CONTENTS
CHAPTER TITLE PAGE
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1 INTRODUCTION 1-4
2 REVIEW OF LITERATURE
3 THEORETICAL
FRAMEWORK
4
5
TABLE TABLES PAGE
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2
3
4
5
6
7
LIST OF TABLES
CHAR CHARTS PAGE
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2
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LIST OF CHARTS
CHAPTER 1
INTRODUCTION
INTRODUCTION
QUESTIONNAIRE
A study on the impact of social media on college students
consumption behavior.
Dear Respondent,
As a part of [Link] Degree I will have to do a project work.
I will be pleased if you could spare five minutes for me.
[Link]:
2 Gender:
a) Male b) Female
3. Current academic year:
a) First year b) Second year c) Third year
4. How many hours per day do you spend on social media?
a) Less than 1 hour b) 1-2 hours c) 2-3 hours
d) 3-4 hours e) More than 4 hours
5. Which social media platforms do you use regularly?
a) Facebook b) Instagram c) Twitter
d) Snapchat e) TikTok
6. How would you rate your awareness of social media platforms?
a) Very Aware b) Moderately Aware c) Slightly Aware
d) Not Aware at All
7. Have you ever made a purchase influenced by a social media post or
recommendation?
a) Yes b) No
8. How often do you make purchasing decisions based on social media
advertisements?
a) Always b) Often c) Occasionally d) Rarely e) Never
9. Which social media platform has the most influence on your
purchasing decisions?
a) Facebook
b) Instagram
c) Other (please specify)
10. How likely are you to trust product reviews or recommendations on
social media?
a) Likely b) Neutral c) Unlikely
11. What type of content do you find most influential in making purchase
decisions on social media?
a) Product reviews b) Celebrity endorsements
c) Sponsored posts d) User-generated content
12. How often do you make online purchases?
a) Daily b) Weekly c) Monthly d) Rarely e) Never
13. How often do you make purchasing decisions based on
recommendations from friends on social media?
a) Always b) Occasionally c) Never
[Link] you believe social media distracts you from your academic
responsibilities?
a) Yes b) No c) Sometimes
15. Who is your favorite social media influencer?
16. Do you trust product reviews or recommendations from social media
influencers?
a) Yes b) No c) It depends
17. Do you ever compare your lifestyle or possessions to what you see on
social media?
a) Frequently
b) Occasionally
c) Rarely
d) Never
18. Do you find that social media use affects your academic
performance?
a) Positively
b) Neutral
c) Negatively
19. How often do you use social media while studying or doing academic
work?
a) Rarely or never
b) Occasionally
c) Frequently
20. Are you aware of the privacy policies and terms of service of the
social media platforms you use?
a) Yes b) No
21. What suggestions do you have for improving the impact of social
media on consumption behavior among college students?
