History

Amul is an Indian dairy cooperative society based out of Anand that

lies in Gujarat. The word 'Amul' is derived from the Sanskrit word
‘Amulya’ which means priceless or precious. This case study on
Amul discusses the history of Amul, its business model, revenue,
and the key factors behind Amul's success.

Founded in 1946, Amul is managed by the Gujarat Co-operative

Milk Marketing Federation Ltd. (GCMMF), a cooperative body
that comprises 3.6 million milk producers of Gujarat today.

Amul started India's White Revolution that made India the world's
biggest maker of milk and milk products. Amul was founded
by Tribhuvandas Patel under the direction of Sardar Vallabhbhai
Patel, the first deputy prime minister of India.

The Kaira District Milk Union Limited was then conceived in

1946. Tribhuvandas headed the organization until his death in the 70s.
He spoke to Dr. Verghese Kurien in 1949 and persuaded Dr. Kurien
to assist in the mission of the White Revolution. Dr. Verghese Kurien
is widely considered the founder of Amul.

Amul - Founders and Owner

Verghese Kurien and Tribhuvandas Kishibhai Patel founded

Amul. R S Sodhi is the CEO of Amul since June 30, 2010.

Amul is a cooperative brand managed by a cooperative body,

the Gujarat Co-operative Milk Marketing Federation
Ltd (GCMMF). Today, it is jointly owned by 36 lakh milk
producers in Gujarat, and the apex body of 13 District Milk Unions
spread across 13,000 villages of Gujarat.
 Verghese Kurien – Biography
Amul
Dr Verghese Kurien
Founder
Born 26 November, 1921
Birthplace Kozhikode, Kerala, India
Nationality Indian
Died 9 September, 2012
Place of Death Nadiad, Gujarat, India
Life-span 90 years
Education University of Madras; Michigan State University
Profession Social Entrepreneur
Amul, National Dairy Development Board (NDDB),
Founded
Institute of Rural Management, Anand (IRMA)
Secured General Manager & later Chairman of NDDB and
Position IRMA
Milkman of India; Father of the White Revolution of
Also known as
India
Spouse Molly Kurien
Amul
Dr Verghese Kurien
Founder
Daughter Nirmala

Tribhuvandas Kishibhai Patel – Biography

Amul
Tribhuvandas Kishibhai Patel
Founder
Born 22 October 1903, Bombay Presidency
Died 3 June 1994, Anand
Founded Amul, Tribhuvandas Foundation
Party Indian National Congress
Ramon Magsaysay Award for Community Leadership,
Awards
Padma Bhushan

Amul - History and The White Revolution

Here's a brief analysis of Amul's history and how Amul contributed to
the White Revolution. Amul cooperative was registered on 19
December 1946 as a reaction to the exploitation of local milk
producers by the dealers and the agents of the main dairy of that time,
the Polson dairy. The price of milk was randomly determined. The
government had given monopolistic rights to Polson to collect milk
from Kaira dairy farmers and supply it to the city of Mumbai.

Agitated by this treatment, the farmers of Kaira approached Sardar

Vallabhbhai Patel under the administration of their leader
Tribhuvandas K. Patel. Sardar Patel advised them to frame an
organization, i.e., Kaira District Co-usable Milk Producers' Union
(KDCMPUL), and supply milk directly to the Bombay Milk Scheme
rather than relying on Polson. He sent Morarji Desai to sort out the
issues faced by the farmers.

Milk collection was decentralized as most of the makers were minor

farmers who could provide 1–2 liters of milk each day. Cooperatives
were framed for every town.

By June 1948, KDCMPUL had begun pasteurizing milk for the

'Bombay Milk Scheme'. Under the leadership of Tribhuvandas Patel,
Amul celebrated its 25th Anniversary in 1973 with Morarji Desai,
Maniben Patel, and Verghese Kurien.

The cooperative was additionally created and headed by Dr.

Verghese Kurien with H.M. Dalaya. Dalaya's innovation of making
skimmed milk powder from buffalo milk for the first time in the
world and then making it on a commercial scale with Kurien's help
led to the first modern dairy of the cooperative at Anand (Gujarat). It
competed against many established market players.

Within a short period, the success at the cooperative's dairy spread to

Anand's neighborhood in Gujarat. Thus, five unions in other districts
like Mehsana, Banaskantha, Baroda, Sabarkantha, and
Surat were set up by following the approach sometimes referred to as
the 'Anand pattern'.

In 1970, the White Revolution of India began. In 1973, the Gujarat

Co-operative Milk Marketing Federation Ltd. (GCMMF), an apex
marketing body of these district cooperatives, was set up to combine
forces and expand the market while saving on advertising and
avoiding internal competition. The Kaira Union, which had the brand
name Amul with it since 1955, transferred the name to GCMMF.

Since then, GCMMF has become the largest food products marketing
organization in India. It is the leading organization of dairy
cooperatives in Gujarat. GCMMF is responsible for the exclusive
marketing of products falling under 'Amul' and 'Sagar' brands.
Over the last five and a half decades, dairy cooperatives in Gujarat
have created an economic network that links more than 3.1 million
village-manufactured milk products with millions of consumers in
India.

On September 30, 2018, Prime Minister Narendra

Modi inaugurated Amul's chocolate plant in Mogar, Anand near its
headquarters.

Amul - Business Model and Organization

Structure
Amul pursues a unique plan of action in which 'esteem for
cash' items are given to its purchasers while securing the
premiums (as a proprietor) of the milk-producing farmers who
are its providers. As milk is a transient item, the rancher could
endure a misfortune on the off-chance that it isn't sold before the
part of the bargain.

Amul's business model is described below:

 Structure of the Organization

The cooperative model used by Amul came to be known as

the "Anand design" cooperative framework. It is a three-level
structure that involves town social orders, region-level dairy
associations, and a state-level organization. Every level is financially
free of the others and involves agents selected from the level below it.

It is fairly simple to understand. When one person does not have

enough funds to generate the required capital for the company, other
members with the same intention pool their resources together to
make a whole organization that has substantial capital. The
cooperative model is highly advantageous as it ensures faith in the
brand. Even banks prefer to loan money to cooperative
businesses over individual ownership. Today, Amul constitutes 30
Lakh farmers from all over India.

Situated in the town of Anand, the Kaira District Milk Cooperative

Union (Amul) has grown exponentially. It held hands with other milk
cooperatives in Gujarat and now covers 2.12 million farmers,
supporting 10,411 towns' milk. It focuses on fourteen area-level plants
(associations) under the general supervision of GCMMF.

Since the beginning, there was an assumption that this activity would
directly profit and change poor farmers and add to the improvement
of society. Markets, at that point and even today, are crude and poor
in the foundation. Amul and GCMMF recognized that improvement
and development couldn't be left to market powers and that proactive
intercession was required.

Two key necessities were distinguished. -

 First, that continued development for the long haul would rely
upon coordinating free market activity. It would require an
overwhelming interest in the synchronous advancement of
providers and customers.
 Second, the powerful administration of the system and business
feasibility would require proficient administrators and
technocrats.

The Three-tier Model of Amul

Amul is a brilliant organization that works with simplicity yet
perfection. It follows a three-step process where each body functions
effectively. The three tiers include:

 Village Dairy Cooperative Society - Each manufacturer is a

part of the village dairy cooperative society that is a community
for manufactures.
 District Milk Unions - Village Dairy Cooperative Society
members elect their representatives who together form District
Milk Union.
 State Milk Federation - This federation is responsible for the
distribution and selling of products in the market.

Amul as the Umbrella Brand

The system pursues an umbrella marking technique. Amul is the

basic brand for most item classifications created by different
associations: fluid milk, milk powders, margarine, ghee, cheddar,
cocoa items, desserts, frozen yogurt, and consolidated milk. Amul's
sub-brands incorporate variations, for example, Amulspray,
Amulspree, Amulya, and Nutramul.

The palatable oil items are assembled around Dhara and Lokdhara,
mineral water is sold under the Jal Dhara brand while natural product
beverages bear the Safal name. By demanding an umbrella brand,
GCMMF skillfully maintained a strategic distance from association
clashes and created an open door for the patrons to coordinate in
creating items.

Amul's Development of Products

Amul's item improvement was driven both by the soul of the
cooperative framework and productivity. Being a farmers'
cooperative, Amul was focused on purchasing all the milk offered by
the former. The transitory idea of milk made it important for Amul to
process the surplus milk and enter new item classifications as the
generation expanded.

Margarine and Butter

Propelled in 1955, margarine was one of the main milk items offered
by Amul. It was additionally the first run-through Amul effectively
tested on the authority of a built-up brand. Amul uprooted Polson to
rise as the undisputed pioneer in margarine advertisement.

Cheese and Cheddar

GCMMF propelled cheddar in 1959 followed by cheddar powder in
the mid-1970s. The notoriety of cheddar expanded during the 1980s.

Factors that led to Amul's Success

The Amul Girl (The Amul Advertising
Campaign)

In 1966, Amul hired Sylvester da Cunha, the managing director of

an advertising agency, to design an ad campaign for Amul Butter.
DaCunha designed the campaign as a series of hoardings with topical
ads that related to day-to-day issues. It was popular and earned
a Guinness World Record for the longest-running ad campaign in
the world.

In the 1980s, cartoon artist Kumar Morey and scriptwriter Bharat

Dabholkar were roped in for sketching Amul's ads. But Dabholka
rejected the trend of using celebrities in advertisement campaigns.
Dabholkar credited chairman Verghese Kurien for creating a free
atmosphere that encouraged the development of the ads.

The Amul girl is the advertising mascot used by the company to

promote the brand. The brand has been cleverly using the cartoon
figure in its longest-running ad campaign. The Amul girl is used to
insert an element of humor into its print ads.

Indians have liked Amul's advertisements and the brand has seen
higher customer engagement. The brand recall value for Amul
increased. The Amul girl advertising campaign is often described
as one of the best Indian advertising concepts.

Amul's Innovation

Amul has constantly been innovating, be it launching new products,

creative marketing campaigns, or challenging traditional societal
trends to come up with better ones. As mentioned, Amul in the 1960s
became the first brand in the world to make skimmed milk powder
from buffalo milk.

Also with its three-tiered cooperative structure, Amul transitioned

from traditional operations to a more cost-efficient and effective
structure. For its continuous innovation, Amul won the “CNN-IBN
Innovating for Better Tomorrow Award” and “World Dairy
Innovation Award” in the year 2014.

Efficient Supply Chain of Amul

Amul follows a three-tier cooperative structure. It consists of a

dairy cooperative society at the village level that is affiliated with
milk unions at the district level which in turn get federated to a milk
federation at the state level. Milk is collected at the village dairy
society, obtained and processed at the district milk union, and
marketed at the state milk federation.

The greatness of this model lies in the fact that Amul was the first
company to follow this model. It was reciprocated all over the country
under 'Operation Flood' in the 1970s. The model ensures that there is
efficiency and swiftness in operations. With this, the Amul model has
helped India become the largest milk producer in the world.

Coordinating Nature of Amul

Amul follows the 'branded house architecture' way wherein whatever

it promotes is done under a common brand name – Amul. The prime
focus is on promoting the parent brand rather than individual
products; this helps Amul gain more brand visibility and spend
lesser on marketing and advertising costs.

Given the enormous number of associations and substances in the

inventory network and decentralized duty regarding different
exercises, successful coordination is basic for effectiveness and cost
control. GCMMF has understood this procedure well and
accomplishes the level of control.
 Amul - Marketing Strategies
The first time I came across Amul was when the catchy tune
of ‘Amul Doodh Peetha Hai India’ rang from the television. I was,
maybe 6 years old. Thirteen years later, I still encounter some
variation or the other and it evoked memories as always. Some
brands are, for a long time successful, but few managed to touch
our hearts. Let's take a look at the various Marketing Strategies of
Amul –
 Amul - Revenue and Growth
Amul's revenue stood at INR 38,550 crores (US$5.4 billion) in 2020.
The Gujarat Cooperative Milk Marketing Federation Ltd., responsible
for marketing Amul milk and dairy items, revealed a 13% expansion
in its turnover to Rs 33,150 crores in the year finished March 31,
2020. The Amul gathering's turnover surpassed Rs 45,000
crores which are 13% higher than a year ago, i.e., in 2019.

The Amul Federation has accomplished a compound yearly

development pace of over 17.5% for as long as nine years because of
higher milk obtainment, extension in business sectors, and the
dispatch of new items.

Mission
After achieving the new milestone of Rs.6,700 crores, now Amul has
set new mission. Federation chairman Parthi Bhatol has mentioned
about ―Mission 2020‖. It envisages that the dairy co-operative of
Gujarat will have a total turnover of Rs.27000 crores by the year
2020. They also plan to double the processing capacity of dairy plant
to 20.7 million [Link] day PRODUCT LIFE CYCLE STAGES A
product passes through distinct stages during its life in market, each
posing different challenges, opportunities and problems .Profits rise
and fall at different stages of the product life cycle. There are four
different stages of product life cycle, namely 1. INTRODUCTION
STAGE 2. GROWTH STAGE 3. MATURITY STAGE 4. DECLINE
STAGE Different products of AMUL are in different stages in the
product life cycle. Products like milk, butter, chocolate and cheese are
in the maturity stage, while ice-creams , chocolates and shrikhand are
still in the growth stage. On the other hand, products like milk
powders, infant food, frozen food items and mix are in introduction
stage. The company adopts aggressive selling techniques for those
products which are in the introductory stage, while very less
promotional programmes are carried out for those products which are
in the growth or maturity stage.
 Background and Business Model

Small producers of milk in the state of Gujarat established Amul

Diary in 1946. This was a reaction to the inefficient, corrupt
monopoly (Polson) in place at that point of time. The objective was
the ensure that the small fragmented milk producers received the
maximum possible remuneration while creating low cost high quality
products for consumers, while eliminating the middlemen. Ensuring
availability and providing great service to both the suppliers and
consumers was of great importance as well.
Amul’s Organizational Model
The main challenges to effectively achieving Amul’s vision are

 Highly fragmented, small scale supplier base

 Low income consumers
 Lack of infrastructure
 Milk is a highly perishable good
 Lack of capital

Operating Model

Amul has very effectively aligned its business and operational models
to achieve its vision since its launch.

Supply Chain

Amul has effectively managed both upstream and downstream

partners in establishing one of the most complex supply chains across
the globe. The producers bring milk to the village cooperatives
(foot/bicycle), which is then transported to the unions by specialised
trucks. From the union’s production facility, milk is transported to
wholesale distributors who then transport the milk to retailers in
specialised trucks.

All of these processes are outsourced to third party logistics and retail
partners to ensure efficient execution. A stringent verification process
and guarantees for the safety of the milk products are required from
channel members before they are on-boarded to the network.

To the wholesalers and retailers, Amul offers reasonable margins on a

high volume good. It offers support in demand prediction, reducing
the potential bullwhip effects that might arise from inexperienced
sales partners. It also offers easy repayment programs for capital
investments in infrastructure (freezers etc) by the retailers.
Organisational Alignment
The heads of the village cooperatives sit on the management of the
union at the district level. The heads of the unions at the district level
comprise the governing board for the federation. This board appoints
the chairman of Amul diary. This strategy has effectively ensured that
the management has “skin in the game”.

The incentive structure is also aligned in that it reward suppliers who

generate the most amount of business, which is judged based on a mix
of the quality and quantity of milk supplied.

Increasing the Supply of Milk

As we saw in the e-choupal case, increasing the supply of product
leads to better economies of scale (optimizing sunk costs). To this
end, the unions provide various aids to the milk producers (like cattle-
feed, veterinary aid, technical training) obtained at a low cost due to
large scale sourcing, to increase supply. Aids are also aimed at overall
community development.

Bridging Gaps in a Fragmented/Unstable

Supply Side Market
Given the fragmented nature of the producers, supply tends to vary
based on various factors, but demand remains fairly constant. The
unions have invested in cold storage facilities to ensure that
surpluses can be stored and redistributed to village level centers that
are facing a shortage of supply, efficiently reducing supply
instabilities.
Technology Initiatives
An automatic Milk Collection System was established that could
identify and test the quality/quantity of milk. This leads to time saving
since over 1000 producers enter a village cooperative each day and
increased transparency.

Enterprise-wide Integrated Application Systems were used to align

various sub software systems in place. A Geographic Information
System was also established to view supply disparities in real time.
Cyber stores have been recently launched as well.

Marketing/Advertising Campaign
One of the most interesting things about Amul is how a dairy
cooperative evolved into a social commentator through their
advertisements. The cartoon is usually has the Amul mascot (Amul
Girl) in a current context with a catchy tagline. These ads have now
become an establishment of their own right, elevating Amul’s brand
image from just a diary cooperative to a household name outside the
diary products context.
(In reaction to the Nirbhaya Incident that occurred in Delhi)
Product Diversification
Amul diversified into various dairy products such as milk powders,
butter, cheese, yogurt, ice creams and a number of other variations
specific to the Indian market. It has managed to capture significant
market share in others. This move was highly strategic once the brand
image (quality at affordable prices) and distribution chains were
established – a clear indication of successful horizontal integration.

Growth
To gauge the complexity of Amul’s supply
chain, consider this - the co-operative has
a total of:

 3.6 million farmers

 18,700 societies
 5,000 milk tankers that go to
 200 chilling stations
 750 SKUs
 62 branches
 10,000 distributors
 1 million retailers

For Amul, the use of technology was critical to its survival as one of
India’s biggest FMCG companies. Every single aspect of this
complex supply chain was integrated through technology enabling
GCMMF to have visibility into each step. These insights became
crucial during the lockdown allowing the dairy company to know, for
instance, which village was not contributing to the supply of milk,
which tanker wasn’t operational, which of the 200 chilling stations
were working at optimal capacity, etc.

Transforming business through integrated

IT infrastructure
This was possible because of Amul’s decision to embark on a digital
transformation journey way back on 2009 when it partnered with IBM
to reinvent its technological infrastructure. The infrastructure pivoted
around planning to have control over the supply chain and introducing
IT-based solutions across all stages of production to better manage
inventory. The key objective was to ensure flexibility and scalability
across the complex chain.
This system has become integral to Amul’s functioning due to its
complicated supply chain which went beyond factories, to the real
source of milk production. IBM developed a comprehensive IT
roadmap that took all this into account to create a highly responsive
platform that provides real-time insights and control over every stage.

IBM developed a private cloud with a data centre and a disaster

recovery system that has automatic back-ups in place. So, whenever
there are issues the disaster recovery kicks in, ensuring zero down
time. This was proven during the recent lockdown when Amul was
able to divert idle resources overnight and ensure steady supply of
dairy products.

In the past decade Amul’s digital transformation has helped it gain a

10x growth in business. By improving data accuracy and integration
with the distributor management system, processes are seamless now.
Coupled with mobile applications and automations that efficiently
manage applications, Amul not only has better operations, but also
gained much-needed insight into the logistics-side of things.
The ultimate goal of the Amul is to benefit the farmers through this
hierarchical supply chain that includes different kinds of entities
ranging from small suppliers to large fragmented markets. It changed
the supply chain paradigm in order to reduce the cost to the consumer
while increasing the return to the supplier.
The key supply chain strategies of Amul are:

Core activities and third-party service providers: Amul chose a

strategy to focus on core dairy activities and rely on third parties for
other complementary needs. For example, AMUL focused on the
processing of liquid milk and conversion to a variety of dairy products
and associated research and development. On the other hand, logistics
of milk collection and distribution of products to customers was
managed through third parties.

Assistance to stakeholders: To the wholesalers and retailers, Amul

offers reasonable margins on a high volume good. It offers support in
demand prediction, reducing the potential bullwhip effects that might
arise from inexperienced sales partners. It also offers easy repayment
programs for capital investments in infrastructure (freezers etc) by the
retailers.

Increasing the Supply of Milk: Increasing the supply of product

leads to better economies of scale (optimizing sunk costs). To this
end, the unions provide various aids to the milk producers (like cattle-
feed, veterinary aid, technical training) obtained at a low cost due to
large scale sourcing, to increase supply. Aids are also aimed at overall
community development.

Bridging Gaps in a Fragmented/Unstable Supply-Side

Market: Given the fragmented nature of the producers, supply tends
to vary based on various factors, but demand remains fairly constant.
The unions have invested in cold storage facilities to ensure that
surpluses can be stored and redistributed to village level centres that
are facing a shortage of supply, efficiently reducing supply
instabilities.

Technology Initiatives: An automatic Milk Collection System was

established that could identify and test the quality/quantity of milk.
This leads to time-saving since over 1000 producers enter a village
cooperative each day and increased transparency.

Enterprise-wide Integrated Application Systems were used to align

various sub software systems in place. A Geographic Information
System was also established to view supply disparities in real-time.
Cyber stores have been recently launched as well.

Competitors of Amul

1 Mother’s Dairy
Mother Dairy Fruit & Vegetable Pvt Ltd is an Indian food
processing company that manufactures, markets, and sells milk, milk
products, and other edible products. Its milk products include cultured
products, ice cream, paneer, and ghee under the Mother Dairy brand.
The company also sells edible oils, fresh fruits and vegetables, frozen
vegetables, and processed food like fruit juices, jams, pickles, etc.
Mother Dairy was founded in 1974 as a wholly-owned subsidiary of
the National Dairy Development Board (NDDB).

2 Kwality Wall’s
Kwality Ltd. is a processor and handler of dairy products in India
listed on the Bombay Stock exchange as a Public Limited Company.
The company produces various dairy products, including milk, ghee,
butter, milk powder, curd, yogurt, cheese, etc. The company has
established a procurement network that comprises 350,000 farmer
families across 4,700 villages in North India. Kwality Ltd. has six
plants in Haryana, Uttar Pradesh, and Rajasthan with a processing
capacity of 3.4 million liters (750,000 imp gal; 900,000 U.S. gal) milk
per day.

3 Mars
Mars, Incorporated is an American multinational manufacturer of
confectionery, pet food, and other food products and a provider of
animal care services, with US$33 billion in annual sales in 2015. It
was ranked as the 6th largest privately held company in the United
States by Forbes. Headquartered in McLean, Virginia, United
States, the company is entirely owned by the Mars family.
Mars operates in five business segments around the world: Mars
Wrigley Confectionery (headquartered in Chicago, Illinois, with US
headquarters in Hackettstown and Newark, New
Jersey), Petcare, Zaventem, Belgium; Poncitlán and Jalisco, Mexico;
Querétaro, Mexico, Food (Rancho Dominguez, California), Drinks
(West Chester, Pennsylvania), and Symbioscience (Germantown,
Maryland), the company’s life sciences division.
4 Hershey
The Hershey Company, commonly known as Hershey’s, is an
American multinational company and one of the largest chocolate
manufacturers in the world. It also manufactures baked products, such
as cookies and cakes, and sells beverages like milkshakes and many
more produced globally. Its headquarters are in Hershey,
Pennsylvania, home to Hersheypark and Hershey’s Chocolate World.
Milton S. Hershey founded it in 1894 as the Hershey Chocolate
Company, a subsidiary of his Lancaster Caramel Company. The
Hershey Trust Company owns a minority stake but retains a majority
of the voting power within the company.
Hershey’s chocolate is available across the United States and in over
60 countries worldwide. They have three large distribution centers
with modern technology and labor management systems. In addition,
Hershey is a member of the World Cocoa Foundation. It is also
associated with the Hersheypark Stadium and the Giant Center.

5 Britannia Industries
Britannia Industries Limited is an Indian multinational food and
beverage company Founded in 1892 and headquartered in Kolkata,
India. It is one of India’s oldest existing companies. It is now part of
the Wadia Group headed by Nusli Wadia. It is best known for its
biscuit products. The company sells its Britannia and Tiger brands of
biscuits, bread, and dairy products throughout India and in more than
60 countries worldwide. Beginning with the circumstances of its
takeover by the Wadia group in the early 1990s, the company has
been mired in several controversies connected to its management.
However, it does enjoy a large market share and is exceedingly
profitable.
Amul Product List and its brand range
Amul Product focused on bringing more productive products and
expanding the market rapidly. It was founded in 1946. It has a history
of over 75 years and its business has grown tremendously stepping at
higher growth and satisfying consumer needs by giving higher and
superior quality of brands. Their brand name including the features,
quality, reasonable price, would help them in growth of rapid sales
and keeping trust of around million of Indians using this product
every single day by marking it as the best and a reasonable product.
Amul cares for its huge customers and tries to offer them the best
products at best price.

Amul and its product

It consists of wide ranges of products which are outlined below:

1: Amul Butter
Amul Butter is made up of pure milk fat. It consists of 100g, 500g,
50g, 20g, and 8.1g packing. It can be eaten with bread, paratha, roti,
nans, and sandwiches.
2: Amul Kool Milk Shake
Amul Kool Milk Shake comes with four awesome flavours which are
Banana, Mango, Strawberry and Badam. The price of this is Rs. 22
for 220 ml can. These are also sold in tetra pack in three flavours i.e.
Mango, Strawberry and Banana. The price of this is Rs 15 for 180 ml
tetra brick. It is rich in nutrients and is the healthiest drink against any
other soft drinks.

[Link] Choco Buttery Spread

– Before we start with how we found the Amul Choco Buttery
Spread, it is important to consider the target audience of the
product. The Amul Choco Buttery Spread is not meant for
adults, it is targeted at children who love a sweet start to their
mornings.

We tried the Amul Choco Buttery Spread in two ways – On top

of a hot toast and on plain, untoasted bread. On a hot toast, the
Spreadability was extremely smooth and we loved the
chocolate-like glaze. On an untoasted bread, the spreadability
was not great, and broke the bread. Taste-wise, this spread is
more sweet than chocolaty. It definitely has that buttery
richness but isn’t overpowering like our regular table butter. It
can prove to be a good breakfast switch from the same old
combination of jam-paratha or butter-bread.

[Link] cheese slice

A slice of cheese is equal to a glassful of milk and it also contains all
the goodness of milk, and the only difference is that the cheese slice is
solid food or a soft food unlike the diluted milk. The cheese slice,
which I tried for my kids, is the Amul cheese slice.

Actually all the Amul milk products are very good and are very fresh.
They are very tasty too.

I only recommend the Amul cheese slice for every one to use