Swim School Business Plan

Splash, Swim, Succeed

BUSINESS
PLAN
2023

 John Doe  10200 Bolsa Ave, Westminster, CA, 92683  (650) 359-3153

 [email protected]  http://www.example.com

Information provided in this business plan is unique to this business and confidential; therefore, anyone reading this plan
agrees not to disclose any of the information in this business plan without prior written permission of the company.
Table of Contents

Executive Summary 6

Market opportunity 7

Swim School Programs 7

Marketing & Sales Strategies 8

Financial Highlights 8
Units Sold v/s Revenue 9

Company Overview 10

Ownership 11
Business Owners 11

Mission statement 12

Business history 12

Future goals 12

Market Analysis 13

Target Market 14

Market size and growth potential 14

Market Size 15

Competitive analysis 15
Aqua-Tots Swim Schools 15

Goldfish Swim School 16

SwimLabs Swim School 16

Market trends 16

Regulatory environment 17

Products and Services 18

Services 19
Learn-to-Swim School 19

Competitive Swim School 20

Infant & Toddler Swim School 20

Adult Swim School 21

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 Facilities & Amenities 21

Additional Services 21

Sales And Marketing Strategies 22

Unique Selling Proposition (USP) 23

Pricing Strategy 23

Marketing strategies 24
Online 24

Offline 24

Sales strategies 25

Customer retention 25

Operations Plan 26

Staffing and Training 27

Operational Process 27

Equipment & Machinery 28

Management Team 29

Key managers 30
John Doe 30

Jane Doe 31

Alice Brown 31

Robert Brown 31

Organizational structure 31
Organization chart 32

Compensation plan 32

Advisors/Consultants 33
[ADVISOR NAME] 33

[CONSULTANT NAME] 33

Financial Plan 34

Profit & loss statement 35

Cash flow statement 38

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 Balance sheet 40

Break-even Analysis 42

Financing needs 44

Appendix 46

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1.

Executive Summary

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 An executive summary is the first section of the business plan intended to
provide an overview of the whole business plan.

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Generally, it is written after the entire business plan is ready. Here are some
components to add to your summary.

 Help tip  • Introduction

Swim of your
School Business Planbusiness idea.

• A brief explanation of market opportunity.

Start your executive summary by briefly introducing your business to your readers.
• An overview of your products and services.
• Brief
This section may include about of
the name your core
your team.
swim school business, its location, when it was
To unlock help try Upmetrics! 
founded, the type of swim school highlights.
• Financial business (E.g., competitive swim school, infant & toddler
swim schools, adult swim schools), etc.
• Call to action.
Start writing here..

Market opportunity

 Help tip  Swim School Business Plan

Summarize your market research, including market size, growth potential, and marketing
trends. Highlight the opportunities in the market and how your business will fit in to fill the gap.

To unlock help try Upmetrics! 

Start writing here..

Swim School Programs

 Help tip  Swim School Business Plan

Highlight the swim school programs you offer your clients. The USPs and differentiators you
offer are always a plus.

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For instance, you may include the age group you cater to, all the swimming courses, vacation
batches, etc.
Start writing here..

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Marketing & Sales Strategies

 Help tip  Swim School Business Plan

Outline your sales and marketing strategies—what marketing platforms you use, how you plan
on acquiring customers, etc.

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Start writing here..

Financial Highlights

 Help tip  Swim School Business Plan

Briefly summarize your financial projections for the initial years of business operations. Include
any capital or investment requirements, associated startup costs, projected revenues, and
profit forecasts.
To unlock help try Upmetrics! 

Start writing here..

Swim School Business Plan | Business Plan 2023 8/48

Units Sold v/s Revenue

Units Sold Revenue

15.00k

10.00k

5.00k

0
Year 1 Year 2 Year 3

End of interactive chart.

Financial Year Units Sold Revenue

Year 1 1,550 $10,000

Year 2 1,800 $12,000

Year 3 2,050 $14,000

 Help tip  Swim School Business Plan

Summarize your executive summary section with a clear CTA, for example, inviting angel
investors to discuss the potential business investment.

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Write a call to action for your business plan.

Swim School Business Plan | Business Plan 2023 9/48

2.

Company Overview

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 Depending on what details of your business are essential, you’ll need
different elements in your business overview.

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Still, there are some foundational elements like business name, legal
structure, location, history, and mission statement that every business
overview should include.
 Help tip  Swim School Business Plan

Describe your business in this section by providing all the basic information:

Describe what kind of swim school company you run and the name of it. You may specialize in
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one of the following swim school businesses:

• Lean-to-swim school
Start writing here..
• Competitive swim school
• Infant & toddler swim school
Ownership
• Adult swim school

Describe the legal structure of your swim school, whether it is a sole proprietorship, LLC,
 Help tip
partnership,  Swim School Business Plan
or others.

Explain
List the where
namesyour business
of your is locatedfounders
swim school’s and whyoryou selected
owners. the place.
Describe what shares they own and
their responsibilities for efficiently managing the business.

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Start writing here..

Business Owners

60% John Doe

40% Jane Doe

Swim School Business Plan | Business Plan 2023 11/48

Mission statement

 Help tip  Swim School Business Plan

Summarize your business’ objective, core principles, and values in your mission statement. This
statement needs to be memorable, clear, and brief.

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❛ At [Blue Wave Swim School], our mission is to provide exceptional

swim education and aquatic safety training that empowers
individuals to confidently and safely enjoy the water.

We are committed to fostering a supportive, inclusive

environment where students of all ages and backgrounds can
thrive and reach their full potential.

❜
Business history

 Help tip  Swim School Business Plan

If you’re an established swim school, briefly describe your business history, like—when it was
founded, how it evolved over time, etc.

Additionally, If you have received any awards or recognition for excellentTo unlock help try Upmetrics! 
work, describe them.

Start writing here..

Future goals

 Help tip  Swim School Business Plan

It’s crucial to convey your aspirations and vision. Mention your short-term and long-term goals;
they can be specific targets for revenue, market share, or expanding your services.

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Start writing here..

Swim School Business Plan | Business Plan 2023 12/48

3.

Market Analysis

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 Market analysis provides a clear understanding of the market in which your
printing business will run along with the target market, competitors, and
growth opportunities.
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Your market analysis should contain the following essential components:

 Help tip  • Target

Swim market.
School Business Plan

• Market size and growth potential.

To write the introduction section of your market analysis, start by clearly identifying your
• Competitive analysis.
primary target market.
• Market trends.
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Mention specific industries or sectors
• Regulatory that your business aims to serve. Next,
environment. define your ideal
customer by listing the attributes they value most, such as quality, affordability, or
convenience.
Start writing here..

Finally, discuss the insights gained from your market research. Highlight the needs and
preferences of your potential clients, and explain how your products or services meet those
Target Market
specific demands.

This will set a strong foundation for the rest of your market analysis, demonstrating that you
 Help tip  Swim School
have a clear understanding
Business Plan
of your target audience and their needs.

Start this section by describing your target market. Define your ideal customer and explain what
types of services they prefer. Creating a buyer persona will help you easily define your target
market to your readers.
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For instance, children, parents, fitness enthusiasts, or educational institutes would be an ideal
target
Start audience
writing here.. for a swim school business.

Market size and growth potential

 Help tip  Swim School Business Plan

Describe your market size and growth potential and whether you will target a niche or a much
broader market.

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For instance, the market size of swim schools is expected to be $622.4 million by 2027, so it is
crucial to define the segment of your target market and its growth potential.
Start writing here..

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Market Size

Available Market
Total global population interested in
swimming education.
10M
Served Market
Global population with access to swim
schools
2M
Target Market
Children aged 3-12 in need of swim
lessons.
500k

 Help tip  Swim School Business Plan

Identify and analyze your direct and indirect competitors. Identify their strengths and
weaknesses, and describe what differentiates your swim school from them.

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Point out how you have a competitive edge in the market.

Competitive analysis

Aqua-Tots Swim Schools

Aqua-Tots Swim Schools is an international franchise that has been providing swim lessons to
children of all ages for over two decades. With locations spread across various countries, they have a
standardized curriculum and a strong brand reputation.

Features Strengths Weaknesses

Comprehensive age-based Broad geographic presence Less flexibility in tailoring
programs from infants to due to franchise model. programs to specific community
adolescents. needs due to standardized
Established brand reputation
curriculum.
Flexible class schedules and trust.
including private and semi- Potential for variability in lesson
Comprehensive training for
private lessons. quality across franchises.
instructors.
Specialized training for children
with special needs.

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Goldfish Swim School
Goldfish Swim School specializes in teaching children aged 4 months to 12 years. They are known for
their highly trained instructors, small class sizes, and warm, kid-friendly environment.

Features Strengths Weaknesses

Year-round swim lessons with High emphasis on creating a Limited age range for their core
a 4:1 student-to-teacher ratio. fun, engaging environment for programs.
kids.
Unique facilities with a tropical Premium pricing might not be
décor and heated pools. Consistent lesson quality due accessible for all demographics.
to rigorous instructor training.
Regular family swim sessions
and parties. Strong community involvement
and events.

SwimLabs Swim School

SwimLabs stands out by combining traditional swim lessons with innovative technology. They use
video feedback and other tech tools to improve swimming techniques for all ages and abilities.

Features Strengths Weaknesses

Small group classes with video Use of technology makes it May not appeal to parents
analysis feedback. attractive for tech-savvy seeking a more traditional swim
parents and competitive school experience.
Programs for competitive
swimmers.
swimmers to refine their Higher dependency on
technique. Broad range of programs technology infrastructure.
catering to different age groups
Adult swim lessons and
and skill levels.
triathlete training.
Focus on technical proficiency
in swimming.

Market trends

 Help tip  Swim School Business Plan

Analyze emerging trends in the industry, such as technology disruptions, changes in customer
behavior or preferences, etc. Explain how your business will cope with all the trends.

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For instance, early childhood swimming has a booming market; explain how you plan on
dealing with this potential growth opportunity.
Start writing here..

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Regulatory environment

 Help tip  Swim School Business Plan

List regulations and licensing requirements that may affect your swim school company, such
as business licenses & permits, health & safety regulations, insurance requirements,
employment laws, etc.
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Start writing here..

Swim School Business Plan | Business Plan 2023 17/48

4.

Products and Services

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 The product and services section of a swim school business plan should
describe the specific services and products that will be offered to customers.
To write this section should include the following:
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• Introduce what you are gonna offer.

• List products/services with detailed descriptions.
 Help tip  Swim School Business Plan
• Pricing structure.
• Product/service
To craft the introduction lifecycle.
for your "Products and Services" chapter, begin by positioning your
business within its industry, emphasizing
• Safety and qualityits unique strengths or value proposition.
assurance.
• Support and warranty.
Highlight not only the tangible products or services you offer but also theTooverarching
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benefits
or solutions they provide to customers. Mention any key resources or expertise that elevate
your
Start offerings,
writing here.. such as advanced technology or a dedicated team.

Conclude the introduction by signposting readers to the deeper exploration of your offerings in
the following sections. This approach ensures that readers understand the context,
 Help tip
significance, and scope of what your business brings to the table.

Mention the swim school programs your school will offer. This list may include:

• Lean-to-swim school
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• Competitive swim school
• Infant & toddler swim school
Services
• Adult swim school

Learn-to-Swim School
Price: [$150] per month


A foundational program designed for beginners of all
ages, focusing on building confidence in the water and
teaching basic swimming skills.

Specifications

• Duration: 8 classes per month

• Class Length: 30 minutes

• Age Group: All ages

• Instructor-to-Student Ratio: 1:4

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 Competitive Swim School
Price: [$250] per month


A comprehensive program offering advanced coaching
for individuals aiming to compete. Focuses on technique
optimization, endurance training, and competition
readiness.

Specifications

• Duration: 12 classes per month

• Class Length: 45 minutes

• Age Group: 7 and above

• Instructor-to-Student Ratio: 1:6

• Additional: Access to competitions and events

Infant & Toddler Swim School

Price: [$100] per month


A gentle introduction to water for infants and toddlers,
ensuring a fun and safe learning environment.

Specifications

• Duration: 8 classes per month

• Class Length: 20 minutes

• Age Group: 6 months to 3 years

• Instructor-to-Student Ratio: 1:2

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 Adult Swim School
Price: [$180] per month


Tailored coaching for adults, whether beginners or
looking to refine their strokes. Focuses on comfort,
technique, and building confidence in the water.

Specifications

• Duration: 8 classes per month

• Class Length: 40 minutes

• Age Group: 18 and above

• Instructor-to-Student Ratio: 1:3

Facilities & Amenities

 Help tip  Swim School Business Plan

Give a brief description of the services and facilities at your swim school, emphasizing any
qualities that make you unique.

A cutting-edge pool, a warm water setting, or specialized equipment mayTobe

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examples of this.

Start writing here..

Additional Services

 Help tip  Swim School Business Plan

Mention if your swim school company offers any additional services. You may include services
like specialized events, birthday events, summer camps or clinics, etc.

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Start writing here..

Swim School Business Plan | Business Plan 2023 21/48

5.
Sales And Marketing
Strategies

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 Writing the sales and marketing strategies section means a list of strategies
you will use to attract and retain your clients.

Here are some key points to include in your marketing To unlock help try Upmetrics! 
plan:

• Define a unique selling proposition (USP).

 Help Tip  Swim Schoolpricing
• Explain Business Plan
strategy.
• Marketing strategies.
To create an effective introduction for your "Sales and Marketing Strategies" chapter, start by
setting the stage within• your
Salesspecific
strategies.
industry or market.
• Customer retention.
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Emphasize the competitive nature of your field and the importance of both quality services and
strategic marketing in this context.
Start writing here..
Clearly state the objectives of your sales and marketing strategies, which should include
maximizing outreach, fostering engagement, and achieving sustained growth.

Unique Selling
Additionally, Proposition
mention (USP)or approaches you will employ, whether traditional
the specific techniques
or modern, to establish your brand as the preferred choice for your target audience. This
introduction provides a clear overview and prepares readers for the detailed strategies that
 Help tip
follow.  Swim School Business Plan

Define your business’s USPs depending on the market you serve, the equipment you use, and
the unique services you provide. Identifying USPs will help you plan your marketing strategies.

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For example, qualified instructors, small batch sizes, customized programs, or water safety
could be some of the great USPs for a swim school.
Start writing here..

Pricing Strategy

 Help tip  Swim School Business Plan

Describe your pricing strategy—how you plan to price your services and stay competitive in the
local market. You can mention any discounts you plan on offering to attract new customers.

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Start writing here..

Swim School Business Plan | Business Plan 2023 23/48

  Help tip  Swim School Business Plan

Discuss your marketing strategies to market your services. You may include some of these
marketing strategies in your business plan—social media marketing, content marketing, print
marketing, etc.
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Marketing strategies

Online

Social Media Content Marketing

 Leverage platforms like Facebook,

Instagram, and Twitter to engage
 Develop and share valuable
content such as blog posts, videos,
with our community, share helpful and infographics that highlight the
content, and promote our benefits of swimming and
programs. showcase our expertise.

Offline

Print Marketing

 Distribute flyers and brochures in local communities and schools to raise awareness
about our swim school.

Swim School Business Plan | Business Plan 2023 24/48

  Help tip  Swim School Business Plan

Outline the strategies you’ll implement to maximize your sales. Your sales strategies may
include partnering & collaborating with other businesses, offering referral programs, etc.

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Sales strategies

Partner with Businesses Referral Programs

 Form strategic partnerships with

local businesses and organizations
 Implement a referral program that
rewards current customers for
to cross-promote our services. referring new clients to our swim
school.

 Help tip  Swim School Business Plan

Describe your customer retention strategies and how you plan to execute them. For instance,
introducing loyalty programs, discounts on annual membership, personalized service, etc.

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Customer retention

Loyalty Programs Discounts on Annual

 Introduce loyalty programs that

reward repeat customers with
 Membership
Offer attractive discounts to
discounts and other perks. customers who sign up for annual
memberships.

Personalized Service

 Provide personalized attention and

support to each customer,
ensuring their satisfaction and
encouraging long-term loyalty.

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6.

Operations Plan

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 When writing the operations plan section, it’s important to consider the
various aspects of your business operations.

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Here are the components to include in an operations plan:

• Describe the operational process.

 Help tip  Swim School Business
• Describe Plan chain.
your supply
• Customer satisfaction.
To create an effective introduction for your "Operational Plan" chapter, start by emphasizing the
pivotal role of efficient •operations
Equipmentin&the
Machinery.
success of your business, underscoring how they
directly impact the quality of services delivered.
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Make it clear that operational excellence is crucial for fulfilling your commitments to customers
and
Start ensuring
writing optimal outcomes.
here..

Then, briefly outline what readers can expect in this chapter, mentioning key areas you'll cover
such as staffing, operational processes, and facilities.
Staffing and Training
This introduction sets the stage by highlighting the significance of operational planning and
piques the reader's interest in the detailed insights to come.
 Help tip  Swim School Business Plan

Mention your business’s staffing requirements, including the number of employees, coaches, or
trainers needed. Include their qualifications, the training required, and the duties they will
perform.
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Start writing here..

Operational Process

 Help tip  Swim School Business Plan

Outline the processes and procedures you will use to run your swim school business. Your
operational processes may include curriculum development, facilities & equipment
management, enrollment, lesson delivery & instruction, etc.
To unlock help try Upmetrics! 

Start writing here..

Swim School Business Plan | Business Plan 2023 27/48

Equipment & Machinery

 Help tip  Swim School Business Plan

Include the list of equipment and machinery required for a swim school, such as swimming
pool, pool safety equipment, swim aids & training equipment, underwater cameras, etc.

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Start writing here..

Swim School Business Plan | Business Plan 2023 28/48

7.

Management Team

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 The management team section provides an overview of the individuals
responsible for running your business plan.

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This section should provide a detailed description of the experience and
qualifications of each manager, as well as their responsibilities and roles.

 Help tip  • Describe

Swim the role Plan
School Business and responsibilities of the Founders/CEO.
• List the core team.
To craft an introduction for your "Management Team" chapter, begin by emphasizing the crucial
• Describe organizational structure.
role of leadership in the success of any business.
• Compensation plan.
Highlight your company's commitment
• List to having a strong and dedicatedTo
Advisors/Consultants.
unlock help try Upmetrics! 
management team.
Showcase the diversity and expertise of your team members, illustrating how their varied
backgrounds
Start writing here..contribute to the overall strength of your organization.

Conclude by emphasizing the team's experience and how it positions your program as a leader
in your industry.
Key managers
This introduction will set the stage for readers to understand the significance and capabilities
of your management team, creating a positive impression as they delve into the details of each
 Help tip  and
team member's role
Swim School Business Plan
contributions in the subsequent sections.

Introduce your management and key members of your team, and explain their roles and
responsibilities.

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It should include, senior management, and other department managers (e.g. operations
manager, swim program manager.) involved in the swim school business operations, including
their
Start education,
writing here.. professional background, and any relevant experience in the industry.

JOHN DOE
CEO and Founder - [email protected]

John has a Bachelor's degree in Physical Education from the University of

California and has over 15 years of experience in the swim education industry.

His passion for swimming and education drove him to establish [Blue Wave
Swim School] to provide quality swim lessons to people of all ages.

Swim School Business Plan | Business Plan 2023 30/48

 JANE DOE
Operations Manager - [email protected]

Jane holds a Master’s degree in Business Administration from Harvard

University and has worked in operations management for over ten years.

Her expertise in process optimization and team management ensures that the
swim school runs seamlessly.

ALICE BROWN
Swim Program Manager - [email protected]

Alice graduated with a degree in Physical Education and has a certification in

advanced swim coaching.

With over eight years of experience in curriculum development, she creates

programs that cater to the diverse needs of our clients.

ROBERT BROWN
Senior Swim Coach - [email protected]

Robert has a degree in Sports Science and is a certified swim coach with over
twelve years of experience.

His commitment to safety and excellence makes him an invaluable asset to our
team.

Organizational structure

 Help tip  Swim School Business Plan

Explain the organizational structure of your management team. Include the reporting line and
decision-making hierarchy.

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Start writing here..

Swim School Business Plan | Business Plan 2023 31/48

Organization chart

John Doe
CEO

Jane Doe Daniel Green

Operations Manager Finance Manager

Robert Brown Alice Brown

Senior Swim Coach Swim Program Manager

End of interactive chart.

Compensation plan

 Help tip  Swim School Business Plan

Describe your compensation plan for the management and staff. Include their salaries,
incentives, and other benefits.

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Start writing here..

Swim School Business Plan | Business Plan 2023 32/48

  Help tip  Swim School Business Plan

Mentioning advisors or consultants in your business plans adds credibility to your business
idea.

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So, if you have any advisors or consultants, include them with their names and brief information
consisting of roles and years of experience.
Advisors/Consultants

[ADVISOR NAME]
Strategic Growth Advisor

With an extensive background in expanding businesses in the swim school

industry, [Advisor Name] offers strategic guidance on scaling operations and
tapping into new market segments.

With over 15 years in the swim school business, [Advisor Name 1] has a rich
blend of operational and strategic experience that proves invaluable to our
team.

[CONSULTANT NAME]
Customer Experience Consultant

[Consultant Name]'s expertise lies in optimizing the customer journey, ensuring

that each student and parent has a positive, enriching experience at Blue Wave
Swim School.

Having spent over 12 years refining customer experiences in various industries,

[Consultant Name] brings a unique perspective to our operations.

Swim School Business Plan | Business Plan 2023 33/48

8.

Financial Plan

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 When writing the financial plan section of a business plan, it’s important to provide a comprehensive overview of your financial
projections for the first few years of your business, You may provide the following:

To unlock help try Upmetrics! 

• Introduction.
• Add startup costs (for new businesses).
• Profit & loss statement.
 Help tip  Swim School Business Plan
• Cash Flow Statement.
To create an effective introduction for your "Financial Plan" chapter, begin by stressing the critical role of a well-structured financial plan in the
• Balance sheet.
success of your venture.
• Break-even analysis.
• Sales
Emphasize how this plan as the foundation for sustainability and profitability while keeping your services affordableToand
forecast.
serves unlock help try Upmetrics! 
accessible.
• Financing needs.
Mention that the upcoming section will provide detailed insights into your projected financial statements, outlining revenue streams, expenses,
Start writing here..
and the strategic path to financial stability.

This introduction will help your readers understand the significance of the financial plan and its alignment with your mission and goals, setting

theHelp tip
stage  Swim
for a deeper School Business Plan
exploration of your financial strategy.

Describe details such as projected revenue, operational costs, and service costs in your projected profit and loss statement. Make sure to include
your business’s expected net profit or loss.

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Profit & loss statement

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Revenue $0 $0 $0 $0 $0

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 2023-24 2024-25 2025-26 2026-27 2027-28

Cost Of Sales $0 $0 $0 $0 $0

General Costs $0 $0 $0 $0 $0

Revenue Specific Costs $0 $0 $0 $0 $0

Personnel Costs (Direct

$0 $0 $0 $0 $0
Labor)

Gross Margin $0 $0 $0 $0 $0

Gross Margin (%) 0% 0% 0% 0% 0%

Operating Expense $0 $0 $0 $0 $0

Payroll Expense
$0 $0 $0 $0 $0
(Indirect Labor)

General Expense $0 $0 $0 $0 $0

Bad Debt $0 $0 $0 $0 $0

Amortization of Current
$0 $0 $0 $0 $0
Assets

EBITDA $0 $0 $0 $0 $0

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 2023-24 2024-25 2025-26 2026-27 2027-28

Additional Expense $0 $0 $0 $0 $0

Long Term
$0 $0 $0 $0 $0
Depreciation

Gain or loss from Sale

$0 $0 $0 $0 $0
of Assets

EBIT $0 $0 $0 $0 $0

Interest Expenses $0 $0 $0 $0 $0

EBT $0 $0 $0 $0 $0

Income Tax Expense $0 $0 $0 $0 $0

Total Expense $0 $0 $0 $0 $0

Net Income $0 $0 $0 $0 $0

Net Income (%) 0% 0% 0% 0% 0%

Retained Earning
$0 $0 $0 $0 $0
Opening

Owner's Distribution $0 $0 $0 $0 $0

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 2023-24 2024-25 2025-26 2026-27 2027-28

Retained Earning
$0 $0 $0 $0 $0
Closing

 Help tip  Swim School Business Plan

The cash flow for the first few years of your operation should be estimated and described in this section.

This may include billing invoices, payment receipts, loan payments, and any other cash flow statements.
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Cash flow statement

2023-24 2024-25 2025-26 2026-27 2027-28

Cash Received $0 $0 $0 $0 $0

Cash Paid $0 $0 $0 $0 $0

COS & General Expenses $0 $0 $0 $0 $0

Salary & Wages $0 $0 $0 $0 $0

Interest $0 $0 $0 $0 $0

Sales Tax $0 $0 $0 $0 $0

Income Tax $0 $0 $0 $0 $0

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 2023-24 2024-25 2025-26 2026-27 2027-28

Net Cash From

$0 $0 $0 $0 $0
Operations

Assets Sell $0 $0 $0 $0 $0

Assets Purchase $0 $0 $0 $0 $0

Net Cash From

$0 $0 $0 $0 $0
Investments

Amount Received $0 $0 $0 $0 $0

Loan Received $0 $0 $0 $0 $0

Common Stock

Preferred Stock $0 $0 $0 $0 $0

Owner's Contribution $0 $0 $0 $0 $0

Amount Paid $0 $0 $0 $0 $0

Loan Capital $0 $0 $0 $0 $0

Dividends & Distributions $0 $0 $0 $0 $0

Net Cash From

$0 $0 $0 $0 $0
Financing

Swim School Business Plan | Business Plan 2023 39/48

 2023-24 2024-25 2025-26 2026-27 2027-28

Summary

Starting Cash $0 $0 $0 $0 $0

Cash In $0 $0 $0 $0 $0

Cash Out $0 $0 $0 $0 $0

Change in Cash $0 $0 $0 $0 $0

Ending Cash $0 $0 $0 $0 $0

 Help tip  Swim School Business Plan

Create a projected balance sheet documenting your swim school business’s assets, liabilities, and equity.

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Balance sheet

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Assets $0 $0 $0 $0 $0

Current Assets $0 $0 $0 $0 $0

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 2023-24 2024-25 2025-26 2026-27 2027-28

Cash $0 $0 $0 $0 $0

Accounts Receivable $0 $0 $0 $0 $0

Inventory $0 $0 $0 $0 $0

Other Current Assets $0 $0 $0 $0 $0

Long Term Assets $0 $0 $0 $0 $0

Gross Long Term Assets $0 $0 $0 $0 $0

Accumulated Depreciation $0 $0 $0 $0 $0

Liabilities & Equity $0 $0 $0 $0 $0

Liabilities $0 $0 $0 $0 $0

Current Liabilities $0 $0 $0 $0 $0

Accounts Payable $0 $0 $0 $0 $0

Income Tax Payable $0 $0 $0 $0 $0

Sales Tax Payable $0 $0 $0 $0 $0

Short Term Debt $0 $0 $0 $0 $0

Long Term Liabilities $0 $0 $0 $0 $0

Long Term Debt $0 $0 $0 $0 $0

Swim School Business Plan | Business Plan 2023 41/48

 2023-24 2024-25 2025-26 2026-27 2027-28

Equity $0 $0 $0 $0 $0

Paid-in Capital $0 $0 $0 $0 $0

Common Stock $0 $0 $0 $0 $0

Preferred Stock $0 $0 $0 $0 $0

Owner's Contribution $0 $0 $0 $0 $0

Retained Earnings $0 $0 $0 $0 $0

Check $0 $0 $0 $0 $0

 Help tip  Swim School Business Plan

Determine and mention your business’s break-even point—the point at which your business costs and revenue will be equal.

This exercise will help you understand how much revenue you need to generate to sustain or be profitable.
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Break-even Analysis

2023-24 2024-25 2025-26 2026-27 2027-28

Starting Revenue $0 $0 $0 $0 $0

Swim School Business Plan | Business Plan 2023 42/48

 2023-24 2024-25 2025-26 2026-27 2027-28

Net Revenue $0 $0 $0 $0 $0

Closing Revenue $0 $0 $0 $0 $0

Starting Expense $0 $0 $0 $0 $0

Net Expense $0 $0 $0 $0 $0

Closing Expense $0 $0 $0 $0 $0

Is Break Even? 0 0 0 0 0

Break Even Month 0 0 0 0 0

Days Required 0 0 0 0 0

Break Even Revenue $0 $0 $0 $0 $0

Break Even Units

Swim School Business Plan | Business Plan 2023 43/48

Financing needs

 Help tip  Swim School Business Plan

Calculate costs associated with starting a swim school business, and estimate your financing needs and how much capital you need to raise to
operate your business.

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Be specific about your short-term and long-term financing requirements, such as investment capital or loans.

Start writing here..

Swim School Business Plan | Business Plan 2023 44/48

Swim School Business Plan | Business Plan 2023 45/48
9.

Appendix

Swim School Business Plan | Business Plan 2023 46/48

 When writing the appendix section, you should include any additional
information that supports the main content of your plan. This may include
financial statements, market research data, legal documents, and other
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relevant information.

• Include a table of contents for the appendix section to make it easy for
readers to find specific information.
• Include financial statements such as income statements, balance
sheets, and cash flow statements. These should be up-to-date and
show your financial projections for at least the first three years of your
business.
• Provide market research data, such as statistics on the size of the
printing industry, consumer demographics, and trends in the industry.
• Include any legal documents such as permits, licenses, and contracts.
• Provide any additional documentation related to your business plans,
such as marketing materials, product brochures, and operational
procedures.
• Use clear headings and labels for each section of the appendix so that
readers can easily find the information they need.

Remember, the appendix section of your business plan should only include
relevant and important information that supports the main content of your
plan.

Swim School Business Plan | Business Plan 2023 47/48

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