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New Marketing Capabilities Overview

The document discusses new capabilities in marketing, exploring emerging trends like personalization, influencer marketing, and video content, as well as new technologies like artificial intelligence, virtual reality, and augmented reality. It also covers disruptive strategies such as guerrilla marketing and growth hacking, and discusses the benefits of adopting new capabilities like increased engagement while also noting challenges around integration and data privacy.

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Rahul Chandale
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22 views8 pages

New Marketing Capabilities Overview

The document discusses new capabilities in marketing, exploring emerging trends like personalization, influencer marketing, and video content, as well as new technologies like artificial intelligence, virtual reality, and augmented reality. It also covers disruptive strategies such as guerrilla marketing and growth hacking, and discusses the benefits of adopting new capabilities like increased engagement while also noting challenges around integration and data privacy.

Uploaded by

Rahul Chandale
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

S. K. N.

Sinhgad School of Business Management, Pune


MBA batch 2023-2025
Division- A

Sub : Business of Marketing ( New Company Capabilities )

Under the Guidance by : Prof. Ram Kolhe

Presented by :- Makrand Vijay Sonawane

Roll No : - 77
New Company
Capabilities in the
Basic of Marketing
Welcome to our presentation on the exciting world of marketing! In this
session, we will explore the latest trends, technologies, and strategies that
are revolutionizing the field.
Current Marketing Landscape
the marketing landscape has evolved in recent years, from traditional advertising to data-driven
approaches, and companies are leveraging these changes to reach their target audiences effectively.
Emerging Trends in Marketing
Personalization

Explore the power of personalization in marketing, how it creates better user experiences,
and boosts customer engagement and loyalty.

Influencer Marketing

Learn businesses are leveraging the reach and influence of social media influencers to
promote their products and services to a broader audience.

Video Content

the impact of video content in capturing the attention of consumers, driving engagement,
and conveying brand stories effectively.
New Technologies in Marketing
1 Artificial Intelligence

Explore how AI-powered


technologies such as chatbots and
Virtual Reality 2 predictive analytics are
virtual reality is transforming revolutionizing customer
marketing experiences, allowing interactions and decision-making
businesses to create immersive processes.
brand experiences and engage
customers on a deeper level. 3 Augmented Reality

Learn about the potential of


augmented reality in creating
interactive and engaging marketing
campaigns that seamlessly blend
the digital and physical worlds.
Disruptive Strategies in Marketing

Guerrilla Marketing Growth Hacking

unconventional and low-budget marketing Learn growth hackers use innovative and data-
tactics that create memorable experiences and driven approaches to rapidly experiment and
generate buzz around your brand. identify scalable marketing strategies for
business growth.

User-Generated Content Content Marketing


Explore the power of leveraging user- compelling storytelling, valuable content, and
generated content to build brand trust, social information sharing can drive brand awareness,
proof, and foster genuine connections with your generate leads, and nurture customer
audience. relationships.
Benefits and Challenges of Adopting
New Capabilities
1 Benefits: 2 Challenges:

Increased customer engagement, Integration complexities, data security


improved brand perception, enhanced and privacy, competition for attention,
targeting, better ROI, and real-time data and the need for continuous learning and
insights. adaptation.
Conclusion
As the marketing landscape continues to evolve, it is crucial for businesses
to embrace new capabilities and adapt to changing consumer behaviors to
stay ahead of the competition and achieve sustainable growth.

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