Mast

eri
ngcommuni cationski
l
lsisvi
tal
f
orsuccessinanypersonalor
pr
ofessi
onalsi
tuati
on.
Whetheryou'
re:
Del
iver
ingak eynot
espeech
Pr
esentingabusinesspr
oposal
Orsimplyengaginginaconver
sat
ionwi
th
afri
end
Toi
nfl
uenceyouraudi
ence,
it
'snotonl
ynecessar
ytoar
ti
cul
ateyour
i
deas.

Butyoual
soneedtoest
abl
i
shaconnecti
on,
mak ealast
ingi
mpr
es-
si
onandmoti
vat
ethem t
otakeacti
on.

I
nthi
sbook ,we'
llex
plorefi
vekeyt echni
quest hatcant r
ansfor
m your
publ
i
cspeak ingski
ll
ssoyoucanef fect
ivelycommuni cateandinf
lu-
enceyouraudience.
We'l
ldelveint
oeachone, pr
ovidingpr acti
calt
ips,
examples,and
str
ategiestohelpyouappl ythem i nyourownspeeches.
L
et’
sbegi
n!
 Technique1
:
Capt
ivati
ngOpening
Techni
que1
:Capt
ivat
ingOpeni
ng

Theopeningofyourspeechi sli
ketheopening
sceneofamovi e.I
tsetsthetone,grabsthe
audi
ence'
sattent
ion,anddr awsthem into
yourworl
[Link] sthefi
rstst
epto
asuccessf
ulspeech,andi t
'
syourchancet o
mak ealast
ingfir
stimpression.
So,how doyoucr
eat
eacapt i
vati
ng
opening?Her
eareafew t
echni
ques:
 Thought
-Pr
ovoki
ngQuest
ions:
Start
ingyourspeechwi thaquestionengages
[Link]
hem thinking
andencour agesthem toparti
cipat
ement ally.F
or
exampl e,i
fyou'
regivi
ngaspeechaboutcl imate
change, youmightstartwit
h,"Whatkindofwor l
d
dowewantt oleaveforourchil
dren?"
 I
nter
est
ingFact
s:
Shari
ngasur pr
isi
ngorint
ri
guingfactcanpi queyour
audience'scuri
osit
[Link]
evantto
yourtopicandaddsval uetoyourspeech. For
instance,i
fyourspeechisaboutpr oducti
vit
y,you
couldstartwith,
"Di
dyouk now t
hatt heaverage
personspends2hour sperdaypr ocrast
inati
ng?"
 Power
ful
Quot
es:
Awell-chosenquotecanl endauthori
tytoyour
speechandconnectyourmessagewi t
ha
well
-knownf i
gur eori
dea. F
orexample,i
fyourspeech
i
saboutper severance,youmightstar
twithaquot e
fr
om ThomasE di
son:"
Ihavenotfai
led.I
'
vejustfound
1
0,000wayst hatwon'
twork."
 Remember ,
thekeytoacapt ivat
ingopeningisrelevanceand
engagement .Youropeningshouldbecl osel
yti
edtoyourspeech' s
mai nthemeandshoul dimmedi atel
yengageyouraudi ence'
s
i
nterest
.Practi
cediff
erentopenings,r
efi
neyourappr oach,andsoon,
you'
ll
havet heperf
ecthookf oranyspeech.
Techni
que2:
St
oryt
ell
ing
Techni
que2:
Stor
ytel
li
ng

Storytel
l
ingisapower fultooli
nthewor l
dof
speakingorpresenti
ng. I
t'
sauniversal
l
anguaget hatconnect sus,engagesour
emot i
onsandbr i
ngsi deast ol
if
[Link] l
-tol
d
storycancapt i
vat
eanaudi ence,mak i
ngyour
messagemor ememor ableandimpact ful
.
Herearesomek eypoi
ntstoconsi
dert
o
appl
ythepowerofstoryt
ell
i
ngtoyour
pr
esentat
ions:
 St
ruct
uri
ngYourSt
ory:
Everygoodst oryhasabegi nning,middle,andend.
Thebeginningsetst hesceneandi ntr
oducest he
charact
[Link] ddlepresentsachal l
engeor
confli
ct.
Theendr esolvestheconfli
ctanddel iver
sthe
[Link]
uct ur
ek eepsyouraudi ence
engagedandmak esyourstor
yeasyt ofollow.
"
 Choosi
ngt
heRi
ghtSt
ory:
Thestori
esyout ellshoul
dsuppor tyouroveral
l
messageandr esonat ewit
hyouraudi [Link]
couldbeper sonal anecdotes,hist
ori
calevents,or
hypotheti
cal scenar i
[Link] ori
es
thatar
er elevantt oyourtopicandevok ethe
emoti
onsyouwantt ost
iri
nyouraudi ence.
 Maki
ngI
tRel
atabl
e
Yourstoryshoul
dber elatabletoyouraudience. Thi
s
doesn'tmeanithastomi rr
orthei
rexperi
encesex -
actl
[Link]
ead,focusonuni versal
themesl i
kelove,
str
uggle,successordiscover y.
Thi
shelpsyouraudi -
enceconnectwi thyourst oryonanemot ionallevel,
mak i
ngyourmessagemor eimpact f
ul.
 Usi
ngSt
oryt
ell
ingTechni
ques:
Therearemanyst oryt
ell
ingtechniquesyoucanuse
t
omak eyourstorymor eengagi [Link],
you
canusevividdescript
ionstopai ntapict
ureinyour
audi
ence'[Link] okeep
them ontheedgeoft [Link]
humortomak eyourstorymor eenjoyabl
eand
memor able.
So,t
henex tti
meyou' r
eprepari
nga
speech,t
hinkabouthow youcan
i
ncorpor
atestoryt
ell
i
ngt omakeyour
messagecomeal i
ve.
 Technique3:
EmotionalAppeal
Techni
que3:Emot
ional
Appeal

E
mot i
onspl
ayani mportantroleinper suasi
ve
speaki
[Link] ni
ons,inspir
e
act i
onandcr eat
elasti
ngmemor i
[Link]-
pi ngint
oyouraudience'semot i
ons,youcan
mak eyourmessagemor ecompel l
i
ngand
i
mpact ful
.
Now,youmi ghtbewonder i
nghow can
youcreateanemotionalappealinyour
pr
esentati
[Link]
,herearesome
st
rategi
esyoushoul dconsi
der:
 Per
sonal
Anecdot
es:
Sharingper sonalstor
iesorexper
iencescancreatea
str
ongemot i
onalconnecti
[Link]
mak esyourspeechmor eauthenti
candal l
owsyour
audi encetoseet heworl
dfrom yourperspect
ive.
Afterall
,vulner
abil
it
ycanbeast r
engthwheni t
comestopublicspeaking.
 Empat
hyandRel
atabi
li
ty:
Underst
andi ngandack nowledgingyouraudience'
s
feel
i
ngsandex peri
encescanmak eyourspeech
[Link] youraudiencethatyou
underst
andt hei
rchallenges,sharet
heirhopesand
feelt
[Link] r
ustand
understandingbet weenyouandyouraudi ence.
 Vocal
ToneandBodyL
anguage:
Yourvoiceandbodyl anguagecangr eatl
yenhance
theemot ionalappeal [Link]
ati
ons
inpitch, vol
umeandspeedt oconveydi f
fer
ent
emot i
ons. Usegesturesandfacialexpr
essi
onstore-
i
nforceyourwor ds.
Don’tfor
getthatcommuni cati
on
isaboutmor ethanjustwords.
 Vi
sual
Aids:
I
mages, vi
deosandot hervisualaidscanevok e
str
ongemot ions.
Theycanmak eabstractconcepts
mor econcreteandmemor [Link] wisel
yto
supportyourmessageandevok ethedesir
edemo-
ti
onal
response.
 Byconnectingwit
hyouraudi enceonanemot ional
level
,youcanmak eyourmessagemor ecompelli
ng
and
impactful
.Sowheneveryou'reprepari
ngaspeech,
considerwaystoef f
ect
ivel
ytapintotheemoti
onsof
yourli
stener
sinordertocreateamor ecompell
ingand
r
esonati
ngex peri
ence.
 Technique4:
Cr
edibl
eEvidence
Techni
que4:Cr
edi
bleEvi
dence

Whenyou'r
etryi
ngt oper suadepeopl e,you
needmorethanjuststrongwor [Link]
evi
dence.
Evi
dencei sli
kethesecr etingredient
i
nyourf
avori
tedish.I
tmak esyourspeech
morebeli
evableandconvi ncing.
So,
whatcountsasevi
dence?Her
ear
e
someexamples:
 Resear
chSt
udi
esandSt
ati
sti
cs:
Thesear eli
k egoldinthewor l
dofpersuasive
speak i
[Link] t hatyou'vedoneyour
homewor kandt hatyourideasar ebackedbysol i
d
f
act s.F
orex ampl e,i
fyou'
regivi
ngaspeechabout
exercise,youmi ghtsay,"Accordingtoast udyfr
om
Harvar dUniversi
ty,j
ust15mi nutesofexerciseaday
canaddt hreeyearstoyourlif
e."
 Exper
tOpi
nions:
Quot esorideasfrom expert
sonyourtopiccanadd
weighttoyourar [Link] t
hatrespected
professi
onal sagreewit
[Link]
ampl e,i
f
you'regivingaspeechaboutheal thyeati
ng,you
mightquot eaf amousnutri
ti
oni
stordoctor.
 Per
sonal
Exper
iences:
Yourownex per
iencescanal sobepower f
ulevi
dence.
Theymak eyourspeechmor eper sonalandrelat
-
[Link],i
fyou'regivi
ngaspeechabout
overcomingfear,youmi ghtshareast oryabouta
t
imewhenyouf acedyourownf ears.
 Witht hatsaid,havi
ngevidencei sn'
t
enough. Youal soneedtopr esentitinthe
r
ightway. Mak esureyourevidencei s
clearandeasyt ounder st
and. Explain
how [Link] eady
toaddr essanydoubt sorquest ionsyour
audiencemi ghthave.
Technique5:
Callt
oAction
Techni
que5:Cal
ltoAct
ion

Imagi neyou' r
ewat chingasuper heromovi e.
Theher ohasj ustdefeat edthevill
ain,saved
thecity,andnow i t
'sti
mef ort
hef i
nal scene.
Butinsteadofapower fulending,themovi e
j
ust.
..
[Link]'swhataspeechwi thoutacal l
toact i
onf eel
slik
e. I
t'
sli
keast orywi t
houtan
ending.
 Acalltoacti
onisthefinalpushthat
mot i
vatesyouraudi encetodosome-
thi
ng.I
t'sthepartofyourspeechwher e
yousay, "
Here'
swhatyoucandoabout
i
t.
"
Andher ear
esomet i
psonhow t o
createastrongcal lt
oaction:
 BeCl
ear
:
Yourcal
ltoactionshouldbeclearandspeci
fi
c.
I
nsteadofsaying,"
Let'
smak etheworl
dabetter
place,
"say,
"Joinmei nplant
ingatreei
nour
communi t
ythisweekend.
"
 MakeI
tRel
evant
:
Yourcall
toactionshouldber el
evanttoyourspeech
andyouraudience. I
fyou'
regivi
ngaspeechabout
healt
hyeating,yourcallt
oactionmightbe,"Tr
y
r
eplaci
ngonepr ocessedfoodinyourdi
etwitha
fr
eshfrui
torvegetablethi
sweek .
"
 Del
iverI
twi
thConvi
cti
on:
Yourcal
ltoacti
onisyourfi
nalchancetoinspir
eyour
audi
[Link]
veri
twit
hpassi onandconvicti
on.
Makeyouraudiencefeelt
hattheyhavethepowert o
mak eadiffer
ence.
 Del
iverI
twi
thConvi
cti
on:
Yourcal
ltoacti
onisyourfi
nalchancetoinspir
eyour
audi
[Link]
veri
twit
hpassi onandconvicti
on.
Makeyouraudiencefeelt
hattheyhavethepowert o
mak eadiffer
ence.