Entrepreneurship
Develop a Product
Description:
Prototype Potential
Supplier SAMSON ALBERT D. SALAS
Regional Science High School For
Region 02
Entrepreneurship
Lesson 1:
Develop a Product
Description
OBJECTIVES
After going through this lesson,
you are expected to:
create a prototype of the product;
test the product prototype; and
validate the service description of
the product with potential
customers to determine its
acceptability.
What Is a Product
Descriptions?
Product Description
promotes and explains what a
product is and why it’s worth
buying.
provide customers with details
around the features and benefits
of the product so they’re obliged
to buy.
Product Description
is a copy on your product page that is
used to explain the features and benefits
of your product.
It successfully answers all the questions
your customers might have, including
product detail and information not
otherwise evident through product
images and videos.
(https://www.cloudways.com/blog/product-description-examples/)
Product Description
Is the marketing copy that
explains what a product is and
why it’s worth purchasing.
Its purpose is to supply customers
with important information about
the features and benefits of the
product, so they’re compelled to
buy.
How To Write Product
Descriptions That Sell?
PRODUCT DESCRIPTION
1. Focus on Your Ideal Buyer
address the target audience directly
and personally.
ask and answer questions as if you’re
having a conversation with them.
choose the words your ideal buyer
uses.
PRODUCT DESCRIPTION
2. Entice With Benefits
Highlight the benefits of each
feature.
Don’t sell just a product, sell an
experience.
PRODUCT DESCRIPTION
3. Avoid Yeah, Yeah Phrases
Be specific as possible.
Use bullet points to mention the
quality of the product directly
Each point gives you an impression of
quality.
PRODUCT DESCRIPTION
4. Justify Using Superlatives
Superlatives sound insincere
unless you clearly prove why your
product is the best, the easiest,
or the most advanced.
If your product is really the best,
provide specific proof why this is
the case.
PRODUCT DESCRIPTION
4. Justify Using Superlatives
Superlatives sound insincere
unless you clearly prove why your
product is the best, the easiest,
or the most advanced.
If your product is really the best,
provide specific proof why this is
the case.
PRODUCT DESCRIPTION
5. Appeal To Your Readers’
Imagination
Scientific research has proven
that if people hold a product in
their hands, their desire to own it
increases.
PRODUCT DESCRIPTION
6. Cut through rational barriers
with mini-stories
Scientific research has proven
that if people hold a product in
their hands, their desire to own it
increases.
PRODUCT DESCRIPTION
7. Seduce With Sensory Words
Use sensory words.
make your reader experience your
copy while reading.
Dazzle your readers with vivid
product descriptions.
Think about words like velvety,
smooth, crisp, and bright.
PRODUCT DESCRIPTION
8. Tempt with social proof
When your web visitors are unsure
about which product to purchase,
they look for suggestions what to
buy.
swayed customers to buy a product
with the highest number of positive
review.
PRODUCT DESCRIPTION
9. Make Your Description Scannable
Packaging your product
descriptions with a clear,
scannable design makes them
easier to read and more appealing
to potential customers.
PRODUCT DESCRIPTION
Some Areas To Focus On When Designing Yours
Entice your web visitor with
headlines;
Use easy-to-scan bullet points;
Include plenty of white space;
Increase your font size to
promote readability
Create A Prototype
Prototype
is a representation of a product
idea.
it is a simple model you put
together yourself.
a 3D print out or a highly refined
version produced by a prototyping
firm.
Prototype
created before the massive
production of such product.
is a duplication of a product as it
will be produced
contain details such as color,
graphics, packaging and
directions.
STEPS IN CREATING A PROTOTYPE
1. Select the Type of Prototype
1a. Be Clear about why you
need your prototype
assess your product form and
appearance
test function
check fit
use prototyping as a form of low-
volume production.
STEPS IN CREATING A PROTOTYPE
1. Select the Type of Prototype
1b. Decide what you can afford to
spend.
Professional prototyping costs can
vary widely according to the size and
complexity of the product or
component you are producing.
Ask for quotes and details of
timescales from a selection of
prototype manufacturers.
STEPS IN CREATING A PROTOTYPE
1. Select the Type of Prototype
1c. Make basic models yourself to assess the
appearance and functionality of your idea
Assembling simple models using basic
materials such as wood, cardboard
and foam, or a 3D printed version of
your design, can be useful in making
sure your idea works.
STEPS IN CREATING A PROTOTYPE
1. Select the Type of Prototype
1d. Consider whether CAD (computer-aided
design) could meet
CAD software creates three-dimensional
models that can be viewed on a computer
screen.
STEPS IN CREATING A PROTOTYPE
1. Select the Type of Prototype
1e. Think about getting help to create a
detailed
to make something that works and looks
as close as possible to the finished product
while avoiding unnecessary costs, seek
assistance from a product designer or
prototyping specialist.
Remember that protecting your idea is
essential when seeking external help.
STEPS IN CREATING A PROTOTYPE
1. Select the Type of Prototype
1f. Only make a pre-production prototype
at a late stage in the development process.
A pre-production prototype is
manufactured using processes
representative of actual production
methods.
It is fully functional and looks very much
like the final product.
STEPS IN CREATING A PROTOTYPE
2. Plan Your Prototype
Check what safety or performance
standards your product might have
to meet.
A product designer with
experience in your sector can
advise you.
STEPS IN CREATING A PROTOTYPE
2. Plan Your Prototype
2a. Make sure the intellectual property in
your invention is fully.
If you do not have a patent or registered
design in place, ask anyone you approach
to sign a one-page confidentiality or non-
disclosure agreement (NDA).
This will not be sufficient if the prototype
is going to be displayed in an exhibition or
a publication.
STEPS IN CREATING A PROTOTYPE
2. Plan Your Prototype
2b. Decide how many prototypes you are
likely to need.
how many samples will be needed for
consumer testing or for potential
investors, licensees or manufacturers.
STEPS IN CREATING A PROTOTYPE
2. Plan Your Prototype
2c. Consider how your prototype is likely to
be assessed and tested by others.
Products must be tested so vigorously that
they could be redundant afterwards.
You need a supply of samples to be tested
in this way.
get an independent testing body to run
tests and write a report or get the product
certified against relevant standards.
STEPS IN CREATING A PROTOTYPE
3. Fund Your Prototype
3a. You may be able to fund basic
prototypes from exist.
bank loan may be enough to cover the
development of early-stage prototypes.
your business plan will need to show that
your idea is a strong commercial
proposition and that you will be able to
repay the loan.
STEPS IN CREATING A PROTOTYPE
3. Fund Your Prototype
3b. Investigate possible grants and
awards.
Funding can help you test an idea,
develop a new product, process or
service, or work on collaborative
products.
STEPS IN CREATING A PROTOTYPE
3. Fund Your Prototype
3c. Consider equity investment or
forming a commercial partnership.
For more sophisticated, pre-production
prototypes, you are likely to need investment
from business angels or venture capital firms.
you could look for a commercial partner to help
you develop your idea.
you will need clear evidence that your idea has
strong commercial potential, including a good
early-stage prototype or CAD graphics.
STEPS IN CREATING A PROTOTYPE
3. Fund Your Prototype
3d. Think about bringing outside specialists
in as partners in return for a cut of profits.
product designers and prototyping
companies might consider this if your idea
has clear commercial potential.
thiscould be worthwhile if it helps you
get the product to market, but you need
to be sure it will make financial sense for
your business.
STEPS IN CREATING A PROTOTYPE
4. Get Your Prototype Made
4a. If you lack design expertise, find a
suitable designer to design your product.
Design skills are essential for turning an
innovative idea into a product that can be
successfully manufactured and sold.
Designers can assess feasibility and
aesthetics, spot potential problems and
suggest alternatives.
STEPS IN CREATING A PROTOTYPE
4. Get Your Prototype Made
4b. Search for a prototype manufacturer
that can handle your requirements.
Make sure that a prototyping
manufacturer can produce the
complexity of prototype you require.
Ask what processes and equipment
are available and make certain that
these will be suitable for creating
your prototype.
STEPS IN CREATING A PROTOTYPE
4. Get Your Prototype Made
4c. Consider whether a university could do
your prototyping work.
Universities may be able to make
prototypes at a lower cost than a
manufacturer or prototyping
specialist.
Directed by academic staff, students
work on design and prototype
projects as part of their studies.
STEPS IN CREATING A PROTOTYPE
4. Get Your Prototype Made
4d. Get your prototype made.
You will need to supply the prototype
manufacturer with an outline, CAD
data and detailed drawings of your
product idea.
Drawings will need to be converted
into 3D CAD, which has cost
implications.
STEPS IN CREATING A PROTOTYPE
5. Present Your Prototype
5a. Think carefully before approaching big
market players.
Most big companies have their own
R&D teams and will be working on
new ideas all the time.
They may not want to see your ideas
in case they are later accused of
infringing your intellectual property.
STEPS IN CREATING A PROTOTYPE
5. Present Your Prototype
5b. Set out clear rules for anyone you leave
your prototype with.
Companies interested in your idea are
likely to want to hold onto your
prototype to look at it more closely.
If you do not have patent or
registered-design protection in place,
make sure the company signs a
confidentiality agreement.
STEPS IN CREATING A PROTOTYPE
5. Present Your Prototype
5c. Think about creating a video of how
your product works.
Thiscan be useful if someone is
unable to attend a face-to-face
meeting or if your product has a long
operating cycle.
STEPS IN CREATING A PROTOTYPE
5. Present Your Prototype
5d. Use any feedback to improve your
idea.
Feedback from potential investors or
companies that might be interested
in licensing, buying or manufacturing
your product can help you to refine
your product idea.
Test Your Prototypes
BEST PRACTICE TIPS FOR GATHERING
FEEDBACK ON YOUR PROTOTYPE
1. Ways to Solicit Feedback
How to solicit feedback from your users?
interviews with users to get them to talk about their
thinking process while using the prototype
present your users with alternatives, you allow them
to compare the various prototypes and tell you what
they liked and disliked about each version.
consider using the “I Like, I Wish, What If” method
to solicit honest feedback in testing sessions. This
method provides scaffolding for your users to voice
their opinions in a critical but positive manner.
BEST PRACTICE TIPS FOR GATHERING
FEEDBACK ON YOUR PROTOTYPE
2. Test Your Prototypes on the Right People
Whom you test your prototypes?
Team-mates
Extreme users
Stakeholders
BEST PRACTICE TIPS FOR GATHERING
FEEDBACK ON YOUR PROTOTYPE
3. Ask the Right Questions
Before you test your prototypes and gather feedback, you
should therefore be sure about what exactly you are testing
for.
Post-testing interview session with your user, you should
then focus on finding out the positive and negative feedback
relating to usability.
Remember to keep an open mind when testing your
prototypes, even though you have a few core questions you
want to focus on.
After testing, you should evaluate the feedback and decide
if there are new questions that you should ask during future
testing sessions.
BEST PRACTICE TIPS FOR GATHERING
FEEDBACK ON YOUR PROTOTYPE
4. Be Neutral When Presenting Your Ideas
Be objective. Highlight both the positive and
negative aspects of your solution, and refrain from
trying to sell your idea. Remember that prototyping
and testing is about finding ways to improve your
idea, and overly selling your idea can be
detrimental to that goal.
Do not defend your product from negative
feedbacks.
Avoid becoming too attached to your idea and
always be ready to dismantle, change, or even
abandon it when the need arises.
BEST PRACTICE TIPS FOR GATHERING
FEEDBACK ON YOUR PROTOTYPE
5. Adapt While Testing
When you conduct tests on your
prototypes, try to adopt a flexible
mindset.
if you think that your planned script for
the testing session does not work well,
feel free to deviate from it and
improvise during the testing session in
order to get the best feedback from
your users.
BEST PRACTICE TIPS FOR GATHERING
FEEDBACK ON YOUR PROTOTYPE
6. Let the User Contribute Ideas
Allow your users to contribute ideas that
build on your prototypes.
You can ask your users how the product
or service could be improved for them,
for instance.
Doing so would encourage users to
provide useful critiques as well as help
improve your solution.
METHODS FOR MAXIMIZING LEARNING
FROM TESTING
1. Feedback Capture Grid
is a method to gather feedback in a structured
grid, that is documented along the way. It is
based on four quadrants labeled with easy to
understand symbols, that are used as categories
for the feedback.
helps you to be systematic about feedback and
forces you to think about different aspects. It is
especially useful for written, prepared or formal
feedback. Because this method is performed as
a written exercise, it facilitates documentation
by capturing the results e.g. in a photo.
METHODS FOR MAXIMIZING LEARNING
FROM TESTING
2. I Like, I Wish, What If
this method invites the user (or your team-
mates, during a discussion session) to provide
open feedback by coming up with three kinds
of statements.
One key advantage of this method is that it
frames the feedback that someone is about
to provide in a constructive and positive
manner, enabling an open discussion or
absorption of his or her feedback.
METHODS FOR MAXIMIZING LEARNING
FROM TESTING
3. Sharing Inspiring Stories
Stories are powerful tools that
you can use to inspire yourself
and your team to think of
solutions.
Lesson 2:
Potential Suppliers
and Inputs for
Production
SUPPLIER SELECTION
PROCESS
Supplier Selection Process
1. Thinking strategically when
selecting suppliers.
The most effective suppliers are those who offer
products or services that match - or exceed - the
needs of your business.
Buying from a carefully targeted group could
have a number of benefits:
it will be easier to control your suppliers
yourbusiness will become more important to
them
you may be able to make deals that give you an
extra competitive advantage.
Supplier Selection Process
2. What you should look for in a supplier.
Reliability. Remember - if they let you down, you may let your customer down.
Quality. The quality of your supplies needs to be consistent - your customers associate
poor quality with you, not your suppliers.
Value for money. The lowest price is not always the best value for money. If you want
reliability and quality from your suppliers, you'll have to decide how much you're willing
to pay for your supplies and the balance you want to strike between cost, reliability,
quality and service.
Strong service and clear communication. You need your suppliers to deliver on time, or
to be honest and give you plenty of warning if they can't. The best suppliers will want to
talk with you regularly to find out what needs you have and how they can serve you
better.
Financial security. It's always worth making sure your supplier has sufficiently strong
cash flow to deliver what you want, when you need it.
A partnership approach. A strong relationship will benefit both sides. You want
your suppliers to acknowledge how important your business is to them, so they
make every effort to provide the best service possible. And you're more likely to
create this response by showing your supplier how important they are to your
business.
Supplier Selection Process
3. Identifying potential supplier.
You can find suppliers through a variety of channels. It's best to build up a shortlist of
possible suppliers through a combination of sources to give you a broader base to choose
from.
Recommendations. Ask friends and business acquaintances. You're more likely to
get an honest assessment of a business' strengths and weaknesses from someone
who has used its services.
Directories. If you're looking for a supplier in your local area, use phone or
business directories.
Trade associations. If your needs are specific to a particular trade or industry,
there will probably be a trade association that can match you with suitable
suppliers.
Business advisors. Local business-support organizations, such as chambers of
commerce, can often point you in the direction of potential suppliers.
Exhibitions. Exhibitions offer a great opportunity to talk with a number of
potential suppliers in the same place at the same time. Before you go to an
exhibition, it's a good idea to check that the exhibitors are relevant and suitable
for your business.
Trade press. Trade magazines feature advertisements from potential suppliers.
Supplier Selection Process
4. Drawing up a shortlist of supplier.
Once you've got a clear idea of what you need to
buy and you've identified some potential suppliers,
you can build a shortlist of sources that meet your
needs.
When considering the firms on your shortlist, ask
yourself the following questions:
Can these suppliers deliver what you want, when you want it?
Are they financially secure?
How long have they been established?
Do you know anyone who has used and can recommend them?
Are they on any approved supplier lists from trade associations
or government?
Supplier Selection Process
5. Choosing a supplier.
Get a quotation. It's worth asking potential suppliers
to give you a firm price in writing for, say, three
months. You can also ask about discounts for long-term
or high-volume contracts.
Compare potential suppliers. When you've got the
quotation, compare the potential suppliers in terms of
what matters most to you: quality of their product or
service, location, price, supplier’s subcontractors,
business operation and business reputation.
Negotiate terms and conditions. Once you've settled
on the suppliers you'd like to work with, you can move
on to negotiating terms and conditions and drawing up
a contract.
Supplier Selection Process
6. Getting the right supplier for your business.
Know your needs. Understand the difference to your business between a strategic supplier, who
provides goods or services that are essential to your business - such as high-value raw materials - and
non-strategic suppliers who provide low-value supplies such as office stationery.
Spend time on research. Choosing the right suppliers is essential for your business. Don't try to save
time by buying from the first supplier you find that may be suitable.
Ask around. People or other businesses with first-hand experience of suppliers can give you useful
advice.
Credit check potential suppliers. It's always worth making sure your supplier has sufficiently strong
cash flow to deliver what you want, when you need it. A credit check will also help reassure you that
they won't go out of business when you need them most.
Price isn't everything. Other factors are equally important when choosing a supplier - reliability and
speed, for example. If you buy cheaply but persistently let down your customers as a result, they'll
start to look elsewhere.
Agree on service levels before you start. It's a good idea to agree on service levels before you start
trading so you know what to expect from your supplier - and they know what to expect from you.
Don't buy from too many suppliers. It will be easier for you to manage - and probably more cost-
effective - if you limit the number of sources you buy from. This is particularly the case with low value-
added suppliers....but don't have just a single supplier. It's always worth having an alternative supply
source ready to help in difficult times. This is particularly important with regard to suppliers strategic
to your business' success.
