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Product Life Cycle of Starbucks' Pumpkin Spice Latte Presented by MUSKAN 1412 Simran Sahu 1078 Nisha Yadav 1428 Akansha Singh 1194

This document presents the product life cycle of Starbucks' Pumpkin Spice Latte over 8 stages: introduction, growth, maturity, saturation, decline, innovation/cost control, and possible discontinuation. It begins with an introduction to the iconic seasonal beverage and its history. Then each stage is summarized, from its initial launch catering to seasonal demand, to gaining popularity, becoming a staple offering, facing competition and potential saturation, and strategies to address decline like new flavors or cost optimization. Marketing strategies are also discussed.

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511 views12 pages

Product Life Cycle of Starbucks' Pumpkin Spice Latte Presented by MUSKAN 1412 Simran Sahu 1078 Nisha Yadav 1428 Akansha Singh 1194

This document presents the product life cycle of Starbucks' Pumpkin Spice Latte over 8 stages: introduction, growth, maturity, saturation, decline, innovation/cost control, and possible discontinuation. It begins with an introduction to the iconic seasonal beverage and its history. Then each stage is summarized, from its initial launch catering to seasonal demand, to gaining popularity, becoming a staple offering, facing competition and potential saturation, and strategies to address decline like new flavors or cost optimization. Marketing strategies are also discussed.

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Copyright
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  • Introduction
  • History
  • Life Cycle Stages

PRODUCT LIFE CYCLE OF STARBUCKS'

PUMPKIN SPICE LATTE


PRESENTED BY
MUSKAN 1412
SIMRAN SAHU 1078
NISHA YADAV 1428
AKANSHA SINGH 1194
INTRODUCTION

Welcome to our presentation


on the product life cycle of
Starbucks' Pumpkin Spice
Latte. This iconic seasonal
beverage has had an
interesting journey in the
market, and we'll explore all
eight stages of its product life
cycle.
HISTORY

Delve into the rich history of


Starbucks, from its humble
beginnings in 1971 to becoming a
global coffee powerhouse. Learn
how a small coffee shop in
Seattle grew into a beloved brand
with a commitment to quality
and sustainability.
STAGE 1 - INTRODUCTION

In the introduction stage,


Starbucks introduced the
Pumpkin Spice Latte as a
seasonal beverage. This was a
strategic move to cater to the
growing demand for seasonal
and festive drinks.
STAGE 2 - GROWTH*

During the growth stage, the


Pumpkin Spice Latte gained
immense popularity and
attracted a growing customer
base. Starbucks witnessed a
surge in sales, and the beverage
became a fall tradition for many.
MATURITY

The Pumpkin Spice Latte


reached the maturity stage,
becoming a staple of Starbucks'
seasonal offerings. It achieved a
significant market share and
faced competition from other
coffee chains.
STAGE 4 - SATURATION

At this point, the market for


Pumpkin Spice Latte may have
reached saturation with
limited growth potential.
Starbucks faced the challenge
of maintaining sales in a
market where the product was
well-established.
STAGE 5 - DECLINE

In the decline stage, signs of


declining sales or reduced
customer interest emerged. The
product faced challenges such as
changing consumer preferences
and market dynamics.
INNOVATION AND COST
CONTROL

Starbucks introduced innovations to


rekindle interest in the Pumpkin Spice
Latte. This stage involved launching
new flavors, marketing strategies, or
variations to revive the product.
In the cost reduction stage, Starbucks
optimized production and marketing
costs to maintain profitability. Cost-
saving measures and efficient
resource allocation played a
significant role.
Stage 8 - Product
Discontinuation

This stage discusses the possibility of


Starbucks discontinuing the Pumpkin
Spice Latte if it no longer aligns with
their strategy. Factors that could lead
to discontinuation will be explored.
MARKETING STRATEGIES
AND CONCLUSION

Starbucks adapted its marketing strategies during


each stage of the product life cycle. This slide will
illustrate how marketing efforts evolved to address
changing consumer needs
In conclusion, we've explored the entire product life
cycle of Starbucks' Pumpkin Spice Latte.
Understanding and managing the product life cycle
is crucial for sustainable business growth. Thank you
for joining our presentation.
Thanks!

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