Visual Brand Guidelines
V 1.0
Use this guide to build, nurture,
and grow a brand that you are proud of.
At its core, ProPrint is so much more than a printing
company. It is a community of incredibly creative people
who are passionate about what we do and what we stand
for. If you are in possession of one of these books, then
congratulations and welcome to the ProPrint family.
Now go on, create, and never stop innovating.
Completed by Leslie Morgan
October 10, 2019
Our Logo
Primary
The primary versions of the
ProPrint logo are to be used in
all external promotion, as well
as on all legal, financial, and
internal documents.
Use in other contexts is the
creative decision of the
assigned designer.
Secondary
The secondary versions of the
ProPrint logo are to be used in
collateral, watermarking, and
social media.
Use in other contexts is the
creative decision of the
assigned designer as long as it
does not conflict with usage of
primary logos.
Color Variations
Our Motto
What it Means
Our motto, “Positively
Different” is a symbol of how
different our approach to the
printing industry is, and how
proud we are of that fact.
We take an immense amount
of pride in being unlike anyone
else, as we believe it makes our
product, culture, and our
relationship with our
customers better.
How to Style it
The ProPrint motto is to always
be only one color, using the
typefaces and weights
specified.
Neue Haas Grotesk Display Pro Neue Haas Grotesk Display Pro
95 Black 55 Roman
Color Variants
Our Colors
Color Palette
Our color palette was chosen by optimizing for 2 things, design and
print. Every color corresponds to a Pantone color that is producible
on the Kodak NexPress, a CMYK, RGB, and Hex value.
CMYK: <83.22, 26.25, 37.67, 1.83>
RGB: (0, 143, 154)
Hex: #008F9A
Deep Cerulean
CMYK: <94.94, 60.49, 34.38, 14.22>
RGB: (0, 89, 122)
Hex: #00597A
Orient Navy
CMYK: <47.73, 15.12, 10.89, 0>
RGB: (131, 183, 208)
Hex: #83B7D0
Half Baked Blue
CMYK: <33.49, 0, 6.16, 0>
RGB: (162, 220, 235)
Hex: #A2DCEB
Blizzard Blue
CMYK: <17.87, 99.87, 33.2, 0.44>
RGB: (202, 28, 107)
Hex: #CA1C6B
Red Violet
CMYK: <10.29, 2.09, 2.2, 0>
RGB: (226, 237, 243)
Hex: #E2EDF3
Catskill White
Our Typefaces
For use on ProPrint.com
Encode Sans Bold
Encode Sans Regular
For non-website usage
Neue Haas Grotesk Display Pro 95 Black (+ 25pt Kerning)
Neue Haas Grotesk Display Pro 55 Roman (+ 25pt Kerning)
Neue Haas Grotesk Display Pro 35 Extra Light (+ 25pt Kerning)
Sarina Regular
Case styling
All headlines should be written with traditional title capitalization (all
words save articles, prepositions, and coordinating conjunctions
unless they are the first or last word).
All sub-headlines should be capitalized using standard sentence
capitalization structure.
Example
More Finishing
Foils, Spot Coating, and Die Cutting, Oh My!
More Finishing
Foils, spot coating, and die cutting, oh my!
Patterns & Scatter
Patterns Scatter
Our Image Personality
Personality
ProPrint is a company with enterprise level resources and skills, but
the customer service and attention to detail of a small business.
These traits combine to create a brand personality that is
• knowledgeable
• humble
• encouraging
• friendly
• meticulous
• personable
• reliable
• and professional
We aim to communicate these core traits in everything we do, and
depict them in every piece of artwork or collateral that we produce.
With Imagery
To communicate the previously mentioned brand personality traits, we have
adopted a modern, clean, minimalist, yet playful and colorful image
personality.
Our image personality can be best achieved with the following:
• Flat colored backgrounds
• Light use of patterns and scatter
• A maximum of two non-white/black text colors
• “Isolated” images with setting/environmental shadows
• A large amount of white space
Examples
Don’t Hope
for perfection.
Design is intelligence
made visible.
Alina Wheeler • Author
Guarantee it.
PERFECT Your Perfect Proof is produced to match the
exact specs of your order. Always risk free, only at
PROOF™ next day, and at no additional cost to you.
