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Web Development
Proposal Template
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Web Development Proposal Template 1
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Executive Summary
The purpose of an executive summary is to summarize the problem your client is facing and
highlighting how you can help them fix it. This section should cover the following things:
Problem overview
What are you trying to solve, what are the pain points your client is facing?
Proposed solution or objectives
What will you do to solve your client’s problem?
Your executive summary might look like this:
Executive Summary
With the rise of eCommerce, Company A has seen a steady decline in in-store purchases
at their physical retail stores. It’s become clear that Company A’s current online store is
unable to cope with the increasing number of orders – thankfully, we can help.
Problem overview: Current online store has problems with loading speeds,
inventory management has limitations when it comes to setting up and managing
product variations, and the current payment provider doesn't support all desired
payment methods
Proposed solution: Migrate Company A’s online store to our custom-built and
optimized WordPress and WooCommerce-powered store backends]
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Web Development Proposal Template 2
Scope of Work
When it comes to describing the scope of work required, try to be as explicit and clear as
possible. This way, it’ll be easier for both you and your client to understand what you will deliver
and what isn’t going to be covered.
This section should cover the following things:
Deliverables: What products or services will your client receive?
Resources: What resources will you need to achieve the desired solution?
Your section on the scope of required work might look like this:
Scope of Work
Deliverables: Resources required:
Store frontend design Frontend designer – 120 hours
Inventory migration Backend eCommerce developer
your web content should be easy to perceive for any visitor.
Inventory setup and configuration – 300 hours
Payment gateway configuration, Relevant licenses and software
testing, and implementation Project manager – 80 hours
Timeline
By including a concrete timeline in your web development proposal, you can help the client
understand how long different deliverables will take to complete.
This section should cover the following things:
Project planning Backend programming
How long will it take for you to plan How long will the actual coding
the overall timeline for the project? process take?
Frontend design Beta testing and QA
How long will the design of your How long do you want to plan for
project take? quality assurance and overall testing?
Website launch
What tasks will be taking up time during the launch of the website?
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Web Development Proposal Template 3
Timeline
Project planning 1 week
Frontend design 2 weeks
Backend 3 weeks
QA and testing 1 week
Launch Estimated mid-June
Expenditure
Avoid
your webangering
content your client
should by being
be easy as transparent
to perceive as possible about the true costs of your web
for any visitor.
development project. You should include each individual expense in this section of your
proposal. Use the following format:
Invoice # Description Tax Cost excl. tax Total cost
Invoice no. 1 Project planning and 15% $1,500 $1,725
resource allocation
Invoice no. 2 Design 15% $3,000 $3,450
About Us
In order to establish a working relationship with your client, it’s not a bad idea to put names
to faces. You’ll build trust and make it easier for your client to envision who is working on
what during the project.
Use this section to introduce your team briefly. Consider sharing links to your portfolio and
website here.
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Web Development Proposal Template 4
About Us
Here at Company B, we have worked on many eCommerce projects raging from
microbusinesses to large enterprise-level stores. Our portfolio is available on our
website at www.companyb.com/portfolio
Tim Knope Mick Muller John Taylor
TK MM JT
Project Manager Backend Developer QA and Testing
Sarah Jones Janine Wagner
SJ Frontend Developer
JW Backend Developer
Contact
your web content should be easy to perceive for any visitor.
Having a separate section for your contact information servers one main purpose: it makes it
easy for your client to get in touch with you. You don’t want to be in a situation where your client
might go with another service provider simply because you were too hard to reach, right?
Include the contact details of all the key people working on the project here. Make sure the
email addresses and phone numbers are correct.
Contact
In case you have any further questions or would like to discuss this proposal in more detail,
you can reach us either via email or phone. Or, if you’re in the neighborhood, please stop by
– coffee will be on us.
Company B
Address line +00 0 00 000 000
Address line [email protected]
City, State All email addresses are formatted fi[email protected]
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