.

CO3 Able to demonstrate the application of problem solving and evaluation skills in HRM
through
exercises and case study work
CO4 Able to apply critical thinking skills in analysing theoretical and applied
perspectives
of strategic HRM
CO5 Able to communicate knowledge of SHRM and employment relations in
both writtenand verbal formats reactive to both audience and purpose
CO6 Able to investigate and communicate the professional values of HRM
including theethical problems inherent in HRM, including managers and
consultants

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA 423: PERFORMANCE MANAGEMENT AND COMPENSATION
MANAGEMENT
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Course Objectives:

To
u
n
de
r
s
t
an
d
i
ng
o
ft
h
er
o
l
eo
fp
e
r
f
o
r
ma
nc
e
m
an
a
g
e
me
n
t
i
ns
u
pp
o
r
t
i
n
gt
he
strategicobjectives of the organisation

T o exam i
ne an d desig n of perform ance ma nagem e ntsystems tha ta
im to
transformorganisational performance outcomes

T o i
den t
ifi
es the kno w ledg ea nd sk i
ll
sn eeded f
o re f
fec t
iv
e per
fo rm a
nce rev
i
ew
processesthat are fair, ethical and improve people performance in modern
organisations.

Itw il
leq ui
p l
ea rners w it
h th en eces sa
ry ski
llsand a crit
ical
und erstandi
ng
of theperformance review process
Hours:
40Unit I (10 Hours): Introduction to Performance Management: Meaning, need, features,
Performance Benchmarking. Component of performance management, performance
management Vs performance appraisal, Competence and Competency Analysis, Job
Competency Assessment,Measuring performance: Balance Scorecard, Economic Value
Added, Performance Review, Performance management documentation, Evaluating
Performance Management System, Implementing Performance Management System.
Unit II (10 Hours): Introduction to Appraisal System: Concept, Features, Objectives,
Importance and Barrier. Appraisal System, Methods of Appraisal: Designing of various
traditional methods performance appraisal form.
Unit III (10 Hours): Compensation: Meaning and component of compensation, Base and
Supplementary Compensation. Compensation Management: Meaning, Objectives,
Principles, Basic elements of a compensation management. Compensation Policies:
Types of compensation policies, General compensation policy, Pay Structure policy.
Components of Compensation:CTC and CIH (Cash in Hand), Study of hypothetical
compensation structure. Base Wage, Time Wage System, Piece wage system, DA and
Fringe Benefit
UNIT IV (10 Hours): Designing of hypothetical Offer Letter with compensation structure,
Payroll Accounting System, Need of Payroll Accounting, Complexity of payroll
accounting, Scope of payroll accounting. Contemporary issues in compensation
management: Salary Increase, Attritionrates, Impact of high labour cost.
Suggested Readings:
1. Performance Management- Dixit Varsha, Vrinda Publication
2. Performance Management- Herman Aguinis, Pearson Education
3. Performance Management- Cardy Robert L., PHI
4. 360 degree feedback & Performance Management- TV Rao, Excel Books
5. Performance Management System- Sahu R.K., Excel Books
6. Strategies for Performance Management- Srivastava K. Dinesh, Excel Books
7. Performance Management and Appraisal Systems- Rao, T.V., Sage Publication
8. Performance Management- Michael Armstrong & Baron Angela, Jaico Publishing

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Ability to demonstrate the communication skills required when managing
achievement
and underachievement.
CO2 Systematically decide and communicate strategic performance aims,
objectives,priorities and targets

CO3 Able to Plan effective performance management policies and practices to

improveorganisational and employee performance
CO4 Able to devise and sustain arguments for using appropriate performance
management
techniques, rewards and sanctions to improve performance
CO5 Able to Critically evaluate the effectiveness of performance management
CO6 Ability to identify and apply the knowledge of subject practically in real life
situations

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA424: HR ANALYTICS

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HOURS:40
UNIT I(10 Hrs): Workforce Analytics – Overview: Workforce Analytics: definition,
evolution, function of Workforce analytics, Use of Workforce / People / HR metrics to
measure results in HR
- Pr
o c ess vs O utcom e, Effi
ciency vs E ffe
ctiveness, Lead vs Lag , chal
le
ng es in
measuring human capital, HR Business Framework, Concept of Balanced Score Card,
Identifying key workforce questions, Strategic Case for Workforce Analytics, Data
Sources, Power of combining datasources, Good, Important & Key Metrics.

UNIT II(10 Hrs): Recruitment Metrics: Fill-up ratio, Time to hire, Cost per hire, Early
turnover, Termination during probation, Channel efficiency mix in terms of Direct hires,
Employee referralhires, Agency hires & Lateral hires, Offer reject and renege, Fulfilment
ratio, Quality of hire, Recruitment to HR cost. Diversity Metrics: Workforce diversity index,
Gender mix, Differently abled index, Implementation challenges.

UNIT III(10 Hrs): Talent Metrics: Retention index, Voluntary and involuntary turnover,
Turnover by department, grades, performance, and service tenure, Internal hired index.
Learning & Development Metrics: Training need identification, Make or Buy Model,
Trainingeffectiveness evaluation, Percentage of employee trained, Internally and
externally trained, Training hours and cost per employee, ROI calculation. Internal
Mobility Metrics: Career Progression Indices - Promotion index, Rotation index, Career
path index, Level wise successionreadiness index. People Deployment Metrics:
Employees per manager, Employee service profiling, Workforce age profiling, Workforce
service profiling, Churn index, Separation clearance time.

UNIT IV(Hrs): HR Cost Metrics: Revenue per employee, Operating cost per employee,
PBT per employee, HR cost per employee, HR to operating cost, Compensation to HR
cost, HR budget variance, HR ROI. HR KPI Dashboard: Calculating HR KPI, Scorecard
based on recruitment, training and development, Calculating HR KPI, Scorecard based
on employee retention, and turnover. HR Predictive Analytics: Regional and country level
differences in turnover data, Predicting individual and team turnovers, Turnover costs
for business implications, Selection decisions from previous performance data,
Predictive modelling of individual and team performance, Identifying flight-risk
candidates, Report generation.
Suggested Text Books:

1. The Practical Guide to HR Analytics: Using Data to Inform, Transform, and

EmpowerHR Decisions, Shonna D. Waters, Valerie N. Streets, Lindsay
Mcfarlane, Rachael Johnson-Murray
2. HR Analytics: Understanding Theories and Applications , Dipak Kumar Bhattacharyya
3. Doing HR Analytics - A Practitioner's Handbook With R Examples Lyndon

SundmarkCourse Outcomes: On successful completion of the course the learner will

be able to

COURSE OUTCOMES DESCRIPTION

CO1 ENUMERATE the use of Workforce Analytics.
CO2 UNDERSTAND the process of creating and using HR analytics
CO3 USE dashboards, pivot tables for data driven decision making in HR.
CO4 ILLUSTRATE the use of various tools and frameworks for predictive analytics.
CO5 DERIVE a variety of metrics and quantify key outcomes in multiple areas of HR.
CO6 BUILD value for HR departments by showing clear links between HR and
Businessoutcomes.
IT SPECIALIZATION
 MBA 336: BUSINESS INTELLIGENCE USING DATA MINING
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Course Objectives:

 Approach business problems data-analytically by identifying opportunities

to derivebusiness value from data.
 Know the basics of data mining techniques and how they can be applied
to extractrelevant business intelligence
 To analyse data, choose relevant models and algorithms for respective applications.
 To study spatial and web data mining.
To develop research interest towards advances in data mining.
Hours: 40

UNIT I(10 Hours): Data Mining Functionalities, Classification of Data Mining systems,
Major issues in Data Mining. Data Pre-processing: Needs, Pre-processing the Data, Data
Cleaning, Data Integration and Transformation, Data Reduction, Discretization and
Concept Hierarchy Generation. Introduction to data warehousing: Data Warehouse and
OLAP Technology for Data Mining, Data Warehouse, Design of data using
Multidimensional Data Models, Data Warehouse Architecture, From Data Warehousing
to Data Mining. Data Mining Primitives.

UNIT II (10 Hours): Definition, History, Business and Technical Drivers, Decision Makers
and Decision Making Process, Role of Decision Support Tools. Components of BI
solutions: BI Solutions with Backend Data Warehouse Solutions, Different Types and
Uses of BI-Statistical Analysis, OLAP, Association Rule Mining, Correlation analysis,
Classification and prediction, Cluster Analysis, Text Mining for Unstructured Data.

UNIT III (10 Hours): BI from Organizational and Business Perspective, Understanding
Business Process, Process Reengineering, Customization, BI Testing, Deployment. BI
Development Process: Agile process, Different Stages of BI Development Process.
UNIT IV (10 Hours): Emerging Technology, BI Search and Text Analytics, Advanced
Visualization, Rich Report lets. BI Package: Pentaho Business Analytics , Data
integration, Analysis, Services, Reporting, Data Mining, Dash Board, Work Flow, ETL.

Suggested Readings:

1. Successful Business Intelligence, Indi Howson, McGraw-Hill, 2nd Edition, 2007.

2. Data Mining -Concepts and Techniques, Han, Kamber, Harcourt India, 2006.
3. Business Intelligence for Dummies, Swain Scheps, John Willy & Sons, 1st Edition, 2008.
4. Business Intelligence, Ramesh Sharda, Prentice Hall,1st Edition, 2007.

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Ability to examine the types of the data to be mined and present a general
classification of tasks and primitives to integrate a data mining system
CO2 Ability to discover interesting patterns from large amounts of data to
analyse andextract patterns to solve problems, make predictions of
outcomes.
CO3 Able to apply and analyse data mining for Business Intelligence Application.
CO4 Ability to compare and evaluate different data mining techniques like
classification,prediction, clustering and association rule mining
CO5 Able to experiences towards research and innovation. integration.
CO6 Ability to identify and apply the knowledge of subject practically in real life
situations

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA337: E-COMMERCE
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Course Objectives:

 To provides an introduction to information systems for business and management.

 To familiarize students with organizational and managerial foundations of systems.
 To understand the technical foundation for understanding information systems.

Hours: 40

UNIT I (10 Hours): Introduction: What is E-Commerce, Forces behind E-Commerce

Industry Framework, Brief history of E-Commerce, Inter Organizational E-Commerce Intra
OrganizationalE-Commerce, and Consumer to Business Electronic Commerce.
Network Infrastructure for E-Commerce, Market forces behind I Way, Component of I way
Access Equipment, Global Information Distribution Network, Broad band
Telecommunication.

UNIT II (10 Hours): Mobile Commerce: Introduction to Mobile Commerce, Mobile

Computing Application, Wireless Application Protocols, WAP Technology, Mobile
Information Devices, Web Security.
Introduction to Web security, Firewalls & Transaction Security, Client Server Network,
EmergingClient Server Security Threats, firewalls & Network Security.
UNIT III (10 Hours): Encryption: World Wide Web & Security, Encryption,
Transactionsecurity, Secret Key Encryption, Public Key Encryption, Virtual Private
Network (VPM), ImplementationManagement Issues. Electronic Payments: Overview of
Electronics payments, Digital Token based Electronics payment System, Smart Cards,
Credit Card I Debit Card based EPS, Emerging financial Instruments, Home Banking,
Online Banking.
UNIT IV (10 Hours): Net Commerce: EDA, EDI Application in Business, Legal
requirement inE-Commerce, Introduction to supply Chain Management, CRM, issues in
Customer RelationshipManagement.
Suggested Readings:
1. E-Commerce, Greenstein and Feinman, TMH
2. Frontiers of Electronic Commerce, Ravi Kalakota, Andrew Whinston, Addision Wesley
3. The E-Business Revolution, Denieal Amor, Addision Wesley
4. E-Commerce, Diwan, Sharma, Excel
5. E-Commerce: The Cutting Edge of Business, Bajaj & Nag, TMH

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Ability to understand the basic concepts and technologies used in the field of
management information systems.
CO2 Ability to discover Knowledge of the different types of management
informationsystems
CO3 Able to understand the processes of developing and implementing information
systems
CO4 Ability to aware of the ethical, social, and security issues of information
systems
CO5 Able to experiences towards research and innovation. integration.
CO6 Ability to identify and apply the knowledge of subject practically in real life
situations

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA437: IT PROJECT MANAGEMENT

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Course Objectives:

 To make them understand the concepts of Project Management for planning to

executionof projects.
 To make them understand the feasibility analysis in Project Management and
networkanalysis tools for cost and time estimation.
 To enable them to comprehend the fundamentals of Contract Administration,
Costing andBudgeting.
 Make them capable to analyse, apply and appreciate contemporary project
managementtools and methodologies in Indian context.

Hours: 40

UNIT I (10 Hours): Fundamentals of IT Project Management, Need Identification, Vision

and Scope document, Project Management Cycle, PM Objectives, Management
Spectrum, Project Planning, Planning Objectives, Project Plan, Types of project plan,
Structure of a Project Management Plan, IT project estimation. Project Organization:
Project Elements, Work Breakdown Structure (WBS), Types of WBS, Functions, Activities
and Tasks, Project Life Cycleand Product Life Cycle, Ways to Organize Personnel.
UNIT II (15 Hours): Project schedule, Scheduling Objectives, Building the project
schedule, Scheduling terminology and techniques, Network Diagrams: PERT, CPM, Bar
Charts: MilestoneCharts, Gantt Charts. Project Monitoring and Control: Dimensions of
Project Monitoring & Control, Earned Value Analysis, Earned Value Indicators: Budgeted
Cost for Work Scheduled (BCWS), Cost Variance (CV), Schedule Variance (SV), Cost
Performance Index (CPI), Schedule Performance Index (SPI), Interpretation of Earned
Value Indicators, Error Tracking,
Software Reviews, Types of Review: Inspections, Deskchecks, Walkthroughs, Code
Reviews,Pair Programming
UNIT III (10 Hours): Concept of Software Quality, Software Quality Attributes,
SoftwareQuality Metrics and Indicators, SEICMM, SQA Activities, Formal SQA
Approaches: Proof ofcorrectness, Statistical quality assurance, Clean room process.
Testing: Testing Objectives, Testing Principles, Test Plans, Test Cases, Types of
Testing, Levels of Testing, Test Strategies,Program Correctness, Program Verification
& validation, Testing. Automation & Testing Tools. UNIT IV (10 Hours): Software
Configuration Management: Software Configuration Items andtasks, Baselines, Plan for
Change, Change Control, Change Requests Management, Version Control. Risk
Management: Risks and risk types, Risk Breakdown Structure (RBS), Risk Management
Process: Risk identification, Risk analysis, Risk planning, Risk monitoring, CostBenefit
Analysis, Project Management Tools: CASE Tools, Planning and Scheduling Tools.
Suggested Readings:
1. Software Project Management, M. Cotterell, Tata McGraw-Hill Publication
2. Software Project Management, Royce, Pearson Education
3. Software Project Management, Kieron Conway, Dreamtech Press
4. Software Project Management, S. A. Kelkar, PHI Publication

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Ability to Understand project characteristics and various stages of a project.
CO2 Ability to Understand the conceptual clarity about project organization and
feasibility
analyses Market, Technical, Financial and Economic.
CO3 Ability to analyze the learning and understand techniques for Project
planning,scheduling and Execution Control
CO4 Ability to apply the risk management plan and analyse the role of stakeholders.
CO5 Able to understand the contract management, Project Procurement,
Service levelAgreements and productivity
CO6 Able to understand the How Subcontract Administration and Control are
practiced in
the Industry

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA438: DATA COMMUNICATION AND NETWORKING SECURITY
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Course Objectives:

 To understand the basic concepts of data communication, layered model,

protocols andinter- working between computer networks and switching
components in telecommunication systems.
 Discuss the nature, uses and implications of internet technology.
 To understand the functioning of Frame Relay, ATM.
 An overview of security issues related to data communication in networks.

Hours:
40 Unit I(10 Hrs): Introduction – Data Communication, Networks, Internet, Intranet,
Protocols, OSI & TCP/IP Models. Transmission Media, Switching, Connecting Devices,
Backbone networks, Concept of VLAN Network Layer Logical addressing IPv4
Addressee & classless address, NAT Addressing.

Unit II(10 Hrs): Data Link Control & Protocol, Multiple Access, Channelization, Wired
LAN, Ethernet, Ethernet frame, Addressing, Wireless LAN, Bluetooth, Cellular telephony,

Unit III(10 Hrs): Network layer protocol – internetworking, IPv4 protocol, IPv6 Protocol,
Routing Protocols, Transport Layer – Process to process delivery, UDP, TCP Congestion
Control,Application Layer – DNS, Remote Logging (Telnet), SMTP, FTP, WWW, HTTP.

Unit IV(10 Hrs): Introduction to system and network security, Cryptography, Network
Security, Security at Application Layer, Security at Transport Layer, Security at Network
Layer (IPSec) Firewall and Intrusion Detection
Suggested Readings:
1. Data Communication and Networking, Forouzen, TMH
2. Computer Networks, A.S. Tanenbaum, Pearson Education
3. Data and Computer Communication,W. Stallings, Macmillan Press
4. Computer Networks Anuranjan Misra, Acme Learning
5. Essential of TCP/ IP, G. Shanmugarathinam, Firewall Media

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Able to understand the basics of data communication, networking, internet
and their
importance.
CO2 Ability to analyse the services and features of various protocol layers in data
networks
CO3 Ability to differentiate wired and wireless computer networks
CO4 Able to analyse TCP/IP and their protocols.
CO5 Able to recognize the different internet devices and their functions.
CO6 Able to identify the basic security threats of a network.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA436: BIG DATA ANALYTICS
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Course Objectives:

 Understand the Big Data Platform and its Use cases

 Provide an overview of Apache Hadoop
 Provide HDFS Concepts and Interfacing with HDFS
 Understand Map Reduce Jobs
 Provide hands on Hodoop Eco System
 Apply analytics on Structured, Unstructured Data.
 Exposure to Data Analytics with R.

Hours:
40UNIT I (10 Hrs): Introduction to Big Data Analytics, DBMS Overview, Introduction to R
and RStudio, Basic analysis in R, Intermediate R, Intermediate analysis in R.

UNIT II (10 Hrs): Visualization and Data Exploration, K-means Clustering,

IndependentSampleTests, Basic Association Analysis, Association Rule Speedup, Linear
regression part 1, Linear regression part 2, Logistic regression.

UNIT III (10 Hrs): Naïve Bayes, Decision trees part 1, Decision trees part 2, Introduction
to Hadoop and HDFS, Using R with Hadoop, First R/Hadoop program, Intermediate
R/Hadoop programming

UNIT IV (10 Hrs): Pig, Hive, and HBase, Discussion of rmr2 Project, Support Vector
MachinesPart 1, Support Vector Machines Part 2

Suggested Readings:

1. Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for
Today's Businesses by Michael Minelli , Michele Chambers, Ambiga Dhiraj, by,
Wiley
2. The Culture of Big Data, Mike Barlow, by Oreilly
3. Real time Big Data Analytics; Emerging Architecture, Mike Barlow, by Oreilly
4. Planning for Big Data, Edd Dumbill, by Oreilly
5. Big Data Analytics; Frank J. Ohlhorst, by Wiley
 6. Big Data aow; Edd Dumbill, by Oreilly

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Able to Identify Big Data and its Business Implications.
CO2 Able to List the components of Hadoop and Hadoop Eco-System
CO3 Ability to access and Process Data on Distributed File System
CO4 Able to Develop Big Data Solutions using Hadoop Eco System
CO5 Able to Analyse Infosphere Big Insights Big Data Recommendations.
CO6 Able to apply Machine Learning Techniques using R

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
INTERNATIONAL BUSINESS
SPECIALIZATION
 MBA326: INTERNATIONAL BUSINESS
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Course Objectives:

 To develop analytic tools used to understand how the economy functions.

 To understand short- and long-run economics fluctuations
 To recognize the cause of trade, sources of the gains from trade and the
domestic andinternational distribution of those gains
 Examine instruments and consequences of trade policy measures—including
tariffs andquantitative restrictions
 To understand balance of payments and the trade balance.

Hours: 40

Unit-I (10 Hrs): Introduction to International Business; meaning of International

Management; domestic business versus international business; Reasons for Going
International, International Entry Modes- their Advantages and Disadvantages, process
of internationalization, Strategic decision in International Business; Tariff and non-tariff
Barriers.

Unit-II(10 Hrs): International business Competitive strategies: Porter’s model; Prahalad

and Doz’s strategy model, Foreign Direct investment & Foreign Institutional Investment;
International organisation and control; Organisational structures; Control procedures;
Location of decision- making, Role of Subsidiaries, Organisational Control.

Unit-III (10 Hrs): International Trade: Theories of International Trade- Absolute

Advantage Theory, Comparative Cost Theory, Opportunity Cost Theory, Hecksher-Ohlin
Theory, Vernon’s Theory of International Product Life Cycle. Balance of trade and
balance of payments: Constituents of Capital Account and Current Account, Reasons
and remedies for Adverse Balanceof Payment; Convertibility of Capital Account.

Unit-IV(10 Hrs): International Monetary Fund, Asian Development Bank and World Bank,
Financial Markets and Instruments – Introduction to Export and Import Finance –
Methods of payment in International Trade – Introduction to current EXIM policy.
Bilateral and Multilateral Trade Laws –General Agreement on Trade and Tariffs (GATT),
World Trade Organization – IPR,TRIPS, TRIMS, GATS.
Suggested Readings:
1. International Economics, Salvatore Dominicks (2016). J, Mannur, H. G. (2003)
ohnWiley Sons, Inc.
2. International Business, Paul J, (2012) PHI Learning Pvt Ltd.
3. International Business, Charles W.L. Hill, (2012) McGraw Hill Education.
4. International Economics, Krugman, Paul and Maurice Obstfeld (2012) New
York,Addison Wesley.
5. International Business, Daniels, J., Radebaugh, L., and Sullivan, D., (2017)
PearsonEducation.

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Able to analysis of the economic relationships between countries, covering
both trade
and monetary issues.
CO2 Able to apply a specific framework to illustrate the connection between a
variety ofmodels and approaches.
CO3 Ability to explain the connections between Ricardian, Heckscher-Ohlin and
the specific factors models in trade theory, or between the ‘monetary
approach’ and the‘asset approach’ in exchange rate theory
CO4 Able to explain how international economic theory has been shaped by real
world
events.
CO5 Able to comprehend theory of decision-making under conditions of
scarcity anduncertainty
CO6 Able to analyse choice and demand, production, cost, the firm and market
structure
and market failure;

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA327: EXIM PROCEDURES AND DOCUMENTATION
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Course Objectives:

 To understand importance and procedural & documentation aspects of export-

import ofgoods and services
 To impart knowledge of governments, departments, international institutions
involved inEXIM.
 To teach an Export Manager to develop a systematic methodology to handle exports
 To understand the relevance and importance of various government policy
measures forexport as well as import.

Hours: 40

Unit I (10 Hours): Need of documentation in export, Exim Policy, Infrastructural Support
for India‘s Foreign Trade, Export Promotion Councils, Commodity Boards, Import/ Export
InspectionAgencies.

Unit II (10 Hours): Export Procedure: Setting up Export Company, Export Sales
Contracts, Processing of Export Order, Central Excise, Custom clearance, Role of
clearing and forwarding Agents, Shipment of Export Cargo, Duty draw-backs, Special
Issues: Export by post parcel and by Air.

Unit III (10 Hours): Import Procedure: Replenishment licensing, Import/Export passbook,
Procurement for Exports, Custom Clearance of Imports, Duty Exemption Schemes.
Commercial and regulatory Documents: Performa Invoice, Commercial Invoices,
Packing List, Inspection Certificate, Certificate of Origin, Shipping Bills, AR4 Form,
Mate's Receipt, GR Form, Marine Insurance Policy, Bill of Exchange, Bank Realization
Certificate, Bill of lading, Airway Bill, BSPCertificate /Special Consular Invoice.
Unit IV (10 Hours): EXIM Bank and Commercial Banks, Export Credit and Foreign
ExchangeCovers, ECGC,Trading House: Export/Trading/ Star trading/Superstar trading
houses, EOU/FTZ
/EPZ/SEZ units: Policy

Suggested Readings:
1. Export Policy Procedures and Documentation -M. I. Mahajan, Snow White Publications,
2. Export What Where How, Paras Ram, Anupam Publishers
3. EXIM policy 2009-14, Ministry of Commerce, Government of India
4. International Business: text and cases, Francis Cherunilam, PHI
5. International Payments, Edward G. Hinkelman, World trade Press
6. Handbook of Import–Export Procedures, Ministry of Commerce, Government of India

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Able to understand and create the documents required for completing export
and
import transactions.
CO2 Able to understand the procedure for export and import clearance
CO3 Able to understand the role of key government organizations like Customs
and Excise,RBI, etc. in facilitating export transactions
CO4 Able to examine the foreign trade policy framework to best utilize the
opportunities
available to organizations
CO5 Able to impart knowledge of governments, departments, international
institutionsinvolved in EXIM.
CO6 Ability to identify and apply the knowledge of subject practically in real life
situations

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 M
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:

 To assess global competitive opportunities available in the global markets.

 To assess global opportunities by analysing customers, competitors, collaborators, context, and strengths and
weaknesses of a company from a global perspective.
 To develop effective strategies and skills to achieve organizational objectives.
 To develop an insight to by using various analytical models and approaches.
 To develop an understanding of the functional challenges faced by global organizations
Hours: 40
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I. An overview – Macroeconomic and Business Strategy Perspective

II. Framework for assessing competitiveness various approaches

III. International and national competitiveness studies

IV. Government Policies and Competitiveness

V. Role of quality and productivity in achieving world class competitiveness

U
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10 H rs): Dev
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ive ness
I. Strategic Management of Science, Technology and Innovation Policy

II. Human capital and competitiveness,

III. Role of Information systems in building competitiveness

IV. Role of Quality and Productivity in Achieving World Class Competitiveness

V. Role of Government Policy –Attaining Competitiveness through Integrated Process Management

VI. Industrial Clusters and Business Developing

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I. Status and Cause of lack of Competitiveness

II. Strategic Options for Building Competitiveness

III. Strategic management of technology and Innovations

IV. Status cause of un-competitiveness

U
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: StrategicA l
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I. Joint Ventures and other forms of strategic Alliance – Benefits and Scope of Strategic Alliance

II. Forms of Management / Ownership

III. Types of Alliance – Steps in Strategic Alliance – Limitations and Pitfalls of Strategic Alliance.

IV. Value creation through alliances,

V. Management of Strategic alliances, Strategic alliances in Indian context

Suggested Readings:
Text Books:
1. The strategic Alliances Field book by Booth, Gavin Navin, Publishers Routledge
2. The Strategic Alliance Handbook – A Practitioners Guide to Business to Business Collaborations

3. Strategic Management – Concept and Cases: Competitiveness and Globalization

obal Competitive Strategy

MBA426: INTERNATIONAL FINANCIAL MANAGEMENT

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Course Objectives:
 To focuses on the theoretical and practical knowledge required for the
management offinancial and investment functions of multinational
corporations.
 To discover how the international capital markets, foreign exchange markets
 To learn about derivatives market can be used to manage transaction and
operating risksfacing the multinational firm.
 To learn through hands-on case studies and empirical evidence how to
managemultinational companies' investment and financing activities.
 To understand relevance of country risk and international corporate
governance incross-border investments will also be examined.
 To manage of opportunities and risk relating to international investments,
exchange ratefluctuations, international financial markets and government
policy changes.
Hours: 40

Unit I (10 Hours): Environment of international Finance Importance of international

finance; The determination of exchange rates and Balance of payments; The
international monetary system; International financial markets and instruments.

Unit II (10 Hours): The Foreign Exchange Markets The foreign exchange market; The
foreign exchange market in India; Purchasing power parity theory; Interest rate parity
theory; currency forecasting.

Unit III (10 Hours): Currency Derivatives Forwards; Currency options; Currency
futures;Specialfinancial vehicles; Interest rate and currency swap.

Unit IV (10 Hours): Foreign Exchange Risk and management Foreign exchange risk
andexposure management; measuring and managing transaction and translation
exposure; Measuring and managing economic exposure; Management of interest
rate exposure. Global
Financial management International Portfolio investment; Financing of
international trade;International working capital management; International project
appraisal.

Suggested Readings:
1. Eitman, David K., Stonehill, Arthur, Moffet, Michael H., Multinational
BusinessFinance, Pearson Education, 2007
2. Madura, Jeff, International Corporate Finance, Cengage (Thomson) Learning, 2007
3. Levi, Maurice, D., International Finance (2nd Ed), McGraw Hill, 1990
4. Shapiro, Alan, C., Multinational Financial Management, 8th ed. Wiley
5. Apte, P.G., International Financial Management, Tata McGraw Hill, 2006

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Able to understand international capital and foreign exchange market
CO2 Able to identify and appraise investment opportunities in the international
environment
CO3 Able to Identify risk relating to exchange rate fluctuations and develop
strategies to
deal with them.
CO4 Able to Identify and evaluate foreign direct investment and international
acquisitionopportunities.
CO5 Able to develop strategies to deal with other types of country risks associated
with
foreign operations.
CO6 Ability to express well considered opinion on issues relating to international
financialmanagement

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA427: GLOBAL BUSINESS ENVIRONMENT
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Course Objectives:

 To give students understanding about the various constituents of global

businessenvironment.
 To study the benefits and cost of globalization.
 To study economics of regional trading blocs and multilateralism.
 To study the various exchange rate regimes and their respective
advantages anddisadvantages.

Hours: 40
Hrs Unit I (10 Hrs): MNEs and International Business environment Nature of business
environment; components of international business environment; MNEs and
internationalization; environmental scanning for international business; forces of
globalization and modes of entry.

Unit II (10 Hrs): International Economic Environment The components and

characteristics of international economic environment; the transnational economy;
trading environment of international business; FDI and their Impact on the Economy

Unit III (10 Hrs): The Political and legal environment: The regulatory and legal
environment of business; basic principles of international law for business; areas of legal
environment of particularconcern to MNEs

Unit IV (10 Hrs): Cross-cultural environment of Business Analysis; country risk analysis;
the cultural environment of international business; cross cultural challenges and
complications;cultureshock and international business

Ethical Issues in international Business The Ethical and social responsibility of

international business; bribery and corruption; competitive strategy and international
business environment; anoverview of India’s business environment

Suggested Readings:
1. The international Business Environment Prentice Hall of India, Anant, K. Sundaram
and J.Stewart Black, New Delhi 1996
2. International Business: Environments and Operations, Daneils, John D. and
Lee H.Radebaugh, Pearson Education, 11th edition, New Delhi, 2007
3. International Business Environment, Cherunilam, Francis, 3rd edition, Himalya
Publishing,2007
4. International Management, Hudgell and Luthans McGraw-Hill
5. The Global Business Environment, Monir H. Tayeb, New Delhi, Sage Publications

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Able to understanding about the various constituents of global business
environment.
CO2 Able to understand various exchange rate regimes and their respective
advantages anddisadvantages.
CO3 Able to explain the concept of the various constituents of environment and
their impact
on businesses.
CO4 Able to understand investment theories, exchange rate theories and regional
tradingbloc theories and their impact on economic welfare.
CO5 Able to analyse the principle and he different exchange rate regimes’ impact on
businesses.
CO6 Ability tointegrate the concept and opening economies of developing
countries likeIndia through RTB and multilateral route (WTO).

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA428: INTERNATIONAL LOGISTICS
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Course Objectives:
 To understand Marketing logistics concept, objective, scope and its elements.
 To understand Interface between international marketing and logistics &
supply chainmanagement.
 Role of transport in logistics.
 Concept of customer service.
Hours: 40

UNIT I (10 Hours): Introduction Objectives, Key tasks of logistics, Role of Government in
controlling international trade and its impact on Logistics, Different type of Ships,
Shipping Routes, Operating Ships-Linear and Tramp, Organization of Shipping Company

UNIT II (10 Hours): Volume and value of World Trade, World Tonnage, Flags of
Convenience,Conference System, Chartering, Principles of Freight Rates, Linear Freight
Structure, TrampFreight Structure, Shipping Agents, Freight Brokers, Freight Forwarders
Stevedores

UNIT III (10 Hours): Ports in India, Ports InfrastructureDevelopment, Shipping

Association, Shipment of Govt. Controlled Cargo, Concept of Containerization,
Classification of Constraints in Containerization, I.C.D‘s

UNIT IV (10 Hours): Concept of Air Transport, Air Cargo, Tariff Structure, I.A.T.A. Air
freight insurance, International air freight tariffs, AWB (Air Waybill), Main airports ofthe
world, International Contracts, Terms of Payment, Incoterms.
Suggested Readings:
1. International Logistics, Pierre David, Biztantra
 2. Logistic Management, Donald & David, Tata McGraw Hill
3. Strategic Logistic Management, Lambert, D et al, Tata McGraw Hill

COURSE OUTCOMES : After completion of this course, the student will be able to

COURSE OUTCOMES DESCRIPTION

CO1 Able to understand marketing logistics concept, objective, scope and its
elements.
CO2 Able to understand Interface between international marketing and logistics &
supplychain management..
CO3 Able to demonstrate an understanding of the role of logistics
management ininternational supply chains.
CO4 Able to Identify the activities, which go to make up the 'links' in an international
supplychain.
CO5 Able to evaluate the relative merits of using each of the most commonly used
transport
modes and judge which is most appropriate in different circumstances
CO6 Ability todescribe multi-modal logistics and demonstrate an understanding of
when itis appropriate.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 HOSPITALITY
SPECIALIZATION
 MBA 331: INTRODUCTION TO TOURISM INDUSTRY
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Course Objectives:

 To outlining the multi-faceted nature of tourism and the need for an integrated
approachto its study and management
 To developing a conceptual basis for the study and management of tourism
 To examining key issues and their inter-relationships by reference to selected examples
 To fostering critical and creative thinking about theory and practice in tourism
 To encouraging students to adopt a structured, enquiring approach to the
study oftourism.

Hours: 40

UNIT I (10 Hrs): Tourism; Tour; Tourist; Visitor; Excursionist; Domestic; International;
Inbound; Outbound; Destination. Growth of Tourism / Evolution /History of Tourism &
Present status of tourism in India.

UNIT II (10 Hrs): Constituents of Tourism Industry, Primary Constituents, Secondary

Constituents, The 4 A’s of Tourism – Attraction, Accessibility, Accommodation,
Amenities, Career Opportunities for tourism professionals
Infrastructure of Tourism: Role of Transport in Tourism, Modes of Transport: Road, Rail,
Air, Sea. Types of Accommodation – Main & Supplementary

UNIT III (10 Hrs): Types of Tourism: Types of Tourism: - Various Motivators Holiday,
Social & Cultural, MICE Religious, VFR (Visiting Friends and Relatives), Sports, Political,
Health, Senior Citizen, Sustainable Tourism, Alternative Tourism: Eco Tourism, Agro
Rural Tourism
UNIT IV (10 Hrs): The Impact of Tourism: Economic Impact – Employment generation,
Foreign Exchange Earnings, multiplier effect, Leakage, Infrastructure development.
Social, Cultural & Political Impact – Standard of living, passport to peace, International
understanding, Social Integration, Regional Growth, National Integration. Environmental
Impact – Tourism pollution & control, wild life & bird sanctuaries & their protection for
tourist industry.
Suggested Readings:
1. Tourism: Principles, Practices and Pilosophies, Goeldner, C.R and Brent Ritchie,
J.R.(2003).(9 th ed). Hoboken, NJ: John Wiley and Sons, Inc
2. Tourism Development: Principles, Processes and Policies , Gartmer, W.C.
(1996).Hoboken, NJ: John Wiley & Sons, Inc.
3. An Introduction to Tourism, Lickorish, L.J. and Jenkins, C.L. (1997)..
Butterworth-Heinemann.
4. Dynamics of Tourism, Kaul: (New Delhi, Sterling)
5. The Tourism system an Introductory Text, Mill and Morrison – (1992) Prentice Hall
6. Tourism, Principles and practices, Cooper, Fletcher, (1993) Pitman
7. Tourism, Past, Present and Future, Burkart and Medlik (1981) Heinemenn, ELBS
8. Dynamices of Tourism P.S. Gill, (4 Vols) Anmol Publication
9. Tourism Evolution Scope Nature & Organization, P.C. Sinha, Anmol Publication

Course Outcomes:

COURSE OUTCOMES DESCRIPTION

CO1 Able to recognize the complexity of tourism both as an industry and a field of
study
CO2 Able to identify and describe the roles of public, private, and third sector
entities
involved in the global and national tourism industry.
CO3 Think systematically, critically, and creatively about selected tourism
concepts,including the ethics of tourism management
CO4 Consider tourism models, cases, and examples in an analytical manner
CO5 Locate, record, organise, and analyse relevant tourism information from a
variety of
library- and web-based sources
CO6 Research, plan, and produce written work that meets academic standards

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA 332: HOSPITALITY AND TOURISM PLANNING
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Course Objectives:

 The course will expose students to the Tourism policy of India, and those
of a fewfamous Indian states.

Hours: 40

UNIT I (10 Hrs): Understanding tourism markets & travellers experience; Tourism
service marketing mix; New perspectives on tourism marketing; Destination branding-
tools & techniques; Tourist buying behaviour, travel purchase; Travel agents & tour
operators; Tourism Marketing Research and Information Forecasting.

UNIT II (10 Hrs): Strategic Marketing of tourism Services in competitive market;

Developing tourism service concepts: core & supplementary elements; Ensuring
accessibility of tourism products through physical and electronic channels; Tourism
pricing and revenue management; Educating and engaging customers and promoting
the value preposition.

UNIT III (10 Hrs): Designing and managing the tourism service customer interface:
Service process, Service Encounter and Service Blue Print; Balancing Demand and
capacity; Tourism Service Recovery and customer feedback; Crafting the Tourism
service environment; Managing People for Tourism Service Advantage.

UNIT IV (10 Hrs): Identifying, acquiring & Managing Relationships in tourism sector;
Service Leadership; Tourism in Global Perspective, Principal Driving Force in Global
Marketing of Tourism services; Contemporary trends in tourism marketing, Role of India
TourismdevelopmentCorporation; Overseas promotion-Incredible India, IBEF.
Suggested Readings:

1. Tourism Marketing, Choudhary - (Oxford Higher Education) 2015

2. Markeing for Hospitality & Tourism, Kumar Prasanna - (Mc Graw Hill) 2015

Course outcomes:

 Expose the students how to formulate the tourism policy.

 Discuss the different phases of Indian tourism policy making journey.
 Provide Knowledge of making plans and steps of planning for tourism development.
 To make the students understand the nature of international tourism agreements.
 To critical examine the role and need of public, private partnership in tourism sector.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA431: TRAVEL AGENCY AND TOUR OPERATORS
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Course objective: The course aims at imparting basic knowledge about travel industry to
students with theskills to deal with travel agencies and travel operations.

Hours: 40

UNIT I (10 Hrs): The Tourism Organizations: Objectives, Role & function of: Government
Organizations: DOT, ITDC, MTDC, ASI, TFCI. Domestic Organizations: TAAI, FHRAI, IATO.
International Organizations: WTO, IATA, PATA. NGO: Role of NGO in making responsible
tourists.

UNIT II (10 Hrs): The Travel Agency: Meaning & Definition of Travel Agent. Types of
Travel Agent: Retail & Wholesale. Functions of Travel Agent. Provisions of Travel
Information, Ticketing, Itinerary Preparation, Planning & Costing, Settling of Accounts,
Liaisons with serviceproviders, Role of Travel Agent in promotion of Tourism.

UNIT III (10 Hrs): The Tour Operator: Meaning & Definition, Types of Tour operator:
Inbound, Outbound & Domestic, Tour Packaging – definition, components of a tour
package. Types of Package Tour: Independent Tour, Inclusive Tour, Escorted Tour,
Business Tour,Guides& escorts – Their role and function Qualities required to be a guide
or escort.

UNIT IV (10 Hrs): Travel Formalities & Regulations, Passport – Definition, issuing
authority, Types of Passport, Requirements for passport. Visa – Definition, issuing
authority, Types of visa Requirements for visa. Health Regulation – Vaccination, Health
Insurance. Economic Regulation
– Foreign Exchange
Itinerary Planning: Definition, Steps to plan a Tour, Route map, Transport booking,
Accommodation reservations, Food facilities, Local guide / escort, Climate / seasonality,
Shopping& cultural show, Costing
Assignments
1. Preparation of Itinerary – 2 days, 7 days for well known tourist destinations.
2. Preparation of passport, visa, requirements
3. Field visit to a Travel Agency, Airport etc.

Suggested Readings:
1. Introduction to Travel & Tourism-Michael M. Cottman Van Nostrand Reinhold
NewYork, 1989
 2. Travel Agency & Tour Operation Concepts & Principles-Jagmohan Negi -
KanishkaPublishes, Distributors, New Delhi, 1997
3. International Tourism – Fundamentals & Practices -A. K. Bhatia –Sterling
PublishersPrivate Limited, 1996
4. A Textbook of Indian Tourism -B. K. Goswami & G. Raveendran -Har –
AnandPublications Pvt. Ltd.
5. Dynamics of Modern Tourism -Ratandeep Singh -Kanishka Publishes,
Distributors, NewDelhi, 1998
6. Tourism Development, Principles and Practices -Fletcher & Cooper-ELBS

Course outcomes:

 knowledge and skills on the operations and management of tour and travel
segments oftourism industry including trends and contemporary issues in the
travel industry.
 knowledge about the various factors influencing the tour operator industry
includingsetting up of travel agencies and legal aspects in travel and tour
operations.
 knowledge and skills of tour operator’s products which includes travel,
transfer andaccommodation planning.
 knowledge about the various active organisations involved in the active
development ofthe travel and tour operations across the globe.
 Equip then with skills of how to manage tour and travel related procedures and
activitiesenabling them to become effective managers.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA432: HOSPITALITY INFORMATION SYSTEM
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Course Objectives:

 Help to prepare students to meet the challenges associated with Hospitality

InformationSystems with in the Hospitality Industry.
 Gain an insight into workings of computer systems used in the hospitality industry
 Identify the use and knowledge in the significance of information
technology to anenterprise.
 Introduce and apply training on Point of Sale Systems.

Hours: 40

UNIT I (10 Hours): Understanding Information Systems, Computer Hardware for

Hospitality, Computer Software for Hospitality: Word processing programs, Spread-
sheet application programs, Database Programs, General-Purpose application programs,
Business Software for Hospitality Organizations.

UNIT II (10 Hours): Computer networks for Hospitality: Introduction, Networking Data
Resources, Computer Networks-Topologies, Network Connections,
Telecommunications Media,Network Operating Systems-Intranets and Extranets.

UNIT III (10 Hours): Hospitality Management and Internet: E-Commerce, E-Information
and Distribution =Systems, E- Business Strategies and Solutions.

UNIT IV (10 Hours): Hospitality Functional Applications-Computer Reservation Systems

(CRS)and Global Distribution Systems (GDS), Property Management Systems & Point-of
Sale Systems,Accounting Control and Production Systems.
Suggested Readings:
1. Hospitality Information Systems and E-commerce- Dana V. Tesone , John Wiley and
2. Sons , 2005 1st Ed.
3. Management Information System - James O‘ Brien, Tata McGraw Hill, 2008,12th Ed.
4. E-Commerce and Information Technology in Hospitality and Tourism- Zong Qing
5. Zhou, Delmar learning – a division of Thomson learning incorporation , 2003 ,1s

Course Outcomes:

 Identify and describe the functions and features performed by a central

reservationsystem and the reservation system of a property management
system.
 Describe and interpret management reports that pertain to reservation systems.

 Identify features and functions of an energy management system, point of sale

system, call accounting system, electronic locking systems, guest operated
devices and relevantinterface systems
 Identify describe and explain the features and functions of the Food and
beverageapplications, and accounting applications
 Identify describe and explain the purpose of information management as it
pertains to theindustry, how systems are selected and what are the requirements
of these.
 Identify environmental, electronic, and operational threats to information
systems andhow to implement systems security.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA433: TOURIST PRODUCT DESIGN & DESTINATIONDEVELOPMENT
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Objective : To help students to understand about tourism planning process, strategy, and
policies and about importance of tourism planning and marking at national level and
understand problems relatingto tourism and its development in India .

Hours:
40 Unit I(10Hrs): Tourism product development: conceptual background. Tourism
product designing, development issues and considerations. Marketing considerations
for sustainability of tourism product- interpretation.
Development of destination. Principles of destination development. Concerns for
destination planning. Stages in destination designing and management.

Unit II (10 Hrs): Cultural tourism product: designing, development, issues and
considerations Religious tourism product: designing, development, issues and
considerations Heritage tourism product: designing, development, issues and
considerations.

Unit III (10 Hrs): Medical and health tourism product: designing, development, issues
and considerations. Special interest tourism product: designing, development, issues
and considerations Cruises as tourism product: designing, development, issues and
considerations.

Unit IV (10 Hrs): Ecology and wildlife tourism product: designing, development, issues
and considerations. Adventure tourism product: designing, development, issues and
considerations. Beaches and islands as tourism product: designing, development,
issues and considerations.
Resorts, types of resorts. Resort as a tourism product: designing, development,
management, issuesand considerations.
Suggested Readings:
1. Tourism Planning: Basic, Concepts and Cases, C.Gunn, Cognizant Publications,2002
2. Destination branding: Creating the Unique Proposition, Nigel Morgan, Annette
Pritchard,Roger Pride, Butterworth and Heinemann.,2001
3. The Tourism Area Life Cycle v. 1: Applications and Modifications’, Richard
W.Butler,Channel View Publications, 2006
4. Tourism SMEs, Service Quality and Destination Competitiveness’ Claire(Edt)
HavenTang, Eleri Ellis(EDT) Jones, CABI Publishing,2005
5. Tourism in Destination Communities, Shalini (EDT) Singh, Dallen J.Timothy,
RossKingston Dowling, CABI Publishing, 2003
 6. The Competitive Destination : a sustainable tourism perspective, Geoffrey Ian
Crouch,JR Brent Ritchie, Horst-Herbert G Kossatz, CABI Publishing,2003
7. Tourism and recreation Development C.B.I. Baud Bovy Munuel and Lawson
(1976)Pub.6
8. In the wake of Tourism special places in Eight countries, The Conservation
Foundation,Bosselman Fred P.1979, Washington D.C.
9. Tourism & Development Bouyden Jahn N. Cambridge University Press, London. 1978
10. A Plan for Managing Tourism in Bahamas Islands Checa K. Co.. Washington D.L. 1969

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
RETAIL SPECIALIZATION
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et
ai
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t
r
y.
Ho
ur
s
:
40

U ni
t-I(10 Hrs):
New dimensions of retail sale, Developing and Sustaining Relationship in Retailing,
Organized Vs Unorganized Retailing, Contemporary Retail Strategies, Changing retail
landscape-Impact of Socio-cultural, Demographic, Economic variables, Trading Area
Analysis, Store Location and Site, Retail Buying Strategies.

Unit-II (
1 0H rs)
:
Retail Aesthetics, Store Atmospherics- moments of truth, physical evidence, Store
Design, Store Fittings, Management of Floor space, Visual Merchandising, Product
Range Management, Consumerism. Ethics in Retailing, Multichannel Retailing, Impact of
Retailing on Human Resource and Career growth in Retailing.

U ni
t-I
II(1 0H rs):
Financial Objectives and Dimensions, GMROI, Strategic Profit Model, Success of Private
LabelsBrands and its role the success of Retail Store.

Unit-IV (10 Hrs): Corporate Social Responsibility, Retail Research and Audit,
Insurance,Consumer Protection Act, Torts Harassment, Health, Safety, Security
Hazards – Material, Equipment’s, Cash, Pilferage, External Threats, Safety Gadget.

T
e
xt and R e f
erenc eB oo ks
1. Retail Management: A Strategic Approach, Barry Berman & Joel R. Evans PHI,
2007,11th Ed.
2. Retailing Marketing, Dravid Gilbert, Prentice Hall - Pearson Education 2007, 2nd Ed.
3. Retail Management, Gibson G. Vedamani, Jaico Publishing House 2004, 9th Ed.
4. Retailing Management, Michael Levy, Barton A. Weitz & Ajay Pandit:, TMH 2008,
2ndEd.
 rd
5. Retailing Management- Swapna Pradhan: TMH 2009, 3 Ed.

Course Outcome:

 Explain and discuss the general concepts of organized and unorganized retailing.
 Understand the typical challenges faced by retailers in India.
 Understand the nuances of buying behaviour of consumers towards retail buying.
 Explain the concepts of segmentation, targeting and positioning in framing
cutting edgemarketing strategies in the retail set-up.
 Understand online and offline retailing.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 M
B
A
3
4
2:
P
RI
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We
ek C
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C
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U
n
i
t
-
1
Pricing Policies Concept and Strategies, Factors influencing Pricing, Mark ups and Mark
downs, PriceAwareness, Price Sensitivity, Cost and Price decisions.

U
n
i
t
-
2
Differential Pricing, Promotional Pricing, Pricing and PLC, Product Line Pricing, Transfer Pricing,
Bundle Pricing, Retail Pricing: A Deep Cut Strategy, an Alternative Strategy, Charm Prices,
TradingStamps

U
n
i
t
-
3
Price Management and Psychology, Vertical Price Management, Bait and Switch Pricing,
Retail PriceManagement: Pricing of Individual Items, Price Management and Cross-Product
Effects, Price Promotions in Retail, The Role of Price Image of stores.

U
n
i
t
-
4
Retail Positioning and Branding, Role of Retail Brands, Store Brands, Positioning and
Proposition of aBrand, Counterfeit or Copy Cat Brands, Corporate Branding, Brand Extension

T
e
xt and R e f
e re nc eB oo ks
1. Pricing - F. Livesey: The Macmillan Press Ltd. (Unit I &II)
2. Price Management - Hermann Simon: Elsevier Science Publisher B.V. (Unit III)
3. Retail Store Management Problems Donald Kirk David, M.B.A.: - A. W. Shaw Company
4. Retail Management: A Strategic Approach Barry Berman & Joel R. Evans: - PHI 2007
5. Retailing Marketing David Gilbert, , Prentice Hall - Pearson Education 2007(Unit IV)
 6. Retailing Management, Michael Levy, Barton A. Weitz& Ajay Pandit -TMH, 2008

Course Outcomes:

 Explain and discuss the general concepts of retail pricing.

 Understand the typical challenges faced by retailers with respect to pricing.
 Understand various strategies of pricing.
 Explain various methods of pricing and branding.
 Understand pricing in online and offline retailing.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA 441: INTERNATIONAL RETAILING
T
e
a
c
h
in
g
S
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e
m
eEx
a
m
i
na
t
i
on
S
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re
s
:
4hr
s
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We
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l
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s
t
-1
2
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t
o
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i
al
s
:1
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As
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nt
-
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M
ar
k
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2
M
a
r
ks
C
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ts
:
4 E
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dS
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s
te
r
Ex
a
m
–7
0m
a
rk
s

Course Objectives:
 To understand various aspects of international retailing and trends.
 To developing skills in the identification, analysis and solution of the
problemsencountered.
 To understand theories and practice of international retailing abroad and its
subsequenteffects in India.

Hours: 40

UNIT I (10 Hrs): International retailing growth prospects, Products and Services
Retailing in International Market, Branding Decisions- International Products and
Services Strategies, International Retail Structure, Motives and Reasons for
Internationalization, Direction of Expansion, Market Entry methods, Typology of
International Expansion
UNIT II (10 Hrs): Shopping at World Class Stores, Cultural Influence on International
Retailers, International Management, Emerging Themes and Niches, Market Selection
and Growth, Stages of Internationalization, Internal Opportunities, Entry Strategies:
Export, Franchising/Licensing, Acquisitions and Mergers, Joint Ventures, Organic
Growth
UNIT III (10 Hrs): International Market Environment: PESTL, Motives for International
Retailing, Marketing Research: Factors, Problems, Process, Marketing Planning for
Differing International and Regional Requirements
UNIT IV (10 Hrs): Competing and Competitive Advantages in Foreign Market, Career in
Foreign Markets, Attitude Scaling Techniques- Multi Attribute model- Multidimensional
Scaling- Conjoint analysis

Suggested Readings:
 1. Globalization of Business- Practice and Theory Abbas J Ali, Jaico Publishing
nd
House,2003, 2 Ed.
2. International Retailing Nicolas Alexander: Blackwell Business Publishers Ltd,
1997, 2ndEd.
3. International Retailing S.L. Gupta & Arun Mittal: Excell Books, 2010, 1st Ed.
4. Principles of Retail Management Rosemary Varley & Mohammed Rafiq:
Macmillan2005, 2nd Ed.
5. Retail Management - A Strategic Approach-Barry Berman & Joel R. Evans: PHI,
2007,11th Ed.
6. Retailing Marketing, David Gilbert: Prentice Hall - Pearson Education 2007, 2nd Ed.
7. Retail Management - Gibson G. Vedamani: Jaico Publishing House 2004, 9th Ed.
8. Retailing Management- Michael Levy, Barton A. Weitz& Ajay Pandit, TMH 2008,
2ndEd.

Course Outcomes:

 Identify the key concepts and issues pertaining to retail environment of firms and
their retail marketing strategies including store composition, location, target
customers, merchandise management, human resource and logistical needs.
 Analyze retail opportunities or problems globally using trading area analysis, site
selection procedures, merchandise management & planning and marketing
researchtechniques.
 Apply adaptations to the marketing mix to meet the needs of retail management.
Design the retail business in various sectors.
 Identify the various back-end aspects of retail business.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA442: MERCHANDISING AND MALL MANAGEMENT
T
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a
c
h
in
g
S
ch
e
m
eEx
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i
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t
i
on
S
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s
:
4hr
s
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/
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l
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ss
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s
t
-1
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Ma
r
k
s
T
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t
o
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s
:1
hr
s
.
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a
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s
As
s
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ss
m
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nt
-
6
M
ar
k
sA
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en
d
an
c
e
–1
2
M
a
r
ks
C
r
e
d
i
ts
:
4 E
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dS
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s
te
r
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a
m
–7
0m
a
rk
s

Course Objective:
 Detailed outline of Malls and its design and retail components.
 Special emphasis is given to the practical aspects.
 To impart skills necessary for taking up positions in Mall administration.
Hours: 40
UNIT I (10 Hrs): Merchandise Assortments, Role and Responsibilities of Merchandiser,
Forecasting Sales, Developing Assortment Plans, Merchandising Planning System: Stale
Merchandise, Fashion Merchandise, Bin Management, Beginning of the Month (BOM),
End of the Month (EOM) Merchandiser Skills and Profile

UNIT II (10 Hrs): Buying Merchandising: Methods of Planning and Calculating,

Merchandise Sourcing & Allocation, Evaluating Merchandise Performance, Multiple
Attribute Methods and Category Management

UNIT III (10 Hrs): Inventory Levels, Fashion, Season, Theme, Pattern, Support Services,
Merchandise Budget, Vender Negotiating in Purchase, In Store Merchandise Handling,
Buying for Chain Stores, Non Store, Single/Independent Store, Visual Merchandising and
its Role, Shrinkages

UNIT IV (10 Hrs): Introduction to Malls: History, Types, Growth, Dynamics, Concepts in
Mall Design, Site Selection, Market Analysis, Commercial Lease, Tenant Mix,
Maintenance Management
Entertainment in Shopping, Shopping Centres, Aspects in Security, Aspects in Quality
Management, Quantifying Mall Performance
Suggested Readings:
nd
1. Mall Management, Abhijit Das: - Taxmann’s, 2006, 2 Ed.
2. Retail Management, Barry Berman & Joel R. Evans: A Strategic Approach, PHI
2007,11th Ed.
3. Retailing Marketing, Dravid Gilbert: Prentice Hall Pearson Education, 2007, 2nd Ed.
4. Retail Management, Gibson G. Vedamani: Jaico Publishing House, 2004, 9th Ed.
5. Retailing Management Michael Levy, Barton A Weitz & Ajay Pandit: - TMH, 2008,
2ndEd.
6. Retailing Management- Swapna Pradhan: TMH, 2009, 3rd Ed.

Course Outcomes:
 Develop skill to manage the products in retail store.
 Develop detail understanding of merchandising & its importance
 Prepare to make merchandise plan.
 To enable to procure right merchandise
 Able to perform categorization in the merchandise
 Comprehend the mall architecture and mall project handling
 Selecting the mall locations and identify the catchment areas

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA 443: ACQUIRING MAINTAINING AND RETAINING CUSTOMER
T
e
a
c
h
in
g
S
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m
eEx
a
m
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S
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s
:
4hr
s
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/
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l
a
ss
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s
t
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Ma
r
k
s
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t
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s
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hr
s
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/
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a
ch
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s
As
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ss
m
e
nt
-
6
M
ar
k
sA
t
t
en
d
an
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–1
2
M
a
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ks
C
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:
4 E
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a
rk
s

Hours:
40 UNIT I (10 Hrs): New Dimensions of Relationship Management in Business,
Transactional Marketing to Relationship Marketing, Understanding Customer, CRM as a
Strategic Marketing tool, Customer Life Cycle management, Methods and Tools for
Customer Acquisition, ACTMANmodel
UNIT II (10 Hrs): Sustaining relationship with Customer, CRM Structures,CRM Cycle,
Stakeholders in CRM, CRM Comprehension and Implementation Model, e CRM,
Managing Customer Satisfaction, Customer Satisfaction Models and Practices,
Rationale of Customer Satisfaction, Measuring Customer Satisfaction, KANO Model
Loyality Ladder, Loyalty and its relationship with customer satisfaction, RaiSrivastava
model of customer loyalty formation UNIT III (10 Hrs): Managing Customer Retention,
Customer retention and Brand Loyalty,customer recall strategies, customer
experience management, Implication of Employeee Customer Affinity, Customer
Engagement, Employee-Organisation Relationship, Employee- Customer Linkage,
Factors effecting employee’s customer oriented behaviour, Essentials ofbuilding
employee relationship
UNIT IV (10 Hrs): Dynamics of Information Technology in developing and sustaining
relationship with Customers, e CRM, Rural CRM, customer relationship management
practices in retail industry, Customer Service Initiatives
Suggested Readings:
1. Customer Relationship Management: Concepts and Cases Alok Kumar Rai :
(SecondEdition)- PHI Learning
2. Customer Relationship Management Simon Knox, Adrian Payne, Stan Maklan: -
RoutledgeInc.
3. Customer Relationship Management Bhasin- (Wiley Dreamtech)
4. Customer relationship management handbook Dyche- prentice hall
5. Customer relationship management Peelan- prentice hall
6. Customer relationship managementKristin Anderson, Carol Kerr :, McGraw-Hill
Professional
7. Customer Relationship Management Chaturvedi- (Excel Books)
8. Customer relationship management Concepts, Tools, & Applications Sheth J N, Parvatiyar
A. and Shainesh G., Emerging, Tata McGraw-Hill Education
9. Customer Relationship Management Lumar- (Wiley India)

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA444: RETAIL ANALYTICS

T
e
a
c
h
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m
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a
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s
:
4hr
s
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l
a
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s
t
-1
2
Ma
r
k
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T
u
t
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s
:1
hr
s
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/
We
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e
a
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er
s
As
s
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ss
m
e
nt
-
6
M
ar
k
sA
t
t
en
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an
c
e
–1
2
M
a
r
ks
C
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:
4 E
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s
te
r
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m
–7
0m
a
rk
s

HOURS:40

UNIT I(10 Hrs): Retailing in the Digital Era: New Age Retailing, Digital Consumers
Characteristics –interconnected , involved, interconnected, co-creation, collaboration,
Customer Data – Big Data, Business Analytics, Customer Insights, Data Characteristics -
Variety, Volume, Velocity, Veracity. Critical issues in Modern day Retail, The Digital
organization, Retail analytics for decision making, Informed and Risk-Aware Decisions ,
Benefits of Retail Analytics
– Informed Decisions, Risk mitigation, Gaining visibility , Retail Analytics for Strategic –
Tactical and Operational decisions.

UNIT II(10 Hrs): Marketing in a Consumer-Driven Era: Understanding Consumer Buying

Behaviour and Trends , Leveraging customer data, Putting information in context,
Clicking with consumer communities, Keeping content in mind, From personalization to
commerce. Datasources: Customer, Retailer, Supplier, Market, Web, Mobile, Social, Call
Centres,. Looking at Unstructured Data: The unstructured data challenge, Recognizing
the untapped analytics opportunity, Customer-Driven Decision Making, Content
Analytics in Action, Understanding Affinities between Products and Customers,
Advanced affinity analysis, Market basket analysis, Understanding customer
preferences , Anticipating the customer’s next move, Improving Retail Promotions.

UNIT III(10 Hrs): Merchandising Analytics: Assortment planning , Geospatial Analytics,

Product placement, Space Optimisation, Product adjacency, Aligning store-level
assortment withdemand, Category Intelligence, Developing dynamic retail assortments,
Prioritization of Product categories.Marketing Analytics: Marketing Mix ROI, Promotions
– Promotional Maturity Curves, Pricing – Price per segment, Margin, Profitability,
Personalisation, Campaigns, Marketing Return Curves, Scenario Analysis, Driving better
P&L analyses, Managing Incentive Compensation.

UNIT IV(10 Hrs): Supply Chain Analytics: Creating a Demand-Driven Supply Chain,
Gaining Visibility across the Supply Chain, Resolving Operations Problems Primitively ,
Logistics, Inventory, Supplier performance, Demand forecasting, Vendor Intelligence,
Vendor Rankings, Fulfilment Intelligence, Inventory Diagnostics, Shrinkage, Optimization
opportunities.

Store operations analytics : Using Analytics to Optimize Staffing Plans, Drilling into HR
analytics, Customer Traffic, Store Performance Dashboards, Local Market Analytics,
Online Offline Analytics, Sales Trends, Brand Performance, Account Performance
Forecasts.
Customer View: Customer Insights, Omni channel insights, Personalization,
merchandise Datasources, including operations and supplier.

Suggested Text Books:

1. Retail Analytics – The Secret Weapon, Emmett Cox

2. Behaviour Analytics in Retail, Ronny Max Mahogany Beckford

4. The New Science of Retailing: How Analytics are Transforming the Supply
Chain andImproving Performance, Fisher and Raman
5. The Strategy and Tactics of Pricing: A Guide to Growing More Profitably, Nagle,
Hoganand Zale, Prentice-Hall
6. Competing on Analytics, Davenport, Harris
7. The New Rules of Retail: Competing in the World's Toughest Marketplace,
Lewis andDart
8. Sales Promotions, Neslin, Marketing Science Institute

COURSE OUTCOMES DESCRIPTION

CO1 ENUMERATE the characteristics, opportunities and challenges of New Age
Retailingand Digital Consumers.
CO2 UNDERSTAND Consumer Buying Behaviour and Trends in new age retailing.
CO3 USE various kinds of data for performing Retailing Analytics.
CO4 ILLUSTRATE the use of various tools and frameworks for predictive retail
analytics.
CO5 DERIVE a variety of metrics and quantify key outcomes in multiple areas of
Retail.
CO6 BUILD value for Retail and Marketing by deriving Marketing ROI metrics.
HEALTHCARE MANAGEMENT
SPECIALIZATION
 MBA351: HOSPITAL PLANNING
T
e
a
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Ma
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s
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6
M
ar
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M
a
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ts
:
4 E
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m
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0m
a
rk
s

Course Objectives:
 To ex po ses tud ents tom ode r
nhos pitalpl
a
nn
i
ng
t
ec
h
n
i
qu
e
s
,i
n
cl
u
di
n
g
quality,application, and implementation.
 T ofo c uses on hos pi
tal i
nf
ra &extra str
u c
t
ur
e
an
d
de
p
a
rt
m
en
t
si
n
he
al
t
hc
a
re
and publichealth organizations.

Hours: 40

Unit-I (10 Hrs): Types of Hospital Organisation & Statutory Requirements for Planning,
Steps in Hospital Planning: Need Assessment, Appointment of Planning
Teams/Consultants, Appointment of Architect, Size of the Hospital, Design of the
Hospital, and Selection of the Contractor

Unit-II(10 Hrs): Preparation of Architect’s Brief Selection of the Size, Preparation of the
Master plan, Preparation of Schedule of Accommodation Layout, Grouping, Zoning &
Phasing ofActivities, Circulation & Movements of Patients, Staff, Visitors.

Unit–III(10 Hrs): Planning for: Out Patient Department/Accident/Emergency, Indoor

accommodation, Ward design, Bed wise planning, special requirements of certain
departments such as ICU, OT, Paediatric, Maternity ward.

Unit-IV (10 Hrs): Planning for Water supply, Electricity, Drainage & Sewage disposal,
Planning for equipment’s & Purchase. Planning for various categories of Staff,
Administrative action for Appointment, Training

Suggested Readings:

1. Hospital Planning & Administration – WHO Monograph Series 54 – By R.

Llewelyn,Davis & H.M.C. Macaulay – Indian Edition – Jaypee Brothers, New Delhi.
2. Hospital & Nursing Homes : Planning, Organisation, & Management – By Syed
AminTabish – Jaypee Brothers, New Delhi.
3. Principles of Hospital Administration & Planning – By B.M. Sakharkar –
JapyeeBrothers.
4. Hospital Administration – By C.M. Francis &Marioc Desouza – Jaypee
Brothers, NewDelhi.
5. Hospital Administration & Planning – By A.G. Chandorkar – Paras Medical Publisher.
6. Hospitals Planning, Design & Management – By Kunders&Gopinath.
7. Healthcare System & Management – By S.L. Goel – Deep & Deep Publisher.
 8. Management of Hospital – By S.L. Goel& R. Kumar – Deep & Deep Publisher.

Course Outcomes:

H
o
s
pi
t
a
lp
la
n
n
i
ng
&M
a
n
a
g
e
me
n
t
ca
n
d
i
da
t
ea
r
e
i
nv
o
l
ve
d
i
nt
h
eb
u
si
n
es
sa
s
p
e
c
ts
of healthcare service delivery.
D
 uties vary and m ay inc l
ud e p
l
a
nn i
ng a nd coo rdi
n a t
ing de partm ent act
ivit
ie s i
n
personneland staffing, purchasing, public relations, fund raising, accounting, and
program evaluation.
T
 hey deve l
op a nd im plem e n t
b
ud get
s , an alyze a ll t
ype s o f da t
a, and as sure
compliance with regulatory agency requirements or others work in marketing,
finance, insurance, and information systems in health care and related
organizations.
B
 y the end ofthe cou r
se ,yo u w
i
llh a
ve l
e arn ed how t
o d evelop ,implem ent, and
evaluate a strategic plan for a healthcare facility, and you will have gained
advanced skills for organizational success, leadership, and effectiveness and
efficiency techniques.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA352: MEDICAL TERMINOLOGY & PROCEDURES
T
e
a
c
h
in
g
S
ch
e
m
eEx
a
m
i
na
t
i
on
S
ch
e
m
e
L
e
c
t
u
re
s
:
4hr
s
.
/
We
ek C
l
a
ss
Te
s
t
-1
2
Ma
r
k
s
T
u
t
o
r
i
al
s
:1
hr
s
.
/
We
ek T
e
a
ch
er
s
As
s
e
ss
m
e
nt
-
6
M
ar
k
sA
t
t
en
d
an
c
e
–1
2
M
a
r
ks
C
r
e
d
i
ts
:
4 E
n
dS
e
me
s
te
r
Ex
a
m
–7
0m
a
rk
s

Course Objectives:

T
o
p
ro
v
i
d
es
t
ud
e
n
t
sw
i
t
ha
na
d
v
a
n
ce
d
u
nd
e
r
s
t
an
d
i
ng
o
fh
e
a
l
t
h
ca
re
r
e
l
a
te
dm
e
d
i
c
al
terms.
T
o
e
ff
e
c
t
iv
e
l
yi
d
en
t
if
y
,
un
de
r
s
t
an
d
,
an
du
t
i
l
i
ze
me
d
i
c
al
t
er
ms
a
s
th
e
y
w
il
l
be
applicable inthe field of healthcare.

Hours: 40

Unit-I (10 Hrs): Fundamentals of Medical Terminology: Word Roots, Prefix, Suffix,
Abbreviations & Symbols. Introduction to Anatomy & Physiology Organs & Systems:
Gastro Intestinal, Respiratory, Circulatory, Renal, Reproductive, Nervous

Unit-II (10 Hrs): Common Diseases & Procedures: Gastro Intestinal, Cholecystitis,
Cholelithiasis, Appendicitis, Intestinal Obstruction, Hernia, Peritonitis, Gastroscopy:
Endoscopy
, Laparotomy, Laparoscopy.
Common Diseases & Procedures: Respiratory, Tuberculosis, Bronchial Asthma,
Respiratory Failure, Pulmonary Embolison, Pneumonia, Branchosopy, Pulmonary
Function Test, Cardio- Pulmonary Resuscitation.

Unit-III (10 Hrs): Circulatory: Hypertension, Coronary Artery Disease, Arrhythmias,

Cardiac Arrest Shock. Deep Vein Thrombosis (DVT), ECG, 2D Echo Cardiogram,
CoronaryAngiography,Cardiac Catheterisation, Stress Test, Pacemaker.

Renal: Nephrotic Syndrome, Urinary Tract Infection, Renal Failure, Renal / Bladder
StonesIntravenous Pylography, Cystoscopy, Urinalysis, Hoemodialis, Peritoneal
Dialysis.

Unit-IV(10 Hrs): Reproductive: Female – Breast Cancer/Self Examination, Menstrual

Disorders,Dysmenorrhoea, Premenstrual Syndrome (PMS), Menorrhagia
Ovarian Cyst, Fibroids,Malignancy, Infertility Mammography, Ultra Sound,
Laparoscopy, IVF, Tubectomy, D& C. Male - Prostate Enlargement, Hydrocele, Impotence,
Transurethral Resection of Prostate (TURA)
Nervous: Stroke (Cerebro Vascular Accident), Brain Tumor, Brain Injuries, Spinal Cord
Injuries,Lumbar Puncture, Myelography, CT Scan, MRI, EEG, EMG
Oncology: Investigations
Suggested Readings:
1. Principles of Anatomy & Physiology – By Gerard J. Tortora.
2. Anatomy & Physiology in Health & Illness – By Anne Waugh – Churchil Livingstone.
3. Anatomy & Physiology for Nurses – By Evelyn Pearce – Indian Edition –
JaypeeBrothers, New Delhi.
4. Dorland’s Pocket Medical Dictionary.
5. Taber’s Cyclopedic Medical Dictionary – Fadavis Philadelphin.
6. Medical Manual of Anatomy – By Sampath Madhyastha – CBS Publication.

Course Outcomes:

I
d
e
n
ti
f
y
,p
r
on
ou
nc
e
,
an
dsp
e
l
lm
e
di
c
al
t
er
ms
.
U
s
e
te
r
msi
n
co
nt
e
x
t;
u
ti
l
i
ze
pr
e
f
i
xe
s
,s
uf
f
i
xe
s
,
ro
o
tw
o
r
d
s,
a
ndp
l
u
r
al
st
o
constructmedical terms.
A
n
a
ly
z
em
ed
i
c
al
t
er
ms
.
T
r
a
ns
l
a
te
ab
b
r
ev
i
at
i
o
na
nd
i
nt
e
r
pr
e
t
sy
mb
o
ls
.
D
e
mo
n
st
r
at
e
ab
i
l
i
ty
t
oa
na
l
y
ze
wo
r
d
sb
yd
i
v
id
i
n
gt
he
m
i
nt
o
co
m
po
n
e
nt
p
ar
t
s.
I
d
e
n
ti
f
ya
n
de
mp
l
oy
t
er
ms
p
er
t
a
in
i
n
gt
ot
h
eb
o
dy
a
sa
w
ho
l
e
.
D
e
mo
n
st
r
at
e
ab
i
l
i
ty
t
oa
pp
l
y
ne
wk
n
ow
le
d
g
et
ou
n
de
r
s
t
an
d
i
ng
me
d
i
c
al
t
er
ms
in theirproper contexts.
D
i
f
f
er
e
nt
i
a
t
ea
mo
n
g
t
h
ev
ar
i
ou
s
cl
a
ss
e
so
fd
r
u
gsa
nd
l
ea
rn
t
h
e
ir
a
ct
i
on
s
an
ds
i
de
ef
f
e
ct
s
.
D
i
f
f
er
e
nt
i
a
t
ea
mo
n
g
v
ar
i
o
us
l
ab
o
ra
t
or
yt
e
s
ts
,
c
li
ni
c
al
p
ro
ce
d
u
r
es
,
a
ndc
l
i
ni
c
al
healthcareprofessionals.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA451:HOSPITAL ADMINISTRATION
T
e
a
c
h
in
g
S
ch
e
m
eEx
a
m
i
na
t
i
on
S
ch
e
m
e
L
e
c
t
u
re
s
:
4hr
s
.
/
We
ek C
l
a
ss
Te
s
t
-1
2
Ma
r
k
s
T
u
t
o
r
i
al
s
:1
hr
s
.
/
We
ek T
e
a
ch
er
s
As
s
e
ss
m
e
nt
-
6
M
ar
k
sA
t
t
en
d
an
c
e
–1
2
M
a
r
ks
C
r
e
d
i
ts
:
4 E
n
dS
e
me
s
te
r
Ex
a
m
–7
0m
a
rk
s

Course Objectives:
 To m ake un
d erst
a nd the principl
e s and p r
a cti
ce ofm anagem ent.
 To revi
e w ba s
ic t
h eories ofm anage m en tan d m anage me ntproc ess
.
 To un derstand bas i
c co ncepts of hea l
th,h ealt
h care,h e
althse rvi
c e
s,
healthcareorganizations, hospitals, history and types.
 To un derstand roleo fh eal
thc arem ana gers,n eed and i
m porta nceof
hospital administrator and structuring of healthcare besides the emerging
concepts / currentissues in healthcare.

Hours: 40

Unit-I (10 Hrs): Routine Admission/Discharge Procedures/Discharge Summary, Hospital

Utilisation Statistics: Average Length of Stay (ALS), Bed Occupancy, Rare, Turn Over
Interval. Daily Reports / Returns: Hospital Census, Matron’s Report, Medical Officer’s
Report, Casualty Report, Medico-Legal Cases, Report from ICU / ICCU, Security Report,
Maintenance DepartmentReport: OT List

Unit-II (10 Hrs): Patient’s Complaints, Medical Certificates. Hospital Committees: Role,
Composition, Frequency of Meetings, Minutes of the Meetings, Follow up Actions.
Patient Satisfaction Survey: Interviews, Questionnaires, Observations, Group Discussions,
PatientOpinion Polls, Report Writing.
Duty Roster of various categories of Staff, Availability of Materials: Critical Items, Stock
Level, Procurement Methods. Administration of Patient Related Schemes: Medical
Insurance (Cashless Benefit), CGHS, ECHS, CSMA, TPA, ESI.

Unit-III (10 Hrs): Front Office: Duties & Responsibilities: Duties & Responsibilities of
theHospital Administrator/CEO- In Profit Making Hospitals and In Non-Profit Making
Hospitals Disaster Management/Disaster Plan, Marketing of Hospital, Telephone
Courtesy, Guest Lectures, Orgnaisation of Camps, Seminars, Workshops, Continuous
Medical Education, PublicParticipation.

Unit-IV (10 Hrs): Hospital Security: Staff, Patients, New born babies, Female
staff/Patients, Stores. Application of Hospital Information System (HIS) &Management
Information System (MIS),Negotiation Skills: Purchase of Stores / Equipment, Union
Matters, Collective Bargaining. Hospital Waste Management, Methods of Infection
Control, Fire Fighting, Dealing with Crisis Situation like Mob violence, Bomb threat,
Terrorist strike, Mass casualties, Political agitation, Prisoners. Standard Operating
Procedures (SOPs).
Suggested Readings:
1. Sana’s Guidelines for Hospital Infection Control – By Mohd. S. Khan – Jaypee
Brothers,New Delhi.
2. Hospital Waste Management &it’s Monitoring – By Madhuri Sharma – Jaypee
Brothers,New Delhi.
3. Medical Stores Management – By Shakti Gupta & Sunil Kant - Jaypee Brothers,
NewDelhi.
4. Medical Records, Organisation & Management – By G.P. Mogli – Jaypee
Brothers, NewDelhi.
5. Emergency Medical Services & Disaster Management – By D.K. Dave & Shakti
Gupta –Jaypee Brothers, New Delhi.
6. Hospital Waste Management – By A.G. Chandorkar – Paras Medical Publisher.
7. Hospital Infection Control – By S.A. Tabish – Academia, New Delhi.

Course Outcomes:

A
c
c
ep
t
p
ro
f
es
s
i
o
na
l
ma
na
ge
m
e
nt
p
ra
c
t
i
ce
i
nh
e
al
t
h
ca
re
.
U
n
d
er
s
t
an
d
th
e
t
h
eo
ri
e
so
fm
a
n
ag
e
me
n
t
.
U
n
d
er
s
t
an
d
th
e
m
an
ag
em
en
t
p
r
oc
e
ss
a
nd
i
n
t
eg
ra
t
e
da
pp
r
oa
c
hi
n
man
a
g
e
me
n
t
Manageservice organizations by accepting the inbuilt challenges.
M
a
n
ag
e
h
o
sp
i
t
a
ls
by
u
n
de
r
s
t
an
d
i
ng
t
he
c
o
mp
l
e
xi
t
y
,l
e
ve
l
sa
n
dr
o
l
eo
f
hospitaladministrator.
U
n
d
er
s
t
an
d
th
e
c
u
r
re
n
t
i
s
su
e
st
h
a
th
a
ve
a
n
i
mp
l
i
ca
t
i
on
i
na
d
mi
n
i
st
r
at
i
o
n
Practicehospital administration.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA452: LAWS RELATED TO HOSPITAL & MEDICAL SERVICES
T
e
a
c
h
in
g
S
ch
e
m
eEx
a
m
i
na
t
i
on
S
ch
e
m
e
L
e
c
t
u
re
s
:
4hr
s
.
/
We
ek C
l
a
ss
Te
s
t
-1
2
Ma
r
k
s
T
u
t
o
r
i
al
s
:1
hr
s
.
/
We
ek T
e
a
ch
er
s
As
s
e
ss
m
e
nt
-
6
M
ar
k
sA
t
t
en
d
an
c
e
–1
2
M
a
r
ks
C
r
e
d
i
ts
:
4 E
n
dS
e
me
s
te
r
Ex
a
m
–7
0m
a
rk
s

Course Objectives:

1. Learn the basic legal terms applicable to hospitals and healthcare

2. Understand the code of medical ethics and medical negligence
3. Be aware of the different Acts related to patient management

Hours:
40Unit-I(10 Hrs): Introduction & Legal Procedures: Court, Affidavit, Evidence, Complaint,
Investigation, Oath, Offence, Warrant, Summons. Medico Legal Aspects of Emergency
Services,Inquest: Police Inquest, Magistrate‘s Inquest.
Criminal Courts in India & their Powers: General Important Legal Knowledge Pertaining
to IPC,CRPC, Civil PC, Evidence Act.

Unit-II(10 Hrs): Introduction to Indian Constitution: Preamble, Fundamental Rights,

Rights & Responsibilities of Medical Person, Hippocratic Oath, Declaration of Geneva.
List of Offences & Professional Misconduct of Doctors, as per Medical Council of India,
Organisational &Procedural Laws: Indian Contract Act, Nursing Home-Registration Act,
Birth- Death Registration Act, Labour Laws Applicable to a Hospital, Indian Trade Union
Act 1926/Industrial Dispute Act 1947, The Bombay Shops & Establishment Act, The
Workmen’s Compensations Act, The Industrial Employment (Standing Orders) Act 1946.

Unit-III(10 Hrs): Medical Establishment, Professional Negligence, Errors& Commission,

Insurance Policy, General Claims Procedure, Laws Related to Medical Procedures:
Medical Termination of Pregnancy Act 1971(MTP Act), Prenatal Diagnostic Techniques,
Regulations &Prevention of Misuse Act 1994 (PNDT Act), Consumer Protection Act
1986, Medical Negligence & Compensation, Medical Ethics/Doctor Patient Relationship.

Unit-IV (10 Hrs): Preventive Steps for Doctors/Hospitals to Avoid Litigation: Consent
Form, LifeSupport, Dying Declaration, Death Certificate, High Risk, Post Mortem.
Illustrative Cases of Medical Negligence in India: Surgery, OBST/GYNAEC, Medicine,
Paediatrics, Other Disciplines/Anaesthesia, Legal Requirements of
Licences/Certificates for a Hospital.
Suggested Readings:
1. Parikh’s Text Book of Medical Jurisprudence & Toxicology – By Dr. C.K. Parikh –
CBSPublications.
2. Medical Negligence & Compensation – By Jagdish Singh – Bharat Law, Jaipur.
3. Medical Negligence & Legal Remedies – By Anoop K. Kaushal – Universal.
4. Medical Termination of Pregnancy Act.
5. Preconception & Prenatal Diagnostic Techniques (Prohibition of sex selection) Act 1994.
6. Organ Transplant Act.
7. The Consumer Protection Act 1986.
8. Indian Trade Union Act 1926.
9. Industrial Dispute Act 1946.
10. Medico-legal Aid to Hospitals & Doctors, with Consumer Protection Law – By
M.S.Pandit&ShobhaPandit – Pandit Publications.
11. Opening the Domains of Laws – By Adv. SeemaBapat.
12. Modi’s Book on Medico Jurisprudence & Toxicology.

COURSE OUTCOMES


Ac
q
u
ai
n
tt
h
es
t
u
de
n
t
sa
b
o
ut
t
h
ed
ea
t
h
ce
r
t
i
fi
c
at
e
is
s
u
i
ng
p
ro
c
e
d
u
re
a
n
di
t
s
content,importance of death certificate.

Kn
o
wa
b
o
u
tm
a
l
p
r
ac
ti
c
ei
nh
e
al
t
hc
a
re
CO
3:
U
nd
er
s
t
an
d
i
nga
b
ou
t
m
ed
i
ca
l
j
ur
i
s
pr
u
de
n
c
e

Kn
o
wa
b
o
u
tp
a
t
i
e
nt
’
sR
i
gh
t
sa
nd
pr
o
vi
d
er
’
sr
e
sp
on
s
i
bi
l
i
t
y.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA453: HEALTH CARE & ADMINISTRATION OF CLINICAL & NON-CLINICAL
SERVICES

T
e
a
c
h
in
g
S
ch
e
m
eEx
a
m
i
na
t
i
on
S
ch
e
m
e
L
e
c
t
u
re
s
:
4hr
s
.
/
We
ek C
l
a
ss
Te
s
t
-1
2
Ma
r
k
s
T
u
t
o
r
i
al
s
:1
hr
s
.
/
We
ek T
e
a
ch
er
s
As
s
e
ss
m
e
nt
-
6
M
ar
k
sA
t
t
en
d
an
c
e
–1
2
M
a
r
ks
C
r
e
d
i
ts
:
4 E
n
dS
e
me
s
te
r
Ex
a
m
–7
0m
a
rk
s

Hours:
40UNIT I (10Hrs): Health Administration in India, Health Care Delivery System, National
Health Policy, National Health Programmes: Tuberculosis’s control Programme, Dots,
Programme for control of Blindness, Family welfare programme, AIDS control
programme, role & functions of, National AIDS Control Organisation (NACO).

UNIT II (10Hrs): Epidemiological Triad, Levels of Disease Prevention: Research

Methodology, Radiology Services, Pathology & Clinical Laboratory, Central Sterile
SupplyDepartment, Laundry & Linen Services, House Keeping Services, Disposal of
Biomedical Waste

UNIT III (10Hrs): Kitchen Canteen Services, Medical Records Department, Engineering
Services: Maintenance of Building, Campus & Utilities, Biomedical services, Fire safety.

UNIT IV (10Hrs): Quality Management in Health Care: Quality control, ISO, ISO standards,
Hospital Accreditation, Role of Quality Council of India (QCI), National Accreditation
Board of Hospitals (NABH). Billing, Clamming, Insurance Companies/Employers, Public
Relations

Suggested Readings:
1. Park’s Text Book of Preventive & Social Medicine –By K. Park -
BanarasidasBhanot,Jabalpur.
2. Essential of Hospital Support Services & Physical Infrastructure – By Madhuri
Sharma –Jaypee Brothers, New Delhi.
3. Hospital Services Management – By S.K. Parthsarthi – K.J. Hospital, Madras.
4. Medical Records Organisation & Management – By G.P. Mogli – Jaypee
Brothers, NewDelhi.
5. Management Information System – By Waman s. Javdekar – McGraw Hill.
6. Total Quality Management – By V.V. Gopal – ICFAI University Press.
7. Marketing – RogeraKerin& Steven W. Hartcey – McGraw Hill.
8. Methods of Bio-statistics – By Rao.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
PROJECT MANAGEMENT
SPECIALIZATION
 MBA371: PROJECT FORMULATION AND APPRAISAL

T
e
a
c
h
in
g
S
ch
e
m
eEx
a
m
i
na
t
i
on
S
ch
e
m
e
L
e
c
t
u
re
s
:
4hr
s
.
/
We
ek C
l
a
ss
Te
s
t
-1
2
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OBJECTIVE:
To study and understand the formulation, costing of construction projects, appraisal,
finance andprivate sector participation.

HOURS:40
UNIT I (10 Hrs): PROJECT FORMULATION: Project – Concepts – Capital investments -
Generation and Screening of Project Ideas - Project identification – Preliminary Analysis,
Market, Technical, Financial, Economic and Ecological - Prefeasibility Report and its
Clearance,Project Estimates and Techno-Economic Feasibility Report, Detailed Project
Report – Different Project Clearances required.

UNIT II (05 Hrs): PROJECT COSTING : Project Cash Flows – Time Value of Money –
Costof Capital.

UNIT III (15 Hrs): PROJECT APPRAISAL: NPV – BCR – IRR – ARR – Urgency – Pay
Back Period – Assessment of Various Methods – Indian Practice of Investment
Appraisal – International Practice of Appraisal – Analysis of Risk – Different
Methods – Selection of aProject and Risk Analysis in Practice.

UNIT IV (10 Hrs): PROJECT FINANCING AND PRIVATE SECTOR

PARTICIPATION: Project Financing – Means of Finance – Financial Institutions –
Special Schemes – Key Financial, Indicators – Ratios. Private sector participation in
Infrastructure Development Projects - BOT, BOLT, BOOT -Technology Transfer and
Foreign Collaboration -Scope of Technology Transfer.

REFERENCES:
1. Barcus, S.W. and Wilkinson.J.W., "Hand Book of Management Consulting
Services",McGraw Hill, New York, 1986.
2. Joy P.K., "Total Project Management - The Indian Context", New Delhi, Macmillan
IndiaLtd.,1992
3. Prasanna Chandra, "Projects – Planning, Analysis, Selection, Implementation
Review",McGraw Hill Publishing Company Ltd., New Delhi. 2006.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA372: CONSTRUCTION PLANNING, SCHEDULING AND CONTROL

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OBJECTIVE:
To study and understand the concept of planning, scheduling, cost and quality
control, safetyduring construction, organization and use of project information
necessary for construction project.

HOURS: 40
UNIT I(10 Hrs): CONSTRUCTION PLANNING: Basic Concepts in the Development of
Construction Plans – Choice of Technology and Construction Method – Defining Work
Tasks –Defining Precedence Relationships among Activities – Estimating Activity
Durations – Estimating Resource Requirements for Work Activities– Coding Systems.

UNIT II(10 Hrs): SCHEDULING PROCEDURES AND TECHNIQUES: Construction

Schedules – Critical Path Method – Scheduling Calculations – Float – Presenting
Project Schedules – Scheduling for Activity-on-Node and with Leads, Lags, and
Windows –Scheduling with Resource Constraints and Precedences – Use of
Advanced Scheduling Techniques – Scheduling with Uncertain Durations –
Calculations for Monte Carlo ScheduleSimulation – Crashing and Time/Cost
Tradeoffs – Improving the Scheduling Process.

UNIT III(10 Hrs): COST CONTROL, MONITORING AND ACCOUNTING: The Cost
Control Problem – The Project Budget – Forecasting for Activity Cost Control –
Financial Accounting Systems and Cost Accounts – Control of Project Cash Flows
–Schedule Control –Schedule and Budget Updates – Relating Cost and Schedule
Information.

UNIT IV(10 Hrs): QUALITY CONTROL AND SAFETY DURING CONSTRUCTION:

Quality and Safety Concerns in Construction – Organizing for Quality and Safety –
Work andMaterial Specifications – Total Quality Control – Quality Control by
Statistical Methods – Statistical, Quality Control with Sampling by Attributes –
Statistical Quality Control with Sampling by Variables– Safety.

REFERENCES:
1. Calin M. Popescu, Chotchai Charoenngam, "Project Planning, Scheduling and
Control inConstruction: An Encyclopedia of terms and Applications", Wiley, New
York, 1995.
2. Chitkara, K.K. "Construction Project Management: Planning,
Scheduling andControl",McGraw-Hill Publishing Company, New Delhi,
1998.
3. Chris Hendrickson and Tung Au, "Project Management for Construction –
FundamentalConcepts for Owners, Engineers", Architects and Builders, Prentice
Hall, Pittsburgh, 2000.
4. Halpin, D. W., "Financial and Cost Concepts for Construction Management", John
Wiley &Sons, New York, 1985.
5. Willis, E. M., "Scheduling Construction Projects", John Wiley & Sons, 1986.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA471: CONSTRUCTION PERSONNEL MANAGEMENT

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OBJECTIVE:
To study the various aspects of manpower management such as man power
planning,organization, human relations, welfare and development methods in
construction.

UNIT I MANPOWER PLANNING

Manpower Planning process , Organizing, Staffing, directing, and controlling –
Estimation, manpower requirement – Factors influencing supply and demand of
human resources – Role ofHR manager – Personnel Principles.

UNIT II ORGANISATION
Requirement of Organization – Organization structure – Organization Hierarchical
charts –Staffing Plan - Development and Operation of human resources -
Managerial Staffing – Recruitment – Selection strategies – Placement and
Training.

UNIT III HUMAN RELATIONS AND ORGANISATIONAL BEHAVIOUR

Basic individual psychology – Approaches to job design and job redesign – Self
managing work teams – Intergroup – Conflict in organizations – Leadership-Engineer
as Manager – al aspects of decision making – Significance of human relation and
organizational – Individual in organization
–Motivation – Personality and creativity – Group dynamics, Team working –
Communicationand negotiation skills.

UNIT IV WELFARE MEASURES

Compensation – Safety and health – GPF – EPF – Group Insurance – Housing -
Pension – Lawsrelated to welfare measures. Managing New Technologies – Total
Quality Management – Concept of quality of work life – Levels of change in the
organizational Development – Requirements of organizational Development – System
design and methods for automation and management of operations – Developing
policies, practices and establishing process pattern – Competency up gradation and
their assessment – New methods of training and development – Performance
Management.

REFERENCES:
1. Carleton Counter II and Jill Justice Coutler, "The Complete Standard
Handbook ofConstruction Personnel Management", Prentice-Hall, Inc., 1989.
2. Charles D Pringle, Justin Gooderi Longenecter, Management, CE Merril Publishing Co. 1981.
3. Dwivedi R.S, "Human Relations and Organizational Behavior", Macmillian India Ltd.,2005.
4. Josy.J. Familaro, "Handbook of Human Resources Administration",
McGraw-HillInternational
Edition, 1987.
5. Memoria,C.B., "Personnel Management", Himalaya Publishing Co., 1997.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA472: CONSTRUCTION PROJECT MANAGEMENT

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OBJECTIVES:
To study the various management techniques for successful completion of
construction projects.To study the effect of management for project organization,
design of construction process, labour, material and equipment utilization, and cost
estimation.

UNIT I THE OWNERS' PERSPECTIVE

Introduction - Project Life Cycle - Types of Construction - Selection of Professional
Services - Construction Contractors - Financing of Constructed Facilities - Legal and
Regulatory Requirements - Changing Environment of the Construction Industry - Role of
Project Managers.

UNIT II ORGANIZING FOR PROJECT MANAGEMENT

Project Management – modern trends - Strategic Planning - Effects of Project Risks on
Organization - Organization of Project Participants -Traditional Designer-Constructor
Sequence
–Professional Construction Management - Owner-Builder Operation - Turnkey
Operation -Leadership and Motivation for the Project Team.

UNIT III DESIGN AND CONSTRUCTION PROCESS

Design and Construction as an Integrated System - Innovation and Technological
Feasibility - Innovation and Economic Feasibility - Design Methodology - Functional
Design - ConstructionSite Environment.

UNIT IV LABOUR, MATERIAL AND EQUIPMENT UTILIZATION

Historical Perspective - Labor Productivity - Factors Affecting Job-Site Productivity -

LabourRelations in Construction - Problems in Collective Bargaining - Materials
Management - Material
Procurement and Delivery - Inventory Control - Tradeoffs of Costs in Materials
Management. -Construction Equipment - Choice of Equipment and Standard
Production Rates - Construction Processes Queues and Resource Bottlenecks.

REFERENCES:
1. Chitkara, K.K. "Construction Project Management: Planning, Scheduling and
Control", TataMcGraw-Hill Publishing Company, New Delhi, 1998.
2. Choudhury S , "Project Management", McGraw-Hill Publishing Company, New Delhi, 1988.
3. Chris Hendrickson and Tung Au, "Project Management for Construction –
FundamentalConcepts for Owners, Engineers, Architects and Builders", Prentice
Hall, Pittsburgh, 2000.
4. Frederick E. Gould, "Construction Project Management", Wentworth Institute of Technology,
Vary E. Joyce, Massachusetts Institute of Technology, 2000.
5. George J.Ritz , "Total Construction Project Management" - McGraw-Hill Inc, 1994.

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA473: PROJECT SAFETY MANAGEMENT
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OBJECTIVES:
To study and understand the various safety concepts and requirements applied to
constructionprojects.
To study the of construction accidents, safety programmes, contractual obligations,
and designfor safety.

UNIT I CONSTRUCTION ACCIDENTS

Accidents and their Causes – Human Factors in Construction Safety – Costs of
ConstructionInjuries – Occupational and Safety Hazard Assessment – Legal
Implications.

UNIT II SAFETY PROGRAMMES

Problem Areas in Construction Safety – Elements of an Effective Safety Programme –
Job-SiteSafety Assessment – Safety Meetings – Safety Incentives.

UNIT III CONTRACTUAL OBLIGATIONS

Safety in Construction Contracts – Substance Abuse – Safety Record Keeping.
Owner’sresponsibility for safely – Owner preparedness – Role of designer in
ensuring safety – Safety clause in design document

UNIT IV DESIGNING FOR SAFETY

Safety Culture – Safe Workers – Safety and First Line Supervisors – Safety and
MiddleManagers
–Top Management Practices, Company Activities and Safety – Safety Personnel –
Sub contractual Obligation – Project Coordination and Safety Procedures – Workers
Compensation.

REFERENCES:
1. Jimmy W. Hinze, "Construction Safety", Prentice Hall Inc., 1997.
2. Richard J. Coble, Jimmie Hinze and Theo C. Haupt, Construction Safety

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
RURAL AND AGRICULTURAL
SPECIALIZATION
 MBA376: RURAL ECONOMY

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UNIT I (10 hrs): Rural Economy - Rural - Urban disparities-policy interventions

required –Rural, Face to Reforms - The development exercises in the last few decades.

UNIT II (10 hrs): Rural Marketing - Concept and Scope - Nature of rural markets -
attractiveness of rural markets - Rural Vs Urban Marketing - Characteristics of Rural
consumers
– Buying Decision process - Rural Marketing Information System - Potential and size
of theRural Markets.

UNIT III (10 hrs): Selection of Markets - Product Strategy - Product mix
Decisions –Competitive, Product strategies for rural markets.

UNIT IV (10 hrs): Pricing strategy - pricing policies - innovative pricing methods for
ruralmarkets -promotion strategy - appropriate media - Designing right promotion mix -
promotional campaigns.

References
1. Balaram Dogra & Karminder Ghuman, RURAL MARKETING: CONCEPT & CASES,
Tata McGraw-Hill Publishing Company, New Delhi, 2008
2. A.K. Singh & S. Pandey,RURAL MARKETING: INDIAN PERSPECTIVE,New Age
International publishers, 2007
3. CSG Krishnamacharylu & Laitha Ramakrishna, - RURAL MARKETING,Pearson
Education Asia . 2018
4. Philip Kotler, MARKETING MANAGEMENT,Prentice - Hall India Ltd .New Delhi
5. Agarwal A.N, INDIAN ECONOMY,Vikas Publication , New Delhi.
6. Ruddar Dutt Sundaram, INDIAN ECONOMY,Tata McGraw Hill. Publishers ,
NewDelhi

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA377: BASICS OF RURAL AND AGRICULTURAL MARKETING
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UNIT I (10 hrs): Rural Marketing - Characteristics and Dimensions, Increasing business
interest in the rural hinterlands of the country, problems in Rural Marketing. Assessing
the trends in RuralMarketing.
UNIT II (10 hrs): Product decisions for rural markets, catering to the value maximization
of rural customers, price and location constraints in rural markets, types of promotion
methods usedby companies in rural markets.
UNIT III (10 hrs): Marketing of agricultural products, Agricultural products and their
types, important concepts in agricultural marketing, trends in Indian agricultural
marketing,
UNIT IV (10 hrs): Rural development administration: Institutions for rural development
and administration, NGOs in rural development, Information technology and village
development, e- governance, Rural financing and credit systems.

Suggested Readings:
1. Rural- Marketing- Text & Cases, Krishnamacharyulu C S G, Ramakrishnan
Lalitha -(Pearson) 2011,2 e
2. New Perspectives in Rural & Ahicultural Marketing, Ramakishen Y-: Jaico
publishing2011, 2 e
3. Rural Marketing Concepts & Practices, Dogra Balram, Ghuman Karminder-
(Tata McGraw-Hill) 2009, 4th Reprint, 1e
4. Rural Marketing- Environment Problems & Strategies, Gopalaswamy T P-
(VikasPublishing House) 2009, Revised 3 e
5. Rural Marketing- Targeting the Non urban consumer, Velayudhan Sanal
Kumar-(Response, SAGE Publication) 2002,1 e

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA478: RURAL AND AGRICULTURAL FINANCING

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HOURS:40
UNIT I (10 hrs): Rural and Agricultural Financing – Introduction and brief overview,
Scenario of Rural and Agricultural Financing in India, Credit Facility System in the
hinterlands of our country, problems and bottlenecks.

UNIT II (10 hrs): Rural and Agricultural Financing – Institutions and Organizations
supporting rural credit facility systems, their methods and structure, problems faced by
these organizations, Emerging trends in the Rural and Agricultural Financing in India,
Expanding the scope and gambitof the concept of Financial Inclusions.

UNIT III (10 hrs): Rural and Agricultural Financial Awareness and Literacy among the
masses, Transparency in the Rural Financial System, Bringing an inclusive approach to
the concept of Rural and Agricultural Financing.

UNIT IV (10 hrs): Self Help Groups and their role in the overall functioning of the Rural
credit facility system, eliminating the role of corrupt money lenders from the rural
financial system, various policies launched by the government for the improvement of
the rural financial system.

References
1. Balaram Dogra & Karminder Ghuman, RURAL MARKETING: CONCEPT & CASES,
Tata McGraw-Hill Publishing Company, New Delhi, 2008
2. A.K. Singh & S. Pandey, RURAL MARKETING: INDIAN PERSPECTIVE,New Age
International publishers, 2007
3. CSG Krishnamacharylu & Laitha Ramakrishna, - RURAL MARKETING,Pearson
Education Asia . 2018
4. Philip Kotler, MARKETING MANAGEMENT,Prentice - Hall India Ltd .New Delhi
5. Agarwal A.N, INDIAN ECONOMY,Vikas Publication , New Delhi.
6. Ruddar Dutt Sundaram, INDIAN ECONOMY,Tata McGraw Hill. Publishers ,
NewDelhi
Employable Skills Measuring Tools
Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA477: EVOLUTION OF AGRICULTURAL MARKETING IN INDIA
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HOURS:40
UNIT I (10 hrs): Agricultural Marketing - Characteristics and Dimensions, Evolution of
Agricultural Marketing in Indian Economy, problems related to Agricultural Marketing.
Relevance and Importance of Agricultural Marketing in our country.
UNIT II (10 hrs): Marketing of Agricultural produce, Farm and Non-Farm product items,
Marketable inputs and marketing of non-farm produce. Ever-increasing gambit of the
scope of Agricultural Marketing in India.
UNIT III (10 hrs): Classification of agricultural products, Agricultural commodities and
their types, scenario planning, role and importance of weather and climatic conditions to
the overall development and sustenance of Indian Agricultural Market. Farm Planning
and implementing strategies that work for the flourishment of Indian Agricultural
Environment,
UNIT IV (10 hrs): Institutional support for Indian Agriculture: Institutions for agricultural
development and administration, NGOs for rural agricultural development, Role of
communication and information technology for agriculture and village development,
multi-nodalmodel of agricultural development in India.

Suggested Readings:
1. Rural- Marketing- Text & Cases, Krishnamacharyulu C S G, Ramakrishnan
Lalitha -(Pearson) 2011,2 e
2. New Perspectives in Rural & Ahicultural Marketing, Ramakishen Y-: Jaico
publishing2011, 2 e
3. Rural Marketing Concepts & Practices, Dogra Balram, Ghuman Karminder-
(Tata McGraw-Hill) 2009, 4th Reprint, 1e
4. Rural Marketing- Environment Problems & Strategies, Gopalaswamy T P-
(VikasPublishing House) 2009, Revised 3 e
5. Rural Marketing- Targeting the Non urban consumer, Velayudhan Sanal
Kumar-(Response, SAGE Publication) 2002,1 e
Employable Skills Measuring Tools
Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA476:DISTRIBUTION STRATEGIES FOR RURAL AND
AGRICULTURAL MARKETING

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HOURS: 40

UNIT I (10 hrs): Rural Distribution prevalent in the hinterlands of the country,
Introduction to the concept of rural and agricultural distribution, basic terminologies and
philosophies, current scenario of rural distribution, problems and challenges.

UNIT II (10 hrs): Types of Distribution strategies commonly used in Rural India their
problems and challenges, Innovation in the choice of distribution strategies used by
companies for targeting rural customers, unconventional choice and selection of
methods used by companiesfor rural distribution.

UNIT III (10 hrs): Establishing new interfaces of rural distribution – myths and realities,
challenges faced by companies to sufficiently enter the rural landscape and
methods used bythem to solve his problem.

UNIT IV (10 hrs): Conjoint and Collateral Distribution, Parallel Group Analysis,
Experimental and Non-experimental methods of rural distribution.

References
1. Balaram Dogra & Karminder Ghuman, RURAL MARKETING: CONCEPT & CASES,
Tata McGraw-Hill Publishing Company, New Delhi, 2008
2. A.K. Singh & S. Pandey,RURAL MARKETING: INDIAN PERSPECTIVE,New Age
International publishers, 2007
3. CSG Krishnamacharylu & Laitha Ramakrishna, - RURAL MARKETING,Pearson
Education Asia . 2018
4. Philip Kotler, MARKETING MANAGEMENT,Prentice - Hall India Ltd .New Delhi
5. Agarwal A.N, INDIAN ECONOMY,Vikas Publication , New Delhi.
6. Ruddar Dutt Sundaram, INDIAN ECONOMY,Tata McGraw Hill. Publishers ,
NewDelhi

Employable Skills Measuring Tools

Ability to identify and apply the knowledge of subject Exercise
practically inreal life situations Worksho
pQuiz
Classroom Discussions
 MBA495: LEGAL ISSUES IN BUSINESS

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Hours: 40
Course Objectives:

 To provide an overview of important laws that have a bearing on the conduct of

businessin India.
 To examine the various legal forms that a business entity can take and the
relativeadvantages and disadvantages of each of these forms.
 To understand various modes of dispute resolution in business transactions.

UNIT I (8 Hours):
Introduction - Overview and sources of Business laws in India. The Constitution of India
with special reference to economic principles, provision regarding trade and commerce
with special reference to provisions regarding division of powers between the Union and
the states (enshrinedin schedule VII and Art.246 and Art 301 to 305)

CASE- (1)The Automobile . vs The State Of Rajasthan And ..on 9 April, 1962 Equivalent
citations: 1962 AIR 1406, 1963 SCR (1) 491
CASE-(2) State of Mysore vs H. Sanjeeviah on 16 January, 1967 Equivalent citations:
1967 AIR 1189, 1967 SCR (2) 361

UNIT II (8 Hours):
THE INFORMATION TECHNOLOGY ACT, 2000: Significance of E- Commerce and e-
governance, business operations under this new Law. Important terms in IT Act, digital
signature,certifying authority, computer resources, cyber crimes, offences and penalties.
THE RIGHT TO INFORMATION ACT, 2005: Background, importance of right to
information with special reference to the Constitutional provisions, salient features
covering important terms in the Act, powers and functions of information officers,
transparency, rights of the citizens to get information from Public Authorities. (Central
and State Government), offencesand penalties underthe Act.
Case-(3) Parliament Attack Case (IT Act 2000) Equivalent Citation: AIR2005SC3820,
2005CriLJ3950, 122(2005) DLT194 (SC), (2005) 11SCC600 IN THE SUPREME COURT
OF INDIA
Case-(4) Anita Vs XPDMI Institute (Right To Information Act-2005) www.tagore-
engg.ac.in (RTI 2005)
 UNIT III (12 Hours):
GENERAL PRINCIPLES OF CONTRACT: Formation of contract, Agreements specially
declared void by the Act. Impossible agreement. Difference between: void and voidable
agreements, agreement and contract. Contract of Agency : agent, Principal, Creation of
Agency, Termination of agency.
THE SALE OF GOODS ACT,1930: Sale, an agreement to sell, transfer of property in good,
stipulations as conditions and warranties, doctrine of “caveat emptor” and doctrine of
“Nemo debet quod no habet” , rights of unpaid seller
The Indian Contract act 1872- 16 CASE (5) Gauri Dutta Vs. Lalman Shukla, Allahabad
HighCourt (1913)
AN DI IN 872 T, 1 AC Lalman Shukla v. Gauri Datt, Allahabad High Court (1913) 11 ALJ 489
Case- (6) Wards Vs Hobbs 1978, 4 App, Cas. 13 (Sales of Goods Act 1930)
THE CONSUMER PROTECTION ACT, 1986: Rights of a Consumer, Defects and
deficiencies, services included under the Act, grievance redressal procedure by
Consumer forumsat District, State and National level.
UNIT IV (12 Hours):

THE LIMITED LIABILITY PARTNERSHIP ACT, 2008: Salient features of the Act,
Incorporation of limited liability partnership, its rights and duties, a comparative study of
Partnership and the Limited liability partnership Act.
CASE-(7) The Consumer Protection Act, 1986, Case : Gauhati Co-Operative 17 Urban -
vs - Santosh Kumar Tewari and Ors. on 29 May, 1997 ( Equivalent citations: (1997) 5
CompLJ 607 NCDRC )

INDIAN COMPANIES ACT, 1956 Incorporation of a company, doctrine of “lifting the

corporate veil” memorandum of Association, articles of association, principle of “Ultra
vires” and “Indoor management” difference between private and public company,
different kinds of meetings, Prospectus.
CASE-(8) The Companies Act 1956), SUPREME COURT OF INDIA 20 Rajahmundry Electric
... vs A. Nageswara Rao And Others on 16 December, 1955 Equivalent citations :1956
AIR 213, 1955 SCR (2)1066

Suggested Readings:
2. S.S. Gulsan, Business Law, 14th Edition, 2008, Excel Books
3. Akhileshwar Pathak, Legal Aspects of Business, 4th edition,2009, Tata Mcgra Hill
4. K.R. Bulchandani, Business Law for Management, 4th edition,2004, Himalaya
PublishingHouse.
5. Avtar singh, Contract Act –10th edition,2008,Eastern Book Company
6. Bare Acts-Eastern Book Company
Course Outcomes: Upon successfully completing the course, candidates should be able to:

COURSE OUTCOMES DESCRIPTION

CO1 Able to acquire a sound understanding of the legal aspects of the law
affectingbusinesses
CO2 Able to explain the principles of Indian Business Law and Company Law
CO3 Able to develop reasoning abilities by applying the principles of law in the
business
environment
CO4 Ability to appraise the legal environment of the organization and develop
suitable
strategies
CO5 Ability to demonstrate not only theoretical/conceptual but also the knowledge
in
working with Corporates
CO6 Ability to analyse a given business context using basic understanding of the
applicableActs and develop a suitable operational framework.

Employable Skills Measurement tool

Understanding of fundamentals of the legal aspects of
Presentations, Quiz
the lawaffecting businesses.
Understanding of principles of Indian Business Group assignment, Case
Law andCompany Law. studyanalysis
Group assignment, Case
Develop reasoning abilities for applying law principles.
studyanalysis
Quiz, Debate, Case
Develop a suitable legal operational framework.
studyanalysis
 MBA497: Human Values & Ethics
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Prerequisite: - Basic requirement for fulfillment of human aspiration.

C o ur
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1. To help students distinguish between values and skills, and understand the
need, basicguidelines, content and process of value education.
2. To help students initiate a process of dialog within themselves to know what
they ‘reallywant to be’ in their life and profession
3. To help students understand the meaning of happiness and prosperity for a human being.
4. To facilitate the students to understand harmony at all the levels of human living,
and liveaccordingly.
5. To facilitate the students in applying the understanding of harmony in existence
in theirprofession and lead an ethical life.

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Need for values education, Self Exploration, Happiness and Prosperity, Basic Features of a
good human,life management.
Uni
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Understanding Harmony in Human Being, Social Health and Concept of Dharma.
Un i
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Understanding harmony in family and relations, Value of trust and relationship management,
Role ofreligion in human life.
Un i
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Understanding Harmony in environment, Role of individuals in nation building, Conscious
Business.
Un i
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Comparison of Indian and western view of ethics and values.
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1. Understand the significance of value inputs in a classroom and start applying them in
their life andprofession.
2. Distinguish between values and skills, happiness and accumulation of physical facilities,
the Self andthe Body, Intention and Competence of an individual, etc.
3. Understand the value of harmonious relationship based on trust and respect in
their life andprofession.
4. Understand the role of a human being in ensuring harmony in society and nature.
5. Distinguish between ethical and unethical practices, and start working out the strategy to
actualize aharmonious environment wherever they work.