Instructions:
1. All the tasks are mandatory to submit. If you submit less than 3 tasks your candidature
will be rejected right away.
2. Your design should be plagiarism free.
3. Download all the raw images from this link
4. Follow brandling guidelines for extra points.
We'll reject the assignment if it doesn't meet these criteria.
Task 1.
IG Carrousel Post (1080 x 1350 pixels) - Create an Instagram Carousel with the content
given below. Here are the references -
References:
https://www.instagram.com/uxbrainy/
https://www.instagram.com/thechrisdo/
https://www.instagram.com/click4dizital/
For the carousel, extra points will be given for following branding guidelines. You can check the
branding guidelines on this link - https://www.instagram.com/p/CuZW2k8pIjZ/?img_index=1
Content:
1st slide: 5 books every FB ads expert must read
2nd slide: Reading is one of the best ways to stay updated on Facebook Ads trends and
strategies.
3rd slide: Check out these 5 books that offer invaluable insights and strategies...
4th slide
1. “Influence: The Psychology of Persuasion" by Robert Cialdini
Available on:
Amazon (Hardcover, Paperback & Kindle Edition)
Flipkart (Paperback)
This book explores the psychological principles that drive people to say "yes" and how they can
be used in marketing and advertising.
5th slide
2. "Ogilvy on Advertising" by David Ogilvy
Available on:
Amazon (Hardcover, Paperback & Kindle Edition)
Flipkart (Paperback)
This is a classic book on the subject of copywriting and is a collection of insights, tips, and
strategies from one of the most successful advertising executives of all time. It covers topics
such as research, headlines, body copy, design, and how to create effective ads.
6th slide
3. "Brand Storytelling: Put Customers at the Heart of Your Brand Story by Miri Rodriguez”
Available on:
Amazon (Hardcover, Paperback & Kindle Edition)
Google Books (ebook)
This book will give you tips to create a brand story that will resonate with customers and
establishes an emotional connection.
With the help of case studies, the author tells you how to evoke emotion with storytelling, which
you can use to create more personal and engaging Facebook ads.
7th slide
4. "Thinking with type: A Critical Guide for Designers, Writers, Editors, & Students by Ellen
Lupton
Available on:
Amazon (Hardcover, Paperback & Kindle Edition)
Google Books
The book gives a broad overview of the fundamentals of graphic design essentials such as
layout, typography, color, images, and more.
8th slide
5. “Increase the ROAS of your Facebook Ads” by Sannidhya Baweja
This is a cheat sheet for running profitable Facebook Ads. It will show you step-by-step
strategies on:
● How to set up a funnel that will automatically scale up your Facebook ads.
● How to find a specific audience for each stage of the sales funnel.
● How to properly structure your Facebook ads account.
● How to choose the best bidding strategy and objectives for your Facebook ads.
● How to properly optimize your Facebook ads.
9th slide
Click the link in bio to access my exclusive ebook and learn the secrets to maximizing your
ROAS!
Linkedin CTA - Click the link in the first comment to access my exclusive ebook and learn the
secrets to maximizing your ROAS!
Task 2.
Website Banner (1080x1920 - Mobile View, 1366x768 - Desktop View)
Create website banners with the help of the given content. There are no branding guidelines for
this. Feel free to use your creativity.
Content
● Tackling Learning Limited
● Pixels Integration
● Marketing vs Facebook funnel
● Constructing your Ad account
● Upselling/cross-selling
● Ads optimization and timeline
Please keep Person's image in the center and above his image please mention these points.
● Email Newsletters
● Live Webinars
● Cheatsheets
● Q&A Sessions
The reference has been attached. Along with the raw images - Image 3 and Image 5
*Take the raw image from this link
Task 3.
Image Ad
For this task, you need to recreate an image ad ( Reference is attached in this link - Image 4).
Use your creativity and imagination to design it. Extra points will be awarded to those who will
use our branding guidelines from the creative.
