Happy new month, Emmanuel!
Hope August was good to you.
I wish you a fruitful September. Go crush your goals!
In my last email, I revealed to you the surest path to making money: find a product, find a platform
and write a sales letter.
And then I referred you to my books and templates to help you create a sales letter.
I’ve also taught you how to write a sales letter several times in this newsletter.
Despite all this, it kind of didn’t sit well with me that I didn’t end the email with giving you tips for
writing your sales letter.
So I’ve decided to complete the newsletter and give you the final piece of the three steps to making
money.
There can never be too many lessons on writing a sales letter anyways.
If you’ve never written a sales letter, the first thing I want you to know is that your first sales letter will
not be perfect.
My first sales letter was not perfect. I wrote it in early 2003 to sell an information guide I created.
When I saw the sales letter some years ago, I cringed.
Do not worry. You will get there as well.
If you already know how to write sales letters, then see this email as a revision.
Today, let’s talk about the first element of a sales letter:
THE HEADLINE
You must have a powerful headline for your sales letter.
A headline serves as the advert for your sales letter. The headline must hook people into reading the
sales letter. If you do not get this right, your headline is dead.
Legendary direct response marketer, Ted Nicholas said the headline accounts for 80% of the success
of your sales letter.
He suggests that you should spend 80% of your time on it. It is that important.
The headline has to be powerful. You should learn how to use it.
There are many methods of writing it and I will share FOUR techniques with you:
1. The How To Technique
2. The Ultimate Dream Technique
3. The Crazy Offer Technique
4. The Swiping Technique
The How To Technique.
This is the simplest technique in headline writing. All you need to say is “How To…” and then add
what you are selling.
For example, if you are selling a herbal cream that clears pimples, you can easily come up with
something that sounds like this...
How To Have A Clear Skin
That simple. You can add to it though. Something relatable. To add to the above, you can say...
How To Have A Clear Skin That Will Make You Glow
How To Have A Clear Skin You Will Be Proud Of
How To Have A Clear Skin Your Friends Will Be Jealous Of
How To Have A Clear Skin Like Genevieve Nnaji.
Sometimes, you can start with some attention grabbing words and phrases like “Discover”, “At Last”
“Attention” etc.
Discover How To Have A Clear Skin Your Friends Will Be Jealous Of
At Last... Here Is How To Have A Clear Skin That Will Amaze Your Friends
Attention... Discover How To Have A Clear Skin Your Friends Will Be Jealous Of
The How To technique can also be more powerful if you add the “even if” element.
This is a point you will add to your headline that will make skeptical people listen to you.
Let's assume you are selling a consultancy service on helping people relocate to Canada.
The normal “How To” headline will be something like this:
Discover How To Relocate To Inexpensively Relocate To Canada As A Skilled Worker.
If you want to add the “even if” element, you will say:
Discover How To Relocate To Inexpensively Relocate To Canada As A Skilled Worker Even If You Do Not
Currently Have A Passport.
And of course, you will show them how to get a passport.
Here is another “even if” effect:
Discover How To Create A Set Up A Website In 60 Minutes Even If You Hate Computers.
Do you get it?
Let's move to…
The Ultimate Dream Technique.
This technique involves coming up with the dreams your customers have when buying a product.
The interesting thing here is that the dream a customer has when buying a product is different from
what the average guy thinks.
Take for instance the selling of luxury cars.
On the surface, the reason for having a car is to ride in a comfortable, safe and maybe fast car.
But let us be honest. When a young man buys a car, there is a big tendency that impressing girls is a
dream he has.
She Will Drop Her Pants Once She Sees You In This Car.
What do you think about that headline?
Be One of The Funky Kids In Town (A headline selling Airpods)
Amaze Your Friends And Family During Arguments (A headline selling encyclopedia)
Find the ultimate dream and use it as your headline.
The Crazy Offer Technique
Is there a crazy or outrageous benefit your buyers will get when they buy your product?
If you can come up with something heavy, you can use it as your headline.
I told you to check out the sales page where I am selling my book, Small Business Big Money.
A lifetime guarantee is a crazy offer.
And you will even get to keep the book.
Let me give you a few more:
Book A Room For A Day And Get FOUR days For FREE
Attend My $5,000 Seminar For Free. Pay Only After You Start Making Money
Own A Flat In Lekki With N100k Down Payment.
Do you get?
By the way, those examples are real examples.
The Swiping Technique
I will not say anything about this because I already wrote about it over a month ago.
Search your inbox for my emails from June 21 and June 28, 2023.
Read both emails and digest them; they’ll save you a lot of trouble when it comes to headlines (and
even short ads).
We’ll move to the next elements of a sales letter next week.
But in the meantime, you can find all the lessons in my books.
If you don’t have them, click on the links below to get them:
1. Small Business Big Money: https://smallbusinessbigmoney.ng/
2. How to Sell to Nigerians: http://howtoselltonigerians.ng/
And don’t forget to grab my best-selling sales letter and ad copy templates
here: https://learningcircuit.selar.co/howtoselltonigerians
Cheers to a beautiful weekend ahead,
Akin Alabi
