Scribd
Upload
86 views4 pages

FMCG Insights for Myanmar Consumers

The document provides information about Yathar Cho Industry Ltd, a private company in Myanmar that operates in the fast moving consumer goods industry. It was founded in 1997 and has between 500-1000 employees. The company's vision is to be internationally competitive in the instant food industry and its mission is to deliver hygienic, nutritious food while maintaining quality and creating unique tastes.

Uploaded by

yoonthiri min
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
86 views4 pages

FMCG Insights for Myanmar Consumers

The document provides information about Yathar Cho Industry Ltd, a private company in Myanmar that operates in the fast moving consumer goods industry. It was founded in 1997 and has between 500-1000 employees. The company's vision is to be internationally competitive in the instant food industry and its mission is to deliver hygienic, nutritious food while maintaining quality and creating unique tastes.

Uploaded by

yoonthiri min
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Name of organization: Yathar Cho Industry Ltd

Types of business: Private Company Limited


Type of industry: Fast moving consumer goods (FMCG) industry
Founder: U Wai Phyo
Established year: 1997

Type of Industry: Fast moving consume goods (FMCG) industry


Numbers of employees: nearly between 500- 1000 employees
Email: yumyumsales@[Link]
Contact: +95 1652241, +951652293
Website link: [Link]
Facebook page: Yum Yum Myanmar
[Link]/yumyummyanmar

Head office: Building 3, 2 nd Floor, Room 6, Myanmar ICT Park, Hlaing Township, Yangon
Region, Myanmar
Source: (Yum Yum, 2023).
Vision
 To be an internationally competitive company in the instant food industry

Mission
 To deliver only hygienic, nutritious, and healthy food
 To maintain and develop high and consistent quality
 To create distinct and unique taste consistently
 To contribute towards the benefits of customers and benefit the nation as well as the
society welfare

Source: (Yum Yum, 2023).

Core Value

 delicious taste
 safety
 affordability
 convenience

Objectives

To enhance brand awareness by 18% by distributing free tasters of Yum Yum Myanmar Noodles
at in-store sample events or food fairs

To attract 38% more new customers and loyal clients by giving special discounts or offers to the
clients
To increase customer satisfaction by 18% by provide fresh taste flavor match with local
consumers
To increase customer awareness by 58% by gathering customer feedback and correcting as well
as updating their reviews
Yum Yum
Myanmar

Local Global

Produced Orginal Manufactured


Flavor, Xcite Yum Yum Asaine
Noodles, Ultra cusine, Authentic
Noodles Series Thai, Thai series

Yum Yum Myanmar

Local Global

Yum Yum's thai


Market place, City
products (Yum Yum's
mart, and Convience
Jumbo, SOOD-DED,
stores
Chang Noi)
(Keller, 2013)
(Anon., 2010)

Bibliography
Yum Yum, 2023. About Us. [Online]
Available at: [Link]
[Accessed 14 January 2023].
Keller, K. L., 2013. Strategic brand management. 2nd ed. Harlow: Pearson.
Anon., 2010. Brand Management Paradigms. Journal of Marketing Management, 7(8), pp. 849-
875.

You might also like