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Behavioural Science & Health Promotion

This document outlines the topics covered in a course on behavioral science, health promotion, and education factors. It includes 7 units that cover: 1) characteristics of rural and urban communities and factors affecting health behaviors, 2) principles of teaching and learning, communication processes, and adult education, 3) motivation and communication models for behavior change, 4) dimensions of communities and social institutions, 5) principles of communication and participatory learning, 6) program planning methods and establishing objectives, and 7) school health promotion and evaluation of programs. Field visits are included to apply techniques like community health surveys and group discussions.

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Jonas Richard A
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0% found this document useful (0 votes)
45 views2 pages

Behavioural Science & Health Promotion

This document outlines the topics covered in a course on behavioral science, health promotion, and education factors. It includes 7 units that cover: 1) characteristics of rural and urban communities and factors affecting health behaviors, 2) principles of teaching and learning, communication processes, and adult education, 3) motivation and communication models for behavior change, 4) dimensions of communities and social institutions, 5) principles of communication and participatory learning, 6) program planning methods and establishing objectives, and 7) school health promotion and evaluation of programs. Field visits are included to apply techniques like community health surveys and group discussions.

Uploaded by

Jonas Richard A
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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First Semester Paper 5

and Educrtion
Behnvioral Scicnce, Health promotion
Factors affertim
and Health Promotion
I: lntroduction to Behavioral Sciences Characteristics of Rural and Urh:
eUnit
-

characteristics,
Health bechaviors, Inborn and acquired Contimum.
J

Community. C'haracteristics ot
Rural nnd Urban
-Communication proccss andpreparation of aucli
Unit-I: Tenelhing and Learning
Adult learning- Lcarni
situation-Principles ol
ISLa) ails Teaching Learuing- Leauing
-

iheory-Kurt Lewin-Keman.
Contact/Family visit
-
Groupdiscussion Leclur
Educatioal methods- Individual
shop, Pancldiscussion-
Role play- Case stud
discussion, Demonstration, Wark-
Campaign.
Adoption- Diff1sion -

Stages Roger's Model-Classification of adoplers.


Motivation-Kur: Lewin-Force Ficld analysis- Rosen Stotk Principles
of Motivation.
communication
Communicatior-Characteristics Principlcs -Ovcrcoming barriers in
Types-Interperscnal and Mass communication.
Rumeurprocess-
Bchaviuoral
Cheeking of rumours
Change Communication Model IEC- Information - Education

Communication-strategy- in health care delivery.


Counscling- steps- qualities ofa counsellor Definition- Concept- Objetive-Principle, Role of
health education in Health Promotion.

Unit ll: Community: Definition importance of studying of community for healti


promotion. Dimensions of community population characteristics social stratification
Characteristics of Rural and urban community Customs Noms Values systems Attitudes
eulture Polkways - Mores and its role in Health behavior.

Social Institutions (overnment - Family Religion. Education Econoinic system Group


Formal and informmal group, Organizalion- Mathar Sangam - Youth Farmers-Club.

Unit JV: Principlrs of Communication: Ficld black smiths, Barbers - Tradesmen. etc.
For one village to othi - Newspaper - Radio Gathering at Market, Mclas, Wedding. Festivai.
Relaives. Power strucizre - Definition of leader source of lcuder Type of leader - Fnctiona

ypes working througl cominunity leader.


iCC- Media (Audio visual aids) -Definition-Media-Mass Mcdia Audio Aide; Visuai Aii-
uportance of wds specilie impotance ol mass media- classification of audio visual aids.
fims, T.V. film sttips-- lash card - lannel graph- poster pamphlet and leaflet.- Practical -
peparation of simple aids - lash card or lannel graph and handling of TV and video - slidc
pojcci Counmunity organization detini ion - nalure - concepts ond basic assumptions

Principles and proces of cominunity participation. limportanve of community orgnization


nt community participation - Participatory Learning for Action (PLA).

25
Unit V; Conmunity Participation: Learuing process Definition Factors affect learnin
-

principles of leurning Adult lewning Adoption process slages ol' aadoption process Iyp
f adopters Motivation definition principles of motivation process, Communicatio
delinition - process, elements und principles of communicatio1 Interpersonal. n
Mass communication serial communiealion Rumor
Unit - VI: Programne 'anning: Objective Programme Planivg - Defintion-Steps in
Programme Planning Survey to collect inforimation essential for planning - method of collectin

rapid survey and how to conduct in


information source of information in the community -

Patticipatory Learning for Action. Establishnment of objectives.


education im
Health Education: Detinition, -Concept -Objctive -Principle .Role of health
Healh promotion. Assessing barriers to Health education: ,ldentifying Resources organizatiu
personncl - material and equipment for the educational phase of the Programme -funds. Fel
Selection ol
necds and setting priorities. Selection of community for work - Need for the
Community lor work - Critcria for selection of responsive communitics Planning the programm
concemed Government Ageneies and people. The plan of action should be devclopcd. Necd
lor planning people's representativc. -Suggested role responsibilities, Planning and carrying
out

programmes at community level - general - administrative educational activities in community


level involving people in organizing.
Unit VII : School Health Promotion: General importance of School hcalth education,
Elements of school health Programme. School health education in relation to communit;
Suggested steps in organizing school health cducation. School health education in relation
a
1o community, Suggested steps in organizing a school health education. How to involve the
school in a community health cducation Programme, Suggested routine health education
activities in school. Health education opportunities in the primary health center, Health
cducation in fairs and festivals and celebration of National Days.

Evaluation: Definition of evaluation-purpose of evaluation -objectives of evaluation types


ot
evaluation- steps in evaluation. Sustenance of Programme at village level. Report- purpose ot

report. Characteristics of good report. How to prepare


a and write a report. Types of report. The
organization and form of a report and budget preparation.
Concurrent field visit
To conduct community health survey and analysis
To identify the leaders in a community
To conduct Group discussion and Demonstration in a community.
To apply PLA techniques in a community
Visit to community/ICDS center school to conduct health education

References
Keval J. Kumar, Mass Communication in India, Jaico Publishing House, 32 Edition,
2008.
2. A Text book on health education by Dr. Dharnmalingam and Dr.L.Ramachandran.
GIRH& FWT CGandhigram.
3. K.Park, Essentials of Community Health Nursing, Banarsidas , Bhanot, 5 Editio
2008.
26

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