QUANTITATIVE
DATA ANALYSIS
Basic Concepts
of Quantitative
Data Analysis
Quantitative Data Analysis
The process of analyzing and interpreting
numerical data. It helps you make sense of
information by identifying patterns, trends,
and relationships between variables through
mathematical calculations and statistical tests.
It only gives you the what, not the why
Quantitative
Analysis
Quantitative VS. Qualitative Data Analysis
Quantitative
Based on close-ended questions, like multiple choices,
yes/no, rating scales, and checkboxes
Uses numerical data to provide insights into qustions
like ‘what’, ‘how many’, or ‘how often’.
More objective in nature because it’s based on facts
Best for quick answers from large sample sizes
Qualitative
Based on open-ended questions that let participants
respond in their own words.
Uses descriptive or behavioral data to provide insights
into questions like ‘why’
More subjective in nature since it’s based on opinions
Best for contextual insights from small and medium
sample sizes
POPULATION VS. SAMPLE
Sample
Population
the portion of the group
the entire group
that you can actually
access
DESCRIPTIVE ANALYSIS
Focuses on describing the contents of the sample.
Purely describe the composition of the specific sample.
Typical Descriptive Statistics
Mean (Average) - Mathematical average of a range of
numbers
Median (Midpoint) - midpoint in a range of arranged number
in order. (If the data set makes up an odd number, the
median is the number right in the middle of the set. If the
data set makes up an even number, the median is the
midpoint between the 2 middle numbers)
Mode (most common) -
most commonly repeated
number in the set
Standard Deviation - tells
you how spread out the data
is.
Standard Deviation
Skewness - a measure of the asymmetry of a distribution
Skewness
EXAMPLE
INFERENTIAL ANALYSIS
Aims to make predictions about what you’ll find in the
population based on what you have observed in the sample
Allows you to connect the dots, when done correctly.
Used for Hypothesis Testing, to test hypothesis taht
predicts changes or differences
Common Types of Predictions
Differences between two or more groups (E.g. height
differences between groups of children.)
Relationships between two or more variables. (E.g. link
between body weight and exercise frequency)
Common Inferential Statistical Methods
1. T-Tests - to assess differences between groups in terms
of: Means, Standard Deviations, and Skewness.
2. Anova (Analysis of Variants) - to assess differences
between multiple groups
3. Correlation - to assess relationship between 2 variables
4. Regression - to assess the causal relationship between
variables
Correlation
does not
mean equal
causation
Steps in
Quantitative
Data Analysis
Preparing the Data
Analyzing the Data
REFERENCES
Quantitative Data Analysis 101 Tutorial:
Statistics Explained Simply + Examples - YT
channel (Gras Coach)
[Link]
data-analysis/
[Link]
ources/data-science/nominal-data/
THANK YOU!
